Tag Archives: Microsoft

August 29, 2020 · 18:08

Tickle me this!

I got an award today (who by remains confidential), it is an award many man want, but alas, I got there first (for the ward that is), I am getting the 2020 award for impregnating Laura Vandervoort, don’t get me wrong, we never had sex, we never had a date, but there you have it, I got the award none the less. That is the situation we see today when GamesRadar gave us the Gamescom 2020 award winners.

Best Action Adventure Game: Watch Dogs Legion, Ubisoft
Best Sony Playstation Game: Cyberpunk 2077, CD Projekt RED

There were more, but these two stood out. The games are not out yet, the games are not released, so how did they win? Now personally I would agree with the Cyberpunk 2077 win, but if I hols one to a higher station, I need to hold both to a higher station. Cyberpunk is currently set to a 19 November 2020 release date. Any further delay and it would not apply to any 2020 win. The same could be set about Watch Dogs Legion, which is set to a 29 October 2020 release date. Some of the other nominees are coming out in November and now, on the 29th of August they have already won? How is that even possible? So if they get to make that statement, I get the Knock Up LV award. I had little choice, in my Freebie top 5, she is still the only one not married (as far as I know), so there you have it, the stage is set.

And there are more awards to come, yet will they be set to the right station?

We can argue that: 

Best Simulation game will be the Microsoft Flight Simulator (there is no substitute).
Best Sports game has three options, but the EA games are not coming until later this year.
Best RPG is up in the air, but Cyberpunk 2077 has a good chance if it comes in 2020.

Best Remaster? Best PC Game? I have no idea and I have no real setting of what will come in 2020, but to award it to a game that is not yet pleased is insanity and folly, but it made me dream of the most unlikely of all encounters, me and Laura Vandervoort, apart from the situation that she is on the other side of the Pacific river and that is merely the first of many factors in place and in this we see the larger stage, Gamescom wanted to count, it wanted to be the captain of industry, Covid-19 be damned and I get it, but it is not right. That the award are given to the games released in the previous year, makes sense, or even over the last 12 months, but to give them out to unreleased games is folly.

And this has nothing to do with my sentiment towards Ubisoft, I believe that in this case the game I am yearning for is in the same mix, as such the game should not have won until it was released. Some will agree, some will not, but the stage of so many awards and they are optionally based on unreleased games is wrong.

It is a stage where we see more and more events set to timely publication, for them Covid-19 must suck and I get it, but to set the stage to award games not yet published is getting a bit weird. It is merely my $0.0325 on the matter (my 2 cents with adjustment) and feel free to disagree.

 

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August 29, 2020 · 05:26

Jealousy

We all have it and I am no exception. Yes, I am keeping the IP I have to myself (for now), and I have been involved in video games since 1985, so when I see ‘EA Executives Blocked From Receiving “Exorbitant” Awards’ (source: Kotaku) all whilst we see “Earlier this week, investors shot down EA’s proposed payment plans for their executives” in the same frame when I proposed a version of Mass Effect that would undo the damage the previous one did and give the players a 400% boost in exploratory gameplay is set on a slippery slope. When a group of people getting millions of bonuses for making junk why would I bother helping them? (slightly miffed me), yet when we see the list of games coming out, we see a drove of remastered games (now also coming to Nintendo Switch), with a huge spoonful of sport games, which was always their core business, yet there is now a hole, even as we accept that there is a border to Sims, there is an edge to the Medal of Honour and there is a life expectancy of Dead Space, EA had good games and that is merely in the near past. Especially now in the Google Stadia stage, they seemingly forget Populous, Populous 2, Seven cities of gold. Yes, we get it these are old games, but so are a large group of remastered games. EA has a large opportunity, Google needs fuel for its stadia, EA has a whole range of games that likes players and with Ubisoft the way it is now, EA has the advantage. We might see the temporary influx of a gem like Battle Chess and we all see it, yet it became a game that was (for a while) liked and optionally loved by a whole range of people with zero interest in chess gaming. So what happens when the tutor part of Battle Chess increases a lot more, what happens when a whole new generation of players can get into chess, optionally with the added play online, set groups of players and so on. A categorical side of Elo, the chess rating. There is still the option to add Battle Chess 2, yet the question becomes how many people warm up Chinese chess (different pieces, different moves). When we accept that we are willing to engage into the side of puzzles that need solving, chess puzzles are there for all and in the stage that Google Stadia finds itself in, there is a larger need to get the gaming fuel going and the fuel they are all forgetting about is the fuel that is out in the open. And it is not about the identical port, but it is about what more the games could offer and these games have plenty to offer, all whilst the IP is still in the hands of EA (most of them anyway). EA has a massive advantage. Even as there is a lot of anti-EA people, the quality of games was never below the par line, not like the par line Ubisoft waves anyway. There is also the stage to grow, a game like Shadow Caster was not the great game it could have been then, but the stage now could lead to a lot more gaming and dare I say it a higher quality level of gaming? And they are not alone, Ian Bird created a game called Millennium 2.2 31 years ago. A game that I still remember playing on the CBM Amiga, The CBM Amiga had to deal with 512KB of RAM and a disc holding 880KB of storage, Any system can surpass that now, so we could see a setting where this game could be restitched at the tailor giving us a new style of clothing, in new colours with more versatility. That is the stage that I feel the most on with Severn Cities of Gold. Ubisoft makes us chase in game loot boxes, yet the origin of this comes from discovering things and Seven Cities of gold delivered. Nowadays it does not hold up to our needs, but what happens when we set the stage to a much higher level, yet the original idea was sound. Yes, I know, we hear all these people with ‘I can do this much better’, but where are they? Where is their product? 

I am not claiming to do any better, but I see what is and what can be and they are merely mulling it over with their ‘improved product’ and not showing anything. It is a shame because there is a stage where Google Stadia can surpass Microsoft and I have a vested interest in showing them how wrong their approach was, treason to gamers is a stage I take very seriously and I am driven to see them fall, if only to show them the error of their delusional stage of self preservation. OK, I admit that this is a little over the top, but to see them having to swallow their words ‘We have the most powerful system in the world’, letting them surpass themselves by the weakest system (Nintendo Switch) and optionally set the stage of the Google Stadia surpassing them as well is a nice notch on my 6 shooter. The fuel for gamers is games and adding a whole range of games that entice, reward game time and let them feel the joy of gaming is rewarding to me. 

And the stage of setting loose on the gaming world of amazing games is just icing on the cake. In this EA is a good start, they had excellent games, no denying that and a package deal there would be a larger win for Google. I believe that the games that enticed the previous generation can still entice the current generation when we upgrade and adjust the game to what we expect in today’s environment. Let’s not forget that most games were created in a pre controller age, as such the quality of game play will go up a lot, and I believe that this stage is one that Google Stadia as well as Apple Arcade would want to pursue. They cannot beat Nintendo or Sony, but they can catch up with marketing driven Microsoft and optionally surpass them, I would see it as a personal achievement. A setting where bullet point driven executives are shown the door by the gamers they set up to milk. So I admit, there is some jealousy when my evangelical approach to gaming is not rewarded and the inferior approach to gaming is, on the other had, they delivered a product and I do not deny it, I merely wonder why some products (the non-sport games) aren’t better, yet I also recognise that the umpteen versions of Sims allow for jewels like Unravel to make it, one hand washes the other and we let slide the disappointment that was Mass Effect 4, especially as there is a stage where the mistake can be undone. All whilst those who love the Sims get another influx of juice, Jedi juice is you like.

We can channel our jealousy, we can ignore our jealousy or we can deny it, it is up to you to decide on your view, your choice and perhaps your drive. I will leave it with you, and to give a little shot to your drive, gaming revenue represented $120 billion in 2019, if you want a slice of that, get to work.

 

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August 28, 2020 · 04:25

The tech is out there

Even now, as the larger players (Microsoft and Wall-mart) are starting a bidding fight for TikTok, we see the flaw on several levels in the digital age. I illuminated it yesterday, in my previous article.  We are in a stage where everyone is shouting that they have Digital Media Managers , Digital Marketers, Account Managers, Social Media Managers and so on, and so on. Yet, where it counts, we see (at https://content.govdelivery.com/accounts/WIGOV/bulletins/29bf2b8) the statement on Kenosha and the shooting, but when I looked at the site in ‘Self destruct initiated’ (at https://lawlordtobe.com/2020/08/27/self-destruct-initiated/) there was no mention at all and that was at 02:57 on August 27th, whilst the shooting was on August 23, it took 4 days for the digital media manager to wake up. Yet the police section in the news of the City of Kenosha website is still empty, so why do they have a website and who manages it? It is nice to have politicians and captains of industry hide behind the Internet of Things, digital media and digital needs, but where it counts, are they even aware that they flunked the pooch? 

A second set is given by the BBC (at https://www.bbc.com/news/technology-53930775), here we see ‘Facebook says Apple ad-blocking settings could halve revenue’ where we get introduced to “Apple’s plan to require all users to actively opt in before they can be tracked “may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it”, Facebook said”, whilst we also get “In the upcoming iOS 14, apps have to explicitly ask users’ permission to collect and share data, meaning ads will no longer be able to just “follow” users to apps outside of Facebook”, all whilst everyone is ignoring “way for advertisers to extend their campaigns beyond Facebook and into other mobile apps”, lets be clear, FaceBook has every right to advertise on its site, it is the price of getting a free service, yet where does it state that the people have to agree to be followed “into other mobile apps”? In that article, where does it state the need and rights of the consumer? (I am not attacking the BBC or the writer of the article), we overlook technology to the mere shallow assumption related to it. We see the attack on Apple from Epic games (Fortnite) and we see Microsoft supporting Epic games, yet thee fact that the rule that Apple relied on is pretty much the same rule Microsoft has in place, so how did that make sense? It only looks clear when we see the path Microsoft has in play and they mobile XCloud is relying on the millions of iPhone users. I mentioned that in ‘The stage pushed by Microsoft’ (at https://lawlordtobe.com/2020/08/24/the-stage-pushed-by-microsoft/), so again we see a tech setting that is getting a shallow treatment and in this case I do not attack the media (even though I think they fell short), for the media it is all the emotion, as such we see the BBC giving us ‘Apple Fortnite players left behind in new update’, yet the stage where Epic games would be allowed back if they remove the external link in the game, which is against the developers agreement that Epic games agreed to when they got on the Apple store, a rule that Microsoft has in play as well and the media pretty much smoothed over with what I would personally see as ‘applied ignorance in action’.  

We see two versions of limited tech insight. This entire setting also applies to Huawei, the accusations and the lack of evidence is centre to all this. We get ‘Huawei’s networking equipment has not been detected spying’, in a Sky article last July, and it is the driving part in all this, we want evidence and we keep on getting bitching American politicians, one after another all emotions and no evidence. All whilst last week in the Australian Financial Review (at https://www.afr.com/technology/is-huawei-too-big-to-fail-20200824-p55ont) where we get the repeated “shot down by an announcement from the US government that it would use the global dominance of American technology to cut off all supplies of semiconductors to Huawei”, which is stupidity on a new level. It seems that it is not and that would be fair, the short term solution is met as semiconductors are not available. Yet in this for over a year Huawei was ready to that stage making (read: designing) their own semiconductors. When that happens, the US will have a Chinese competitor in another field and the US will lose even more ground. So whilst the US is in denial that Huawei grew because it had a good product, slightly cheaper but a lot better, in all this they rely on “Driven by the belief that Huawei could enable the ruling Chinese Communist party and its military to spy on other countries and their companies, undermine their national security and steal their commercial secrets, the US government used every option open to it”, where ‘could’ is the operative word and the additional ‘undermine their national security and steal their commercial secrets’, and guess what, there is no evidence on any level and the situation merely becomes worse when you consider ‘Critical flaw in IOS routers allows ‘complete system compromise’’, a part that ZDNet gave us in June (and before that, at https://www.zdnet.com/article/ciscos-warning-critical-flaw-in-ios-routers-allows-complete-system-compromise/), it is a simple situation, the Chinese government does not need to use Huawei to spy, they can use Cisco equipment (an American company based in San Jose) and download server by server on a global scale. When did the media give you that part? That weakness and a few more have been out in the open, and we hear nothing. This is not on Cisco, as it warned the users and is working on fixes, but the media is blind to the flaw, why is that?

Both the tech and the flawed tech is out there and there is a growing issue for a lot of people that we get limited and one sided revelations, who is served better to that? I am going with the personal view that the setting of the media catering to Shareholders, stakeholders and advertisers remains firmly in place.

The tech is out there, but who is taking a good look at it and who is using it to the maximum that would be required in the digital age? I’ll let you brew on that for a little while.

 

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August 24, 2020 · 23:15

The stage pushed by Microsoft

It started recently with a setting that is now evolving into ‘Microsoft says Apple’s move against ‘Fortnite’ creator would hurt its games’ (at https://www.reuters.com/article/us-apple-epic-games/microsoft-says-apples-move-against-fortnite-creator-would-hurt-its-games-idUSKBN25J0K2). In the first a person (like me) would state ‘Who cares?’, yet the state we see ourselves in is becoming less transparent. In gaming, there is nothing like branding, branding has been the centrepiece of gaming for 30 years, does that mean that there is no room to manoeuvre? No, it does not, but to understand the setting we need to take you back. Even as Microsoft would love to push the stage via “Microsoft Corp on Sunday said in a court filing that Apple Inc’s threat to cut off the creator of “Fortnite” from Apple’s developer tools would hurt Microsoft’s gaming business, as well as other game developers” to THEIR advantage, as they are in a stage where they lose the gaming business due to their own stupidity. They tried to change the business and they were willing to do this at the expense of the gamer, the consumer, so how exactly is Apple hurting their business when they are doing it to themselves? Yes that is a decent question, but to understand the stage, we need to understand the larger setting.

There are PC gamers and Xbox gamers, both with Microsoft in a larger form of power, yet they are about to lose 50% of that (Xbox), the issues is not where you play games, but the stage where Microsoft wants YOU to play. The stage is further pushed through ‘Microsoft Research has prototyped Xbox controllers for phones and tablets’, the big issues is that Apple gamers and iPad gamers consists of well over a million players and to get them to embrace Microsoft controllers, they need games that are under their control, and as such they need access to Apple hardware, revenue drives them at every turn and Apple users are a massive source of untapped revenue. In light of this, does the title part ‘would hurt Microsoft’s gaming business’ make sense? Fortnite is but one title, it is owned by Epic Games, which is part of Warner Bros. Interactive Entertainment. So how does Microsoft fit in? Well it doesn’t but access to Apple is essential for the failed business that is laughingly known as ‘Microsoft’s gaming business’. Now, Microsoft can do in its own realm whatever it wants, and for that reason I dumped the Microsoft console, but there is no way that I would accept their stupidity on Sony Playstation, Apple, or Nintendo systems. They are loudly protesting because Epic Games has about a quarter of a billion gamers, so by stating that they are here for Fortnite is interesting for them, and the fact that Fortnite exists on nearly all systems works out well for them. And as we can see how they (as I personally see it) betrayed their own gamers base, so how can they state “Microsoft’s gaming business” when their setting is ‘revenue’, and whilst we also get to see “Apple has said that it will reverse its moves if Epic resubmits a version of “Fortnite” that complies with its payment rules”, so Epic can undo the damage when it adheres to the Apple rules. To be honest, I am on the fence on those rules, and Epic Games enjoyed the benefit in the beginning, but now they want to avoid the cost, and this is the weird part when we look at Fortnite we are given: “V-Bucks purchased on PlayStation 4 or Switch cannot be spent on other devices. Any Fortnite content you buy with your V-Bucks will be available on every device linked to your Fortnite account, regardless of which device the content was bought on”, and as I see it, why is Apple not mentioned there? In addition we see “V-Bucks are not transferable between Epic accounts”, so in that regard when we look back to 2018 where we see “Starting today on Xbox One, cross-platform play, purchasing and progression are available between Xbox One, PC, Mac and iOS.  Support for Android is coming in the next few months. As always, cross-platform functionality is a completely opt-in experience”, so  in this, there is no cross for Nintendo and Sony, as such why push Apple? All whilst Epic did this to themselves by ignoring the Apple rules (Google rules too). Whilst we see that these rules were circumvented, why do Facebook and Microsoft want a piece of it? We can start Facebook in any apple and any safari browser, yet they are limited to the data they can capture, when these games are directly added and outside of the store we will never know what security issue is circumvented, and personally, it is my opinion that Microsoft has no real credibility left, so why would I allow them there? And why are they so against the ‘rules’ that Apple set up when both Apple and Facebook had no issues forcing their rules down our throats? #JustAsking

And in finality the best cherrie of them all, straight from Microsoft (at https://docs.microsoft.com/en-us/windows/uwp/publish/store-policies#108-financial-transactions):

10.8 Financial Transactions

If your product includes in-product purchase, subscriptions, virtual currency, billing functionality or captures financial information, the following requirements apply:

10.8.1

You must use the Microsoft Store in-product purchase API to sell digital items or services that are consumed or used within your product. Your product may enable users to consume previously purchased digital content or services, but must not direct users to a purchase mechanism other than the Microsoft Store in-product purchase API. 

As such what is Microsoft exactly bitching about? 

 

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August 18, 2020 · 00:45

Light of creativity

In creativity we normally see a theme, or perhaps better phrased, some (like me)( are thematically driven, it might change per project, but in me there is a drive to think thematically, it is how I set the the stages of Elder Scrolls VII: Restoration, Watchdogs 4: Refugee,  and Far Cry 7: Timing

In this I have spoken about the Elder Scrolls and Watchdogs before, but not too much about Far Cry, in this game the stage is a little bit different. The game has two sides, a day side and a night side, yet that is not really made clear in the beginning, The game is stages in Japan on the Island of Amakusa, the man is in the city as it is today, yet when he falls asleep he becomes the boy or Girl named Sage. For the kid its 1945, for the adult its 2010, and the stage is different, the man learns skills that the boy has when he falls asleep, the kid finds things and places (and avoid US troops) the difference is that this is a game without guns, the US troops have them, but the boy/girl cannot fire them. The man learns to be better and more apt with knifes, and it helps the other one, but is only deadly to animals. The story starts in 2010, the man is evicted, he lost his job in the meltdown, he is making it on his own and when he gets to an abandoned house, he finds an engraved phalange, and as he holds it, he falls asleep. 

At that point it becomes morning 1945 and the boy takes over. 

It is the foundation of the game, in this we see the entire island twice, once as the boy in the midst  of an American occupation, with lose combats against the Imperial army, we see the game starting in one stage in July 1st 1945 and July 1st 2010 in the other stage. The idea of having two stories that intertwine is interesting, the 2010 story sets the stage of what knowledge is gained in 1945. This stage is depending on stealth, that is often not important in 2010, as we try to gain the treasures and rare items to pay the debt, as that unfolds, we see two stories unfold as well as two needs to be scored in a single night, and as the stage unfolds more and more we get to see a WW2 story from a Japanese side, yet the Americans are not shown too evil, but they are scary to a 11 year old child. 

That is merely the beginning of the setting and it took no more than two hours to come up with it. So when we see “a small team at Visceral also worked on a pirate game code named Jamaica. That game wound up being canceled when Ubisoft announced the pirate-themed Assassin’s Creed: Black Flag, and EA wound up with a bigger a bigger priority for its “genre” studio: a Star Wars game”, a quote a mere three days old, yet I was able to (semi)create three games in a week, so where is their creativity? I came up with the setting of the game Evolution which was came from an Idea I had when I was playing the game Mercenary on the CBM64 and was based in Amsterdam, The centre of Amsterdam was completely mapped and I came up with a map change which I got from the documentary Zero Hour, as I see it, the lack of creativity from some of these large software houses baffle me, it really does.

Well, its fine as I see it, I came up with 6 games (completely) original in its foundation, as such the entire stage of ‘being canceled when Ubisoft announced the pirate-themed Assassin’s Creed: Black Flag’ passed me by completely. And in that regard, we see that even their version is not that original, Sid Meier set that stage with Pirates, as such I wonder what they will create next, and beyond that, which of them will actually make it to the consoles, because that is another setting.

As we see all over the place ‘Apple clashes with Microsoft, Google, and Facebook over cloud gaming’ no one is asking the question, who will hand us original games? In this the setting that only Sony and Nintendo remains is not the weirdest idea. So as the others are fighting on how to gain the largest slice of pie in the GaaS game, some will focus on originality and make the largest gains. 

So what games will you play and which system will focus on original games? Is that not important too? 

 

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August 15, 2020 · 04:00

It is more than a ban

It has not been an easy rise for game makers, now that Microsoft has shown its initial hand, now it is time for some of the game makers to show theirs. It starts with “Apple and Google both removed the hit game from their app stores after Epic Games bypassed their payment systems, to avoid giving them a cut of sales”, I get the sentiment, and the BBC article ‘Fortnite: Epic Games sues Google and Apple over app store bans’ (at https://www.bbc.com/news/technology-53777379) gives part of it. We got some of the other side in the GamesRadar article that I discussed in ‘the Silent reason’ (at https://lawlordtobe.com/2020/08/13/the-silent-reason/) where I gave “Xbox Game Pass is the next generation of Microsoft gaming, not Xbox Series X”, in this we see the start of the big players to set a new generation of GaaS, Games as a Service is the next thing and it allows Microsoft to set another revenue bar, it is the one realisation on top of the other ones that made me give up on Microsoft and now the larger players are using GaaS to gain revenue. In this, I have nothing against the approach that Epic is making, even as I am not a Fortnite fan, it is a free game and as such it has every right to make this approach, yet Google and  Apple will not be left out of any revenue loop. Gpay and Apple Pay are their own devices and they have a stage and it requires their view or perhaps the stage is their vision on the services offered. I  am not sure how to react, in favour or against the ban laid on Epic, but both the Google store and the Apple store have their own rules and the idea that Epic circumvents the stores might be seen as optionally cheaper to the player, but the downside is that as third parties get their own direct access, their store access becomes available to come under fire and that is not a good thing. 

The article gives us “Fortnite’s latest update offered all players a 20% discount on its in-game currency V-bucks – but only if they paid Epic Games directly rather than using Apple or Google’s payment systems. This broke rules applied by both stores”, The danger of a third party is something neither Google or Apple find appealing and I feel certain that their fees avoided is equally unappealing to them. And lets be clear, as GaaS evolves over the next 2 years, we will see the players exposed to all kinds of ‘direct from the source’ deals, because it allows the gathering of data and data is more revenue for whomever has it. The problem as I see it is not the fact that there is GaaS, the fact is that the stage will be overwhelmingly younger players. Even as 63% of Fortnite is 18-24, there is a stage where there are supposed to be 12-18 year old players and there are supposed to be a large following of them too, yet the toppling charts I saw does not reflect them properly, in light of 350,000,000 players I wonder how large that 12-18 group is and even as it is not their credit card, someone is paying that bill (most likely their mommy), yet that stage also gives Google and Apple a larger concern and I reckon that they are programming the stores to raise all kinds of red flags before they fall in a trap that is not unlike the one Electronic Arts is facing with their loot boxes. In all this there is a lull in the life of the lawmakers, GaaS is new, so new that most laws are riddled with holes and that is not a good thing. A lot needs to happen to bind and limit financial institutions from allowing gamers to be used and exploited. Now let me be clear I do not believe that loot boxes are gambling, in that same stage I believe that Epic Games has done nothing wrong, but consider other games that pushes for additional movements and choices that come at a price, whilst their algorithm is set to always set the bar at your effort +1% (speaking figuratively), so how is that fair? I reckon that Google and Apple are set against that stage (whilst getting their own grains of revenue) and that is perhaps not the worst idea, yet I see the other side too, especially as Fortnite is free to play, to gain the upper hand you can buy V-bucks to buy loot boxes and skins. It is one way to get the income, it is of course a risk, but knowing you have 350 million fans, the stage is set in a decent way and when you consider that they made $1.9 billion in 2019 gives rise to the GaaS platform. It is a platform that does allow for more than one game to be part of it and that is what players like Microsoft are hoping for, I reckon that Apple and Google are on that same train. And it is there that we see the balancing act that both Google and Apple face. It is appealing to lock the door to players like Epic Games, but they are not alone and over time, other options will become available, of that I am absolutely certain

 

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August 13, 2020 · 22:20

The silent reason

We (all of us) are mostly driven by offered choices, so it took me a few seconds to consider “Here is every action adventure game on PS Now that scored 9+” a little movie by IGN. I have a lot of these games, not all, but a lot. When you consider that every games is a mere 2 seconds in view and the movie lasts 1:25, you know that you are about to get a long list of reasons to move to the PlayStation 5. I am definitely taking that road, and for those embracing the Xbox, do not fear, it is your right, you still have faith in Microsoft, I do not share your view, but you are entitled to yours. There is one side giving us ‘Xbox Series X neutralizes PS5 assault with console war-winning counter-attack’, I personally see this as the ‘promoted’ choice certain makers are making a view that suits their needs. Even as we are given “Microsoft has been very vocal about the fact that gamers won’t even have to buy an Xbox Series X to enjoy the console’s new titles, and that games can even be enjoyed on mobile devices starting next month as part of Xbox Game Pass”, so if the console is not needed, why bother the war anyway? The article gives more, but I see nothing that can be seen as reliable, especially when I see mentions like ‘Microsoft are ready to lowball Sony’, ‘apparently the game runs perfectly on Xbox X’, and ‘gamers won’t even have to buy an Xbox Series X to enjoy the console’s new titles’, just consider a console war where you do not have to buy the console, how is that? In opposition GamesRadar gives us something valuable. With ‘Xbox Game Pass is the next generation of Microsoft gaming, not Xbox Series X’ we see a Microsoft Ace, Game Pass was and is a really good idea. There is no denying this, but consider that Sony Plus decides to offers their 60 games with a 90% plus rating, the playing field becomes an equal one really fast. They also give us “from all the messaging we’ve had since the Xbox Series X was announced, it’s becoming increasingly clear that Microsoft isn’t viewing this as a new console generation. Instead, it is shifting its focus to a more malleable model, one that has far more in common with the annual release cycles so commonly associated with graphics cards and smartphones. And Xbox Game Pass is at the centre of it all”, it makes sense, yet my negativity filter gives us that those with a Microsoft console could be left out in the cold, so optionally the gamer that comes in from the cold will have to choose either Sony or Nintendo and that is given some visibility, and I am willing to concede here that I optionally might be wrong, yet the evidence is out there, I will let you decide.

I have personally seen too many events and a tick record of 8 years of Microsoft selling its gamers short, as such, I lost my faith in them. So whilst we see “Microsoft’s monthly gaming subscription service is as close to the industry’s coveted “Netflix of Gaming” moniker we’ve seen so far”, it makes sense, it also makes sense on how they are crying like little bitches because Apple will not let them near to their hardware. And the failure we see at present gives rise to the setting of the console war, when Microsoft does not care about consoles, but about the Game Pass, we see the stage. What happens when Game Pass takes off on mobiles and PC’s, how long until the issues creep into the flaws of the console? Let’s not forget that they did not fix the current console for almost 8 years, a stage that has been clearly visible since the Xbox X was released. So even as some see this as the silent reason, I do not.

I have seen the stage where Sony took 180 degrees on decisions when it angered gamers (no second hand issues) and also when the gamers loudly complained on ‘always online’ Sony adjusted, Microsoft did not and that is only the beginning, the 90% plus games is the silent reason, over time the console embraced gamers and continued it course, it continued embracing the needs of the gamers, that is why Sony will win and Microsoft will hided behind new terms equalling ‘the most powerful console’ whilst Nintendo surpassed it with the weakest console. And in the end, it seems that the next stage of Microsoft might be “gamers won’t even have to buy an Xbox Series X”, so why would any gamer invest in a console that is not an essential buy? With today’s news giving us ‘Microsoft Surface Duo phone goes on sale starting at $1950’, it might be the starting signal to a different console war, it might be about console gaming on mobiles, so in that trendy stage, where will the Xbox fit? I am not certain but it seems that Game Pass was a better idea, so I wonder when they will drop the console hardware, it might not be today or tomorrow, but by the time it is 2022 I can not be certain on when it will be, as I see it, I feel that the Sony PS5 is a much better and safer investment in my days of happiness whilst I game the games I love and Sony has so far never disappointed my needs. 

 

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August 12, 2020 · 02:35

The moneymakers

Corporate Earth loves moneymakers, they shelf their resources on what makes the most the fastest and that is how businesses run, but what happens when the ruling council is off the ‘Fake it till you make it’ category? That is the question that matters, because the people are now following whomever has the coolest look, whilst quality takes a second turn back. For the most this is nothing new, it happens all over the place. We now have Apple and Google adding up to the next gaming war, whilst Prime Gaming is starting to get noticed. All whilst Forbes gives us ‘There Is A Belong Gaming Area Coming To Your Town’, gaming has become the 100 billion annual industry and in this age everyone wants a bite. Even as we merely accept “Vindex bought Belong Gaming Arenas from London based GAME Digital. Vindex plans to open more than 500 Belong locations in hometowns across America, and another 1,000 locations outside of the U.S. over the next five years” then we get “Esports doesn’t act like a traditional sports business—game developers have a lot to say. In esport, the playing field is the intellectual property, and it’s owned by game developers”, yet how many people realise how powerful the data is that these gaming interfaces collect? It seems all a case of ‘conspiracy theory’, yet consider the following:

“Microsoft said it would be unable to launch its game streaming service on iOS due to the restrictions on gaming apps” and “Earlier this week, Microsoft said it would be launching its xCloud gaming service as part of a subscription service called Xbox Game Pass Ultimate on Sept. 15. But the app, which lets users jump into an Xbox game on their smartphone or tablet, will only be available on devices powered by Google’s Android mobile operating system, not Apple’s iOS”. A stage when Microsoft needs to get its own mess under control, they are screaming about making a mess somewhere else. The funding by larger brands is not merely about visibility, it is about getting the largest dat slice, as much as possible and as fast as possible. In an age where it is about branding, the two larger players are about “Microsoft and Facebook have lashed out at Apple for restrictive App Store policies”, there is a reason why people have lost faith in Microsoft and Facebook. I myself removed Facebook from my mobile, why would I want them to cater to my mobile gaming needs. Why would I allow other Facebook junk on my mobile, draining my battery? Similar issues exists with Microsoft, in January 2017 I wrote ‘Taking Xbox to Court?’ (at https://lawlordtobe.com/2017/01/30/taking-xbox-to-court/) and it was ignored by the bulk of people. It was all my imagination, yet the specified bill was not on their side. In 15 days close to 6GB was UPLOADED and the Microsoft Xbox support stated the this was with my provider, really? My Xbox uploads data without my permission and it is the internet provider? How much data is Microsoft about to get access to, how much data will Facebook capture under the seemingly innocent stage of cloud gaming? If data is the new currency gamers are the prime clusters to get, some gamers have a following of thousands and Microsoft and Facebook are screaming murder because they want into the game and a protective Apple is something they can do without. I am not proclaiming that Sony, Apple and Nintendo are innocent, but they are showing themselves to be less guilty, Nintendo and Sony are banking on the fair play approach towards gamers, they expect it to play out in their favour and I believe that this will be the true path. They expect data to be a by-product, not the direct goal, Microsoft and Facebook have (from my personal view) a more direct approach to the benefits of data. In all this Google is not innocent, but their approach was data from the very beginning, from search to linking and to other means, data became the currency that allowed people to have free services, but the truth is that nothing is free. Facebook made the same steps in the beginning, but data took over and now as we see that TikTok is actually getting into the face of Facebook and capturing the margins and more we now see ‘TikTok Begins Doling Out $1 Billion Bonuses To Top Creators As Facebook Tries To Lure Stars’ and it is about to be worse. Even as Google Stadia is in a position to grab a larger margin, Facebook is up in arms to create the larger benefit, because the reality is that cruise liner Facebook is losing more steam and propulsion, the waves of TikTok is adding up and Apple is not Data friendly to the likes of Facebook and Microsoft, in all this the voice of emotional gamers is all that is left to them because they are running out of time and there is a larger stage where Xbox series X will underperform just like its predecessor, and that is the fear Microsoft fears, they are in a stage where they could soon be regarded as powerful as in the age of their first Xbox, they threw that much away and a lack of trust is not helping them any. That is the stage we are looking at, but I have to be. honest, the fight over gamers is one that I never saw coming, not to this degree and even now as I have seen within me the IP of several games, I wonder what these game corporations are doing, because the evidence is all around them, they merely have to open their eyes. So why are they not doing that?

Even as we see that the current situation is not the greatest stage for any business, books, movies and games help in a lockdown, so why are others faltering? I personally see it because they see games as nothing more as a springboard to ‘real cash’, yet games should be about games and about the edge of what is new and innovative, that was proven in the days of the CBM64, CBM Amiga, Atari ST, PC, N-64, Gamecube, Wii, Nintendo Switch, Xbox, Xbox360,  PlayStation 1, 2, 3 and 4, and as Apple and Google enter this domain, we will get a new stage, now with 5 players and one would think that this would benefit the gaming dimension, but as I see it, Microsoft is more about Azure and data, making it a universe of 4 (which is fine too) but when gamers catch on, when the Marketing BS comes to a halt, Microsoft will only have themselves to congratulate. Anyone stating that the fight between apple and Google is over, is mistaken. I reckon that this fight will take until 2022 to settle and in the same time Sony and Nintendo will fight for larger domain of the gaming pie, but their worlds only partially overlap, so they will set another fight and they will coexist, in this Google and Apple will slice out a part and they will be more fiercely competitive than Sony and Nintendo ever was (well they were in the age of PlayStation 1 and Nintendo 64). The fight is far from over, but all the gamers out there need to realise that not all the moneymakers out there have the welfare of gamers in mind, merely the data they give rise to. And when the gamers figure that out, some lame excuse from some wannabe executive will no longer hold water, when that happens a lot more will be lost to them. I expect that to become a reality no later than the second half of 2021.

 

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August 5, 2020 · 23:46

EU fart bit, Google Fit Bit

Yes, we leap left, we leap right and as we see options for choice, we also see options for neglect. In Reuters we see “Google’s parent company Alphabet agreed a $2.1bn (£1.6bn) takeover of the wearable tech firm last year. However, the deal has yet to be completed”, we see that at https://www.bbc.com/news/technology-53647570, and as we see the BBC article, we wonder about a lot more. Yes we acknowledge “While the European Commission has said its main concern is the “data advantage” Google will gain to serve increasingly personalised ads via its search page”, and in the matter of investigations we see:

  • The effects of the merger on Europe’s nascent digital healthcare sector
  • Whether Google would have the means and ability to make it more difficult for rival wearables to work with its Android operating system.

From there there are two paths, for me personally the first one is Competition Commissioner Margrethe Vestager, to be honest, I do not trust her. I will admit right off the bat that this is personal, but her deal relying on what was requires her to get a win, any win. The setting is founded on “officials acknowledge that the EU’s competition enforcer faces hard choices after judges moved to quash her order for the US tech company to pay back €14.3bn in taxes to Ireland”, which was a juridical choice, but in all this she needs a win and I reckon she will do whatever er she can to get any of the FAANG group. For the most I would be on her side in the tax case, but on the other side the entire sweep of the Google Fitbit leaves me with questions.

The first point is on ‘effects of the merger’, so how is this in regards to the Apple Smart Watch, the Huawei smart watch (android), and a few other versions, how much investigation did Apple get? How much concern is there for Huawei? Then we see the second part ‘Whether Google would have the means and ability’, it is not a wrong position for Margrethe Vestager to take, but as he does it upfront, in light of the EU inactions regarding IBM and Microsoft, it seems weird that this happens upfront now (well to me it does). And as we see ‘difficult for rival wearables to work with its Android operating system’ I see Huawei and the solutions they have, Android solutions no less, so why is Google the problem? 

Then there are two other parts. The first one is “Analysts suggested part of the attraction for Google was the fact that Fitbit had formed partnerships with several insurers in addition to a government health programme in Singapore”, the second one is “Google has explicitly denied its motivation is to control more data”, in all this there is less investigation in regards to what data goes to Singapore, or better stated the article makes no mention towards it, and as I see it, there is no mention on it from the office of Margrethe Vestager either. The second part is how Google explicitly denies its part, yet that denial does not give us anything towards the speculated “its motivation is to have access to more data”, and when you decide on a smart watch, data will end up somewhere and the statements are precise (something that worries me), I have no issue with Google having access, but the larger issue is not Google, it is ‘partnerships with several insurers’, the idea of privacy is not seen remarked upon by Margrethe Vestager and her posse of goose feather and ink-jar wielders, the focus is Google and is seemingly absent from investigations into Fitbit pre-Google in an age where the GDPR is set to be gospel, so who are the insurers and where are they based? Issues we are unlikely to get answers on. Yet when we consider “John Hancock, the U.S. division of Canadian insurance giant Manulife, requires customers to use activity trackers for life insurance policies in their Vitality program if they want to get discounts on their premiums and other perks”, so what happens when that data can be accessed? Is the larger stage not merely ‘What we consent to’, but a stage where the insurer has a lessened risk, but we see that our insurance is not becoming cheaper, there is the second stage that those not taking that path get insurance surcharge. So what has the EU done about that? We can accept that this is not on the plate of Margrethe Vestager, but it is on someones plate and only now, when Google steps in do we see action? 

So whilst the old farts at the EU are taking a gander at what they can get, I wonder what happens to all the other parts they are not looking at. Should Google acquire my IP, with access to 440,000,000 retailers and well over 1,500,000,000 consumers, will they cry murder? Will they shout unfair? Perhaps thinking out of the box was an essential first requirement and Fitbit is merely a stage to a much larger pool that 5G gives, but as they listened to the US, they can’t tell, not until 2022, at that point it is too late for the EU, I reckon that they get to catch on in 2021 when they realise that they are losing ground to all the others, all whilst they could have been ahead of the game, lets say a Hail Mary to those too smitten by ego. 

 

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July 30, 2020 · 10:36

The Aftermath

Of course, I did one just before and now one more, 4 tech giants and US congress? It was too good to pass up, if I was in Washington DC, I would have opened a popcorn cart at the entrance (if that is allowed), so as I looked via the BBC before, I will do so again.

It starts with democrat Congressman David Cicilline who gives us “a year-long investigation by lawmakers had revealed patterns of abuse by the online platforms” my question becomes ‘Where is that report, can we see it?’ It might have been made public, it might not, I do not know, but I was not directly able to find it, yet the Boston Glob had the headline ‘Today is the biggest day of David Cicilline’s political career’ as such this man seeks the limelight, so why is that report not all over the media? So far in well over half a dozen newspaper sites, none of them had the link to that report, as such h I have questions and I fear that when I read it a lot of questions will pop to the surface. And when we see “The dominant platforms have wielded their power in destructive, harmful ways in order to expand” the question I had in the previous article rises again, why is Microsoft not there? Show clear evidence of ‘wielded their power in destructive, harmful ways’, and when showing that evidence also give rise to what laws were broken please? IBM and Microsoft have wielded power in harmful ways for decades, yet they did nothing illegal. As such proof of illegality would be ni

Next is Google, there we see: “lawmakers accused Google of having stolen content created by smaller firms, like Yelp, in order to keep users on their own web pages” did Google steal it, or did some duplicate their opinion in both to double THEIR visibility? I am not stating that Google is innocent, I do not have the evidence, yet ‘stolen content’ gives rise to a crime, presented evidence would be nice. So whilst we see accusations, we also got “some Republicans signalled they were not prepared to split up the firms or significantly overhaul US competition laws, with one committee member saying “big is not inherently bad”” the problem again is were there any illegalities made? When some go for “significantly overhaul US competition laws” we see the implied non-illegal stuff and that is where the problems lie, the US government, both the senate and congress should have overhauled Tax and competition laws well over a decade ago, their fault not the four tech bosses and I have stated this failing for years, so why go after the four and leave Microsoft (who is also running advertisements) out of the mix, I have some questions on how David Cicilline is seeking the limelight if you don’t mind!

Then we get the US president “a long-time critic of Amazon and threatened his own action on Twitter, writing: “If Congress doesn’t bring fairness to Big Tech, which they should have done years ago, I will do it myself with Executive Orders.”” It sounds nice, but pointless, there is a lack in legal sides in both competition law and tax laws and a nation of laws cannot reside in a discriminatory state living of executive orders, whilst they can be legally countered. As I see it, the entire charade was a cowboy approach to something that has no bearing, will pay lawyers for a decade and will amount to nothing, all whilst overhauling two sides of the law is ignored again and again.

In this I have to take the sides of the tech boys. With the added side that if David Cicilline does not spread these legal documents of ‘wrongdoing’ these hearings are merely the end of his political career, and in light of the fact that I have never heard of him not a good thing I reckon (OK, that was my egocentrically side). The more articles I read from more newspapers, the more that the feeling of a cowboy and Indian approach by this congress is the stage we face, in light of the non committing towards overhauling Tax laws and competition laws merely strengthens my feelings on the matter.

 

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