Category Archives: IT

A royal nuisance

The day started so nice. I was about to give more IP to the world and then Vladimir Putin decided to play to play the Russian megalomaniac on the dramatic chords of Ivan the terrible. So I decided to have a little fun of my own. The Guardian (at https://www.theguardian.com/world/2022/jun/10/putin-compares-himself-to-peter-the-great-in-quest-to-take-back-russian-lands) where we are given “Vladimir Putin has compared himself to the 18th-century Russian tsar Peter the Great, drawing a parallel between what he portrayed as their twin historic quests to win back Russian lands.” Really? Perhaps he does not remember Peter (or Pjotr as we called him) in a town called Schiedam (Netherlands) he learned shipping there and lets be honest, he learned well. That needs to be said upfront. But he learned from the likes of me and now it is my turn. It started this on February 27th 2022 where I introduced the Kraken Torpedo. In the mean time I have come up with a launching system that can drop it with canister and all from a plane, we merely need to know where it is and that technology already exists. 64 Kraken torpedo’s to counter the 64 submarines the Russian navy has and that is all they have. You see the Kraken is guided but does not explode. It dives to the depth and approaches the submarine, two rings with a glue that is a mix of the adhesiveness of a gecko and a Barnacle. The ring attaches to the submarine and then something happens. The front ring grows making the torpedo stand out. At that point the cables (3-4) having a hook releases and as the submarine moves at some point the hook gets to the propeller and thats when chaos kicks in. In seconds the propeller take in the cables like an Italian devours spaghetti. And when the cable ends the propeller rips up the torpedo and the inner core comes out. Racing to the propeller the sticky end of this torpedo hits the end full on and the sticky part will be all over the rudders locking them in place. The sticky part will get on the shaft making propulsion harder and harder and there is no getting out of that mess without months in dry-dock. There are still a few dings, dangs and Knicks to work out. But a simple method to incapacitate a submarine (64 times), so where is Pjotr now? Dead like all the others and after the Ukraine failures, this simple solution ends the madness of Putin the not so great. I wanted peace and quiet. 

So now the score is 

Lawlordtobe – D.A.R.P.A. 2-0 (aka nil, zip, nada)

So here is the idea, D.A.R.P.A gets Amazon to buy my IP (so they can get the Amazon Military bonus and I can retire) and they get this idea for free (and I’ll throw in my stealth system to sink the Iranian navy in there). Basically it would be a freebee for DARPA, but I did give my idea of sinking Iranians to the Kingdom of Saudi Arabia. You see, inaction and Iran does not sit well with me and you guys have been too inactive when it came to Iran. Oh and there is a crazy thought. That idea might work on the Russians too. Consider a place like Arkhangelsk harbour being inaccessible for up to a year or two, where would their navy refuel? 

As such one crazy person with imagination (me) got a little more done than one organisation (at 675 North Randolph St.) with the 241 employees all over the place. Two navies? I should be getting medals (as well as coffee with a toasted blueberry muffin) Let it never be known that I work for free and charity, we work for the cherished bliss of coffee!

It makes me a royal nuisance, but you know, I have to keep busy one way or another.

Have a fun day!

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Creating cohesion

It is the duty of any creator to set the premise of ‘whole’, it is cohesion. The better the cohesion the longer the life of what is created. So far there is no issue. Yet in this day and age where can one create a system of cohesion? Microsoft is perhaps the best example of failure, yet they too had their moments of cohesion. Microsoft Office is clear evidence of that. The surface (or pro) is not. Apple created cohesion and it did so in an amazing way with the iPad. It has some shelf life yet the setting according to several people is “Without a keyboard the Surface Pro is really just a nice, and expensive, tablet.” A keyboard created to some extent the cohesion for a tablet. From version 2 till version 8, a massive currency wave of destabilisation. Apple has the iPad which lasted some a decade, now it has an ‘air’ label. The Verge (at https://www.theverge.com/22979828/apple-ipad-air-2022-review) gives us ‘APPLE IPAD AIR (2022) REVIEW: IT’S THE NICE ONE’ and that is it, Microsoft lost most of its cohesion overnight there and a keyboard will not save it. Cohesion in IP is close to everything. If you do not have a cornerstone from the very beginning you basically have nothing. That is how Microsoft lost the Surface war to Apple, the cloud war to Amazon, the console war to Sony and soon streamers too (Google and Amazon) and their one cornerstone (Office) which was iterated again and again is now a behemoth of applications and none of them can maintain the cohesion they once had. Optionally losing to Adobe, Google and Apple. All three with its own levels of cohesion. Adobe has the presentation and display edge, Google has the Free edge and therefor the easiest way of creating cohesion, that same option has Apple on its own devices. The two elements that Microsoft has (at present) is Excel, it is a true behemoth of cohesion and PowerPoint which is losing cohesion fast. One element they could not control. Meta was an unknown and it will sink its teeth in the cohesion that was once PowerPoint. It enables Adobe in a few ways, but it is the lack of innovation and the idea I am floating towards Google will enable Google to cut into PowerPoint to a much larger degree. PowerPoint will suffer there is no other way for it, it is the price of absent innovation. Real innovation! Not the innovation that Microsoft marketing claims it is. And my idea that evolved in mere hours will enable that course.

So only Excel remains. And yes there is no real way to counter it, Google does not have what it takes, Adobe does not have what it takes and neither does Apple. One element that defines the Microsoft office population. Cohesion was everything and it is most likely the only place where Microsoft has a serious amount of cohesion. And the Microsoft chihuahua can yap all it wants, I am not putting that IP here. Handing it over to Google for free (well almost) is just too rewarding and it will carry towards my other IP. You see, it is a way to create cohesion. To show the other where you (Microsoft) failed and illustrating it in simple ways. That is what marketing forgets, spin only gos so far, after that it is anyones game. Just like the Toronto Eaton Centre showed me clearly how malls will fail until they create true engagement with its audience, a setting that was made abundantly clear by players like Omnicom and TRO. It took me a few hours to create 8 pieces of IP. OK, granted only one is mostly mine, the other 7 are innovative patents now waiting to happen. And as you wonder what one has to do with the other the simple truth pushes forward there is a clear correlation and a clear connection between creating engagement and creating cohesion. Getting the people involved is how you get there, not capturing there data Mr Horton, also known as the new version of Horton hears a what? Yes, the Dr Seuss jokes are coming to town too. There lies the rub, Dr Seuss created cohesion with its readers, it was eccentric but it is there. That is what was needed, not the data.

Cohesion is often seen as unity through sameness (like water), so you can create unity, but that defats the purpose of engagement or you can relate to gel (like the gecko) and stick to anything and that is actually the most interesting kind. In my case it allowed me to create (in my mind) the Kraken torpedo (on February 27th) it does not destroy a submarine, it incapacitates it. It was adhesion not cohesion that created one, but both have similar paths and there we have the second key. Engagement is found in getting differences to work together or at least work in the same direction and form a new or structurally sound unity of differences. Some see it as a form of team building and it is, but it is not really the same. In a team the 11 elements (like football) all work towards the same goal (pun intended). In engagement we get 11 people to work in a similar directions according to their personal needs and desires. The engaging party will hope that they all move in their direction but it s not a given. More importantly, the individual scores are essential for the engager to find out if they are in a place to create cohesion and that is not the same, but the results could be stronger, a lot stronger. That is why engagement with your audience is essential in places like malls, or user requirements in software (games included) the latter part seems easier but it has its own challenges. That one element is what I think Microsoft forgot about and now that they lost cohesion and adhesion is not something they can rely on, that is the point where Adobe, Apple and Google can take over and carve the carcass (Microsoft Office) up. And it will happen until there is merely Excel left. When they find a way to overcome that too Microsoft will be done for. From Windows 95 it took 30 years for the cohesion to stop and we are almost there, what replaces it is anyones guess, perhaps some will grow up and see that there is no one ruler, it will be about personal preference. It might be that Adobe, Apple, and Google will work together and let the people decide what they like best. It might be the best path to create new instances of strong cohesion, but in the end it will be anyones guess. It is my personal view that Microsoft wanted to be everywhere and ended nowhere. I think it was better stated in Suckerpunch (2011) “If you don’t stand for something, you’ll fall for anything.” I do not care either way Microsoft tried to bully gamers and one gamer (me) got mad and created options to cut them down to size. And the evidence was all over the place and it was evidence that was not created by me, marketing people a lot more clever than me set these tones. I merely used that springboard to set a new generation of adhesive cohesion through IP and I am not nearly done yet. The Victoria Secrets idea (read the articles of last week) is taking root in a few other places too. All based on evolved existing IP. 

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The party of what was

We have this at times, we go back in time to remember the party we were at, the party we gave. There is a reason for it. It can be sentiment, lust, desire, achievement there are hundreds of reasons why a party remains in memory forever. A party is for most the easiest to see, and there is a second reason. It is a setting where the crowd remembers you, the crowd was part of it, you either distinguished yourself, or you were distinguished by others. It is the crowd that is an essential element in all this. It is part of the multiplayer appeal, or at least that is what I believe is the case. I play single for myself, for my own needs, for my need for joy. I am not a racer of routes, not a shortcut maker of cleverness. I walked through Oblivion and Skyrim for hours, enjoying the perfection that Bethesda created. I see solution after solution that is all about feigned perfection. It is about showing a crowd how perfect you are, but is that a truth? A reality? To present ones self as clever is not a presentation, it is deception. That is the side that I going wrong in too many games. Whilst I focussed on giving the gamer a good time, others are setting the dressing to pretend the gamer is much better than he or she actually is. I have been brooding on this, you see it is the game Elden Ring that brings the real gamers to the surface. I am a real gamer, but I was never that great in action games, I learned that the hard way in Bloodborne and Dark Souls 3. I still have these games. They are beautiful, but for me not something I can hope to conquer. I feel no shame, I have my own speciality and I have achieved plenty of game completions over the 40 years I have truly enjoyed gaming. From the VIC20, the CBM64, the Atari ST, the CBM Amiga, N64, CD32, SEGA Megadrive, Playstation, Xbox, SEGA Dreamcast, the PS2, Gamecube, Xbox 360, Wii, PS3, PS4, Xbox One, Nintendo Switch and the PS5. I have seen and enjoyed gaming to the largest extent, but when the Xbox360 came things changed. This is not the fault of Microsoft, in this they are innocent. There was a push for achievements and to get them any way possible and I was the same. I wanted (for the most) all the achievements, I was not an online gamer, so I missed out on several achievements. I think it is what ‘saved’ me and even the Sony group has that issue. You are not a gamer until you get the platinum achievement. There is something wrong with that notion. It is like a new dimension of workforce adhering to the Wall Street stage of ‘Greed is good’, it is not, it really is not. I think the stage of Nintendo Switch to do away with achievements was wise, a lot more wise than most of us realise. Ask yourself the question, are you driven by achievements or to have fun? Do you enjoy walking in the world you play in? These questions have been bugging me for some time now. The Bethesda games brought it to the surface and to some degree the Ubisoft games too. Guerrilla pushed it into overdrive with the Horizon games. It matters, it really does because the wrong setting here could break streaming games. In the games I designed for streaming I think about rewards, not achievements. The Luna keys were part of that. Silver keys to the game you get them in and gold keys to unlock something in 5 games that you have at that point. Rewards are more satisfying, rewards are a token of achievement, a point where we all will get, but not having it on every profile matters. It stops the wannabe’s, it heralds those who are and it gives to those who attempt and overcome. We want to be the gamer that has it all, but why? You see there is so much to gain from replayability, there is so much to get when some options are only there for the arcane, for the shadow dancers, for the brawlers and it is possible we will not become all of those to the degree of perfection, but the inner feeling of what we get done is overwhelming and I believe that achievements undermine that. Now, this is nothing against Microsoft (I slapped them often enough), Microsoft brought achievements and it is a great idea, but game makers and others seem to have subverted the concept, that is how I see it and it took me a while to see the Nintendo Switch step as the great step it was. Yet I understand that achievements are important to some, so how to embrace the idea and make it better? The keys are part of an optional solution, but only in part. So to look at the party of what was is also a way to see the side of what might be. I have no idea if I will solve it, it might be up to someone else to do that, but it needs to be done. We need to go back to the old days to when gaming was pure it was about the gamer getting to places, not others judging the gamer on how he got there, how fast and in what way. We lost something there and we need to find it again. The streaming stage will push gaming further, but it will also push weaknesses and corruption of the gaming mind further. Gaming is about checks and balances and we seemingly ignored the balancing act. I have done that as well and now my mind is making up the consideration and the tally of balances missed. How it will fare? I cannot tell at present.

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Too cheap?

It is not a statement, it is a question. I started to ask myself this when I had a deeper conversation with one of the people I actually trust. I have mentioned it here before that I have certain IP for sale. The parties are Google, Amazon, Huawei (Tencent) and I added Elon Musk (that man can turn good ideas to gold). The initial stage was that thee was an idea that allowed Google (Stadia) and Amazon (Luna) to sell in excess of 50,000,000 consoles. Yet it was a low estimate. I believe it to be well in excess of 75,000,000 consoles. In the mean time Netflix has entered the field and even as they have nothing to really bring to the table, it seems that these three are not to serious about their streamers, but somehow Tencent seemingly is? And that started the exploration conversation that my idea was too cheap. Was it? You see the second pay cycle gets me 10% of the IP and sales value, so the second payment would be massive and the first one left me without worries, so why ask for more? I am not a teenager with the dream to have lusty gorgeous 20 year old ladies doing a balancing act on mr John Thomas every day, well not anymore that was decades ago. 

I now look towards a relaxed retirement and whatever comes with that. As such I created three IP bundles which (after some serious travel) received the automated release date on September 30th on 4Chan. An encrypted solution that was innovative and something a player like the NSA could not counter on 4Chan, not with that amount of images. As such no computer I touch will ever go near it, I merely have to wait for a clever person to figure it out and once released it all becomes public domain, a stage no one can counter, no one can make claims at present as they played their own silly games. A stage where ONE title puts the streamers on par with the larger consoles, straight in a temporary second place and that is on my numbers. If the numbers increase (which has a decent chance of happening) that console will stay in second place with an option to get pole position.  A stage Sony NEVER faced before, and this is not against Sony, I love my Playstation (yes, I need help). 

So here I was trying to convince my friend the simple setting that enough is enough. Why go greed driven for numbers that are too weird to my universe? And of course that station is rejected because if everyone else is greed driven, I have to be greed driven too. Yet when greed overwhelms you, you forget the sight of things. I created 8 parts of IP, I got there by looking around, not by looking after greed and that was merely the starting stage. I understood but never accepted ‘Greed is good’ (Wall Street, the movie), although that sentiment lives strongly on Wall Street as well. Yet in my setting what have they missed so far? Over the last year I have shown all kinds of IP (some open and public), but these ideas should have been in the hands of BigTech. At least one of them at least a decade, but greed is limiting their view and I am showing others this again and again. Yet, for some reason they are not catching on. So whilst they slap each other on the back billions elude them. There is now a chance that the third IP bundle is gaining mass and therefor value, I still thought that 2.6 billion was a little high, and there are risks that I cannot foresee, but looking deeper some might state that my estimate is too low. Is it? If I end up with 5% of 2 billion I will not complain, but the IP is now estimated at 2.6 billion and will optionally be higher. So is the estimate too cheap, am I delusionally too cheap or is the truth of the matter somewhere else. The issue almost came to blow as I looked at the Twitter issues (yesterday) where some are ignoring what is out in the open, what else are they missing? It becomes a much larger station when players like Forbes give us ‘Local News Losing Billions In Revenue Each Year From Digital Media Giants’ (at https://www.forbes.com/sites/bradadgate/2021/05/17/local-news-losing-billions-in-revenue-each-year-from-digital-media/) where we see “Local TV news continues to be a trustworthy and primary source to millions of viewers. This connection with the community and trust has been important, never more so than during the pandemic when local TV news reported strong ratings growth (although with the economic slowdown ad revenue was sluggish).” It is the added “A recent research analysis from BIA Advisory Services and commissioned by the National Association of Broadcasters (NAB), entitled Economic Impact of Big Tech Platforms on the Viability of Local Broadcast News, reported that local TV newscasts lose an estimated $1.873 billion each year from Google Search and Facebook News Feeds.” It gave me the the following parts.

  1. What is local news? Honestly, the news tends to be Fox, CNN, BBC and a few others and they are global. More important they ALL trivialised the Twitter numbers.
  2. This gets us to number two. Trustworthy is merely an 11 letter word that has less and less value in media and in filtered information (news that is approved by media shareholders and stakeholders). 
  3. So who places news on Facebook? I placed images from several sources, they are not news items, they are deceptively placed forms of advertisers placed BY the media themselves. 

A setting that goes on and on, so what numbers if Forbes bitching about and more important. When we look at some research instigated by the National Association of Broadcasters (NAB) I feel certain that I will find a whole range of issues. Painting the street in the colour of preference has consequences, yet Forbes is not too hassled on that are they?

As such where we are given “Whereas, ad dollars for local television are projected to be flat in the years ahead, digital media are forecast for year-over-year percent double-digit gains in ad spend.” It was a greed driven setting where local advertise systems ruined the market on greed, and when Google launched a true fair system the people en mass moved there. After decades to be given a real number was overwhelmingly interesting to advertisers, and now they all cry foul, all destroyed by their own greed and the Twitter setting merely echoes that. So why would I join those losers? I might not end with anything, it might just become public domain, but if I won’t get it, the greed driven will not either and when it comes out in months and they all come with “I could have gotten you soooo much” I can reply, so why didn’t you? It is the defeating move to the greed driven, to see them end with nothing, the sweetest victory of all. 

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What the media silences

Yes, that is again the topic of discussion. The BBC (at https://www.bbc.co.uk/news/business-61709782) gives us ‘Elon Musk threatens to walk away from Twitter deal’, in there we see “Mr Musk has said he believes spam and fake accounts represent a far greater share than the less than 5% of daily users that Twitter reports publicly.” The media knows this to be true, several others know this to be true, I know this to be true and one other party that we are about to be introduced to knows this to be true too.

You see, Twitter seemingly hides itself behind ‘daily users’ yet the truth is not that nice. Ever since Covid things have escalated. Anti vaxxers creating account after account, supporting each other and their fake accounts. The Ukrainian war made things worse. Russian Trolls, politicians supporting Russian needs in the Netherlands all. Connected to trolls and troll like behaviour. There we see a new player (since around 2014). It is the firm Trollrensics (at https://www.trollrensics.com) that shows actual data. And do not get fooled by the shy “His software and algorithms have helped uncover and analyse a significant number of troll networks and disinfo campaigns.” They have 8 years of data from all kinds of sources including Twitter showing millions of fake accounts. Even as I personally thought that the fake accounts are around 20%, they have numbers that indicate that these numbers are much closer to 50% and the media is steering clear. Others are steering clear. Twitter represents billions and the media loves people who have billions no matter what foundation it is on. And there we get the new stage. With ““As Twitter’s prospective owner, Mr Musk is clearly entitled to the requested data to enable him to prepare for transitioning Twitter’s business to his ownership and to facilitate his transaction financing. To do both, he must have a complete and accurate understanding of the very core of Twitter’s business model – its active user base,” lawyer Mike Ringler wrote in the letter.” We get to see the other side. Twitter hopes for $45,000,000,000 for a 50% population, so in what universe will an intelligent person pay twice the price? In what universe will any person pay for fake data, altered and weighted data? It is raw data that counts and too much comes from Russian and Chinese trolls. Too much of it come from click farms. Too much of this comes from non people. The game has for over a decade been about engagement and Twitter failed that test (miserably) and is now in a stage where they prefer to get out with a $45,000,000,000 camping voucher. Speculatively where the women are loose, the sun always shines and the booze pours uninterrupted. 

So when we see the option below, some people might get the idea. 

Below we see the assurance and under there is how these things come to play. 

The third is a random click-farm and this one might not have been used for Twitter activities, however considering that these matters have been going on since well before 2019. 

The impact is real and it is also all over Twitter. Several sources give us that most of these activities are in China and the profits are lucrative as this is not labour intensive. Twitter is keeping its doors locked and the media is not knocking on these doors, even though there is news all over the globe on click farms. So why is the media not digging deeper? Simple it is fear. The media needs Twitter and it needs Facebook and Google (who they pissed off), so they are letting Twitter be. That is how I personally see it and in all the settings Elon Musk is correct and he is a lot more intelligent than anyone gives him credit for. He has seen what Twitter is, what Twitter can be and he is willing to pay a fair price and that goes against the grain of its board of directors who are all about ‘daily users’ all whilst some sources are setting the stage that well over 40% are fake accounts. And the 5% and its ‘daily user’ label is not bringing home the bacon and as such Elon Musk and via him Mike Ringler are asking questions. Questions that people at Twitter do not want to answer. And it is important that you do not believe me, dig yourself! When we tart digging into engagement locations and time frame of certain accounts, a new timeline becomes visible, a timeline too many do not want to see, because the impact could indicate that Elon Musk could get Twitter for a mere $15,000,000,000 and that is the fear of some. OK, I get it I would not want to lose $30 billion either, but in that is it not strange that the media is not all over Twitter asking questions? They merely need to dig into the engagement line and where these engagements come from and when you see the click farm, you might realise that a location large enough for about 15 people should not house a click farm with 150-300 mobile phones. It is like being in a sweets shop wth 150 children. You wouldn’t last a minute, but one person can click on 300 phones easily enough and there is enough data, merely an unwilling media digging deeper and as we see the Twitter folly evolve more people should be catching on how the media is BS’ing us. Because this data has ben out in the open for the longest time. And even now as the BBC gives us “Texas attorney general Ken Paxton entered the debate on Monday, saying he had launched an investigation into Twitter for “potentially false reporting over its fake bot accounts”. Twitter has until 27 June to respond to his request for information.” It does not take away the stage that this has been out in the open and the media ignored a lot of this, I personally believe that they ignored it intentionally, to what end is anyone’s guess.

The fact that players like Trollrensics have had data spanning years with supporting evidence makes the acts of the media even more debatable, but that might merely be my view on the matter.

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The presentation will begin in one line

Yes, here we are one line further. In the recent past I gave rise to an innovation in presentation software that could bring a whole lot of trouble to Microsoft. They will be in denial, making all kinds of claims. Yet the foundation of worry (for Microsoft) remains. Even as I wanted to keep it exclusively for Adobe, I am not in contact with them and then it hit me. The solution could work with Google Slides as well. They are not yet as sophisticated as anything Adobe has, but to outstrip Microsoft might be a nice alternative. The idea that a free program could be enhanced so that Microsoft could lose up to 24% of their foundational corner is appealing (to me). If I get to pull it off, the station of Google Slides and optionally Apple Keynote could see a much larger pull and people will move away from Microsoft. We see Unionisation issues. We are given ‘Microsoft Issues Emergency Windows 10, 11 & Server Security Update’, as well as “Since March, however, if you run the RDgateway broker service on Server 2022 (and only that version), the monthly cumulative updates have removed that service. This behaviour is not normal; this is a bug.” Yes, we get it, Microsoft has bugs and it is having too many of those, all whilst other settings are equally problematic and that is where Microsoft finds itself. Losing with software and hardware to Sony and Apple. Losing web and cloud settings to Amazon and what do you think will happen when the foundational use of Microsoft Office loses the Powerpoint population to Google Slides? Yes, we know it, PowerPoint has so much to offer, but it merely added iterative settings over the last 10 years. You see between THEIR claim of what innovation is and what real innovation is comes with a gap and in the case of Microsoft it is the size of the Gran Canyon. So if I offer this one part, this one innovative part to Google and it shows to change the game, what will YOU do? Keep on believing that Microsoft will fix it? It was less than a week ago when we were given “Security researchers have identified a new MS Office vulnerability that could seriously affect Microsoft Word users”, and the Verge reported ‘China-linked hackers are exploiting a new vulnerability in Microsoft Office’ (at https://www.theverge.com/2022/6/1/23150318/microsoft-office-china-hackers-exploiting-follina-vulnerability-tibet), so how much longer will you take chances? I get it, there is very little that can compete with Microsoft Excel, but when I can create something so innovative, something that Microsoft should have fixed a DECADE AGO and I give it to Google (sell it, I meant). I could add it to my IP bundle 1. When I can pull that off, do you think that the 17%-29% that does not rely on Microsoft Excel will stay in that dangerous spot? I admire loyalty, but that does require the software firm to be entitled to that loyalty and they dropped the ball way too often. 

As such the game is on and this all started less than 2 months ago when I saw something in a presentation that made me shiver. In two decades Microsoft had not come up with a solution and I saw it in minutes, I adjusted that simple view, added a few elements and It could easily be added to the Google suite. Changing the game is easy when you know where to look. A setting that could cost up to 29% of a core business. I wonder what happens to the Microsoft stock when I pull this off. Perhaps someone in that company will finally figure out that what they market is not representative of the truth. I just wonder if they even realise how far of course they have gone through the presentation of spin. The fact that I can pose that much of a danger is enabling in so many ways.

I preferred to have handed it to Adobe, nothing bad about Google, but it coincides with a weird dream, one I described in ‘The hardware perimeter’ (at https://lawlordtobe.com/2022/02/25/the-hardware-perimeter/) and ‘Pristine and weird’ (at https://lawlordtobe.com/2022/02/24/pristine-and-weird/) on the 24th and 25th of February 2022. There I saw an Adobe future becoming the larger player of high end office solutions. And even as I was a dream, I saw things and applications that I have never seen before, The application of blockchain to documents and data projects. Adobe had solved certain parts that could set a Lifestage to any document, who made it, who changed it, where it was changed and so on and the legal industry as well as large corporations were going gaga (not the singer) for that solution. As such giving them the presentation edge made sense, but in this Google is just as much a player as Adobe, not as refined, but for the bulk of the users good enough. 

A simple presentation that shows where the big boys are and where they could end up if they do not fix their game. #Justsaying

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The mind, it continues regardless

That is my setting for today, or it was my setting for today. It started yesterday when I wrote ‘Presentation and awareness creation’ and in the mean time, my mind has come up with 7 pieces of IP. This IP is different, it is based on stuff that exists. So at best I could get some innovation Patents out of them. Both Google and Amazon have some of the goods, some of the other IP is set to a setting neither have, but it links to stuff they do have. Beyond that I created a stage that is not new, but has never been set to this stage, so I got 7 pieces of IP, pieces that a player like Google should have, and for the best of me I cannot imagine why they do not have it.

You see, it started with the Eaton Centre Mall in Toronto. Yet Canada has more than 3700 malls. The US has over 110,000 malls, yet the top three states are California, Texas and Florida and together they have a little over 39,000 malls. And the news we see is not good, so soon there will be a free fight on which mall survives. Europe has over 9000 malls. So we have a setting where Google or Amazon could have had the stage of Augmented reality in over 50,000 malls and you merely need to get 5%-10% over the bough and the rest will follow, more important, too many malls are alike. So players like Gap, Apple, Zara, Lindt and several others are nearly everywhere, so there one solution would fit all those shops, unless the shop wants to distinct itself. I even came up with an idea for Victoria’s Secret (as any guy would), all out there and no one is seeing the essential need to create a stage of engagement with its audience. Especially in the US where some claim that over the next 2-3 years 50% of all malls will perish, the essential need to create interactions with your audience becomes very important and that is where I was lat night tossing, turning, reshaping, reshaping and reshaping what was. After that I deployed, redeployed and redeployed and with every iteration the systems was upgraded, updated and improved. I cannot (and will not) claim that I fixed everything, but I got a lot done and now the mind is looking to change the stage of the people, beyond the mobile phone. I even saw another venue and whilst writing this IP number 8 was created and this is IP none have. 

So why are these two players not out there creating new markets? I set the stage of several new markets in the last three months alone. So will they all work? I cannot say and at least one IP has risks, but how much risk are you willing to take when the reward is close to $3,000,000,000? Does it warrant an investment of $50M-$75M? Then there is the stage I pose here, how long until these parties stop iterating and start true retail innovation through presented awareness? We are now in a stage where we can make the views from Blade Runner a reality, yet no one is going there. Why not? Is it the money? Yes, consider H&M, Gap, Zara, Fashion Nova and Sephora, all competitors. Do you think that when H&M starts their Augmented Reality displays that Zara, Fashion Nova and Sephora stay at home printing leaflets? One entices the other and there are over 50,000 malls. A stage where a few hundred retail brands can decide the new wave of audience engagement through Augmented Reality. It was not rocket science and I am not the first player to see this. Players like Omnicom have a decade of preaching the essential power of engagement. And now that the markets dry up, these players better take the dollars for donuts track, before the bobkis settlement comes in. 

A simple view gave me the idea of 8 IP, so what is keeping Google or Amazon from waking up? I wonder what excuse they will bring to any table.

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Presentation and awareness creation

That is the setting I was considering today. It goes beyond my 5G IP, that is pretty much done for. There are more avenues to consider, but perhaps a a later day. I initially thought of adding to this, but when I was looking at the Eaton Centre Mall, my mind wandered in another direction. You see, these places are making themselves obsolete to some degree. I know that we are in the post Pandemic stage, yet when I see the massive lack of people, the stage of such a mall with its rental needs will find itself short of tenants sooner than expected. The Lindt, Apple, Abercrombie and Victoria Secret will remain, but it is the stage of the rest that sets the tone of the mall and no matter how much space H&M gets, this mall in Toronto needs more people, like 2500 more at least. As I see corridor after corridor, the same solution that applies to Monte Carlo and Riyadh also applies to malls like these. They need more the other two might not need more, but the creation of traction is everything. Nearly any mall manager can tell you that. It is presentation that sets the stage for awareness creation and some malls need it a lot faster. So other venues are needed, funny enough, the technology is there, the options are there, but the coin is not dropping with either Google or the Mall manager. You see a place like that needs augmented reality. When you see the queues, the foodcourt lines and the people waiting in a place THAT big, augmented reality will create awareness with the visitor and presents the people with sides of the Mall and it’s shops that are currently not happening. More important, places like TRO and Omnicom taught me the important of engagement and these malls are not engaging, they are not inviting engagement. Having a Tim Horton app that takes and records your data just doesn’t cut it, in this I reckon that augmented reality will, especially in a wide open space like the Eaton Centre Mall. I watch the dozens of people stride their mindless walk, so see or be seen, and it is no longer about being seen, dozens of people all wearing the same blue mask, like one large family. And all that empty pace remains unused. So how log until someone in one of these shops wakes up considering there is more to simple awareness creation? There is more to the presentation of self? Three places that could benefit and dozens of other places equally not waking up. In all this I wonder why Google hasn’t offered those services already, they had two years to get there act together and I reported on this option as early as July 28, 2016 in ‘What we waste away’. More clearer on February 1st 2022 when I wrote ‘The opportunity for 2022’ (at https://lawlordtobe.com/2022/02/01/the-opportunity-for-2022/) well over 90 days ago. As such I feel that Google and places like that are asleep at the wheel. One augmented reality for Lindt and it sets the stage that 500 shops would be seen to and lets not start on how Apple hasn’t seen the light of that. With well over 500 retail locations? I stated it before, someone is asleep at the wheel at these places and there is a reason that I have all this IP (close to a dozen). Those who doubted me just look at what augmented reality offers and wonder why it is not everywhere. I rest my case.

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Two populations, both disregarded

This was on the forethought of my mind. I was aware of one group, but until last night I was unaware of the second one. I never disregarded them, I merely never looked that way, I never considered this group in any way. It was not malice, it was not intent. It was merely the stage I found myself on. Just like some will never listen to some radio stations. Some are unaware, some merely do not care about radio, as such is the second group malicious? Is there intent? No, there is not and there I find myself. My third IP bundle was worth a penny or two, but I never considered that its valuation would surpass $2,000,000,000 optionally approaching way too close to $3,000,000,000. Now this sounds fine in many eyes. Yet the setting is that the first payment for Amazon is a mere $50,000,000 (post taxation). And that is where it stays. You see the second payment gets me 10% of sales and IP value. I set it to that degree so that I et a fair share, yet I never considered that the first and third bundle would go towards the 5B mark. That gets me way more than I ever considered or hoped for. I was merely looking for a (very comfortable) retirement setting, owning that much was not planned and now I find myself in a bit of a quandary.

You see, I believe in the axiom of overestimation, its dangers and optional the delusional side of it (on me), and it made me remember a sales term “Commission-based structures can lead to problems with motivation. While the possibility of extra compensation might excite employees temporarily, it may not motivate them over the long term.” The same can be said for service minded staff, but it is not exactly the same. There we get “Income-based structures can lead to problems with creative motivation over time. While the possibility of a bonus might excite employees temporarily, it may not motivate them over the long term. More important, the promise of a golden calf tends to make service people anxious, distrustful and optionally delusional” that’s where I find myself. The anxious side is there because the parts that mattered the least are now valued well above what I imagined it ever would. Distrustfulness is there, because I do not trust myself. I presently question every number I have, all the calculations add up and I have done them  half a dozen times in the last 24 hours. And lastly the delusional side is that I fail to believe in me. I am good, but to be shown that I am THAT good is folly. It is believing that I can walk on fire, even though I know that the fire would burn me to a crisp. This is not some setting of mind over matter, which is basically the setting that I do not mind, as I do not matter. It also gets me the setting that I cannot believe that Amazon and Google are seemingly on that page yet. A station that seems too crazy to seriously consider. So I go back t the drawing board. Where did I make the calculation error? And every time I do, I get the same results and I see additional supporting sides to it all. 

At times we need to believe in ourselves and we must above all believe that we can fail, at times failure propels us, that I can agree with, but to see that I got ahead by players like Amazon and Google 4 times in a row is just weird, but here you have it, a setting of contemplated failure on one side and the idea that I am due 10% of several billions is a weird station, and I get there by enabling two populations, so how come I am sitting here alone contemplating why others cannot see what I do?

I am at a loss of words and thoughts at present.

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IP that might be useless

Yes, that happens too. We all think we have the idea of a lifetime (and I have had a few), but there are the ideas that are subject to reality, or better stated, they offer an idea to question reality. That does not make the idea worth anything, beside the option to consider new IP in ways that the writer (me) did not consider for a few obvious reasons. 

One such idea I discussed earlier, I had it as an idea (not IP) but the setting to use it to ask questions is actually stronger. You see, the NSO group called a few things into question. One of these questions is the lack of security from most Android and iOS devices. The NSO group created a solution that both are not able to counter and even as they both point fingers, no one is seemingly able to ask the question “Why is this not more secure?” As such I came up with a new kind of mobile, a new approach to communication. It is not actually new, it is decades old. In the old days the police walkie talkie had crystals, and as the system went over these crystals, the conversation went over a few frequencies. Now this is old technology, we get that. But consider the image below

A setting where we have a mobile with three frequencies (not shown), one with 5 and one with 7. The 5 has four options, a-e, e-a, a,c,e,b,d and d,b,e,c,a. That phone would use 5 channels, all 5 transmitting, one real, the rest alternating kinds of noise. And as the phone changes (in call) between the four options the call is close to unbreakable. At this point, only state players would be able to get to the call (with a lot of hassle and loads of conversation loss). The setting becomes a lot more complex if the mobile provider adds its own hassles to the phone. I would delusionally call it ‘True Security’ it has two factors and only if both factors are known one has a chance of hacking the conversation and the 7 channel one has at least 4 more options, as such it is a no-go for most players. And this matters, how much would you pay for secure calls? Me? Not that much, I have nothing that require that level of security, but tech companies, lawyers, accountants, Wall Street, the list goes on and they will pay loads for true security. Big Tech are all about getting more out of a cheap solution (Google, Apple, Samsung) but the times are changing. At present a player like Blackberry could get a decent share in todays market. In a stage where all say it isn’t possible, the innovator will get the last laugh and there is every chance that such solutions will be required. Generic mobile IP is running its last course to some degree. The people they want will demand real change and preferable with hundreds less zero day defects. So is my solution the bang for buck? I doubt it, but there is a setting that is evolving and these people will seek cheap solutions first and when they agains get hacked by students and organised crime someone in a place like Wall Street will shout “Get me a real solution or you are done for!” And at that point big-tech wakes up realising that there setting of cheap and easy profit is over. Will I be proven correct? That depends if the Ukraine issue resolves itself I doubt that changes will be made, but if that escalates, it will be about resources and know how and that is when someone takes my idea and innovates the mobile phone. There is no other way that will play as I presently see it. 

It is just my view on the matter. 

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