Tag Archives: Amazon

February 5, 2022 · 00:07

Is the MetaVerse a Meta or a Verse?

That is not the question, it is a mere thought and we need to ponder it. You see, I do believe that Meta is close to launching a new dimension in social media, in advertisements and through that we will see a new opening in the approach to marketing and advertising. Google is not ready but could be ready in time, the same could be said for Amazon. Microsoft is however not making that setting with their 5% in Bing, it will die and awkward death. Awkward because the people they approached will leave them. Meta will not offer the handle and handshake that Bing (or Chrome) requires and Bing has nowhere to go. Or as someone in the 90’s once said “All dressed up and no one to blow”, I giggle as it applies more to the outdated marketing tactics then it does the ladies on 42nd street (if you catch my drift). 

So when I see ‘Facebook parent company Meta plummets 26 per cent, loses $332 billion in worst one-day company drop’ (source: ABC). There is no opposition, this is what happened. Yet what is noticeable that the drop is due to “well below analysts’ expectations for the current quarter, a disappointment for a company that investors have become accustomed to delivering spectacular growth” There are two sides here. On the one side either the investors have no long term goal and no comprehension on what Meta is ready to achieve, in that regard the analysts are equally in the dark on what is about to happen. So even as Marky Mark of the book of faces can hold onto what he has now as the next wave will increase his fortune by well over 300% (a personal rough speculation), so the term ‘disappointment for a company’ is the setting of a person who has no clue what is about to unfold. Or it is a person with the narrow focus on the now regardless of what tomorrow will bring. The second setting is seen with ““The downgrade in the earnings outlook by Meta and other companies took markets by surprise,” said Kenneth Broux, a strategist at Societe Generale in London” I am not sure whether this is a repetition of the other fellows view or if it is set on parallel yet not equal measurements. I am not an economist. The Amazon idea (at least one of them) could be applied to Meta, yet it would limit my revenue and I am kinda set on getting my $50,000,000 (post taxation) in the first wave. The second wave would bring me more but there is no way in hell a person like Jeff Bezos would shell out that kind of money without clear numbers (no matter how rich he is) and what I am about to do has NEVER been done before. So there is the turmoil for me. There are a few other reasons why pushing Amazon to higher levels are more rewarding for me (there is the option to kick Microsoft in the balls) a thought that is massively rewarding all on its own, yet it could optionally hurt Google and I have nothing against Google. They are about to get hit by TikTok and the impact of HarmonyOS is getting delayed but it is not out of the way yet, so Google has to face that too. Yet Meta is a drive that Google could benefit to if they resolve locality in their products, because that will be a given. It slightly opposes the 4 clusters that Amazon will gain but it will not hurt Google, Amazon on the other hand would strengthen their clusters through Meta and could optionally several smaller clusters too, Microsoft has close to NOTHING there, all lost marketshare. 

So as we look at the second article That gives us ‘Facebook owner Meta sees biggest ever stock market loss’ (source: BBC). There we see “Meta also warned of slowing revenue growth in the face of competition from rival platforms including TikTok and YouTube, while advertisers were also cutting spending” the lack of ‘temporary’ is a little astounding. There is reduced spending by advertisers yet with the labour lack they have they will have to create a pipeline soon enough and that means advertising and spending, interesting how the BBC overlooked that. And yes TikTok is a threat, but more to YouTube than Meta and the deployment of Meta will take care of that. The question is how Meta will deal with the lull in technology that they face. Let’s give you an example.  You are in the MetaVerse. In that life you have the house you could never afford, you watch TV on a screen you could never afford and you watch the things you love. There we see advertisements and Meta cashes in. Yet over time you get billboard digital screens on billboard (perhaps the three in Ebbing Missouri), but all those elements require new technology and Meta could create them and lose a lot of time or they could set a partnership with Google and Amazon and set a might higher bar. Google and Amazon have their terrains and Meta has an advantage in partnerships, opposing those two will drag the issues in too many dimensions (literally) and it opens up a massively large bag of worms. None of those matters are seen and they will come in 2022/2023. When Google and Amazon set out THEIR plan it will need to be one that embraces Meta. Zuckerberg was one clever cookie when he did the change he wants. The covid issue worked FOR him a little but in this setting (loss of revenue) it works against him. The nice part for him is that those who walked away will have to negotiate new contracts in MetaVerse so that will make his gains a lot better than the losses he has now.

No matter where I look I see everyone parroting the loss story and it is true, he lost (for now) and no one has a clue what is about to happen and hows social media will change the face of both marketing and advertising and when those with their clever little API realises that it stops working in MetaVerse we will get some watchdog howling on behalf of the exploiters who suddenly get the notice that their well is now dry. All revenue belong to Zuckerberg again. A setting none of them seem to realise. I am just happy that my 5G IP is still safe and MetaVerse will not hinder it. It might benefit me, but it is too soon to tell, it could if Amazon gets the proper idea on where marketing and deployed advertising goes, but there are a few if’s in that setting I get that and I am pretty sure that the CTO of Amazon (Werner Vogels) is that clever as well. 

So whatever Meta will become, it is not a verse, perhaps according to the journalists who look at the now and rhyme to yesterday. Yet I am certain that they are utterly in the dark about tomorrow and in most dimensions tomorrow never rhymes, perhaps to borrow and sorrow but not to the tile of style that tomorrow brings, because the rhyme depends on what is, not what might be and what might be will be illuminating to say the least, not the hallucinating of a beast. That is what we face, when Meta deploys we will face an entirely new beast, one advertisers and marketing departments never faced before and as they run from training to training the first 6 months and try to comprehend that they suddenly had to learn a new beast for months, those who were ready will have the entire field for the better part of 6 months at the very least, it will change the game for years and as I see it Google and Amazon have the options, Microsoft falls away like it always does, shouting Azure whilst the never learned the blues.

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February 3, 2022 · 15:37

You are cordially rejected

Yes, we can be cordially invited and it happens on many occasions, although the cordial part tends to be for weddings and official events like that. So what happens when you are cordially invited to shove off? You see, the Reuters article (at https://www.reuters.com/technology/facebook-owner-meta-forecasts-q1-revenue-below-estimates-2022-02-02/) gives us ‘Meta shares sink 20% as Facebook loses daily users for the first time’, yet this is a mere dip even as the numbers are rising (increased loss) the people at Facebook (aka Meta) are not worried, because they figured out what I saw coming close to half a decade ago and I wrote about it a few days ago. Marketing will change it will evolve as anything will. So the liber facierum people are not worried they are about to change hears in a race where 80% is nowhere near ready and they will be too late, it will be a race that ends up having 4 players Meta, Amazon, Google and TikTok these 4 players are about to own 90% of all advertisements and in the new world Meta will gain a chunk of the other three to some degree. So the 20% loss is a joke compared to the billions they will make from 2023 onwards when Meta deploys, the people who want to be part of that race will be a year late and they will content with the crumbs. So the fun of reading “Dave Wehner, told analysts on a conference call that the impact of Apple’s privacy changes could be “in the order of $10 billion” for 2022” is a little entertaining, it seems like a fun fear setting but the gain that comes the year after will have Apple on the ropes, their losses will be not something they can contemplate at present and they will try to get back into the race in a Apple minded field, but the Apple minded field will change because its environment will change a lot more beyond what Meta is, it will need to adjust its foundations and that is something Apple was never good at. When Meta goes live, it will take up to a year to gain the momentum and they will end with a massive chunk of all advertisement. There is a decent chance they will close to equal what Google was making, so Google will take a hard hit, but their foundation is strong so in Meta they could regain some of their losses. Amazon and TikTok have their own environments, they will loose but keep what they already had in their atmosphere. Microsoft with Bing who only had about 5% will lose close to 50% of that and keep whatever their surf tablet has and it was close to clear for 3-5 years, the changes were in the works and I predicted it and my IP solutions anticipated it in a new direction, but there is no denying the setting Meta will be a much larger player so the 20% loss they have now is one they will get back well over twice over and that is basically the mere foundation. All the other players who are trying to skim off some of the cream that Facebook and Google had, they will be lost. They cannot compete or adjust, they will go to some watchdog and cry like the little chihuahua’s they always were, iterators who do not understand innovation. They will cry unfair and waste the time of as many people as possible whilst they will try to find reason after reason and never looking at their own failings. 

And for me? I just howl and laugh on the sidelines, what I predicted 3-5 years ago, as far as I can tell. The first mention of Neom was in ‘Liberalism overboard’ (at https://lawlordtobe.com/2018/08/23/liberalism-overboard/) which I wrote on August 23rd 2018, that was the moment I realised a new marketing system was required, so almost 4 years ago. I finished the concept less than a month later. And that was long before Meta was announced, Meta did not create what I had, but it showed that the alterations were a lot more powerful than I initially contemplated and when that gets added to either the Google or the Amazon system that change will not be a simple alteration, it created the setting for a new powerhouse, no less powerful than Meta and I did it by giving essential choices back to the people, that was the change no one looked at and it was merely the first wave. When it alters and adds to Meta it becomes something more, but that becomes too much speculation because what we are shown is the end result and the Meta system has a lot more and that is still (in the end) an unknown factor but the system I created will allow for adjustments because the power is back with the individual and where ever they want to go the system will adjust (to some degree), yet in one setting meta will force both Amazon and Google to implement a much larger change to locations and localities. That much is a given certainty and there those who want to hijack keywords will be limited to non-location keywords. Meta will force it and if Amazon and Google do not comply they end up losing market share. 

As such, the future is bright, the noise of 20% here, or there does not matter 2023 (optionally 2024) will set in motion a tidal wave of changes and outside of the largest companies none of them can adjust, it is not feasible or achievable. No matter how quick the Google or Amazon systems adjust. Meta is about to get the home field advantage and the visiting team will not be at the 50 line, they will start on the 30 line as the football reference go, the home field advantage will be that big.

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February 1, 2022 · 00:12

Vein tapping

Yes, I do that at times. It is not a junkie term, it is a data term and it comes from mining. Tapping the vein is to see if anything is up yet. With my 5G IP in place there is still a setting that I can tap and like many other people I would like to tap that vein, especially as retirement is approaching. So as I was watching and seeking certain top line sources I stumbled upon “wireless internet will be faster and more abundant, even in rural locations. This means that digital ads could appear in more areas, providing a seamless and consistent branded experience for your customers. The visuals and media in each ad could also be improved, advancing due to high network speeds”, it is the mot iterative version of delusional. It is not a lie all what you see is true, but it is for the people who look towards yesterday. Those who look to tomorrow will see a massive shift in the approach towards marketing, as I personally see it, the mass approach is close to over, it will last, but those who look towards tomorrow see that marketing will b a very different beast, it aligns to the one, it aligns to retail and to the shopper. In the 90’s SPSS brought a program called AnswerTree. It was a good and direct idea to marketing. You see, if we are to approach 4% of the people we need to market to over 15%, that was the old way and the people at SPSS already saw that to market to more, you either spend a linear amount more, or you market more efficient. The second one was ALWAYS better, the researcher pruned their marketing tree and a smaller bonsai version of marketable people remained. This has served a lot for close to 20 years, but that time is gone now. You see, you can use that approach and seek the largest clusters, yet over all smaller clusters are lost and why? Tomorrow will be about location and that is a different kettle of fish, at least two of my IP address that and the stage is rapidly getting larger, and the largest station hit me with some surprise. It seems that Google is not on that page yet, or if they are they are playing that card very very close to the chest. 

It is my believe that they are not completely on that page and for me that is a great feeling. It should be for Amazon too, they have a few lines out and I doubt Microsoft has a clue. You see Amazon marketing and advertising is set to Amazon and that is a fine run, yet I believe that they can reach more, as can Google. If they change the dimension of WHERE they are, they could approach the location of where everyone WANTS to be and that is all about tomorrow. Google and Amazon have the inside track and that is illuminating for a few reasons. You see, for 20 years it was all Google and now another is getting close on the next setting, neither are there yet but they could be. For me (and my IP) it is good news, because when they launch, I could release my IP and suddenly see 6-8 clusters there and it matters because it makes my IP a lot more valuable. 

Amazon will give you “Ad solutions to help you reach and engage millions of Amazon customers at every stage of their journey” and that sounds nice in the industry of today, but that is about to change and that system will not accomodate, not in time at least. Google has its system and has a few more options, but not the one they both need and that makes me happy (actually very very happy). So as I see the designs and failings (like Bing) I see a set of players all going in a similar direction, whilst they are all looking in the wrong direction. You see, the definition given earlier is good, but we should realise “wireless internet will be faster and more abundant, even in rural locations, offering a much larger pool to scammer and spammers”, and until the funnel is inverted that problems remains, and will remain to a limited degree after that and the stage is set to shopkeepers, that change will the stage completely and I am already ready with that IP. So when Neom in Saudi Arabia launches, certain players will suddenly realise what they missed and that is when my solution starts gaining traction and value fast, just as I hoped. The question is will it be in 2023 or will I have to wait until 2024 to make it all public domain. Such exciting times coming my way. Yummy!

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January 30, 2022 · 17:56

The Ronald McDonald factor

This is a hard article to write. It is not about my IP, it is not about gaming, it is in part about me and you show me a person who will honestly look into a mirror and describe what they see with happiness, and I will introduce you to a likely liar.

To start, I have for the longest time been a Republican, I believe in the Republican values, I believe that Make America Great Again is a nationalist right for Americans. National values are important, national values are a nations right and it tends to drive national interests. Take any nation. Denmark, Germany, Netherlands, United Kingdom, Australia, Japan, Canada, USA, France they all have nationalists, people devoted to THEIR nation. It is not a shame, it is not negative, it merely is, so when I saw the hats with MAGA, I merely shrugged, it was bound to happen. What was not bound to happen is that a clown like Donald Trump would set the stage to ridiculous values, fake values and hidden personal needs. So when you today ABC ‘MAGA’s ‘Bonnie and Clyde’ have turned on Donald Trump and are now spilling his secrets’, Another media with ‘Donald Trump says he would pardon Jan 6 rioters if he runs and wins’, as well as the most despicable one ‘Donald Trump should not lead the country again, says the Republican leader of the National Governors Association’

So, why despicable?
You see, when we see the headlines, the inactions against Trump and his machine and more over, what I personally see as Republican rats, coming out of the woodwork, I see a party that is shaken to it foundations, destroyed by the Trump quake and they are all seeking shelter anyway they can. Not one of them gave light and support to Liz Cheney who was right all along. In her corner is Mitt Romney and that is pretty much it. How can I remain in support of a party that disgraces itself, that destroys its own values. With at present seemingly only Liz Cheney and Mitt Romney as honourable Republicans. The least said about Mitch McConnell the better, he stayed on the Trump side for too long, now that he is showing to stop (to some degree) Trump for office (again) he is showing himself to be disingenuous at the least and a turncoat in the nominal setting, and since that turncoat Benedict, who would have thought that to be a good idea. Which takes me to the article ‘Donald Trump should not lead the country again, says the Republican leader of the National Governors Association’ (at https://www.businessinsider.com.au/donald-trump-shouldnt-run-in-2024-national-governors-asa-hutchinson-2022-1) which aired hours ago and whilst Arkansas Gov. Asa Hutchinson gives us all kinds of settings that is pretty much highlighted with “And, you know, the Republican Party has many different voices,” Hutchinson said. “And it’s important in this time to have those voices and they should be concentrating on this election cycle” this political entity was very clear in not giving the people that Liz Cheney and Mitt Romney were correct from the start and that lack of recognition needs to be seen as a setting with a sinking ship and one rat thinking he has a chance to get to the big piece of cheese, all whilst his chances were better with a smaller chunk when he acknowledged that Romney and Cheney should get the largest chunk of cheese. Even now, I see all signs that Fox is using Cheney and Romney in the smallest setting, all whilst these two deserve the limelight. It seems that Fox has a side which hopes that Trump pulls of a trick, and these people are now relying on tricks, they are willing to depend on tricks to set the democratic agenda of the United States. So what does that tell you? How can anyone have faith in the Republican setting when its party has close to two honourable players? If I were a betting man, I would hope that the Republican ticket would be Cheney-Romney, with that ticket the Republican Party could clean out its isles with wannabe’s and incompetent politicians and put them to the sewage they are entitled. And this is a Republican minded person speaking.

The indirect factors

As I stated there is no direct need for my IP, yet indirectly it matters to me how the US does its business, because no matter how it plays out, the larger tech players will soon have no option but to register all new IP in the Commonwealth and/or EU. As I feel the setting change, the political players are enabling a massive brain drain, the January 6th events not properly dealt with are a first, but the larger setting is the political upheaval that tech and engineering firms face and in that uncertainty all their new IP will be a decent lot safer in Commonwealth/EU settings. When that happens the US stands to lose a power value no less than 10% and optionally up to 31%, it is a wide field but in one setting the IP value of pharmaceuticals in Ireland went from €37.5B in 2018 to €105B in 2019. I was unable to see the growth in 2020, but that value has gone up and it will go up again in 2021. So consider that ONE industry has cause a brain drain towards Ireland (EU) of well over 300% over three years, I will let you ponder who lost out on those coins. There is no clear shift in the papers, but I feel certain that the US lost a lot and the tech firms are starting to do the same thing. So when I stated (well over 6 months ago) that I preferred to see my IP in Commonwealth hands, I did know what I was talking about and happy for me both Google and Amazon have global filings, so I am still up for that race and with two new IP’s coming (I will write about them soon to some degree) I feel certain that my time is still optionally to come (wishful thinking).

Yet if any political players are crying like little chihuahuas show them that they had this coming. They accepted Ronald McDonald as a president, the people will seek their fun in places where politics are not set to a clown but to a serious person and that is the view of a simple Republican, not a democrat and not an independent.

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January 27, 2022 · 22:39

When you see the other fellow

That is the setting isn’t it? We do things, we create things and we create concepts and we all think that we are in control of the right one, we all do that. I am no different, yet when I saw the BBC news, I decided to reconsider my point of view. For me it all started in 2020, I set the setting to an article called ‘The stage moves on’ (at https://lawlordtobe.com/2021/02/23/the-stage-moves-on/) I wrote it on February 23rd 2021. And when the BBC gave us ‘Netflix: First Arabic movie sparks morality row’ (at https://www.bbc.co.uk/news/world-middle-east-60091590) I saw the article somewhere this afternoon, and my mind went on a trip. The concept was initially for Amazon (as I have other elements they might want) yet the article gave me “well-known TV journalist Mustafa Bakry said he had complained to the speaker of the Egyptian parliament about the filmmakers. Mr Bakry urged the country’s authorities to halt co-operation with Netflix “since this is not its first movie that targets the values and traditions of the Egyptian and Arab societies”” I see the offence it might give and I do not think that my concept does that, and other than the alleged assassination of Dutch PVV politician Geert Wilders no one got killed, and as far as I can tell, that man is not really accepted in the Netherlands either. With the housing shortage in the Netherlands, one person less, who will notice?

Anyway, the idea that my (aka western) values would collide with Middle Eastern morality and optional Middle Eastern laws did concern me. The idea was a movie that fought and opposed islamophobia was the setup and it had a nice twist at the end (as any decent movie does), I needed the setting so that people might realise that the stage in the middle east was a lot bigger than we think it is, it is not merely about morality and the dangers, it is also about some people want certain other people to hold the bag, if anything Yemen made that clear, and this idea to create something that made it clear to all was my goal in this. The idea that I create something that could be in part filmed and created in Saudi Arabia was also appealing. The rest would be filmed in the Netherlands. There was the small consideration that creating anything that appeals to a large group of 100 million Egyptians, 35 million Saudi’s and 85 millions Turks could be a success story. The idea that a decent chunk of 220,000,000 people might like my concept is off course a really nice idea, I would take any group up to 50%, only the delusional person aims for 100% covering. There would be no chance of that and that is me not considering the 275 million Indonesians, with over 85% Muslim, the numbers would become interesting to say the least. 

So there I was with an idea, but it is merely one of several that could appeal to Amazon, and any chunk of half a billion people could optionally translate to a nice pay day and that is merely one of the IP’s I had up for negotiating. Yet still doubt is still a part of me. Like anyone, I relish the chance to go into early retirement and take up skiing 4 months a year, just to keep busy, yet not at the cost of inciting protest that I would be attacking another persons morality, my goal was completely the opposite. So for me the BBC article was a wake up call and a loud one. Still the ideas go through my head designing more and more IP. Should I stop? I personally do not think so, but like any other person I have flaws, I have weaknesses and I do relish the chance for success, wouldn’t you?

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January 25, 2022 · 23:36

Not just America

This train of thought started when the BBC gave us ‘Inflation surge sends UK interest payments higher’ (at https://www.bbc.co.uk/news/business-60117150). In the past, to be a little more specific with ‘Utter insanity’ (at https://lawlordtobe.com/2021/10/04/utter-insanity/) on October 4th 2021, with ‘How stupid are we?’ (at https://lawlordtobe.com/2021/09/17/how-stupid-are-we/) on September 17th 2021 and even before that going back to 2015 and 2016 I made it clear that debts have interest. The US (now at 28 trillion), Japan (well over 14 trillion) and the EU with several at €5,000,000,000,000 as well as the UK with well over £2,000,000,000,000 now sees (via the BBC) the quote “The Office for National Statistics (ONS) said interest on government debt hit £8.1bn last month – up from £2.7bn a year earlier.” Is anyone even surprised? It was always going to be worse, but I admit that was before Covid took centre stage, as these elements unfolded, debts all over the planet is soaring and the interest is due. And if you think the UK is in a bad setting, consider that France and Germany have a similar setting, but with a larger debt. Germany has options, yet I am not sure how many France has and as I am taking notice of it the article more thoughts come to mind. You see, I wrote with some degree of speculation “The US laughed and sniggered when Wall Street offered vulture solutions to Argentina in 1998, now the vultures are ready and set to rip the US carcass apart. Is it a fair view? That is not in question, yet the stage is now that it is becoming a likely view the only people treated fair are the hard workers who just tried to get by.” And this view is not taking into consideration what the US will do to regard their registered patents and IP to be part of the debt leverage. It made me consider where to put my IP. In all this Canada was the safest bet, more important, Amazon could set the market upheave with securing up to $15 billion in IP, IP that is still unsecured. And as I notice a few articles in the BBC, there is ever chance that one of the IP settings could well over double. Another IP (a concept IP setting) could well exceed that if the IP for the printable displays takes hold. You see, power needs are exceeding massively what is available and the idea that we could optionally reduce power requirements to one device by well over 60%, the idea of doing that to up to 100,000,000 devices will count, the optional military setting (as their is a notion that this solution is speculatively EMP proof, would exceed the expectations by a lot more, by more than even I could imagine. But I will accept that DARPA is a much better source then I ever would be. 

So as debts and power needs rise to way above the acceptable norm, there could be a partial union between Elon Musk and Jeff Bezos (or whomever runs Amazon). And in this Reuters news from December 18th telling us ‘U.S. to face increasing power reliability issues over next 10 years’ merely fuels my IP value. There is optionally a larger stage that has everything to do with people moving from California to Texas and I wrote about it in the past. It doesn’t just set the environment with not enough power, it also sets the available power in the wrong place, giving places like Texas a few more headaches. In this the solution that Elon Musk has will be essential and needed almost immediately. 

But this is not about him, it is about Amazon and Amazon has as per today an optional solution for issues in the UK, issues in a few places in the EU and that is all before someone realises that Neom (Saudi Arabia) requires a very different approach to marketing and retail visibility. I based part of my IP on that shift in 2019 and now that it is closing in, someone will realise that whatever is set there could influence and strengthen it position in Egypt and Israel as well. This relates to the previous part because the US has done almost nothing in that regard other than alienate Saudi Arabia, the EU is in a similar position as they cater too much towards Iran and Saudi Arabia can together with Huawei set the 5G base to include Egypt which brings close to 100,000,000 subscriptions and they all want to do marketing. And in all this I have been right again and again and now that the UK is realising that an interest increase from “£8.1bn last month – up from £2.7bn a year earlier”, the need for commerce is overtaking all other considerations and Amazon has the inside track on several options. At that point do you think the US will be about fair play? They will take what they can and they will leverage IP as required to not fall over, because if the UK is facing this, then so are Japan and the US to some degree and none of them has the stamina to wage a long fight with debts drowning them, especially when the interest is too much too handle. In all this Elon Musk and Jeff Bezos have the option to be saviours (at a price), especially when the short sighted governments should have seen this coming a mile away. Why? I saw this point as early as 2015, thus I was aware of the danger 7 years before the BBC informs its audience and this is not merely ‘speculation’, this was always going to happen, only through covid there is a chance that the UK will beat the US and Japan to that point of drowning. And when that happens it will the the one marker where all retirement funds will dry up faster than oasis in the Sahara. Feel free to doubt me, but I leave it up to you to await the bad news from your retirement funds. Some studies were made that in the US 40% will run out of retirement funds due to all kinds of risks and governments running out of cash is a big one, that is why (for them) patents and IP are so important, they are the leverage some companies prefer not to give them. They might prefer to call it ‘Leveraging Federal Resources’ but in the end that is where it is heading and it will not merely be the US, it will be a lot more places who play that game, so in the end, those who own their IP are in an exulted place of negotiating. Hence the benefit that Amazon and Musk will end up having and should either be a larger part of Neom, their value will merely go up, because it is not (merely) about  Neom, it is the strategic place it has for Saudi Arabia, Egypt and Israel. From there a whole range of options open up and the first one there gets to serve all the others. 

It is not about the US, it is not merely the US. You need to see that before it is too late to act, it might still be too late to act, but there is an option to reap some rewards in that mess and that is all up to you, I placed my IP in a strategic place, outside of government reach. It was a good as I would be able to steer it, now it is up to others and I might still miss out, but I gave it one hell of a try. 

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January 25, 2022 · 17:56

daemonis more

Yes, from one we go to the other and it is time to look towards the setting of protection. Armour if you want. You see the games all have their take on it, and so do I. We have cloth, leather and…..

Yes, you are roaring to name dozens of armour, all from other games, Blizzard and Bethesda did their work, yet I believe we need to go back to the basics. You can have 60-200 forms of armour, but what does it serve? The basics are what some call undergarments, the armour and the cloak. Yet be not deceived, the undergarments can be fur, cloth, thin leather or chainmail. Each their protection, each their weakness. Try walking through the winter scape of Scandinavia or Canada and try doing that wearing chainmail UNDER your vest, you soon will learn that col travels and Chainmail holds onto the freezing cold like nothing you have ever experienced. Yet chainmail has properties that we need. So we could go chainmail coated fur. You see, each benefit will have a drawback and it becomes a much larger puzzle when you imbue the armour with magical properties. I do not believe that there are only upsides. Like magnets, what pulls on one side, pushes on another. Any natural product is like a small balance, upside and downside go hand in hand, but overall the larger benefit is found. The cloak might have stealth magic, yet the iron armour imbued with strength or poison magic will negatively impact stealth. It is not completely set in stone yet, but I believe that a lot more can be done on balance instead of merely adding percentages here or there. 

And as armour is stronger, it tends to be less stealthy, still stealth will have a side that benefits all, it will have options making it worth having and so begins a new water table of balance. 

As I personally see it, we get a lot more puzzles and joy by having the three elements of armour in the personal screen and work our way from there. Three elements in stead of a combination of 8. Three elements and each having its options instead of X*Y*Z armour settings you have to program ahead of release. There is of course more to be done, but I just handed three separate sides (including the previous two articles) to get you going and become a new and competing Blizzard. Let’s not forget that there are several systems where Microsoft is not welcome, so you have options in the long run and this was handed to you without charge so you can design your version of a slicer and dicer on Sony and Amazon systems at no charge. When was the last time you had an offer like that? You still have to do your dues and your perseverance in making the game, but you have a head start now. I will try to add a few more sides to this all giving you more to work with and let us remember that we want a better set of options for gamers in total. You see Microsoft is about removing choice, they have the largest companies and you get to play those games as long as it is on a Microsoft system. An inferior system that betrayed its gamers (as I personally see it) more than once. Do  you really want to be part of that, or do you want to be the new wave of game designers in a setting where the gamer gets to choose and they choose you? Now they will choose Microsoft because there is no other system that has it, how is that freedom for gamers? 

And freedom is where it is at, so I design the IP for you all so you can oppose a Microsoft dictatorship for gamers. It is merely my way of fighting that technology usurper. At least that is how I personally see it.

So feel free to agree or disagree, yet those who disagree when choices fall away, you better realise that you were part of that limitation of choice.

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January 24, 2022 · 21:55

Gaining an advantage

So, In continuation of yesterday I was contemplating how we can offer an in game advantage. And as I was considering this my mind took a step backwards, towards the golden oldies Bela Lugosi, Christopher Lee, Lawrence Ellison (lol), and an idea came to mind. What if some of the attainments of the game was a wink to these golden oldies? For example, when hunting the undead we have the option to find a comic, a book and a dvd? In that case we get

Dracula Comic, Dracula (Bram Stoker), Dracula (Bela Lugosi)
The Walking dead, World War Z (Max Brooks), White Zombie (Bela Lugosi)
Ghoul Tails, Ghoul (Brian Keene), The Ghoul (Bela Lugosi)

In this, if you find the three DVD’s, you get a 10% against ALL undead demons, more important, you get another 10% if you find all 9 elements. 

There is more that can be done, for example set a database of 250 elements, so you cannot get them all in one play-through and there some random element, but if you start. New game any of the elements (comic, book, DVD) that has not been used will be used first. I thought it was a nice gesture, we take ourselves too serious and let’s face it a lot of games go back to books or movies, so it makes sene to bow to these greats in the form of a wink. History has its place and should not be forgotten.

There is a part where I am in doubt on the IP, but if possible, if all elements are found in a category, the music will change towards a Lugosi version of undead encounters. You see, the problem is that music tends to become tedious, so adding spice to it, optionally taking a page out of the Fur Fighters approach so that each character has its own instruments towards the same tune will also spice things up. You see this is no longer the world of Forbidden Forest (CBM-64), so adding effort in keeping the masses well entertained is essential for any game. Too many people seem to forget that. 

There is even the idea that if you find all the characters in a category (not an option within one play-through) So when we get all the vampires Bela Lugosi, Christopher Lee, Klaus Kinski and Frank Langela, we get to play a New++ game, it is like a NEW+ game, but the opposition is a lot stronger, more important it is not just the undead, the zombies, or ghouls. There are Witches, Warlocks, Priests and a whole range of demonic classes and that is before you get to the Ifrit and Jinn. All challenges to be met, all ways to deliver to an embossed game that satisfy a lot longer than some other games do. Diablo met that challenge brilliantly and to find a unique alternative is quite the challenge, but it is clear that Microsoft is playing a game, a game with gamers for its greedy needs and as such the playing field on Sony, Amazon Luna and Google Stadia is now wide open and they are all ready to take market share away from Microsoft. Are you ready to make that market share yours?

Good luck!

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January 23, 2022 · 18:07

As I slice and dice

Yes, if you are a Microsoft lover and you thought the previous article named ‘In the beginning’ (at https://lawlordtobe.com/2022/01/21/in-the-beginning/) was all there is you are in bad luck. I needed time to get the next part in chime. You see, the antagonists are important, but so it the way we deal with them. Weapons matter (in all kinds of occasions) as such I wanted a new setting, not some Diablo copy and it helps setting up the gaming IP, the more unique an IP is, the easier it is to get a nice exclusive IP for Amazon and Sony. 

So in this setting I wanted a whole new direction. A direction that we seemingly forgot about. In the first setting we start with a dagger. The dagger can be imbued (needs to be) to be a more efficient weapon against a major demon class, and as we upgrade it from level one all the way to level 4, the weapon will get a whole lot more powerful. Yet there are also gradients here. I wanted to set the first level to 5 demons, so 5 demons will have to shed something, or we cut it out of them and in level 2 we need more, there is an idea to get 5-25-30-55. I also wanted to reward tenacity, so if you go in one stretch, the cost would be a little higher, but you can go from 5 in level one to 35 to level 4 and skip levels 2 and 3. It is but a simple thought and it ups the gameplay too. 

You make money by selling items and I wanted to avoid to a larger degree chests (not completely), so the kills will give you items that you can sell and in that premise the alchemists will be more important. So this is the first demon class. What about the second demon class?

In this I thought that upgrading a level 4 dagger to a level 0 Dirk might be an idea. 

As such we get the balance of Dagger – Dirk – Short-sword, and after that we need a second weapon. 

I am still considering versions of a morning star, a roman Pilum and a few other weapons, yet in the end, you will have 2-3 weapons, so there are two parts, you need two weapons and you need to think strategically, which Diablo took from the equation (it never really had any clear strategy). As such we have a new environment, we have different enemies and we have the need for different skills. I personally believed that support skills were where it was at. Healing, tracking and vision skills are the path to nice powers that aid in the challenge to finish the game. More important, as each level (area) is better cleared, the towns will open up more stores and more options. 

There is a secondary need to set the stage in a few more ways, in one part as I hate linearity, in the second part if we have more challenges the game would end up getting a much wider acceptance. I want to create a game that honours Diablo, not copy it. Diablo was a game I loved forever ever since the first one came out in 1997, there was Diablo 2 and Diablo 3 broke the mould, so I want to honour it, not copy it. We honour what we love, and I am merely making sure that Microsoft learns the hard way what a total of 68,000,000,000 can cost them. Especially when independent designers use my ideas for free mind you, and only when it is for Sony and Amazon Luna releases. Even if little old me can make sure that Microsoft realise that there is a larger station outside Microsoft, it would have been worth it. Like I stated in the previous article, Microsoft can only win if there is a dartboard and I fail to hit 180 points 470 times, only then would they optionally win, and I have a few more ideas coming. So take notice of this new approach to weapons and I will also give an alternative consideration to armour. In the first there is the idea that leather and pelts make for much stronger protection, in the second I would want to set the stage that imbued metal in the armour would hurt them, but that comes at a price as it would only protect against one major class and two minor classes attached to the major class (see previous article), you see we cannot make it too easy and as you might want to get all protective at the first class, the larger station is that you can never protect against all (a military certainty discussed by Julius Caesar at length). And we must respect the classics, should we not?

So here is the idea of weapons and a little about armour. I will try to come back soon and give you the larger setting of the environment and how levels are set, you can figure out how to program it, I will not do all your work, but the ideas might help set the station, so good Luck and may the one using this find and gain great fortune (and piss of Microsoft in the process).

Enjoy the day!

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January 21, 2022 · 22:40

In the beginning

It is not a new line, it has been used so many times, but it is a decent start to any story. As I was contemplating yesterday’s story and yesterday’s actions, my mind wandered al over the field. You see creating a hero is easy, you look in the mirror and you have a (delusional) hero. You see, it is the antagonists that shape the story. Would Hercules be anyone if his deed was stopping bullies in a bar? Would the bowie knife existed if it was tasted on vagrants? Nope, we need antagonists!

So I wanted to create something new, yet there are only so many antagonists you can create, gaming has existed for decades, people have used nearly all the antagonists that myth, folklore and history allows for. So we need a new setting of a story. And then it hit me, what if (a setting I personally believe in) the enemy is all around us, we start in a place with one enemy, but from there, then what? That is the only weakness that Diablo has, the story is set to some degree and then we see that our powers are created because we know what comes. So what happens when we take that away?

So consider the pentagram above (a coincidence, honestly), We see the 5 points (A-E) when you start a new game, Demon class A is the first one you meet, you will gain powers from killing that demon, but there is no way telling what class it is, it might be vampire, it might be a ghoul, Incubi, Ifrit, there are too many to name, but that makes the setting fun. As you kill more of that kind your power in point A rises, so at some point you will encounter a new demon. Killing the first one is a challenge, but like Demon A you gain the ability to kill it easier. Now the hard part, the small points are not assigned, If demon A is coded blue, and the second demon is Red, then whoever you meet is assigned purple will be easier to kill, but you will have a max of 50% advantage (can’t make it too easy) and every game the wheel changes, every game will be a new challenge, you can (to some degree) consider the main points, but the minor points cannot be determined until you face them. A setting that (as far as I know) Blizzard never considered and now I have come up with a new challenge. And every game will have up to 8 main types, so against 3 of them you will have to fight for your life. to a smaller degree with minor classes too. And with up to 25 main classes and 30 minor classes, there will be new and unique playthroughs for some tyme to come (spicy enough for you).

This is merely the antagonists. There is more, towns will need to be created and they all have a smith (weapons) an attacked armour maker, and inn (food and drink). And as we see these elements evolve we get a better handle on who and what to kill. A setting that has been done before but not to this degree. So Microsoft spend billions on goods, and I countered the first move (free for Sony and Amazon developers). So consider how angry gamers will become and create your own fortune, let’s show Microsoft not to mess with gamers through their sanctimonious BS. So there is a lot more to do, but consider that we have a larger population dedicated to keep the quality of gaming high.

Enjoy the weekend!

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