Yup, that is it and it is not a conundrum. This setting applies to both Amazon Prime and Netflix (other layers too). You see, their valuation is set to a larger stage of WHAT and HOW MUCH they can bring. And in a stage where we are on the brink of active militant debates, having an alternative is never a bad idea. You see, for some unknown reason I have been thinking of the Dutch movie ‘De Prooi’ (1985).
I remember how stunningly beautiful the leading lady played by Maayke Bouten was. But there is more (there always is), the story was quite good, it was done as it always was in those days. Like a race to the destination with several scenes in the middle. Yet the foundation of a decently good movie was there and it could be remade, the story needs a little adaptation, and if it is set to a different location (San Francisco, Vancouver, Fort Lauderdale, New Orleans) a little extra work might need to be done. A script ready for collecting (whomever has the rights) and it is not a small setting. There are hundreds of scripts out there where the rights are no longer active, where the rights to a movie are nickels and dimes away from ownership (instead of tens of thousands or more). A setting that all streamers need at present and they are all over Europe, all over the commonwealth too. We forgot about the younger watchers, did we not? So what happened to the dozens of movies that were part of the Enid Blyton collection, the hardy boys, and there was a female version too. Sweden has its treasures (beyond Pippi Longstocking that is) and so forth. Even the Netherlands has its share of treasures. All forgotten, all in some drawer catching dust, all whilst everyone is chasing the next mediocre version that comes from one of these great stories.
As such I wonder how long these stream chasers keep on chasing a reinvented wheel, whilst there is a place where you can find a good collection of second hand wheels at 10% of the price. You will spend op to 5% rewriting it, but is one in 5 is a decent success, you will have an interesting track record as well as a decently fast growing library of works. If we look back to the 70’s, 80’s, and 90’s we see movies all with a gimmick, but as long as the story is good, it can be rewritten with the gimmick of today and tomorrow. So where are these writers? What will Netflix (Amazon Prime too) do when the budgets are trimmed down? I did not forget about Apple and Disney, but it seems that they have a different approach to where they want to go, or how they want to get somewhere. I might be wrong, but that is how they feel to me. It is up to them and it is up to Netflix and Amazon, they might to get ahead of the curve before the are chasing it in some uphill battle against that very same curve, because that is what falling behind the curve tend to be. A never ending uphill battle.
And I reckon that this is a race where the number two has no reward, they merely chased the other one too late. Who will it be? I have no idea, I am not buddies with either on that level, I need not be (not entirely true), I have my own stories to write and for now I reckon that I might have a new chapter coming up in the mini series ‘Residuam vitam’, I think it had a different name earlier. For some reason the others have titles set in stone, this one does not. I cannot figure that part out, even as the story was pretty much set, but now there is a new stage, but I need to write it differently, because the party involved are not like us and that changes the stage. I should say that Meng Po alerted me to that part, but I cannot, because every time she serves me soup I forget what I was doing, but the soup is so delicious.
Yes, that is the station I found myself in this morning. It was not completely new to me, I did write about it in the past (too tired to find the exact article as I have written in excess of 2250 articles at present), but the stage is a little different now. Consider war (see the TV for specifics), we know it and it is now closer to many homes than it was months ago. But we nearly always played an EA or Ubisoft version with respawning NPC soldiers. What if the setting is staged finite and no spawning all over the place? What if the stage is London, Munich, Amsterdam or Paris? A stage where you get inserted into a random location and your war-zone is a 10 block radius from there. Google Maps has nearly every detail, so do other mapping solutions. And you could be defending, escorting local civilians and giving aid. You get no choice until you get to a certain rank. How long would YOU last? It is time to teach the gaming soldiers a little realism. And when you face that you think different on Call of Duty Beachhead with high realism. That is nothing! I think some people are catching on what it is like, somehow they take more notice on events in the Ukraine than they ever did in Yemen or Syria. I like games that have NEVER be done before. A lot of my IP is set to stages never done before and that is where we optionally see a side of gaming that is totally new and innovative. Others were there before you with other games (several examples in this year alone) and I believe that this is the way to go, whether it is a console or streaming system, innovation beats iteration EVERY. Time.
And as these systems are more powerful, we get a setting where we can launch a game like that (or kart) in our own streets, redefining gaming realism acceptance on a few levels. I remember seeing Red Dawn, the Chris Hemsworth edition (I saw both editions) and when we see one of the kids state “We are living Call of duty and it sucks”, I heard someone giggle behind me stating that this would be cool. Yes, the response of a wannabe soldier. I however was in the Middle East, I saw what Hamas did, I saw the bodies. That wakes you up real fast and perhaps a game is not the worst setting to educate people. It has been done before and perhaps it is time to unite these elements. I don’t know, is it wisdom or folly to go that way? I honestly do not. On one side I am merely creating new IP, but I want something deeper in gaming IP, and amazing story (Horizons Forbidden West) is one way to go, when it goes to stories the game Portal (by Rob Swigart) is another direction and that can be equally fulfilling. Still there is a call, not one of duty, but one of fulfilment. We all have it, we want to plant our flag, set our footprint and leave some kind of legacy. When you are a dedicated gamer, we all want to be a Sid Meier, a Peter Molyneux or a Richard Garriott. Not everyone are driven to release mutant camels and that is fair, but where we will be going (streaming systems) and what is possible is almost at the touch and I personally think it is important to push Microsoft out of this market before there way remains the only gaming-less option. The problem is that it would have been easier if Google had taken up some form of game creation department and with the fact that gaming revenue is predicted to be $138,000,000,000 by 2023 is something that seems overwhelmingly attractive, but that is me and for now my idea to sell 50,000,000+ systems remain under lock and key (on a cloud location far far from home). But it is merely one direction and there are plenty of other directions, the revenue speculation opens those doors and even as a large chunk is set to microtransactions, the people are seemingly fed up with the EA and Ubisoft stage of microtransactions. I also gave a few other options (go look for them) and they are largely set to streaming systems. So is there an upside to THIS IP I now mentioned? No, it is merely another road one could wander, and it is here because I cannot wander them all and I am handing my ideas for free use to Amazon and Sony developers. It is a choice I made as Google decided not to create games. The old stage is seemingly fading, or at least I think it is fading, and what is around the corner is almost within reach and it will be bright and exciting, that is what I think, you might think different and rely on great franchises (like Gran Turismo) to set your beaker of desire. That is fair, gaming is what YOU want it to be, I merely want there to be alternatives for you to consider trying.
I have always been a firm believer of the quote ‘Via ad sapientiam scientiam requirit’, which translates to ‘The way to wisdom requires knowledge’. It is something I have close to forever embraced. We can go into all directions on WHAT wisdom is but I have accepted that it is slightly different for every person. Yet without knowledge you will never find that place. Even blindly poking a map with a needle will never get you there. This is merely the stage of nearly everywhere. Whilst people are focussing on what it happening between Russia and the Ukraine, whilst people are wondering if they are next (Bulgarians). I know that I know nothing on what is happening now, so it seemed wise to occupy my brain in different ways. And weirdly enough, I came up with new IP, military IP. My mind designed a new weapon system to incapacitate submarines. I have no idea if it works, but the setting is always nice to use in a story, a game or a movie. Where? I cannot tell, not yet. But the mind goes where it wants, sometime to places we desire and sometimes to places we cannot fathom. And for some reason, my mind went to the deep blue see, thanks for that granduncle! And I came up with a new submarine disabler. Now for the functionality I am all up in arms. I have several ideas on a few matters, but the targeting part is still a mystery (as I am not up to speed with submarines and torpedo’s) but I grasp the basics. The thingamajig (sonar) connects to the target and when distance becomes zero the whatchamacallit goes boom. But what happens when we decide not to go boom? And that is where my mind went and that is where the kraken torpedo becomes the reality of whatever story (or script) follows.
You see people are all about destroying and I went in the other direction, the same as the weapon I designed in ‘The impact of insanity’, an article I wrote on January 20th 2019 (at https://lawlordtobe.com/2019/01/20/the-impact-of-insanity/) where I designed a stealth weapon that could disable the Iranian navy. If the big boys will not deal with them, I will. So I handed the idea to the Kingdom of Saudi Arabia (KSA) and I left it to them to decide. It is after all their direct enemy and to some degree their problem. I also came up with the idea to melt down their nuclear reactor (see other articles) and that idea came to me via a snow-globe, so my brain is as wacky as it gets. I prefer IP in IT, gaming or entertainment yet I do not have a choice in the matter. My brain goes where it wants and I reckon that if it meets up with any of 5 certain ladies it will go in a very different direction again, which could lead to really hot IP, LOL.
The setting of what might be is to be treasured yet it almost never goes into expected directions. It might just be me, but there is every chance that the makers of the Aloy series saw where their track would lead them. We can see now (3 hours ago) all the bickering, the BS accusations and small stages. For example someone gives us “The game doesn’t have any game-breaking issues, but it does have some that are vexing players. For example, everyone hates Aloy’s hair.” Yet the problem is the use of ‘everyone’, and that cannot be, because I have not found any part that I hate and after 20 hours of actual playing I am somewhere between 15%-20%. Watching the environment is overwhelming and it is the SECOND TIME EVER that I used photo mode. The first time was Assassins Creed Origins. For the most I do not care about photo mode, it is nice and some like it yet not everyone cares. I do not, it is an extra and this time I cared. I merely took one snap to show just how perfect the game looks and when you can do that at an active point in the game, that makes the game amazing. And ever as Metacritic is at a mere 88% (Xbox players will be haters) I feel certain that it will get to the 90%-95% where it deserves to be. Now, I cannot tell if the people of guerrilla adhere to ‘Via ad sapientiam scientiam requirit’ but I am curious to find out. At some point someone dreamt up Aloy, someone dreamt up the robotics that wielded Zero Dawn and now what we see now. A true new gaming IP was created and for me that matters, because the game has shown me so much innovation in one game it is game changing and that matters, because innovation will always matter. Innovation is the game changer of ANY industry and we all got there through knowledge. It is a much longer debate to see if there is a relationship between innovation and wisdom (example Facebook) because wisdom is grown and it allows us to create a safe road, a silk road or a fast road, it is the application of wisdom that matters and it is not always a guaranteed given. We are all slaves to our thoughts, we are all driven to the creative mind. We can overanalyse, we can do so much, but can we understand it? I want to because just like nearly any other gamer I would like to come up with the golden idea for a game changing game. I think I have one that sells 50,000,000 Amazon Luna’s (Google does not design software for Stadia) but it is what it is. Beyond that I made several game IP freeware for Sony and Amazon developers. My mind will not stop designing and that is fine (but it makes me lose sleep).
We can speculate on what might be, but I believe it to be a waste of time. I merely write down the IP (not all in this blog) and move on, it is the best I can do and whatever will be will be, what might be is a road to nowhere. So there is a 4th road, so am I at some crossroad?
My mind has been pounding on some new IP. Not really IP, more of a concept on what Ould become great IP. Yet will it be mine? I doubt it, there are plenty of takers, but for some reason I believe that Adobe has the inside track here. Whilst players like Microsoft make all the spin, make all the presentations, they deliver too little. Whilst they are all about Office365, we see a collection of bugs that still have not been resolved. And as they grow their product they also grow the traps and the pitfalls.
So as we see (or recall) “The bug in Exchange Online, part of the Office 365 suite, could be exploited to gain “access to millions of corporate email accounts”, said Steven Seeley of the Qihoo 360 Vulcan Team in a blog post published yesterday (January 12 2021).” It would be come time before we could see “The Exchange Server flaw is one of 55 vulnerabilities fixed in Microsoft’s Patch Tuesday update. Microsoft is urging administrators to apply patches for a remote code execution vulnerability in Exchange Server, which is being exploited in the wild. (Nov 2021)” as I personally see it, Microsoft is digging its grave deeper and deeper, all whilst complaining to Congress about anti competition issues. How about fixing your bloody program? Optionally in less time it take a woman to get fucked, get pregnant and deliver a baby? Rude? You ain’t seen nothing yet! Microsoft complains wherever it can, against Apple, against Google and it takes over 36 weeks to get the Exchange flaw seemingly under control. I used seemingly as we also got this year ‘Microsoft kicks off 2022 with email blocking Exchange bug’ with the added “A coding mistake after a January 1 auto-update is causing the FIP-FS anti-malware service to crash with the 0x80004005 error code when it encounters 2022 dates”
Apart from the idea that kicking Microsoft should be regarded as a civil service there is actually a bigger fish to fry.
The who now? You see this is in part about Web3, it was one of the stopping points that my mind entertained towards some of the software that I saw in ‘Pristine and weird’ (at https://lawlordtobe.com/2022/02/24/pristine-and-weird/), I gave additional views in ‘The hardware perimeter’ (at https://lawlordtobe.com/2022/02/25/the-hardware-perimeter/). I still believe that in some respects Adobe might become the salvation. In 15 years of Adobe I have crashed less than half a dozen times, Adobe, or as I tend to call them (with a giggle) Macromedia Plus. You see, Adobe is a union (OK, they bought the other place) of Adobe and Macromedia. You might think that this is not a big deal, but it is. The union of two great innovators in their field. I truly wonder if Microsoft understands what an actual innovator is, they spun it so often in so many area’s that I truly believe they forgot what true innovation is. But consider Adobe and Apple, what if Adobe gets the sources of Pages, Numbers and Keynote? They would be close to ready. They still need a good database to stage the next scene but there are all kinds of solutions in that direction.
The hardest part (for them) would be the web in a web stage. This is not some fictive side, it will be the connection side of collections of blockchains (finance, documentation, hardware foundations and document tallies. The example you saw earlier is something I saw somewhere and it fitted the bill as closely as I envision it (I do not have the right software to make my own) that might get the closest to what is required, as well as a new need for checking the integrity of blockchain based connections. The need to check the integrity becomes overwhelmingly essential and when it comes to integrity checking, there is every indication that Microsoft is not really on board with that need, or its board of directors might be filtering out anything negative until AFTER it launches. In that setting a player like Adobe (or Google) is a much safer bet and that matters.
You see, I saw as early as 2009 that the borders between hardware and software were overlapping in some grey area. The initial stage of brand of hardware would be overshadowed by the software controlling it and there is the rub, the court cases where we get some version of ‘She said versus She said’ will overwhelm courts and the law is nowhere near ready on such cases, because the rules of evidence are not ready to process what gets to court. You see, to some extent Web3 might be a solution, the blockchain need will govern the desire, but there is also the larger case. We are given settings like “the idea of decentralisation” as well as “a possible solution to concerns about the over-centralisation”, but the borders of what we see to what is centralisation and decentralisation is becoming blurry. We see voices like Kevin Werbach, author of The Blockchain and the New Architecture of Trust making mentions on the lack of decentralisation, some give us issues on scalability. But what is scalability? It is a serious question. You see Microsoft, Google and Apple have their own ’version’ on what constitutes scalability, but always towards THEIR OWN design and I get it, that is one point of view, but when did you see a clear presentation where the CONSUMER is shown a presentation to see scalability towards their organisation and another organisation? An accountant compared to KPMG? A consultant compared to Deloitte? You think it does not matter but it does and the cloud brought it a lot closer than anyone realises. The booklet version is “scaling is the process of adding or removing compute, storage, and network services to meet the demands a workload makes for resources in order to maintain availability and performance as utilisation increases”, but as I tend to say, cloud computing is computing on someone else’s server. The term of scalability ‘adjusted’ from home processing to cloud processing. It is there that you see the larger stage of bilateral processing. The workstation (like I described earlier) with a thick client and local stages, often connected with a secure server that protects its settings and a cloud environment. A sort of 2 stage security in place and that is the larger danger. Microsoft (et al) want you to trust them, all whilst they screwed up your life with 36 weeks+ Exchange online dangers and they cannot change, they are too much involved with their board of directors and THEIR needs of the story as it needs to be. And as I rudely stated at the beginning with every chance of getting screwed over and their ‘spin’ impregnating you, but the turnaround? There is none! And what do you think their liability is when you see that your IP is gone? So whilst the news gives you “Vulnerabilities are being exploited by Hafnium”, how long until a message from the cloud provider is given to you that due to configuration errors detected we do not consider any liability against us to be valid? And let’s be clear, Microsoft Office is Exchange, Word, Excel, Powerpoint and Access. They have had 25 years to clean it up, but the waves of iterations (new options) have given rise to issue after issue. Is it such a surprise that this stage might start flowing towards a player like Adobe who will add a near universe of new options and all that arranged in some next generation skin that incorporates some version of Web3?
There are other players (Amazon, IBM) but in what I saw in ‘Pristine and weird’ Adobe fits the bill better and more complete. Even as I saw additional parts, I saw a stage where hardware is more interchangeable with software and Adobe has proven the field there. You see, as hardware from Cisco, Dell, Huawei and Juniper become more generic, software will have a much larger impact and the hardware will merely open doors to WHAT is possible and how fast the new options could be. A different setting but not merely due to the cloud, but because the one man show technologies are on the way out, pretty much like Microsoft already is. A stage that has now become too unreliable to consider trusting. And where will Apple and Google be? Apple will most likely have a larger niche, Google has been accomodating on several levels, so they both have larger fields and for them it matters in the long run. Other players will need to push for their niche, a cooperative niche or they will become obsolete, almost as much as Microsoft soon will be. But that is merely my point of view on the matter and my point of view on where we are going. Feel free to oppose my side, but do not forget to check all the facts, for now they are on my side of the equation.
It has been a while since I wrote about gaming IP, and I am not sure if it is really IP, but it is something the Sony and Luna developers might like. Even as I haven’t written about making games since January 25th when I wrote ‘daemonis more’ (at https://lawlordtobe.com/2022/01/25/daemonis-more/), an idea came to mind. I was watching ‘First we feast’ in this case the episode with Tom Holland and an idea came to me. You see, food has been in gaming for the longest of time, but we never set the bar of necessity there. Yes, most of us made at least one setting of Elsweyr Fondue (I always play a Khajiit), but it was not until Monster Hunter when I saw that there was a massive upside to having a meal before fighting. We forgot the sustenance setting and even as that is a mere copy, I thought it would be an idea if we add to that.
So as an adventurer, you get the option to buy recipes, you can find and buy books with forgotten recipes and more important you can offer them to the local tavern where you live. So we can set a new set of elements to flourish a town. There are all kinds of side quests you can gain there. More important, we can set like the impact of a bard (which I discussed earlier) the impact of food. In the beginning there is one main meal, but as the tavern progresses which it does as the town progresses, it can do more and in each stage the recipe is either replaced or added as more recipes are only for a larger tavern, a larger tavern with a cook and as that escalates the town flourishes in other ways too. You see, you can be the centre of the universe, but that is not how the universe works (it only works for me this way, LOL), it is directed by all kinds of cogs and as we are able to grow cogs, replace cogs we see a much more interesting place, a place that grows different almost every time we play it, which adds to RPG games in no small way. So if writings become increasingly more important we will see that only the larger towns will have a bookshop and that also iterates a new set of options.
This is now possible because streaming and the PS5 are now of such size that we can add to the complexity of an RPG (and even more, but that is at present for Amazon eyes only).
We can add to all businesses in all kinds of ways, but the clever part is not doing it, but setting the stage where it can grow and it can maze YOU the gamer into a setting where the game becomes at times a surprise. Think back to Elder Scrolls Oblivion, consider Chorrel, it was always the same (as were other places), but what happens when the change is not something you control, what if tomorrow you go into your RPG town and suddenly a store is upgraded and another store is added? In a game you are the antagonist, but what is the wonder of the game when at times you are merely the spectator? Not a cut scene, but the evolving nature of the town through the game and the game play you in part brought? It makes for a new (and very old) version of RPG gaming and that is where you will find the gamers. In a place where they never expected to be, where they are a force to be reckoned with, but not the stage master. We see some of the elements in the latest RPG games like Horizon2: Forbidden West, but it can go further and over the next 5 years it will, it will be a new standard of gaming because the PS5 allows for it and streaming consoles like the Google Stadia and the Amazon Luna allows for it. That is where optionally gaming will go and the first one with a real original and captivating game will get a nice slice of a cake that is expected to grow to $25 billion by then, should you doubt me, that is fair, but consider the people going nuts and tweeting all over the place on HFW on nearly all social media channels, originality accounts for that and Guerrilla delivered. Yet in this world there is space for more than one player and as Bethesda sold itself to Microsoft the market for close to 120 million PS4 players and 15 million ps5 players is now wide open. They said that the next elder scrolls is not coming to Sony, fair enough, but will happily become competitors, for several software houses the idea of servicing up to 135,000,000 gamers is appealing. I do not know what the streamers do in numbers, but Amazon (if they accept my terms) will grow by well over 50,000,000 consoles. So there is a market and whoever becomes the most innovative game designer will laugh all the way to the bank, every day for the rest of their live they go to the bank. And Microsoft? Who cares, they made their bed, now see how it pans out for them.
OK, not my finest hour in diplomacy, but it was the only way to give the path to people thinking ‘another Amazon story’. I woke up this morning with a new IP, an IP based on Google technology, but they do not create software, so their loss. And this is freeware only for Sony and Amazon products, just another way for me to say to Microsoft “Screw you!” So in my sleep I was racing through the street, there were paths, obstacles and my mind was making sense of it all (which took a few seconds) and I was seeing the brilliance of that Nintendo kart game that can take place in your home. A good idea, but I gave it steroids and turned it into something serious. You see, there are the F1 people, who love the F1, want to race on their tracks, want to be an F1 driver and this is not for them, There are good products and they are happy there. No, this is for the people who want to race in the real world. So consider a setting where the game has 10 circuits. They can give their address, or one they wished to live and the system will design a racetrack from 2500 metres up to 5500 metres (for now) based on real Google Map data. So you get a game that will soon have thousands of tracks, and the nice part is that there is racing (just the street) and challenge where the system adds obstacles, ramps (looking like it was fake and inserted) to give that goofy feeling for when you go all out. As far as I can tell, it has NEVER been done before and there Amazon gets the inside track, because as you race what is, the system with Machine learning and deeper machine learning will try to make you a map you requested based on the area, or location you gave and adds the track for you personally to your account. A setting where a game can grown into a massive behemoth of racing fun. A setting where you can race where you always desired to race, your hometown (wherever that is), Tokyo streets, Monte Carlo (every racer wants to be there one day), London, Berlin, Amsterdam and the list just grows. I am actually amazed no one in Google was that alert, but there you have it. So I say (still lacking diplomacy) “Militant wench, have at it”, we could include boat racing, but I reckon that a place like Rotterdam will give Amazon all kinds of problems.
A simple idea boosted to a real challenge, and should you wonder why Microsoft cannot come up with it. Well that is simple, they can buy creativity, they merely lack the ability to create something. For that they have Mojang, Bethesda and Blizzard. Those who buy are limited to their knowledge of Excel (or so they say).
Enjoy this midweek! The weekend will be 68 hours away for some.
It is a different setting, we tend to relate to the streets we tend to know. Any technology is set upon a familiar setting. The benefit is that we know where we are and as such we get to where we think we want to go faster. The negative part is that this is a problem when it is true innovation, we cannot continue an iterative line if we want true innovation.
So when I saw ‘Saudi Arabia announces $6.4 billion investments in future tech’ (at https://www.reuters.com/markets/funds/saudi-arabia-announces-64-billion-investments-future-tech-2022-02-01/) I took notice last week but merely that, it was to be expected. So when I looked at it again this morning, I noticed “include a $2 billion joint venture between eWTP Arabia Capital, a fund backed by Saudi Arabia’s sovereign wealth fund, the Public Investment Fund (PIF) and Alibaba, and China’s J&T Express Group, minister Abdullah Alswaha said”, I had overlooked that initially. But it makes sense, as ties with China grow, the Chinese IT sector would come in. It spells bad news for the US, for Amazon in particular. The options that were there are shrinking, they are not gone, but China is now in position to take the cream from the barrel and become the new fat cats. My IP still has options, but it might not go the highway I had hoped for (we all have that), still I do have the innovation advantage and when others fail I can step in.
There is another side, a side that Amazon had in hands, you see with Neom and Vision2030 Amazon had a larger option if there was a data centre in Saudi Arabia, not a simple online store, but a real data centre, they would need one for a few reasons and even as the media gives us “showing its continued business interests there despite a public dispute between Riyadh and the company’s chief executive, Jeff Bezos”, we can see the hindrance there, we can see that there are issues (I am ignoring the FTI Consulting issues here), but in a larger stake worth billions, the need to find solutions are clear for Amazon. They could walk away and leave it all to AliBaba and the J&T Express Group yet who profits then? Not Amazon, not the US and it is another spark that goes into the direction of China. It is a problem for the US for two reasons. The first one is simple revenue, the US desperately needs that. The second one might not be that clear. You see Saudi Arabia has at present a full fletched 5G network, so those there can do all kinds of prototyping to a much larger extend and see the impact of congestion in a complete 5G network. You see at present we see assumptions via 4G LTE and other settings, this implies that other issues will not be captured when things go wrong. And with all the transgressions we have seen in 2020 and 2021 these systems need proper adjustment. Saudi Arabia has the advantage and now it seems so does China (outside of China), another step not to the advantage of the west (as expressions go), so how many steps do we all need to fall behind before people take this disadvantaged setting seriously?
Even now, the aftermath of Davos will be in favour of both Saudi Arabia and China. Al Jazeera reported “Observers see the high-profile conference as a way for the kingdom to redeem itself in the eyes of US President Joe Biden and the wider international community”, yet my question becomes ‘Why?’ You see, the EU and the US have shown themselves to be unreliable, all setting concepts to presentation in stead of evidence. Now that China is showing themselves to be a much larger player and a willing player could spell a massive loss in revenue. 3 billion here, 6.4 billion there, and several more billions left, right and hither. How much longer until we face the direction that we are losing out? Now this would not be a problem when we have alternatives, but there aren’t that many are there? And consider that one side gives us ‘Deficit shrinks in the first year of Joe Biden’s presidency’ (around $500,000,000,000 less loss), it is a joke when you consider that the deficit is still $2,500,000,000,000,000. And less than a months later the people are given ‘Biden’s $1.7trn social policy will send deficit soaring’, it is another setting of managing bd news and on top of that they lose revenue option after revenue option. So how does that look? The US debt has now surpassed $30,000,000,000,000,000, you have that kind of money? I do not and none of the others have it and an additional problem for the US is that the EU wants to dig into the Saudi revenue pie as well, yet at present China has the upper hand. A setting we ignore because we are lulled to sleep, and that time is gone, when the US debt comes crashing down the EU will join a massive loss and no amount of promise will aid anyone at that point. All because certain players underestimated the impact of innovation and innovation like some are marketing it is not innovation, it is a presentation nothing more. We all tend to keep to the street we know but when that street is on fire, will you merely stop the fire or see what resources are available in the next street?
China did just that and now we see the fallout of political stupidity. Oh, and when Iran does not come across with promises that they made to some middle man, when the unfortunate adjustments come, the middle man will not care, he got his oil barrel bonus, he is just fine, but those who were behind it will get to say ‘Oops!’ Just as I expected them to do. At that point we will see another advantage to China, good going! And what happens in May/June when Iran has enough nuclear materials? What then?
That is not the question, it is a mere thought and we need to ponder it. You see, I do believe that Meta is close to launching a new dimension in social media, in advertisements and through that we will see a new opening in the approach to marketing and advertising. Google is not ready but could be ready in time, the same could be said for Amazon. Microsoft is however not making that setting with their 5% in Bing, it will die and awkward death. Awkward because the people they approached will leave them. Meta will not offer the handle and handshake that Bing (or Chrome) requires and Bing has nowhere to go. Or as someone in the 90’s once said “All dressed up and no one to blow”, I giggle as it applies more to the outdated marketing tactics then it does the ladies on 42nd street (if you catch my drift).
So when I see ‘Facebook parent company Meta plummets 26 per cent, loses $332 billion in worst one-day company drop’ (source: ABC). There is no opposition, this is what happened. Yet what is noticeable that the drop is due to “well below analysts’ expectations for the current quarter, a disappointment for a company that investors have become accustomed to delivering spectacular growth” There are two sides here. On the one side either the investors have no long term goal and no comprehension on what Meta is ready to achieve, in that regard the analysts are equally in the dark on what is about to happen. So even as Marky Mark of the book of faces can hold onto what he has now as the next wave will increase his fortune by well over 300% (a personal rough speculation), so the term ‘disappointment for a company’ is the setting of a person who has no clue what is about to unfold. Or it is a person with the narrow focus on the now regardless of what tomorrow will bring. The second setting is seen with ““The downgrade in the earnings outlook by Meta and other companies took markets by surprise,” said Kenneth Broux, a strategist at Societe Generale in London” I am not sure whether this is a repetition of the other fellows view or if it is set on parallel yet not equal measurements. I am not an economist. The Amazon idea (at least one of them) could be applied to Meta, yet it would limit my revenue and I am kinda set on getting my $50,000,000 (post taxation) in the first wave. The second wave would bring me more but there is no way in hell a person like Jeff Bezos would shell out that kind of money without clear numbers (no matter how rich he is) and what I am about to do has NEVER been done before. So there is the turmoil for me. There are a few other reasons why pushing Amazon to higher levels are more rewarding for me (there is the option to kick Microsoft in the balls) a thought that is massively rewarding all on its own, yet it could optionally hurt Google and I have nothing against Google. They are about to get hit by TikTok and the impact of HarmonyOS is getting delayed but it is not out of the way yet, so Google has to face that too. Yet Meta is a drive that Google could benefit to if they resolve locality in their products, because that will be a given. It slightly opposes the 4 clusters that Amazon will gain but it will not hurt Google, Amazon on the other hand would strengthen their clusters through Meta and could optionally several smaller clusters too, Microsoft has close to NOTHING there, all lost marketshare.
So as we look at the second article That gives us ‘Facebook owner Meta sees biggest ever stock market loss’ (source: BBC). There we see “Meta also warned of slowing revenue growth in the face of competition from rival platforms including TikTok and YouTube, while advertisers were also cutting spending” the lack of ‘temporary’ is a little astounding. There is reduced spending by advertisers yet with the labour lack they have they will have to create a pipeline soon enough and that means advertising and spending, interesting how the BBC overlooked that. And yes TikTok is a threat, but more to YouTube than Meta and the deployment of Meta will take care of that. The question is how Meta will deal with the lull in technology that they face. Let’s give you an example. You are in the MetaVerse. In that life you have the house you could never afford, you watch TV on a screen you could never afford and you watch the things you love. There we see advertisements and Meta cashes in. Yet over time you get billboard digital screens on billboard (perhaps the three in Ebbing Missouri), but all those elements require new technology and Meta could create them and lose a lot of time or they could set a partnership with Google and Amazon and set a might higher bar. Google and Amazon have their terrains and Meta has an advantage in partnerships, opposing those two will drag the issues in too many dimensions (literally) and it opens up a massively large bag of worms. None of those matters are seen and they will come in 2022/2023. When Google and Amazon set out THEIR plan it will need to be one that embraces Meta. Zuckerberg was one clever cookie when he did the change he wants. The covid issue worked FOR him a little but in this setting (loss of revenue) it works against him. The nice part for him is that those who walked away will have to negotiate new contracts in MetaVerse so that will make his gains a lot better than the losses he has now.
No matter where I look I see everyone parroting the loss story and it is true, he lost (for now) and no one has a clue what is about to happen and hows social media will change the face of both marketing and advertising and when those with their clever little API realises that it stops working in MetaVerse we will get some watchdog howling on behalf of the exploiters who suddenly get the notice that their well is now dry. All revenue belong to Zuckerberg again. A setting none of them seem to realise. I am just happy that my 5G IP is still safe and MetaVerse will not hinder it. It might benefit me, but it is too soon to tell, it could if Amazon gets the proper idea on where marketing and deployed advertising goes, but there are a few if’s in that setting I get that and I am pretty sure that the CTO of Amazon (Werner Vogels) is that clever as well.
So whatever Meta will become, it is not a verse, perhaps according to the journalists who look at the now and rhyme to yesterday. Yet I am certain that they are utterly in the dark about tomorrow and in most dimensions tomorrow never rhymes, perhaps to borrow and sorrow but not to the tile of style that tomorrow brings, because the rhyme depends on what is, not what might be and what might be will be illuminating to say the least, not the hallucinating of a beast. That is what we face, when Meta deploys we will face an entirely new beast, one advertisers and marketing departments never faced before and as they run from training to training the first 6 months and try to comprehend that they suddenly had to learn a new beast for months, those who were ready will have the entire field for the better part of 6 months at the very least, it will change the game for years and as I see it Google and Amazon have the options, Microsoft falls away like it always does, shouting Azure whilst the never learned the blues.
Yes, we can be cordially invited and it happens on many occasions, although the cordial part tends to be for weddings and official events like that. So what happens when you are cordially invited to shove off? You see, the Reuters article (at https://www.reuters.com/technology/facebook-owner-meta-forecasts-q1-revenue-below-estimates-2022-02-02/) gives us ‘Meta shares sink 20% as Facebook loses daily users for the first time’, yet this is a mere dip even as the numbers are rising (increased loss) the people at Facebook (aka Meta) are not worried, because they figured out what I saw coming close to half a decade ago and I wrote about it a few days ago. Marketing will change it will evolve as anything will. So the liber facierum people are not worried they are about to change hears in a race where 80% is nowhere near ready and they will be too late, it will be a race that ends up having 4 players Meta, Amazon, Google and TikTok these 4 players are about to own 90% of all advertisements and in the new world Meta will gain a chunk of the other three to some degree. So the 20% loss is a joke compared to the billions they will make from 2023 onwards when Meta deploys, the people who want to be part of that race will be a year late and they will content with the crumbs. So the fun of reading “Dave Wehner, told analysts on a conference call that the impact of Apple’s privacy changes could be “in the order of $10 billion” for 2022” is a little entertaining, it seems like a fun fear setting but the gain that comes the year after will have Apple on the ropes, their losses will be not something they can contemplate at present and they will try to get back into the race in a Apple minded field, but the Apple minded field will change because its environment will change a lot more beyond what Meta is, it will need to adjust its foundations and that is something Apple was never good at. When Meta goes live, it will take up to a year to gain the momentum and they will end with a massive chunk of all advertisement. There is a decent chance they will close to equal what Google was making, so Google will take a hard hit, but their foundation is strong so in Meta they could regain some of their losses. Amazon and TikTok have their own environments, they will loose but keep what they already had in their atmosphere. Microsoft with Bing who only had about 5% will lose close to 50% of that and keep whatever their surf tablet has and it was close to clear for 3-5 years, the changes were in the works and I predicted it and my IP solutions anticipated it in a new direction, but there is no denying the setting Meta will be a much larger player so the 20% loss they have now is one they will get back well over twice over and that is basically the mere foundation. All the other players who are trying to skim off some of the cream that Facebook and Google had, they will be lost. They cannot compete or adjust, they will go to some watchdog and cry like the little chihuahua’s they always were, iterators who do not understand innovation. They will cry unfair and waste the time of as many people as possible whilst they will try to find reason after reason and never looking at their own failings.
And for me? I just howl and laugh on the sidelines, what I predicted 3-5 years ago, as far as I can tell. The first mention of Neom was in ‘Liberalism overboard’ (at https://lawlordtobe.com/2018/08/23/liberalism-overboard/) which I wrote on August 23rd 2018, that was the moment I realised a new marketing system was required, so almost 4 years ago. I finished the concept less than a month later. And that was long before Meta was announced, Meta did not create what I had, but it showed that the alterations were a lot more powerful than I initially contemplated and when that gets added to either the Google or the Amazon system that change will not be a simple alteration, it created the setting for a new powerhouse, no less powerful than Meta and I did it by giving essential choices back to the people, that was the change no one looked at and it was merely the first wave. When it alters and adds to Meta it becomes something more, but that becomes too much speculation because what we are shown is the end result and the Meta system has a lot more and that is still (in the end) an unknown factor but the system I created will allow for adjustments because the power is back with the individual and where ever they want to go the system will adjust (to some degree), yet in one setting meta will force both Amazon and Google to implement a much larger change to locations and localities. That much is a given certainty and there those who want to hijack keywords will be limited to non-location keywords. Meta will force it and if Amazon and Google do not comply they end up losing market share.
As such, the future is bright, the noise of 20% here, or there does not matter 2023 (optionally 2024) will set in motion a tidal wave of changes and outside of the largest companies none of them can adjust, it is not feasible or achievable. No matter how quick the Google or Amazon systems adjust. Meta is about to get the home field advantage and the visiting team will not be at the 50 line, they will start on the 30 line as the football reference go, the home field advantage will be that big.
Yes, I do that at times. It is not a junkie term, it is a data term and it comes from mining. Tapping the vein is to see if anything is up yet. With my 5G IP in place there is still a setting that I can tap and like many other people I would like to tap that vein, especially as retirement is approaching. So as I was watching and seeking certain top line sources I stumbled upon “wireless internet will be faster and more abundant, even in rural locations. This means that digital ads could appear in more areas, providing a seamless and consistent branded experience for your customers. The visuals and media in each ad could also be improved, advancing due to high network speeds”, it is the mot iterative version of delusional. It is not a lie all what you see is true, but it is for the people who look towards yesterday. Those who look to tomorrow will see a massive shift in the approach towards marketing, as I personally see it, the mass approach is close to over, it will last, but those who look towards tomorrow see that marketing will b a very different beast, it aligns to the one, it aligns to retail and to the shopper. In the 90’s SPSS brought a program called AnswerTree. It was a good and direct idea to marketing. You see, if we are to approach 4% of the people we need to market to over 15%, that was the old way and the people at SPSS already saw that to market to more, you either spend a linear amount more, or you market more efficient. The second one was ALWAYS better, the researcher pruned their marketing tree and a smaller bonsai version of marketable people remained. This has served a lot for close to 20 years, but that time is gone now. You see, you can use that approach and seek the largest clusters, yet over all smaller clusters are lost and why? Tomorrow will be about location and that is a different kettle of fish, at least two of my IP address that and the stage is rapidly getting larger, and the largest station hit me with some surprise. It seems that Google is not on that page yet, or if they are they are playing that card very very close to the chest.
It is my believe that they are not completely on that page and for me that is a great feeling. It should be for Amazon too, they have a few lines out and I doubt Microsoft has a clue. You see Amazon marketing and advertising is set to Amazon and that is a fine run, yet I believe that they can reach more, as can Google. If they change the dimension of WHERE they are, they could approach the location of where everyone WANTS to be and that is all about tomorrow. Google and Amazon have the inside track and that is illuminating for a few reasons. You see, for 20 years it was all Google and now another is getting close on the next setting, neither are there yet but they could be. For me (and my IP) it is good news, because when they launch, I could release my IP and suddenly see 6-8 clusters there and it matters because it makes my IP a lot more valuable.
Amazon will give you “Ad solutions to help you reach and engage millions of Amazon customers at every stage of their journey” and that sounds nice in the industry of today, but that is about to change and that system will not accomodate, not in time at least. Google has its system and has a few more options, but not the one they both need and that makes me happy (actually very very happy). So as I see the designs and failings (like Bing) I see a set of players all going in a similar direction, whilst they are all looking in the wrong direction. You see, the definition given earlier is good, but we should realise “wireless internet will be faster and more abundant, even in rural locations, offering a much larger pool to scammer and spammers”, and until the funnel is inverted that problems remains, and will remain to a limited degree after that and the stage is set to shopkeepers, that change will the stage completely and I am already ready with that IP. So when Neom in Saudi Arabia launches, certain players will suddenly realise what they missed and that is when my solution starts gaining traction and value fast, just as I hoped. The question is will it be in 2023 or will I have to wait until 2024 to make it all public domain. Such exciting times coming my way. Yummy!
