Tag Archives: Meta

August 12, 2024 · 15:21

What’s in an advertisement?

I have been called many things (not all of them nice) but I do not care, I call it as I see it. This time it is Google that hits the spotlight, you see it is not all Microsoft that I cater against (often I do though). This time it is Cyber News (at https://cybernews.com/news/meta-google-youtube-instagram-advertising/) that gives us the news. This came from the Financial Times and the headline gives us ‘Meta and Google had secret ad deal to target teens on YouTube’, I am not judging this, but Google has stated on a few instances that they would not target kids. Still we get here “Google Ads help page itself says that the “unknown” category refers to people whose age, gender, parental status, or household income are supposedly unidentified. In theory, this could allow ad buyers to reach a wider audience” but we are also given “according to FT, Google could use app downloads and online activity to determine “with a high degree of confidence” that the “unknown” group actually mostly consisted of younger users” Now, lets take a different look and for this I use the Apple population (not people eating Granny Smiths) So lets go by the simple set of an iPad and around 128.5 million units of tablets were shipped worldwide in 2023. A little over 40% in the USA. The younger population uses their iPad for over 4 hours a day to do gaming. I took a small measurement in two hours I was fed around 2 dozen advertisements. Now consider that we have 80 million gamers on the iPad, as such 4 hours represent 40 advertisements per user and that represents 3.2 billion advertisements EVERY DAY, you think that Google, Apple or Meta walk away from that? And when we add the mobile gamers on Android and iPhone it becomes a much larger and more interesting number. 

On one side it works out well for one of my IP issues if we consider the larger premise. You see some are all about hijacking revenues from others, I took it into a different direction. When these three players lose a little over 20% of that advertisement industry. How strapped for cash will they end up being? Don’t trivialise this (many so called captains of industry will), when you need your revenue and you get to face a decline of 20% panic is ensured to come to the table. Like the advertisement bitches who cried fowl when Google wanted to do away with cookies. The setting I had was enable Amazon to a much larger degree, optionally enabling Kingdom Holding (Riyadh). A simple setting that many forgot about, because they all wants us to look to the horizon to the land of honey and AI, but that is at least a decade away, as such I saw another shore. 

But back to the story. So the response from Google was ““We prohibit ads being personalised to people under 18, period,” Google said in a statement to the publication. “We’ll also be taking additional action to reinforce with sales representatives that they must not help advertisers or agencies run campaigns attempting to work around our policies.”” And it could have worked if Google set through the cookie stage, but they did not. Now the setting is different, advertisement gaming is developing and we get a dozen versions of the same game and they all run on advertisements. And the game becomes worse for some ad streamers now also include advertisements. As such they are one step removed from the old setting that Electronic Arts tried to include in their sport games, the billboards in a game all showing the advertisements that EA could sell. In the long run it could have given them a revenue boost. Now the game sets a different premise. You see you can fight of getting more revenue, or you can make sure the others cannot get any, that was the premise that I went for and Saudi Arabia does not have to cater to Americans, more importantly they could deny America well over 20% of that revenue. Consider that the big three techs have to report a drop of 20%, how does that work out? In addition to that loss you could capture a part of that revenue. You see the USA is all about monopolising issues, all whilst no one looked to the shores behind them to see what they lost and that was the place where revenue was all over the floor.

The setting is given, but when we consider that they either confess on targeting minors, or take the losses. And my solution doesn’t target at all, putting this solution largely in the clear.

Still, the EA premise had me thinking, not a similar approach, but a very different approach. One that give a much higher premise of engagement. Like the cheaper Netflix, set the console with a gaming portal and that portal has a niche for advertisers one that pays the viewer in credits, which could go towards a lower fee, or game coins to get free updates (enhancements) for in game shopping, any game on the platform. That was a side no one (seriously) looked at. Games are set to a developer, not to a portal and when they want to be there they will have to agree. Consider any console with 50,000,000-200,000,000 gamers, do you really think a game designer wants to be cut off? Consider that the Xbox Game Pass has only 18 million users. And the numbers I stated were conservative, this solution would be next to the PSX2 (over 155,000,000) and the Nintendo Switch (144,00,000) that is what was at stake and Google shot themselves in the foot (my speculation) as they dropped the Google Stadia, as such the Amazon Luna and the Tencent console are all that remains. And when we see those numbers, a larger base exists for advertisers, but in my view a more limited one. Still, there is (to some degree) an option whilst removing a massive chunk (I think around 20%) away from Apple, Google and Meta. It was an evolution to the system as I set it up and the advertisement funds are merely the icing on the cake. 

The added ‘protection’ that is given could sway plenty of parents to go this way, not my initial interest, especially when phase one 50 million is reached. The system will fuel itself towards users like the CBM64 did in the mid 80’s. Still the others need to rethink their system, because for now they think it is all OK, but when the setting changes it will already be too late. Look at the Cookie stage, only when they finally switched it off in part, the advertisers starting to cry like little bitches. Three days ago we were given “This latest twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London.” Wake up call? This setting was known for a couple of years, as such these people had plenty of time to revisit the sands of opportunity, but they thought that it wouldn’t get to that, and the money would keep going in. Now the premise will likely become that they lose out on a population that gets into the millions, no free ride for cookies (cookie monster ate them all) as such they will have to put the prices down by a lot, because targeting is soon to be a real issue, for this the Google and Meta setting comes into play. Either regulators demand a larger scrutiny (expected turn) or the advertisement world will lose 4.3 billion advertisements on iPad alone, now consider how many game on their mobiles? That is a reported 79% of an expected 18,250,000,000 billion in 2025. Set that to revenue numbers. Yes what one party tells is not what some do, or they tell them where not to look for certain restrictive papers. Oh, and my simplistic number stage gives me around 2.8 billion advertisement options are optionally soon lost or diminished. Yes, my 50 million consoles were hilariously conservative. 

What’s in an ad? Nothing a gamer wanted to see anyway, as well as a few other clusters of pushed to watch advertisement people. So how will Meta continue at minus 20%? Apple will do fine and Google will have its android, but when that newly reinvented shore comes, Google will also have to make due. As such,  they can bite the bullet or set up a fee for Youtube, which will make TikTok happy to no extent 

They say all is fair in love and war, did you ever consider that the people have a voice too, that they are pushed towards apps with no avoidance? What happens if you cater to those people? Google should know, they grew their search in a very similar way.

Have a lovely time and see you perhaps in a place without advertisements every couple of minutes.

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May 17, 2024 · 00:54

Balances? Check please!

Two articles passed me by in the last 24 hour. The first gave me pause to think, the second was merely icing on the cake. The first article (https://www.bbc.com/news/world-us-canada-69018575) is the report where the BBC tells us that 2 brothers required no more than 12 seconds to steal 25 million dollars. This happened in April 2023. Now it is time for a history lesson. In the 13th century Amatino Manucci, working for Giovanni Farolfi & Company tarted this approach in 1299 (possibly earlier). This method was still taught when I was in school 680 years later. But the IT people al rushing to get things done faster did away with parts of that. Although this last part is speculation, it makes sense that someone got lazy. Systems have seemingly done away with checks and balances. Interesting enough the BBC also gives us ““The defendants’ scheme calls the very integrity of the blockchain into question,” US Attorney Damian Williams said in a statement on Wednesday, referring to the public ledger that records crypto payments.” I am not sure if I can agree with that. Blockchain gives a timeline, change that and the timeline gets disrupted. What matters is that crypto needs a clear set of checks and balances in place to avoid ‘batch hackers’. As I see it there is an issue with the ‘pending private transactions’ why was it pending? The reason could be very valid, but then the checks and balances for pending transactions needs an overhaul. I am certain that this is not the only case. Yes, it might be the first case, but there is a larger station. You see the department of Defense (US) will have this coming year $850,000,000,000 and how much of that is set in pending transactions? Spread over Army, Navy, Airforce, Marines and Coast Guard. I reckon the US treasury department will hauling ass to get a handle on this. 

I am not arrogant enough to live by ‘this could have been prevented’ but systems evolved so quickly and with so much ‘need for greed’ that I have serious doubts whether someone set down to consider and evaluate the checks and balances on such systems. Even a odd ball geek looking at this and trying to see it inverted because that is the point where glitches are found. 

The second one was also from the BBC (at https://www.bbc.com/news/business-68843985). In this article Jane Wakefield gives us the goods. It is given with “There has been a common theme to these stories, and it is all about how each celebrity made vast sums of money from an online investment opportunity in crypto currencies. And if this all sounds a bit unbelievable, that’s because it is – I hadn’t done a single one of these interviews, nor written any of the articles. And none of the famous people involved, or me, would dream of endorsing crypto investments of any kind.” Is is another setting where the system is not ready for the criminal element. In my mind it lacks checks and balances. Although here it is not as simple. You see there are a dozen roads to the honey jar and sealing them all will just be a waste of time. There is a setting of cloaking and Meta does what it can, but these criminals are as good as the Meta developers, often faster too. 

For now I am still of the mind to never engage with any advertisement on Meta, it is not to be trusted. No social media is and that is a hard lesson to learn, but learn it or lose your cash. This is of course no good news to the real traders there, the real novel experiencers of hobby equipment, but it has come to this. It is time for meta to get a check mark too, one for sellers, so that the people are going to the right place. I am not sure how to go about that, it is not my field of expertise. 

It is Friday here now. Joy, joy.

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October 24, 2023 · 01:23

Digital coins anywhere?

Two articles came to my attention, all about the same subject. The first one was from the BBC (at https://www.bbc.co.uk/news/business-67161638) where we see ‘Top crypto firms named in $1bn fraud lawsuit’ this article includes the two favourite in the Facebook (or META) realm. They are Tyler and Cameron Winklevoss. There we see the accusations by New York attorney Letitia James who gives us “Gemini, a crypto exchange, had lied to customers about the risks of an investment account it offered, which paid high interest rates on crypto.” To be honest, I have yet to see any honest presentation of digital currency, but that is another discussion and we aren’t having that one today. It was the partial setting “Genesis, a crypto lender, and its parent company Digital Currency Group were also involved in the programme. It was halted last November, cutting off customer access to funds. That came shortly after the collapse of FTX, the cryptocurrency exchange run by Sam Bankman-Fried, who is now fighting fraud charges of his own. Genesis, which had loaned heavily to his companies, filed for bankruptcy a few months later.” You see, the term ‘heavily loaned’ is loaded. How much EXACTLY was loaned to Bankman-Fired? It is the stage of “In the lawsuit, prosecutors said Gemini was aware that Genesis had shaky financials from the start of the programme.” It implies that there was some under the table dealings between Genesis and Gemini. It doesn’t say so outright, but that is what I am picking up on this. So when we get to “Prosecutors said Genesis and DCG tried to hide the situation with financial manoeuvring and false reports, including to Gemini, while claiming publicly that its balance sheet was strong” we see a second cog in action. It is seen with “false reports, including to Gemini” if true enough it could allow Tyler and Cameron Winklevoss play the victim card. We get more emotion as w usually see in these kind of cases, but the chocolaty centre is there. It is when you consider the second article from Financial News London, who (at https://www.fnlondon.com/articles/goldman-sachs-crypto-firm-bitgo-dubai-hiring-expansion-20231023) gives us ‘Goldman Sachs-backed crypto firm BitGo eyes Dubai expansion’. They aren’t related, but when you consider the amount of issues that digital currency has, the stage changes. I reckon that neither Tyler and Cameron Winklevoss or Sam Bankman-Fried would accept extradition to the UAE if they get to be investigated for fraud or something as trivial as misplacing a few billion? So when we get to “The crypto firm, which is headquartered in the US, has applied for a Virtual Assets Regulatory Authority licence to operate in the Middle East’s key financial hub.” I tend to worry. You see, the moment things go pear shaped and they will, there will suddenly be a lot of tug and pull issues with getting extraditions being completed. These people (the three mentioned) will cry foul, will cry victim and they would not want to face Emirati courts. But that setting will come to full fruition when Goldman Sachs will have to face the music, so when we see “We do have some hiring to do in Dubai as well” I merely wonder if people like Mike Belshe have any clue what they are in for. When you see the FTX setting, the crazy setting that now involves Genesis and Gemini the entire setting is a disaster waiting to happen and no matter how many media will play orchestra for alleged criminals, there will be a larger play in motion and as such when the United Arab Emirates will demand the extradition of the board of directors of Goldman Sachs, how many will have left the firm hours before that request hits the tables of the Department of Justice in America (or London for that matter)? 

And when you consider that the US and the UAE do not have a formal written extradition treaty, we see why people want to skate on that ice rink, but until America can actually successfully prosecute these people I wonder if it is a good idea to allow this evolution to begin with. I don’t think that anyone in the United Arab Emirates (UAE) is willing to hand over real created revenue to American cowboys in the setting of billion dollar frauds. There is a fool born every minute and the UAE people don’t strike me as fools. Personally I would never allow this to happen, or at least not until we see proper prosecution and a real extradition treaty in place, but that is just me and as always, I could be wrong.

Enjoy Monday. 

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September 30, 2023 · 21:27

I tend to disagree

There are a few issues and they all relate to the CBC articles. I do not think that the CBC is doing anything wrong. They merely report on a point of view I disagree with and we all have that at times. It started earlier, but what set me off was the article (at https://www.cbc.ca/news/politics/national-security-canada-military-defence-ward-elcock-1.6963391) where we see ‘Canada needs to ditch the complacency and get serious about national security, experts say’. My initial question is ‘Who are these so called experts?’ I know I am not one, but I think these claiming to be could be seen as Monday morning quarterbacks. We are then pushed onto “something unexpected happened last week when the Business Council of Canada issued an urgent call for the federal government to develop a national security strategy with economic security as one of its pillars”. So who exactly are the members of the Business Council of America? It gets worse from here. You see, when we go back several weeks we get (at https://www.cbc.ca/news/politics/foreign-interference-china-russia-csis-business-council-canada-1.6958627) ‘Business council says CSIS should start warning private companies of foreign interference’. This sounds nice, but we have two issues at this point.

  1. The validity of Business Intelligence
  2. The issue of American linked businesses.

The CSIS (aka the Client Server Integrity Society). If the NSA is allowed its ‘different’ version (No Such Agency) then the CSIS is allowed the same thing. My larger issue is “One of the country’s leading business voices warned Thursday that Canada’s economic security faces external threats — and called on Ottawa to give its spies the power to share intelligence with private firms being targeted for foreign interference.” The direct linked question becomes “Who exactly is that leading business voice?” And which idiot yahoo decided to throw sharing intel with places that have leaks larger than any sif into the mix? You see, there is a larger station here. ‘Targeted for foreign interference’ is a large setting. We tend to think China and what the reality is, is that Wall Street is also a source of foreign interference. Those people do not play nice. In addition too many  Canadian businesses would have to up their cyber security by a lot. I merely showed one aspect earlier this week, one of close to half a dozen. Microsoft cannot stop emails leaking, what gives you the idea that Canada is any different? 

So when we get to “The group — which has a long, influential history of pushing for policies like free trade, fiscal responsibility and tax reform — said it believes Canada is deeply vulnerable in this era of renewed great power competition.” We get to the larger disagreement. Canada is not more vulnerable, it is less interesting to a lot of power players. It is roughly 10% of the US and merely 50% of the United Kingdom and is spread over a whole area. In all this the larger station is not merely foreign interference, it is the danger of American interference for its own need for greed and that takes a different approach and until the Business Council of Canada gets its members to up their Cyber Security by a lot, any action is a wasted one and the CSIS keeping its actions secret is the best course of action at present. This might not be the right view, but it is my view.

Then we get to the interesting quote “CSIS jealously guards its sources and methods of collecting information. In one espionage case, it even kept the RCMP in the dark about a former sailor who was stealing classified information for the Russians.” The CSIS is confronted with too may leaks. There is no factual evidence that it amounts to corruption, but that word was mentioned more than once in sources I looked at. The important question was whether that traitor was caught in time. How long was that person active and how was that person (in the end) caught? It was not jealousy, that is the word of a reporter out for flames. The larger station becomes that Canada has vulnerability issues and not all of them are from China or Russia. American businesses are ready to expand and get the Canadian corporations as well, some politicians seem to cater to that need and the CSIS for sure does not. As such whatever the CSIS is doing now, it is seemingly doing right. From here we get to the dangerous statement “Neiman said Canada’s allies have found ways to strike that balance between secrecy and disclosure.” I believe it to be dangerous, because  Canada’s allies are all catering to big business. Microsoft, Google, Amazon, IBM and Meta. You name it, it has a stakeholder trying to find a balance of intelligence at their exposure and risks they can mitigate and Intelligence at the expense to mitigate risk is not sharing Intel, it is giving nations options away to greed driven people and the CSIS, in particular that person with grey hairs (aka David Vigneault) needs to cater to the need of Canada and its citizens, not the needs of a Business Council and its friends.

That is how I see it and I might be wrong, but so far in history whenever a business person wanted intel to be shared, we were confronted by a leak the size of the Grand Canyon right behind it. So before we rinse, shave, grate and repeat Trevor Neiman and optionally these non mentioned friends of his, we should be told who they were EXACTLY. In that the CBC missed the plank by a fair bit.

Enjoy the weekend.

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September 25, 2023 · 06:13

A habit is an issue

Yes, that is true, a habit is an issue (when you are not a nun). Yet the first part of any issue is recognising this. And here the CBC comes into place (at https://www.cbc.ca/news/politics/political-advertising-parties-meta-1.6972446) where we are given ‘Some parties have cut back on Meta advertising — but experts say it’s a hard habit to kick’. It is here that we are given “Federal political parties have diverged in their approaches to advertising on Facebook since legislation meant to support the news industry touched off a public brawl between the federal government and the social media giant.” This is fair and there is a lot more (read the article. Yet when we get to “For the real players here who are attempting to really influence voters on a mass scale with real budgets, they’ve just invested so much money into these platforms over the years, they’ve collected so much data, that starting from scratch with something else is not realistic” This might sound seem true, but the overall issue is set into different stages, it is set into an optional stage of imagination versus awareness, awareness versus perception and perception versus reality. Now we have always known that there is a gap between imagination and awareness and for teenagers that gap is massively larger (if in doubt ask Canadians Laura Vandervoort, Blake Lively  and Kim Cloutier). 

The problem is that this difference is massively large with advertisement too, not just photo models. The unspoken problem is that with advertisement that gap reaches a lot more groups, and the more groups are affected (age, gender, social status) the larger the problem becomes. Facebook might have over 3,000,000,000 active members each month, but how real are they?

This is not anti Facebook (or META), I have liked my Facebook for over 10 years, but I have limited use, as I see it is a dangerous place. I have had dozens of fake people trying to interact with me, I see attempt of interaction from places that I have never been to and I do not know anyone who has and for the most I use it to keep people from my past all over the planet informed. That list is dwindling down as over 30% is now dead. Time catches up with all of us. 

You see, the issue isn’t merely time, it is ‘they’ve collected so much data’ and in this data just for the sake of data ends up being a really bad joke. If I have a day of sifting through that mess, I will find all kind of data issues, data verification is no joke and it tends to show that ‘data investments’ tend to be a form of shifty sand and it will drown you. The setting of time is that EVERYTHING evolves, all data collections are based on a stage of hierarchical settings and they change, sometimes twice a decade. Facebook avoided that part and now the wrong people see that as gospel, but that is the most dangerous step of all, relying on the wrong people. In all this the media holder is also a stage we need to understand. Weirdly enough it was a Canadian who did just that. His name is Ryan Reynolds, you might not know him, he was an extra on the X-Files season 2 (I looked it up to be certain). He is into booze (Aviation gin) he likes his football (Wrexham) and he has his phone calls (Mint mobile).

He also sees that media has larger options and through that he is linked to MNTN (https://mountain.com/) as they call it themselves ‘The hardest working software in television’, you see, the stage of creating awareness is just that ‘creation of awareness’ and that is NEVER set to one channel. In that stage I mentioned earlier Imagination, Awareness, Perception and Reality. How much verification has been done. What methods of verification was used? I know, the META presentations are good and every data seeker is getting a hard on (read: boner) on the presented granularity. Yet in it in what some Google Ads people call impressions versus clicks. Not every person that got the impression will click and there is no realistic number to get that, not even a notion of one. Now you can live through impressions and that is OK. I will overlook 97% of all impressed onto me and forget it before I am half a page further. Sometimes I take notice but I do not click. So where do I fit? And I am merely one of many millions. Whatever table or chart I became part of is already incorrect and like me millions fit that bill, so how hard a habit is something to kick when the numbers do not add up?

So there is in the first an option to ‘return’ to television marketing and there are more options, but it does require a different view to data and perhaps the notion of returning to different data is not great and it will give nightmares to this who are faced with it. Yet, when others start questioning the data presented, the data in hand and demand verification. What will they say? META (or Facebook) says it is so? Did you become that much of a teenager overnight? You might want to give Kim Cloutier a call asking her feelings towards the teenage boy population, you might not like the answer, although you might see a reason to invest in tissues at that point. Advertisement goes with the times, we have seen that for almost a century, like Yellow pages, Facebook is facing hard times and they will get harder over the next 3 years, it is the consequence of evolution. Facebook has had a really good time, much better then most, but they either evolve (and meta is trying that too), or they end up fading like the yellow pages did in too many places.  

True data is the just capture of data of an evolving system in motion and it is not a 4K film, it is a snapshot of THAT moment, that is what data has always been. Thinking it is more is the danger, that is the dangerous event we all have to avoid. When someone tries to sell you a polaroid moment stating it could be a 4K scene of Laura Vandervoort and it is not film, but real, you are getting conned and you get what you deserve. An empty hand with data that has no meaning and at that point there will be no meaning, because there is no way to verify the data you have and that was the second trap. The second trap was always verification. Did you really think that the Nigerian prince is real? In march we saw that a record figure of approximately 2.2 billion fake profiles were removed from Facebook. Now, were they all removed from the very moment of creation, or were they found to be fake? If the second is true, how many data tables are they inhabiting? Now consider that a place like Nigeria (just an example) has 215 million people. Do they all have internet? So really, where were these 2,200,000,000 from? Verification is an ugly business that has been pushed to the background where it can be ignored. Kicking a habit starts by knowing you have a problem.

Enjoy the new week.

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September 22, 2023 · 23:58

A delusion within a delusion

A few things happened today that gave pause for thoughts. I believe it that it reinforces the ideas I had from the very start. Some (especially Microsoft sycophants) will state that it is exactly the evidence making me delusional. I will let you decide.

To state this I will take some detours. The setting I always had was that by the time phase one was completed, 50 million subscribers would be added. A few parts support that media, yet I will not mention them here due to some sycophants. What you need to know is how I got there.

So there is the setting that three and three and three make nine. I state that it could be 729. So how did I get here. Well, (3×3)3 is the quick route. But that would be regarded by most as flim flam numerology. So how did I get there?  

Consider two persons, person A and person B. They both have 4 million followers. You would think that you get to 8 million which makes sense, but you would be wrong. Consider these two persons. They both have interests and for the simplicity we will take random groups. Fashion, Books, Technology and Art. In these classifications they can attract each 2 people. As such the equation now becomes 2+2+2+2 times 8 million. We now have 64 million. There will be overlap, yet the more diverse these groups are, the lesser the overlap. It is a little bit like anti clustering. New clusters that are similar but not alike. This (sort of) relates to Späth, H.: Cluster dissection and analysis: theory (1986). Another person who talked about this was Iliya Valev (around 1998). 

Now I have to make a side jump. It is an old setting for a tri-sided dagger, or a Jagdkommando knife. The response on it is “The tri-dagger’s problems all begin with that godforsaken twist. It lacks a proper cutting edge, and it’s wide shape means that, as a slashing weapon, this thing is about one step up from paper cuts”, so how does this connect? Well, I have always ben a fan of a tri sided blade. It is forbidden as an actual weapon, but in my view I see it as something with three sides. Presentation, Perception and Principle. They support and reinforce one another. Perception is reinforced by Principle and Presentation, Presentation by Perception and Principle and Principle gets support from Perception and Presentation. No matter how you wield it. We see the opposition we read earlier, but we see it as a knife. You need to realise that the origins of the stiletto was invented in the 15th century to be an anti-armour knife. Not meant to slice but to stab and it went straight through leather and most metal armour. The ‘recipient’ basically bled to death on the spot. Now, hindered by its own armour it could not get any bandage applied before he bled to death. The jagdkommando knife is similar, the wound becomes to hard to heal or apply first aid, which was why it was forbidden. But the application of it is still valid. It was meant to kill with certainty, plain and simple.

Out of bounds
This is exactly why I never wanted Microsoft to get involved. They can spin whatever they like, and as they waste 69 billion on some call of duty solution, I am in the process of taking their population away from them. You see, you can spin innovation, but when the results are absent. You become part of the problem. This is supported by two part. In the first part one source gave me that 75% of the Xbox population is the Xbox series S, as such they already lack next generation solutions. The second one is harder. This was seen two days ago (at https://edition.cnn.com/2023/09/20/investing/premarket-stocks-trading/index.html) where we are given ‘US debt rises to $33 trillion as government shutdown looms’, we know there will be some last minute ‘solution’ but that is now becoming increasingly less and less likely. Microsoft has a system that ‘thrives’ on US government and its allies and that is a massive chunk of its business. So when that machine starts going idle more and more, their goose is cooked. This is why I speculated on a 2026 fall of Microsoft. Google decided on another path, so they are out and Amazon doesn’t seem to be waking up. Now China has three sides of a square nearly ready. The media is happy to spin that this is merely three sides of a heptagon and they too are pretty spiffy on presentations. Yet there I am with the other solution.

Why Canada?
Canada was part of the solution from day one. Even as I had no idea on the impact Microsoft was facing at that point, for the simple reason that I never cared about Microsoft. They merely were. But on the 5th of November 2021 I wrote ‘Egg-timer please’ (at https://lawlordtobe.com/2021/11/05/egg-timer-please/) there I wrote about Randy Lennox, CEO of Bell Media. There were two reasons, one he was Canadian (Americans were starting to get a global bad rep), he would not have that against him, which mattered to me to progress my IP. In addition he had sides of a documentarist which would be important for part of my solution and as a CEO he had international access (something I will never have). In addition Canada was a commonwealth nation and as a commonwealthian that mattered to me. 

So why the numbers?
You see, the numbers sound nice, but to get to the 50 million subscriptions I need a acceleration curve, anti clustering shows that acceleration a lot quicker. The simplest example I can give you is the difference between ‘You need to be a biker and you need to be a painter and you need to be a technologist’ and ‘You need to be a biker or you need to be a painter or you need to be a technologist’. It is not that simple, but it shows the difference the quickest. If acceleration is key, the ‘or’ group is the acceleration you need. 

These factor made me realise that Microsoft would never be the solution, they keep on buying and missing the innovation. They will state that they are the innovation that works like an anchor, but the innovation of an anchor is not because it is working, but because it didn’t work and we see plenty of that at Microsoft, but they never improved their models and I spoke about these failures too often to rename them now. Amazon was for the longest time the larger option to get it all done, but they decided not to wake up (I actually gave them the heads up). As such Andy Jassy and Jeff Bezos struck out. Now we have a new option. You see, I considered Apple, but they had their own niche. I respect niche players, but they come with blinkers. That is optionally not a bad thing (as long as they pass the qualifying question) but without that I am giving away the play to them and giving Apple something for nothing is just too unacceptable to me. Hence I contacted the Saudi Government in September 2022, I admit it did not go the way I had hoped, but not all was lost. If the Kingdom Holding group would accept the stage I presented, all would be well (I am still waiting). A new player that reared its head in January 2023 was the Tencent Technology group. They had the drive to make it work, but I believe a lot more could be achieved if Amazon or Apple were part of that deal (and I do prefer to get paid). It was also around that time that the secondary impact became visible. Meta would lose more and more market share and as such, so would Twitter (read ‘X’). Their losses would not be immediate and would take some time, but their granularity would be lost as my IP gains speed. So when these two lose 30 million people it would hurt their bottom dollar to some extent and from there the damage merely increases on a few fields. It was the advantage a player like Amazon could use to really impact global business. 

Mister X
Mister X does not relate in any way to Twitter. I considered the second person in that equation and I suddenly realised that this person could put the media out of business to a larger extent. The media that has been spinning for the need of their stakeholders and advertisers as well as their digital dollars would suddenly lose a massive amount of revenue over the short initial time. They would not be able to correct for this and they would have to bend over backwards to become anyones bitch. That works for me as the media has become a much larger problem and I suddenly realised that this could be used to wield information in a different direction and lets be clear, these two people stand to make a nice slice of the initial $5,000,000,000 annually. And I am not forgetting about little old me, I stand to make a nice retirement fund as well (which was my initial reason). I care more about my IP being successful but that will hand me a very sizeable retirement parachute too. As such I do hope that certain people will see what they are about to get, not in the least CEO Talal Ibrahim Al Maiman and Crown Prince Mohammed bin Salman Al Saud. The second one doesn’t need the money, but when his royal highness gets to stick it to both the US and the media at the same time, he might do it just for the fun of it. In the meantime I wonder how fast the US shutdown would affect Microsoft. It will not initially do so, but this is the second shutdown danger in as many years and the third is not far behind and when that becomes a threat a third time, the chance of a last minute resort becomes less and less likely. So when the US government shuts down, how will Microsoft receive its cloud revenue? Its 365 revenue? So, how big is the actual Office 365 Government service description? When that shuts down, who pays for the $35 a month, per employee? Did you consider the amount of revenue Microsoft at that point will miss? 

Consider the slippery slope the US is on, consider what they sacrificed for the good of ego and you will realise that I was correct all along, optionally I was correct going all the way back to 2021. 

Enjoy the upcoming weekend.

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July 27, 2023 · 13:47

Sportwashing, what does it mean?

I have had my issues with the media for the longest of times. This time something on sportwashing, written by a woman (of course) where the Guardian gives us (at https://www.theguardian.com/world/2023/jul/26/revealed-saudi-arabia-6bn-spend-on-sportswashing) ‘Revealed: Saudi Arabia’s $6bn spend on ‘sportswashing’’. This setting comes across as a massive joke (to say the least). So when we are given “Billions deployed since early 2021 in a move critics say is an attempt to distract from human rights record”, so who are these critics? Names please? The reality is a lot easier to set in. This is not about some wash, this is about the beginning of the end for media players all over the globe. The setting al almost 2000 years old and was given to us by Decimus Junius Juvenalis who phrased ‘panem et circenses’. He accused his world of “to generate public approval, not by excellence in public service or public policy, but by diversion, distraction, or by satisfying the most immediate or base requirements of a populace, by offering a palliative: for example food (bread) or entertainment (circuses).” The west (especially America) took this to heart and for decades it worked for them. We all got the NFL, NBA, NHL and so on. The problem becomes when the well dries up, when the coffers are empty. This was an event that people like Gaius Caesar Augustus Germanicus (aka Caligula) faced and now the west does too. That being said, as I stated a few times over, Saudi Arabia is about to become the largest 5G hub in history, connecting Africa, Asia and Europe via Saudi Arabia (STC), as such the new (soon to become released) news channel makes sense. In addition to that they need to create waves of watchers and as these high end sports will all set the focus to Saudi Arabia. Football, Formula One, eSports, Golf and that list keeps on growing. Soon all eyes will be on the STC and the MBC Group soon enough and that matters, the MBC group started in 1991 and in 31 years they grew and they are about to become the biggest player of them all. I saw part of this and adjusted my IP accordingly (to some degree). And as they go live, the advertisers will walk away from the BS channels we watched for decades. Advertisers will go where the money is and that has nothing to do with sportwashing. That is the business of the day. As such I have no idea where people like Ruth Michaelson get their ideas but they are massively flawed. Then she starts to add fictive settings based on the disappearance of Jamal Khashoggi, which is interesting (apart from that essay joke by the UN), no one ever presented clear and defining evidence on that part. It is my speculation that some people accepted some form of guilt after the immense bashing by the media and political players (I will exempt the Washington Post from this). It all starts to take shape and tis shape took some time to gather as this was a long play and the media is finally starting to figure out what I saw well over a year ago. These media people are about to become obsolete. All these ads in the UK and US, now pushing female football. This is simple, as I see it the other gender will be broadcasted all over the channels that the MBC group has and once they start owning stations in Europe the final part of this strategy becomes clear and just like Google buying YouTube, the MBC group will gather billions in advertisement revenue within the span of a year making Fox News close to obsolete, moreover over 300 sports channels will at some point show the MBC group logo and that is when the coins really start flowing into the coffers of the Kingdom of Saudi Arabia. Losers like Microsoft and peers like Amazon, Apple, Google and Meta will bend over backwards to connect in some partnership to the MBC group. As such the evidence is out there in all kinds of messages and news casts. You’ll have to dig, because the western press has been drowning whatever news came from the KSA, but it is out there, as such I wonder who came up with the lame term ‘Whitewashing’ more important, as the media does close to nothing to the actions in places like Iran, do you think that Saudi Arabia needs to spend billions to hide whatever Human Rights issue is in play in Saudi Arabia? What a farce that presumption is. Saudi Arabia and other Islamic nations rule and act according to the Quran, the rules of Islam and they are just a few steps away from being the most dominant religion on the planet. Perhaps doing something about catholic paedophiles well over a decade ago was the best course, but feel free to disagree on that one. And there is a second upside, the NHL will prosper as other nations add their visibility to the global population, not in the least by the UAE Ice Sports Federation and its 50 members. Did you know that the Ice Sports Federation in the UAE was that big? What else are you not ware of and what is being kept out of western news? So which Cricket fan saw any matches on TV that were Pakistani or Indian based? Consider all the sports we will be getting soon and wonder why the others did not give us that, kept it from us. Why?  It boils down to money and short earned cash at that, when you play the long game the earning are different and the earnings could be long term. So consider all the sports that the US and EU have to bid for, all whilst they have no money left, only on paper, but that does not pay the invoice, especially when the banks fold. 

Enjoy the day, one day left to the day before the weekend that comes.

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July 15, 2023 · 22:07

A 2 minute warning?

Yes, we can relate. Yet some will think it is about the 1976 movie, and they are not entirely incorrect. It has a different relationship. It is about a BBC article (at https://www.bbc.com/worklife/article/20230712-consumer-brands-leave-social-media-meta-threads) where we see ‘Why your favourite brand may be taking a social media break’. It is here where the speculations start. We are given “Like many of us, big companies are struggling to keep up with the number of social media platforms vying for their time and attention. They’re faced with the important choice of which apps to choose, in a market where social media can be an important brand-building tool and enable them to target consumers where they are most active.” You see there is more than one stream in motion. It goes beyond sniping (or shotgun marketing for that matter). It is about amount of considering versus smart considering. It was never far of my mind. You see my IP was set on a premise and even as it had options for advertising, or sniping. It was never about the timeline. Facebook overplayed its hand. Not initially, but over time people are starting to resent this approach. And like that 1976 movie, you could take a sniper rifle into the LA Colosseum and seek your target. One building with packed people, the chance to find your target is decently high. Now consider that Facebook was the Gatling gun and people started to shy away from that building you see that building holds 77,500 people. The Gatling gun (modern version) shoots up to 6,000 rounds a minute, as such the entire stadium is covered in 13 minutes. A sniping rifle can never get there, but its usage is different, each shot is a kill. It is precise and takes time. Sniping advertising is the same. It take time and effort (and causes less alarm). Yet the return on investment is almost always there and that was the approach I had in my new solution. It allows the ‘target’ the choice and that is the operative word. I do not think that brands are taking a social media break. They are (finally) figuring out that you can either market more and more, or you can start being smart about how you market your brand (almost like SPSS Answertree, 1998). And brands are figuring out that they start need to become smart about there approach (which would work out nicely for me as well). The article mentions Lush cosmetics and “The beauty company initially dropped off the platforms in 2019, due to concerns about fighting with ever-changing social media algorithms as well as the company’s worry about the potentially negative impact of social media on young people.” I reckon they were ahead of the pack when they decided that and they were considering what was wise, what was clever and how to be smart about it. Meta cares about its own bottom dollar first and that is where the users see the impact of a free service. I got there in 2021 and my models are looking very awesome, and their view is improving by the month. As such I mentioned a few months ago that I would indirectly be taking business away from Meta (and others), now if Amazon wakes up, they could end up with the home and away advantage all at the same time. If not it will fall to Tencent Technologies. I reckon that they are about to realise what I found and my mind would be worth a lot overnight. Apple is still not out of the race I reckon (if they have the answer to the qualifying question) but it is too much speculation. This is about marketing and that is only the start. You see, no matter how we see it. Whether we consider shotgun marketing, sniping marketing, blanket marketing and a few other methods. In the end these are the old ways and when the new ways come to pass a lot of granular discussions go out of the window. You all saw Meta (or Facebook), YouTube and Instagram marketing as the next wave, it was never that, it was a digital approach to Direct Marketing and SPSS shot that to smithereens in 1998 when they gave the audiences on global level Answertree. When you realise the simplicity and the connected improved results of that solution, that is when you realise that the age of Meta is nearly over. They had a good run mind you. They ran marketing into new directions for 19 years, just like Direct Marketing did 2 decades before and whatever came before that. This doesn’t mean that Meta is ending, but it will see a reduced interest and others will push the next wave. Who it will be? I have no idea, I am not tapping the vein of marketing. I merely saw another option that could have benefits for me, merely a benefit and that was enough for me. The next marketing wave is for whomever has a life dedicated to marketing, it is not me.

So there might be a 2 minute warning, although in marketing terms it is most likely a 2 years warning, as such someone will be raking in new solutions somewhere in 2025 and I reckon that this is when other options will be drowning out the voices of fake news and real news and create a new setting of what consolidates the marketing and advertising surrounding it. But that is my speculated view on the matter.

Enjoy the weekend, just 48 hours at best to go.

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July 6, 2023 · 22:39

Threading the needle

Yup, we all try to strike a balance, well, mostly all. You see the greed driven have no balance, they adhere to scales and only for as long as the scales are set to their side. To see this more clearly I will have to quote a previous article. In that article I wrote “Whatever they are spinning here, make no mistake. This is about DATA, this is about AGGREGATION and about linking people, links that too often Twitter has and LinkedIn and Facebook does not” and I wrote this on March 11th (at https://lawlordtobe.com/2023/03/11/one-bowl-of-speculation-please/) in the article ‘One bowl of speculation please’. I made a few more speculation there, but they do not matter, it is not important if they were correct. You see, I took a look at thread today (or at least try to). And the first hint was given below.

We could not create an account, you can only login with an instagram account, Facebook is optionally that desperate. It was always about linking data, about the granularity of their advertising population. That is all it was and Elon Musk opened that door by ruffling the feathers of his population. It gets to be worse as the ‘solution’ does not even work. 

Their servers are in for a rough pounding and when these services are united, your freedom is pretty much over. 

So there I was pondering a few issues and suddenly it hit me, you see when you when you look at the Tencent Technologies solution below, you might not see the options. 

But there is one and Tencent Technologies is now in a pretty good place to set a new stage themselves. It was always possible with cloud streaming, but I wonder if anyone had thought of it. It seems that Google did not, they dumped their solution. Amazon is clearly still in place in a few ways, but I wonder how far they thought ahead and now Tencent Technologies is nipping at their heels. I reckon that by late 2024 they might have figured out what I was seeing today. In the end Tencent and Amazon are in the running for a new side of cloud technology that is about to hit both doors. I wonder who will open their door first, because if I am right (and I have been correct more often than not) then the revenue from that technology will set them in a captains seat for years to come. And it was so simple, the greed driven people were overthinking their revenue and missing the turnpikes that gave them additional revenue on a long term scale. It is the consequence when you cater to the ‘fake it until you make it’ and their pupils have all turned to dollar signs missing innovation left right and centre. Come to think of it, I forgot another player. The third player is Apple and they could stand to gain a lot more (as does Tencent Technologies). I reckon that if Apple supports unreal engine 5 they might be slightly ahead of the other two, I reckon they need to get past the Epic Games launcher as those dodo’s will ruin a lot more than they make, but that would be up to Apple. A stage now set aside as Meta did not prepare properly, they did not copy the accounts setting because the shortcut was too easy, the fakers did not think things through and that will hinder a lot more than they think. No mater how they go about it, as the people realise that more and more data will be linked, the moment that they realise  that their freedom is now set to enabling advertisements on every device they have, that will be the moment that these people will shun away from Meta and whatever they offer handing a large field of opportunity to the ruling cloud streaming players like Amazon and Apple, with Tencent Technologies following soon thereafter. I am a little surprised, did Google not see this coming? I for one to some degree did not, but this is and has been a Google stage and they missed it too, even as they have some of the elements ready (with the Unreal Engine 5 engine as an unknown). A setting that was out there as I have written about it for at least a year. So what else are these people missing out of? Elon Musk opened the door, but the door also leads to places that Twitter and Musk were never in, as such what comes next and who will cater to that pioneering stage?

I honestly do not know, but I will see it come soon enough. Enjoy the day before the day before the weekend. 

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June 24, 2023 · 10:11

Path of a slippery slope

We all have that at times and this time it is me on that slippery slope. You see I made reference to the loss that Facebook would be facing, and yesterday I decided to dig deeper into that. You see, I have nothing against Facebook (or Meta), I am not after their channels. Yet my new design will give a larger stage and it will cost Facebook 10%-15% (a rough estimate), I doubt it will go beyond that, and if it does, it will not be for many years. Still according to the numbers I am finding (2022), that would mean a loss of $11-$17 billion to Facebook and there is no other side to that. It will not become my revenue (the revenue of my IP). It will trickle down to me to a small degree at some point and I was contemplating how I could enlarge that trickle effect. But I am deciding against it, because it will impact the bottom line which implies that the negative effect is a lot larger than the positive effect. And as I was looking deeper, I saw that the other branch has additional positive effects. Not more money (perhaps over time), but it sets the stage that the revenue of stage one will be met quicker, which is absolutely good. It is the third branch that has a few items, no negative sides, but I have been looking into getting a more positive impact, positive revenue stream sided. Still there is time for that and perhaps as the third branch is executed, more options become available. In the first I am looking into the option of the Tomes that are connected. There is a stream coming there and it is positive, but there are no numbers, no numbers from any reliable source that would give me this stage to be considered quicker. 

As such there are more sides to consider, especially as Facebook is coming with its own Twitter, there is nothing realistic yet, but I have been considering on how this could be accessed. As Twitter is playing games, I see no real benefit at present, but Facebook has other goals and there more options could evolve. 

Still I am on a slippery slope. I was feeling content and safe when it was all about the IP, as such I am not focussing on the revenue streams (other then a return on investment). You see, here we get Microsoft (who is not allowed near my IP). They are a 5 time loser. The first was their Tablet approach (that Surface thingamajig), which is nowhere near Apple, not even a dent in their revenue stream. This was their first loss. Then they lost their cloud solution to Amazon (that bookshop) which is loss number two, then they lost the console war to both Sony and Nintendo. This beckons the laughter that the strongest console in the world lost to the weakest of them all. That gives us loss number three. They are losing market share to both Apple and Adobe in their core office setting which is loss number four and the streaming war they will definitely lose it to whomever ends up with my IP. And in addition to that, they will lose to Amazon for sure and they will lose to whatever Tencent Technology will bring and they are likely to lose to Apple Arcade (I do not know enough of that solution) as well. This makes Microsoft a loser five times over and as such the implosion of Microsoft is still on for 2026. Which after all those billions invested in keeping Sony smaller is just hilarious on many sides. These elements matter because it places my IP in a premium spot. The idea that I have the ammunition that boots Microsoft in the ass makes me happy, no matter how little I get for it. Still, I need to focus. You see, getting overly happy on one side is not good. I require a critical mind to consider what could be done in three stages.

The first is what I must have (Unreal Engine 5)
The second is what I should have (a clear population with a mission statement)
The third is nice to have (A Foxtrot Uniform to Microsoft and optional additional revenue streams to moi)

These three streams are always considered in the short term, medium term and long term. Americans hate long term, the often lack focus and vision. Yet the long term is always important. It matters towards whatever mission statement you cloak yourself in and how you present the solution. It matters a great deal. Only spreadsheet users focus on the next quarter, but it is not about the next year, it is about the next three years (at least) and that is how I saw that Amazon and Google were leaving billions on the floor (Google more than Amazon). It is a realisation on where one could be heading where the real profit is, because the bulk of all revenue seekers are focussed on the next quarter (where their bonus is). And because of that they leave larger revenue options untouched. Feel free to oppose me on that, but when you do, look at your boss and their bosses on where they are focussed on. It is always a next quarter stage and you tend to lose a lot of revenue that way. Even now we see all the tech companies and places like LinkedIn shedding hundreds of jobs, all whilst a place like LinkedIn had options, they had in their niche options to diversify and keep to their niche. Others are in a similar stage, and when we realise that, other can have a go at finding their option. You see when you the delimitation of a corporation (that next quarter thing) your options open up, not merely mine. All those willing to dream and design past a next quarter will have options they never considered before and that is when you see the meadow with lost revenues. A meadow that Microsoft, Google, Amazon, LinkedIn, Meta, Salesforce, and several others. They are all shedding jobs and perhaps for them it is a valid setting, but that also means that they aren’t able to make critical adjustments when people are needed and that is where the visionary comes in. I was lucky that my IP started well before they shedded jobs. I was in a pristine place where no one was looking and I have that advantage now, an advantage that will not last. I get that. But for now they aren’t seeing what I am and with the tens of thousands of jobs gone, the manpower to seek around is also faltering for them (which is good for me). Still I know I am on a slippery slope. There are elements that I am most likely to overlook and I do not know which ones (because if I knew, I wouldn’t be overlooking them). 

Still it is a nice weekend for now, I will see what tomorrow brings. Time is not one element one tries to anticipate, it is too tiring an exercise and you tend to overlook more and more elements, they say a stitch in time saves nine, but for the most you tend to live on borrowed time instead of enjoying life and that is a big no no in my book.

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