Tag Archives: Sony

April 7, 2023 · 01:06

Choices of representation

This happens, we all make choices and that is fine, but when the BBC makes choices of representation there is a larger catch and we need to look at that. In this, I feel largely uneasy regarding the choices the BBC made, but I could agree that we all are allowed to make choices, so lets take a look and see whether their choices were really wrong.

First there is the title ‘UK video games market value dipped by 5.6% in 2022’ which we see (at https://www.bbc.com/news/entertainment-arts-65175394) and that is perfectly fine. Yet is the representation of a PS5 image correct? To see this we need to consider “The PlayStation 5 has sold 33.54 million units in 28 months, while the Xbox Series X|S sold 20.86 million units. The PlayStation 5 has a 61.7 percent marketshare (+2.0% year-over-year), compared to 38.3 percent for the Xbox Series X|S (-2.0% year-over-year)” (source: VGChartz), but in similar setting we always see this. You see, the setting (from my point of view) would need to be PS5 and Xbox series X, whilst the Xbox Series X is compared to the PS4 pro. But Microsoft is spinning the numbers to the extent that we can never do that, because that would show just HOW BAD Microsoft is actually doing. You see the Xbox series S is powerful enough to make next-gen games look great, albeit at a lower resolution and that is what Microsoft was toiling with, it was more powerful than the PS4 pro (not by much) but it was aggressively priced to do so and the series S now misses the drive and can only work with digital products (not a real issue in todays market). But that alone is setting a different stage and it makes Microsoft less than a winner in this. The second tier (completely unmentioned) is the Nintendo store, who is the massive winner here. In 2021 they had (according to released numbers) $15,990,000,000 in revenue in 2021, whist they ‘only’ had $14,011,000,000 in revenue in 2022, which was a drop for them to around 87.6%. There is your 5% market fall and I reckon that the fall will be the largest representation in the UK as well. No matter how great Nintendo is doing, losing out on $1.8 billion globally will do that, and the numbers I did not look at (as I do not give a hoot) is the mobile game revenue, which I expect show a somewhat similar drop. Yet the article does not show any of that, does it? So what was Emma Saunders doing? And why did she use a Getty image of Sony? The last one was the cherry on the cake, but it matters to me. The losses are clearly seen even if unexpected in the Nintendo and Mobile software setting and that is before I look at the funny money element of Mobile gaming. If anything Sony was a clear winner in 2022 and then we get “Pokémon merchandise was the top performer. According to the ERA Yearbook 2023, top performing titles in the UK in 2022 were Lego Star Wars: The Skywalker Saga, PlayStation exclusives God of War Ragnarök and Horizon Forbidden West, Pokémon Legends: Arceus on Switch and Elden Ring” which is fine. But that implies that Nintendo and Sony did amazing in these losses, as such why did we not see a Getty image of Microsoft there? Interesting how the BBC is shielding Microsoft from more established elements that do bring the bacon. The top performers do not mention anything by a Microsoft exclusive article, why is that? It perfectly fine that they failed to perform, but in that setting the 5% drop would be in the Microsoft realm, even as we see that Nintendo did a little less (and still was ahead of everyone else). 

So why did the BBC took to the streets with choices of representation by setting the image of Sony whilst they have been making numbers and growing marketshare? Is the stakeholder at the BBC shielding someone from bad news reflection? Just how neutral is the BBC at present? 

Just asking.

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April 1, 2023 · 18:54

Focal and blinders

We all face them at times, I am no different. The problem is when is what what. Let me be a little more clear, in my case Microsoft is an issue, as I personally see it, if they buy Blizzard, they will need $92,000,000 of profit a day just to break even with the purchase of 3 houses (Mojang, Bethesda and Blizzard), now this is not set correctly, they bought Mojang some time ago, as such the amount is a few million less, but it is not less by much. They already crashed Redfall PS5, which they are allowed to do. They are allowed to do whatever they need to with what they own. Yet, consider that the PS5 has well over 30,000,000 consoles in the field and they allegedly need $92 million a day, does the act make sense? So am I concentrating on a focal, or a blinder. Consider that a blinder lets you NOT see in a specific direction. We attribute all kinds of ‘evil’ towards Microsoft, are they blinders or are they seen as the result of a focal? That is actually a lot harder to answer than you think. When is one could also be the other.

As such I have been concentrating on my two IP projects. Project Graveyard and Project Cluster. Two very different software and hardware IP settings. They both fit the Amazon Luna and optionally whomever buys the Google Stadia, which is why Kingdom Holdings was on my radar. One will be a decent downfall for Microsoft the other no less, but also takes the steam out of Facebook, and as such Amazon was the logical path to take and not just merely logical, Amazon was about to get a whole new range of revenue because of it. Yet I try not to be smitten by either blinders or focal (no matter how much fun they are). As such I saw the appearance of Tencent on time and even as several players are willing to ignore Tencent, I cannot and I will not. Tencent has seemingly the ability to unite gamers. In addition it allows China to grow in one additional industry where Americans thought they would not exist and now Microsoft in particular will have a problem because of the required $92 million a day will become a nose grounded with an anchor around the neck of American economy. And there are plenty of nay sayer spinners on the internet. It is all Microsoft and they are all getting on top of things. So lets have a go at that list 

1. Microsoft would acquire Mandiant to solve their solarwinds issue
There was one news cycle and then suddenly it went dark, there was no more news. I raised it in ‘What we hope for’ on March 7th 2022 (at https://lawlordtobe.com/2022/03/07/what-we-hope-for/). It became part of Google and it is a Google solution now. After that Microsoft and cyber solutions went a little dark on the matter.

2. Microsoft had a new Tablet to WOW the world. No, it didn’t never got close to the Apple iPad and it got even less close to the iPad Air, two devices that were more able and had a larger following and it still does. It still has a lot more to offer, but the spinners came with the ‘with the keyboard it was a more complete laptop’. No, it was not and it will never be that more. I saw people howling with agony as they saw failure after failure on their Surface. I still see some people trying to spin that thing. A $1650 solution trying to win over a $500 iPad, all whilst Apple has the more versatile device.

3. Microsoft has the cloud solution, Azure. Smell it, it smells nice. Which is laughingly the biggest loser of them all. In clarity, Azure is not bad, it lacks and it has no business in gaming. Azure is the Microsoft solution and after 3 years it is nowhere near ready to take on the AWS (Amazon Cloud solution). Last month someone wrote (not me) “Azure is more costly. Azure is the finest alternative for a robust Platform-as-a-Service (PaaS) provider and even a Windows integration. If a company needs infrastructure-as-a-service (IaaS) or a wide range of tools, AWS may be the ideal option”, so where are the SAAS and GAAS comparisons? And when I look, there is always a hidden issue where the people are promoting THEIR solution, no matter whether it involves AWS or Azure (Google is falling behind too much). At the moment the marketshare of AWS is a lot larger and in some reports it seems like Google cloud and IBM cloud are underreported. What matters is that this is another field where Microsoft is not ahead. 

4. The Microsoft gaming console is the most powerful in the world. It might be true, but the weakest console of them all (Nintendo Switch) surpassed the Microsoft sales numbers by a lot and did it in half the time Microsoft with their X/S console were in the field. Even now, these numbers of X and S series consoles are aggregated, the loss is that defining. They are way behind  the PS5 with their X series console, but it is the most powerful in the world. In addition the PS5 has a whole range of next generation titles that goes into the dozen and the Microsoft console is lacking there, even after two years it is still lacking in Next generation titles. 

I will ignore issues 5,6 and 7. 4 fields where Microsoft will need to do a lot better and for years they were not able to do so. So where is that $92 million a day profit coming from? I cannot see it, can you? And that was merely to claw back the investments on gaming alone. Amazon is hungry and they are driving their AWS (and optionally their Amazon Luna too) making the pain for Microsoft larger. Apple has a firm grip on their devices and even as we might not like Apple, their devices are solid and Microsoft has no chance of driving a wedge there. And as I see it, they already lost the console war. In that environment Microsoft is bleeding revenue all over the field, their books are red with blood and red ink. And for their security I have not seen an alternative for Mandiant (owned by Google). So where are they now? When will we see another Solarwinds? It is not a given, but they lack in cyber security, so I fail to see how they will stop the next wave. 

And now the battle field changes further, Tencent is about to arrive, I merely wonder if that was one of the reasons why the E3 was cancelled (I honestly do not know). If Tencent arrives, it arrives with more options and more settings than the Microsoft console field will allow for, no matter how that plays out, it makes the Blizzard $65,000,000,000 a massive anchor around the neck of Microsoft and it will hurt them, no matter what ideas they have. Tencent has been funding a lot of Unreal engine 5 stuff, as such they could wow the gaming community and if they are going the direction I am speculating on, it will hurt both Microsoft and Amazon to a larger degree, in this the pain to Apple remains unknown, or it might be minor. And that is all before some figure out that Project Cluster will enable a lot more than anyone considered, it was meant for that, to be ready for national 5G implementations. How many of them did that off the bat and how many (implying Microsoft) stated “We will get to that when it is ready”, it is the short term focal point of a quarter by quarter BI person. In this none of them have a real long term focal point and that is why Tencent is a danger to them all, they are focussing on 2025 and 2026 (the year Microsoft allegedly collapses).

So is Microsoft my blinder? Is it my focal, or did I see the stage for what it was one that offers great options for some and not that much for others. They limited their abilities by hanging an additional $65,000,000,000 anchor around their necks. I am calling it as I saw it. Perhaps I am wrong, you tell me. I gave you the numbers and the works, you can do your own research.

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March 31, 2023 · 20:09

Those cordially invited

That is a setting that is not merely an evolving one, it sort of fits several stages and it all revolves around the choices that some make. As such when the Gaming Bafta’s were on, there were two considerations. The first one was how well did Sony do, the second one is how bad Microsoft is doing. I will get to the logic a little later. Sony sort of won a few times. There was God of War who was a winner, of course the music by Bear McCreary won and Christopher Judge as the voice of Kratos won. It won 6 awards in the Gaming Bafta’s and had 15 nominations, including EE game of the year, best game went to Vampire Survivors by Luca Galante. Horizon Forbidden West by Guerrilla games, a Sony exclusive won best technical achievement. One out of 5 nominations. This maters as these two games are gaming achievements of the highest order. God of War is given a 94% score, HFW an 88% score (I personally believe it should have been a 92%). Microsoft and their acquired houses had 4 nominations and zero wins. OK, I will grant that Bethesda had bad luck having to go up against one of the Final Fantasy kids, but still as I see it, no bang for seven and a half billion spend on purchases? Perhaps next year. The big titles were not here and I was missing Hogwarts Legacy, but they might have missed the cut off point. As such Microsoft has additional issues next year and that is before the storm hits. You see, the E3 was cancelled. It does not matter what the reason is, they cancelled it for some of the players having their own spin presentation, where they can intentionally not invite those critical of them. It makes sense and it is a valid and acceptable choice to make (even as I am spinning this in personal ways too). You see, I do not know the individual reasons and that means I merely do not know. But the hardships that Bethesda presently has, the lack of releases by Microsoft houses and whatever Ubisoft has to remain absent, they might all be perfectly valid in Business Intelligence, but gamers will spin this. One source gave us in January “Ubisoft’s Project Q has now been reportedly cancelled. The PvP battle arena game was announced less than a year ago in April 2022. They’ve already delayed Skull and Bones six times now and the recent comments by CEO Yves Guillemot haven’t helped.” Another source gave us that Assassin’s Creed Mirage and The Crew: Project Orlando will not come before Q1 2024, implying that they miss the summer haul and the Christmas revenue haul (including thanksgiving), two massive revenue moment. As such it makes sense to give E3 a miss, yet I personally would have spun this into ‘We will get a better result when we take more time’ even though one game has had 6 setbacks. They basically face a lose lose proposition. In all this I set the groundworks for new IP and that actually matters this time. You see there is an element missing at present. That element is Tencent. They are giving a miss for now, but they are pouring buckets of gold into their Unreal engine 5 design teams, this implies that they could grow big next year, they could pull the carpet from under Microsoft legs. 

I did not give Tencent the consideration I could have, mainly because Amazon is a better fit, but in the setting that they are in. I am sitting on a totally new form of gaming on one hand (a small exaggeration), on the other hand the other IP in phase one could represent five billion and a lot more after that. Tencent could be the direction to grow my setting and even as I prefer Amazon as a first choice, one needs to go where the gold is (a small personal greedy direction). And as long as Microsoft is rejected as a contender, I am happy, even if Tencent ends with the IP. It still is important for me to assist in sending Microsoft to some revenue graveyard by December 2026. You think I am serious, and I am, but there is a hidden egg in the graveyard part. 

If Microsoft had focused on quality instead of spin (which they in part might be) there could have ben a little hope, yet at present when we see the Xbox Series X and after two years we still see review (source: Tom’s guide) “Few next-gen launch games” a setting you can accept in year one, but not after two years, you see how Microsoft is desperate and now I add Project: Graveyard against that setting, without Microsoft being able to attend that game? It is nice to hand Microsoft the wooden spoon in 2024, especially when they could have spend a little over $100 billion by then (Mojang, Bethesda and Blizzard) and that is before the other IP is launched (if it is sold) and before the list of Sony releases get to be even larger. Ubisoft is important for Microsoft and their consoles as they were their biggest drive, no matter how we think of some games, Ubisoft has had moment of true greatness and one additional title could safe Microsoft. So when we set the larger stage and we see the gaming Bafta’s and the E3 cancellation, the larger stage of Microsoft is as I personally see it diminishing. And the stage is worsening in other ways too, but I will write about that should Microsoft acquire Blizzard, because that is expected, but not set in stone at present.

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March 29, 2023 · 23:46

By Jove, I did it

This is not how it started. It started with me being mad at Microsoft. The question is whether I had reason to be mad at them. They bought Bethesda (and stopped Redfall for PS5), now they are out to buy Blizzard and I am seeing the most BS issues get to the front of the line. OK, I can do something about that. You see, my imagination is a good one and I am going to make sure that this $65B investment is the one they choke on. There is also another part. Here we are sitting and we get the line ‘Microsoft says 10 years is ‘sufficient for Sony to develop Call of Duty alternatives’’ Wrong! I finished it today and it is a nice challenge, one no one never saw before. It will be exclusive to Amazon Luna and optionally Sony as well. A game where Microsoft is not welcome. The fun part, they do not have to pay 65 Billion for it. If Amazon buys the other IP (which bags them well over 50 million subscriptions) they get this one for FREE! It becomes their IP and I hope they share it with Sony. I know it is their call at that point, but to see Microsoft fall and implode by 2026 will matter to me (loud evil laughter to follow). 

I had part of the idea and then today, the other parts started to connect. The challenge, the levelling, the area, the environment and a few other parts. The price? Well the other IP is set to $50 million post taxation and a few extra’s, and that is one hell of a long way away from $65,000,000,000. For the non calculus people among us, it is less than a mere 0.1% of the amount, that is how you drown a corporation, by making them drown on their own futility and that is what I set in motion, a new way of gaming, a new challenge that no game streamer has ever seen and there is no cheating here. Any cheater will become a pig faced player (quite literally) and its pig appendages cannot hold a weapon any longer. It can merely run and oink a lot. So the CoD cheat people will run into the light and wonder what is happening. This game will be different and it is no easy reward either. It becomes you against 880,000 others (not all at once mind you). It felt good, to suddenly connect the pieces of the puzzle and let Microsoft eat crow. Yes, I knew I had it in me, yet in all honesty I expected it to take a little longer, optionally a few weeks longer. But there I was, it was a little past 16:00 and the puzzle was ready for presentation to Andy Jassy. The question becomes ‘Is he ready to take Microsoft down a few pegs?’ He might not be, and when that happens, it will be up to Sony, but to be honest. I prefer Amazon as the other IP can be qualified with a dollar value much faster and they would get this solution for free. A win-win I would say. 

What a lovely way to start Thursday!

Have a great day, dream big. Especially if it is about kicking Microsoft in the testies.

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March 25, 2023 · 21:50

Another promise in the works

It was a mere 15 hours ago when we were given ‘UK regulator no longer thinks Microsoft is buying Activision Blizzard to make Call of Duty exclusive’, which might be true, but Microsoft created waves when we were told that Redfall was made an exclusive the moment Microsoft bought Bethesda. Now this does not mean that Call of Duty is becoming an exclusive, but there are other things that Microsoft could do and over time we have seen them do similar actions and they have made a $68 billion wager on ‘their’ success. As such I feel that I need to counter the setting by creating a new IP, never seen before and it will be an Exclusive for Sony and Amazon (well optionally whomever buys it will have it all to themselves. Yet the idea of slamming Microsoft in a few ways is oddly satisfying. The IP is at present set to counter whatever Bethesda and Blizzard have in the works. Of course there will be a time of growth and there is a timeline. Only stupid people think that they have a solution ready of the bat. I already created IP to counter Bethesda’s Elder Scrolls with IP that was actually meant for Bethesda, but when they became part of Microsoft, that went into the drawer. Now it serves my need to drown Microsoft in their own arrogance. So in the net IP instance, I focussed on an First Person game, the reason that CoD is First person, but there is a rather large need to go in another direction and I think I achieved that. I looked at combat, I looked at healing parameters and I looked at some of the weapon settings. Two elements I solved and even as you can collect some things, the aim of collection is set to a more redundant stage. A world with 800K opponents does not need to rely on weapons, it needs to rely on favours and I think I set that in a new limelight. The idea of blending favours and favoured weapons is something not done before (as far as I could tell) and in this world we all adhere to one master, well two if you are a proclaimed master of self. Then I considered the world of income and I discarded it in this case to a much larger extent. There will be options for barter, but bartering will be set to other needs (not missions). Then in light of my everlasting need for replayability I set mana to a different score, to the enhancement of passive abilities. There will be melee, ranged and weapons of reach. And your first choice matters, there will be no real switching in the initial game if you want to stay alive. You see in the old days people could hardly afford one weapon, let alone several. So I decided to set the combat to knife, dagger, gladius, sword, axe, club, mace, pitchfork, spear, bident, trident and a few more. But the game needs to be a challenge and there we have the larger stage (which will be revealed to some extent at a later date). As my mind sifts through challenges and opportunities it is important to keep this an open sandbox game, to give the people choice to go in any direction and to consider the realm they are in. I wanted more than a simple game with trigger points and that is where I found myself. There will always be people that prefer CoD, but when you consider what they achieved in NEW innovations, I feel I have a chance to make Microsoft regret their choices. If this game gets its own following and merely persuade 10% of the gamers to try something else than CoD, my job is done and when Microsoft has to do a Ubisoft and sell the game at 50% less (or more), that additional $68B anchor (in addition to Bethesda) it becomes a $100B chokehold and as I wrote 2 days ago in ‘One thought counters another’ (at https://lawlordtobe.com/2023/03/23/one-thought-counters-another/) the simplified quote “To merely break even Microsoft will have to exceed 72.8 million of PROFIT every day between now and 31/12/2026 and that is merely to cover the last three spendings, not all their waste.” As such I ignored a few items, but the short and sweet became that they need $72.8M a day to break even, so when my IP allows Amazon Luna and Sony to diminish that to a mere $32M a day with the added thought that in gaming they have no chance of getting anywhere near that $72.8M a day, especially with GamePass in play, they stand to lose more and more money. The added benefit of IP that is there not for Microsoft products, Amazon will grow (still hoping they buy the other IP which would land them well over 50,000,000 subscriptions)and Sony will grow a little more too Sony might not grow too much due to me, merely because they have an amazing lineup of games already. But I am adding them to make sure Microsoft gamers will see that there is more out there and the CoD fans will stick with Microsoft, I get that and they are ‘devoted’ fans, but when they merely get more of the same and they seek out other shores, Microsoft will truly be done for and at that point the Exclusive needs of Microsoft are merely nails in their expensive coffin. 

This is seemingly becoming such a nice weekend. I will have a cheese sandwich and consider to meditate on an old expression of adding the angel’s share to the game. I could not find anyone who did the same ever.  A game with over a dozen unique parts never seen in FPS games before. It sucks to be Microsoft soon enough, for now lets see how arrogant they remain.

Enjoy the weekend!

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March 23, 2023 · 09:14

One thought counters another

This is a case we sometimes face. My thought counters theirs and their thought counters mine. There is nothing unnatural about it. In a setting where we applaud, respect or even merely accept the scales of balance, we see that one side counters another. Balance is natural and that is important here. You see, players like Microsoft have been fighting balance for their own selfish little needs for the longest of times. Now, this does not mean that Amazon, Apple, Facebook and Google are not like that, but they tend to go with the flow for most of the time (Facebook perhaps a little less than the other three). Apple might be the most in tune with the scales of balance, but that is from where I sit and might be incorrect. And this all started with ‘Microsoft says ten years is “sufficient” for Sony to create Call of Duty rival’, yes, I can do you one better. They can do it in half that time. More important it will not be some Call of Duty rival, it will be better. As Microsoft is becoming more and more of a hollow egg, the $69 billion more in the near future is also the face of a failing company. You see, You can buy all you like, but when the creative people walk away because they see the failing of a company who fails against Apple with their Surface, who fails with their Azure against AWS, who fails with their Bing against Google search is a company that is doomed and as I personally see it, it is in its last 1,375 days before it crumbles into a joke, that firm will lost a lot more soon enough. And it is not that hard an equation. To merely break even Microsoft will have to exceed 72.8 million of PROFIT every day between now and 31/12/2026 and that is merely to cover the last three spendings, not all their waste. That is why I know that Microsoft will fail. So I created in the past blogs the foundations of more RPG that I made freely available to people designing for the Amazon Luna. It is the final blow of failures for Microsoft. I don’t need to do anything for Sony. They have their horses in a row and they are ready to race. Nintendo has its own niche and they are doing fine. All settings that two gaming giants had racked up correctly. Microsoft betrayed their own gamers, blew its audience who is now taking a distance from Microsoft, and as such their population is dwindling down. Still think I was delusional?

It goes from bad to worse after that. Their own cornerstone is having more and more issues and people are willing to push away from that too. Microsoft office is too bulky and there is a lot of power in Open office and Google’s solution which apart from their spreadsheet is doing above OK, not to mention the fact that it is a free product. And in the graphic settings Adobe surpassed them in several ways all at once and in the age of Meta and their metaverse Microsoft will merely lose more and the need for the daily profit of 72.8 million that marker will merely bite more and more. With the Luna set to overtake (with a little help) the Microsoft streaming service they will get another opponent. It is Chinese Tencent who is already taking serious time to create Unreal Engine 5 applications. Another soft spot Microsoft was ignoring. Yes we are given all the spin in the media, but too many is created by ‘Microsoft Friends’ and we see AI claims all over and when we think things trough, we will realise that ‘their’ AI is data driven and they lack data. There is no way that some AI claim can create scripts. You see (deeper) machine learning can only react to data, react to events they HAVE and that means that they can copy and edit, but they cannot create. That is the first larger flaw. And now as I had another idea for Streaming gaming, there will be a much larger case for people to connect to systems that will deliver, not are bought and then altered to fit another need. That is a sure way to fail. One source (a few, but seemingly all from the same source) gave us “Redfall PS5 version was in development, but cancelled after the Xbox buyout”, so how does that align with a Microsoft statement that they would be everywhere? Now, lets be clear Microsoft is allowed to do what they do, they bought Bethesda, they are trying to own Blizzard. But what happens when we design new versions, new IP exclusive for Amazon Luna and Sony? What is their win when they spend $100,000,000,000 for a console that as some sources gives us 

As of June 2022, lifetime unit sales of Xbox One consoles in North America reached 31.58 million, while in Europe, lifetime unit sales surpassed 12.8 million with some partial addition of what was estimated that Microsoft had shipped at least 18.5 million units of the two consoles (series S and X) worldwide by December 2022. Now look at the Sony equation. PS5 sales have now climbed to 32 million, with 7.1 million consoles sold in the last three months alone, a dramatic increase over the 3.9 million sold in the same quarter last year. This means that the PS5 is almost equal on the Microsoft last 3 consoles, all whilst the PS4 has surpassed 117,000,000 consoles. Now they want to go to the cloud whilst their consoles are already doomed. So I am willing to set aside some creative time to make sure that they fail there too. 6 directions (tablet, SAAS, office, search, gaming and GAAS) where Microsoft fell short and keeps on failing, no purchase will counter that and the message merely gets to be worse soon thereafter. Now, do not discount some options. Microsoft will get some parts right, Starfield looks for all accounts amazing, but when there is an alternative people will go for the one solution that does not betray them. And should Amazon (or Apple) select my IP, they stand to get more than 50,000,000 more accounts making the failure of Microsoft even more dismal, especially as I predicted this setting for the better part of 2 years. No spin will work when there is a published article countering that. They are all about making a spin towards the future, but what happens when the ‘future spin’ becomes past and does not hold up to the numbers? That is the part Microsoft seemingly forgets about (again and again) and that wheel is merely spinning faster and not for Microsoft. They will merely lose more and more control. At some point they will need more money to repair the potholes of their shoddy road. Consider the Solarwinds issue and the fact that Microsoft was going to buy a cyber powerhouse (which became part of Google) and after that the media went dark, the spin failed, so darkness is all they had and the media complied. There were no questions on how Microsoft was going to deal with it after that. Weird he?

The list merely grows and at some point the media needs to do a 180 or accept that they are a Microsoft tool. So how many failures until the media actually turns on Microsoft? Perhaps the larger advertisement deals come through, but not for all and that is the counter that vanishes, especially when you consider that the world has 18,000 registered with the World Association of Newspapers (WAN). Some will lose and that is the beginning of a lot more pain for Microsoft. 

So whilst all of that is in play. I considered a new RPG, free for Amazon Luna and Sony developers. Consider the absolute hit the first 4 God of War games were. Now consider an RPG where Tartarus is actually mapped out. As such it is no God of War and you have no special powers, but a battlefield the actual size of America named Tartarus, the underworld where you need to keep standing, where you need to survive and each death restores you, but with the millions of opponents you cannot run into battle all the time. You need to find the relic weapons that have additional powers and perhaps you will at some point find an Olympian piece of armour or. weapon that gives you an edge. And it will be first person. So 9.9999 years before Microsoft imagined I gave Amazon and Sony a rival. That is the power of creativity, something Microsoft lacks, they surely lack it, because if blizzard is bought, many creative souls will retire with their part of billions and Microsoft end up with another near empty shell, product but without driving creativity. So how long until the makers at Bethesda will have had enough? How long until they think that Ubisoft is a better deal than Bethesda under new management? That is how I know that Microsoft is ticking away towards implosion and when that happens (within the next 1380 days) I will merely sit, sip a little Ice water and tell you ‘I told you so!’ Because I get to do that at that moment. Yay me!

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March 13, 2023 · 22:05

The first letter

Yes, sometimes the connection between articles is merely the first letter, it is what connects Aramco and Amazon. I had several articles to look at but they both started with the first letter. The first article is about Aramco. 

Aramco
The article (at https://www.bbc.co.uk/news/world-middle-east-64931074) gives us ‘Aramco: Saudi state-owned oil giant sees record profit of $161bn’ in this, I can tell you right upfront that there are days that I have nowhere near that amount in my wallet (weird eh?) Even as we are given “Aramco rode the wave of high energy prices in 2022,” said Robert Mogielnicki of the Arab Gulf States Institute in Washington. “It would have been difficult for Aramco not to perform strongly in 2022.” We might think all kinds of things, but the one that matters is missing. You see, the world removed Russia as a delivery agent of Oil and after that the choices were rather slim and Saudi Arabia was a natural first choice. But then we get a small stab. It is seen with “Aramco – the world’s second-most valuable company only behind America’s Apple – is a major emitter of greenhouse gas emissions that contribute to climate change”, which might be correct, but was it not America and England begging like little chihuahua’s to deliver more oil cheaper? Would that not be a contributing factor to the emissions? So when I see “Responding to Aramco’s announcement, Amnesty International’s secretary general Agnès Callamard said: “It is shocking for a company to make a profit of more than $161bn in a single year through the sale of fossil fuel – the single largest driver of the climate crisis.”” Another partisan response from everyones United Nations joke Eggy Calamari. The individual who seems to be a Saudi hater right of the bat, like her best friend who is a Guardian ‘investigative’ journalist named Stephanie Kirchgaessner. I have written several pieces in this in the past. You see, Eggy can yap like the chihuahua she is all she likes, but lets see what happens when Aramco lowers output by 20%-30%, what BS ballad will she utter then? And towards the Guardian, like the BS articles on private jet owners. The Environmental report a little over 1 year back, when we were given that 50% of all damage came from 147 facilities in Europe, who of them spend any time looking into that? 147 facilities creating 50% of the damage, now that does not put Aramco in the clear, but they are not alone in creating climate issues, but leave it to these two individuals to spin BS. In the meantime lets see what happens when the Saudi government decides to shut the valves if that Calamari individual does not clean her act. Just a thought. Then we get “Saudi Arabia is the largest producer in the oil cartel Opec (Organisation of the Petroleum Exporting Countries).” Now this is true, yet the larger truth is that Saudi Arabia is not the greatest producer in the world, that is the USA by a fair amount. As such the Calamari shit becomes a debatable issue on a few sides. As such we need to consider what the Saudi government does when it had enough, when they close the taps by as little as 5%, there will be widespread economic issues for both the US and EU, as such we need to start looking at the actual image, not the image from some hating dodo in the UN building. 

As such in the first yes, Saudi profits are up and the war has something to do with that, but mainly because people stopped buying Russian oil, so how much more oil did Aramco sell because of that? Oh and tanks are expensive they need 3 gallons per mile, how far does one tank go? Now consider that Ukraine has over 400 tanks. That implies 1200 gallons per mile and the war has been going on for over a year. They are not guilty, neither is Aramco. Russia started that event and they are still playing that game. So when we take a look at the bigger picture, Aramco has a commodity that everyone needs, everyone wants and most of them desire. Prices go up especially when Aramco has 100,000 barrels per hour (simple speculation) and each hour people are trying to buy 125,000 barrels. It is a simple economy and it as in place for several decades. So stop whining like chihuahuas and either come with an alternative, buy less oil or shut up. That is my simplistic view on the matter.

Amazon
The second article touches Amazon. I saw it (at https://www.thegamer.com/nobody-wins-if-amazon-luna-succeeds/) it was a debatable article from beginning to end. I have personal connections here, as such, I am a little biased. The title ‘Nobody Wins If Amazon Luna Succeeds’ was like a red flag to a bull. It is wrong on many levels. You see we all win when Luna succeeds. Luna is the beginning of a new stage in gaming. Streaming gaming can up the ante for gaming in many ways, I have written about it several times. It allows for much larger games, it allows for more versatile games and for an evolving game line. Now this is all possible on a PS5 (a console I love), but only in limited way at present. Nintendo cannot go near this because it is limiting in other ways. Still the Nintendo Switch is a system I love and now that Metroid Prime remastered is released I play it a lot more than anything else. That too is gaming. After 21 years Metroid Prime is just as addictive and beautiful as it ever was and I still claim that no FPS can get near this game, this game is a reason to buy a Switch, even as aSony fat with my PS4 and PS5 I make that claim. Gaming is seen in many stages and many ways and the Luna is merely the next wave towards gaming. The next issue is “Amazon Luna and Google Stadia have the same problem – there simply aren’t enough games to guarantee success” that is a mistake that both Amazon and Google had, I set the premise to almost guarantee 50 million subscriptions (one essential rule comes into play) and they had the option to win this, but Google dropped the cloth and evicted the stage, now Amazon has the option to rule it all alone with plenty of games too, so whomever is making that claim (a Tessa Kaur), she is not looking at the field, there is a lot more and some makers had a starting advantage, but apparently they squandered the advantage and now indie developers could end up with the larger stage. So as we get to “It’s the same with game hardware – they’ll discontinue the PlayStation 4 one day, I won’t be able to repair it when it gasps its last gasp. That will be that, all my games will be unplayable.” We get the first element. The article mentions NOTHING about Microsoft, why is that? Yes, they will discontinue the PS4 at some point, yet at present I will have had a PS4 for well over 11 years and several of these games can be played on the PS5, so I could have that one game for another decade, that part is missing too. The element also missing is that any streaming system will need a proper 5G connection, in many cases there are issues with 4G and 5G is still in a deployment stage in some countries a hell of a lot more then in others. The other element missing is that streaming gaming sucks in rural areas which amount to well over 35% of Europe. We do not see that either. I believe that the Luna is the next generation and with a fully deployed 5G it becomes a hell of a lot better and when developers start thinking of streaming as the ultimate goal, not some game that ALSO plays on the Luna, the game changes a lot more in favour of the Amazon Luna. Streaming is the future and we are only seeing the start of it at present. Microsoft is making their Xbox cloud gaming claims and they are hopelessly lost. Even as they are betraying their population, even as their consoles are not getting it done, they stand to lose a lot against Sony (console) and Amazon (cloud) and that is their real fear. Google might have bailed, but that doesn’t mean that Amazon will too, they actually have a few additional options that they might not have considered yet (speculation on my side). And that is where Apple comes in. If Apple (in their own way) starts in this field, Amazon will have a tough opponent. Microsoft is hopelessly lost and when Apple comes into play they will be doomed. But that is for 2024 I reckon. So far I have faith that Amazon will deliver in the end and create forward momentum in cloud gaming. They need not spin anything, they merely have to create the titles and the population, a setting they have a better hand on then Microsoft ever did. But that is merely my view on the matter.

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February 20, 2023 · 01:43

The wrong wake up call

Yup that happens, but the way it was done was rather surprising. You see, I wrote about this situation and I did it reflecting on my own experiences. I reckon one of the clearest moments was August 2021 when I wrote ‘As credibility moves to the arctic’ (at https://lawlordtobe.com/2021/08/26/as-credibility-moves-to-the-arctic/) and the most recent was ‘The part we seem to forget’ where I wrote “The media is the bitch of shareholders, stakeholders and advertisers”. This is a stage I have mentioned since 2012, so I have been aware of this stage for 10 years. When it upsets the advertisers it is trivialised (Sony, 2012) and they are not alone. When it is a larger issues the media gets to meet with stakeholders who provide a narrative and that is how it is set, there is more with shareholders, but that is for another day. And now the BBC gives us ‘BFM journalist Rachid M’Barki suspended in scandal linked to disinformation firm’ (at https://www.bbc.com/news/world-europe-64677232) where we see “he admits to bypassing BFM’s editorial checks”, yes admitting to incompetence is the way to go, but here it is not enough. I reckon he stepped on the toes of the wrong stakeholder and he is hung out to dry. So when we are given “an investigation by Le Monde newspaper in conjunction with the campaigning organisation Forbidden Stories has revealed more details. According to the investigation, M’Barki ran reports on a variety of subjects – luxury yachts in Monaco, a Sudanese opposition leader, allegations of corruption in Qatar – that had all one thing in common: they were planted by an Israel-based outfit specialising in ‘news for hire’.” We have hundreds of news sources starting at Reuters, but these three gave enough to set the stage to an Israeli firm? I have questions and a lot of them. It is possible that a whole range over a time would give an optional narrative, yet the larger problem with the media is not merely copying one another, it is that there is no vetting of information and I am not talking about editorial checks. The need for news-by-wire is setting a stage where proper vetting of information is surpassed (as I personally see it). And this time around a man named Rachid M’Barki gets the joker served in a not so nice way, he is hung out to dry. Now it is simple to say that something is not possible. I say some things are too highly unlikely and there is a second stage, this is coming to the forefront all whilst these connected stakeholders are massively shy of the limelight. Their value is not being seen. This is why some people have lunch meetings with stakeholders and often in a neutral place. Please do not take my word for this, seek out your own evidence. I woke up when I saw Australian news ignore events surrounding Sony in 2012, a mere week before the PS4 was launched and they ALL ignored it, Sony advertisement money was too powerful, too incentive for words, as such the fact that 30 million gamers were exposed to changes was ignored by pretty much all of them. From that moment on I started to track certain events and the media did not disappoint, they dropped the ball time after time and I started to see patterns (as I would call them)  digital patterns all about the money and infused by below quality reporting as I saw it. I made several mentions from 2012, but the load started to become heavy from 2019 onwards. And now the BBC gives us another wake up call, but it is one they might not want to make, because we are given the guilt of Rachid M’Barki butt that also opens up the an of worms that we get to see with most of the media and that includes BBC, the Guardian, NY Times and a few other players. As I personally see it, all media has its own stakeholders and we are denied the news, we are merely handed filtered information. Information filtered to the needs of share holders, stake holders and advertisers. That is how I personally see it.

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February 19, 2023 · 11:55

The stage between two stages

Sounds weird and perhaps that is a little true. You see, I saw the article (at https://www.bbc.com/news/business-64178956) ‘Staff must be free to work for employer’s rivals – US regulator’, the article was from January 5th and I did see it, but I was unsure how I felt. You see, that setting allows for poaching and there Microsoft has been a little too active in the past. Now they are in the process of trimming the fat by well over 10,000 people and so are the others, so you would think that this is a moot process. But it is not. Microsoft is pretty much done for and their setting (a personal view) is to create shortages everywhere else so that they can get an extension on life. So we would see hundreds of essential workers at Amazon and Google now being offered a nice cushy position in Microsoft. IBM is also on that list, but IBM and Microsoft have too much alike, so there will be issues. They both preferred image above creativity and that is on them, it is also their right. As I personally see it IBM has a setting and poaching might happen, but it is often directly in league of what they are trying to design, so there is less of an issue and their stage of representation does not feel the same. I have less of an issue with IBM on that horse (which is seemingly rare), Microsoft however has a different setting. Just like their acquisition of Bethesda and Activision. It is not that they needed them (well they did in one way), it was to take away choice from Sony players and that is just not on with me. It would be nice if Amazon bought my IP, so I can really stick it to Microsoft, but that is another matter. The case is poaching. 

As such the article gives us “The FTC, which enforces competition law, said a ban would foster a more dynamic economy. The proposal was immediately challenged by the business community. It will now enter a long rule-making process. Non-compete clauses were developed to prevent leavers from joining rivals and sharing trade secrets”, it is not untrue, but to have people trained by Google, or Amazon (Web services) leave after a year (or two) of training and then use all that know how in the service of a player like Microsoft is a dangerous step. I understand and to some degree support non-compete clauses. The problem is that some of the players abused that non-compete setting in a much wider scale that should have been allowed for. So I am on the fence here and there is another stage that the US now opens up for. These people can due to this change now join a player like Tencent, who can open up European markets to a much larger degree. I wonder if they thought of that? Yes, we see the US limiting their workforce from joining Chinese players. Yet the EU has different stages and there these players are still shedding thousands of people and the UK is ripe for Tencent to come in and create a new workforce. If they weren’t becoming a hazard to my pension, I would not care, but they could be and as such I would care.

You see, I have in part opposition to “Lina Khan, who leads the agency and made her name criticising the might of big tech firms such as Amazon, on Thursday called the ability to switch jobs “core to economic liberty and to a competitive, thriving economy”. “Noncompetes block workers from freely switching jobs, depriving them of higher wages and better working conditions, and depriving businesses of a talent pool that they need to build and expand”, in this my opposition is that we see the clear mention of Amazon, and the weirdly avoidance of mentioning Microsoft (or Google) in this and that matters. Amazon has one of the most complete Web Services solutions including cloud solutions. Both Google and massively more Microsoft need people with these skills. I am not sure where Apple is with that but they all have some return to office setting and the noises we hear all over the place, they all have extensive needs soon enough, but Linda Khan is mentioned with her opposition of Amazon, who is leading that trump with most than a nose-length advantage. A player like Microsoft wants to get ahead and getting their hands on senior developers at Amazon is for them the way to go (Azure sucks too much according to some). 

As such with these elements in play, the need for a diminished non-competition clause is not entirely wrong, but the timing sucks and would luck have it, the timing would work for Microsoft and Tencent alike, a setting I am actually not happy about. Yet, I will admit that parts of this are personal views and personal settings I saw evolve over the last 30 years. And that is not all, in the last week we were given two parts. The first is “Microsoft last week laid off around 150 employees from a team tasked with convincing medium-size companies to adopt cloud services such as Azure server rentals and Microsoft 365 productivity apps, said a person with direct knowledge of the matter”, which in part makes sense, but when you add the next view that came 2 days later “Microsoft has officially joined the FinOps Foundation, a non-profit organisation that promotes financial management in cloud technology.” Consider that they need to promote that with 150 less staff, does that make sense? It makes a lot more sense when you poach the Amazon AWS staff pool and replace 150 narrow minded watchers by people with a much wider cloud view. It is pure speculation on my side, but they did a similar track in the Netscape days, as such I worry and you should too. A choice by a lack of options is not a choice and that is where Microsoft has been playing the field a little too long as I see it, which is why I am on the fence a lot more on the non-compete clause as I personally see it.

You should watch too because when your choices are lowered and Microsoft is clearly in the ‘surviving’ pool of choices. We see the power of stakeholders and they were never there for you, merely for their own wallets. But I might be seeing it too dark as some will respond.

My view is merely one view, make sure you learn all the elements in play when you go one direction. Its almost like the life of Harry the Hermit (Harry Styles), he makes an album of his house and the 13th track is about the love of his life (Remy “Thirteen” Hadley, M.D) which makes sense, but when you make 12 songs about your house and one about Olivia Wilde (mucho LOL), you do have your priorities wrong. It is all about the glasses you wear when you see the events unfold. This is nearly always true as is my view on Microsoft. They wanted to be the IBM clone, they played there games and they played it on Netscape and others alike and those who have been in IT long enough see the bitter taste that Microsoft leaves behind and that is before you add the Microsoft failures, they have become obsolete and in this I much rather support Amazon and what they could bring to the table of tomorrow than Microsoft who is merely copying the plate settings of yesterday. Yet that is a personal view, believe me or not but make sure you get a good view on where you stand, that is worth a lot more than merely following me. I want you all to be your own leader, not my follower. I am not some shepherd, I never was.

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January 24, 2023 · 21:09

As I aid timing

There is a stage that is coming. I have stated it before and I am stating it again. I believe that the end of Microsoft is near. I myself am banking on 2026. They did this to themselves, it is all on them. They pushed for borders they had no business being on and they got beat three times over. Yes, I saw the news, they are buying more (in this case ChatGPT) and they will pay billions over a several years, but that is not what is killing them (it is not aiding them). The stupid people (aka their board of directors) don’t seem to learn and it is about to end the existence of Microsoft and my personal vies is ‘And so it should!’ You see, I have seen this before. A place called Infotheek in the 90’s, growth through acquisition. It did not end well for those wannabe’s. And that was in the 90’s when there was no real competition. It was the start of Asus, it was the start of a lot of things. China was nowhere near it was not in IT, now it is a powerhouse. There are a few powerhouses and a lot of them are not American. So as Microsoft spends a billion here and there it is now starting to end up being real money. They are in the process of firing 10,000 people, so there will be a brain drain and player like Tencent are waiting for that to happen. And the added parts are merely clogging all and bringing instability. Before the end of the year We get a speech on how ChatGPT will be everywhere and the massive bugs and holes in security will merely double or more. So after they got slapped in the Tablet market with their Surface joke (by Apple with the iPad), after they got slapped in the data market with their Azure (by Amazon with their AWS) and after they got slapped in the console market with their Xbox System X (by Sony with their PS5) they are about to get beat with over 20% of their cornerstone market as Adobe gets to move in soon and show Microsoft and their PowerPoint how inferior they have become (which I presume will happen after Meta launches their new Meta) Microsoft will have been beaten four times over and I am now trying to find a way to get another idea to the Amazon Luna people.

This all started today as I remembered something I told a blogger and that turned into an idea and here I am committing this to a setting that is for the eyes of Amazon Luna only. No prying Microsoft eyes. I have been searching mind and systems and I cannot find anywhere where this has been done before, a novel idea and in gaming these are rare, very rare. When adding the parts that I did write about before, I get a new stage, one that shows Microsoft the folly of buying billions of game designers and none of them have what I am about to hand Microsoft. If I have to aid a little hand to make 2026 the year of doom for Microsoft, I will. I am simply that kind of a guy. They did this all to themselves. I was a simple guy, merely awaiting the next game, the next dose of fun and Microsoft decided to buy Bethesda, which was their right. So there I was designing and thinking through new ways to bring them down and that was before I found the 50 million new accounts for the Amazon Luna (with the reservation that they can run Unreal Engine 5) and that idea grew a hell of a lot more. All stations that Microsoft could never buy, they needed committed people, committed people who can dream new solutions, not the ideas that get purchased. You see, I am certain that the existence of ChatGPT relied on a few people who are no longer there. That is no ones fault, these thing happen everywhere. Yet, when you decide to push it into existing software and existing cloud solutions, the shortcomings will start showing ever so slowly. A little here and a little there and they will overcome these issues, they really will, but they will leave a little hole in place and that is where others will find a way to have some fun. I expect that the issue with Solarwinds started in similar ways. In that instance hackers targeted SolarWinds by deploying malicious code into its Orion IT monitoring and management software. What are the chances that the Orion IT monitoring part had a similar issue? It is highly speculative, I will say that upfront, but am I right? Could I be right?

That is the question and Microsoft has made a gamble and invested more and more billions in other solutions whilst they are firing 10,000 employees. At some point these issues start working in unison making life especially hard for a lot of remaining employees at Microsoft, time will tell. I have time, do they?

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