Monthly Archives: June 2022

Slapping the Google shop

Yup, when I wrote ‘Has Google lost the plot?’ Two days ago (at https://lawlordtobe.com/2022/06/14/has-google-lost-the-plot/) I honestly thought that was it. Yes, there is a lot to mention on Google, but there is also a lot of good and I tend to focus on that (when you are not Microsoft). So when I saw the advertisement below (as I was looking for something specific), I kinda lost it.

So can ANYONE at Google explain to me the setting of a 2TB SD card for $8? You know what. As I am due retirement (soon), I will order 500,000 cards at $8, with the numbers I should be able to get a 15% discount. As such Google becomes responsible for the delivery of 500,000 properly working Micro SD Cards, the fact that Amazon is offering a 1TB Sandisk card for $200, I should be able to secure 500,000 times $220 getting me $110,000,000 enough to retire. The fact that the shipment would cost me $3,400,000 implies that my break even point is 15,000 cards. The rest is retirement heaven. 

I mean can I hold Google responsible? If a company can spin AI into sentience all whilst they are being scammed though their Google Ads gives me the conviction that my path has merit. The fact that AliExpress is offering something that is not allegedly in existence gives me pause to try this. The fact that my IP would have been cheaper is also reason to set this path in motion. Google has a clear responsibility of deceptive actions to be stopped, the fact that they are unable to, all whilst we see the spin of sentient AI, whilst AI, true AI cannot exist at present gives me the idea to take this to a new level and with me hundreds of thousands of others. Where else can you turn 3 million overnight into 110 million, you are making the money before the invoice is due. Google is failing this setting a little too often and a little too clearly. As I see it, ignorance is no defence. As such AliExpress would have to deliver, Google would have to deliver as their shop was the mechanic and I would be selling it through their shop too, so I get the money, the clients get cards and the refunds, AliExpress gets paid and Google gets settled with all the bills in sight.

Is it fair? That is not the question that matters. The question becomes “Where lies the border towards the cost of doing business?” I reckon that Google is about to meet its borders. The fair part is that AliExpress will deliver or they get to be removed from Google Ads. You see, this level of deceptive conduct also reflects on Amazon and Siemens. Who would buy their valid products when AliExpress is having a quick go at marketing through Google Ads (as I personally see it). And the ‘confusing’ text of “Micro card 2TB SD CARD 2TB memory card 2TB MEMORI CARD 2TB TF CARD 2TB tf card 2tb sd card 2tb for mobile phone memory card” and they will respond with “Ohhh, it is the memori card” (not the memory card), The ‘2TB TF CARD’ is something different. If that is so their sentient Abigail Immaculatus can shed light on it, right?

The fact that this article according to the webpage has 9 orders implies that there is more going on and the Google system is being used as such. 

In this is has become essential that slapping Google is essential. As I personally see it, if AliExpresss cannot properly explain it, their accounts are to be pulled for no less than 180 days and until their products are properly assessed the counter will not change. 

In the meantime, as I am now losing out on a profit of $106,000,000 could either Sergey Brin, Sundar Pichai, Ruth Porat, or Jon Marc Anthony help me out here? I lost my retirement future, it is unfair that you allow deceptive conduct whilst my retirement is now no longer an option. 

Yours sincerely,

This poor poor financial inept vagrant (formerly known as the Lawlordtobe)

Enjoy the day, I might actually have a great weekend coming my way (including long term leave until retirement).

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Is it IP? Is it not?

Introduction
This is a story in parts, so lets begin with the introduction. In the old days (90’s) a company named SPSS (now part of IBM) came with a product called Answertree. It set the premise that Direct Marketing companies could either mail more or mail more clever. Th program allowed for the second part. So normally to get 15% more, you would have to mail 25% more, yet what happens when you get that result mailing 10% less? The system allowed for looking at the population you had, the population that responded and the two allowed you to see a tree, a tree with branches and connections. Soon you would see where to prune the tree, the parts that were not worth the squeeze wee pruned away and as you continue to prune this tree, you got a decent set of elements that were profitable. You learned that some elements are essential and others were not, you had a set of parameters to work with and in the old days you had 3.2% response, you got a new set where you only set out a mailing that was 80% of the first size and now you had a 6.8% response, it as clever mailing.

This reflects on Netflix and their ‘Netflix To Spend $17B On Content In 2021’, so what will they do in 2022, in 2023? That is the setting and there we get a new stage. What can be reused and what needs a rewrite, two settings that are still a lot cheaper than creating from scratch.

Prologue
Today I was thinking of an old hero. A Dutch actor named Joop Doderer. Those from my generation and the previous generation will all know him if they spend months in the Netherlands between 1955 and 1975. Joop gave view to the vagrant ‘Swiebertje’ and in those years there was not a Dutch person who did not know that name, a branding that could now not be matched by the Game of Thrones. As such I kept eyes on his work and knowing he was in something always brought a smile to my face. That is until today when I learned that there was one movie I actually never saw. In it were also Derek Jacobi, John Gielgud, and Richard Attenborough so several reasons to know this movie, and I missed it. It was The Human Factor (1979), the story was by Graham Greene all good reasons, and that is one side.

The next part is the view on intelligence. You see in this day and age there is practically no difference between state players and corporate players. Do you think that a fictive player like Zoogle will rely on the FBI to keep their AI safe? 

Business Intelligence is no longer simple data analyses, it has not been that for years. Now we get 

1. planning, 
2. identifying decision makers’s intelligence needs, 
3. collecting and analysing information, 
4. disseminating intelligence products and services, 
5. evaluating intelligence activities, 
6. promoting intelligence services among a client base,
7. additional industry-specific issues. 

Competitive Intelligence Division members concentrate on developing their competitive intelligence skills to assist them in functioning more effectively as intelligence professionals within their respective organisations. Combine these two elements and you could have the making of one hell of a killer thriller. You see we know that places have traitors, and nationally seen it is to black and white. I know as an Australian I am still bound to an oath to the Dutch Royal family, this oath stays in place until the day I die. As such I have no issues (and never had any) regarding the execution of a traitor. And there is a part I left out, you see, the Traitor Manning did something far worse, I saw it and some others saw it, but the bulk missed it, and that is good, because it links to all this.

Yet in the corporate stage this is a lot more grey, there is no white which is merely less dark grey and black which is merely less light grey and at that point the story could go in all kinds of directions. The good part is that the foundation written by Graham Greene is top notch and that quality of material should not be left to waste. 

Part 2
This is not directly related. I was watching  remake of the Creedence Clearwater Revival hit ‘Have You Ever Seen the Rain’. In it I saw Jack Quaid (the dude from the Boys) and his love interest Erin Moriarty, so I looked up what I could in case the hit was connected to season 3 somehow (it is not). I also learned that his dad was the Astronaut wannabe Dennis Quaid from the movie InnerSpace. You know the movie where he tries to get to the girlfriend of Martin Short (Meg Ryan). OK, I took some creative liberties here, but lets be honest, Jack could have been the son from that pilot from Independence day named Randy Quaid. But he is not and these elements all play because I suddenly remembered another gem by daddy Quaid. It was D.O.A. I never saw the original so this was what I had and consider that story, same premise but the poisoning is clear and in the beginning, and Jack needs to find out who robbed the IP of a place like Zoogle before the toxins overwhelm him (they all think he did it). As such we see a steeple chase of events where we see more grades of grey and in the end as he dies, we see that it was his lady who switches the ring with a duplicate and walks off towards the competition. Under the ember was a reflective side making a minuscule chip invisible and the chip fits into a holder showing billions in IP, and the two movies are connected by a hand with one small element (like a pearl bracelet) which we do not see until the final moment in movie two. Two good movies that become great as each population will entice each other to see the other movie. So each movie is no longer seen a X and Y but as 2*(X+Y), a nice little bonus is it not?

And it seems like the players in stream land are not seeing that, they are not seeing the benefit of remaking a good movie (regardless of revenue) and remastering it to the setting we see today, the corporations are all in their own right governments and we all seem to dance around that. Oh and there is a reason for the prune story, but that is something you will have to work out, life is just not rewarding without a decent challenge.

It bears thinking, does it not?

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Has Google lost the plot?

That is the question I am asking myself. This all started last night, well yesterday late as a man on the table next to me was complaining on the phone. He is a business man from South Canada (which in 2022 was still known as the United States of America). He was complaining as he wanted to buy something nice for his little girl (she just graduated, so she couldn’t be that little). He wanted to buy something local, but he could not do so as he was here (aka Sydney, Australia). The idea was laughable, but there you have it. 

So I needed to take a look at that, I understand what is going on, but have you caught on? So I wanted to be naughty (as I tend to be), so I looked for “Toronto Canada Engagement rings platinum” just in case I get the ‘drop’ on a certain person I know (it is not Laura Vandervoort). And guess what, all the top spots were taken by Garan Jewellers, in Victoria. Yup none of them were in Canada (or Toronto for that matter). And it got to be worse. There was one from a place called Etsy. So when I went there, I had the ability to Switch to Canada and Canadian dollars, or so I thought, but when I pressed ‘save’ the option remained in the true blue Australian numbers, the adjustment was not possible. Yet when I went to etsy.ca I was able to change it.

This is not a nice story, this accusation has more than merit. You see for all the things we try to explain away the one part that is overlooked is “The wish of the Customer”, the customer wanted a Canadian shop, with an optional engagement ring. But that is not where the advertisement money was, was it and more important neither show what the customer wanted. “Toronto Canada Engagement rings platinum” Others decided what the person wanted, other people set the stage of what he sought, but he never wanted that did he? He wanted something simple and it showed the one flaw Google has had for too long, the lack of enforced localisation. It does not sell advertisement, and in this case it actually does not help the seeker one bit. So you tell me, did Google lose the plot?

I am now and have for the longest time been pro-Google, yet I believe that this one, they got wrong and if I hear that this applies to one traveller stuck in a non South Canadian place, how many others face this setting? You think this is funny and yes to some degree it is, but when the fullness of 5G hits us, when Meta is everywhere. What happens to the localised voices? Will they ever be heard again? We think they will, but will they? When the advertisement bid and the localisation get in each other’s way? Bid will outreach localisation and that is something I warned some people about for several years. I merely did not expect to end up being that correct. So in this the question remains, has Google lost the plot? You tell me, I am not certain at this point.

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What? Already?

It actually started with a demo, one by Arkane (the makers of Dishonoured). They are giving the Xbox population RedFall. A game to be released somewhere in 2023. The demo was pretty awesome. No doubt about it. Yet certain things started to nag me from the beginning and this is PURE SPECULATION. I saw the setting of 4 players and the demo clearly states that this can be played alone. Yet the setting reminded me too much of a game named Evolve. A bland setting to say the least. Yet the people of Arkane have proven themselves, no doubt about it, but they are now part of Microsoft and Microsoft is all about team play, all about more people in a game. So I reckon that at some point it might be possible on what would have been a 94%+ game, Microsoft needs will diminish it to a mere 80% game. This is speculation, and you need to accept it. The game is a year away and so much could change. But it got the gears rolling and it was only an hour later that I came up with what I would call a shadow player. If I am correct It could change the game for either Amazon or Google (whomever buys my first IP bundle), I will add it to there. Microsoft is not invited to that party, they can falter and fail all by themselves. 

If I am correct (and I might be) this will change the game in a few ways and it allows pure solo play over a lot of games. You are still allowed to invite friends, that I fine, but it will be YOUR decision that count Microsoft has taken enough from you, as I see it. Time to give games back to the gamers, not the data collectors. 

It is an optional fictive setting, but if I am correct the streamers are about to offer a much larger stage of play and that is the first stage where streamers will set themselves apart. It is time for the next generation to become self-aware (as the phrase goes) and I think I have what it takes. 

So get ready to see your streamer to give you an edge you never had before in gaming. That is not on either Microsoft, Sony or Nintendo. It is merely the shape of things to come and in this Google and Amazon could get the advantage they need to push Microsoft to the background (as we tend to do that). A new age is coming and I am overdue for some serious snoring. See you all tomorrow.

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What next?

That is the question that is within me. I designed the IP for games, for TV series, for movies, new marketing concepts and execution of new marketing methods in 5G, I created ulterior ways to engage with audiences and all this in ways that others ignored because it did not relate to their setting of ““The supreme art of profit is to gain profit without cost” “If you know the final cost and profit, you need not fear the result of 100 investments” If you know the profit but do not know the cost, for every profitable endeavour achieved one will fail.”” I wrote this in ‘Economic arrogance of Achieving’ (at https://lawlordtobe.com/2022/04/16/economic-arrogance-of-achieving/) on April 16th 2022. That setting is the foundation of too many places and as such I ended up with well over a dozen pieces of IP, almost 2 dozen when I consider the 8 pieces I created in the last week. These places are ‘lauded’ by business sense, yet the truth of the matter is that new innovation does not adhere to business sense, yes the execution of the IP requires business sense, but the creation does not and tends to be expensive, as such my IP was a bargain, because I merely needed to look where no one else was looking. It was how ‘my’ version of something like Facebook was created 4 years before there was a Facebook, but I was stupid, I listened to bosses who stated that there was no business sense in that. They all driven by some mission statement. The largest folly of all time. 

So now I listen to none of them and here I am (not in a better place) but with dozens of IP that become public domain on September 30th on 4Chan. And the nice part is that the months it was already there, the winging of wannabe entrepreneurs are silenced. They can no longer make claims, the evidence was out there for months, they were merely not clever enough.

So, whats next for me? Well, I have set the larger stage of both ‘Kenos Diastima’, which I have decided ends with an open ending at the end of Season 3. That might change, but I lack the inspiration at present and the story is decently contained, there is the closing of a story, one with an open ending. When it comes to ‘Residuam Vitam’ there are still a few items, but the twist, the end and the scheme is as I see it in place. A story for the greatness of Lord Hades, a story no Greek ever told and that is the foundation of success? I am not sure but not all tragedies are Greek, that has always been the case, as such it is mere tweaking and adjusting. The third IP bundle was the hardest, the reason being that there are risks, risks I cannot dimensionalise and that bothered me for a while, but was it is part of the first bundle, I largely do not care. No one else is going this way and whilst those wanting millions by “The supreme art of profit is to gain profit without cost” are missing out as I am making a small slice of billions by ignoring that stage and it is on them for their shortsightedness. You see my grannie told me ‘You cannot make an omelette without breaking eggs’, a rule that makes much more sense than the altered Sun Tzu one. And now as the setting of shortages continue all over the world, and as they are setting the stage of shortages because they never considered hedging ones bets in a tranquil stage of balance. So as I see shortages all over the place, all whilst I see that the larger setting of decent pay is ignored, I wonder how many more are driven by the folly of “The supreme art of profit is to gain profit without cost”. Is that why I have the IP and others do not? I wonder if that is the only cause. You see, there are all kinds of people out there who see what I see, so why are they not out there, they might be. I just do not know, what I do know is that the IP I have is not out there, but soon it will be and at that point I wonder how BigTech and wannabe’s will be screaming ‘foul’. They will demand some form of compensation on the loses they have, but they cannot prove that the registrations were done at some point, this is why it is out there on 4Chan, so that there is a timeline and those who want to demand their slice will come up short. I rather have nothing than allow those wankers to get a slice because they were too stupid to wake up. He who can destroy a thing controls a thing. Herbert stated that in Dune (1965), it is not new, it is a proven concept and it has been out there for over 55 years. Yet I feel I am not done yet. I set some games, but I want to set a new dimension in gaming in the streaming game industry. I have some parts worked out, yet not all parts and this is not about a franchise, it is about a few games (I wrote about them before) to set the stage for people to consider streaming games and for the streamers to take development of their games seriously (especially Google). However there is nothing wrong with Amazon being the number one here. All stations that are on my mind, yet the bran still screams ‘What’s next?’ And the reason alludes me for now. All that IP (as well as two optional weapon systems) is making me wonder how delusional am I? It is an important question, the person not asking himself that question is the person who fails first, it is essential in critical thinking, one must be the devils advocate (he is allegedly represented by Wolfram & Hart, a law firm in Los Angeles). It is important to see failure around every corner. It helps to focus ones self and see if there are weaknesses in ones IP.

The benefit is that you test your IP again and again, the negative there seems to be an unbalanced amount of doubt on yourself in this way. Everything has checks and balances. That is how the world turns and as the greying of a population happens in the work environment, that shortness of vision is only getting stronger.

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The ideas that create

That is a question and partially its own answer. A few different settings overflowed into me and it gave me the idea for a new series. I am not going to write it, but if someone can do something with this idea, go for it. It all started as I was watching the new Jurassic movie. It was fun, not great, but fun. It was not the story, not the acting. It is perhaps the setting of a 6th movie in the series. I reckon Isabella Sermon had the most fun being the opposing teenager. For some reason the answer to a riddle (a juvenile one) hindered my thoughts. The dinosaur ‘Lickalottapuss’. Not sure it is connected, but it was in my mind, so I mention it. As all this was happening. I considered what if in 1197 a knight of the Teutonic order saved the wrong person, not merely q person he could not save, but as such an Afreet became part of him. He leaves the order after his service and whilst he realises that he is not ageing as he should. He travels the middle east, trying to make sense of it all, all whilst a captured afreet is within him trying to make sense of the world he is in now. An afreet and his 850 year journey from the knight that basically saved him and then from first born son to first born son, century after century. And after 1965 he feels that he has gathered so much knowledge that he can make a difference. 

Yet, what if this afreet is not pure malevolence? What if he merely is trying to make sense of it all and the 850 years allowed him to do just that. What if any person has 23 generations of knowledge, not merely know where the skeletons are, but where some buried the bodies, precisely where they are. And that could make for an interesting view on what was and what could be.

A simple Teutonic order knight that evolves into a much larger setting. One where we can see the larger wheels in place. So what happens when the push of rage is taken from a demon? What happens when knowledge becomes its oyster? We are all about what is good and what is bad, but we forget what we can change and that good and evil are not polarised, merely harsh to change and knowledge is the first beacon of change. 

In that stage we have stages all over the world where this could apply. It is merely an idea, but I offer it freely to the one who can make something from this.Well that is my good deed for this century, next good deed June 14th 2122. Enjoy!

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And America loses yet again

Yes that is the setting. Al Jazeera dos not voice it in this way. They give us (at https://www.aljazeera.com/news/2022/6/11/iran-says-oil-sales-strong-despite-ukraine-war-changes) with the headline ‘Iran says oil sales strong despite effect of Ukraine war’ it shows that Iran basically gets a decent share of $120,000,000 a day, that amounts to $43,800,000,000 a year. That puts them on around the 45th best funded nation. So where are these economic sanctions now? They removed the nuclear monitoring camera’s, where is the action? Let’s be clear, this in not on the Biden administration. Yet their inaction will count against them, Iran is making a jester out of America and the Yanks are letting them. 

Iran is rubbing it in and the quote “Overall, the outlets said Iran has sold 40 percent more crude, oil derivatives, natural gas and gas condensate in the first two months of the current Iranian calendar year that ended on May 21 compared with the corresponding period last year.” And Al Jazeera is kind enough to give us “refraining from publishing detailed figures as the country remains under stringent US sanctions.” I personally do not see that many sanctions, not with a nation in 45th position for budget availability (out of 230). It seems that the US has failed yet again and the failures are adding up and slamming whatever credibility the US has left. It takes me to a side that is not indicative (but could be) on YouTube last week, some might have seen a video of a nightwatch falling asleep on the spot and shooting themselves. Some say hilarious, I think it is pathetic, but that is me. What followed was that someone told me “What if we give every American a weapon, watch them shoot themselves, walk in and call it South Canada?“ The man had a point and I for one had the smirk to consider telling Candace Owens what happens next. Especially when we see the Canadian State of Simcoe Monacan which is Ohio, West Virginia, Virginia and anything east of that. The state is named after John Graves Simcoe and the Monacan Indian Nation as per request by the First Nation, any southern state will have a one third representation from local natives. The Commonwealth accepted that requested for South Canada.  At that point will people like Candace Owens shout for the rights of people? I think that scream will be more like it, when the shoe is on the other foot the game changes drastically and that needs to be seen. Iran is playing a long term game and it is not far from completion. It is time for America to take a more active role in the downfall of Iran. If not for the US, then for Saudi Arabia, Israel and several other nations that are being pushed by Iran and even as I believe that they are getting more money, the tactics of Iran are starting to show well beyond the Yemeni borders. When they get of even one attack to the degree they are hoping for, the credibility of the US will drop to below zero. 

In this Patton was absolutely right (Patton, 1970) “Americans love a winner and will not tolerate a loser. Americans play to win all the time” and here we see the stage, the Economic sanctions were the move of a loser watching energy unfold and diminish. But that tactic only works if all participants are driven to that goal and with Iran they never were. That is how I see it, so whilst you wonder what the other states are called in the future, remember that Candace Owens forced Canadian hands, sometimes when we are in the markets we do the one clever thing, we avoid the screaming fishwives. A simple act, especially when the people decide that overstepping lines are unacceptable. But that is not the case is it? The long term actions show that failure and as we take tally, we better take tally of what else we are missing because the removal of 27 camera’s was planned, the question is why. It was not merely to show that the US failed, that the UN failed. That has been a known issue. What do the 27 camera’s allow for? That is the question I have and perhaps it is seemingly nothing, but that is not the case with Iran, is it? 

I will let you figure it out. I honestly do not know at present.

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A royal nuisance

The day started so nice. I was about to give more IP to the world and then Vladimir Putin decided to play to play the Russian megalomaniac on the dramatic chords of Ivan the terrible. So I decided to have a little fun of my own. The Guardian (at https://www.theguardian.com/world/2022/jun/10/putin-compares-himself-to-peter-the-great-in-quest-to-take-back-russian-lands) where we are given “Vladimir Putin has compared himself to the 18th-century Russian tsar Peter the Great, drawing a parallel between what he portrayed as their twin historic quests to win back Russian lands.” Really? Perhaps he does not remember Peter (or Pjotr as we called him) in a town called Schiedam (Netherlands) he learned shipping there and lets be honest, he learned well. That needs to be said upfront. But he learned from the likes of me and now it is my turn. It started this on February 27th 2022 where I introduced the Kraken Torpedo. In the mean time I have come up with a launching system that can drop it with canister and all from a plane, we merely need to know where it is and that technology already exists. 64 Kraken torpedo’s to counter the 64 submarines the Russian navy has and that is all they have. You see the Kraken is guided but does not explode. It dives to the depth and approaches the submarine, two rings with a glue that is a mix of the adhesiveness of a gecko and a Barnacle. The ring attaches to the submarine and then something happens. The front ring grows making the torpedo stand out. At that point the cables (3-4) having a hook releases and as the submarine moves at some point the hook gets to the propeller and thats when chaos kicks in. In seconds the propeller take in the cables like an Italian devours spaghetti. And when the cable ends the propeller rips up the torpedo and the inner core comes out. Racing to the propeller the sticky end of this torpedo hits the end full on and the sticky part will be all over the rudders locking them in place. The sticky part will get on the shaft making propulsion harder and harder and there is no getting out of that mess without months in dry-dock. There are still a few dings, dangs and Knicks to work out. But a simple method to incapacitate a submarine (64 times), so where is Pjotr now? Dead like all the others and after the Ukraine failures, this simple solution ends the madness of Putin the not so great. I wanted peace and quiet. 

So now the score is 

Lawlordtobe – D.A.R.P.A. 2-0 (aka nil, zip, nada)

So here is the idea, D.A.R.P.A gets Amazon to buy my IP (so they can get the Amazon Military bonus and I can retire) and they get this idea for free (and I’ll throw in my stealth system to sink the Iranian navy in there). Basically it would be a freebee for DARPA, but I did give my idea of sinking Iranians to the Kingdom of Saudi Arabia. You see, inaction and Iran does not sit well with me and you guys have been too inactive when it came to Iran. Oh and there is a crazy thought. That idea might work on the Russians too. Consider a place like Arkhangelsk harbour being inaccessible for up to a year or two, where would their navy refuel? 

As such one crazy person with imagination (me) got a little more done than one organisation (at 675 North Randolph St.) with the 241 employees all over the place. Two navies? I should be getting medals (as well as coffee with a toasted blueberry muffin) Let it never be known that I work for free and charity, we work for the cherished bliss of coffee!

It makes me a royal nuisance, but you know, I have to keep busy one way or another.

Have a fun day!

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Creating cohesion

It is the duty of any creator to set the premise of ‘whole’, it is cohesion. The better the cohesion the longer the life of what is created. So far there is no issue. Yet in this day and age where can one create a system of cohesion? Microsoft is perhaps the best example of failure, yet they too had their moments of cohesion. Microsoft Office is clear evidence of that. The surface (or pro) is not. Apple created cohesion and it did so in an amazing way with the iPad. It has some shelf life yet the setting according to several people is “Without a keyboard the Surface Pro is really just a nice, and expensive, tablet.” A keyboard created to some extent the cohesion for a tablet. From version 2 till version 8, a massive currency wave of destabilisation. Apple has the iPad which lasted some a decade, now it has an ‘air’ label. The Verge (at https://www.theverge.com/22979828/apple-ipad-air-2022-review) gives us ‘APPLE IPAD AIR (2022) REVIEW: IT’S THE NICE ONE’ and that is it, Microsoft lost most of its cohesion overnight there and a keyboard will not save it. Cohesion in IP is close to everything. If you do not have a cornerstone from the very beginning you basically have nothing. That is how Microsoft lost the Surface war to Apple, the cloud war to Amazon, the console war to Sony and soon streamers too (Google and Amazon) and their one cornerstone (Office) which was iterated again and again is now a behemoth of applications and none of them can maintain the cohesion they once had. Optionally losing to Adobe, Google and Apple. All three with its own levels of cohesion. Adobe has the presentation and display edge, Google has the Free edge and therefor the easiest way of creating cohesion, that same option has Apple on its own devices. The two elements that Microsoft has (at present) is Excel, it is a true behemoth of cohesion and PowerPoint which is losing cohesion fast. One element they could not control. Meta was an unknown and it will sink its teeth in the cohesion that was once PowerPoint. It enables Adobe in a few ways, but it is the lack of innovation and the idea I am floating towards Google will enable Google to cut into PowerPoint to a much larger degree. PowerPoint will suffer there is no other way for it, it is the price of absent innovation. Real innovation! Not the innovation that Microsoft marketing claims it is. And my idea that evolved in mere hours will enable that course.

So only Excel remains. And yes there is no real way to counter it, Google does not have what it takes, Adobe does not have what it takes and neither does Apple. One element that defines the Microsoft office population. Cohesion was everything and it is most likely the only place where Microsoft has a serious amount of cohesion. And the Microsoft chihuahua can yap all it wants, I am not putting that IP here. Handing it over to Google for free (well almost) is just too rewarding and it will carry towards my other IP. You see, it is a way to create cohesion. To show the other where you (Microsoft) failed and illustrating it in simple ways. That is what marketing forgets, spin only gos so far, after that it is anyones game. Just like the Toronto Eaton Centre showed me clearly how malls will fail until they create true engagement with its audience, a setting that was made abundantly clear by players like Omnicom and TRO. It took me a few hours to create 8 pieces of IP. OK, granted only one is mostly mine, the other 7 are innovative patents now waiting to happen. And as you wonder what one has to do with the other the simple truth pushes forward there is a clear correlation and a clear connection between creating engagement and creating cohesion. Getting the people involved is how you get there, not capturing there data Mr Horton, also known as the new version of Horton hears a what? Yes, the Dr Seuss jokes are coming to town too. There lies the rub, Dr Seuss created cohesion with its readers, it was eccentric but it is there. That is what was needed, not the data.

Cohesion is often seen as unity through sameness (like water), so you can create unity, but that defats the purpose of engagement or you can relate to gel (like the gecko) and stick to anything and that is actually the most interesting kind. In my case it allowed me to create (in my mind) the Kraken torpedo (on February 27th) it does not destroy a submarine, it incapacitates it. It was adhesion not cohesion that created one, but both have similar paths and there we have the second key. Engagement is found in getting differences to work together or at least work in the same direction and form a new or structurally sound unity of differences. Some see it as a form of team building and it is, but it is not really the same. In a team the 11 elements (like football) all work towards the same goal (pun intended). In engagement we get 11 people to work in a similar directions according to their personal needs and desires. The engaging party will hope that they all move in their direction but it s not a given. More importantly, the individual scores are essential for the engager to find out if they are in a place to create cohesion and that is not the same, but the results could be stronger, a lot stronger. That is why engagement with your audience is essential in places like malls, or user requirements in software (games included) the latter part seems easier but it has its own challenges. That one element is what I think Microsoft forgot about and now that they lost cohesion and adhesion is not something they can rely on, that is the point where Adobe, Apple and Google can take over and carve the carcass (Microsoft Office) up. And it will happen until there is merely Excel left. When they find a way to overcome that too Microsoft will be done for. From Windows 95 it took 30 years for the cohesion to stop and we are almost there, what replaces it is anyones guess, perhaps some will grow up and see that there is no one ruler, it will be about personal preference. It might be that Adobe, Apple, and Google will work together and let the people decide what they like best. It might be the best path to create new instances of strong cohesion, but in the end it will be anyones guess. It is my personal view that Microsoft wanted to be everywhere and ended nowhere. I think it was better stated in Suckerpunch (2011) “If you don’t stand for something, you’ll fall for anything.” I do not care either way Microsoft tried to bully gamers and one gamer (me) got mad and created options to cut them down to size. And the evidence was all over the place and it was evidence that was not created by me, marketing people a lot more clever than me set these tones. I merely used that springboard to set a new generation of adhesive cohesion through IP and I am not nearly done yet. The Victoria Secrets idea (read the articles of last week) is taking root in a few other places too. All based on evolved existing IP. 

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The party of what was

We have this at times, we go back in time to remember the party we were at, the party we gave. There is a reason for it. It can be sentiment, lust, desire, achievement there are hundreds of reasons why a party remains in memory forever. A party is for most the easiest to see, and there is a second reason. It is a setting where the crowd remembers you, the crowd was part of it, you either distinguished yourself, or you were distinguished by others. It is the crowd that is an essential element in all this. It is part of the multiplayer appeal, or at least that is what I believe is the case. I play single for myself, for my own needs, for my need for joy. I am not a racer of routes, not a shortcut maker of cleverness. I walked through Oblivion and Skyrim for hours, enjoying the perfection that Bethesda created. I see solution after solution that is all about feigned perfection. It is about showing a crowd how perfect you are, but is that a truth? A reality? To present ones self as clever is not a presentation, it is deception. That is the side that I going wrong in too many games. Whilst I focussed on giving the gamer a good time, others are setting the dressing to pretend the gamer is much better than he or she actually is. I have been brooding on this, you see it is the game Elden Ring that brings the real gamers to the surface. I am a real gamer, but I was never that great in action games, I learned that the hard way in Bloodborne and Dark Souls 3. I still have these games. They are beautiful, but for me not something I can hope to conquer. I feel no shame, I have my own speciality and I have achieved plenty of game completions over the 40 years I have truly enjoyed gaming. From the VIC20, the CBM64, the Atari ST, the CBM Amiga, N64, CD32, SEGA Megadrive, Playstation, Xbox, SEGA Dreamcast, the PS2, Gamecube, Xbox 360, Wii, PS3, PS4, Xbox One, Nintendo Switch and the PS5. I have seen and enjoyed gaming to the largest extent, but when the Xbox360 came things changed. This is not the fault of Microsoft, in this they are innocent. There was a push for achievements and to get them any way possible and I was the same. I wanted (for the most) all the achievements, I was not an online gamer, so I missed out on several achievements. I think it is what ‘saved’ me and even the Sony group has that issue. You are not a gamer until you get the platinum achievement. There is something wrong with that notion. It is like a new dimension of workforce adhering to the Wall Street stage of ‘Greed is good’, it is not, it really is not. I think the stage of Nintendo Switch to do away with achievements was wise, a lot more wise than most of us realise. Ask yourself the question, are you driven by achievements or to have fun? Do you enjoy walking in the world you play in? These questions have been bugging me for some time now. The Bethesda games brought it to the surface and to some degree the Ubisoft games too. Guerrilla pushed it into overdrive with the Horizon games. It matters, it really does because the wrong setting here could break streaming games. In the games I designed for streaming I think about rewards, not achievements. The Luna keys were part of that. Silver keys to the game you get them in and gold keys to unlock something in 5 games that you have at that point. Rewards are more satisfying, rewards are a token of achievement, a point where we all will get, but not having it on every profile matters. It stops the wannabe’s, it heralds those who are and it gives to those who attempt and overcome. We want to be the gamer that has it all, but why? You see there is so much to gain from replayability, there is so much to get when some options are only there for the arcane, for the shadow dancers, for the brawlers and it is possible we will not become all of those to the degree of perfection, but the inner feeling of what we get done is overwhelming and I believe that achievements undermine that. Now, this is nothing against Microsoft (I slapped them often enough), Microsoft brought achievements and it is a great idea, but game makers and others seem to have subverted the concept, that is how I see it and it took me a while to see the Nintendo Switch step as the great step it was. Yet I understand that achievements are important to some, so how to embrace the idea and make it better? The keys are part of an optional solution, but only in part. So to look at the party of what was is also a way to see the side of what might be. I have no idea if I will solve it, it might be up to someone else to do that, but it needs to be done. We need to go back to the old days to when gaming was pure it was about the gamer getting to places, not others judging the gamer on how he got there, how fast and in what way. We lost something there and we need to find it again. The streaming stage will push gaming further, but it will also push weaknesses and corruption of the gaming mind further. Gaming is about checks and balances and we seemingly ignored the balancing act. I have done that as well and now my mind is making up the consideration and the tally of balances missed. How it will fare? I cannot tell at present.

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