Category Archives: IT

The start of a joke

We all have these moments, it all starts with a joke, and 15 months later the joke can walk. There is within us all an innate ability to rely on the absence of proper decorum. It is nothing serious so to say, one might remember the story on how Peter Dinklage broke his neck on a ladder whilst climbing a Bonsai tree. The so-called joke is lost on us, that is until we know what a Bonsai tree is. No matter how we feel, the side of what is called inappropriate jokes is within us all, and the funny part of it is that for the most there is no malice attached to it. That is actually an important part. So as we became part of the Politically Correct humour brigade we threw away a side of us, we actually became less. 

That sense of humour is actually an important side, not because it matters, but because it does not. It is in that flair that we see ‘America trying to ‘rule the world’, says Russian spy chief’, the man is incorrect (ofcourse), yet the feeling has been brought and we need to see the American failing to a much larger degree. We might consider the quote “Russia doesn’t trust what the British government says about the Salisbury poisonings” and Sergei Naryshkin would want us to believe that this is what it is, but it is not all and by no means the focus of what needs to be. You see, even as we know that greed driven America is on its last legs, we have no real idea on how far along Russia, China and India are on that track. They are far along, just the ‘how far’ is not a given and it matters, it matters a great deal. You see the interview on the BBC gives us an interesting quote: “Using weapons like cyber attacks and disinformation, the European Union only recently accused Russia of a campaign of disinformation over the Coronavirus. Why is Russia doing this?” This in a light of massive misreporting by the EU members themselves? And the part where he basically accuses Russia is another matter. I actually do not know whether it is correct or incorrect, what I do know is that I have not seen the evidence, as such I do not trust any of it. Evidence is key and the BBC knows this, as such the question as asked is giving us a stage that is not about Russia, but on the non-reliability of the BBC, does that make sense? 

Now, as for the misreporting, if the EU is setting itself so high above others, it seems only fair that Russia would have every issue of IT and data collection that is in equal if not on greater measure than the EU (or America for that part). I am not stating that their technology is flawed, but they have less resources committed to technology and data collection, that much can be seen on any tourist trip to the good old CCCP. And in that same setting when we see Russian hospitals, we might notice a lack of computer driven states, as such data collection is all a bust. 

It is a choice Russia made by America letting them not be able to buy any American computers, or so the story goes. Even as we see one side, we forget about the other side. I am not claiming that Russia is innocent, I am claiming that we do not see the whole picture and the BBC interviewer reminds me on a conversation I once had with a protestant Pastor, And I stated: “We both serve the lord, you in your way, I in the way he wanted it to happen”, it is nice to claim thesis of real truth, but that side tends to be undetermined. And it also sets the tone that god needs to be served, by what standard, on whose call? Where did he say that this was so?

From the cold war I would see Sergei Naryshkin as my opponent, yet this is not the cold war, and that does not mean that Sergei is no longer my opponent, but there is a larger issue over the last weeks where we have to wonder who the BBC serves, as I see it, they serve the people a lot less, so who are their stakeholders and shareholders? So in that matter, who took a long hard look at the BBC Bitesize GCSE Business Studies? I am merely asking. Or we might look at the fact that Freud could not get into the nightclub because he forgot his ID, or perhaps what does Freud says comes between fear and sex? Funf! That last joke made no sense unless you know German. And that is where we are, it is not lost in translation, it is that some media is intentionally depriving us of the translation that needs to be.

And we actually have to be aware. It is easier if we turn to Russia (as less speak it), and we will be offered pancakes whenever we set that stage (it is a ‘blin’ joke) and here we need to see that translation software could not see the difference. That is the story, the sources state that Russia at present has a debt that is only 0.04% of the American debt and that is a gamechanger. In all honesty, I personally do not believe it, but the truth of the matter is that I actually do not know, Russia does not hand its budget choices to the media and the ones they do give are debatable on a few sides. And in that stage is America, it is on its final legs and they have no plan to take care of the 25 trillion they owe. So in that approach we would see that ‘America trying to ‘rule the world’’, is incorrect, they merely are trying to bleed others to the same degree, or find a way to dampen the economic bleeding that they are facing and that is a tall order, in that it seems that larger companies are setting pressure on governments to let them continue the financial bleeding, yet when we realising that the US government gets (at best) 10 cents on the dollar, these board members are setting pretty for the next 3-4 generations, so where was the BBC to this level of disinformation?

I am (in part) grasping at straws, there are sides that I cannot prove, as such it is to be seen as speculation and I am not telling you different. I am speculating and it matters, but ask yourself, how much digging has the media done lately? It does not prove me right, but it should give you a few questions. And that is all before China is added to the equation. Yes, for the most we are focussing on Huawei, but China is to some degree an actual danger to the west. Focussing on Huawei is stupid, but the risk of China actually exists. There is in part the stage where American business are colouring Huawei black which opposes black lives matter (a joke, I could not resist), but the colour of fear is there, and those in fear are losing their mind with the American economy skating so close to the abyss and that part is ignored by too large a population. All this especially in a stage where this holiday could end up being one of the darkest in American history, and that is before people realise that the US is facing the fear of trainloads of evictions right as we see new spikes in the Coronaviral population. And this part is not small, the US is looking at no less than 3% of its population becoming homeless if rents are not protected, a stage no nation has ever faced in history to this degree. 

As such the General owing rent is not a general, he is a left tenant. Yes another joke but if we consider who are in the hot zones for rent, my view is not that far off. So why the jokes? Jokes are a form of creativity, wordplay and sometimes out of the box thinking and to evade the traps we are given in 2020 we need all three to stay standing. We can blame so many people, but in the end blame does not get us anywhere, and lets face it, the Russians will at most send us pancakes. Consider that I am on average an average person (misplaced humility), in the stage of 2 years I came up with new 5G IP, a stage of optionally setting the work environment towards 3 videogames and one expansion and I came up with the theoretical stage of a new weapon that takes care of the Iranian fleet. I am merely one person, so what else is out there and how much IP and ideas are floating around whilst some players are servicing their needs through the speculated approach of misinforming others?

So if we continue on that same track we need to get the joke legs and see how it solves it for us. Yet expecting others to solve dilemma’s is a two edged sword and we need to be aware of those dangers. On the grand scheme of things, the Coronaviru is not the danger, I am not worried about the 10% dying, I am worried of the 90% that has nowhere to go, as such we need the economie on a much better schale and in that we need to stop greed, we need to halt it completely, we cannot afford the stage it leaves the others. I am capitalist enough to not diminish it completely, because greed is a forward momentum force as well, yet the idea that Apple is now a 1.5 trillion dollar business, whilst their stores are nothing more than glorified display cases and I have been waiting for my laptop for 6 week, because it all gets made in the US, and the stores merely point (for the most) towards setting up an online sale should have been raising questions with over half a dozen governments, the stage is too weird and they get tax returns that no company has ever dreamed of, we need to change and the politicians are staging this through levels of inactivity that are unheard of.

And now as the economy collapses, we see protests, yet they go nowhere, because the tax laws remain untouched to the largest degree. So these politicians might be deductible, but they remain taxing on their best days.

In this I feel it is appropriate to end the story with a da dum dum.

Happy monday everyone and remember that if you wake up today before 17:00 you did something wrong.

 

 

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Multiple rulers

We have a ruler at times. A ruler so we can see whether the size measures up to the setting we held ourselves to, and a size to what we hold others. We are all like that, and sometimes we use more than one, it is almost like we set a standard metrical and then another one to get the inch setting. There is one stage we avoid; not on purpose, but the stage we set because we did not think of it. That is the stage that I found myself in this weekend. Anyone who has a Playstation 4 (or better) has either been playing the Last of us part 2, or has been contemplating playing it. There might be the smallest group that did not (and that is fair) but that group is really really small. It started in 2013, a (small) player named naughty dog, famous for Crash Bandicoot and a few other titles, had an idea and made that game, that game was titled The last of us, we might not have realised it at the time but gaming history was written that very moment. They made the game that heralded the end of the Playstation 3 on a high. The game was graphically, musically and technically at the very top of gaming, do not take my word for it, the game got over 200 game of the year awards, which is a record by itself, so when it was remastered for the Playstation 4, I did not hesitate to get it, now there is the second part and what I have seen so far is blowing my mind (again). It als gave me the idea to come up with the two ruler rule. So far the only three passing that standard are Naughty Dog, CD Project Red and Bethesda. This does not mean that others are not good, some are great. Yet to fit this measurement you need to be better than the best. I believe that those makers could have turned their game into a movie and it would be as groundbreaking and as appreciated as the game. As I see it CD Project Red did that by getting the Netflix the Witcher made. OK, they cheated by getting Superman to play the lead, but still they got it done and it is every bit as amazing as the game was. Excellence is transcendental (or so I believe) and I feel certain that the Last of US (both 1 and 2) would make amazing movies/mini series. I played part 2 to some extent and then I remembered (I thought back to the first one) and I decided to play it again. Even now, 7 years later, the first game is as overwhelming as any new game is, yes, the second one surpasseds the first one by a fair bit, but both of them leave most others in their wake, the games are that good. This is not bad for the others, there will always be rocksteady, there will always be rockstar and they will endear the gamers in their own way, there is no doubt about it, yet when we see the bullet point memo people at EA and Ubisoft, they are done for. The few franchises they hide behind will not help them, even now, their games at 70%-80% reduced rate are a debatable buy and that is not a good place to be in. When a two billion company like Ubisoft gets passed over by what some regards as small studios, we need to realise that gaming has been on the fringe of technology since the 80’s. Some people decided to give the thought that gaming too is iteration (like every year an Assassins Creed game), some exploited other means, some good and some bad, and before some think that Ubisoft is all bad, they did bring us Assassins Creed 2 (and brotherhood), Far Cry 3, AC Origins, Watchdog 2, The Division and a few others, when we look past the iteration, we see that they make good games, if only they were properly tested and vetted before release, it is the largest flaw that Ubisoft brings us today. And it is getting noticed more and more as we take notice of games like The Witcher and The Last of Us. Wecan add games like Elite Dangerous and Subnautica and the remastered edition of System Shock (hopefully 2020), we see that the original ideas are still there and they are wiping the floor with the iterative wannabe’s. You see the stage is changing and gamers are not completely aware.

We see the created hypes and we see how Microsoft is hiding behind the marketing cry ‘the most powerful system in the world’, yet they got defeated by the weakest system of them all (Nintendo Switch) and as Microsoft hides behind the hype screen we are all missing the larger point. As 4K gaming hits the front yard of many gamers this holiday season, they tend to forget that the games will be twice the size and so will the patches. In this situation consider that in places like Greece and Turkey a Ubisoft patch will take up to a day (estimated), a day per game downloading a patch. The UK, Ireland, Germany, Belgium, Italy and a few others have better connections, yet in these places in Rural areas their internet is not great, so the long term view of the approach that they are currently holding is that they will not be in a great place. Yes, France, Spain and Scandinavia the connection is well above decent, yet is that the same in rural areas? In France it is not and I just set the pulse point on millions of gamers who will be in an extremely agitated state soon enough, yet not if Ubisoft continues as it currently is. And we need to review that too. A game might seem amazing, yet in the 4K life, patches will be increasingly larger and larger. So what do you think will happen when a patch is not 38 GB, but 70 GB? How long until gamers lose their shit over this, because the second time it happens might already be enough for the gamer to demand a refund, and with some places having the 7 day purchase option in place, that cooldown will be enough to end the lifespan of places like Ubisoft, Electronic Arts and Activision. Yes, I get it, others will be in a similar place, but consider keeping a list of all your games and all the patches that come through, who will win the patch race agitation list? 

Yes, we get it Bethesda will also be in a bad place, yet RPG games like Skyrim are too great and will always have patches coming their way, yet overall when I look back at the games like Oblivion, Skyrim, Fallout 3, Fallout 4 the amount of patches have not been overwhelming. As I see it one breakpoint patch has had more to download then the sum of nearly all Bethesda games, that is the station we see, yet we forget that the station we face is nothing more than a small way station, the stations we are about to hit are proper terminals with larger needs. We need to measure what was and what will be to a much larger extent and use two rulers, the size of the game and the size of the patches, whilst we tally the number of patches. Breakpoint was regarded by gamers as the most disappointing game of 2019, 38GB of patches later and it is still up for debate, as I see it, they no longer have any freedom of movement, gaming will change but not in their direction, the games will need to be better and their infrastructure is not ready, the patch notes give a clear indication of that. So yes, we will see a console war, but we will see a lot more than that. Santa Monica Studios, Naughty Dog and a few others are ready and they make Playstation games. The people at Microsoft are not ready for the issues that sme games bring and their Azure cloud is useless at this stage, it is about innovative gaming, the iterative clowns have no place being here. We are about to see a console war and Microsoft could soon end up in 4th position, so when we consider the big three, who else will surpass them? Their marketing hype of the most powerful console for sale, and they forgot that they still needed good games to stay in that place, with less than half a dozen exclusive games, the pickings are slim for Microsoft, to see that you needed an additional ruler, a different stage of measuring. Just like the measurement of power, there are two ways of measuring it, all whilst the elements for both formulas were readily available, too many players were looking at one formula and forgot about the other one, and that is what the limelight will show at the end of the year and when that limelight shows bright, we will see that some players are done for, one ruler would not have shown it, they all focussed on the revenue and they forgot that revenue is hindered by the resistance that patches bring, these players forgot or basically ignored the danger of large patches and now that they are 26 weeks away from a new standard these players will panic, they will panic more and more and let marketing do the fight of the public arena all whilst it will merely stop activities for a few days and some patches required months. Now, we accept that both Sony and Microsoft have that house of Pox looming, but as I see it, Sony has more alternatives and in this fight, the one with alternatives is the most likely to win. In all this there is strength to any marketing endeavour, but its flaws are there too and once your board of directors start to earnestly believe the stories they tell, they have already painted themselves into a corner. 

 

 

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Vindication is like Maple Syrup

Yes, that sweet taste, the taste that is not equally the taste of ‘I told you so’, but more the fact that ‘You were wrong and I was right’, a taste that is sweeter, thicker and overly disturbingly addictive. Vindication is the stuff that makes it all worth it.

The situation that followed my article: ‘Corona? I never touch the stuff’ 4 months ago, the umbers never added up and there were all the sources stating the ’bla bla bla’ on age, on complicated health issues and so on, but today (6 hours ago) Al Jazeera (via Laura Winter) gives us ‘Data fog: Why some countries’ coronavirus numbers do not add up’, it is a first in the scene where I am proven correct, all whilst some data miners had the stage of making me wrong, I wish them good luck in countering it all and finding a new job soon enough, their “I know what I am walking about, I have been doing this for the government for 15 years” is now likely to change into carefully phrased version of denial with the added “My case was different, here is the data”, yes yes, blow it into a direction where they care.

Even as Al Jazeera gives us “Allegations of deliberate data tampering carry profound public health implications” is a side I never even skated on as I would never have been able to prove the deliberate part. They go deeper with a setting of the Meyer-Resende’s theory versus the International Corruption Perceptions index. It is one way to go, but it is skating on thin ice. It tends to follow the GIGO law of 1991 (Garbage In Garbage Out), yet there is no denying that the differences of what the Corona cases are through reporting on several nations, the difference is indeed striking. In the article example we see Denmark against the rest, They apparently had triple the cases the world had, I saw the larger stage within Europe (Germany versus France) and a few other settings, in my view the mortality rate should be close to equal and I noticed differences on 4% versus 15% even when minimum numbers were surpassed, mortality rate tends to be almost equal, yes there is some impact in age, but the numbers I saw were nowhere near the acceptable level, not in nations with almost equal level of health care. 

The article has more stuff, more excellent stuff, but they already inflicted the first victim, my ego, I was right all along and it is at present annoyingly present, like a silent person screaming in my ear (on the inside) that I was right. I already knew that this was the case, but it is nice that the media is picking up on it and so far it is just them, but that will change in the next week making my ego even less enjoyable (even for me). So whilst governments are in denial on what to do, as 6 US states are spiking whilst reopening shops, the acceleration will only rely on cheaper housing (more dead people), and those who reject my view of it, I say talk to your elected official and whilst they state that it is a complicated situation in this economy, consider that his target keyword is economie, so who did they serve? News is reaching me that the state of Oklahoma has a 68% rise, is the president not going there? Well, we might see two issues resolved if he does, time will tell. Even if I sound a little repetitive (I stated this before) “There is no use hailing an economy when all the consumers are dead, there is no one left to buy your product ever again”, that small realisation should go a long way. On the other hand, real estate will drop in price, so the others will get cheaper housing, it works out for everyone.

And in this setting it is Business News (Reuters) who stated 22 minutes ago ‘New US pandemic watchdog says data, tech issues challenge oversight work’, the premise does not sound wrong, yet the quote “Federal agencies already lacked some data necessary to track government funds and ensure they are spent as Congress intended, a problem compounded by the speed with which the government has shoveled money to businesses, individuals and local governments, the Pandemic Response Accountability Committee (PRAC) said on Wednesday.” shows a much larger failing, I get the fact that things needed doing, but the US is throwing trillions (money they do not have) at something hoping it will stick, all whilst for 4 months the data was clearly incorrect. So when we consider the quote “Congress created the committee, which comprises independent watchdogs from 21 government offices, as part of a sweeping March aid package. Its job is to make sure the funds were used to help save jobs and keep Americans off breadlines and were not siphoned by fraudsters or otherwise abused or wasted” (at https://www.reuters.com/article/us-health-coronavirus-usa-fraud/new-u-s-pandemic-watchdog-says-data-tech-issues-challenge-oversight-work-idUSKBN23O2D2) a setting to prevent harm whilst the data they are reacting to is flawed, a stage where 21 offices are involved, which would take weeks if not months to align and we see from more than one source “data, tech issues challenge oversight work”, In all this we also see “Critics say few safeguards have already allowed companies to mop up cash with few strings attached”, not only are hard times ahead, I reckon that when the investigation goes on into the dimes where the American people ask for justification on where it all went, those ‘few strings’ will not go well, more importantly, as the US goes from 3G to 6G (it will take 6 generations to end that debt), they will demand their pound of flesh, I reckon that some people will not be given a nice christmas hamper. It is not a stage I predict, I reckon there will be no escaping that stage in the US soon enough, I wonder who will be found with their hands in the $3,000,000,000,000 cookie jar.

 

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Musings

I am currently awaiting my new laptop. My Lenovo Chromebook just is not good enough (apart from the dodgy spacebar). And as I was pondering a few actions, the BBC article ‘How Elon Muskaims to revolutionise battery technology’ I remembered the idea that his car battery gave me. You see, the solar cell idea was nice, yet the setting to ADD somethig to your roof is where the issue optionally starts. My idea was to replace the roof tile in roofs, in newly built houses. This new tile based on the old one, exists in two versions, version 2.0 and version 2.0 plus The 2.0 tile is made from recycled plastics, and therefore over time cheaper and beneficial to nature, the second one has added solar cells in it and it fuels the car battery.

Now one tile is not going to hack it, yet a roof can be replaced over time with more and more cells. Fuelling that battery faster and giving it more use. Over time that battery will fuel lights, heating aircons and a whole range of appliances. Making the house first carbon neutral and over time carbon negative. Those buying houses will benefit the most, yet apartment complexes can benefit too as it fuels the common usage parts and over time we add to the electricity net making them money too. A stage where we look at a stage where we all become the power suppliers. His battery is the start of something more and in this age of power usage, we can become neutral in its needs. Consider your own needs, how much power does your console use, your TV, the router and optionally the PC, now consider that their power use is nullified by the roof, as well as the two most power intensive parts, the boiler (if you have one), and the fridge which will use power 24:7.

Now consider that usage to be nullified not by one person but by 10,000,000. That would reduce brownouts in places like California and Greece by close to 80%, from the benefits of having, we now see the benefits of providing, the electrical car being one part, you create the power it needs, implying that your personal fuel costs will diminish handing you more money every months for other matters. Consider your bills at present, now take fuel and power out of that equation. The larger benefit is not gained overnight, but over time and the stage I considered was one where we grow the creation and diminish the usage by not adding loans from the get go, but replace at easy steps without having to add loans. In this setting we can have a stage with the initial mortgage, and that makes sense, yet over time (every 2 years) you can add 20-50 tiles with spare change, giving you that in your first decade you are well beyond carbon neutral and that is only the start, as I see it the Musk battery technology can alter lives on a very large scale. His car is merely the start of something larger, benefitting billions of households.

You might think that these are simple musings, and you would be right, yet the creativity to apply someone’s creation in another way could start more creativity, more originality and applied to a much wider field. Lets face it, the weapon I created to sink the Iranian fleet was based on an offshore engineering principle (with some added physics). 

The roof idea would not have had the impact if Elon Musk did not do its duracell manoeuvre. We merely need to look at where else a battery like that one could impact us and how we fuel it, and when you walk through any city and see the billions of inactive roof tiles, consider the amount of power you get when every tile you see becomes a power creator. In this the rural people have an added bonus, they will have access to power on a size they never had before. When that becomes a thing of the past, we can focus on new fields and in other areas, there is plenty of mess to fix and a lot of it can be broomed under a rug (we all do it).

 

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Murdering innovation

It started with the BBC about 30 minutes ago, 30 minutes after they released ‘Amazon v EU: Has the online giant met his match’, the title intrigued me and anyone who wants to go after Bezos and his haircut is allowed to do so, yet the EU tends to not care about anyone’s haircut, so I decided to have a calm read of it. 

Certain things made sense, yet a much larger part does not anto illustrate it, I start with a quote on the article: “The EU now looks set to charge Amazon for anti-competitive behaviour. This could cost Amazon a lot of money and could alter the shopping experience it offers customers.” To understand this I need to take you on a little time trip, my initial stage of Amazon was seen in 1994, I heard of it in its beginning and to me Amazon made no sense. You see, I grew up in the Netherlands, and for the most, any shop, in any retail area was never more than a hour away, optionally up to 2 hours if it was an exotic item (weapons, drugs) I had access to most items ever needed, as such Amazon made no sense at all. In 1997 I visited the US for the first time and Amazon started making sense. You see there are massive differences between the US and EU in certain ways and most people in the EU might not have gotten it. Amazon was an innovative player and came up and matured a retail direction. So when we get  EU’s competition enforcer Margrethe Vestager stating “We never accept in a football match that one team was also judging the game”, I merely wonder what her game is. And the setting of anti-competition law makes no sense. It makes no sense, because for close to 25 years others refused to go into the Amazon direction, as they remained in denial of what could happen. They remained in denial because they were iterative and small minded, they want the technology of others to come to them for free. And that is a thought that murders innovation. We see it in almost every area of technology. I worked for a company that stopped Facebook innovation 4 years before Facebook was created. Bullet point spreadsheet users who rely on the mission statement and the bottom dollar. They are left on the sidelines guarding iterative traffic. They feel that their option grants them more personal wealth. Now, anyone who has read my blog knows that I am no Jeff Bezos fan, but this he got right and the entire Covid-19 issue worked for him and now the champions of iteration (like EU’s competition enforcer Margrethe Vestager) are setting up shop to murder innovation a little more. You see the others now want the Amazon system for free, they want to enjoy the decades they were not working on innovation and merely (optionally) fucking their mistress whilst they claimed they were hard at work guiding their commision like it was a taxi meter. 

When I gave the stage of setting tax laws properly in 1998, people accused me that it was too complex and nothing was done, now that these firms are raking in the billions, those same people are staring at the sky stating that there was nothing they could do, but they merely ignore their own inactions.

Yet the larger concern is the stage that erupts when we see “It runs an online store and also sells its own products on that platform. The criticism is, that it’s both the player and the referee.” Yes, Google and Amazon innovated retail traffic, after the Netscape issues Microsoft hid in the IE cloud they created and IBM never showed interest, they merely did their own less profitable thing and now they want to push in on a market that had evolved for well over a decade and does fine without them. Microsoft came up with Bing a decade after Google and still has no proper way to set the algorithm for ranking, and misses out on a decade of data, which is how I see it. IBM has its own innovation (Quantum computing) and is still 2-5 years away from innovating that field, the rest of them are innovation candle holders at best. 

Yet I cannot completely ignore that the EU has optionally a case to bring, yet their own inadequacies regarding the mapping of the other players that never showed any interest in innovating the field Amazon is in is also food for thought. Those iterative players that will only step in on the second tier after the innovator has proven their case, how is there any level of fairness to give them the playing field? 

So when we see: “is the company using that data to give Amazon’s own products an unfair advantage?” I cannot completely disagree, yet the larger issue is that Amazon created a level of data collection that other data dogs refused to bark at. Now we all can agree that not every retail shop can wield such data and they should not get hit, yet this stage that Amazon has was in the UK going on for a long time via Dunnhumby did for Tesco and in The Netherlands it was Albert Heijn (et al) and their Air Miles. If you go after one, you need to go after all and that is not happening is it? Yet there is a size difference, but none of them came with an overlay of algorithm and made sense of it, they all wanted their own little corner, the innovation of Amazon was larger than that and everyone was in that selfish stage until they all learned (the hard way) that their way was the losing one. 

In all this Amazon is not completely innocent, yet that does not mean that they are guilty. The question we see: “But does Amazon unfairly promote its own products at the expense of third parties?” is woefully incomplete. The issue (just like with Google) is not on what is offered, but what EXACTLY did the searcher ask for? It is a huge part in all this and it is left on the sidelines, optionally intentionally and that hurts, because in all this the central side is not the sellers, or the implied sellers, what did the buyer exactly ask for and that matters, especially in the case of Amazon. The buyer did not ask for “A western where we see Talulah Riley naked with loads of added violence in the highest resolution”, they asked for “Westworld season 2 bluray”, and those two searches are not the same. We can come up with a lot more examples, but I hope that the point comes across. We forget that the largest issue is what the buyer seeks and the bulk want the latest products, they want the ones that ship immediately and can we honestly say that the founding setting of the product sought has all the elements in place (like shipping and overnight shipping options) are these elements properly set to those other sellers? You see, the backwash on what is optionally possible is one thing, the fact that these shops set up the parameters of what can be done in comparison of what is done are two different universes. 

For example, I cannot get to ‘there’ from ‘here’ in Google maps. These two locations are not defined, so when someone is looking at the Sombrero galaxy, it does not mean that there is a path getting there. 

It is the innuendo and the missing elements that make some strike out, optionally murdering innovation. Whilst we see: “The general defence is that there are plenty of companies that act as both a shop and supplier. Tesco and Sainsbury’s both sell their own labelled products in their stores, for example.” a setting duplicated in NEARLY EVERY OTHER country. Pretty much every supermarket chain has that setting, and it is ignored, because they are ‘too small’. I believe that the stage is different, as I stated, the others refused to adhere to the needs of the seeker, the consumer. As such they are out of the online game and that part is surprisingly overlooked. It is not the business of Amazon (or Google for that matter) to fill in the blanks, if Bing does that, perhaps it might have a future to some. 

It is our task to protect innovation, there is too little of it (not what a marketing manager claims is innovation, but actual innovation) if we do not, we merely end up fuelling the EU gravy train and those people need to focus on actual issues, not their gravy train. In this I am not stating that Amazon is completely innocent, I am merely stating that there are a few sides that some people left in the dark. To illustrate this I entered “buy arkham knight ps4”, the results in Bing and Google are very different, bing seems to be all about ebay, that same search in Google and Amazon give a much better result, they gave me what I was looking for. I personally was not looking for ebay options, yet was that part of the equation given? 

The buyer is the larger part in all this and most screamers forgot about that part.

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Donkey Balls!

The explanation is actually almost too simple, I am writing this whilst I am rewatching the Expanse on Bluray (thanks to the awesome sale JB Hifi had 3 weeks ago). I was watching and browsing whilst I got exposed to ‘Media rules must help news providers harness digital platforms’ value’, the link was on LinkedIn and came from Facebook. I do not disagree with the setting, but the entire issue is much larger and has traps on a few levels. That issue is a little less complicated when we consider the news on the daily mail where we see ‘Top Facebook exec says it DID help Donald Trump win but only because ‘he ran the single best digital ad campaign I’ve ever seen. Period.’ And NOT because of Russia’, the claim was apparantly made by Andrew Bosworth and it was in the Daily Mail on January 8th. It is not the claim that is the issue, it is the linked advertisements that the viewer gets. I ended up with advertisements by Telstra and Microsoft. Now, there was nothing wrong with that, yet if I had not clicked on the story, the advertisements would not have come. That is the issue, even newsmakers need to rely on clicks and there is the first issue. Basically the (short) story has the following 2nd headlines:

  • Andrew Bosworth is a longtime senior Facebook executive and confidant of Mark Zuckerberg
  • Bosworth wrote a 2,500 word memo shared internally with Facebook employees that was published on December 30
  • He claimed the Cambridge Analytica scandal was a ‘non-event’ and admitted the Russians did manipulate the U.S. election
  • Bosworth also essentially branded criticism of the company as fake news because the press ‘often gets so many details wrong’ 
  • The memo was initially leaked to the New York Times on Tuesday before the top executive published it in full on his public Facebook account 

5 times to get the clicks, 5 times to get advertisements and the news channels are in the setting to get CLICKS, making the quality of news debatable and there is the larger issue. When the news becomes a commercial vessel, how can it be trusted?

SO when I looked at the news (according to the Sydney Morning Herald) we get: “It would allow news publishers and digital platforms that distribute news to continue building on existing commercial arrangements, and support the development of a Digital News Council to advance cross-industry collaboration. It would also encourage more transparency for significant changes to the ranking of news content in News Feed and guarantee to publishers we’ll continue to share measurement data on how their content performs on Facebook as well as insights on their audiences, without sharing personal user information.” Here I see that there are optional ‘agreements’ on the sharing of revenue (which I do not debate, or wonder whether that is wrong), yet I do wonder about who has the stronger pull. Revenue based decisions, or news quality decisions and the ambiguity of it deepens the innate mistrust in me and the mistrust of the optional news that it breeds. So the quote “It would allow news publishers and digital platforms that distribute news to continue building on existing commercial arrangements” sets the steps for commercially inclined news, not neutral based and news baked news. It ends up not getting the clicks and that is the larger problem. The digital problem is that there needs to be space for news to set the parameters, yet the click is what gets the revenue and they tend to be on opposite sides of coins of different currency. Better stated was the Expanse response, which was ‘It really is Donkey balls’, the settings a larger one and those relying on click based revenue would not be interested in slaughtering the goose with the golden egg and I get that. But we need to move the news into another stage of the media, now making it revenue based, all whilst those participating should require to pay these newsagents something, it was their material used.

So whether we accept that the previous elections used a much better digital profile, we need to take the news out of it, and give them their own digital channel, not set to a click based system. It requires new levels of innovation on digital media and we all better accept that fast. 

What is the solution?

I actually do not know, but in part it will be creating awareness with the people, they need to realise that they are part of that problem, they are the inquisitive types and usually that is not a problem, yet the push the click based activities forward and at the point they become part of the problem. As I see it, the news might be part of social media, yet they should not be part of the click based equation and until the news starts realising that, as well as the fact that their shareholders, stakeholders and advertisers are part of the problem and not part of the solution, this issue will continue.

So those who have seen the Expanse season three and know that the initial weapon was something more might realise that in the digital media that click is the something more towards a weapon, all thanks to the shareholders, stakeholders and advertisers. We need a much larger change and until cash is taken out of the equation it cannot continue, yet that too is a dicey position, because the news has every right to cash in on materials they created. We cannot ignore that part of the equation.

 

 

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To knowingly intentionally ignore

There is a state in any person’s mind to ignore anything that does not fit the need of the receiver. This is not a bad thing (at times), and we can ignore all we can, yet to deceive ourselves that it does not exist is another matter. 

To look at the station we need to look at the consideration of two settings. The first is ‘an organized effort to gather information about targer markets or customers’ this is the foundation of market research. After this we consider the second part, which is ‘the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems’, as I personally see it, some do not see the difference (or ignore that there is one), or as I would imply, to knowingly use one as the other. The first difference is the population. In market research we investigate a population and we set our hypothesis based on the station of it. We dabble, we slice and dice this population, and we draw conclusions. The problem is that some hide behind the slicing and dicing, calling it the arbitrary process. For the most I have no issues with it, or better stated I do not care one hoot about some of these analysts. Yet lately I see the impact of decisions and business processes and I wonder if the people accepting the marketing stories whether they are in the dark, they do not care or if they are clueless. 

It started with Microsoft, then Ubisoft, after that there was a stage at Apple as well as a stint in the US administration. All acts based on what some would call ‘a market research into the people and the impact of view’ yet it seems like the marketing research of passing a bitter pill to the extent of surviving the action. That is clearly how it feels and the first act on my side was remembering a previous conversation, a conversation I had roughly 20 years ago. The premise was that a board was cutting expenses and setting the stage of having the environment where they stopped getting a 90% approval on their product and settling on an 80% approval. It is a dangerous and slippery slide. Yes it seems cheaper and it might in the beginning be cheaper, yet the station as we see it is dangerous as the degrees of freedom diminish (intended pun). As a product drills down in different areas, the 10% shift implies that on three fields the danger grows that the overall approval rate is optionally down to 60%, especially if the 20% missed rate hits any consumer 3 times. This is where Ubisot is at present and that is where Microsoft was in the last few years. In that stage we see “to develop technology that will enable them to stream games to whatever piece of tech a person is holding – be that a smartphone, console, or something yet to be invented”. It is the Ubisoft statement and that is fine, yet with the testing and inadequate versions over the last two years alone gives the consumer (the player) a much larger lag, especially when these players are only relatively happy and get hit again and again with downloads that tend to exceed 20 GB, how long until the player has had enough?

It is nice to drill down unto a group of satisfied players, yet the larger issue is that the non players are too often disregarded making the story told one that is largely built onto a shallow base of shifty sands. My view is supported by one small detail, as the PS5 was viewed, we saw an absence of Ubisoft games, the station of that 20% is now growing is it not? One of the largest software makers in history had no business not being present at this Sony show, whether they are going forward on both systems or not. It seems to me that this is not a small part, this is a much larger part and it seems to me that the predictions that I gave last year is slowly coming to fruition. 

Could I be wrong?

Absolutely! I cannot state that there is certainty, that would be short sighted on my side, but the symptoms are there, the lack of excellent gaming, dozens of updates that are several GB in size, there is a lack of testing there is a lack of listening to the gamers and the ones setting the stage of listening are rolling the dice which they optionally loaded themselves. They look better that way, yet the consequences for Ubisoft seem better, until the gamers move away, when you set the stage of a non-assassins creed game to call it that, something they did once before, the stage changes. Even as we were given last year “Ubisoft didn’t provide numbers, but said that it had made a “sharp downward revision” in the revenues expected from both games, which it blamed on a failure to differentiate Breakpoint from its predecessor, an overall lack of interest in sequels to live games, and excess bugs for the game’s failure.” (source: PC Gamer) There are two parts in this, the first is that the game sucks, the basic failures seen only yesterday by myself give a larger rise to that Ubisoft has much larger issues at present. The fact that I ended up with the game at 20% of the full price only 6 months ago, and the fact that to start the game I needed a 38GB patch shows that the issues are close to massive. It is not ‘to differentiate’, but to ‘properly code’ a game that is at the core of it all. The difference of Market research where Ubisoft investigates their game against ALL gamers, to a stage of Marketing research where Ubisoft merely investigates the Ubisoft players is part of that optional setting. When anyone hides behind the message and not behind the quality of product, we have a much larger issue and in the next console war, it would optionally set the deck to a very different stage. 

This is not about Ubisoft, Apple and Microsoft have shown similar failings for too long, and the stage where the US administration is in shows similar flaws, even as it is not a product, trust is, and it is faltering on several levels in the US. We can blame several stages in this, but it is not the blame, it is the investigation into the analysts and the conclusions drawn seems to be a much larger stage of marketing research, not market research. One optional stage is the way evidence is rejected and optionally completely ignored. We might look at the Coronavirus, it is not the point, that element merely brought it to the surface faster. Huawei is the first one that matters, no evidence was ever brought to light, it shows a stgs where the US is close to economic collapse, at that stage we see the greed driven marketing research where the actions are at disposal to the US assets, not the US citizens. This matters because it shows that the slicing and dicing of data is not getting the attention it is due, it is happening on corporate and political levels and elements like ‘How Austin Tech Is Democratizing Data’ might seem nice in theory, yet the larger issue is that some views are now seemingly solely supported by the topline makers, not actual academics with the education required to make some conclusions based on data, not the presented views that those in charge of governments and corporations would like it to be. So when we learn that “Imagine business analysts, marketing teams and even the C-suite having the power to interpret data without the help of the entire IT department”,consider that we are now in a phase where those who have are about to decide the fate of those who have not and those people are in for a massive rough ride, or so they believe. When we see the corporate players like Ubisoft and Microsoft folding on strategies as they lose larger and larger market shares, we will see destabilisation of a much larger degree and there the game is up for grabs. Even as some resorted to terms like data democratization, it is a much older principle, it is the discrimination between those who matter to some, against those who do not. Corporations will find out the hard way what their choice brings them, in politics it is a different story and the impact there is nowhere to be seen. We cannot predict it until it is too late and there I expect (or is it dare I expect?), is the stage larger, even as places like YouTube is flooded in some positive light, the negative impact is much larger. The US riots are merely a consequence to part of what happens in data, it is not the cause but there will be much larger and much more defining then we ever expected, the problem there is that after the fact, repairing damage is close to impossible. You see it is not ownership of data, it is the fact that decisions are made on a level where too much data is disregarded. Hiding behind entrepreneurial action is close to a farce. The largest danger of misinterpretation and as the sources are less and less trustworthy and that is disregarding any ethical consideration, or to make it slightly more simple, as data democratization moves forward, the essential part of comprehensive information will be filtered and optionally disregarded too often, a such a full view is not available, implying that the decision makers are merely looking at a limited scope and consider that action when it is done by a billion Euro company. 

We are only seeing this because the surrounding scope was pushed to the forefront, as such those reacting are doing it too late having to disregard increasingly larger consumer markets. When was the last time that such an action was an actual benefit to that company?

 

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Playing the fifth station

I am watching what is to come and even as the first part was not my bag of tea, the New Spiderman game definitely was, a new Gran Turismo and now I stop with shouting titles, a lot more publications will do that. What was interesting was the response the game makers had (the man behind Insomniac games to name one), the additions that the PS5 enabled, and so far I am watching actual gameplay and it is blowing me away. The presentation is giving new titles from franchises we love and new titles from origins we never saw and so far it is pretty mind boggling, but Sony is pretty good in that respect, so I am not overly dumbstruck, yet the graphics and the environment as we see it in the game Stray leaves me with thought, Sony, not unlike Microsoft is going in a direction we expect, as such I see a gap that players like Apple and Google can touch on. Sony has well over half a dozen exclusive titles that players want, and there we see the first part that I sort of expected. We see the exclusive and the likely less exclusive games, yet after 30 minutes still nothing from Ubisoft. I am certain that Ubisoft will be on the PS5, no doubt, but the stage where the small software houses are taking the limelight and sharing it with Sony shows just how bad the stage of Ubisoft is at present. Then we get to see Ghostwire, a game teased before, now we see it on the PS5 and this game alone is reason to get the PS5, and even as it is not the most expected game, it is certainly taking the limelight and that is a new feeling. When we see what comes with Hitman 3 I feel certain that no Microsoft Hype has a chance at present, I am cautious because their show a few years back was really good, but they have to take all the stops out to even equal what Sony is bringing. And that is important here as Hitman is most likely coming to both systems. With a lot of titles handing out the Holiday 2020, the expected image that PS5 will come with an overwhelming amount of launch titles (or first month titles). At the end of the presentation it is clear, there is no Ubisoft, they are in trouble, because there is no way that they want to miss the event, Bethesda was there with 2 titles, so why not Ubisoft? 85 minutes after the start, we get the power hammer, Eloy is back and what we see on PS5 blew me away, Horizon 2, Forbidden West is a PS5 Gem andI can’t wait to get my fingers on this console, which was shown right after, it is gorgeous, you should see the video on YouTube yourself and see what is there, words cannot describe it. No matter how some Microsoft fans shout that their system is the biggest and the strongest, without good games it does not add up to much, so far they are 3 million systems behind Nintendo and that is not all, 4 reviewers were completely blown away, it is that overwhelming and most of us will be waiting with bells on for the next 20 weeks. 

Sony, you’ve done it again!

 

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The choices of a greed driven nation

I had to consider a few things today, they are essential as they would impart a much larger setting, do I give way to optional millions, or not. I decided that I need to find a path in between, but the larger wealth that the US voraciously implies is off the table, I would have preferred to work with a player like Google, but the situation in the US is too unsettling. We see the impact of harassment, pressures, discrimination and a lot more, all under the administration of President Trump. Yet, they are not alone, the other side is also baiting the masses and some are falling for it. This entire setting has the origin of debt and poverty, that setting was more and more on the forefront. I made notice of that danger well over a year ago, yet the Corona pressure brought it to the surface much faster than anticipated. The impact is on too many fronts all at the same time and the US has no escape plan. Whatever path was optionally there had been taken away by Wall Street executives, not merely Wall Street, but their minions that are all over the world, squeezing the markets again and again, setting a stage of unreachable expectations. We heard it in the last few years on how ‘analysts expect this firm to reach revenues well over 18%’ answer all silently accepted this. America is now in a stage of debt that exceeds $25 trillion, all whilst big business seemingly stays afloat. Yet that too will change a lot faster than most realise, what happens when the US goes into a full Civil War? That is not a joke, that is the reality that this America Administration faces. It either bursts the Wall Street balloon, or there will be a civil war. The escalations in the US even now point to that. Some merely call it the ‘Nixon playbook’, others watch the toppling of statues, people in police outfits without insignia and without proper discipline. ABC7 Chicago shows intimidation of a dozen white people with rifles as African Americans walk with boxes on the streets, how will this go right? This will escalate and I am not willing to set the stage of my IP in that environment. That so called ‘Chinese oppressive regime’ seems a lot safer to leave my IP with at present than any American based corporation, I had some hopes for Google, but it seems that they are in another stage of self preservation (which is their right), in the stage where the Trump administration goes overboard to quell whatever civil war erupts, California will not be out of bounds, it will get hit hard and it will dampen my value, something I am unwilling to do. It is not about my value, it is about the business impact that my IP will have and I want to watch it growing to the height of its ability. I think long term, I always think long term, the Wall Street boys never got that, they were never able to look beyond the next quarter or the next spreadsheet. 

That is the stage that will hinder and hamper the US, not me, but in the US there are thousands of inventors, thousands of idea makers and they are in a stage where they can no longer trust their own place or their family value. As such, when this comes to blow (and it will), the US will face the largest brain drain ever, they have never faced this before. A lot of people will return to family homes in Western Europe, linking to larger businesses in France, Germany, the Netherlands and Scandinavia, and the Patent shift we see then will be one the US has never faced before, they will go from a number two after China to number 4-9 (depending on the brain drain), as such the US and its debts will implode as their economic value will dwindle, it was a setting that was clear to happen and as that happen, a larger part of the US will become a dead zone, a place without future. The states New York, Texas and California could end up carrying the entire US on their shoulders, which is more likely than not ending healthcare and social services. As these escalations become visible to a lot of people the brain drain will only increase and as some will try to hold on to the brain value of some, the larger population which by the way is well over 40% non-white, will listen to other nations offering larger premises, with optional start up bonuses and houses. It is their cheapest option.

So as a larger shift is happening, we will see a desperate America trying to find a solution that all can live with, if only they didn’t have that pesky $25,000,000,000,000 debt hanging over their heads.

And what about me?

Well, I am uncertain how it will end, but I have set the wheels in motion that over time will hand to the public domain my IP, no corporation will set that stage or can prevent the stage. I have set activation and deactivation codes in motion, I am not willing to trust some corporate goon ever again. Yet the stage I am looking forward to is also an appealing one. Those greed driven people forgot, I was never rich and I am not seeking it (hoping for is still on the table), yet the larger setting is not of what is, but it is one of what is yet to come and the US has no real 5G strategy, it gives its idea’s to the media, blatantly hijacked by some senators needing the limelight and in the end, it all stands still and when we see the standards from China winning over corporations in Europe, the Middle East, Africa and Asia we see a setting of isolation for the US, propagating values via the media that are less and less certain before 2022, the 5G workforce will seek larger leaps into other areas. And it is only one of several fields where the brain drain will hamper the US.

For me, it does not matter, who not to trust is only a first step, the next one is the idea and how it will come to reality. I will end up with a fair share of coins, I will end up in a better stage than I ever would have considered and whilst I await that stage, I will have time to finish writing the story that will male a lot more wonder what on earth they were thinking. 

We are watching the choices of a greed driven nation unfold and whilst we see them celebrating wealth, they seemingly forgot that well over 80% is not part of that and almost 11% was under the poverty line, with the unemployment rates the US now sees, that line will shift, it will shift to a much larger degree than any administration ever faced, yet this administration has a massive debt to deal with too, a debt it largely inherited. As such life in the US will become unbearable to a much larger degree soon enough, and the US is not ready, it merely advertises it is ad others are taking advantage of that difference, even now, even as the US remains in denial, they are merely opening the door more and more to be cast from the room of being a superpower. Inviting others to the G7 doesn’t re-affirm their stance, it merely makes it obvious that the American dream died, it did so when greed became more important than innovation. A lesson too many American had forgotten about, the power that innovation brought, not the innovation that large corporations advertises, but actual innovation, the version of innovation we saw all over the 90’s.

 

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A handjob at twice the price

It started 8 hours ago, the stage that we have been watching on Hydroxychloroquine, an anti malaria drug. The article ‘Influential study on hydroxychloroquine withdrawn’ leaves me with a lot of questions. The quote “An influential article that found hydroxychloroquine increases the risk to death in coronavirus patients” should leave us all with a lot of questions. That is even before we get to the data concerns. Consider that the coronavirus had its initial cases last december (optionally a little earlier), so in January we knew that there was a problem, we also knew that there was NO vaccine at this stage. This was 5 months ago, now we see “Research for the article, published last month in medical journal the Lancet, involved 96,000 coronavirus patients across 671 hospital worldwide. Nearly 15,000 were given hydroxychloroquine – or a related form” In this light, we need to consider that there were enough patients in April, around 3 million, yet as we realise that reporting of Corona cases have been all over the field, so getting 671 hospitals to set up treatments, testings patients and reporting to a source takes time, the incentive for a vaccine started in january/february, and even as they might be on top of their game, the entire setting would require time. As far as I can tell, the situation does not add up. Consider for a moment that there are 4008 forms of approved medication (to coin amere small fat), someone decided to set the stage where hydroxychloroquine was an optional solution, I will not fault that reasoning (as I never studied medicine). So the medication is ‘offered’ as an optional partial solution, there is no vaccine, so still we are all OK. Consider that this started in January, so any negative feedback would not be there until February the earliest. As such, it takes time for possible patterns to form, as such February/March is the start. Now consider that in a period of 60 days, a report was filed with the foundation of ‘hydroxychloroquine increases the risk to deaths in coronavirus patients’, and keep in mind the ‘increases risk’ part, it matters.

You see the timeline to assess and identify ‘increases risk’ is not done in 90 days, the entire path would require all kinds of data on multiple levels and under larger scrutiny, the entire matter should be under scrutiny and should be up for debate in many places

Now we are in a stage where in under 90 days 96,000 patients are measured, 15,000 are documented on the effects of hydroxychloroquine on these patients and the effect and evidence of death due to medication. The timeline does not make sense, so personally, I would state Yes! I very much want to test and scrutinise that data. I would in addition make a memorandum with critical questions to Surgisphere, the timeline leaves me with questions and the data and evidence path would require investigations (in multiple ways), as such when I see this article, I am left with several questions, I also have questions in the direction of Harvard professor Mandeep Mehra. Not in a hostile way, but the entire setting leaves me with a bad taste in my mouth and the professor could end up answering questions. 

So in all 96,000 patients over 90 days at the max, gives us well over 1050 patients a day, after that we have the stage of 166 patients on the drug a day and over a period of 90 days, not all have been properly tested, the stage of data gathering and data collection with tests and setting the proper stage of analyses, verification and reporting. I see a whole range of issues from a distance. Oh, and with the lockdown, how many resources would have been available? We see nothing of this entire field in the BBC article or anywhere else. 

Did someone look into the matter on an empty stomach? 

These managers chasing quick wins are shown to be be lacking in a few ways, I hope that the professor has a good explanation, he most likely does, and perhaps Surgisphere, but the entire data matter is not as I personally see it some ‘client agreement’ issue, I see it as something a lot more serious, and if it was up to me at this stage, unless Surgisphere cannot answer all questions to the satisfaction of all, they should never ever be allowed near medical data ever again. I am not alone in this, some people have been asking serious questions for days, some have has question marks on a few items that I mentioned and most include issues of data collection, it is time for serious organisations to step in, we would ask the WHO, but it seems that America is not paying that bill, so who would properly vet data of this magnitude?

 

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