Category Archives: Science

The man in the middle

There are a few issues going on, a few that should be looked at, yet because they are so in motion, looking at them now remains to be way too much speculation. What is interesting to look at is ‘How the GRU spy agency targets the west, from cyberspace to Salisbury‘. The article (at https://www.theguardian.com/world/2018/aug/06/the-gru-the-russian-intelligence-agency-behind-the-headlines) and it makes me wonder more about Andrew Roth than anything else. The GRU, or as they are called Glavnoye razvedyvatel’noye upravleniye is known as the military version of what was the KGB and is now the FSB. The big cheese there is Igor Korobov. Now for something new, did you know that he is allergic to nuts? Well, it is true; he just cannot stand crazy people, and before he became Big Boss of Russia’s military spook central he was an officer of the Russian Air force. You might not realise it but it is an important fact, it gives shape to the man. The same as we see how higher officers of the Australian Navy and British Air force are shaped, so are the Russians in their setting and ego. Now, I cannot vouch for anything regarding Montenegro, I never looked into that (and not planning to at present). So when I see “A British security source told the Guardian on Monday that the nerve agent attack on the former double agent Sergei Skripal was also ordered by the intelligence agency“, I merely see the media being played. The issue for me is simple; most issues on the Skripal event given to us via the media were largely wind and speculation. The actual poison was NEVER found, there was no evidence on where it came from or how it got there. There was ample evidence that the Russians invented that stuff and there was also evidence that the formulas were out in the open. This does not mean that the Russians were innocent, but the clarity of the event and the utter lack of anything remotely pointing towards evidence is important. We hears several sources, all making those claims that it needed to be state driven were debunked from the word go, so whatever Vil Mirzayanov stated was up for scrutiny, especially as there were too many references to his book (plug your papers when you can is perfectly valid). I discussed this in March in the article ‘The Red Flags‘, where I stated: ‘the clear evidence could be largely dismissed in most courts with merely the use of the documents of the SAB, the OPCW and the testimony of Vil Mirzayanov who seemed to be interested in upping the sold copies of his 2008 publication‘, so not what I thought was right, but what the documents of the OPCW clearly put forward making the setting on the state driven assumption questionable. I also mentioned (at https://lawlordtobe.com/2018/03/27/the-red-flags/) the setting “the US and the UK have not given any clear evidence, whilst several sources have clearly shown that Novichoks were out there. If any of the sources, that I mentioned on Novichoks (like Leonard Rink), are shown to be true than there is a larger issue in play. The issue is that some governments are in denial over the evidence and facts and that is a bad thing“, again, I was not stating that Russia was innocent, merely that the overwhelming evidence that the availability went beyond state driven access was ignored by all parties. I also mentioned (which was speculation) that there are easier ways to create panic as well as getting rid of certain members of the Skripal family, most involve the application of leaded devices, which are readily available in the UK. The entire setting was flawed and dirty. That is the part that got to me first. Most people work from their background. An Air force man, no matter whether it comes dressed with a lion (UK), or a hammer and sickle (USSR) they want clean results, a clean setting, it tends to be in their nature. So the entire Commando (Spatsnez) paragraph is nice, however they merely jump at the needs of their commander (who is one of them fly boys). In addition, the hit went wrong and those people really cannot accept failure. Try walking up to the SAS and telling them to do an operation that needs to fail, they’ll tell you to fuck off (or merely do that bird gesture), the fact that was given, that it was all about an unstable volatile chemical mix, makes the setting even worse. Then Andrew goes out on a limb with “Open source researchers have claimed that a GRU officer supervised the transport of anti-aircraft weapons to eastern Ukraine when the Malaysian jetliner flight MH17 was shot down there, killing 298 people“, which is really an act of stupidity (as I personally see it, that is). There are a few clear pieces of consideration (I shy away from the word evidence at this point). News (dot com dot AU) gave us long before this ‘Never-before-seen footage reveals Russian-backed rebels arriving at the wreckage of MH17‘ (at https://www.news.com.au/travel/travel-updates/incidents/neverbeforeseen-footage-reveals-russianbacked-rebels-arriving-at-the-wreckage-of-mh17/news-story/c5f6bc5e9629a22d17fe2680bfbd61a5), now I will admit, not the most reliable source of intel under most given days, but the wider accepted part: “THEY arrive at the smoking wreckage, thinking they’ve shot down an enemy jet. But the truth quickly becomes clear“. Two small points here; the first is that people on that level (Spatznez, SAS, Navy Seals, Commando’s) do not miss and they do not allow themselves to be filmed. These people shoot 10,000 rounds in targets so that when they have that one clip with 30 bullets, whatever they aim for will not be missed. It is the difference between the amateur and the professional and those teams are not amateurs. In addition, I have had a few issues with the MH17 situation from the get go, although in this case I will accept that many media were setting on speculations and rumours and creating emotions, whilst the actual investigative papers, as well as the classified attachments are not available to me or the media (for all the right reasons).

Then we see one addition, an interesting one. The quote: “Peter Zwack, a retired US army brigadier general, wrote about a series of meetings before the Sochi Olympics with the head of the GRU, Igor Sergun, who died unexpectedly of a heart attack in January 2016. “I found him soft-spoken, unassuming, complex, erudite and nuanced,” he said of their meetings, which largely focused on counter-terrorism efforts” is interesting (because it works in my favour), also in the given setting that they were commanders and equals in all this. The ‘unassuming, complex, erudite and nuanced‘ is what we expect from every top officer in any given army, and that setting that we expect as well as tend to see is not in line with the entire Skripal case. An article filled with anecdotes and one reference to the extradition of two Russians, the article raises a lot more questions and offers little to no answers.

Yet in all this, the views given here is the view that some officers have of their nightmare opponent, not an actual one. I doubt if there is anyone willing in the main armies (Russia, US, UK and Nato partners) to actually push for a setting of using a chemical attack on a target whilst knowingly endanger the population around that target. I have always seen that in the maximum field, the SAS, Commando’s, Navy Seals and Spatznez are precision tools. You do not use expensively trained people like that in an open setting or use them as a blunt instrument when there are alternatives around you. I admit that is merely my vision on it, yet consider that even in an army there is cost accountability. This applies to overt and covert operations and whilst there are less options in covert operations, setting the stage as we saw in Salisbury could have been done in a dozen different ways, all of them successful. It does not rule out the Russians as the optional culprit, yet the evidence as it was visible to all to check, gives enough rise to the question: ‘who else?‘, the fact that all parties walked away from that question makes the entire setting one of many question marks.

In the end, when we get back to “The British government is poised to submit an extradition request to Moscow for two Russians suspected of carrying out the Salisbury attack that left one person dead and three injured, including Skripal and his daughter“, whilst there was never any indication or any setting that the method of distribution was found (stated to be an unknown several times), whilst there was no CCTV or other options available to identify anyone in both attacks, we see: ‘two Russians suspected‘, questions should be asked. I am willing to state that the intelligence played this close to the chest and that there was indeed evidence never disclosed, we get that, yet the media setting going so far back basically stated the opposite. In addition, the attack was done on 4th March 2018, so now 5 months later there is evidence? How circumstantial is that evidence? I would love to be there when the lawyer presenting the extradition requests gives the goods on the evidence and where it came from. So not only is this a useless waste of time and energy, it seems to be one that is doomed to fail long before the papers were even served. This does not mean that they should not be served, I am merely going from the setting that not only will it be a setting that represents the existence of ‘beyond all reasonable doubt‘, I am certain that it likely fails ‘in the balance of probability where it is more likely than not‘, two settings that are planets apart. So failing both would be an interesting sight to behold.

All that information on the GRU, the Spatznez with all the lines to optional settings and possible attacks, yet in all this, where is the link to the two people requested to have a free life time vacation in the UK? Even as the Guardian stated in another article ‘Extradition request for Russian suspects has zero chance of success‘, which is very likely true. The entire Skripal mess seems to be a chain of failures and bungles on several levels. Now, in all fairness there was never much of a chance to get anything remotely useable in the first place, the setting was so far away from CCTV that the town of Salisbury offers plenty of actual privacy on several levels. Oh, and before I forget it. I mentioned it in ‘Does it taste like Chicken?‘ (at https://lawlordtobe.com/2018/07/05/does-it-taste-like-chicken/), is it not interesting that the KalVista Laboratories and Porton Biopharma, both advanced labs close to both Novichoks events, both labs that seem to have the required setting to make Novichoks. Yet the fact that neither got any of the limelight, not even by an inquisitive journo loaded with assumption and a ‘the people have a right to know‘ almanac (old and new testimony). They were all remained focused on Russia being the one and only culprit.

Again, the Russians are not saints (they suck at Cricket though); none of this reeks of a covert state action, it has the vapour of organised crime and in that setting if any of those people having access to either of these two places, there should have been a loud alarm on every street corner between those places and London.

It is merely my view, feel free to disagree. I feel like the entire setting was not one of parliament, or police, or justice. There is a man in the middle deciding on what is out there, there is a game strategist, an orchestrator in the field. I cannot state there is evidence, but there are several indicators in play, some are adhered to some are altered, that is how it all reads. I am not talking about the intelligence services, because that is merely a setting where we see embargoes and restrictions, it shows like an outside source telling others what to disregard. The Mirror for example used (whether valid or not) “ONLINE EMBARGO – The Times. Sergei and Yulia Skripal. No online before 12pm. Attempted murder of a Russian former double-agent Sergei Skripal and his daughter Yulia Skripal”, the mere fact that larger pieces of evidence from the OPCW were initially completely ignored by most press outlets.

I know I am good, but I am not that good and several media covers have decent quality experts available, none of them had the OPCW on their brain in this? The docs I linked to, that defused several angles were all ignored? That is, what I personally believe to be a stage setting. And there is a lot more that I initially mentioned before anyone else. So in all this, the article from Andrew Roth leaves us with plenty of questions, the most important one is why such useless actions are taken in the first place and more importantly (as I personally see it), why the stares on one less likely candidate?

When the media is told where to look and telling us where to look, in light of all the visible evidence, is that not an even more worrying side in all this?

 

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Rocking the bullshit

There has been a massive issue with Huawei, the accusations by the US is the largest one, one of its sheep (aka Australia) has been on the same post on how Huawei is such a large danger to the safety and security of a nation. It gets ‘worse’ when we see ‘The DNC tells Democrats not to buy Huawei or ZTE devices ever’, (at https://www.theverge.com/2018/8/3/17649920/dnc-democrats-huawei-zte-devices-ban-china-hacking-threat). Here we see the quote “people shouldn’t be using devices from either Chinese company for work or personal use. The words echo what federal officials have already said about Huawei and ZTE posing possible security threats to the US. In February, CIA, NSA, and FBI chiefs testified in front of a Senate committee that the two companies were beholden to the Chinese government and the devices could become tools for undetected espionage“, my issue has always been: ‘show me the evidence!’ Basically EVERY phone can be used as a spying device, that is one clear thing we got out of the Cambridge Analytica part, in addition, the Fitness tracking app Strava was a great way to find CIA black ops bases, so even as Strava merely mapped ‘a regular jogging route’, using Google or Apple maps, you would be able to map out the base, the supply routes and so on, the Apple Fitbit would be there for the Russian government knowing where these specialists were and when the were there. So in all that, and all the security transgressions seen here, not of the were Huawei or ZTE, yet, how much noise have you heard from the CIA, NSA, or FBI on Apple? Even now, they are that one Trillion dollar company, are they too big to mention?

I wonder why?

Yet, Huawei is not out of the hot water yet, they are actually in deeper hot waters now but this time it is allegedly by their own actions. Reuters is giving u mere hours ago: ‘Huawei in British spotlight over use of U.S. firm’s software’, the news (at https://www.reuters.com/article/huawei-security-britain-usa/huawei-in-british-spotlight-over-use-of-us-firms-software-idUSL5N1US343) gives us: “One of those is due to Huawei’s use of the VxWorks operating system, which is made by California-based Wind River Systems, said three people with knowledge of the matter, all of whom spoke on condition of anonymity when discussing details which were not made public in the report“, which now leads me to the setting that the American accusations are set on the premise of American Software used? How dopey is that?

Then we get: “the version of VxWorks being used by Huawei will stop receiving security patches and updates from Wind River in 2020, even though some of the products it is embedded in will still be in service“. In all this, the fact that it is still serviced for another 2 years, how are we now in the stage of: “potentially leaving British telecoms networks vulnerable to attack“? Is that not equally a questioning setting? Do we not have enough issues out there with Microsoft which has been nearly forever a security concerns, at this point, 2 years early we get the security warning on Huawei, yet not on Microsoft or Apple for that matter, in all this Google is equally a place of patches, and in all this, Huawei is the one getting unbalanced and unfairly burned at the stake like a Catholic at an Elisabeth I barbecue gathering.

Yet the good stuff is “All three sources said there was no indication that the VxWorks mismatch was deliberate. There is also no suggestion that the software itself represents a security risk“, this now leads us to two parts. The first is if it is true that ‘no suggestion that the software itself represents a security risk‘, does this mean that Huawei never had a security risk and if that is incorrect, why not present that evidence so that every Huawei Owner can test for this transgressions ending whatever future Huawei had in the first place.

In the second part, if there is no proven security flaw in the Huawei on hardware, is the security flaw a software one, or better stated an American software one, and if so, why are these people only going after Huawei and not after a dozen American firms?

The one part that we see in Channel News Asia is “Consultant Edward Amoroso, a former chief security officer at AT&T, said Huawei’s experience in Britain showed the challenges of securing international supply chains. Although no one should dismiss Huawei as a supplier solely because of its geographical location, reliance on software that is going out of support is a legitimate concern, Amoroso said“, the news (at https://www.channelnewsasia.com/news/business/huawei-in-british-spotlight-over-use-of-us-firm-s-software-10590268) gives the part that does matter, in this Edward Amoroso is right, software at the end of its reign is often the true safety concern, not merely because of the time frame, but in extent the time required to properly update the software on all the devices, which is not always a smooth path and tends to open up additional security gaps. In that part of the equation Huawei does have a legitimate problem to address. The second part to all that is “In addition to the issue with VxWorks, this year’s report also cited technical issues which limited security researchers’ ability to check internal product code“, I believe it to be a minor part and the proper investigators could seek or test for the issues, not merely that, the limitations also remove whatever options there are for zero day breaches, which has a much larger legal frame to address. So even as we agree that the US setting of accusation without evidence (proper presented evidence is merely the stuff that makes the grass grow in Texas). We also get that the US is giving us: “In the United States, the Pentagon is working on a “do not buy” list to block vendors who use software code originating from Russia and China“, there is an actual thing called national security and as such, it is their right to implement that part, I do believe that in the end it might be somewhat counterproductive, but it is still within their rights to be in such a setting nor no other reasons.

In the end there are a few issues in the field and some are out there, but with a lack of technical details, some cannot be proven, yet the fact of what some have done in the past might give the setting of ‘is it more likely than not that some do not really have 5G‘ is a true setting, yet I prefer to have the actual evidence, that some are trying to keep buried, and the media is part of that chase, which is odd to say the least. Huawei is bouncing back and forth and their hold to grow fast via the UK will be there, but from my point of view, they will need to fix the VxWorks part a lot faster than they think they need. From my estimation a new software solution should be well beyond the Beta stage in Q1 2019 if they want to have any chance of keeping their lucrative growth contracts in place. In equal measure we need to look at Canada and Australia, as they are currently set to be nothing more than US tools in all this. In all respects no actual and factual evidence was thrown out in the open. If that was done Huawei would have lost pretty much every non-Chinese contract, the fact that the BS is spread even larger with absence of evidence gives more reliability that there is no real security danger and it is more a tool for some to get the slice of 5G pie, probably at the expense of a monthly data dump, nicely mailed via UPS to: N 11600 W, Saratoga Springs, UT 84045, USA. That alone should give us the goods on who to trust and who to be cautious of. In all this, no evidence has been presented to the public (and their right to know) on how Huawei is a threat to our security. The fact that I believe that this is all bogus in one thing, the issues seems to be blown up as everyone takes a queue from John Bolton, that whilst the setting “Five Eyes is an alliance between Canada, New Zealand, the United States, Australia, and the United Kingdom that facilitates collaboration in intelligence activities” gives us that there are three in the dark, the UK might be around with the knowledge and the rest merely takes a queue form the US, which has seemingly been whispering like they did in the WMD in Iraq phase, you do remember that in the end, they were never found and it was merely bad intel. So in that setting whilst Corporate America, Canada and Australia are all in fear of their gap against leading Huawei, in that setting we are supposed to have faith on the American gospel on what constitutes a danger from Huawei? And now that we are made aware that the software solution used is an American one?

Yup, we have all kinds of problems and some are valid issues of concern as Edward Amoroso phrases it. Yet between a setting of concern and an actual concern is a mile long gap and whilst we acknowledge that Huawei has some fixing to do, until actual evidence is shown that there is a security breach, the only thing that the US can do is to offer a $229 instant price match for the Apple, or an $100 instant price match for the Google Pixel 2, or a $400 instant price match for the Samsung 9, why would anyone in this day and age pay more for the same, actually, with the enhanced batteries of Huawei you will still miss out, but that might be the smallest cross to bear. All this because some players just didn’t get the pricing right, too many fingers on the margin pie, that alone seems to unbalance the entire equation, because all these players will miss out when Huawei is given free reign there. In this the equation is no longer about security, it will be merely about greed and those enabling for it. Is that not equally important an element to consider?

I’ll be honest, I am still happy with my Huawei P7, it was really affordable against anyone offering anything and after 3 years working 24:7, where would you think I would look first? The one who had proven himself, or the one overpricing its brand (OK, with the Pixel at a mere $100 more, that is still an awesome deal).

When we decide on pricing it is one, when unreliable players in the game force us away from the affordable option it becomes a different stage and so far, the US has proven to lose reliability again and again when it comes to their version of security. To emphasize on that, check on all the printing regarding the Landmines in Yemen placed by the Houthi and the amount of articles that we see in the NY Times, the LA Times and the Washington Post. Now consider the impact of mines and why Americans seem to be eager not to inform you. By the way, that setting was almost certain a setting that Iran enabled, if you questions that (which is fair) then answer the simple question, where did the Houthi forces get 1,000,000 mines from?

We are kept in the dark on the wrong topics and it is time to set the limelight on those people keeping us knowingly in the dark.

 

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Tabula Rasa

Yes, the Latin name for Clean Slate. It is an expression that we got from the Romans, who used wax tablet to scribe information, they used a metal pen, or a Stylus to write on the wax. In addition, when the slate was done, it was placed near a 50 degrees Celsius hotspot (like in the kitchen, and the wax would melt, so it could be used again, that is where the clean slate comes from. This is not the only part, there is enough evidence that the Syrians were doing this too about 2500 years ago, so Apple did not start it and even now (and 1 trillion dollar value later), they still use over excessive electronics to allow you to work with a clean slate at the touch of a button, no hotspot required.

So, in this trailed and tested environment, why would others try to budge in?

That of course was a question that answers itself in greed. I got my iPad (the very first one) 7 years ago; I still have it, even as it is not starting to buckle, so the end of a 24:7 life cycle has been reached. It helped me past 3 past graduate degrees (including a Master degree), so it earned its ‘moment of recycling‘. Yet, I will be a little sad; it was a faithful companion since day 1.

I paid about $1200, for the first edition, 64 GB cellular and Wi-Fi. that same setting with a much faster processor, higher resolution and increased speed, as well as camera and video options that I did not have in my edition will set me back $799, but with 100% more storage, or $1399, with 400% more storage and additional 4K filming. On my budget it will be the normal iPad, but the full version with 800% storage Pro and the rest at $1699 is still appealing. Still, the $799 is a great option, so sticking with that (and my budget makes it an optional setting. The fact that something so much larger and more powerful is merely 65% of the version I bought gives additional satisfaction.

So in all that, why on earth is Microsoft being half baked? First they screw up their gaming dimension, sticking their heads in the sand, ignoring consumers and proclaiming that they know what they are doing, whilst at this very same debacle, we see first Cnet giving us: ‘The Microsoft Surface Go is a good computer, but a very bad tablet‘, we also get “Windows 10’s tablet interface still stinks, and there aren’t a lot of popular apps that were built for Windows 10 in tablet mode. The iPad still has the best library of tablet apps“, it is something we all should have known, when it comes to apps and the Apple solution has millions of apps as an advantage, a decent amount of them free and very useful. In addition a much larger proportion is all less than $5 each, often it is the pro version of the free app, so you can fit before you commit (like any decent relationship). Then we get “Microsoft’s bookstore lacks a lot of titles, including some on The New York Times’ best-seller list. The Times, The Washington Post and other popular publications are also missing. While I could check any website, scrolling was sometimes too jittery and annoying, especially while holding the tablet with one hand in bed at night“, which implies that there is no beating iBook, a very essential tool, not merely for reading.

In addition there is: “The Surface Go’s bezels are so wide they’re almost comical. While it doesn’t hinder performance, it makes the tablet look dated from the get-go“, giving the implied setting that Microsoft again did not prepare for a serious war, merely a setting where they want to ‘tip their toes into the water‘, I would have thought that the Surface Pro setting should have properly prepared them in all this. And the killer in all this is “Finally, battery life is pretty bad. Microsoft advertises nine or more hours of use, but I never got close to that. I usually saw about four or five hours of use with Chrome and Spotify open“, which was countered with “I could save battery life by using Microsoft’s Edge browser — Windows 10 said Chrome was draining the battery a lot — but I prefer Chrome“, a setting that will be shared by many users, so in all this, the mere battery drain will get people to prefer the iPad, or an alternative over the Surface Go and that is merely on launch week. If there is one giggle around the corner, then it is the setting that this device will make more and more people consider the options that the $400 Chromebooks have. This is exactly what we get to see at eh end of the CNBC review. With: “You should only buy the Surface Go if you need a Windows 10 computer but think the Surface Pro is too big and expensive. I imagine most people don’t fit that profile though. If you need a tablet, go with the iPad. If you need a cheap computer, a Chromebook or cheaper Windows 10 laptop would suit you a lot better“, we see that Microsoft again comes with a device that has all the right marketing, yet in the end, the users will soon learn that a flawed approach is not a near hit, it is merely a miss. So, let’s thank Microsoft for their efforts in giving notice to the new blockbuster ‘Rise of the Chromebook‘, already available in several e-Stores near you and you can find those places with Google Chrome and Internet Explorer, or was that Microsoft Edge?

In the end, the setting becomes the iPad $799, or the Surface Go $838, in all seen there is, as far as I can tell no redeeming feature scoring for Microsoft. Even the ‘if you need a Windows 10 computer‘ does not hold enough water to spend more only to get an indecent amount less. The battery life alone makes it a nonstarter. In the end, the die-hard Microsoft fans will accept it, from all the sources I watched, it does seem to do what it needs to do, it might not do what you prefer it to do (jab at the battery life). Another source gave us that the sound is not great, I am willing to accept that this is slightly more in the ears of the beholder, yet I never heard that complaint from any of the iPads, which is another issue for prospective buyers to consider, which is funny when you consider that some of the Chromebooks (not all mind you), come with: “listening to BBC Radio live via the surprisingly good Bang & Olufsen (B&O) in-built speakers“, I tend to not go high-gear on most PC and tablet things, so I might not have given the B&O serious consideration depending on the price, yet at the $100 difference, not having B&O sound seems just crazy. In that setting, going towards something like the HP Notebook x2 10-p033tu becomes just as exciting, with optionally a much better choice as it comes with the keyboard at that point. Even the not so popular Samsung tablet becomes a decent alternative at this point (and I have never been a fan of Samsung), with options at $329, with a battery that offers 13 hours of video playback it implies to be swimming circles around the Surface Go, all issues that should not have been coming up as a serious alternative for the Surface Go, not from a tablet well over 2 years old.

This is what you can find within the hour, so in all this, the Surface Go is not only less competitive, it is merely latching on whatever it can for visibility, that is no way for a product to distinguish itself, a system that is nothing more than the runt of the litter. So, as a tablet, it is not merely in no way a decent alternative to the iPad, there are a few other choices that would make an equal if not a better alternative at this point. All this, whilst only a week ago, the website Mashable gave us: ‘Save up to 30% on Chromebooks from Samsung, Acer, ASUS, and Google‘, now I get that this is temporary, yet at this point (using Google Ads for example), Microsoft could have bid on that specific page and get students across to consider the Surface go at the ‘match price of the week‘, an opportunity Microsoft did not go for (seemingly), so whilst we are drowning in Windows Central reviews on almost every digital channel, we see Microsoft in the wrong places, or perhaps better stated, not in the right places. Missing on loads of opportunities, especially when you realise that most universities with the Spring (AUS) / or Autumn (Europe) semesters are only 5 weeks away, so whomever needs stuff, now is the time that they are getting it.

These are the days where starting with a clean slate (new data device) is important, especially in your new education, in all this the settings that I am noticing give me the distinct feeling that Microsoft has not been very serious in cornering a market, and from my point of view that is the second time where they are forgoing a serious market share on anything. I just cannot work out why someone allows for that not once, but twice in a row, it is (again, merely from my point of view) not the setting of opportunities missed, they are the setting of market shares lost and once lost, regaining them is not really an option, unless they do something so essentially ground breaking that everyone takes notice, a scenario that has not knocked on the doors of Microsoft since Windows XP.

 

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Oman’s neighbour

You might remember the state of Oman, capital Muscat. There are several reasons to remember Oman, the fact that they got into the news last March with: “The Central Bank of Iran has allowed lenders to issue guarantees for Iranian businesses planning to invest in Oman or those who seek to take out loans from Omani banks” is merely one reason. The fact that they are next to Yemen is the actual reason to mention them. You see, when you look at Amnesty International, you see (at https://www.amnesty.org/en/latest/news/2015/09/yemen-the-forgotten-war/) the quote “On 25 March 2015, an international coalition led by Saudi Arabia launched air strikes against the Huthi armed group in Yemen sparking a full-blown armed conflict. Over the following three years, the conflict in Yemen is showing no real signs of abating. Horrific human rights abuses, as well as war crimes, are being committed throughout the country by all parties to the conflict, causing unbearable suffering for civilians” is the issue. Now, let’s be clear, Amnesty International is not lying to you, but the setting that led to it is equally important. The missing part is: “Houthi forces controlling the capital Sana’a and allied with forces loyal to the former president Ali Abdullah Saleh have clashed with forces loyal to the government of Abdrabbuh Mansur Hadi, based in Aden“, the setting is ‘former president Ali Abdullah Saleh‘ versus ‘deposed president Abdrabbuh Mansur Hadi‘, deposed by the Houthi’s who had instigated a Coup d’état. I will admit that it is more complex than that (or better stated there are additional unmentioned facts here), yet the forced deposing of the then president Abdrabbuh Mansur Hadi is still an issue; he went for help towards his allies.

That part is an important part that is missing. After that things went from bad to worse with on the frontlines Iran using Hezbollah enabling the deniable launching of missiles on Saudi Arabia, that is a clear setting and this escalation has no sign of letting up or slowing down.

Now we get the setting that Bloomberg is giving us. the setting (at https://www.bloomberg.com/news/articles/2018-07-26/yemen-rebels-say-they-attacked-abu-dhabi-airport-with-drones), with the headline ‘Yemen Rebels Say They Attacked Abu Dhabi Airport With Drones‘, the issue is not merely that they have access to drones, the setting of the Iranian missiles and the fact that the Houthi’s are attacking both Saudi Arabia and the UAE (which is denied by the UAE) gives rise to other parts. with the quote “The source confirmed that the drone, Sammad 3, begun its operations by targeting Abu Dhabi International Airport with several raids, in response to the UAE crimes against Yemen” gives rise to the setting that this is no longer merely a Houthi versus the world setting, the entire premise that not only was there a new Drone developed, the Sammad 3 is also actively attacking the UAE, the question becomes is this done via Saudi Arabia, or via Oman, not merely transgressing on their sovereign land, but is it done whilst some in either government was aware? The direct path via Saudi Arabia makes more sense as there is a whole lot of nothing in that region. The second question becomes: why strategically deploy in this way? We might accept that whatever the Yemeni have is nowhere near what the US has, so it will be less than $12M per drone, but how much less is it?

In addition, what is the operational ability of the Sammad 3 (the speculated drone in question)? When you look into the timeline that one announcement comes after the announcement of the Sammad 2, whilst increasing the operational support 10 fold is also suspicious on a few levels. You see, every system increases as becomes better, but 1000% increase is a little much by any standard. Even as we accept that some strategies are better than others, Middle East Eye gives us: “Since the Saudi-led coalition launched its war in Yemen in March 2015, the UAE has been a key player. Yet, while Riyadh’s goal has been to restore President Abd Rabbuh Mansour Hadi to power and crush the Houthi uprising, Abu Dhabi has focused more on the south, training security forces to secure its own geopolitical ambitions“, in this we might question some actions, and they are to some extent, yet the overbearing issue is that there is an Iranian finger in this pie. Only 14 weeks ago we were treated to: “The Yemeni government says that Iran supplied the Houthi rebels with drones used to attack Saudi Arabia. On Wednesday, Riyadh said it shot down two drones in the south of the country and intercepted ballistic missiles launched by the Houthi forces in Yemen. The drones are “made in Iran”, said Yemen’s internationally-recognised government on Saturday. It added that the country’s military did not possess such aircraft and it was “impossible to manufacture them locally””, this not directly contradicts the Bloomberg news by Mohammed Hatem. You cannot erect a drone solution in this short a time span, not even if you had all the Viagra in the world, so the tool erected setting of Iran trying new tools in the political and escalating statement arena regarding ‘drone strikes’ is more than an issue. When we see the news given from Almasirah Media Network with ‘Air Force Unveils New Drone, Sammad 3‘, are they the tool or, was the statement by The National who by their own words are ‘committed to serving the local UAE community‘ misled and they are misleading the UAE community? You see one of the two is true, not both. No matter which path is the real one, it is my personal opinion that none of this existed without Iran, they are in the middle of this and the other media sources are trying to steer clear as some are trying to ‘save’ an illusionary deal with Iran that was never a real prospect to begin with. No matter which one is true, the Yemeni population remains in the middle of it all. there is a second side to this, the events in the red Sea where a tanker was hit is now stopping transfer of oil via the Bab el-Mandeb strait, potentially upping oil prices. It is a clear intentional push for the US to get involved, especially after we were told “A huge tanker with a shipment of oil from Saudi Arabia bound for Egypt was damaged by a missile attack from the northern Bab el-Mandeb strait in the Red Sea. The Houthi rebels in Yemen, armed and financed by Iran, were responsible for the attack. It happened in the wake of the renewed exchange of threats between the United States and Iran, which could also hurt the oil market” (source: Haaretz), in addition we got “Iran’s Quds force chief Qassem Soleimani said on Thursday that the Red Sea was not secure with the presence of American troops in the area”, so there is a much louder setting that Iran is willing to escalate towards direct outspoken war. I reckon that as Europe is becoming meaningless, the direct involvement of Iran will turn defeat to victory. That is not only not given, there is every chance that the UAE and Saudi Arabia will make a united front, in addition, the naval actions could be bad times for Egypt, so there would be additional support for Saudi Arabia and the UAE. The questions will soon become, where does Qatar stand in all this and what are their options. They have their own worries as accusations more and more ridiculous are hitting the media. It seems that the Sydney Morning Herald is becoming the joke of independent journalism, whilst merely parroting that idiot Martin Ivens (as I personally see him in all this) on “In article published by The Sunday Times alleges the Qatar bid team used a PR agency and former CIA operatives to disseminate fake propaganda about its main competitors, the United States and Australia“, whilst the Sunday Times still has not given the people the millions of documents he stated he had with the previous accusations, so we can all optionally agree that Nine Networks is now wearing the pants in the new merger. That matters, because some are not merely tailoring to the needs of places like (censored name of sponsor), they are setting the stage for unsolicited change and through these events they are adding needlessly to pressures in the Middle East.

Pressures that need avoidance because the expression ‘If you have to fight, fight like a cornered cat‘ is a role that Qatar could be pushed into. I actually prefer the Dutch version of that expression which is ‘A cornered cat can move very unpredictable‘, that is more worrying, because the unsubstantiated accusation are an actual issue on a few levels now. so when we see “the alleged smear campaign included paying a professor $US 9,000 to write a damning report on the economic cost of a US World Cup, recruiting journalists and bloggers to promote negative stories in the US, Australian and international media, and organising grassroots protests at rugby matches in Australia“, we demand to see that report, as well as all other evidence; we need to be shown clearly where the lies in that report were as well as the other evidence. Is that not simple? Show us the ACTUAL evidence!

All these settings are important. We can vocally set the stage against Iran (like I am doing with both evidence as well as a comic look at the two images earlier), and I can look at the presented and i am using the published details available to me with all the settings that are open to the audience at large. I never proclaim to have all the wisdom in the world, yet hiding behind ‘unnamed sources’ and ‘unpublished evidence’ like the Sunday Times, whilst I regard them because of that as nothing more than a mere courtesan to sponsors, that is how I see their actions, when the need to investigate FIFA was there, these media buffs were all about the hooker in the bookcase, the entire setting of the media had become questionable. The setting of the Garcia report, whilst the newspapers and media failed to hammer down on Hans-Joachim Eckert, so when we got the ‘refused to publish on various legal grounds‘, who went after Hans-Joachim Eckert? the entire matter also involved the Qatar 2022 cup bids, so as it stands, we need to make sure that places like the Sunday Times and the SMH are now also optionally the spreaders of Fake News, but that is apparently not the case when they have their unnamed sources.

Even as I spoke out in the end against Qatar 2022, it is only because of the stage that Qatar found itself in. It is not up to me who got them there, some was all their own doing, but a larger part was the act of smear campaigns that we see now. Almost four years of smear campaigns. If we are to actually do something about it, then EVERY newspaper is to offer the 350-page report of Michael J. Garcia from September 2014 on their website with a full page 3 summary of the report. That is the first moment that we can start taking journalists serious again (possibly with the Sun as the one exception). It is my view that anyone who was part of misleading regarding Qatar, or in the other direction supporting in falsehood the Qatar bid should be barred for life from every official sport event. It is the only way and that is merely the one side-track that the Yemen situation now calls for. With Iran upping the stakes in Yemen and with alleged drone strikes on UAE and actual attacks on Saudi Arabia, how long until one of them sees a reason to lash out against Qatar? You see, the plot is also thickening when we see the Iran increasing non-oil trade with Oman by 136% in the last quarter alone. That is half a billion in value, now we can agree that every nation has and needs trade, so I would be the last one to state against it, yet there is every indication that Iran is trying to set the mood fir additional change. Some will remember the setting last year when we were offered “Bank Melli Iran and Bank Saderat Iran will resume their operations in the Omani capital Muscat which had halted during the sanctions that cut off Iran from the international financial network“, this is now seen against the news from March when we saw ‘Iran, Oman resolute to grow banking relations’ with the additional quote “Drafting an operational and practical program with opening joint accounts based on the national currencies of Iran and Oman, independent from foreign currencies, should be considered as one of the requirements of developing banking relations“, so what happens, when the setting of the national currencies becomes the foundation of a credit swap where oil is the determined value? It is merely one step away and the US crying for cheap oil is that one element that could make it happen. The US not acting against Oman, whilst knowingly allowing for the swapping of Iranian originated oil based CDO’s is not that far stretched, is it?

Now we have billions in funds, an operational drone team and additional Hezbollah populists trying to set the stage in Yemen. there is support for that view (to the smallest extent), Arab News two weeks ago gave us: “Yemen’s foreign minister has called on Lebanon’s caretaker government to “rein in” Hezbollah and its aggressive tactics in support of the Iranian-backed Houthi militia“, whilst in addition, whilst the National gave us last week: “The UAE Embassy in Beirut has denied claims made by Lebanon’s pro-Hezbollah Al Akhbar newspaper regarding an “Emirates Leaks” report that says Abu Dhabi is applying pressure on Muscat over the Qatar crisis. The embassy has called the leaked diplomatic correspondence from the UAE Embassy in Muscat “false” and said that it was aimed at creating tension with Oman“. We need to realise that the two are unrelated articles are merely that. One has apples, the other pears and the fact that they both represent pieces of fruit is no evidence, changing one of them into oranges does not behold additional truth that should be clear. Yet the stage where Iran decided to increase trade by 136% is a shown fact and Iran has been doing something similar with Turkey which has not given Turkey an additional amount close to $5 billion in the last 6 months alone. Iran is setting a trade stage where in the end, in light of their devaluation and monetary value can soon (or already) only be honoured with oil, how quaint!

It is not merely the plans in place, it is the funding that these projects require, that is where it seems to make sense, but it is not a given that those are the only paths that are being trodden. You see, there is still the Uranium enrichment program that is worked on. With those in the works, we see the need for serious amounts of cash, skills and equipment, all that from a setting where the infrastructure was no longer able to meet the financial needs and the commitment from Iran towards Yemen by the Iranian commander in chief shows that the next step is not that far away, they will need resources and there is now at least a partial setting in place where the facilitation is close to complete. From my point of view, lowering the pressures on Qatar allows Qatar to walk away from Iran as far as possible limiting the options that Iran has, and that is an essential requirement at present.

Even as we see several sources give us lines like: ‘Oman and Kuwait has taken a neutral position in the dispute involving Qatar‘, I am actually less and less convinced that Oman is completely neutral in all this. Is the trade merely growing sympathy in Oman, or is news from places like Sarfayt and Dhalkut changing the sentiment that the people in Oman have? I actually do not know, but something seems to be stirring in Oman, perhaps it is not a pro-Iran feeling, merely a lessened anti-Iran sentiment, they are not the same. What does matter is that all this is escalating giving Iran more options in Yemen, to counter that outside of a full scale event in Yemen is to take away the available fuel that Iran has and I think that removing pressure from Qatar is a first step in all this. Should this be successful, we might see a setting where Oman feels less comfortable having strong ties with Iran, which seems to serve everyone’s purpose (except Iran of course).

 

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The state of the gaming union

We see that there is a lot to rejoice about, yet there is in equal measure the need to take a moment, to stand still and realise that we have come to the crossroads. Some might realise that crossroads aren’t merely places where you take decisions, it is also a place where an 18-wheeler drives over you and that driver will not even notice the minimalized bump in the road that you at that point represent.

For Nintendo the initial ‘bad news’ moment is seen (at https://gamingbolt.com/jefferies-analyst-believes-switch-sales-will-see-a-slowdown-this-year), where we get: “even Jefferies’ Atul Goyal, widely considered to be the most optimistic of all analysts when it comes to Nintendo’s prospects on the market, has slashed his price target for the company by more than 10 percent, attributing his depressed outlook on a concern that Nintendo’s sales for the Switch in 2018 may not meet expectations“, which is an interesting way to put the setting, where we see that in two years, even with diminished sales, it implies that in March 2019, 38 million Nintendo Switch consoles are to be sold. Reconsider the number; by March 2019 Nintendo will crush the total lifetime sales of the Xbox One. So when I hear the utter BS approach on the ‘not the metrics of success‘, I wonder if they actually had an overwhelming presence, if they would be in the same stack of those in denial.

So as Variety gives us (at https://variety.com/2018/gaming/news/xbox-one-sales-1202796674/) the quote “Microsoft reiterated that it still doesn’t share the number of Xbox One sold, but this time explained why, noting that it’s using a different “key metric for success.” “We are continuing to look at engagement as our key metric for success and are no longer reporting on total console sales,” a spokesperson told Variety“, which is nice in a pigs eye. You see it is only 25 years ago when we were drowned in facts like: “The number of licensed users of Windows now totals more than 25 million, making Windows the most popular graphical operating system in the world“. That was nice, we agree that they did some good in those days, or should I say that this does not the reflection of a winner when they are left to announce that ‘the most powerful console in the world‘, is about to become the worst selling one. The fact that they always thought themselves so much better than Nintendo, with what some insiders hinted at was technologically not as powerful (that was a statement on the Nintendo GameCube against the first Xbox). Now that this so called overpowered console is merely number three is what I expected they were heading, the moment the world presentation of the Nintendo Switch was on everyone’s YouTube screen.

Now that the realisation is here (well almost) on their retinas, now they change the metrics. Its fair enough, they are allowed to do this. It is how you present a failure, one that could have been prevented 5 years ago. Now that the second tier of opposition could move against Microsoft, they need to realise that implied settings are up. With the need for new directions, we see that Microsoft now goes into other directions on marketing a new setting. Wired gives us this (at https://www.wired.co.uk/article/xbox-scarlett-game-streaming-xbox-two), with “However, the Project Scarlett rumour suggests that rather than its tried and tested business model of releasing a high-powered console to sit under your TV, the potential successor to the Xbox One will instead be a bespoke unit to stream games from the cloud” we see an optional path that could optionally backfire even more. You see, the shift that is speculated on with: “The prevailing rumour, spotted by Thurrott, is that Microsoft will release both a traditional console for high-end enthusiasts – likely building on the powerful Xbox One X, released in 2017 – as well as a cheaper model that will be streaming-only“, so how long until we see congestion on a new system, whilst the previous developed system is just too shallow? That and the overbearing marketing that every console shows are in equal measure showing to be aggravating to too many gamers at present. So when we see “Although Game Pass titles are downloaded to your local console, it could show Microsoft is developing a server structure to support streaming games to players in future. The Xbox Game Pass payment model would also be easily transferrable to a hypothetical ‘Xbox Cloud’ subscription for owners of the proposed streaming box“, we do see a solution that works from the Microsoft point of view, yet as games get bigger, and when we consider the recent blunder by intellectually challenged Bill Morrow of NBN when we were treated to “Morrow “didn’t ‘blame’ online gamers for congestion on the fixed wireless network”, because the real culprit is “concurrency” (that is, too many users hitting the network at once with bandwidth-hungry applications. Like video streaming. Or gaming), “in addition to higher-than-expected take-up and consumption”“, so he rephrased him blaming the gamers, yet with ‘Like video streaming. Or gaming‘, that whilst the clear evidence was that this was clearly the wrong statement to make. Two replies give us “Online gaming requires hardly any bandwidth ~10+ megabytes per hour. A 720p video file requires ~ 500+ megabytes per hour. One user watching a YouTube video occupies the same bandwidth as ~50 video gamers. The NBN chief might not be suitably qualified for this role.” So as non-qualified as Bill Morrow is expected to be, the second part is “The NBN is unable to cope with current demands, so projected increase in demands points to a crippled system in the near future. Billions wasted and potential destroyed“, this now reflects back on part of the speculated Xbox Johansson, nay Scarlett. You see, when those on a small budget are forced to stream, apart from the internet connection that they might no longer be able to afford, gives us that the Australian NBN congestion is pressured by an expected few millions of Scarlett users. Yup! That should solve it and even as we see an increasing amount of congestion articles pop their heads up; we see Microsoft moving into a cloud set streaming solution. So instead of fixing the flaws they had, they merely push their heads in the sand and give us another path to frustration. So as Network World gives us: “As enterprises accelerate their move to cloud, including the growing trend toward cloud office suites, such as Office 365 and Google Suite, where users expect LAN-like performance, challenges are mounting. According to Microsoft, Office 365 is growing at 43 percent, and as of the end of 2017 was boasting 120 million active users. A 2017 survey by TechValidate noted that despite increasing both firewall and network bandwidth capacity, nearly 70 percent of companies experienced weekly network-related performance issues after deploying Office 365. Gartner’s 2018 Strategic Roadmap for Networking, released earlier this year, noted that nearly all enterprises will need to look beyond MPLS and at re-architecting the WAN to optimize for cloud“, Microsoft is now ready to push as many gamers as possible in the setting where minimum packet settings are stretched to the age of 8-bit gaming. Yes, that was always going to be a good idea. Oh, and if you think that this is harsh, consider those providers taking the cheap way out initially in offering 5G like services on their 4G systems. Yes, these are different systems, yet the WAN is still used to push data across and now add 10 million players all downloading the speculated size of an 85 GB 4K game, so how long until that starts backfiring?

Now, we understand that Microsoft had to act and over time, the cloud would actually be for some a solution, that whilst we need to store the games somewhere, so what happens when up to 30 million Xbox gamers have to download amounts like that on a weekly foundation? How long until the pricing setting of the internet changes? How long until gamers are pushed into a corner on usage? When those gamers actually need the bandwidth of those watching 4K movies via a YouTube solution? This goes a lot wider than merely Australia and the UK, when we look at current congestion in New York, New Jersey, California and Texas, when those points get a setting that is no longer YouTube to gaming as 50:1, now it shifts to 4:1. How long until systems start to buckle?

Lets all be realistic, we do not know what the Xbox Scarlett is exactly, but the setting that the lifespan of the Xbox One X is to be less than 2 years, that is still a setting that is worrying for anyone who bought the Xbox One X this year. In the end, Wired speaks about the ‘genius step’ and gives us “Those who favour a physical collection, lack sufficient internet speeds, or simply want the bragging rights of having an incredibly powerful console can get the latter, while more casual or progressive – depending on how you view it – players can opt for a streaming device with an ever-evolving backend. With Sony and Nintendo investigating streaming, too, it might not only be Microsoft betting its future on the clouds“, we need to realise that the setting of ‘lack sufficient internet speeds‘, is partial denial. It is the setting of congestion that comes with the setting that gamers are likely to face as everyone is downloading the Netflix and subscription fee software solutions. All this did not require the New Xbox Scarlett; it merely required the Xbox One to have decent storage, something many have thrown into the faces of Microsoft. And there is nothing against the Scarlett, over time (2021-2023) that need would have optionally been clear, but in this stage where bandwidth is a bottleneck in many places, now it is about lousy timing, whilst we see the lack of care towards the gaming community by Microsoft. So even as they are in a stage where they look at ‘different metrics‘, the chances of many more future ‘former Microsoft fans‘ are moving to another platform.

In all this Sony has been on a similar step, we saw that with “Sony has been experimenting with cloud gaming through its PlayStation Now service since 2015, which allows players to stream classic and contemporary PlayStation titles to both PS4 and PC“. We see that there is in part a path here, but the setting that we need to see is ‘classic and contemporary PlayStation titles‘, games that tend to not go beyond 5GB, just like the Xbox 360 Games, and it is a perfect and as Microsoft is re-enabling those games on the Xbox ne, their gamers rejoice, no one denies that, yet try that with AC Origin 4K at 105 GB, or Assassin’s Creed Odyssey 4K 110 GB (speculated). Now stream that to all those users. There are no clear sales numbers for AC Origin (over all systems), but it goes into the millions, AC Origin was able to recapture many lost fans and that is likely to press towards even better sales of AC Odyssey. So when those are all cramping the networks, how long will it take to get it all on the systems and more important, is there even space for that game on non-PC systems?

This is the state of gaming. We are faced with more needs, better connection and more bandwidth. Some of it will be felt no later than the end of the year. The question becomes is it mere folly from some?

Is it folly or foiled folly?

With Microsoft that is hard to say, the steps are not outlined, so we need to take care not to rely on rumours until the official unveiling is done. Even the more reliable places (GamesRadar and Wired) are full of speculation and ‘expectations’, which is a dangerous setting to have. Even I am in a dangerous place, because my speculations are based on several settings, but not on the official word from Microsoft (which has been a lot less reliable lately). I personally believe that the hardware and OS fixes could give the Xbox One X at least 2-3 years, whilst we see the optional maturity of GamePass and other streaming solutions. No one denies that these paths will give options and opportunities, but remain sceptical on the setting that is relying on an infrastructure that is showing fatigue and dangers of buckling in several places, angering Microsoft gamers even more, in a time that Microsoft really cannot afford angering their gaming population.

All this is about to be the second round in the console wars, we have seen the equally speculated setting of the PS5, and there are already the speculated articles on how one is better and more optional in versatility then the other. Yet in all this Microsoft never stopped harassing the users, even after it had to back paddle on ‘always online‘, this is a setting that is still fresh in the mind of players, so there is that issue to consider, in addition, all this comes to light AFTER the Nintendo Switch will have surpassed the Xbox One total sales within 2 years, so there is that stinging pain for Microsoft to consider. In addition, the Nintendo Switch hit Sony equally hard, even as Nintendo cannot surpass total sales of the PS4, the monthly sales has set Sony to the number two spot behind Nintendo, so they too need to up their game. Even as we see that the Sony following is massive, the next generation will not be about total consoles, it will be about software sales and at present Nintendo Switch is breaking all the records.

I also predict that there will be a shift in gaming on another level. As we see the records that Fortnite is breaking, we need to realise that the indie developers are going to be a lot larger next time around. We have seen great work from some of them and even as we will not deny that Ubisoft and Bethesda take the lead, the Gran Turismo of outer space (Elite Dangerous) has now surpassed 2.75 million copies sold, in a multi-billion dollar industry that mile stone gets noticed by everyone. Add to that Subnautica, one of the most original RPG survival games this decade, which is now at the 2 million copies market, all three makers realise that as software sales is king in the next round, the indie developers will take a much more central role in gaming than ever before. I still have high hopes for the slightly delayed remastered masterpiece called System Shock. Nightdive is showing to up the ante by a fair bit and even as some have played the game before (close to 100% of all kick-starters), the setting that we forget is that some titles are even grander then the original was, because the remastered edition gets to enjoy 20 decades of gaming evolution, whilst the gamer was unaware of that shift. The same is seen with the new Resident Evil 2, so when it comes to gaming, some of the amazing works in the past are likely to be even more overwhelming in the new jacket, so as consoles are given new opportunity to create engagement, both Sony and Microsoft have forgotten to adhere to those levels of engagement in almost equal measure. There are other opportunities here, but that lies with some of the visionaries that also heeded the calls I made last week, making me correct in all this one additional time.

Even as the future of gaming might be uncomfortable to some degree for one of the players, it seems clear that overall gaming remains gaining forward momentum, that is, unless some will rely on congestion not to become an issue ever, at that point all bets are off.

Yet, for the Switch, their prospects are actually better than ever before, even as some claim that the targets will fall short by 10%, the selling for games in Japan alone surpassed the 5 million mark this year, which is actually excluding all the sales in the eShop, so they are already making quite the leap forward. In equality, Microsoft with GamePass is seeing large gains there too, giving us the clarity that the gaming future will be about the software sales to a much larger extent than ever before.

 

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She was not ready

As subtlety goes, I am happy to throw it out of the window this morning (a lack of coffee does this to me). You see, when we get the situation that the guy states that it did not matter whether she was ready or not, mainly because it only costs him $50, regardless what comes (or is that who). You might wonder where this is going, this is not going there, we are talking about banking. It does not matter who you screw and how you screw people over, when ‘she’ is not ready (or willing), it potentially constitutes a crime and you can throw ‘potentially’, as I personally see it straight out of the window. So why are we not getting angry? Why are we confronted with ‘TSB plunges to £107.4m loss as bill for IT chaos reaches £176m‘ (at https://www.theguardian.com/business/2018/jul/27/tsb-plunges-to-107m-loss-as-bill-for-it-chaos-reaches-176m). When we see: “bank has resolved only a third of 135,403 complaints“, why is there not a front page leading with the CPS investigating issues at the TSB? When we are confronted with “The payouts that followed a botched IT transfer from its former parent Lloyds to the new owner, Sabadell, a Spanish bank, in April pushed TSB into a first-half loss of £107.4m, compared with a profit of £108.3m in the same period last year“, we see a dangerous setting and there is no investigation? When we see the Financial Times on June 22nd 2018 (at https://www.ft.com/content/32749936-7561-11e8-aa31-31da4279a601), giving us the “customer of Bank of Scotland last month asked to withdraw £5,000 at her local branch in Leven, north of Edinburgh, the cashier thought the amount was unusual and asked her to speak to the branch manager. The pensioner explained that she needed the cash to pay workmen who had asked if she would like some half-price work on her driveway. Spotting a potential scam, the branch manager called the police, invoking a scheme that came into effect last year dubbed the “banking protocol”. Officers responded immediately and arrested six men at the customers’ house“, so in that case we go all out on 6 men, but we now see a setting where ‘135,403 complaints‘ are a potential issue involving many millions, and we are not looking deeper and setting the limelight on a level of negligence close to unique in banking. So what gives?

This does not come lightly, you see, when you take a scalpel to the quote: “The bank admitted that while it’s mobile app, online and telephone banking services are “much improved”, problems remain. The chief executive, Paul Pester, who defied calls to resign over the handling of the meltdown, said: “We’re making progress in resolving the service problems customers experienced following our IT migration and we will continue to work tirelessly until we have put things right.”“, we get the following:

  • The bank admitted that with its mobile app, problems remain.
  • The bank admitted that with its online banking services, problems remain.
  • The bank admitted that with its telephone banking services, problems remain.
  • The chief executive, Paul Pester has been called to resign over the handling of the meltdown.
  • We have been currently unable to resolve the service problems customers experienced.

Reread the previous quote and you can see that it is all there.

This setting does not merely impact some parts of the IT setting; it involves failure on the levels of

  1. Documenting the changes required.
  2. Verifying the document is accurate and confirmed form the UK and Spanish side
  3. Presenting the required steps to the board members letting it be scrutinised
  4. Analysing the migration test run and testing it for the setting of trial version against the live databases
  5. Doing a small segment live run to test for optional missed failures
  6. The QA report on the path to see if any issues were missed.

These are merely 6 steps in the most shallow of tests required to see if the changes would hold, yet in all this, with the setting of ‘135,403 complaints‘, there is a clear indication that more than just a few issues were missed.

It gets to be a larger issue with “Savings balances fell by nearly £1bn, while 26,000 account holders switched to other banks. Breaking down the £176m bill, TSB has so far paid £115.8m in direct customer redress, £30.7m to fix “operating defects” and £29.9m in lost income after it waived fees and charges to customers“, when I am confronted with ‘£30.7m to fix “operating defects”‘, we are confronted with a much larger issue than the 6 points show, It implies that the preparation and QA was close to completely missed. Even as we also see the implied £0.02 from TSB Marketing towards the Guardian, the truth of the presented “TSB said it remains one of the most financially secure banks in the UK and despite the highly publicised problems it had attracted 20,000 new customers“, you see, an actual secure bank does not lose £1,000 million, and neither does it stage the setting where 26,000 account holders do the ‘Nintendo Switch’ towards another bank. In addition, there is no verification for the quality of the implied ‘20,000 new customers‘, yet the loss of optional 26,000 loyal account holders might prove to be a much larger loss down the track. That is not given and the Guardian is not giving us those goods here (because we can accept that this loss is for now unknown).

The setting intensifies with “TSB was heavily criticised for its initially slow response to the crisis but has since hired 1,800 people and redeployed 700 staff internally to help stabilise its services“, so not only are people redeployed, 1,800 staff members need to be trained (I have done that for years, so I can already see the additional dangers not shown yet), there will be a learning curve, in addition the added stresses might make the chance of introducing new flaws and errors larger.

Even as TSB is for all settings decently adapt in shifting blame, with “On 22 April 2018 TSB moved from an IT system rented from Lloyds Banking Group to a new IT system provided by Sabis. As TSB outlined to the Treasury select committee in June, from internal investigations it appears that the design of the platform itself is robust but that the deployment on to the technical infrastructure led to many of the problems. TSB and Sabis therefore shifted the focus of the internal investigation towards the testing regime in Sabis and its providers“, the mere fact that a shift like that requires a shadow run of no less than 1 quarter, even if that means hiring 60 people trailing 6,000-10,000 accounts, that would have revealed a lot of the issues. So the evidence we see with ‘the deployment on to the technical infrastructure led to many of the problems‘, the 6 points mentioned earlier, the test runs and the shadow phase would have shown this. Now we have a, what I would personally regard as a setting of corporate negligence. You see, TSB cannot shift the blame, they are part of this and the proper testing was required on both sides. I would never want a CTO who had not been in the depth of the transfer from beginning to end, and if TSB had no proper CTO, continuing should not have been an option.

It gets even worse, when we see the Independent (at https://www.independent.co.uk/news/business/news/tsb-bank-losses-it-fiasco-cost-paul-pester-a8466856.html), who gives us “some reported being able to see other people’s financial details“, it’s a phishing hackers dream to get that far in any bank, for the bank to directly allow the viewing of this is just beyond normal comprehension. So as even the Independent is slightly soft on Paul Pester, they end with “The chief executive will not receive a £2m bonus he was due to collect for successful completion of the integration between TSB and its parent company Sabadell“, which would have been the straw that breaks the camel’s back. You see, the issue is larger than you think, when you consider the additional flaws that were revealed in publications going all the way back to February 2018. The Business Insider gave us the TSB goods on Crypto currency. So consider the IT failure and the setting of: “We don’t block payments for customers wishing to purchase crypto currencies when they use a TSB credit card or debit card, however we continue to monitor the use of crypto currencies and we will review our position on an ongoing basis“, which would have required additional testing on any system moving for one to the other, so additional tests were either not done, or not properly reported on. Now also consider the IBM report mention from June 2018. Here we see (at http://www.cityam.com/287976/ibm-report-suggests-tsb-testing-not-rigorous-enough-before), when we see: “Consultants from IBM told the embattled bank’s board that it had not seen evidence of the kind of testing it would expect of the risky migration process. The meltdown started on 22 April, when TSB had planned to complete a migration of its systems to a new system, away from a platform run by former owner Lloyds Banking Group“, as well as “IBM has not seen evidence of the application of a rigorous set of go-live criteria to prove production readiness,” according to the report, which was created as an update to the TSB board on 29 April, four days after IBM was hired and almost a week after the first signs of problems at the bank. IBM would expect “world class design rigour, test discipline, comprehensive operational proving” for a task of similar complexity and scale, the report said. However, the bank’s testing before the launch may have not given enough evidence to proceed, the report suggested. Previous examples have taken place over a longer time frame, with multiple trials, and did not attempt to migrate the entire customer base simultaneously“.

Now consider that the IBM report was given on April 29th, yet the making of the report suggests that part of this visibility was there as early as March. When you consider these events, how come that the SFO and the CPS is not all over this? It will not matter whether there is a case in the end, their absence is a setting that shows that there is a much larger issue at the banks and TSB might not be alone, but merely the most visible and stupid player.

So even as the TSB hides behind the spokesperson giving us: “The IBM document contained a preliminary work plan with very early hypotheses based on observations to date, that were produced after only three days of engagement with TSB. The content is therefore now very much out of date, really? My 6-point list took a mere 5 minutes, I am certain that IBM has a lot more than I have, and for the ‘out of date‘ part? 26,000 customers leaving and 135,403 complaints, shows that the issues is a lot larger than a trivialised IBM report.

So when I see: “nor were they a validated view of what went wrong or of the actions that have subsequently been taken. Without this context, this document could be misinterpreted to the detriment of TSB’s customers“, I would like to tell this spokesperson (who seems to not be named anywhere) that ‘actions that have subsequently been taken‘, are actions when it was already too late, they should have been prevented! In addition, with well over one hundred and thirty five thousand complaints, the detriment of TSB customers have been achieved by internal actions alone, the IBM report might merely show how stupid these yet to be presented documented actions have been.

There is one additional part in this, and even as we see it as a sign for some crucifixions on banking levels, yet the given Financial Times in May that gives us ‘TSB turned down help from Lloyds during IT failure‘, with the additional “Lloyds had made an open-ended offer to use its own expertise to help TSB, but TSB declined. TSB has since recruited a team from technology group IBM to help it identify and fix the problems“, we see a path that TSB could validly have taken, yet to not include the one provider with years of experience on the TSB account and system usage seems not too great a decision. In addition, we see this (at https://www.ft.com/content/7159ae84-5798-11e8-b8b2-d6ceb45fa9d0), yet what we equally need to consider is that with “TSB’s new system was unable to cope with the volume of customers when it went live“, we see another failure, something that comes with the preparation before things transfers, the entire data load and bandwidth requirement that the new systems require to have, In my personal view it needs to be the current load +50%, not merely because customers tend to get nervous when ‘a new system‘ comes into play, the fact that there are moments when peaks come play (like Christmas shopping), systems tend to get tested to the max, not in April when no one has anything special in mind. In addition, it seems that TSB is relying again and again on ‘Our teams have continued to work around the clock‘, so how long until those teams get a burnout? The same excuse is reused for months now, so either they have been paying triple rates to staff members, or TSB ends up not even being close to a legal setting where they can walk away from anything. That view is seen in the Guardian the April edition, where we saw “Sabadell was warned in 2015 that its ambitious plan was high risk and that it was likely to cost far more than the £450m Lloyds was contributing to the effort. “It is not overly generous as a budget for that scale of migration,” John Harvie, a director of the global consultancy firm Protiviti, told the Financial Times in July 2015. But the Proteo system was designed in 2000 specifically to handle mergers such as that of TSB into the Spanish group, and Sabadell pressed ahead” that part alone should have been the setting where the board of TSB would have required to be up in arms every step of the way. So who were the board members, and which of them have actual IT, Technology and data quality experience? Is that not the weirdest question to ask when we are confronted with crash issues that should have been clearly identified in the preparation and identification phase of a project like this?

So whilst you are lulled to sleep with: ‘we will continue to work tirelessly until we have put things right‘, continue to think what else a bank could lose, or publicly propagate that impacts your life. In the end, the damage is not over and when we see the imbalance not be resolved, IBM might actually end up advising that for now, the return move towards Lloyd’s will be the only remaining sane act in play. How much more is that going to cost both TSB and Sabadell?

A setting that took a mere 5 minutes to see and I haven’t even had my first cup of coffee yet.

In the end, how ready was the bank? It seems not very ready, not ready at all.

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The bite

Today the news is all about Facebook, when we get confronted with: ‘Over $119bn wiped off Facebook’s market cap after growth shock‘, we suddenly see that the story given (at https://www.theguardian.com/technology/2018/jul/26/facebook-market-cap-falls-109bn-dollars-after-growth-shock) is one that has global ramifications. There are several quotes that give rise to concerns and opportunities. The quote: “More than $119bn (£90.8bn) has been wiped off Facebook’s market value, which includes a $17bn hit to the fortune of its founder, Mark Zuckerberg” is a robust one, especially when we realise that it links to “Facebook’s shares plunged 19% on Thursday in New York, a day after the Silicon Valley company revealed that 3 million users in Europe had abandoned the social network since the Observer revealed the Cambridge Analytica breach of 87m Facebook profiles and the introduction of strict European Union data protection legislation“. You see, this reminds me of the movie Blue Earth II, we see a dead Sperm Whale at the bottom of the ocean and the Sixgill sharks are having a feeding frenzy. In this case Facebook is the sperm whale. Now, it is an exaggeration, Facebook is not dead, not by a long haul. But the opposers and contenders for social media are nipping at the heels of Facebook and Mark Zuckerberg needs to wake up and act. For two people it is equally an interesting day. You see, this setting proves that Vic Gundotra and Bradley Horowitz were right all along when they created Google+. They did the right thing, the right approach and I do hope that those people abandoning Facebook will turn onto the Google+ highway, I personally always had both. I did not stop Facebook because of Cambridge Analytica, I always saw these risks to some extent, so I decided to remain decently clever on how I used Social Media, I was merely unaware that Facebook would be this stupid about it, but that is what happens when you are asleep at the wheel. In this case, for Mark Zuckerberg losing $17 billion the day was an extremely rude wake up call, all that whilst I gave him the option to own the next gen tech for a mere £20 million post taxation. I reckon a most expensive month for Marky Mark (do not confuse him with the other Marky Mark who is governor of the British bank). In this I also think that the market overreacted slightly. When you consider the quote: “The collapse came after the company told investors to expect a significant decline in growth rate, and revealed that the number of users in Europe had fallen from 282 million to 279 million“, we are either not getting part of it, or we need to realise that confidence can be gained back with the proper developers. It merely requires one visionary to change the game. The fact is that there is a second option for Facebook and Mark Zuckerberg does have the cash to make it work, optionally getting him an additional estimated 20 million members from the start and a lot more down the road (it’s not going cheap though). If we agree that the markets are about data and that the equivalent of members adding to that data is wealth, the setting of his currently loss could be overcome within 14 months, 21 months at the most. You see, it is not about what can be added, Facebook is seemingly not looking where it currently is not. That is where the chunks of lost members are optionally found and it is also where boatloads of new members can be added too, you merely have to be able to look at the facts that not all the fishes are in the ocean. You see, we all ignore the Nearshore fish, but when we realise that Australia has 25,760 Km of beachfront space and that within 10 meters there is an option to gain many millions of Nearshore fishes, how would I best go about it? You see, when it comes to fish, we think like a swimmer, or like a fisherman (in a tinny or not). Yet thinking like a surveyor gets us the boatload as well (just a lot quicker), we merely had to change our hats to get to the goods, it was THAT simple.

In this David Wehner makes close to the same mistake. with “the company’s decision to give its users “more choices around data privacy” following the Cambridge Analytica scandal “may have an impact on our revenue growth”“, that’s merely damage control and that is important too, let’s not be coy about that. The setting is that we are merely looking at one fish, like me (growing up in Europe), I know my Herrings, My Cod (a Captain Hook pun) and my Turbot, yet until I moved to Australia, I had never known how tasty the Pacific Dory was (not the one from Finding Nemo). It enabled me to create the Fisherman’s Pie (a Shepherd’s Pie variety). I merely adjusted my direction a little and a new option was created plain and simple, Facebook has all the makings of doing exactly the same, but can it figure out how to get there? Well, no matter how nerdy clever Mark Zuckerberg is, the fact that he lost 17 billion and I am merely trying to get my fingers on a mere 0.32% of that loss seems that I am either hungry or a little too stupid, I’ll let you decide.

Facebook also gives us “Zuckerberg said his company aimed to hire 20,000 people by the end of the year to boost its security and help review suspect content on the site. It has been hiring extra bodies at a vast rate, with its headcount increasing by 47% since last year to more than 30,000 people“. It is one step and I am not judging in any way, it is a path Mark Zuckerberg needs to walk, but in the end, he will end up hiring close to 50% more if he is to make the step from where he was do where he should be adding millions of users because the market allows him to do that, with additional benefits down the road in both the members and advertisers available. When I was learning about AdWords (Google Ads), I saw the granularity that Facebook offered, but in that same setting he missed out on engagement, which is a first sign of fake accounts, that path would be covered giving Facebook the direction, where the users themselves the option to tag fake account, because users rely in engagement and interactions, that part alone will stellar the value of Facebook much sooner than ‘now+21 months‘.

And the funny part is that it is in front of all the faces in Media and at Facebook HQ. I reckon that Google has figured it out, they seem to be on path to do something about it; the question is when the snooze alarm of Mark Zuckerberg will force him to take notice as well. That is the ballgame that should matter, in light of the shifting like ‘the new Nine Fairfax media magazine‘, it stands to reason that most are merely looking in their own shipping lanes, yet the setting has changed, because it is not those who can navigate the media seas, or get through the clouds of media, it is about the option to do both. It was a Frenchmen that came up with the idea and after a while we got to the date of March 28th, 1910, when Henri Fabre flew the first Hydroplane. One of the last pioneers of human flight left us in 1984 at the age of 101. He was there and he patented the invention, we need to realise that the state of matter storage does not impede data, in this Facebook and Google have the upper hand in getting the IP in the right place, will they follow through in this, or will they buckle and end up being food for the hungry sharks who found the opportunity and decided to dig in?

Let’s realise that Facebook and Google are too big to be devoured, but they are in a stage where others can grow due to the stagnation of these two. You see, we might see stagnation with Google, whilst some call it saturation and there is the crunch, how to overcome saturation. Even as I oppose the American view that saturation does not exist, the fact is that saturation is overcome through direction and medium. You need to remember that there is more than one side here. Some will give you ‘ads are delivered through a medium marketed on the promise‘ (or is that premise)? Some will give you ‘the consumer is concerned with the ROI regarding value rather than money‘, or ‘each medium offers a specific set of placement options‘ (source: Alice Jackson, Design Hill). Yet in all this we forgot the one part, we forgot about ‘Who is exactly the consumer?‘, it is like in Market research we state that the population agrees, but what made it ‘the population‘? Is it every nymphomaniac that owns a liquor store (a Dutch Comedian pun), or is it whomever you want it to be? The first is targeted, the second is the Holy Grail and that grail is available if you take media into a new light, because affiliated exposure will become increasingly important. In the previous media cycle it was not so cleverly regarded as ‘the Mobile Market‘, now that 5G firmly on route some people will need to get clever fast, because the first one in that market with the proper setting will get to rule that market ahead of anyone else giving them a large advantage. The rule here is engagement and some marketing firms and digital marketing dealers are still not aware what is required. The few players that do get it are now ahead of the game. They will have a large headway into growth and that is the part where Google and Facebook need to grow, not tomorrow, not next month, it should be today (although yesterday would have been better)! That evidence is seen throughout my articles over the past year and for the most I have been proven correct for well over 80% on this matter, people have wagered their billions (aka Mark Zuckerberg) on foundations a lot more shaky than most would have acted on; and whilst we think that Mark Zuckerberg is in a corner licking his wounds, he must move forward as fast as he can. He needs to realise that the current advantage that he has with Google will not stay there forever.

Because it is not this bite, it is the next bite and the optional seven Sixgill sharks that will make short work of the social media corner, the others have too much to gain not to go after any potential carcass in the waters. In the end Facebook does not need to take any risks at all with the right path forward, so why tempt the sharks to come and take a nibble?

 

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Circling the wagons

I had not expected a follow through on yesterday’s thoughts, but here we are. It seems that there is a business dispute between UKTV and Virgin Media. The Guardian (at https://www.theguardian.com/media/2018/jul/22/four-million-virgin-media-customers-lose-uktv-channels-dave) gives us: “after Virgin sought what UKTV called a multimillion pound cut in fees, leaves fans of shows including Judge Romesh, Harrow and Red Dwarf unable to watch some of their favourite programmes“. Let’s be clear, this is a business decision, so when Virgin wants a 7 figure fee cut, there must be something behind it, should there not? In addition, we need to offer in opposition, that reporting on (as quoted) “According to UKTV, “around 4 million households” were no longer able to access the channels after the midnight deadline passed” should also have an impact on advertising, as you are broadcasting to 4 million less viewers, so there is that in the mix too. Is it merely pricing?

The quotes: “Virgin Media has accused the broadcaster of seeking “inflated sums” to provide its paid channels and linking those to provision of free channels such as Dave and Home“, as well as “Steve North, the head of comedy and entertainment for UKTV, said the company provided thousands of hours of on-demand content to Virgin, with viewings of its programmes, such as Taskmaster, via the service up by a third over the year“, finally we need to add the part mentioned much earlier in the story. With: “The BBC holds back the video-on-demand rights to its programming, instead selling them to players such as Netflix. Virgin Media said this strategy was no longer acceptable as viewers expect to be able to watch shows on demand” we see a linked part in all this, and perhaps also the part where Virgin Media dropped the ball. You see when we see ‘viewers expect to be able to watch shows on demand‘, which I thought was a silly thing to mention, because of the mere fact that Virgin Media was unable to manage the expectations of their customers is a much larger fail. It is a first duty in support and customer care to manage expectations, some use SLA’s, some use other methods (like pricing), but managing expectations was never on the plate of UKTV. We can argue in addition that as viewing was up by 34%, fees would go up, but in addition, so would advertisement revenue. When you report that programmes are watched be an additional 34%, you have an advertising selling point. The question becomes was this merely about fees?

The BBC mentions the Netflix challenge, as well as a picture of a relaxed Greg Davies sitting in a chair (who is apparently no longer trying to destroy the city of Tokyo). Yet the article gives us two points, the first is: “On Twitter, Darren Woodward said he was “gutted” not to be able to see Taskmaster, while Tom Langdon was one of a number of subscribers to wonder whether his monthly bill would be reduced because they could no longer watch the show“, and the second is: “Richard Blunt from Birmingham told the BBC: “Practically all the stations we watch on Virgin have now been withdrawn. I think we will give it a couple of weeks, hoping that the decision is reversed, before deciding whether to stay or to go.”” The entire setting could now escalate in very different manners, not all good for Virgin, actually none of them good for virgin. Even as the Guardian article ends with: “The 10 channels are still available on other TV platforms including Sky, BT, Talk Talk, as well as Freeview and Freesat. Viewers can also watch them online via UKTV Play“, we need to see that this is merely a first step. I personally believe that UKTV has figured out a few things and in this, it has options that go further than merely a fee. The fact that 4 million users are in a setting where there is 34% growth, that is a section that Netflix (and others need), so this is not merely about money, I believe that there is a shift happening. I knew that this would happen, that part is clearly seen in the Netflix pressures. That we would see it shown the very next day was not on my calendar.

So when I decided to dig a little deeper, I found an article (at http://www.gizmodo.co.uk/2018/07/uk-tv-networks-are-looking-at-creating-a-british-netflix-to-combat-falling-viewing-figures/), which gave us 5 days ago: ‘UK TV Networks Are Looking at Creating a ‘British Netflix’ to Combat Falling Viewing Figures‘, so was that a self-fulfilling prophecy or not? So as the article ends with “BBC News reports that the BBC, ITV and Channel 4 have already had early conversations about the possibility of working together to create a combined streaming service with the potential to compete with the likes of Netflix and Amazon Prime TV. Whether such a thing will come to fruition currently remains a mystery, but considering the shifting trend to online media, it seems a likely step that broadcasters will eventually have to take to remain relevant“, we see exactly the play that seems to be unfolding now, and from the pressures shown, there is every chance that through pressures applied, this new venture starts with a rather delicious slice of 4 million viewers leaving Virgin. Even as some stated that they will see in a couple of weeks, the sooner this shift happens, the more power Virgin loses, implying that Netflix will not merely grow business, it has the option to grow an advertisement branch much larger overnight as well giving them more options.

Even as we agree that some changes are about to happen, we need to realise that the UK will have a new venture in ‘package deals‘. The quicker that Sky TV and other shops include the UKFlix side of things, the quicker momentum can be gained. It is in this setting that it can grow in the UK as well as gain momentum in Western Europe, where UKTV has always found happy recipients of the series that UKTV fathered and promoted.

It does set a new tone on where places like Virgin Media are going. The UK always had a little saturated niche in all this, the fact that the Netflix equation unsettled the walls in place making it a dog-eat-dog battle field, is both good and bad, the good is that overall the pricing will become interesting to households, the bad is that those with the larger budgets can overturn whatever independence remains. It will be a fight where those with the biggest wallets will be able to out buy whatever is in play and that is not always the positive outcome for households on a budget. The issues that follow soon after that is as one is diminished, how far can it go abroad? The direct setting for the Netherlands, Belgium, France and Scandinavia is also added to the board, because a shift like that tends to move outside of the borders. for example in Sweden where 50% is set by SVT1, SVT2 and TV4 gives options for growth, especially when you consider that Disney and Fox each have less than 1%. The same we see in Norway where 50% is with NRK1 and TV2. They are all markets with options for growth; from an advertising view Norway is more of a nightmare. The two large cities merely represent 14%, whilst the villages 11th in size and smaller are less than 50,000. This is different in Sweden where the four largest cities are 25% of the population and a chunk of the smaller places are still a lot larger than most places in Norway, Sweden has twice the population, but they also have that population in larger communities. These are all elements that have an impact on growth, so that is one side and merely one side. You see Netflix and their methods are rubbing off on the other players and that is where Scandinavia becomes a much more interesting market. The land that gave us Maj Sjöwall and Per Wahlöö and their fiction in the 60’s and 70’s; the land that had Pippi Longstocking and the White Stone for the kids, whilst giving the adults Beck and Swedish Dicks is a treasure trove of IP and that is very much on the mind of the decision makers behind the screens. You see, getting the right IP is half the distance towards profitable series, and there is plenty to find in places like Scandinavia and Australia. They have built quite the score list. That setting needs to be on the forefront of all the board member minds. Getting decent writers for new series is one thing, resettling an existing gem comes at 40% less cost, whilst upgrading a series to today can score places like Netflix millions of viewers with minimum expenditure, when we consider the 8 billion that they are setting in now, delaying one series and replacing that with 10 retrenches that are unknown in the bulk of their places is a way to quickly fill needs, to up the amount of IP and the value it represents as well as open up new doors to other ventures. You merely have to see the impact of the TV series Humans, which got the makers the British Academy Television Craft Award for Best Digital Creativity, as well as a 94% rating is what matters to those in the boardrooms and even as they missed out on Humans, there is plenty to find in some of these places. The relaunch in Sweden of Beck is one part, getting that to the Netflix audience is potentially an additional market to tap in to. In the end, merely buying IP is an option and I personally see is again as short sighted, it is the interaction and engagement of these markets where new innovative IP becomes an option. You merely have to look at the past on the history of the 70’s series Kung Fu to see that the creation of IP that shines for decades is seen. And they are not alone, especially when it comes to TV series for the younger viewers. Sweden had several series like the ones mentioned earlier, the Dutch had the still immortal ‘Kunt U mij de weg naar Hamelen vertellen meneer?’ loosely based upon the ‘Pied Piper of Hamelin’, even as the materials were lost over time, that TV Series is still remembered 48 years later, that’s IP that sets a provider apart from all the other players! As such growing interactive markets, not merely acquiring IP, whilst at the same time investigating what IP is close to readily available is what pushes the Netflix investment invoice of $8 billion a year down, whilst creating content that will be around for a long time. As I mentioned in yesterday’s blog ‘Chivalry vs Rivalry‘ (at https://lawlordtobe.com/2018/07/22/chivalry-vs-rivalry/), we need to consider “The value of those rights has now spiralled, which has pushed up Netflix’s content budgets and fuelled its drive to produce its own content“, that is still going on, so the one moving fast into areas and setting the stage to acquire the IP, that is where it will be at in 3-4 years, so whomever moves now ends up having the home field advantage, giving additional rise to production settings that are currently a steal at twice the price, yet as the impact of digital content and growth becomes more and more visible, the other players will circle their wagons faster and more determined to get either much better prices, or become players in this field themselves. the moment that all this IP hits 5G and goes global, at that point the entire game changes for all the players involved, so getting there sooner is what it will be about and from what I personally expect that visible push will be all over the news with some frequency no later than 2019.

 

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Chivalry vs Rivalry

The news is still hanging onto several things that are playing. This is not a bad thing; this is the setting as news moves forward and remains news. Even when we consider the events in Saudi Arabia, where we get the Guardian quote: “Saudi Arabia has rushed to boost oil production under pressure from US President Donald Trump – only to discover that global markets might not need it yet, according to some financial experts“, we see that certain players do not tend to use a presidency as a tool, so the quote might be correct, but there is a game in play, played between Donald Trump and Wall Street. So far it works, because everyone thinks he is an idiot, that is the popular story, but I am not convinced. This is direct and it is with purpose, so something else will rear its ugly head soon enough. Yet this is not about that. You see, when it comes down to chivalry versus rivalry, we see that chivalry is dead, it has no place anymore. Even as Saudi Arabia wanted to come to the aid of America, we see the news that “the Saudis are struggling to sell as much extra oil as they’d hoped and are privately fretting that they may have opened the taps too quickly, according to people briefed by Riyadh in the last few days“, it this merely an American ply to keep the reserves maxed so the President can haul away a cheap political victory as heating prices remain low this coming winter?

Even as the Independent offers: “Societe Generale’s Mr Wittner, said: “We have hardly started to see a reduction in flows from Iran. Though there’s a lot of crude coming out from Saudi Arabia now, spare capacity is really going to be the big issue going forward. And spare capacity is getting very tight very quickly.”“, I am not convinced that this is about Iran; this is about keeping prices down over the next 8 months. The flow fall of Iran is merely a nice bonus. Even as we start on oil, we now see that a similar fight is going on in entertainment, the actual issue. In the light of Netflix against the world, we see a few changes that are now more adamant and also impacting us all. The Guardian starts the event with: “Below-par subscriber numbers last week were bad news for a service that must keep growing to survive. How will it respond?“, yet the story is not there. You see, from my point of view, 100 million subscribers is nothing to sneer at and the saturation makes new members a much harder setting, it is by no means the setting for a down draft. Even last week, when I wrote ‘Pushers of media value‘ (at https://lawlordtobe.com/2018/07/17/pushers-of-media-value/), I was confronted with several responses, that I was crazy, that there was no saturation. Yet now we see in the Guardian: ““Netflix’s big challenge is maintaining growth worldwide while its customer base saturates in core western markets,” says Richard Broughton, analyst at Ampere. “Netflix is having to work ever harder to gain new subscribers.” The low-cost nature of the streaming service – a premium subscription costs £9.99 per month in the UK and $13.99 in the US – means that it needs inexorable growth to pay for its content“, so apparently with ‘while its customer base saturates in core western markets‘ my setting shows to be the correct one. Now that we have that out of the way, and for now I ignore the one market that Netflix ignored in the UK and a few other places, worth close to an additional £15 million a month, we see that Netflix is for now all about the “it costs a lot of money to attract a Hollywood star such as Will Smith to a sci-fi film like Bright – and in recent years it has been raised by about $1bn annually. Netflix is stuck in a costly and precarious cycle“, Netflix has chosen a short term solution that will go nowhere in about 3 years.

It is the setting of the man who makes a deal with the devil, to bring 10 souls a day to stay out of hell, and accepting a 20% annual increase, as a sales director he accepts it, because he knows it can be done, yet souls are not revenue and in 3 years he needs to have accumulated 12,230 souls. After 6 years it is up to 34,200. A setting that started with 10 souls has now been increased to 25 a day, no option to fail. Greed is like that, it has no problems, because in the end the house wins or collapses, until the second happens, all serving the house are in a spiral of servitude with sliding morals. You see, the first 10 years seems fine, but after 10 years the daily soul quota has gone up to 51 a day and after that it gets interesting with decennial party where 319 souls a day will be required. That is the game everyone forgets about, steps absent of long term vision with in the end the executive having to hand over his soul, no matter what. The house of greed always wins!

Netflix is now in that downward spiral, not when it comes to members, but the setting to gain followers, set against the tides of resources, that is the war they cannot win, not until they resist temptation and take it to a very different level. They have the option and the means, but will they be willing to take the plunge?

Rivalry

This is the setting of greed, rivalry is everything, because now that Netflix has shown the value, now that the others are seeing that the setting is not merely revenue, it is massive profit for the one holding the data, that is the setting that we now get with: “Netflix was able to get hold of the rights to TV shows and films on the cheap. Rights owners and future rivals had not identified the global potential of subscription video-on-demand rights, and Netflix prospered. The value of those rights has now spiralled, which has pushed up Netflix’s content budgets and fuelled its drive to produce its own content“, there are solutions and the nice part is that both the UK and Australia have a leg up in all this, they have an advantage if the proper person gets the parties working together, but can they realise the potential that is still out in the open for the next person to grab?

I am certain that the issue is there, but sees it? I am not giving away the plot here, because there are three aces up for grabs, the question is whoever holds the fourth ace is in the running to get the clean sweep. Yet, the second party is Netflix, are they up to the task to get set up for the chop? That is the game, it is not merely winner takes all, failure is at this stage slightly too dangerous. It took me a day to realise the opportunity, because even as an IP master, I had to wonder how far it could be stretched, yet it can in the Commonwealth and as far as I can tell in the US as well, so this gives Netflix the option, however, to get this up and running, they need to truly focus. It cannot be half baked!

The next pitfall

With “Youth-targeted shows such as Stranger Things and Thirteen Reasons Why have been major hits, but Netflix faces some of the same pressures caused by the rapid generational shift in viewing habits“, that is true, but in that same setting, we see that in some cases everything old is new again, so there is space and place to grow and to do that, a first step is needed, but are the shareholders willing to play the longer game, a game that could potentially grow value by 400%? The long game is not something that shareholders are good at. They believe in short term gratification (not just on 42nd street mind you), so the game is optionally out of the hands of the Americans, giving the UK and Australia now a partial advantage over America on the entertainment business and there is plenty of famous entertainers here, beyond the Australian King and Queen (Geoffrey Rush & Cate Blanchett). This gets us to the final part in all this. The quote “Netflix’s long-term strategy is that it has to increase its revenue from subscribers; it needs to move into those content genres to replicate the journey of traditional pay-TV companies,” says Mulligan. “You need a full suite of content if you want to be a real substitute, not just an additive service.”” we see here is a dangerous one. I do not completely agree with Tim Mulligan, analyst at MIDiA Research. You see, he relates Netflix back to TV, yet we all forget that Netflix is not merely new, it is in a position to become more than: ‘the large new kid on the block‘, yet what Tim fails to see is that Netflix is optionally the new cornerstone of entirely different block, Netflix has been setting new grounds, but the inconceivable still exists, Netflix and rivals have the option to become the rulers of Tinsel town II, a setting that scares Hollywood and the large players in cinematography. They know that this is still a reality that they face and it makes every analyst take a 90 degree turn, but the reality is that short sighted on what makes for any Tinsel town is the opportunity that hands Netflix the goods. Whilst the realisation of avoiding ‘value of those rights has now spiralled, which has pushed up Netflix’s content budgets and fuelled its drive to produce its own content‘ is clearly there, the fact that no one sees the options available is equally disturbing, are they not seeing it, or are they too scared and pushing away FROM it, two very different realities. and one is a steal to own if you see beyond the 4 lines that makes the square that some analysts put you in, realising that lines on a map mean nothing to the map itself, only then can you embrace the new course where those talking the leap have an option (if ALL the conditions are right) to become the new rulers of a market no one saw coming in the first place.

That is what separates the visionaries from the second rate followers.

 

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Trusting Anti-trust cases?

Today will be about Jennifer Rankin and her article ‘Google fined £3.8bn by EU over Android antitrust violations’. First off, it is a good article, she did absolutely nothing wrong (at https://www.theguardian.com/business/2018/jul/18/google-faces-record-multibillion-fine-from-eu-over-android). We get the goods (not all mind you) but a clear picture and that is what I like, a clear picture to work with.

Right off the bat we start with “Google has been hit with a landmark €4.34bn (£3.8bn) fine by the European Union over “serious illegal behaviour” to secure the dominance of its search engine on mobile phones“. Interesting setting as there are Android based phones and IOS (Apple brand X phones). The android systems ALL have full access to Google. As for the search engine, there are two elements. The first the engine for searching itself, which is in android, giving us an open source setting and (at https://searchcode.com/), you can take a look yourself, now you will still need the skills to program, but that is a discussion for another day. The second part is to find stuff, which requires the PageRank. Now we have an issue, because (as the Americans say): ‘that shit is patented!‘ plain and simple. Whilst Microsoft and IBM were belittling Google in 1999 (heard it myself in the UK) Google was working and growing in what is now defined as ‘the development of the Android mobile operating system, the Google Chrome web browser, and Chrome OS, a lightweight operating system based on the Chrome browser‘, it took 5 years for them to get serious traction and whilst they grew, the other two were marketing their BS on every level whilst trusting in VP and players who actually did not know any of their shit, people relying on PowerPoint presentations, bullet points and hype expressions. Now we get the first part that matters: “The European commission imposed the record penalty after finding that the US tech firm required smartphone manufacturers to pre-install Google’s search and browser apps on devices using its Android operating system, which is used on 80% of all phones“. This is the first part. You see, there is a merely a partial truth and it is largely incomplete. Any mobile smartphone needs an OS. So we have Apple with IOS, there is or was) Blackberry, Microsoft and Google with Android. The rest was either not willing or eager to play on any serious level. They all had this: ‘it is much better going for larger systems‘. Even the larger players ignored the power of Mobile and Smartphones for too long. That evidence is seen with NBC where we see “In a farewell post on LinkedIn, Microsoft’s former head of Windows, Terry Myerson, explained why Microsoft failed in the smartphone business“, (at https://www.cnbc.com/2018/03/29/why-microsoft-failed-in-phones.html). The quote: “It comes down to two problems: Underestimating Android’s business model, and building on an older technical platform that wasn’t quite ready for the job“. So in two mere dimensions we see the acknowledgment of large corporations set in a place of short sighted expectations whilst using a narrow minded business model. That is apart from the issues that Windows Mobile had, I wanted to add that list of issues, but I calculated that this section would be no less than 6000 words, with the additional issues on Windows 10 mobile adding a serious amount of words to the 6000 words required. Blackberry did not survive the times either. It had a good platform, but ultimately too expensive for most businesses. It is still going on, but not in the same way it was. Blackberry was not flawed, it focused on specific groups and those groups, those who choose Blackberry will love it forever, it merely could not hold up the settings there were, I reckon that the 2008 crash wiped well over 35% of their customer base instantly, a setting that many corporations tend to see as a fatal blow, Blackberry was no exception. So 50% of the ‘larger’ players are already gone, none of it had anything to do with Google, or with the patented parts. So I would love to scrutinise the Danish Margrethe Vestager (without resorting to Denmark and Hamlet). It starts with: “Google has used its Android mobile phone operating system “to cement its dominance as a search engine”, preventing rivals from innovating and competing “and this is illegal under EU antitrust rules”” No! They did not! We see the clear admission from Terry Myerson giving us ‘building on an older technical platform that wasn’t quite ready for the job‘, knowing that already sets one of the two outside of the consideration. I have given the audience evidence again and again on how stupidity rules at Microsoft. The Surface and Xbox platforms are two distinctive places where this is visible. Both have a narrow minded setting, both are short sighted and even the business approach to grow the customer base failed to do its job. Reuters gave us that last year with ‘Microsoft Surface devices fail on reliability: Consumer Reports‘, an overpriced system that cannot even get close to 80% of what Apple could do with its very first iPad in 2011. In addition Reuters gives us: “The non-profit publication surveyed 90,000 tablet and laptop owners and found that an estimated 25 percent of those with Microsoft Surface devices would be presented with “problems by the end of the second year of ownership,” according to a study published on Thursday“, how can any device with a 25% failure issue be in the market in the first place, and it is very connected, as this is the mobile industry, the mobile industry is more than merely a mobile phone, all connected devices that rely on mobile technology (Wi-Fi or cellular) are part of that failure. The Reuters article (at https://www.reuters.com/article/us-microsoft-surface-idUSKBN1AQ1EP) we also get “According to the Consumer Reports survey responses, the Microsoft devices were found to freeze, unexpectedly shut down or have issues with their touchscreens, Beilinson said. Altogether, the reliability issues made Microsoft a statistical outlier compared with other brands. Apple Inc. had the most reliable devices, Beilinson said“, so how many corporations should be considered when they are the outlier in a negative way? #JustAsking

It is time to look at article 101 (antitrust) (at https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:12008E101&from=EN). Here we see:

  1. The following shall be prohibited as incompatible with the internal market: all agreements between undertakings, decisions by associations of undertakings and concerted practices which may affect trade between Member States and which have as their object or effect the prevention, restriction or distortion of competition within the internal market, and in particular those which:
    (a) directly or indirectly fix purchase or selling prices or any other trading conditions; (not charging for a service is a right anyone has)
    (b) limit or control production, markets, technical development, or investment; (impeding your own technical development, intentional or not is merely your own visionary stupidity)
    (c) share markets or sources of supply;
    (d) apply dissimilar conditions to equivalent transactions with other trading parties, thereby placing them at a competitive disadvantage; (nope, the non-patented part of android is open to anyone)
    (e) make the conclusion of contracts subject to acceptance by the other parties of supplementary obligations which, by their nature or according to commercial usage, have no connection with the subject of such contracts.

The first issue is that the Page rank which is part of this is patented, so there is already a setting of exclusion. The fact that the others are 10 year late to the party is equally evidence that there is a wrongful conviction here. The setting that they are all scared with the coming of 5G, whilst Apple and Google are the ONLY ONES who will be decently ready, both ending up with a massive market share. We see at this point the third failure of Microsoft. You see, it was not merely the two that Terry Myerson stated at CNBC, the ‘Underestimating Android’s business model‘, as well as the ‘an older technical platform that wasn’t ready for the job‘, it is to some extent the ‘25 percent of those with Microsoft Surface devices‘ failing, they are all connected to overlapping user groups making the damage even larger. The Xbox debacle that showed a bullying setting of ‘always online’ as well as storage shortage issues (a killer in the mobile devices), their bullying setting of pushing people online is equally part of the failure. It was the fourth part that truly took Microsoft out of the race. Google (as I personally see it) looked at roughly 1.7 million university students and looked at where the future was pointing. They saw where the future was heading and they build on that long term view. Just look at the Gmail storage, the YouTube facilitation, and to openness of their business suite apps, just a few examples. Over 3 years I have only two parts where I missed Microsoft Office a little, over 3 years that is nothing. That in a setting where Microsoft went into the ‘greed’ setting it becomes a lot more funny, especially when we see students having to get by a few dollars a day, yet Microsoft has a $199 version for these students, yes it will be cloud, secure (so they say) and update cost free, a subscription service. Google merely states $0, on the cloud. You tell me what students want! The issues are linked, because Microsoft had been actively growing the anti-Microsoft feelings for almost a decade. I understand that Microsoft has a business model and ‘free software’ is an issue for them, they have a right to be like hat. Google understood that the poor students who hardly can keep a budget now, are going to be the executives of tomorrow, those people then are executives now and they all embrace Google (well, most of them anyway). There was no force, there was no (how did that Danish lady put it?) ‘Restriction or distortion of competition within the internal market‘, many went to iPhone and IOS and Google is fine with that. No, the issue is that the other players are confronted with the stupidity of the previous post holders and that is an issue now, it links together.

By not realising the future 15 years ago, the present is close to unobtainable for them. I watched how I saw again and again how some of them went by ‘We are now working on the new technology surpassing the others‘ again and again (and not delivering). You merely need to find the history of ‘SPSS Data entry for Windows‘ and realise that this was an excellent way to lose 6000 businesses, and close to 35,000 users (relabeling it ‘form design software’ was never a solution). Microsoft went in that same direction and now they are close to side lined from the next technology by their own stupidity. No resources, no ‘know-how’ and no vision, yet Google is the big bad wolf here!

This is the underlying story that links it all and some companies are merely indicative, but they overall went the same direction. So where we see ‘preventing rivals from innovating and competing‘, I see that this was not the case, they merely went a greed driven path (OK, I admit, I should say ‘revenue driven path’), whilst actual new technology is all about innovation and never about iteration. Microsoft, after IBM the larger player feeling left out has shown us on several fields that innovation is merely marketing, not actively pursuing issues and with a ‘25% failure issue’ setting in the Surface department, I believe that their flaws are clearly shown. It becomes more of a farce when we see “Vestager added: “The vast majority of users simply take what comes with their device and don’t download competing apps.”“, users want what works; we are not interesting in a $199 fee for apps that they we get for free, ask any student. There are apparently 207 million higher education students globally, ask them! In addition, that mere setting where we see the onus of the user, to not look for more is punishing a company because the users are lazy? Since when can we convict Google for not installing in the second degree, because the user was lazy?

In many situations there are no competing apps, not of any quality that is and when you look in the Google play, we see that the users are allowed to set the tone. I will be the first to agree, that there are issues and that there might have been a case to some extent. Microsoft faced that years ago when it was still in the delusional setting that they had the better browser. Now we see a different picture. Now we are faced with IBM that put everything on Watson (not sure if that was a good idea), but it can facilitate to the larger degree in every direction, including the third parties banking on 5G, IBM is eager to oblige. Microsoft has nowhere to go, they burned down their options and as they screwed up again and again, it has nothing left but to sulk like a little child. Just consider the upcoming Microsoft Surface Go, for people with budgets. Now consider the News we are given: “With a starting price of $469, the Apple iPad (with Wi-Fi connectivity only) is the winner on affordability”, “The consumer/education version is priced at $599 and will run Windows 10 Home in S mode – which only allows apps that are available in the Windows store”, all this, for a system not out yet, and the Australian Financial Review (at https://www.afr.com/technology/mobiles-and-tablets/will-the-surface-go-boldly-where-other-tablets-cannot-20180713-h12n71) gives us: “Why has Microsoft just released a tablet at a time when almost everyone is buying smartphones and almost no one is buying tablets? Sales of tablets such as Apple’s iPad have been in steep decline since 2015, a decline that shows no signs of reversing in the next four or five years, analysts say”, so in that setting another optional failure is introduced. That whilst I saw it coming, just as the short sighted failures that are part what now with giggles is called the ‘most powerful console on the market’ (The Xbox One X), that is the company that is connected to all this.

That part can be found in a few places. In this case I give you the New York Post where (at https://nypost.com/2015/04/15/microsoft-the-big-winner-in-google-antitrust-lawsuit/) we see “While Google CEO Larry Page took his lumps with the suit, Microsoft, very quietly, came out the big winner, sources said. “Microsoft complained a lot,” said a source with direct knowledge of the situation. “Microsoft definitely counselled the [EC], suggesting it made sense to send Google a statement of objections so Google would be forced to produce documents” showing its search-result recipe, another source said”, this was a joke 3 years in the making. I hope that I can turn that joke on these losers as they have diminished consumer trust in their narrow minded way (not to mention short sighted ways).

Even when we turn this in another direction through the Register two month ago (at https://www.theregister.co.uk/2018/05/21/antitrust_google_us_government/), where we see ‘On 20th anniversary of Microsoft antitrust, US Treasury Sec calls for Google monopoly probe‘, I am not arguing how right or wrong it is. I am merely pointing out that Google went in a direction that was long term, whilst all the others went into the short term path that was demanded from their board of directors, who for the most could not read a spreadsheet properly because the bullet points were missing (their optional opposition to the NRA perhaps?). That was the setting and those with vision are dumbfounded and they got hurt through the inadequacy of stupid people.

So the Danish party was already active then. What is an issue is Jeremy Stoppelman, he had vision with Yelp, even as he did not understand certain markets (miscalculated is a better word), he had faith in his product, which I applaud. it worked for a while, yet I see that bad choices (unfortunate choices is a better setting) impacted it all, so even as Yelp failed to meet expectations, if it survives and gets 5G traction, it will be ahead of others a decent amount, it turned down Google who wanted them when the going was good and he would have had a strong place if he had taken that part, but it was his decision and I applaud him for it. Yelp and Turnstyle Analytics would have an optional strong 5G setting if it had kept international operations and grow the data the way they had, it will not be easy now for them, but I digress. With: “Mnuchin’s comments on Google came after a special 60 Minutes episode that focused in part on the company and its effective search monopoly. That segment was notable for the inclusion of two people: EU competition commissioner Margrethe Vestager and Yelp founder Jeremy Stoppelman“, yet all parties have their ‘its effective search monopoly‘, what they are not telling us is that they had a vision that everyone would come with a future need and they got Stanford University to create the algorithm that got patented. All the other players remained dumb to the future. And then we get the one gem I expected: “Also, the EU announced it was launching a probe of Google’s Android operating system to see if its agreements with cellular phone makers was hurting rivals. While Microsoft likely does not care much about search preference, “the investigation throws sand in the gears of Google’s innovation,” the former FTC official said“, so there it is ‘agreements with cellular phone makers was hurting rivals‘, phone makers had options, Apple had its own system and there are NO non-Apple IOS phones. Interesting that this does not make that cut is it? An open system was offered and the alternative Microsoft (rejected because it was not up to the job), Blackberry (is only after the collapse that it became an option to others), we see that Google has an open option, yet they are the boogeymen. So we get two elements, a partially failed entrepreneur (only in part) and a limelight seeking politician. The power of the google Appeal is found in a simple statement: “Her staff ran through over a billion Google searches and found that Google was knowingly manipulating its search algorithms to promote its own products and push competitors far down the ranking“, that evidence must be shown in court and get scrutinised! You see, the timeline for a billion searches can only partially be automated and those results can be used by Google as evidence against Margrethe Vestager as well. The evidence of ‘manipulating its search algorithms‘ will be equally a discussion point putting EVERY intern and assistant of Margrethe Vestager in the witness box, no exception. A setting that I personally see as the EC has close to no chance of winning. Even as I saw the algorithm in my University classes for an assignment, I am decently certain that I did not see the whole 100% of all elements of the algorithm, one element out of place and that is as I (again: personally) see it the crushing of the EC case, the appeal will be won by Google.

The fact that Microsoft was part of this in several ways from 2015 onwards and likely before that is more than enough for me to consider the premise that trusting antitrust is not always a good thing. I do agree that antitrust should exist, yet it should be clear that this is not a handle for the narrow minded, the short sighted, the greedy and the stupid to use because they could not get their shit together. They should reread Chapter 11 of their favourite pornographic work, whether that text comes in 50 shades of mixing several combinations of white and black. A colourless equation in a setting where colour was the only part that the global users demanded, listening to them would have been a first requirement. It is the setting, which gets me to the final image.

An interesting to set the stage, because if Microsoft was a marketing firm, they would be reduced to merely being a spammer, look at the first screen of your Xbox One (X optional) for that part, also all the parts people have to go through in Windows 10 (https://www.windowscentral.com/how-remove-advertising-windows-10), so in the end, the advisors have their own games to play (quite literally at some point). The Independent was kind enough to give us this with: “In the meantime, we probably ought to do our bit to help her by making a little more use of Google’s rivals, such as Microsoft’s Bing, which is a perfectly serviceable search engine“, it is seen at (https://www.independent.co.uk/news/business/comment/google-eu-fine-margrethe-vestager-android-search-microsoft-bing-silicon-valley-mobile-phones-a8453486.html)

Just ‘Bing’ “UK Law firms”, to get a UK law firm and immediately I see 10 law firms (page top view), 50% Australian ones (3 of those advertised), so if Bing cannot give me what I am looking for, why should I even consider them? With the term “Dutch Lawyers” I get 25% fulfilling the search. I can go on for a while, but I think the case of the doubt regarding ‘a perfectly serviceable search engine’ and the case on how it isn’t one has been made. I did not need to go far. Oh, and if you do have a sense of humour, try “Microsoft guilty” (with brackets), to see Bing give you “We didn’t find any results for “Microsoft guilty””, whilst Chrome giving us an immediate 8 results, with the quotes on these links. So when it comes to censoring (or is that just their flawed algorithm), we can soon see that there is an optional setting where Margrethe Vestager could be seen as a tool for Microsoft (as they might have been ‘searching’ for optional solutions), it might not be a fair setting, yet the entirety of the Antitrust case is seen by me in that way. Microsoft and a few others need time to catch up, being stupid merely gets you at the back of the line (which is where all future opportunities are lost), they need time and they are using the EC to try to catch up. My sense of giggling will be found the moment the appeal is won by Google; we are likely to see a tsunami of ‘carefully phrased denials from European political players trying to avoid the limelight’.

Oh, and whilst we are at it, when we see ‘placing them at a competitive disadvantage‘, that in light of Huawei surpassing Apple (source: the Verge). With: “Huawei has surpassed Apple as the world’s second largest smartphone brand. Sales have overtaken Apple for the first time”, Margrethe Vestager will call it ‘proving her point’, yet the truth is that Huawei went for the affordable option, a side Apple has not considered in decades, whilst in addition, the decline of Samsung and the growth of Huawei reinforces that it was about affordability for the longest of times, those losing market shares are their own worst enemy, because the wrong people are setting the price, I added enough evidence of that for the longest of times. This all in a setting where we see that even as Huawei realises that Europe is the key, the others are isolating themselves even more. Soon enough it will no longer be about Google and Android, it will become on non-American mobile players gaining the upper hand  over all the others, I wonder what anti-trust case will be filed at that point.

#PriceDiscriminationAnyone?

 

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