Tag Archives: Microsoft

August 15, 2020 · 04:00

It is more than a ban

It has not been an easy rise for game makers, now that Microsoft has shown its initial hand, now it is time for some of the game makers to show theirs. It starts with “Apple and Google both removed the hit game from their app stores after Epic Games bypassed their payment systems, to avoid giving them a cut of sales”, I get the sentiment, and the BBC article ‘Fortnite: Epic Games sues Google and Apple over app store bans’ (at https://www.bbc.com/news/technology-53777379) gives part of it. We got some of the other side in the GamesRadar article that I discussed in ‘the Silent reason’ (at https://lawlordtobe.com/2020/08/13/the-silent-reason/) where I gave “Xbox Game Pass is the next generation of Microsoft gaming, not Xbox Series X”, in this we see the start of the big players to set a new generation of GaaS, Games as a Service is the next thing and it allows Microsoft to set another revenue bar, it is the one realisation on top of the other ones that made me give up on Microsoft and now the larger players are using GaaS to gain revenue. In this, I have nothing against the approach that Epic is making, even as I am not a Fortnite fan, it is a free game and as such it has every right to make this approach, yet Google and  Apple will not be left out of any revenue loop. Gpay and Apple Pay are their own devices and they have a stage and it requires their view or perhaps the stage is their vision on the services offered. I  am not sure how to react, in favour or against the ban laid on Epic, but both the Google store and the Apple store have their own rules and the idea that Epic circumvents the stores might be seen as optionally cheaper to the player, but the downside is that as third parties get their own direct access, their store access becomes available to come under fire and that is not a good thing. 

The article gives us “Fortnite’s latest update offered all players a 20% discount on its in-game currency V-bucks – but only if they paid Epic Games directly rather than using Apple or Google’s payment systems. This broke rules applied by both stores”, The danger of a third party is something neither Google or Apple find appealing and I feel certain that their fees avoided is equally unappealing to them. And lets be clear, as GaaS evolves over the next 2 years, we will see the players exposed to all kinds of ‘direct from the source’ deals, because it allows the gathering of data and data is more revenue for whomever has it. The problem as I see it is not the fact that there is GaaS, the fact is that the stage will be overwhelmingly younger players. Even as 63% of Fortnite is 18-24, there is a stage where there are supposed to be 12-18 year old players and there are supposed to be a large following of them too, yet the toppling charts I saw does not reflect them properly, in light of 350,000,000 players I wonder how large that 12-18 group is and even as it is not their credit card, someone is paying that bill (most likely their mommy), yet that stage also gives Google and Apple a larger concern and I reckon that they are programming the stores to raise all kinds of red flags before they fall in a trap that is not unlike the one Electronic Arts is facing with their loot boxes. In all this there is a lull in the life of the lawmakers, GaaS is new, so new that most laws are riddled with holes and that is not a good thing. A lot needs to happen to bind and limit financial institutions from allowing gamers to be used and exploited. Now let me be clear I do not believe that loot boxes are gambling, in that same stage I believe that Epic Games has done nothing wrong, but consider other games that pushes for additional movements and choices that come at a price, whilst their algorithm is set to always set the bar at your effort +1% (speaking figuratively), so how is that fair? I reckon that Google and Apple are set against that stage (whilst getting their own grains of revenue) and that is perhaps not the worst idea, yet I see the other side too, especially as Fortnite is free to play, to gain the upper hand you can buy V-bucks to buy loot boxes and skins. It is one way to get the income, it is of course a risk, but knowing you have 350 million fans, the stage is set in a decent way and when you consider that they made $1.9 billion in 2019 gives rise to the GaaS platform. It is a platform that does allow for more than one game to be part of it and that is what players like Microsoft are hoping for, I reckon that Apple and Google are on that same train. And it is there that we see the balancing act that both Google and Apple face. It is appealing to lock the door to players like Epic Games, but they are not alone and over time, other options will become available, of that I am absolutely certain

 

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August 13, 2020 · 22:20

The silent reason

We (all of us) are mostly driven by offered choices, so it took me a few seconds to consider “Here is every action adventure game on PS Now that scored 9+” a little movie by IGN. I have a lot of these games, not all, but a lot. When you consider that every games is a mere 2 seconds in view and the movie lasts 1:25, you know that you are about to get a long list of reasons to move to the PlayStation 5. I am definitely taking that road, and for those embracing the Xbox, do not fear, it is your right, you still have faith in Microsoft, I do not share your view, but you are entitled to yours. There is one side giving us ‘Xbox Series X neutralizes PS5 assault with console war-winning counter-attack’, I personally see this as the ‘promoted’ choice certain makers are making a view that suits their needs. Even as we are given “Microsoft has been very vocal about the fact that gamers won’t even have to buy an Xbox Series X to enjoy the console’s new titles, and that games can even be enjoyed on mobile devices starting next month as part of Xbox Game Pass”, so if the console is not needed, why bother the war anyway? The article gives more, but I see nothing that can be seen as reliable, especially when I see mentions like ‘Microsoft are ready to lowball Sony’, ‘apparently the game runs perfectly on Xbox X’, and ‘gamers won’t even have to buy an Xbox Series X to enjoy the console’s new titles’, just consider a console war where you do not have to buy the console, how is that? In opposition GamesRadar gives us something valuable. With ‘Xbox Game Pass is the next generation of Microsoft gaming, not Xbox Series X’ we see a Microsoft Ace, Game Pass was and is a really good idea. There is no denying this, but consider that Sony Plus decides to offers their 60 games with a 90% plus rating, the playing field becomes an equal one really fast. They also give us “from all the messaging we’ve had since the Xbox Series X was announced, it’s becoming increasingly clear that Microsoft isn’t viewing this as a new console generation. Instead, it is shifting its focus to a more malleable model, one that has far more in common with the annual release cycles so commonly associated with graphics cards and smartphones. And Xbox Game Pass is at the centre of it all”, it makes sense, yet my negativity filter gives us that those with a Microsoft console could be left out in the cold, so optionally the gamer that comes in from the cold will have to choose either Sony or Nintendo and that is given some visibility, and I am willing to concede here that I optionally might be wrong, yet the evidence is out there, I will let you decide.

I have personally seen too many events and a tick record of 8 years of Microsoft selling its gamers short, as such, I lost my faith in them. So whilst we see “Microsoft’s monthly gaming subscription service is as close to the industry’s coveted “Netflix of Gaming” moniker we’ve seen so far”, it makes sense, it also makes sense on how they are crying like little bitches because Apple will not let them near to their hardware. And the failure we see at present gives rise to the setting of the console war, when Microsoft does not care about consoles, but about the Game Pass, we see the stage. What happens when Game Pass takes off on mobiles and PC’s, how long until the issues creep into the flaws of the console? Let’s not forget that they did not fix the current console for almost 8 years, a stage that has been clearly visible since the Xbox X was released. So even as some see this as the silent reason, I do not.

I have seen the stage where Sony took 180 degrees on decisions when it angered gamers (no second hand issues) and also when the gamers loudly complained on ‘always online’ Sony adjusted, Microsoft did not and that is only the beginning, the 90% plus games is the silent reason, over time the console embraced gamers and continued it course, it continued embracing the needs of the gamers, that is why Sony will win and Microsoft will hided behind new terms equalling ‘the most powerful console’ whilst Nintendo surpassed it with the weakest console. And in the end, it seems that the next stage of Microsoft might be “gamers won’t even have to buy an Xbox Series X”, so why would any gamer invest in a console that is not an essential buy? With today’s news giving us ‘Microsoft Surface Duo phone goes on sale starting at $1950’, it might be the starting signal to a different console war, it might be about console gaming on mobiles, so in that trendy stage, where will the Xbox fit? I am not certain but it seems that Game Pass was a better idea, so I wonder when they will drop the console hardware, it might not be today or tomorrow, but by the time it is 2022 I can not be certain on when it will be, as I see it, I feel that the Sony PS5 is a much better and safer investment in my days of happiness whilst I game the games I love and Sony has so far never disappointed my needs. 

 

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August 12, 2020 · 02:35

The moneymakers

Corporate Earth loves moneymakers, they shelf their resources on what makes the most the fastest and that is how businesses run, but what happens when the ruling council is off the ‘Fake it till you make it’ category? That is the question that matters, because the people are now following whomever has the coolest look, whilst quality takes a second turn back. For the most this is nothing new, it happens all over the place. We now have Apple and Google adding up to the next gaming war, whilst Prime Gaming is starting to get noticed. All whilst Forbes gives us ‘There Is A Belong Gaming Area Coming To Your Town’, gaming has become the 100 billion annual industry and in this age everyone wants a bite. Even as we merely accept “Vindex bought Belong Gaming Arenas from London based GAME Digital. Vindex plans to open more than 500 Belong locations in hometowns across America, and another 1,000 locations outside of the U.S. over the next five years” then we get “Esports doesn’t act like a traditional sports business—game developers have a lot to say. In esport, the playing field is the intellectual property, and it’s owned by game developers”, yet how many people realise how powerful the data is that these gaming interfaces collect? It seems all a case of ‘conspiracy theory’, yet consider the following:

“Microsoft said it would be unable to launch its game streaming service on iOS due to the restrictions on gaming apps” and “Earlier this week, Microsoft said it would be launching its xCloud gaming service as part of a subscription service called Xbox Game Pass Ultimate on Sept. 15. But the app, which lets users jump into an Xbox game on their smartphone or tablet, will only be available on devices powered by Google’s Android mobile operating system, not Apple’s iOS”. A stage when Microsoft needs to get its own mess under control, they are screaming about making a mess somewhere else. The funding by larger brands is not merely about visibility, it is about getting the largest dat slice, as much as possible and as fast as possible. In an age where it is about branding, the two larger players are about “Microsoft and Facebook have lashed out at Apple for restrictive App Store policies”, there is a reason why people have lost faith in Microsoft and Facebook. I myself removed Facebook from my mobile, why would I want them to cater to my mobile gaming needs. Why would I allow other Facebook junk on my mobile, draining my battery? Similar issues exists with Microsoft, in January 2017 I wrote ‘Taking Xbox to Court?’ (at https://lawlordtobe.com/2017/01/30/taking-xbox-to-court/) and it was ignored by the bulk of people. It was all my imagination, yet the specified bill was not on their side. In 15 days close to 6GB was UPLOADED and the Microsoft Xbox support stated the this was with my provider, really? My Xbox uploads data without my permission and it is the internet provider? How much data is Microsoft about to get access to, how much data will Facebook capture under the seemingly innocent stage of cloud gaming? If data is the new currency gamers are the prime clusters to get, some gamers have a following of thousands and Microsoft and Facebook are screaming murder because they want into the game and a protective Apple is something they can do without. I am not proclaiming that Sony, Apple and Nintendo are innocent, but they are showing themselves to be less guilty, Nintendo and Sony are banking on the fair play approach towards gamers, they expect it to play out in their favour and I believe that this will be the true path. They expect data to be a by-product, not the direct goal, Microsoft and Facebook have (from my personal view) a more direct approach to the benefits of data. In all this Google is not innocent, but their approach was data from the very beginning, from search to linking and to other means, data became the currency that allowed people to have free services, but the truth is that nothing is free. Facebook made the same steps in the beginning, but data took over and now as we see that TikTok is actually getting into the face of Facebook and capturing the margins and more we now see ‘TikTok Begins Doling Out $1 Billion Bonuses To Top Creators As Facebook Tries To Lure Stars’ and it is about to be worse. Even as Google Stadia is in a position to grab a larger margin, Facebook is up in arms to create the larger benefit, because the reality is that cruise liner Facebook is losing more steam and propulsion, the waves of TikTok is adding up and Apple is not Data friendly to the likes of Facebook and Microsoft, in all this the voice of emotional gamers is all that is left to them because they are running out of time and there is a larger stage where Xbox series X will underperform just like its predecessor, and that is the fear Microsoft fears, they are in a stage where they could soon be regarded as powerful as in the age of their first Xbox, they threw that much away and a lack of trust is not helping them any. That is the stage we are looking at, but I have to be. honest, the fight over gamers is one that I never saw coming, not to this degree and even now as I have seen within me the IP of several games, I wonder what these game corporations are doing, because the evidence is all around them, they merely have to open their eyes. So why are they not doing that?

Even as we see that the current situation is not the greatest stage for any business, books, movies and games help in a lockdown, so why are others faltering? I personally see it because they see games as nothing more as a springboard to ‘real cash’, yet games should be about games and about the edge of what is new and innovative, that was proven in the days of the CBM64, CBM Amiga, Atari ST, PC, N-64, Gamecube, Wii, Nintendo Switch, Xbox, Xbox360,  PlayStation 1, 2, 3 and 4, and as Apple and Google enter this domain, we will get a new stage, now with 5 players and one would think that this would benefit the gaming dimension, but as I see it, Microsoft is more about Azure and data, making it a universe of 4 (which is fine too) but when gamers catch on, when the Marketing BS comes to a halt, Microsoft will only have themselves to congratulate. Anyone stating that the fight between apple and Google is over, is mistaken. I reckon that this fight will take until 2022 to settle and in the same time Sony and Nintendo will fight for larger domain of the gaming pie, but their worlds only partially overlap, so they will set another fight and they will coexist, in this Google and Apple will slice out a part and they will be more fiercely competitive than Sony and Nintendo ever was (well they were in the age of PlayStation 1 and Nintendo 64). The fight is far from over, but all the gamers out there need to realise that not all the moneymakers out there have the welfare of gamers in mind, merely the data they give rise to. And when the gamers figure that out, some lame excuse from some wannabe executive will no longer hold water, when that happens a lot more will be lost to them. I expect that to become a reality no later than the second half of 2021.

 

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August 5, 2020 · 23:46

EU fart bit, Google Fit Bit

Yes, we leap left, we leap right and as we see options for choice, we also see options for neglect. In Reuters we see “Google’s parent company Alphabet agreed a $2.1bn (£1.6bn) takeover of the wearable tech firm last year. However, the deal has yet to be completed”, we see that at https://www.bbc.com/news/technology-53647570, and as we see the BBC article, we wonder about a lot more. Yes we acknowledge “While the European Commission has said its main concern is the “data advantage” Google will gain to serve increasingly personalised ads via its search page”, and in the matter of investigations we see:

  • The effects of the merger on Europe’s nascent digital healthcare sector
  • Whether Google would have the means and ability to make it more difficult for rival wearables to work with its Android operating system.

From there there are two paths, for me personally the first one is Competition Commissioner Margrethe Vestager, to be honest, I do not trust her. I will admit right off the bat that this is personal, but her deal relying on what was requires her to get a win, any win. The setting is founded on “officials acknowledge that the EU’s competition enforcer faces hard choices after judges moved to quash her order for the US tech company to pay back €14.3bn in taxes to Ireland”, which was a juridical choice, but in all this she needs a win and I reckon she will do whatever er she can to get any of the FAANG group. For the most I would be on her side in the tax case, but on the other side the entire sweep of the Google Fitbit leaves me with questions.

The first point is on ‘effects of the merger’, so how is this in regards to the Apple Smart Watch, the Huawei smart watch (android), and a few other versions, how much investigation did Apple get? How much concern is there for Huawei? Then we see the second part ‘Whether Google would have the means and ability’, it is not a wrong position for Margrethe Vestager to take, but as he does it upfront, in light of the EU inactions regarding IBM and Microsoft, it seems weird that this happens upfront now (well to me it does). And as we see ‘difficult for rival wearables to work with its Android operating system’ I see Huawei and the solutions they have, Android solutions no less, so why is Google the problem? 

Then there are two other parts. The first one is “Analysts suggested part of the attraction for Google was the fact that Fitbit had formed partnerships with several insurers in addition to a government health programme in Singapore”, the second one is “Google has explicitly denied its motivation is to control more data”, in all this there is less investigation in regards to what data goes to Singapore, or better stated the article makes no mention towards it, and as I see it, there is no mention on it from the office of Margrethe Vestager either. The second part is how Google explicitly denies its part, yet that denial does not give us anything towards the speculated “its motivation is to have access to more data”, and when you decide on a smart watch, data will end up somewhere and the statements are precise (something that worries me), I have no issue with Google having access, but the larger issue is not Google, it is ‘partnerships with several insurers’, the idea of privacy is not seen remarked upon by Margrethe Vestager and her posse of goose feather and ink-jar wielders, the focus is Google and is seemingly absent from investigations into Fitbit pre-Google in an age where the GDPR is set to be gospel, so who are the insurers and where are they based? Issues we are unlikely to get answers on. Yet when we consider “John Hancock, the U.S. division of Canadian insurance giant Manulife, requires customers to use activity trackers for life insurance policies in their Vitality program if they want to get discounts on their premiums and other perks”, so what happens when that data can be accessed? Is the larger stage not merely ‘What we consent to’, but a stage where the insurer has a lessened risk, but we see that our insurance is not becoming cheaper, there is the second stage that those not taking that path get insurance surcharge. So what has the EU done about that? We can accept that this is not on the plate of Margrethe Vestager, but it is on someones plate and only now, when Google steps in do we see action? 

So whilst the old farts at the EU are taking a gander at what they can get, I wonder what happens to all the other parts they are not looking at. Should Google acquire my IP, with access to 440,000,000 retailers and well over 1,500,000,000 consumers, will they cry murder? Will they shout unfair? Perhaps thinking out of the box was an essential first requirement and Fitbit is merely a stage to a much larger pool that 5G gives, but as they listened to the US, they can’t tell, not until 2022, at that point it is too late for the EU, I reckon that they get to catch on in 2021 when they realise that they are losing ground to all the others, all whilst they could have been ahead of the game, lets say a Hail Mary to those too smitten by ego. 

 

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July 30, 2020 · 10:36

The Aftermath

Of course, I did one just before and now one more, 4 tech giants and US congress? It was too good to pass up, if I was in Washington DC, I would have opened a popcorn cart at the entrance (if that is allowed), so as I looked via the BBC before, I will do so again.

It starts with democrat Congressman David Cicilline who gives us “a year-long investigation by lawmakers had revealed patterns of abuse by the online platforms” my question becomes ‘Where is that report, can we see it?’ It might have been made public, it might not, I do not know, but I was not directly able to find it, yet the Boston Glob had the headline ‘Today is the biggest day of David Cicilline’s political career’ as such this man seeks the limelight, so why is that report not all over the media? So far in well over half a dozen newspaper sites, none of them had the link to that report, as such h I have questions and I fear that when I read it a lot of questions will pop to the surface. And when we see “The dominant platforms have wielded their power in destructive, harmful ways in order to expand” the question I had in the previous article rises again, why is Microsoft not there? Show clear evidence of ‘wielded their power in destructive, harmful ways’, and when showing that evidence also give rise to what laws were broken please? IBM and Microsoft have wielded power in harmful ways for decades, yet they did nothing illegal. As such proof of illegality would be ni

Next is Google, there we see: “lawmakers accused Google of having stolen content created by smaller firms, like Yelp, in order to keep users on their own web pages” did Google steal it, or did some duplicate their opinion in both to double THEIR visibility? I am not stating that Google is innocent, I do not have the evidence, yet ‘stolen content’ gives rise to a crime, presented evidence would be nice. So whilst we see accusations, we also got “some Republicans signalled they were not prepared to split up the firms or significantly overhaul US competition laws, with one committee member saying “big is not inherently bad”” the problem again is were there any illegalities made? When some go for “significantly overhaul US competition laws” we see the implied non-illegal stuff and that is where the problems lie, the US government, both the senate and congress should have overhauled Tax and competition laws well over a decade ago, their fault not the four tech bosses and I have stated this failing for years, so why go after the four and leave Microsoft (who is also running advertisements) out of the mix, I have some questions on how David Cicilline is seeking the limelight if you don’t mind!

Then we get the US president “a long-time critic of Amazon and threatened his own action on Twitter, writing: “If Congress doesn’t bring fairness to Big Tech, which they should have done years ago, I will do it myself with Executive Orders.”” It sounds nice, but pointless, there is a lack in legal sides in both competition law and tax laws and a nation of laws cannot reside in a discriminatory state living of executive orders, whilst they can be legally countered. As I see it, the entire charade was a cowboy approach to something that has no bearing, will pay lawyers for a decade and will amount to nothing, all whilst overhauling two sides of the law is ignored again and again.

In this I have to take the sides of the tech boys. With the added side that if David Cicilline does not spread these legal documents of ‘wrongdoing’ these hearings are merely the end of his political career, and in light of the fact that I have never heard of him not a good thing I reckon (OK, that was my egocentrically side). The more articles I read from more newspapers, the more that the feeling of a cowboy and Indian approach by this congress is the stage we face, in light of the non committing towards overhauling Tax laws and competition laws merely strengthens my feelings on the matter.

 

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July 30, 2020 · 03:05

When Congress becomes something more

So as I stated in ‘The Fantastic Four and the Bully’, the four getting grilled are not the bad guys. Well, there is some debate, but the foundation is that these four tech entrepreneurs are getting grilled by people who are clueless on tech matters. So as some read the BBC part “At issue is the fact that Apple doesn’t allow apps to be installed onto iOS devices from alternative marketplaces, and that it enforces tough rules over the way subscriptions and other digital items can be sold.” The issue soon becomes, will congress be responsible for any bad app and data gathering app that Congress would want to allow for? Even as an android user, I see that there are very few bad apples around, as such most apps are safe. There are a lot more dangerous apps on Android. This is not the fault of Google, there are several ways that a personal device gets to be the victim, there are a lot less issues on Apple, as such and as Congress might demand third party options, will they not be responsible for the damage that they put on Apple and its users? There is another side, a these tech giants come under fire, the chances of Chinese hardware makers making it bigger only increases by 35%-55%, how is that of use to congress? We might see Fitbit mentions and other mentions, but these products are closely followed by Asian alternatives, the entire setting does not add up. Then we get the advertisements, until Google Ads was here, we had DoubleClick, there were versions that equal Epom, with price tags that started at $250 a month, then $1000 a month, $2500 a month and higher. So, can the US Congress give us a list of all the small business and small startups that had that kind of cash? Google Ads was one of the first AFFORDABLE solutions for small business units, the fact that the bulk all switched should be a larger consideration, in addition, Google Ads was one of the first to truly die a larger rise to localisation and languages. Usually one or the other was missing, as such, is the growth of Goole Ads to be blamed on Google, or on all the others who could not be bothered? Not everything is perfect at Google, we all know that, but we also know that the ignorance in congress is a little too large to wonder who they are serving, they claim the people, but in reality? I am actually wondering who they are setting the stage for, I see it as a different stage that the one they tell us we are on.

And even as we accept Sundar’s optional defence of “Today’s competitive landscape looks nothing like it did five years ago, let alone 21 years ago, when Google launched its first product, Google Search”, we need to see that this landscape is largely influenced on the upcoming 5G and as it is now, especially as well over 50% of all searches are done via mobile, the only thing I see coming is that China gets a much larger share of it all and Congress intervening on matters that they do not comprehend is a much larger danger to that happening. I have always been favour of Huawei technology, that does not mean that I want China to have the bulk of all the business. The White House wants us to think it is the same, but it is not. They have set the stage that unites Huawei in a political tool for China to set a much larger field, they were pushed by US stupidity, not Huawei needs. The US took it away and now we see a very different stage, one where Huawei is still independent, but taking the customers that China is pointing at. The stage is changing and Congress is adding fuel to that fire by chastising the big four tech makers, each entrepreneurs. Each understanding the digital landscape. I had no clue in the early 90’s when Amazon started, I thought it was mad to continue when the losses were so great, now the owner has is worth in excess of $35,000,000,000, a personal value that exceeds a lot of nations. I am not saying that all is kind and kosher with each of the four, I am stating that when we are getting told changes, we are properly getting told by people who understand that business and in Congress, I doubt that they can rub together 2 one dollar coins on the subject on digital advertising. The more ‘diplomatic’ answer comes from Facebook’s own Zuckerberg. With “Our story would not have been possible without US laws that encourage competition and innovation. I believe that strong and consistent competition policy is vital because it ensures that the playing field is level for all. At Facebook, we compete hard, because we’re up against other smart and innovative companies that are determined to win” and some of them are Chinese. Some are Russian and others are all over the place, yet Facebook has other problems too, privacy and marketing do not go hand in hand, not in their granular market and that is where part of the problem lies. We could decide that from the four, they are the bad apple in this, but that would be wrong. I worked for people who had no idea how to dress a Facebook market when it was offered to them, their bullet point presentations could not deal with that unknown side of business, that was the strength for growth for Facebook, it was so new, there were no defining borders and there is where we see part of that problem, a lot never caught on, not to the degree that Facebook represents and there I see the dangers of the US Congress, they are not that clued in (as I personally see it). So as we get to one of the topics ‘One of the matters concerning the committee is the degree to which three of the tech companies now control the market for online adverts’ we need to recognise that these players made it affordable for a lot of businesses, the old way was dictatorial and something only rich companies could afford, they refused to give way and when Google, Facebook, Apple and Amazon gobbled up the small fry, the large fry moved positions because their provider was no longer the bee’s knees. Three never ruled it, the grew it changing the rulers and the old stage should never return. And finally, according to numbers one in three uses Bing and Microsoft search and are therefor exposed to Bing Ads, so why is Microsoft not in that stage? There are 4 players and one has well over 20%, so why is Microsoft not in the meeting? Is that asking for too much?

Those who have read my articles over the year have seen that I have chastised each and every one of these four (5 if you include Microsoft), but here I see no blame, not from any of the 5, the stage was set, the rules were followed and when the opportunity was there 20 years ago, most would not wonder there, I was a personal witness when some stated that there was no future for a business form of Facebook in 1997, as such what is the US Congress bitching about? And as we look at the article (at https://www.bbc.com/news/live/world-us-canada-53582909) we see the graph by eMarketer, yet Microsoft and their Bing is absent, why is that? So whilst they claim it is merely about the smaller rivals, it is about something more and something different, I wonder if we will ever be told the truth. As I personally see it, the members of congress have a different set of needs and I wonder what they are.

 

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July 26, 2020 · 23:14

Standing by my point of view

I have looked at games for almost 30 years, and so far in the mode of gaming I have been in, I tend to stand by my position. It has nothing to do with stubborn, or with some kind of elevated sense of correctness. Time has proven me right again and again. Even now as SuckerPunch is regarded as the gospel of gaming  (these things happen), I tend to see how things fair and so far I agree with the many voices, but this too made me realise that there is another path. To see this, we need to go back to 2014, a new Infamous was launched. Now, I still stand by my original view, is was above average, but it had failed to be great, even as all the elements were there. Two massive elements influenced it. The game was almost tediously linear and after the final fight you do not get to use the concrete powers to the degree I had expected. These two parts make the game good, but not great and that was a shame. Yet that is not the issue, I reinstalled it today to play it again for a few hours, even as I had completed it 100%, and in almost record time well over a third of the game had been done. This is not due to memory, I had forgotten most of it, it was due to linearity, but that was not the surprise, I know I had updated the game on day 2 or 3 and now another update was there. Over 6 years the game had seemingly seen 7 updates (It installed 1.0.7), the final update and the only one I had to install was less than 4 GB, for a PS4 game that is decent, and here we see the first issue, Ubisoft sets games to dozens of GB’s per game per update and this game from the early days does a mere fraction of this. I personally see this as proper testing was done at Sucker Punch, and Ghost of Tsushima shows this again (and again and again). A good developer will always win and innovation in gaming (a thing Sucker Punch has shown a few times) will always beat iteratively thinking Ubisoft. 

Even as I still stand by the view I had, the game was still as enjoyable as the first time I finished it. That is the power of a decent game and this game if not hindered by the two flaws might have remained on the legendary games list. Still, this does not stop Sucker Punch from creating a decent game, an innovative game and this is the issue, no matter how I see this game, I recognised it as innovative gaming, when I revisit this old game, I see just how powerful innovative thinking is in gaming. And whilst we consider just how correct I am, Google Search is filled with all the game magazines that are trying to use Sucker Punch as much as possible, Forbes even states ‘‘Ghost Of Tsushima’ Is The Game Of The Generation’ and it is hard to disagree. They also give the additional text “I am more glad than I expected to be to have a game like Ghost of Tsushima. Rather than giving us innovation, Sucker Punch has given us care and craft with the things we already know. It is a comforting thing to have, here in a moment when my country is still grappling with its failure to contain coronavirus and when the future seems less predictable than it ever has before.” In this I am not sure if I completely agree, I personally see this game as innovative, as such I partially disagree with ‘Rather than giving us innovation’, yet when we look at the separate elements, Forbes might have a case, it is the ‘Sucker Punch has given us care’ that is true, but proper testing tends to get us there (often enough), no matter how we see it, we see that compared to a player like Ubisoft it is a mere dwarf, a dwarf that creates titans, so whilst the news is full of all the things going wrong at Ubisoft, I have stated (for some time), that they have bigger issues, and perhaps these events we see hit the news now is a consequence of stress and taking it out internally. And even as we see the news on all kinds of statements and promises, we see that Ubisoft has a rather large problem, one that Sucker Punch never had, or fixed well over a decade ago, properly testing games. That is the heart of the matter and they do know how to do that. No matter how I see Black Flag, it was near perfect and so was Origins. So as such, I cannot fathom why they cannot hold the rudder right, Sucker Punch shows how it can be done and they have done so for a very long time. 

These two players need to be shown for the mere reason that one player relies on hypes and marketing, all whilst the other does not and gives us great games. So whilst I am getting a little weary of messages like ‘Ubisoft teases us with…’, I would rather see that they cleaned their company from top to bottom, because no matter what we see on certain people, the failings there go to the very top. It angers me, not because of whatever, the fact that they had good games and they wasted 2-3 franchises is a real drag, all whilst the products show that there is graphical talent and the music as applied is close to legend. As a gamer, does that not upset you? And even as I remain cautious on Far Cry 6, does it not sound like something we played before? Now, this is speculative so do not treat this like gospel, but what the internet gives us is apparently nothing more that Far Cry 4/5 in a Far Cry 3 setting. I hope that I am completely wrong, but Ubisoft does not have the greatest track record when it comes to innovation, all whilst my idea on WatchDogs 4 is a setting that is completely innovative and I wonder if all that innovation would fit into a new console (I just do not know) but is that not the foundation of gaming, to be on the edge what is possible and see if it can be done? MGSIV in the beginning of the PS3 and the Last of Us at the very end show me to be correct, In that same view Black Flag in the beginning of the PS4 is in that same foundation, so why are these franchises developed too short for their own good? 

Even now, games like Breakpoint might ‘sell’ high end graphics, but it lacked joy, joy that a GameCube game (Metroid Prime) had in abundance. Even now 8.5 years later, I can still find joy in Skyrim (originally released 11.11.11), apart from AC Origins, what Ubisoft game released since 2017 has that (I am personally not considering Rainbow Six as that is not my kind of game). When you see how short that list is and how many games Ubisoft released, we see the flaw of iterative game releases. And this is not merely Ubisoft, how many think fondly back to the Mass Effect Andromeda, after the release? All issues that proper testing could have avoided and it took less than one day to come up with Mass Effect based IP that surpassed Andromeda, it is that flawed and we need to get angry, because a life of good gaming depends on it, for all of us. 

Even as we need not worry on Sony and Nintendo, a Microsoft pushing boundaries would keep Sony innovative, that too is a given, when there is no competitor the remaining players tend to relax, history has shown that part a few times, so I prefer that Microsoft wakes up fast, but reality is not in my favour, as such here is every chance that after the PS5, the PS6 might not be as advanced as we hope (unless Nintendo really changes the game). 

If we look at the past, many have heard of Melinoe and the nightmares she brings, but who remembers Makaria? When we consider Makaria and according to the scrolls of Nikolaos of Damascus her meeting Ares, what was the result? When we see all these greek god based games, we tend to see the big three and the direct dependants, but what of some of the others? With the exception of series like Xena (PS1 game) all based on Lucy Lawless and her formed fanbase of life under greek god reign, nowadays we see covers of ancient greek books, but we forgot to pick them up and read them. Yet the foundation of RPG and sandbox games is larger than that and I see a lack of grasping the unexpected by many developers. 

And this is not some console war, a game war can be fought on many fronts, as such the setting of google Stadia versus Apple Arcade is not over, not by a long shot and these systems have limitations, it matters, because the days of the CBM64, a system with 38Kb of RAM, a 64Kb system showed an entire generation how cool gaming could be, 10-17 million units sold and 99% bought it for the games, no matter what excuse, like ‘I want to learn to program’ they gave (I was one of them). Innovation comes with limitation, and that is where true treasures are found. I feel certain that browsing through the Amiga 500 list, I will find at least half a dozen that will make it and become successes on a system like the Google Stadia, in this, even Ubisoft has a few titles, neglected titles that would be a good match to the iPad, a system at times forgotten for the games it can play and if it does it there, it will be wanted on the Google Stadia and the Apple version. Even later than that, anyone who remembers the Microprose titles would instantly try them on these systems in a new jacket, games born from limitations and they could be upgraded to fit a whole new generation (and please the previous generation as well). 

I stand by my point of view and as I see Ubisoft buckle and Sucker Punch become one of the most revered software groups, I see the options of games and how they can be on several systems between now and 2023. Time has proven me correct a few times now, I wonder when some developers wake up, as I see it, they have little time left.

 

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July 19, 2020 · 00:17

When the game changes

That is the question, this is not about gaming, but Microsoft is about to get a black eye. This one is not one I saw coming for a few reasons, but the stage is set in very different ways at present.

It all starts with European Court of Justice and their Schrems II case (C-311/18), in this case we see that the Privacy shield, as US Department of Commerce concoction to appease Europe and the European Commission has fallen, like Humpty Dumpty the setting got pushed by the judges, and it cannot be superglued, it is dead. The term is ‘invalid under European Law’, So all the American contractors and subtractors of personal data in Europe (mainly Microsoft, Google, Facebook and AWS) now have a much larger issue to content with, it is the stage that President Tump cannot use, it will be another mail in his election coffin. The source Aigine also gives us “It is close to impossible that the rules of GDPR will be enforced, as US-Companies have given capabilities to US Intelligence authorities (example the No Such Agency)” The implied seizing of transfer of data to US-controlled companies will be a much harsher reality than ever seen before. Basically it works for me, but there is a larger station where data pools will have a national setting. If players like Google want to stay ahead, they will need data and hardware specialists in a much larger region of the world, happy me! And this will follow in other nations as well, the GDPR will have larger considerations in the Commonwealth as well, and as I see it the US has set the stage to open a can of worms I always saw coming, yet I believed that the EU gravy train and US Wall Street people would be more aligned, in the end it now seems that they were not and the data field will change in a much more refined way than I thought was possible. As a data cleaner my options open up, yet Google will set a new parameter of systems as they already have, however they will have a much broader need and as this war continues, we will see these players overreact to make sure that their data is lacking gaps, again, happy me.

So as we see that there is an assessment on what an how things are transferred, we will se. Much larger shift internationally. There is still a lacking state. The text “if possible, personal data should be stored within the EU, and on servers controlled by EU companies” whereas we see questions on ‘if possible’, I see options and opportunities, and the stage for legal interpretations will open up on the larger stage as older (90’s) solutions are revisited on the method of storing personal data. As such there is a new data war coming, and in this there is an open field who will grow, pretty much all European data vendors can, because there is a whole shipment of US companies who cannot rely on the FAANG group, and that is where the commercial opportunities are staged. To be honest, Microsoft has an actual opportunity now that it did not have in the past. Even as Aigine gives no consideration in this, but the Azure systems have a greater ability to decentralise, it is something that they had in place for other options, but Google did not (not to that degree is more correct), and that is the stage that pushes Sunday into the IT gathering of the week. I reckon that the news will be about the PDPR and the impact that US systems will face over the next week, but this impact is too large, I reckon that there will be a larger impact on a larger scale, yet I will agree that my view lacks the clarity of certain players and what they put in the field over the last 3-4 years. No matter how we see the EC Judgment, there were enough voices around to see a downplaying of the verdict, a verdict that is now a much larger stage than in the last 5 years.

 

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July 18, 2020 · 22:53

Decision time

I had to make a decision, we all do. For the longest of times, basically since 1983 when I got into gaming, I mostly played as many systems as I was able to buy. First the VIC-20, then the CBM-64 and from there the tracks started. PSX, N64, Megadrive, Dreamcast, Gamecube, PSX2, Xbox360, PSX3, PSX4, Xbox One, Switch and soon the PSX5. I have decided to drop the Xbox as an acceptable system, I am not taking in the hype, I am dropping my Xbox One system with 20+ games. Microsoft has left too much gaming betrayal on the road as I personally see it. 

I will admit that there is another reason, my life of 18 hours a day is over, I now need more than 4 hours of sleep a night, a system has to go and Microsoft lost the toss. Too much overhyping go games (not entirely their fault). To be honest, I got the Xbox One for two reasons. The first was Elite Dangerous and the second one is Subnautica, both are now (and have been for a while) Sony games as well. The disappointing Xbox release list and the stage where both the Last of Us 2 and Ghost of Tsushima are so far above whatever the Xbox offered that the choice was simple. 

Let’s look at the station as it now is, over 6 years Microsoft refused to give in to the old station where we do not need to be online. Former boss of Microsoft stated once “We have a system for offline players, it is called Xbox360”, yet and we noticed it, as games showed issues, I have missed out on well over half a dozen achievements. In addition to the offline part, for some reason (as I showed in a previous blog), the Xbox started to upload, it uploaded well over 50% of my monthly allowance whilst I was not playing multiplayer games or online games. Microsoft help-desk said that this was between me and my internet provider. Really? The Xbox uploads without my consent and it was their fault? The entire Azure push and that is almost halfway through my issues with a console that takes the freedom of gaming and makes it a path of data collection. Then we see the headline ‘Microsoft’s xCloud Will Officially Launch in September as Part of Xbox Game Pass Ultimate’, there is nothing wrong with the state or the choices, yet it does not show us the amount of patches this gives and the amount of data you require. Even as my link is not great 60GB in one month dented my data usage, I also see that a lot of places in Europe will see more and more congestion, and less data width (especially rural places). When that pressure gives way in too high a setting, how long until the internet providers start chasing gamers? It was within 4 weeks of the Covid-19 when congestion made YouTube and Netflix lower resolution play, no more 4K movies and streaming was reduced. As the American BS war on Huawei (and China) continues, we will see reduced systems faster and more often. So what will happen to those 4K and 8K games? If it does not come in physical format, how much more congestion will we face? As such it is important to make a stand with other gamers and make a choice, I decided to drop the Microsoft console. It was a choice that happened on several factors, several choices were available and the station that is PSX has shown more promise and have left me with less disappointment over the time that I had a Playstation (1995-2020) than the Xbox One (2015-2020),  in that stage, I am clear in my voice when I see the entire stage, it is clear to me that the most powerful console in the world has no business focussing on directing gamers in a direction we need to go, especially when it gets surpassed by the weakest console currently on sale. 

A stage where we will soon see more weak promises and powerful hype creations, I personally see the stage changing by Microsoft Business needs that has less ad less to do with the joy of gaming and more with other needs. I will admit that I might be wrong, but I feel strongly to go in the direction I believe in and as I personally see it, a Microsoft Console is not that way. Over time I might replace it with a Google Stadia, so as we see the stage entering 2021, I might miss out on a game or two, yet at present Ghost of Tsushima has blown me away, The Last of Us 2 blew me away and I expect that Cyberpunk 2077 will blow me away. That will keep me settled until Q2 2021, when the upgrade to Elite Dangerous (4K) comes through (there is a lot of noise but not an official yes or no), I will be set for the largest part. I am not continuing to rely on Ubisoft as its flaws angered me enough to uninstall those games and I feel certain that the disappointments from that address have more negative news to come for gamers on any console. 

2020 has changed a lot for us and I do believe that Microsoft will hide behind hypes soon enough and give half baked information that can be bend in a few directions, yet the clear station where the games of the Nintendo Switch are more fun and more addictive than anything the MS Console can give us is a larger stage, a stage where we wonder why this system? And whilst Kotaku (at https://www.kotaku.com.au/2020/07/xbox-series-x-exclusives-phil-spencer/) gives us ‘Exclusives Are ‘Completely Counter To What Gaming Is About,’ Xbox’s Phil Spencer Says’ we see the real flaw. An exclusive game maximises what is possible and Sony has them, whilst Microsoft gave them up. If it was on multiple systems, games like God of War, Last of Us, Last of Us 2, Spiderman, and Ghost of Tsushima would not be the breathtaking results they are now. And the list is a lot larger, which also implies that some are merely on par, not beyond. Microsoft is largely lacking such a list, which is different from the Xbox360, The elder Scrolls Oblivion, Fable 2, Fable 3, and a list that goes on a long while, Microsoft threw a system advantage that put them on par with the Playstation 3 and let some bureaucrat set the long term goals into the Microsoft greed well and ignoring the population they were serving (the gamers). So now we see the not entirely unexpected ‘completely counter to what is gaming about’, yes, counter to what THEY are about. Gaming is to set the boundaries of gaming forward, to give us the wow factor that Microsoft has largely ignored. Sony never forgot that lesson, not since the first Playstation. 

As Google learns that lesson, it will see that there is more profit in catering to gamers, than to data facilitators. We will see larger shifts in 2021, but not immediately, the next Xbox will get the limelight as it deserves, yet when the issues start hampering the Xbox and as the people will get to read carefully phrased denials and carefully phrased counters, one by one it will impact the gamers more and as they switch to Nintendo Switch and PlayStation 5, we will see that Microsoft consoles will end up in 4th or 5th position. I doubt that this will happen in 2021, but 2022 yes, that is entirely possible. I predicted the fall behind Switch a year before it happened, but it did happen and I will be right again and at least now I am ahead of the curve and got rid of my system for a fair price, I wonder when others catch on.

 

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July 7, 2020 · 23:52

Picture this!

Yup, we all have these moments, I whilst facing the jabberwocky of insomnia ended up facing a new bout of creativity and I thought of sharing it right here, it can use the benefits that 5G brings but is not reliant on it, it is an altered way of looking at pictures. It is however a little more, ad to be honest, the issues at Ubisoft brought them forward, with an undisclosed part that is depending on certain pats that might come up in WatchDogs 4 (if Ubisoft still exists by then).

OK, to get you there, this needs to go in stages. 

Digital picture frames. We have all seen them, the cheap solutions in some asian setting that allows for some resolution and has some memory to show pics at 480dpi, not the greatest resolutions, but for the family snaps it is OK. There are more expensive versions, that have much higher resolution (and are more expensive), some will allow for an SD card to keep the pics and that is what they display.

The second stage is a new stage, what if the picture frame is whatever you need it to be? Now we move from the family snapshot to the presentation gigs. There are versions that call themselves ‘Clear 3D Rear Holographic Projection Screen film’ solutions and they are good for the usual presentation that are in a preset stage, but presentations on trade fairs tend to be anything but preset. Trade fairs tend to be dynamic, consider E3, ECTS, Horecava, Efficiency Trade Fairs, it is you against the world and sometimes that is quite literal. What if the display technology is adaptive?  Consider the projection screen film, it is a great option for some, but is depending on rear projection and that is not always a solution.

So what happens when we change the equation? What is the film is triple layered and the plasma technology is not set to dimensions? So whatever you screen you cut with scissors, has a determined point 0, but the size at that point allows to become whatever we need it to be? That sheet can placed in whatever frame we need it to be in and at that point we attach the thingamajig (technobabble for Display engine with embedded projection core). And it has what it needs to start the display, it needed a point 0. The rest can be set in the stage of side 2. So we have a sheet, it has two attachments, one with point 0, one with point Y, after that the image can be presented. Any image when one side is known, the rest can be made, no matter the size. If the size grows beyond a stage the engine needs to reflect display technology to deal with the matter (different subject). The issue is only partially solved.

3. The leaks that Ubisoft shows, is also a larger need to keep things confidential, so what happens at trade shows? So what happens when these displays are all set with a Micro SD card that has the cloud encryption so that a player like Ubisoft can keep its presentation on a Paris server, or Microsoft on their Seattle PCXT, IBM on their, you get the idea, marketing HQ keeps their presentations under wrap and the presentations would not be able to get leaked. 

4. The displays are merely part of the solution, there would be SD/MicroSD options to reflect that, but the larger stage is that not merely in trade show, in EVERY shop, the location can decide what display format fits them best. Almost like a TV to fit your exact size and that is where we go with this. 5G will allow for that approach and not all requires the internet. Mobile 5G stations can present whatever they need. Like the Schwarovsky Rose presentation is saw a few years ago, the option to localise whatever you need to present, a stage absent of one of the most important parts, heavy TV’s monitors, whilst most of that device is never used, a stage where we overthrow the part we require to be left with the part we need. 

A TV that is set to size using a pair of scissors, I wonder if we see that in Cyberpunk 2077, I might just have given a few idea’s to the technical nerds on planet internet.

 

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