I just had another idea hit me square in the face. I cannot tell if it is a good idea, but as the evolution of eCommerce is going, there is space for this idea. In this case it is fledged to the conscription of Al C. O’Holloway (aka alcohol) and I just had an idea. To see the idea, you need to consider the elements. There are 3.2 billion video gamers in the world, and 1.17 billion play online. Now the idea is not set to online gamers, merely gamers. You see, when you are gaming you get hit by hunger and thirst. I for one rely on coffee and fruit juices. But not all are like me (I do like a drink every now and then). As such I was considering the online options of getting what you need and I tend to not like this. Going through the lists, or offerings tend to make me not like the order. I like to be in a store seeing what gives and that applies to food and drink. Now consider a gamer where he can walk into a store. Any store that offers the option like Dan Murphy (Australia) or LCBO (Canada). Now the store could be specific (like a location) or generic. You walk the isle and you see the bottles (an in per Unreal Engine 5 created). No list, just you strolling the lanes for what you feel like is a good choice. And the mind (read: brain) will link this to your actual visit to these places. The brain has that ability, more so then going over a list in catalogue.
As we linger on the options, we get to add a certain bottle or brand to our Wishlist. I got this basic idea of the system (see below)
We have a walk through the booze browse place. We select items and we can then decide if it is an order, a consideration or a mere preferred drink (Wishlist). And as we walk and profile our drinking needs, we also get above the red line an update to our profile, more exact, it considers what you have placed in your profile any hidden traps. Perhaps you dislike beers, or wines and someone adding beer or wine will get red flagged and the fraud detection goes into high gear. This is not the final trigger, because you might order it for a guest. There is however a larger need to engage fraud detection in this day and age. As we keep on browsing we get to the end where the list is given and we decide making any item a Wishlist item, a preferred item or an actual purchase. The purchase is finalised and the delivery address is recorded (you might be gaming at a friends place) and the purchase is received and delivery is made through whatever option you like, possibly just an in-store pickup. Now you might want to think that there are other ways and you would be right. But eCommerce has its own grips on the matter and whatever the customer wants he or she can get. This way you are appealing to 3 billion gamers. That is not a simple Direct Marketing fling, that is a long term option and this market has been overlooked for too long. Optionally we see “They can get it in another way” vibe and that is not incorrect, but the sentiment in this day and age is just plain wrong. How long until this method is used for super markets? Consider that Dubai has a temperature of 33 degrees. Some like to go out and endure it, but as streaming systems evolve they want to walk around in their homes and see what gives at Carrefour they have foods and fashion. And there is a larger need. It is obvious that the larger places will adapt to this first. But as this system evolves more will crowd the place. The idea that was started (to some extent) by Sony Home is now in a stage where a lot can opt to move in and it will go to a much larger place. You see 3 billion gamers are about 40% of the planet. I merely wonder why it has taken so long for others to adopt the idea.
And there is a secondary option. This might be easier way to stop fraud, because gamers will have profiles that have been around for years and these places will be able to find a lot more data on the transgressors of fraud as well as the stores trying a fast one on the customer, they are likely a lot easier to find, but that is merely a gut feeling of mine.
Have a great Saturday.
