Tag Archives: IBM

May 9, 2022 · 03:55

Useful unregistered IP

This is the stage I (and others) are at times set to. You see, I needed an alternative to keeping my IP in house, in house is data at rest and people will get to it, large companies have no scruples when it comes to profit and some are a lot more desperate than others. So I had to create a place where no one would look and I went to a place where EVERYONE looked. The safest place is often underfoot. This is not a place I created, someone created this setting for me. If I was a betting man, I would think it was the Russian Mafia and one of them was a photographing enthusiast. 

He (or she) was good enough to have it on the dark web under the eyes of the NSA for a long time. In the end I have no knowledge if he ever got caught, but the idea was really good, and I stumbled upon it by pure accident. That person, or someone connected to him made the error of placing the photoshop PSD online. If it had been a JPG file, I would never have been the wiser. But it was a photo of the Kremlin. I was looking for a different building and no matter how you set it, the Kremlin is a beautiful building, as is the grand mosque of Riyadh. It does not take an architect to admire the beauty of a building. One does not need to be from San Francisco to admire the Transamerica Pyramid. So there I was looking at the Kremlin in Photoshop. And I suddenly noticed something, in JPG I would have missed it. There was a second magenta level. One was #FF00FF, the second one was #FF02FF and that layer had morse code. 

Now consider a photo, 6720 × 4480 and morse is merely one pixel high. I can easily hide 60 lines in there without anything or anyone picking it up, the eyes cannot differentiate a pixel that is #ff02FF instead of #FF00FF, and if you have two layers. One in Magenta, One is Cyan #02FFFF added to #00FFFF and they end up in a JPG, you have a novel way of hiding a text, especially when it is morse and especially if the only way is to merge #FF02FF and #02FFFF into a combined layer. Consider that and consider

“.. -.     ….. –.     – …. . .-. .     .- .-. .     – .– —     -.. .. — . -. … .. — -. …     – …. .- –     .- .-. .     .. –. -. — .-. . -.. –..–     — . .-. . .-.. -.–     -… . -.-. .- ..- … .     – …. .     – . .-.. . -.-. — —     -.-. — — .–. .- -. .. . …     .. –. -. — .-. .     – …. .     -. . . -..     — ..-.     – …. .     -.-. — -. … ..- — . .-. … .-.-.-“, now consider that this line is one pixel high, I could add 120 lines on each picture and I am smart enough to only place the JPG in a place where 27,000,000 people roam, over all the boards, 3 sets of 4 dozen pictures does not even raise an eyebrow and as the images are not upsetting anyone, no one cares. I never uploaded them from anywhere I worked or lived. So good luck finding them, but on July 30th those images get a reduced limelight and that is the start of a race where some Americans are not invited. They had their chance and now lets see how some treat free IP, will they adhere and respect the consumer or will they make the same mistake? 

It was my way out, live or die, my IP will survive and it optionally will land in hands willing to keep the options open. Others had their options and were willing to make the bet that they could outthink me. But when you see where they would not look, because the margins were expected to remain low, how does that make them worthy of billions? You see, when you’ve never had that, you will never miss it and like others I have pride and I have ego and I find Microsoft unworthy, especially after they betrayed the gaming community (as I personally see it) after they got whipped by Nintendo in gaming (Nintendo Switch) after they got handed their guts with the Surface (Apple iPad) and soon after Adobe slaps them silly and take away their Powerpoint market. After Amazon removes their cloud presence in business and gaming. Why should they be allowed to live longer? They failed in 4 markets, isn’t that enough to ignore them?

Now I am making sure that they cannot claim any of my IP as I set it to an encrypted setting on the internet. And without those logs they remain clueless. I might never be rich, but I’ll have the last laugh and if Amazon catches on what Microsoft missed in META, they will be reduced to a third world IT company that will leave the top 10 of wealth players before 2030. There is only so much failure that they can adjust for, and we get it things go wrong “Uninstall Windows 11 KB5012643 if it crashes your apps”, I personally reckon that proper testing might have prevented a lot, but that might merely be me. We need to consider what we do and even as the US department of Defense trusts them, it does not mean that we need to make that same mistake. In all this, the useful unregistered IP was a way to keep my IP free from certain hassle and it was needed, especially as I find that time is running out and as more and more companies are getting weirdly nervous and greed driven to obtain more and more revenue. Microsoft is not alone, but it is the most visible one, partly due to all the corrections that Microsoft marketing needs to make on a global setting. So I rely on unregistered IP to keep mine decently safe and it is underfoot of a few players who never considered to look where everyone else was looking, they only needed the right pair of shades to see what needed to be seen. Are you catching on yet?

We need to change the way we think, or we become truly lost.

Leave a comment

Filed under IT, Military, Science, Stories

Tagged as , , , , , , , , , , ,

May 8, 2022 · 19:16

Search towards exhaustion

We all have that at times. We all have the trap in front of us, but we are in some delusional state that w can avoid it. And I am no different. I am just as flawed as those around me. Even as I am sitting on billions, I would rather give it away to China than to have some deceptive fuck with fake promises from the US come to me with the promise that they will look after me if I only hand over the IP. I fell for that in the 90’s, I will not do that again and I would rather give it away to their enemies than to caress their friends in some fake agreement. There is a second side to that. I am still looking, not for the money making IP, but for true new IP, something that had not been seen before. To be the true inventor, the true storyteller, to be unique. We all have that and we all fall for the same trap. We are not unique snowflakes. We are merely ants looking for individuality. It is within us all and I am no different. The difference is that I am clearly aware that I do not matter, and I am willing to screw over those who do believe that they are more than they are. So I set up the traps in 4Chan, I set up the IP in a stage that the really clever could find, to make a funny, I was merely a matter of hue. And I was a little more clever than that. It has two make contacts and two break contacts. I can forward it via one, and the other will autoforward it unless I do something. So the new timeline was set. If I do nothing, the 4chan gets a small boost of 4 dozen photographs, the hue riddle within and if I do not reset the timeline, it goes public 31st of July. 

Yet that is merely one stage. I have been contemplating the Hybrid setting. I wrote about it before. We think of Meta as one new place, but it is not. You see Adobe has an advantage, Their objects have a geo marker, now if they add the second marker (the one where the business really resides) we get a new set of markers. This need will be clear when Hybrid technology becomes a reality. It is not hard, it is the setting where one display gives us the real view, with the internet, the second display gives the person the meta view, where ever he (or she) is. It is an important stage and it is already possible, most gaming PC’s have the ability. What is required is a new operating system, or better stated an enhanced one. I do not think that Microsoft with all the attached junk is a solution, but in a pinch it will do. I reckon that Apple has an advantage, yet the stronger systems will be the Linux stations with double vision, normal and Meta. Hybrid 2.0 will show which player is the strongest. Yet it is not the setting I am looking towards. You see, Hybrid will call for new metrics, metrics that has the normal space and meta space in mind, there will be a new category of statistics and new ways of measurements. I believe that it comes with an evolution towards T-Tests and Anova. You see there are meta points where people will gather, there will be Sony places, Amazon places, Oracle places, IBM places and more. But the third party players ant to be as close as possible with their meta space to the big bird they service. So There will be a closeness between Google and Apple, yet there will also be other players who want to be ‘in view of’ the largest players. Even as Meta is visual, not all is covered. But it will result in new statistics and new ways of measuring business. Even as the value of land is open, that will change and the early bird that can place it business will have an advantage. In Hybrid we will see a new version of real estate, real estate that is selling real places but in Meta they can be anywhere and that is one solution I saw coming, but it goes further then that, advertisement will take a different turn and that is what I saw coming two years ago. Saudi Arabia’s Neom alerted me to that and I prepared to this, but now I learn that the idea goes beyond that and when Hybrid becomes a reality I will have a few more advantages on my lines. 

Yet that is not the part I am writing about now. I reckon that with Hybrid and Meta we will see see a new class of statistics and it gives a much larger plus towards places like Geospatial Intelligence Pty Ltd and any serious GEOINT endeavour, because this is a business that will be worth billions and they already have most of the needed parts, well not the Hybrid part, but they have enough time to prepare. It is the new metrics that will give a much larger advantage to these GEOINT players and there is a stage where we see new statistics, new numbers and altered usage of something like a T-Test. I cannot say how to use it yet, but the idea is forming in my mind and when it comes out there will be a rush to be able to mine these numbers. Adobe can hand it to their designers and anyone who creates a meta object will have to fill two places and that is the start of new business. GEOINT will become some form of METAINT. How will it evolve? I cannot tell, it is too early for that, but I believe that dat analyses will take a turn into new realms and it will have much larger implications than anyone can fathom at present. I cannot tell you where it will end, because that means I mastered it, no one has mastered that and anyone making that claim is lying to you. 

There is much more that I cannot see yet and as we learn more about META we can consider more, but it is an exhausting trip because you will have to adjust that view daily and you cannot rely on what is, you can merely document all the issues of what is and consider about what could be. That is as good as it gets, but there are of course settings that are close to what is now and that is where I saw Real estate go and that is where I saw one IP part that could Amazon optionally (optionally being to operative word) bring in the billions. A market never considered and it is there for the taking, but there is a risk, there always is, but in this case there are a few sides I cannot predict, but Amazon has the inside track and it is a good place to be in I reckon. Three stages where Microsoft has no value (I love it). Google has an option there too, but not as strong as Amazon and their risk might be slightly larger. I cannot see or predict how much larger. 

No matter how I twist or turn, it is a mind-race and mine is getting tired, it is racing towards exhaustion, just like anyone else’s mind would be. But at least I am contemplating and I am doing that today whilst listening to Jeff Wayne’s War of the World. Listening to the narration of Richard Burton. There is a certain symmetry there as that piece of music is what gave me the idea for the Third bundle of IP in the first place. 

I will let you work out the hints in this by yourself. Enjoy!

Leave a comment

Filed under IT, Media, Science

Tagged as , , , , , , , , , , , , , , , , , ,

February 26, 2022 · 01:50

Web Web Web

My mind has been pounding on some new IP. Not really IP, more of a concept on what Ould become great IP. Yet will it be mine? I doubt it, there are plenty of takers, but for some reason I believe that Adobe has the inside track here. Whilst players like Microsoft make all the spin, make all the presentations, they deliver too little. Whilst they are all about Office365, we see a collection of bugs that still have not been resolved. And as they grow their product they also grow the traps and the pitfalls. 

So as we see (or recall) “The bug in Exchange Online, part of the Office 365 suite, could be exploited to gain “access to millions of corporate email accounts”, said Steven Seeley of the Qihoo 360 Vulcan Team in a blog post published yesterday (January 12 2021).” It would be come time before we could see “The Exchange Server flaw is one of 55 vulnerabilities fixed in Microsoft’s Patch Tuesday update. Microsoft is urging administrators to apply patches for a remote code execution vulnerability in Exchange Server, which is being exploited in the wild. (Nov 2021)” as I personally see it, Microsoft is digging its grave deeper and deeper, all whilst complaining to Congress about anti competition issues. How about fixing your bloody program? Optionally in less time it take a woman to get fucked, get pregnant and deliver a baby? Rude? You ain’t seen nothing yet! Microsoft complains wherever it can, against Apple, against Google and it takes over 36 weeks to get the Exchange flaw seemingly under control. I used seemingly as we also got this year ‘Microsoft kicks off 2022 with email blocking Exchange bug’ with the added “A coding mistake after a January 1 auto-update is causing the FIP-FS anti-malware service to crash with the 0x80004005 error code when it encounters 2022 dates”

Apart from the idea that kicking Microsoft should be regarded as a civil service there is actually a bigger fish to fry. 

The who now?
You see this is in part about Web3, it was one of the stopping points that my mind entertained towards some of the software that I saw in ‘Pristine and weird’ (at https://lawlordtobe.com/2022/02/24/pristine-and-weird/), I gave additional views in ‘The hardware perimeter’ (at https://lawlordtobe.com/2022/02/25/the-hardware-perimeter/). I still believe that in some respects Adobe might become the salvation. In 15 years of Adobe I have crashed less than half a dozen times, Adobe, or as I tend to call them (with a giggle) Macromedia Plus. You see, Adobe is a union (OK, they bought the other place) of Adobe and Macromedia. You might think that this is not a big deal, but it is. The union of two great innovators in their field. I truly wonder if Microsoft understands what an actual innovator is, they spun it so often in so many area’s that I truly believe they forgot what true innovation is. But consider Adobe and Apple, what if Adobe gets the sources of Pages, Numbers and Keynote? They would be close to ready. They still need a good database to stage the next scene but there are all kinds of solutions in that direction. 

The hardest part (for them) would be the web in a web stage.
This is not some fictive side, it will be the connection side of collections of blockchains (finance, documentation, hardware foundations and document tallies. The example you saw earlier is something I saw somewhere and it fitted the bill as closely as I envision it (I do not have the right software to make my own) that might get the closest to what is required, as well as a new need for checking the integrity of blockchain based connections. The need to check the integrity becomes overwhelmingly essential and when it comes to integrity checking, there is every indication that Microsoft is not really on board with that need, or its board of directors might be filtering out anything negative until AFTER it launches. In that setting a player like Adobe (or Google) is a much safer bet and that matters.

You see, I saw as early as 2009 that the borders between hardware and software were overlapping in some grey area. The initial stage of brand of hardware would be overshadowed by the software controlling it and there is the rub, the court cases where we get some version of ‘She said versus She said’ will overwhelm courts and the law is nowhere near ready on such cases, because the rules of evidence are not ready to process what gets to court. You see, to some extent Web3 might be a solution, the blockchain need will govern the desire, but there is also the larger case. We are given settings like “the idea of decentralisation” as well as “a possible solution to concerns about the over-centralisation”, but the borders of what we see to what is centralisation and decentralisation is becoming blurry. We see voices like Kevin Werbach, author of The Blockchain and the New Architecture of Trust making mentions on the lack of decentralisation, some give us issues on scalability. But what is scalability? It is a serious question. You see Microsoft, Google and Apple have their own ’version’ on what constitutes scalability, but always towards THEIR OWN design and I get it, that is one point of view, but when did you see a clear presentation where the CONSUMER is shown a presentation to see scalability towards their organisation and another organisation? An accountant compared to KPMG? A consultant compared to Deloitte? You think it does not matter but it does and the cloud brought it a lot closer than anyone realises. The booklet version is “scaling is the process of adding or removing compute, storage, and network services to meet the demands a workload makes for resources in order to maintain availability and performance as utilisation increases”, but as I tend to say, cloud computing is computing on someone else’s server. The term of scalability ‘adjusted’ from home processing to cloud processing. It is there that you see the larger stage of bilateral processing. The workstation (like I described earlier) with a thick client and local stages, often connected with a secure server that protects its settings and a cloud environment. A sort of 2 stage security in place and that is the larger danger. Microsoft (et al) want you to trust them, all whilst they screwed up your life with 36 weeks+ Exchange online dangers and they cannot change, they are too much involved with their board of directors and THEIR needs of the story as it needs to be. And as I rudely stated at the beginning with every chance of getting screwed over and their ‘spin’ impregnating you, but the turnaround? There is none! And what do you think their liability is when you see that your IP is gone? So whilst the news gives you “Vulnerabilities are being exploited by Hafnium”, how long until a message from the cloud provider is given to you that due to configuration errors detected we do not consider any liability against us to be valid? And let’s be clear, Microsoft Office is Exchange, Word, Excel, Powerpoint and Access. They have had 25 years to clean it up, but the waves of iterations (new options) have given rise to issue after issue. Is it such a surprise that this stage might start flowing towards a player like Adobe who will add a near universe of new options and all that arranged in some next generation skin that incorporates some version of Web3? 

There are other players (Amazon, IBM) but in what I saw in ‘Pristine and weird’ Adobe fits the bill better and more complete. Even as I saw additional parts, I saw a stage where hardware is more interchangeable with software and Adobe has proven the field there. You see, as hardware from Cisco, Dell, Huawei and Juniper become more generic, software will have a much larger impact and the hardware will merely open doors to WHAT is possible and how fast the new options could be. A different setting but not merely due to the cloud, but because the one man show technologies are on the way out, pretty much like Microsoft already is. A stage that has now become too unreliable to consider trusting. And where will Apple and Google be? Apple will most likely have a larger niche, Google has been accomodating on several levels, so they both have larger fields and for them it matters in the long run. Other players will need to push for their niche, a cooperative niche or they will become obsolete, almost as much as Microsoft soon will be. But that is merely my point of view on the matter and my point of view on where we are going. Feel free to oppose my side, but do not forget to check all the facts, for now they are on my side of the equation.

Leave a comment

Filed under IT, Science

Tagged as , , , , , , , , , , , , , , , ,

February 25, 2022 · 07:35

The hardware perimeter

It started yesterday, I wrote about it in the article ‘Pristine and weird’ (at https://lawlordtobe.com/2022/02/24/pristine-and-weird/). My mind started to pound on that again today, but this time it wasn’t a dream. I was pondering a few hardware sides. You see, the software thoughts (now filed away for Adobe eyes only) are one thing and I am not going on about it, just to avoid giving Microsoft good ideas, they can pay for those (and through the nose). It is the hardware. The display a Sony display (could be something else). The PC on the stand is something I found hours later. It was a lot like the OptiPlex 3090 Ultra Desktop. But there was more to it. It connected directly to the telephone and internet. More importantly there seemed to be a smooth interaction of both, phone calls could be registered and more important could be created as a new blockchain or added to a blockchain. Like the PC was registered with Processor to a blockchain, as was the location of the PC. The PC has 256GB DDR5 RAM, had a 2TB SSD and was running something I had not seen before. It was not Windows or MAC. A setting where we see PC’s having forensically secure connections. And these systems went to the cloud as well kept a connection to the local server. Blockchains kept a track of all that needed to be kept. Who created the document, who called who and so on, kept in files and logs. I reckon that will be the future of office requirements, but not a normal office. High end offices like law firms and accountants would use these cloud driven systems so that they could show what was done, when it was done and where it was done. The last part is one most tend to forget, but anyone who served in technical support on a larger scale can tell you that WHERE information comes from is rather important, more important than most realise, as such blockchains can be useful in many ways. Even now some are in denial, but 5G will force the need of a larger comprehension of the Byzantine fault to the front of many international players and the need for forensic records will then be pushed to the front. To get such a system there will be many contenders and those who can link together will become the system of choice, the old 90’s setting with DELL, ASUS and IBM is over, if they cannot work together they will end up being cast out. As such Dell and ASUS will have an edge, but IBM has plenty to offer too, especially with the cloud they have. This field will be rich of options soon enough, it will drive companies into larger fields and larger updates, yet the stage is not completely shaped and as nations become completely 5G, that need grows more and more. The stage of PwC with its Tesco failings are over. There will be a setting and those who cannot produce these blockchain references will end up becoming redundant. I do not believe it will be soon, but we will see such setting rise more and more from 2024 onwards. The hardware perimeter will shift and it will shift not fast, but it will shift more drastic than ever before. And governments will push for it, their budgets have become that volatile. We have seen all kinds of optional evidence in the last three months alone and it will only get worse, so the drastic shift seems clear, but that is based on views and there is a stage of presumption there. We can enforce the educated guess, we can deny it or we can prepare for it. Whatever you do, when it does come, there will not be some 3-5 year option, it will hit, it will hit hard and it will hit everywhere. That is what I speculate and it is speculation. 

But see the news today and the shifts we see are all staging change, change in every direction everywhere and the cry for larger blockchain implementations will start sooner, just how soon remains the question. 

2 Comments

Filed under IT, Science

Tagged as , , , , ,

December 19, 2021 · 13:25

See for creativity

It makes sense, it really does and it all started this morning when I was confronted with an article (at https://www.cbc.ca/radio/spark/search-engines-try-to-rival-google-by-offering-fewer-ads-more-privacy-1.6286925), the CBC is giving you all ‘Search engines try to rival Google by offering fewer ads, more privacy’, yes that is one approach, but that is the iterative approach, it comes from ‘What else can we do with this?’ And that leads nowhere, it will not lead to true innovation. True innovation is different, it goes where no one has gone before. To give you 5 examples lets take you on a little trip this morning.

F is for Facebook
Yes, there is Facebook muddying right along, having a new setting soon enough coming from Mark the Meta man Zuckerberg, it is a natural station forward and as others are all about dangers and all about warnings, the story behind them is fear, they never saw that this was coming (which is fair enough) and they are afraid to miss out twice in the digital environment. I for one saw the massive potential that TRUE Social Media could have. There is Cocoon (at https://techcrunch.com/2019/11/26/cocoons-social-app-for-close-friends-gets-vc-backing-to-chase-paths-dream/) which refers to a private social media, for your friends and family. They can take it a whole level further, but it seems that the people at Amazon (Luna) and Google (Stadia) are just not catching on. But now I do see wannabe’s making a chat and message version of that. Fair enough, yet the stage could grow further, will the see it?  I cannot tell and I actually do not care. It is up to them, but the stage of ‘There is more’ is missed by too many. Whether it is from a ‘How do I get rich fast?’ delimitation, whether they cannot see it, I do not care, not my battle, but options are missed all over the place.

A is for Apple
There is not too much that we can say on Apple. I can see a novel iteration that they are missing (Not the same as true innovation) but it is out there and it is larger than anyone thinks. I wrote about it almost a year ago and I will push the image below, perhaps someone will catch on, perhaps they will not. 

A station where an Apple/Nintendo partnership might appeal to both, but Apple does have what it takes to go it alone, in all this the setting is not what more is there, it becomes (to some degree) where else can we take this and there is a much larger station that is missed, because the wrong people are in charge. It reminds me of a thought I had for the longest time. You see Steve Jobs was clever, was bright yet was not the greatest innovative thinker, Steve Wozniak was but Steve Jobs (unlike some overpriced CEO’s) did recognise true innovation and that brought Apple where it is now. Still there is more that Apple can do, will it? I do not know.

A is for Amazon
Amazon is perhaps the largest power player with growth potential. I saw a potential to grown the Amazon Luna by 50,000,000 consoles (a conservative cautious number), I saw the potential of them becoming a 5G powerhouse. They have the potential to equal if not surpass Apple not merely because they started as an online book shop. They are set in a station where they could become the one powerhouse in Neom City (Saudi Arabia). Amazon has the ability to grow a lot more because they have an interesting balance of Manufacturing, retail and services. Microsoft wanted to focus and get rich fast, they there for hired people who were clueless on several matters. They lost the console world (from Sony and Nintendo) and optionally Amazon Luna if I have my way. To be honest, I fantasise on handing Phil Spencer (who is not to blame) a wooden spoon with engraved (in gold no less) Microsoft 2023. The year that Microsoft ended DEAD LAST in the console world. Their people will spin that, but consider the strongest, most powerful console in the world is behind Sony (PS5), Nintendo (Switch) already and when surpassed by Amazon (Luna), perhaps the people at Microsoft will start thinking instead of boasting Azure (blue) and their hardware when they were for the longest time clueless and there needs to be a penalty for that. Buying Bethesda for $8,500,000,000 might dull the pain and leave the people with the imagination that some good comes from it, yet the station of loss will increase and increase and If I have my way (and fantasy) Phil Spencer gets a wooden spoon in 2023 showing the board of directors at Microsoft that Amazon beat them there too. And that is before the people realise that the decision makers at plenty of places merely had a BS (not BU) presentation and that is when they realise that some made a bet on the wrong horse so whilst Amazon takes the lead, Microsoft becomes a ‘Horse no show’.

N is for Netflix
Netflix is the hardest case, they started being first, being true innovation, but over time they resorted to invest heavily in more and more scripts. Yet is that enough? Will that take the cake? It is hard to tell, you see we can all make claims, yet Netflix gave the people Love Hard (Nina Dobrev and Jimmy O. Yang) a hilarious approach to a Christmas movie and to be honest, it has been a while since I had that much fun watching a movie, then they also took the cake with Red Notice (Dwayne Johnson, Gal Gadot and Ryan Reynolds) a funny movie that is filled with fight scenes and clever situations. To be honest watching a youthful 98 pound young lady (Gal Gadot) slapping Deadpool and the Rock silly will never go out of style and that is merely the tip of an iceberg of fun and excitement. With these two titles alone Netflix rules 2021. I am not judging of making claims against Apple+, Disney+ or Amazon Prime. It is how things go at times. But more is needed and there we see that the Netflix IP division needs to diversify. I for one saw that a place like Netflix could be a great place for the comic books of François Craenhals (de Koene Ridder). 

The intro from Comic books is one thing, yet the transfer as they get to the second book (Les Loups de Rougecogne) the stage could be set for a new legendary franchise. 

I read these comics when I was young, but these comic books can be read at almost every age and the larger stage is there where plenty could be spend on the production and not all on IP to get forward. The comic books have almost everything any successful series need to have and there is more out there. Will Netflix take a leap into the untrodden places? I cannot tell, I do not work there, but there is potential.

G is for Google
There is not a lot of criticism on Google, they have pushed innovation again and again and they are the party to show others how good it can get when you are the innovative player. They are also the one innovative player that a power player like Huawei fears. I reckon that Huawei has the one essential directive stamped in their minds. ‘Get there before Google’, and they are happy that American politicians are so stupid, those politicians are doing the work of delaying the stage of Google again and again, so there is every chance that Huawei will get to a few stages (not all stages) before Google gets there. Can they do more? That is hard to say, Google is too big, too many parties playing and there are larger settings. I believe that not developing software on the Google Stadia (by Google) is not the greatest idea. Relying on Ubisoft will bite and that is where Amazon has the inside track, but there is more in play, so my thoughts make sense but could be wrong for Google. Consoles is not where their strength is and the idea that is in the Apple part could equally apply to Google, but not as wide as Apple can hand it. And all this relies on a free hand to play, all whilst these players are committed to moves, moves that also needs to take Microsoft, IBM and Oracle into consideration. There is no way that me ( or most people) are in the know on all those elements and there is a stage that states that Google is too big. I said it but I do not totally believe it, I believe that Google is too widespread. Apple is too much hardware, Google is too many services and Amazon has seemingly a much better balance, making growth easier (for now). And in this Google needs to consider where Apple and Amazon are going so they can avoid some tug of war in the field that many occupy. It is a rather nasty stage and there is no clear answer.

So here is my view on the FAANG group and my response to the article that gives us “He bills Neeva as an ad-free, private search engine. Results won’t include advertisements, and the company says any information it does collect from users isn’t shared with third parties.” This is fair enough, but that is not the stage, the stage is: ‘What does the consumer need?’ The larger stage that too many avoid because it leads to elements that these players do not want to entertain at present. So you can either make claims that they (might) need it, or you can sail unsailed waters offering something entirely new that was never considered and the consumer suddenly realised that he or she never considered needing that (which I did a few times) and that is where TRUE innovation starts, the stage where a person states ‘That is so logical’ a stage that Microsoft had with releasing Windows 95, but it was forgotten soon thereafter. The idea is not to be complex, but to be simple and let the ship steer its course from there, and when it sails in the right direction without you interfering all the time, at that point you own the IP of an innovate game-changer.

Leave a comment

Filed under Finance, IT, Science

Tagged as , , , , , , , , , , , , , , , , , , , , , , , ,

December 4, 2021 · 11:07

Merely a dream

I had a decently weird dream last night. It might be a movie, but I think it is not good enough for that. It might be a popcorn movie, merely for streaming and DVD sales and that would be fine too. The setting is that the dream started a few other things and I wonder where we are in less then a year.

It started in Toronto, I was there for whatever reason. There was a lot of chaos, a lot of shooting and a lot of damage. It was primarily in Toronto, Vancouver and Montreal. It is around February 2022, the US has defaulted on its loans. The people lost almost everything they ever owned and the stage is that ultra right angry people are whipping up the others who are coming to terms that their politicians are as useless as everyone expected them to be. Canada suddenly has to deal with 30-50 thousand invaders all angry and all taking whatever they can, they have nothing left. I saw police officers in Yorkville getting shot, store windows were getting crashed and houses are overrun. The American had turned into rabid dogs. The army was trying to create bottlenecks but an army spread over Canada having to deal with three clearly way to large fire points and a lot more in the rural areas is not an army that can get a whole lot done. And nearly all Americans were wielding firearms. It is then that I see the army starting to shoot to kill and I wake up.

Now, that was merely a dream, but the larger station remains. Everyone is in this ‘lets hope’ phase, but America has been utterly broke for well over three years. And every time the debt ceiling is raised. A political system that cannot take responsibility, that uses the blame game and points at the previous party if it is a different political party. They both failed and they both refused to overhaul tax laws for well over over 25 years. In the 90’s the idea of a trillion dollar firm was ludicrous. Now they have 2, maybe 3. These firms did NOTHING wrong. They adhered to tax laws and they did what the tax laws demanded that they would do. So every time I see another tax the rich, whilst these people look at three parties (ignoring 15 others), I get nervous. The larger station is not that they refuse to overhaul tax laws. It might be that they are too stupid to overhaul them.

And this too is nothing new. What will be new is that the US government will take a look at their patent office and make (forced) deals with any isolated (registered in America only) patent and demand a financial deal with that owner. So lucky my IP is not registered in the US. A setting of grab it whilst you can will start soon enough and whilst the US will be in denial, there will be behind the scene deals with Google, Apple, Netflix, Amazon, Alcatel-Lucent, Microsoft and IBM. All to get a little more use and traction out of the failing US economy. All whilst it has been clear for decades that the tax laws need a complete rewrite, a setting where everyone is taxed fairly. But that will not likely happen. That will upset the large donators and political friends they have and they would lose them, so nothing will happen and the dream that I have will come closer to becoming an optional reality. 

Is it a wish or a dream? No one wishes for this. Not when you consider all the innocent lives struck by American stupidity, but the larger station is that a lot of Americans are close to desperate and the default will push them over the edge, I feel certain of that. Even as the news (mainly media) is now flaming their need for digital advertisement, hiding behind the announcement that the US of A could default next week, we also get a mere 16 hours ago that ‘U.S. Senate passes bill to avert government shutdown, sends to Biden for signature’, but that is not the same is it? A shutdown is one thing, a default is something else. There are paths that they could walk, set up a massive loan with JP Morgan, Blackrock or Morgan Stanley, the turnaround will need to be massive and that is how the slippery slope becomes a diagonal sheet of ice. A timeline extended and extended, all whilst the premise of stopping this going from bad to worse is ignored.

It was but a dream, I realise that, but perhaps my brain is working out a few financial items covered in nightmares. 

Leave a comment

Filed under Media, movies, Politics

Tagged as , , , , , , , , , , , ,

October 13, 2021 · 03:11

Chook chook thinking

Why? Because train of thought reads too boring, thats why! So this all happened, or better stated started happening a few hours ago. Someone stated that IBM Z Mainframes are in 96% of all mainframe places. Now, I have no problem with this, I moved out of mainframes 30 years ago, and I still respect what these things can do (they are just too big for my desk). Yet in this, my first question was, what do the other 4% use? A simple question. I got all kinds of answers, yet none of them answered my question ‘What do the other 4% use’, in this it does not matter if it is known, but it is essential to look at.

Why?
Well, in this IBM has a luxury problem, they basically own 96% of that market, but the 4% can become 8% then 16%, at that point the message from IBM becomes 4 out of 5 use our mainframe. When the 96% is 120,000 mainframes it is one thing, when it is based on 960 mainframes it is a whole different story. The numbers matter, that has always been the case (even if Microsoft is in denial now they are shedding market share). 

Reasons
There can be a simple reason. For one epidemiology, if it is about real time numbers, the market is slim, massively slim, compared to that market a size zero model is a mere chunky blobernaut. Cray is one of the few players in that setting and it makes sense that a Cray is there where an IBM is optionally not. Still, I would want to know.

You see, in strategic thinking we have two elements we ALWAYS need to keep one eye on. One is threat the other is weakness. In this example real-time data management is a weakness. Now we need to understand that this market is set to billions and those who desperately need it, that number is not an issue, yet for IBM investing that much for 4% is tactically not sound, not until that marketshare is a lot larger. That makes perfect sense and let’s face it no one owns 100% of a market, if that ever happens we will have a lot more problems than we could possibly understand. 

Why do I care?
Well, for the most I do not, but at present I am not to involved with any SWOT analyses, and the ones I did lately was done for wannabe managers who seemingly only understand bulletpoint memo’s. The idea of any strengths, weaknesses, opportunities, and threats (SWOT) analyses that is related to business competition, project planning and capability planning is more important than most people realise. We see it in intelligence, business intelligence and market intelligence. And now we see two new real markets emerging where it is important too. Gaming and SAAS/GAAS. Even as GAAS is still some time away, the need to actively SWOT in all three is there and I believe the players are not too finicky about that and they need to be. As the cloud is oversold and the dangers are underestimated their board of directors need to hold up a mirror where they can tell themselves that it doesn’t matter, and when we understand how completely those people are lying to themselves, at that point you might get the idea that there is a problem. The SWOT has more sides, it tests your capability, your software (Strengths and opportunities) but that needs to be levelled by weaknesses and strength. 

800 years ago
To understand this we need to go back to the good old days (Ghengis Khan). It was he who stated “It is not enough for me to win, my opponents must all fail”. Yes, I admit it is a massively loose translation but it applies to the now. When we stumble over sales people and their unnatural large ego’s, we tend to listen because they make the loudest claims, yet are they valid? Consider Solarwinds and what they enabled criminals to do, when you consider the news last week when we were given ‘SolarWinds hackers stole US sanctions policy data, Microsoft confirms’, it was a weakness and a threat, so when we how long the hack was active and that we now see that policy data is online and open for anyone to look into, what other sides are not yet known? It is not enough for SAAS vendors to look at SWOT, their customers need to do the same thing. So when I considered the 4% is was not because I need to know everything (which at times is still nice as a high executive CIA decision maker has a girlfriend that has size 6 lingerie, his wife is size 11), so who needed to do the SWOT, someone at the CIA or me? One could say both as I am his threat and he is my opportunity. 

The stage of what is what could be remains forever in motion. 

So where from here?
That remains open. For players like Amazon, the enabling of GAAS becomes more and more important, especially when you see the blunders that players like Ubisoft makes, they need to be aware of where their customers are, especially when Netflix becomes active in gaming too. They will have an advantage, but Amazon can counter it, yet there are sides that remain unknown for now and they should not be (not on that level) and there is the rub. Too many rely on external solutions when that solution needs to be in-house. And we can disperse with all the marketing BS that some give like “We are a better company now”, when you drop the ball to that degree there was a massive space for improvement and you merely are on par for not being where you should have been a year ago. An old IBM Statistics wisdom was “You’ll know when you measure”. This sounds corny but it is true, you cannot anticipate and adjust when there is no data and in all this any SWOT analyses would have been usable data. So where was the 4%? I do not know and the poster seemingly did not know either. It might be fair enough, yet when that 4% becomes 8%, when should you have known? It is a question with a subjective answer. Yet in gaming it is less so, especially as I am becoming aware (unproven at present) that Microsoft has one nice trick up their sleeve. There is partial evidence out there that Skyrim will be on PS5 in digital formal only. Several shops now have a ‘DO NOT USE’ for any physical PS5 format of Skyrim. Now, there might be an easy answer for this after all these lockdowns, but it is only 4 weeks away now, so you tell me. Is Microsoft playing its ‘bully’ card? Are they trying to push people to Xbox? It is a fair approach, they did pay 8 billion and change for it, but consider that their actions are set to a larger stage. A stage of millions of angry fans. I solved it for them by creating public domain gaming ideas for any Sony exclusive RPG game. I am not Bethesda, I am a mere IP creator, but when software makers are given a free ride towards Sony exclusives and even if one game hits the mark, the Bethesda market share dwindles to a lower number. Now consider what happens when that happens on Amazon Luna too? I might be a mere 1% factor, but if another one joins me I grow 100% whilst Microsoft dwindles more. For Microsoft Amazon is becoming a real threat and a weakness, for Amazon Netflix is optionally a threat and a weakness whilst Google Stadia is optionally the opportunity for Amazon. 

All SWOT settings that could have been seen from afar from the beginning. It is not everyones train of thought, yet in this day and age, I think it needs to be, the markets and our lives are changing in all kinds of ways too quickly and too large, we need to think head and having a clear grasp on how to apply SWOT in our lives might become essential. 

The difference?
That is a much harder line to follow. It comes down to the word ‘Insight’ and it is a dangerous, a very dangerous word. Because depending on the person this can be Insight, speculated insight, expected insight, and adjusted insight and more than once they are all on one pile making the data less reliable. Insight is also subjective, we all see it differently and that does not mean that I am right and everyone else has a wrong station. No, it is all subjective and most CAN be correct, but as the insight is disturbed by speculated, adjusted and expected versions, the numbers alter slightly. And now we see that 4% was not 4%, is was 7% and 5%, 5% because there were other IBM mainframes in play (adjusted) and 4% was the speculated number and 7% was the expected number. Now we have a very different station, the expected moves us from 96% use our product, towards 9 out of 10 are our customers, which is now a mere step towards 4 out of 5 use IBM. So would you like to bring that conversation to any board of directors? 
They’ll serve your balls for dinner (see image). 

Still feel certain that you do not want to know? In reality most SWOT analyses are seemingly pointless and often amazingly boring, yet in this day and age they are an essential part of business and gaming at $130 billion a year is facing that side as well. So when you consider what I gave you also consider the impact that some shops have ‘DO NOT USE’ for Skyrim preorders, 4 weeks before release, lockdown or not, it beckons all kinds of questions. And to be fair, there could be a simple explanation for all of it, but that too is the consequence of trying to create hypes via YouTube without clearly informing the audience. It is a weakness Microsoft has shown a few times (Bethesda was never completely innocent, but equally never this guilty). 

So what has a game in common with a business setting? It is simple, they both need to manage expectations and that too is a side of SWOT, even as marketing often merely focusses on opportunity, there is a weakness and a threat. The lack of clarity and misinformation are both a weakness (angry customers) and a threat (churning customers) and in the world of gaming the churners are the real danger, they can get the flocking population of angry gamers to come with them and really make numbers spiral downward. In this day and age SWOT is an additional essential way to go, in nearly all walks of life. We simply can not avoid being that naive anymore, not with spiralling energy prices and more and more articles that can at present no longer be found in any supermarket, all whilst plenty of people are in a holding pattern for their incomes. 

It is a train of thought and it is up to you to decide if you want to do it or not, because that was always your right, the right to ignore, but it must be said that it will be at your own peril. 

Leave a comment

Filed under Gaming, IT, Science

Tagged as , , , , , , , , , , , , , , ,

October 3, 2021 · 10:09

The balance of one and zero

I just woke up from the weirdest dream, so take my word on this, this is not about reality, this is entertainment (or the future). The dream was nice and ‘uplifting’ there is nothing not sexy about a dozen women in tight outfits defending a location killing anything in sight. I am sitting in a chair (I think), the women are patrolling the place, there are at least 4-5 women in my room and a lot more outside. But the difference between peace and the other thing is a mere switch. From one moment to another all the women change from tranquil to deadly, waves of attacks start and the women kill whatever comes in view and there is a lot coming their way, yet in the end it does not matter, nearly all are killed, the exercise is over. It was a training, but not one you would see. This was the training of a true AI. You see, AI’s lean differently. They had similar training a child has, but the AI becomes mature a lot faster, a thousand times faster and to teach an AI they get pointers. They literally get data points and point references. This is called aggregated evolution. 

This specific AI is owned by the CIA and the year is 21xx something. 

The evolution happens through what will call an Exabyte drive. The parsing of that data takes a little while and it is done in the background, and the AI takes in every aspect of the training. It makes the AI the dangerous thing it is, and it is truly dangerous. So at this time there are only a few true AI’s, some are economic, some are logistic, some are tactical, some are operational. And only the big players can afford them, a true AI is not some server, it is like making the 1984 comparison between an IBM model 36 mainframe to an IBM PCXT. There are other AI’s, they are not true AI’s, but are a lot similar. They are a lot smaller and they are evolved deeper learning systems. They bring the bacon but only to a degree and the world is in a stage to create stronger AI’s, and as people find cheap ways to evolve their AI, a hacker team is dedicated to finding and hacking streams with data from Exabyte drives. They cannot comprehend the data, but any AI can and the evolution of an AI is worth a lot of money, so as these hackers seek they find the wrong Aggregation file. They find the one that was highly secure, but still someone found a way and got the stream of the CIA and there the problem starts. At some point the wrong one is pushed into a zero (yes, it had to be a sexual reference). But here we get a new lesson, one that as out there, but not the one we envisioned. When you were young, you tried to play with matches and your parents stopped you, just like you were stopped playing with knifes. You were told danger, and evil, bad and dangerous. It was how we learn. An AI does not learn, it does not merely learn the game of chess, it gets handed the history of EVERY chess game ever played. It gets pointers and create the experience, free of morality, free of ‘burden’, so when it gets data it never had it learns in its own way and has no morality baggage, yet what it learns could be anything. The pointers the AI creates evolves it and it makes it worth a lot more. 

So as we turn a page to another time we see a young woman dressed in retro miniskirt (70’s) and tight tank-top, she is looking in a store for a 4K movie, she picks up the Notebook (off course she did) and walks to the counter to pay, but now the stage changes, the operational AI in that mall was fed the CIA drive and recognises the woman, it sees a danger and EVERY system in the mall is now out to kill her and her kind (basically all women overly nicely dressed). The woman has no problems dealing with any attack, the security guards were easily dispersed but it suddenly happens all over the mall, and the security guards and the police accept the alarms that AI’s give them, the AI locks down the mall to protect the people outside but the mall becomes a deathtrap and all the other nice women who have no idea what’s going on are killed almost instantly. Those women who were not alone are suddenly seen as group dangers and women, men and children are executed, the AI never understood foundational stages and disperses as it was taught that a transgressing danger must be killed. And it happens all over the place, not merely in one mall, in any mall that had the same operational AI. 

It becomes over time the dangers that short cuts, hackers and greedy overseers represent, it is not some avoidable setting, when we consider Solarwinds, Microsoft and a few other hacked places, they all gave the goods, but we need to understand that true AI’s have foundational differences. We have seen this in many movies, but did we learn anything? 

You see, we saw periodic tables of what one day might be an AI, we see ‘Knowledge refinement’, we see ‘Relationship learning’ but they are separated entities, and the AI is supposed to operate like this and it does not matter what you think or say, someone will come, someone will be stupid enough to enlarge any AI for a lot of cash and there lies the rub, once we give any true AI the exabyte drive it is out of our hands, we do not get to become ‘caring’ parents, we merely unleash what we have wrought and there is no cautionary tale, because the greed driven will not care. In this the news is already there. Bloomberg gave us a week ago ‘Trained in the American intelligence community, cyber-contractors are now making their expertise available to governments around the world’, and today the Financial Times give us ‘Hackers stole cryptocurrencies from at least 6,000 Coinbase customers’ (at https://www.ft.com/content/43ab875b-2e96-48b7-926d-be17e925f1c3) there we see “by exploiting a flaw in its two-factor authentication system. The news, first reported by Bleeping Computer, comes just a week after the company had to drop its plans to launch a new lending product following the threat of legal action from US securities regulators.” It is followed by a lot of yaba-yaba and with “Coinbase said it had “immediately” fixed the flaw, but it did not reveal when it had discovered the vulnerability or the hacking campaign” we see that whatever it fixed was AFTER the fact and the use of ‘immediately’ indicates that no one was cruising their system trying to find optional defects, so it could happen again. All this whilst there is a debatable situation on the timeline that was out there getting to 6000 clients, so now consider a CTO using hackers to make its system a lot more valuable. 

Are you catching on yet?

Yes, the story I started with was merely the setting for entertainment, a movie or a TV episode, but it is founded on the dangerous premise we see every day, we use servers, we are online and hackers are a danger, yet what happens when we see the adaptation from Bloomberg, who gave us “To meet the surging demand for their services, these firms recruited cyber-operatives and analysts from U.S. intelligence agencies, offering what one former Federal Bureau of Investigations agent described to me as “buy-yourself-a-Ferrari” salaries. For some, their job description evolved from playing defence against hackers to going on the offence, heading attackers off at the pass. Others were assigned to counterterrorism operations, doing for their new clients what they had previously done for their country, and often using the same tools.” These nations evolved their systems with the experts that they could afford. Were they wrong? We seem to forget that US greed allowed for this setting to evolve and everyone wants people with top notch cyber skills. As I see it they did nothing wrong, they merely went where the financial security takes them and when we see the US as bankrupt as it presently is, all those nations get to go on a shopping spree and start a digital brain-drain of the US (and Europe too). 

We are seeing the impact of billion in damage and an almost absent stage of stopping it from happening. Close to a dozen events in this year alone and how long until the damage ends at our desk, the insurance and banks can no longer foot the bill, and that is happening now. We are handed phrases like “Potential future lost profits. Loss of value due to theft of your intellectual property. Betterment: the cost to improve internal technology systems, including any software or security upgrades after a cyber event”, so consider the dangers we saw with solarwinds, at this point there is still debate whether the full extent of that damage is known and it has been more than 6 months. So change back to the AI story I had, when it is an exabyte of data (which is 1,000,000,000 gigabyte), how long until this is parsed? That is before you realise that there is almost no rolling back from that setting, the cost would be?

This is the balance of one and zero, we need a larger change in what people are allowed to do, not because we want to, but because we have to, a change that final needs to pushed to a larger station, and this is not merely against hackers, the greed driven need to be held to account, optionally doing double digits in a holiday location known as Rikers Island. We have entertained ‘fines’ for too long, it only fuelled what needs to be seen as a wave of enriching crime, but that might be merely my point of view on the matter.

Leave a comment

Filed under Finance, IT, Military, Politics, Science

Tagged as , , , , , , , , , , , ,

October 1, 2021 · 19:59

The idea as it came voiced

I was browsing some real estate magazine and I saw the image. A home theatre for the not so poor. A place where a family can watch a Blu-ray or 4K, stream Netflix or play a game.

The image shows a nice place, a place most would want, and it is made to size, it all makes sense, but then I wondered, what if the family changes? One person loses a partner, the empty chair next to theirs, reminding them every time that their life turned to goo. Or the reverse, they can finally share something, but they end up with one lap dancing the other, or behind one another. Yes the solution is so simple. I cannot tell whether this was done here, but I saw a few solutions where it was not done. It is simple, like the image below.

Consider LEGO, consider the setting of LEGO, a room where we have chairs and support, the support that can be altered to some degree allowing for a change in furniture whilst keeping it a home theatre. It is such a simple elegant solution, yet it is ignored by more than a few, all whilst anyone who ever played with a LEGO set could have come up with the idea, however as far as I can see this, less then a few is taking a long hard look at what ingenuity LEGO could bring their ideas, so could another invention Meccano, invented in 1898 by Frank Hornby from Liverpool (that city where the Beatles are from). It is part of a larger truth I believe in, only limitations tends to push the larger form of creativity. It has been a truth in engineering, IT and design and it is an almost absolute given that will never change. It is when a limitation hits us, we look for workarounds. When SPSS could not give us an age pyramid, I designed a syntax that did just that, it was always there, in the High-Low chart and I published it in 1993 (or 1994). Limitations are there to test us, make us creative and we are not seeing enough creativity. The LEGO idea is merely one side but when you take a larger look at the solutions LEGO, Meccano, Wilesco Steak kits, and Wise Elk toys, all toys that fuel the ideas that kids have, all fuelling the foundations that they have as adults. A foundational step we overlooked for way too long. We all relied on IT greats to give us the foundations, but they are the foundations that THEY want us to take. Microsoft might have its azure, but when we see hack after hack, all because people overlooked security and if it is not there, it will be the Amazon Web services, the Google cloud, IBM cloud, Oracle cloud and so on. So what happens when they all overlook similar stations? It is not an accusation, but it is a larger stage. The assumption that they are all flawless is delusional to the umpteenth degree. 

We might not see the larger stage, we might not see the larger goals, but to give a person a LEGO set for IT is not the worst idea. To seek in limitation is what awakes up the mind and as you can see several players preceded us. 

There is a larger stage and it is not on any of those players, but it is on us, if we rely on the people telling us where to look, we end up looking in the wrong direction. We end up not looking where we desperately needed to see in the first place. To be honest, I am not giving you advice where to look, it all merely started with an interior decorator, reminding me of others that took a limited view on the needs of a customer, so when you get the option of invoice A at 100%, or invoice B at 115%, yet invoice B give you options and invoice A does not, is invoice A really 15% cheaper or will it end up being 30% more expensive down the track? 

I will let you mull this over, and consider where you limited your options at the advice of others. 

Leave a comment

Filed under Finance, Science

Tagged as , , , , , , , ,

September 28, 2021 · 19:12

Sphere or Cube?

In continuation of yesterday, we have today. This is a direct consequence of time. Yet, that is not how some spin it and it is about spinning. In this we introduce Australia’s own spin master ACCC. They decided to inform us via the Guardian with ‘Google’s dominance of Australia’s online advertising needs to be reined in, says ACCC’, I personally wonder who they are speaking off (plenty of volunteers) but the article struck a chord, especially after what we saw today. I am not stating that limits should be drawn, I am not stating that the article is completely wrong. Yet the stage as it is painted does not add up, especially as some of the stakeholders are now in a stage where they painted themselves into corners. There is no real timeline here, because the article is actually quite good, but I am better (and a lot older). So let’s take you through the threads unravelling them one by one. Let’s be clear, there is no real lying here by the article writer. Yet when you see the unravelled strings, you might wonder how they got to this article. Time is the first element. The article is spun like it was a continuation of events, but it is not and more importantly the weavers seem driven to keep larger players Microsoft, Amazon and IBM out of the limelight. In light of this lets take a look at the article (at https://www.theguardian.com/australia-news/2021/sep/28/accc-calls-for-new-powers-to-rein-in-googles-dominance-of-australian-online-ads) and look at that first thread. 

The first thread is “Google’s takeover of ad companies, including DoubleClick and Admob, as well video platform YouTube, have helped to further solidify its position, the ACCC said” the fact that these companies became part of Google is not in question, the statement “takeover of ad companies” however is. You see, YouTube was bought in 2006. In 2005 it was launched as a “an American online video sharing and social media platform owned by Google”, the players here namely Steve Chen, Chad Hurley, and Jawed Karim became multimillionaires overnight. After a golden idea a year later was tossed for a little over $1,500,000,000. In this we get from Steve Chen himself “he was inspired by how the search giant monetised without hurting their users. “It translated over to Youtube as well. There are people that create content, view content and pay for content,” he said.” Take here that the operative part was “without hurting their users” and it is important. Look at personal video’s, look at reviews of hardware (Hero 10, PS5) review of books, games and music, even video’s of songs. It all benefits the people, all the people. It was created in 2005 and sold in 2006. It was not until 2008 when they gained 480p videos, AFTER Google acquired it. Thanks to GoPro and DJI we now see 4K movies of cities. In all this time there was no mention of advertisement, the corporate world was not ready and not prepared for YouTube. 

Double Click was pure advertisement, and even as it was founded in a basement (behind the washing machine) by Kevin O’Connor and Dwight Merriman. It offered technology products and services for a mere handful of advertisers that included Microsoft, General Motors, Coca-Cola, Motorola, L’Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group, and this is important! So why is this important? You see DoubleClick was acquired by an equity firm named Hellman & Friedman. Basically a greed driven Wall Street player who saw that this would be worth something over time. And the two clients that DoubleClick had (Microsoft and Apple) never saw the potential, even as they were trying to break through in all the markets that Google had created, we see things like MSN Search, aQuantive and adCenter (renamed to Bing Ads) as well as Search Alliance (renamed to Yahoo! Bing Network). Microsoft used a 20 year old tactic, why create when you can acquire. Google acquired too but evolved the segments into behemoth, all whilst there is every chance that the Bing Network would be unable to properly identify the word ‘Behemoth’. A stage we do not see in the Guardian article because it raises too many questions. The one given part here is that only Google knew what it was doing, the rest merely tried to invoke invoices on the corporate world, Google tried to cater to the greatest denominator here, they tried to adhere to the needs of the seeker, the searcher, and as Steve Chen states “without hurting their users”, a stage that was a winning mixture and we do not see that in the ACCC spin, do we?

Then we get thread two “Rod Sims told Guardian Australia a key issue facing news sites and other users of ad tech is they did not know how much revenue ad tech providers like Google were making from each advertisement served up to readers”, in this I find ‘a key issue facing news sites’ as well as ‘they did not know how much revenue ad tech providers like Google were making from each advertisement’. It’s almost like hearing a toddler ask “these juggling tits, do they always provide milk?” In all this does it matter how much the advertiser makes? How often was this asked of Yellow pages or the advertisement moguls in New York? And it is important, because this hits Microsoft as well (Bing Ads, or Microsoft Advertising) Google was upfront in this, they even made it public in their documentation. “No matter how much you bid, you are only charged $0.01 more than the previous winner”, so if we see the bids $12, $9, $2.36, and $0.99 number three pays $1.00, number two pays $1.01 and number one pays $1.02, not $12. A setting NO advertisement company EVER offered, it was all about how much they could rake in and in their defence a system like this was not possible before the digital age. More important, the digital innovators (Google) took that step from day one (well, almost day one). A customer facing setting that prolongs the visibility of marketing departments because they can advertise more and longer, a stage they never faced before, yet the Guardian never touches on that, do they? It was all about the threat that the friends of the ACCC see, not what we actually experience. Oh, and when it comes to advertisement. Why is there no mention of Facebook, or Amazon for that matter? 

The article gives us that there needs to be a border and there should be limits, but is that up to the ACCC? 

So when we see “if you want to block certain companies advertising on your website, it’s very hard to do that through Google” there is a choice, do not advertise on your website, or get your own channel, and, oh…. Here is a thing, Google states “To give you editorial control over the ads that may appear on your site, AdSense offers several options for reviewing and blocking ads. There are various reasons why you might not want certain ads to show on your site. You may have content or business reasons, or philosophical issues. Maybe you have a vegan food blog and you don’t want to show an ad for a steakhouse”, as I personally see it Sims engaged in some forms of non truths (aka lies). And that is the beginning of a much larger station. The ACCC is the BS caterer of their friends and the Guardian did exactly what it was told to do, not inform us but to perpetrate issues that are not really there. And the entire article gives no mention of AdSense at all, why is that? It might not fit the needs of the ACCC, does it?

Consider what you are offered and vet the information, it is important that you do, you are given a pile of goods that are glued together, a setting of 10.000 cubes, glued together so that we see a sphere, but is it a sphere? I will let you decide.

Leave a comment

Filed under Finance, IT, Media, Politics

Tagged as , , , , , , , , , , , , , , , , , ,