Tag Archives: Microsoft

March 27, 2022 · 23:05

Rings

We see them, we are confronted with them, we embrace them and we reject them. Yet weirdly enough, for the most we never ignore them. You see the circle is its beginning and end anywhere on the circle. We have accepted this long before we started to set our faith to wedding rings. Yet in the last few days I have been thinking through the ring process. It matter not why it was done, yet that it was done is still important to some degree. As I was considering the stages of pipelines (sales tracks), life cycles (marketing tracks) and circular service level agreements, I suddenly realised (to coin a phrase)  that games and gaming is not set to such a track. It makes sense, and at the same time it does not. A game is like a painting there are no cycles, there is no repetition and weirdly enough I suddenly found a painting that represents my thoughts. The image below is a ring, a cycle. (Unfortunately, I have no idea who made the painting)

But we see a third dimension and optionally a fourth dimension as well. That dimension cannot be seen, but we feel it is there. I reckon that Hogwarts Legacy unleashed a little more than I bargained for. I think it started when I saw the movie Arrival (2016) with Jeremy Renner and Amy Adams. The language shown in the movie started something in me. Not about aliens, that was clear for decades. Do you think that people really look like Dennis Rodman, for real? (LOL). No It is not about the people, it was about the language we were shown. So when you get that we take a sidestep. You might have heard of chainmail, but do you know how the rings are made? 

So as we see the rings, we take another gander towards that alien language, but now we take a sidestep, consider that every sentiment is in a ring, but more than merely sentiment and language, it become aa stage of digital markers as well, like a polyphonic approach to language and sentiment, vocal intonation. You see, we think of games, we think of NPC characters, but the need for NPC characters to become less singular dimensional becomes increasingly important and there lies the rub, you see we think of today’s emotion whilst relying on recording and programming stages that are decades old and something will have to give. 

And even as it (for now) seems impossible and largely overplayed, do you really think that this is far fetched when the PS6 comes and whatever Microsoft (if they still exist) has? We need to be thinking not merely of the games that come out in 2022, we need to think about the games that need to be made with a release date of 2030. And should we come close to the station of some kind of true AI, what we now have does not even come close to what is required and using yesterdays solutions will not cut the butter. As such my mind went wondering on the sound of the voice. If we cannot tell what is truth now, what do you think will happen next year? The only way to beat this is to look at new and innovative ways to find a way to store and retrieve them. The blue painting help me realise that and even if that solution is for now out of reach, the idea that we limit ourselves today on what CAN be done will result in a tomorrow that never comes, but Microsoft will soon learn that lesson the hard way, 50% of that happening is merely 1-2 steps away at present. And suddenly some other parts come to mind, but that is for another day, but I can tell you that it involves a stick (for now).

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March 26, 2022 · 18:45

Chaos on the brain

Yup that was me alright this morning. It started actually pretty good, I was enjoying some tea (yes I drink that every now and then), I was enjoying being in my bonnet and behold, a thought passed me by. It was a mix of Queen, a thought of Ted (the teddy) and things started to click. You see, when I grew up (a really long time ago) I got my hands on some Flash Gordon comics and the mix started to rattle. 

I loved it, it was just different. So I was a fan before Queen, Sam J. Jones and Melody Anderson decided to have a go at Max von Sydow. I loved the music, the movie all because the comic woke something up. Even nowadays, I miss the comics, I can still enjoy the Queen album (they truly outdid themselves) and the movie was for a 1980 movie quite enjoyable. But something was missing. You see, now we have the streamers and they could transform the original comics into something dark, gritty and closer resembling the comics. Who? I have no idea, but Amazon, Hulu and Netflix should seriously consider it. No matter who wins, if they can make it truly dark and more resembling the comics, they could have a large win on their hands, merely my point of view. Nothing more. So whilst that process started chaos came knocking on my display. It was Hogwarts Legacy (at https://www.youtube.com/watch?v=2AZmuZNu5LA) and it blew me away. Not by a little either. Even now as I am still enjoying Horizon: Forbidden West, I cannot stop thinking of what Avalanche Software has set in motion. What I saw was unique and flawless.  I plays a century before the Hogwarts we know and it works out that way. Yes, we recognise parts, we see things and creatures from all kind of places, but there is so much new to be seen, so much art in nearly every screen that I believe that on view alone, it will drive millions of Harry Potter fans insane with the need to get this game. Yes, I heard about the critique, I cannot say how I feel as I avoided (intentionally or not) most of the information as it was too far from release date. So whatever goblin issue there was the clip I pasted was my first introduction to the game and it looks utterly stunning. So even as some will say, I saw that. I avoided the 2018 leaks, I see no need to get hung up on something 4 years before release, and I still believe that. I saw some teasers that were released, and now some real stuff and this game could optionally set a new bar for many game developers. First Guerrilla, now Avalanche and Ubisoft cannot release anything to that level of gaming as I personally see it. Can you not see that Ubisoft is about to become a ‘has been’, like Microsoft (just a thought). So why the link?

I believe that any new IP, could be linked. Could transgress from comic to both games and series and here the path for Amazon becomes a lot more clear, but there is nothing stopping Netflix to seek an alliance with a real hungry and futuristic software house to unite and create both using one design and art team. There really is no need to reinvent the wheel and nowadays these wheels are a lot closer alike and a lot closer together than was the case in the past. 

In this fantasy and science fiction seem to be more easily adapted to both stages than others, but that is merely a personal view. And in this, what happens when you consider what games like Horizons: Forbidden West and optionally Hogwarts Legacy allows for. So what happens when the world of Flash Gordon become a much larger RPG styled game than ever before? It goes further than this. Consider Hansel and Gretel. Not the fairy tale, but the movie that gave us a bad ass Jeremy Renner and Gemma Arterton. Now consider the environment. Take Southern Germany, a map that maps Baden-Württemberg and Bavaria in the 11th century. And the Black Forest is only a small part of Baden-Württemberg. Now consider what you need to do to become a famous witch hunter. And optionally the golden Emma Watson statue if you kill more witches than anyone else (no need to avoid humour, is there?) And consider the era, the first Crusades are in full swing, so there is an abundance of criminals and charlatans, there are corrupt officials and in that stage you will need to put your stamp. And it does not come easy. In the movie they had the weapons, but in this game you will not get far without the help and alliance of a really nice blacksmith and they only work for coins. We are so gung-ho about the kill-shot that we forgot that before we get to do that kill-shot a lot more needs to happen. Would it work? I honestly do not know, but in this day and age, the larger entertainer and the larger holder of a unique piece of IP has a much better chance than all others. Guerrilla showed that and believe it or not, I believe (from what I saw) that Hogwarts Legacy is on that same track. Avalanche did something really good and I cannot wait to find out. And if I had to choose? I honestly do not know. I would look forward to all three games and it has been a while since more than one game was on my list. At present HFW is just so fulfilling, it is almost scary. 

But that too is part of gaming, the anticipation and finding out that it was well warranted, Ubisoft used to be like that, but now it seems the new software makers are on that path whilst the old makers are exiting the stage on the left side.

Chaos is on my brain, but it comes from a weird mix of the old, the new and what might be, and in the stage of a place that now has more than 20,000 castles? I reckon that any witch would want one, so there is a reason to play this in southern Germany and there is no reason to think that the map is limited to merely there. In 5 years, no telling what systems are capable of in 2027/2028.

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March 25, 2022 · 20:19

Work to live, live to enjoy

It is the proper setting, work to live is now no longer added by live to work but live to enjoy and it is setting a different coil in the US. With 28,000 jobs gone, the Guardian (at https://www.theguardian.com/business/2022/mar/24/us-unemployment-lowest-level-since-1969) reports ‘US jobless claims fall to lowest level since 1969 as states float rebate checks’, it is a good step for the us, you see as jobless claims fall to such low levels, there is an option to actually reduce debt, one millimetre at a time and there are yards to go, so it will take some time. If only the tax laws were overhauled it might become centimetres at a time, but all administrations had found excuse after excuse why not to do that and it will take decades to get a chunk out of the $30,000,000,000,000 debt. You still think that overhauling US tax laws is not essential? 

But that is the bad news, for now this administration can report that “Jobless claims fell by 28,000 to 187,000 for the week ending 19 March, the lowest since September of 1969,” and with all the bad news, that is one piece of good news that they can really use. On the other hand, as the IT structures change it might be a short lived gain. I am not stating that this good news will follow bad news, but as I see it over the next 18 months Microsoft will be in serious problems on three areas, it will force to lay off staff, on the other hand these people will be able to get a job almost immediately with IBM, Google, and Amazon. And with the laster changing station it will push revenues to new heights in several places (except Microsoft that is). And with the news ‘Amazon to create over 1,000 jobs with first logistics hub in Turkey’ Amazon sets another foundation, the first of three new cluster allowing them to gain even more revenue in 2023/2024. It will also work towards those 50,000,000 additional consoles and that is merely the start for Amazon and the beginning of much larger losses for Microsoft. Too bad they already handed over the $87,000,000,000 they could have used it to invest in innovative products, oh wait. That was what they wanted to do, what a shame they walked into the wrong direction and when you see that and realise the news (three days ago) gives us ‘Amazon further accelerates investment in Egypt, creates 2,000 new jobs’ the second of three clusters is set and the last two (the fourth is optional but decently essential) Amazon has taken steps to push Microsoft out of the gaming world (well, the most powerful console in the world becomes obsolete before it could shine), but the Nintendo Switch shines a little brighter than Microsoft, the least powerful nextgen console in the world defeated the most powerful one and soon a bookstore (read: Amazon) will add to the defeat of Microsoft and push it to fourth position after that the sliding scale will go a lot faster. The only crunch is that I would prefer that Amazon buys my IP before they can work out what was missing. (I am not greedy, merely hungry for a nice retirement) So soon we will see all the steps Microsoft missed and whilst they could have been going back to the n top position, their delusional side would not allow for it, their Azure and lack on several fronts got them here and should Adobe get involved. The fourth loss for Microsoft would be close to disastrous, but I already wrote about that and even as we see all the news, we also see that Amazon is getting ready to push back and they will push harder and more successful and too many will see Microsoft bleeding, after that the game of spin is on and spin only works if the people are willing to believe you and that group is shrinking rapidly. Yet it also reflects back on the 187,000 unemployed. For now there is no issue. As the Microsoft employees see the hard setting they face, they will all move to the other three, optionally places like Oracle and a few other places that will need people and the rush will start. In the end I do not know where the numbers end, but at present there is no negativity to be expected (if you aren’t Microsoft), and that starts a whole new stage. Even if we are alerted to the fact that unemployment is the lowest since 1969, the US will soon face a new challenge, a workers shortage and that is the larger station that follows, it will drive incomes up by a lot and even as the hungry sharks will focus on the Microsoft cadaver, it will not be enough and commerce needs the influx. Where it will come from? Your guess is as good as mine and beyond all this there is still China to consider. It too needs tech people, where they will come from? I honestly do not know, but there is every chance that some will come from the US. So whilst some will Ive to enjoy some will see an option to fill there pockets so that they can retire a few years earlier and enjoy more and longer. Which will drive up worker shortage even more and push the limits further, so when you see another ‘positive Microsoft story’ wonder where it comes from and what else is out there. At present Amazon is in place to push Microsoft down the hill straight into the basement only one tier remains missing (for now) and that will set the larger gains for Amazon. 

Amazon apparently is ready works to live and lives to become a ruler on more than one hill.

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March 23, 2022 · 08:39

The gamer is afoot

To be honest, I only saw this in the morning. It is a day old and the Guardian (at https://www.theguardian.com/sport/2022/mar/21/saudi-arabia-expands-its-sportswashing-ambitions-to-the-world-of-gaming) gives us ‘Saudi Arabia expands its sportswashing ambitions to the world of gaming’. This is a fortunate roll for me, the $400M-$600M (low estimation) of new IP (which is not on my blog) was initially available for Google (Stadia), and more available to Amazon (Luna) is now also an option for the Kingdom of Saudi Arabia. The third player in this hand has a few interesting benefits, not that Amazon would not prosper, but it opens a new stage and it also brings the Google Stadia into this fold. You see the article gives us “The kingdom’s sovereign wealth fund – a $500bn entity chaired by Crown Prince Mohammed bin Salman – announced a new gaming company in January 2022 with the intention of staking its claim in the booming industry.” Now consider a stage that this same setting gives you another arm that will allow for well over $400,000,000 which is set aside from the other avenues, but to a larger degree will offer a new income prospect and that is not something anyone would pass up, well Microsoft will have to pass up, because it is not on offer for them (so there). 

There are options opening when we see “The Savvy Gaming Group went on to purchase ESL Gaming – one of the largest independent eSport entities in the world – from Sweden-based Modern Times Group in an all-cash transaction of $1.05bn. It also purchased FACEIT, one of the biggest tournament organisers in eSports, for $500m, and later merged the two entities to form the ESL FACEIT Group.” Yet this all sets a new premise, one that I (and many others had not considered). This implies that Saudi Arabia will also set the stage that 4 clusters with up to 450,000,000 million gamers come towards the new light and there my IP will flourish, it will because I took into consideration a factor that all other gaming entities had overlooked and now my idea makes a whole lot of new sense (it was already making sense) but now more so and it is theirs for $50,000,000 post taxation (with a few additional items). So I will let you ponder how interesting a $50M investment is if you would end up with well over $400M. That is a mere 12.5% investment (expected less than that), good odds I say. 

So when we take notice of “Saudi launched a new billion-dollar initiative to transform the kingdom into a leading digital entertainment hub. The initiative, aptly named Ignite, is expected to fund the development of new games, as well as infrastructure for gaming studios and arenas. The kingdom also revealed plans to establish a big budget games studio in Neom, the proposed futuristic $500bn mega city in the Saudi desert. The studio, which is expected to produce and distribute games by a major publisher, would be the first of its kind in the Middle East.” Makes it all come full circle, a setting that we all overlooked and my IP is something they might be overlooking and a stage where you get three clusters representing well over $400M is not something one does callously. 

And at this point some will say “you are blowing your own horn”, my response would be, yes, so what? No one was looking there, Amazon could have bought it, Google decided not to go there and Microsoft is not worthy, and now the Kingdom of Saudi Arabia becomes a whole new dimension in a setting I never considered them in. In the end, it does not matter who gets me my $50,000,000 (post taxation). It is not greed, it is a mere retirement umbrella allowing me to have a kick ass vacation until I become that player that pushes up the daisies. A larger stage that was out in the open for well over a decade, and no one bothered to look there. I did and now (I hope) that my setting allows me for some platinum class R&R, can you blame me? All this is also reinforced by “Gaming consumption in the kingdom is projected to reach $6.8bn by 2030, according to the Boston Consulting Group, an entity that has worked closely with the Saudi crown prince to enhance his image.” And a stage where a prediction gets them a chunk of that money (over 5.8%) in the beginning stage is not something that should be cast aside. It will go higher, I just cannot say how high, because this has never be done before and I am not one to blow my own trumpet in an unrealistic fashion, what I have I can support (to the buyer), I reckon that the Boston Consulting Group could make that number a lot higher and support that setting, but that is an educated guess (aka presumption). And lets face it, if you got 10% of what you state will be the pot in 2030, is offered to you in 2022, would you pass up that setting? I will let you decide.

 

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March 18, 2022 · 13:14

The clay presentation

I have been mulling things over. Presentation software is largely the same, it is set to the foundations of yesterday. There was nothing wrong with yesterday, but today in the age if digital transformations, the dawn of 5G and the clusterings towards 6G we see an empty space. We see the failure of some (aka Microsoft) and it is time to wake up Adobe to ‘show’ them that they could be leading the wave, especially with the masteries they have. There was one optional contender. It was Prezi and they did rock foundations, but their gain is too slow and I need Microsoft to fall down faster (and more clearly). There is nothing wrong with speculating on their fall and then making it happen, is it? 

And presentations are on the edge of what Adobe is doing already, so they might as well start there. All presentations are set to a workplace, it is a white rectangle. It is the same for Microsoft, Google and Apple. But why? In this world, in this age we are so driven to the rectangle that we merely set the presentation of squares. What is the presentation place is whatever YOU want it to be? Rectangle, square, circle, hexagon, any form? We set the stage to what WE want the other one to see. That workspace has form, the creator adds substance and stories. In any way HE (or SHE) wants to. We can go on by adding the camera view that aligns it all and that lens could be rectangle, circle, dodecahedron or whatever they want it to be. And it is not the weirdest stage, Adobe has a lot of it at their disposal already. It would be another nail in a coffin names Microsoft. With that move 25% of their showcase titan is now a crumbling setting and when Adobe adds dashboarding and databases the finality becomes clear. Microsoft has believed in their marketing hypes that they will not see this coming, and when it does, they will trivialise it. But if you look around, as far as I can tell SAP is the only player with a decent dashboarding solution (they bought XCelcius), but a dashboarding stage is more and ore about presentations, about TELLING some story and when it comes to stories Adobe has much better solutions, they merely need to add the Business intelligence part and there are plenty of solutions there. We have so focussed on Powerpoint that we forget that a presentation needs moulding, it needs shaping and there Powerpoint falls short again and again and for close to a decade people heard. That it was being considered, that it is on the list of improvements, but if you look back on the list of what YOU really wanted, what was added? Search your mind and you find failure after failure. Adobe has the goods, it has the knowhow and it has the drive to push Microsoft harder and harder. And when that is done we will see a whole range of solutions wondering what they could do to serve YOU.

The world is changing, the needs of customers are changing and the consumers want a better stage, so why not give them that? When Microsoft realises what they wasted, what their futile little minds decided on what the people needed, you will see clearly that they made you fight with one hand on your back. And it only served Microsoft and their partners. So now I have decided to crash that wall and see what we can really get for ourselves. 

What can we get when we put these party lines in the limelight? What if we keep tabs on all these party lines? I personally believe that Microsoft will come up short several times and that is the ball game, that is the moment people can look towards Adobe and see what they can muster. I believe Adobe is ready for the presentation stage and when stage two is ready Microsoft will get the smallest inkling of the disaster they headed themselves to. 

Of course I might be wrong, but what true innovation has Powerpoint offered since Office 95? That is well over 25 years ago and whilst Microsoft will ‘accidentally’ release some list. I wonder if you can see what was mere iteration and what was true innovation? That list will shrink to a degree you wonder why you remained happy for 25 years with an eggshell. I believe the move is now with a player like Adobe to show you all what true innovation could be. But that might merely be me.

Enjoy Friday.

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March 17, 2022 · 19:59

Pushing cogs

Yes, for me that was the setting. In the previous articles (several) I set the boundaries for a new RPG game, freeware for all Amazon Luna and Sony developers (just to piss off Microsoft). And if we are going to take a chunk of the marketshare of Bethesda, we need to offer more and we need to offer different. In this I set the player as merely one of many people. Making sure that the world does not revolve around him (or her). So the towns need an economy, It needs a stage to grow and it needs to be in a trend that causes the need for replayability. I always believed in replayability. It is lovely that we all have a house in EVERY town, but reality is not like that. So even if we are going into that stage, I needed to set a larger premise towards WHAT the stage was. The tavern sets productivity in villages and towns. So does the Blacksmith and so does the general store, bookshop, butcher and grocer. Yet in this we see internal economy, the parts that feed the town (Butcher, baker, grocer, tavern) there are the shops that feed an external economy (Blacksmith) and there are the shops that feed both (herbalist, general store) and there is the luxury shop (bookshop). So as these shops are doing better, they could upgrade, they could grow the town. The external shops call in adventurers and more money into a town. And if a town grows to lets state 3 stars, the infrastructure upgrades (lights, guards) This cannot be merely tables that ‘satisfy’ the needs of the game. Each town gets his stage of cogs, one gear feeding another and that need is there. You cannot get a dynamic town in place merely letting the adventurer set the speed of growth. There also needs a risk setting. For example if you fed the tavern too much, and it gets to 5 stars, whilst the town is a 3 star place, the tavern gets sold, and you get to start anew there. Luxury shops (bookshop, tailor) are there when the town reaches its 4th star. This upgrade the overall look of the town, wealthier people come into town and that calls more adventurers and more charlatan’s. To set this all in cogs is nearly impossible, but such an attempt is required to create a dynamic playing world. Consider Bethesda’s Oblivion (2006), we see Chorrel, Cheydenhal, Bravil and Skingrad. They all stay the same, but what happens when you set the game where we see Chorrel doing better and Cheydenhal recedes towards another Bravil? To set such a gaming stage was not possible in 2006, but now with streaming servers and the PS5, that setting becomes achievable. And when you return to a town after weeks, it might look very different. And that is what we are trying to aim for, because the $200,000,000,000 gaming revenue (expected 2023 numbers) does not go to those doing the same again and again. It goes to the people who offers what others do not, or cannot. I do hope that Horizons: Forbidden West showed you that much (as did Elden ring). To give the world a new a really new creation will be rewarding beyond expectations. So here you go and you are welcome. Oh and none of this links to my optional additional stage of selling 50,000,000 Amazon Luna consoles, so there is that too (it sucks to be Microsoft in 2022).

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March 12, 2022 · 19:13

How many nails to a coffin?

It is a decently serious question, because I do not know. You see, I have given you the lowdown on Microsoft in a few ways a few days ago in ‘Microsoft, for cold laundry’ (at https://lawlordtobe.com/2022/03/09/microsoft-for-cold-laundry/), as well as ‘What we hope for’ (at https://lawlordtobe.com/2022/03/07/what-we-hope-for/) two days before that. I gave the lines, I gave the settings and now we see ‘Xbox Series X Is the Most Complained-About Gaming Console in the World’ (at https://www.cbr.com/xbox-series-x-worlds-most-complained-console/). 

Now I do have some questions here. You see, I do believe in evidence and the setting of ‘Most Complained-About Gaming Console’ requires evidence and Microsoft does not hand out evidence, they hide everything, even sales figures to show just how bad they are doing. We are given “The top three slots went to Xbox Series X (12.5%), Xbox One (12.1%), and Xbox Series S (9.8%). PlayStation 4 came in last, with only 0.5% of tweets about the system expressing any dissatisfaction.” Do not get me wrong, as a Sony fan I love this, but in fairness evidence is essential and numbers unsupported by hard evidence are not the reliable numbers we would want. And I am proven right with “Electronic Hub theorises that much of the ire directed at the Series X”. It was the word ‘theorises’. You see hard evidence allows for the circumvention of ‘theorises’ and it would give us a line like “Well over 70% of the complaints have a link to Controllers and headsets.” Yet we were not given that. We were given what you see in the link and even as it is a nice read, I remain partial to actual evidence which the article does not really give us. The second bit of information is that percentages are nice, but based on what ’N’? How many responses were given, how many were tallied and perhaps the region might be nice too. 

Then we start seeing more tweets like “I feel scammed having no games to play”, well that is not entirely true. The Xbox has released games, but they might not be games that this gamer likes and that gamer is now optionally envious of all the Switch and PS5 games. True, this COULD be the case but there is a hidden snag in all this. Microsoft is letting things get out of hand on several levels and that is in gaming alone. The complaints is their service division, the games is development and there are a few more areas where Microsoft is dropping the ball. Do you think I was kidding that I never want my IP in the hands of Microsoft? Google took another direction, so I am hoping that Amazon picks up the setting. Well, that is if they want to sell well over 50,000,000 additional consoles in 3-4 areas. I have had my concerns with Microsoft and IP, and I am not their to solve their shortcomings for them. Anyway, the bill fits Amazon a lot better with all the connected options anyway. 

But this is not about me, it is about Microsoft. And they are not doing good. If this view, this evidence lacking view is added to my views and educated guesses, it seems that ‘the most powerful console in the world’ (their words, not mine) will be gracing the number 4 spot soon enough, and a hell of a lot sooner if I have anything to do with it. If Amazon makes a deal with Google, Microsoft would end up dead last and my small dream of handing Microsoft their wooden spoon would become a reality. Yet this is also a rather large warning. You see, Sony was better when it was being chased by Microsoft and that now falls away. I am not saying that it is the end, but I fear that the PS6 might not be as great a leap as the PS5 was over the PS4. And I like high end gaming, so I am happy on one side and a little grumpy on the other side. No matter how good Nintendo and Amazon become, they are not the parties to actually chase Sony and push it to new heights. On the other hand, to see my views become nearing 90% correct is good for the ego, it really is. 

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March 10, 2022 · 03:48

Direction of my tech

Yup, that was what I was contemplating. But only for a little while. I reckon that my 5G IP is pretty complete for a first version. There are more sides to contemplate, but it becomes to much like speculating where others might want to go. Or as some would go with (Microsoft) Contemplating where we want consumers to go next. I do not think that is the best path to take. I have several roads mapped, yet I suddenly remembered Tim Minchin, he said something to the effects of (altered for my case here) “If you chase orgasms, you’ll never get one, if you aspire to give other people orgasms you might get a dose of pleasure in the process” It actually applies to tech too. If you hunt on the statements on what people are supposed to need, you will miss the mark too often. If you give the consumer what they will need you could benefit too. So my IP was set to the consumer, to the retailer and to increase their safety. Weirdly enough as I was doing that, I came up with a few ADDITIONAL sides that the IP could deliver giving the people what they might (and might is important) need. In that process I opened a larger revenue stream on a bigger foundation. Yes, it requires Google to add functionality, but there is every indication that they will go there. That indication is set to two foundations. The first is that they need to stay ahead of Apple and others, and giving that advantage allows for this. They also need to set a larger conditional stream, based on a new metric. You see, for now we see cpc (cost per click), cpm (cost per thousand impressions) and a few more. I believe that 2022/2023 will proved that they need to add cpl (cost per location) a niche and targeted view that more likely applies to real estate and local business, but it sets a targeted revenue stream for walk videos, location videos and there are thousands of videos. GoPro alone has 10 million followers, I have not seen clear metrics on walkabout videos, but they are there in the tens of thousands and when you link that to Google Maps that market starts getting interesting. One walk on 5th venue video has 487,957 views. Consider how many real estate people would be interested if they can grab that cpl? And it is global. New York, Los Angeles, San Francisco, Chicago, Toronto, Montreal, Paris, London, Munich, Amsterdam, Stockholm. Villages in Switzerland, Bavaria, Austria that need is already visibly increasing. The moment we have a connected Hybrid view with Meta that need will pretty much explode and it works for Google to have this, there are thousands of walk video makers, allowing them to flourish will enable more revenue (and Google was never sad about more revenue). For this consider the realtor Sotheby’s International Realty (London), when that option arrives, do you think it walks away from 736,891 views in just a few days? And yes, there will be more views in larger cities with tourist appeal, but when you search for a house or apartment in any place, who does not check out what YouTube has to offer? When these parts became clear to me, I adjusted the 5G IP I had, I added for a Hybrid functionality because that is where we all want to go. Even now, even as too many have NO CLUE what Facebook (now Meta) is up to, I already see that coming. And those with a gaming PC (especially with a second graphics card) will be ready in 2023/2024 when that is offered. I foresaw the need, I considered that addition and as I saw that there were more options, more choices to allow for and basically adhering to the consumer needs got me there. I come from the IT services branch, not the sales branch, so I hear what people needed, I converted to fill that need, not tell them that there is an alternative with some lame ‘What if’ statement. I reckon that 2024 will be the year when salespeople will finally put that sales tactic to bed. They want what is at point A, so you get them there. I found a method to allow industry 7,8,11,17, and 21 to enjoy what point A offers as well. Yes, I did not offer this to industry 1 through to 23 because that was not the goal and all those sales people telling me to do that, I say ‘Why?’ There is a group of consumers that have a need, that need is satisfied and offering 5 other groups to offer what they might need is nice if they are there. But the rest? What rest? They are seemingly somewhere else. Stop catering to ‘wannabe’s’ and ‘what if’ people. 

Two distinct systems with the grasp of several and a third system is starting to take shape. The two systems will have access and enable all kinds of software solutions and there I found a few options, but some of the changes seem pointless until Meta truly launches, when it does I will see all the wannabe’s running scared and running in panic not to lose the revenue. Like a wall of water coming at them and they are holding a one litre beaker. Not to stop the wave, but to fill their beaker for themselves. Some will fill it, some will not and then they look at the second ave coming, all whilst funnel giving the consumers and retailers a long term revenue though the application of a mobile pipeline. Not a pipeline ON mobiles, but a pipeline that is mobile and Hybrid will stamp that need out pretty quickly. I was fortunate enough that my need can satisfy that side in addition of what it was already doing. So whilst I believe that 2024 will be ruled by Meta, Google and Amazon, they will not be alone. I believe in that new setting Adobe will be uniquely placed to set new standards and what was a $13,000,000,000 annual revenue company could double, optionally even triple. All options that Microsoft let fly by, they relied on hype and spin and in the new setting that will not fly. It is like watching IT in 1998, all trying to sell concepts. In a time when Google, Apple, Amazon, Meta and Adobe have proven themselves, we need not wait for some roadmap of a concept product. The people have had enough of that and they are looking for alternatives. That is why I believe that Adobe will make larger waves and as a graphics company they do have the Rolls Royce solutions out there, so they do have the edge. 

It does not matter whether I am right or wrong, do you (consumer/retailer) have what you need to get the job done? Are you ready for 2023? You need to start thinking there. Most people and businesses do not have the money to buy in January 2023 what is required. And you need to think longer term, you need to think that what you buy in 2023 needs to be good to last you to December 2025. I countered that in the past by not buying the latest, but by buying one model older. It was often 40% cheaper, merely 10% slower and would last me 2-3 years. That is the stage you need to think of now. Because when Meta is introduced it will impact people and businesses. It will not end for the ‘old’ Facebook, but the shift will start, so make sure you have what you need. This is not merely for high end places, for expensive stuff. Simple pharmacies, book shops, cafe’s. For them the market will alter as well, they need to see where they are and how far they can go at present. They could wait and lose the market of course, but that is up to them. As for the direction of my tech? It is out in the open, because I tried to adhere to what the people needed and what they are most likely to need. But in the end (Q4 2022) I might have to offer alterations and additions to more closely adhere to their needs and I can, because national 5G will not be ready in many places, which works in my favour as well (yay me). 

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March 9, 2022 · 17:08

Microsoft, for cold laundry

Yes, there is a need to go there. You see there is the setting that we kick Microsoft as a civic duty, but how long do you need to kick them for it to be regarded as for personal pleasure? Yes, that is the question and it is more to the point than you think it is. Two days ago I wrote ‘What we hope for’ (at https://lawlordtobe.com/2022/03/07/what-we-hope-for/) there I gave the setting that Microsoft is in more trouble than we think they are. They are losing the gaming niche, the ‘tablet’ niche, the cloud niche, the SaaS niche and optionally the office niche as well. That is a lot of terrain to lose. I also stated there ““Microsoft is in talks to acquire cybersecurity research and incident response company Mandiant, according to people familiar with the discussions, a deal that would bolster efforts to protect customers from hacks and breaches”, you see, it is not merely “bolster efforts to protect customers”, it is about preventing and protecting the customers you have and as we are seeing several Microsoft issues”, a few hours ago I learned that they do not even have that. ArabNews gives us ‘Google buys Mandiant for $5.4 billion’, the article (at https://www.arabnews.com/node/2038611/business-economy) “Google is fortifying its cloud services with a $5.4 billion acquisition of the cybersecurity firm Mandiant, the companies announced Tuesday”, as such the clouds around Microsoft seem increasingly less secure soon enough. Microsoft will find someone (I think) and they need to find someone and set the stage to a stronger Microsoft. Yet as I see it they lose gaming to Amazon (I was happy to help Amazon do that), their Surface thingamajig will lose to the Apple iPad more and more, and the Mac Air book takes what is left and the cloud is increasingly less and less secure, as such they are losing market share to all the other cloud providers. The SaaS niche is different, it relies on the cloud, lose one and you tend to lose the other as well to some degree. So now the last straw for Microsoft is their good old Office backbone. It is firm (for now) but the cyber issues will affect their mail system and it already has had a few issues. But the big push could come from a very different angle. Adobe will be the largest player in several ways. There is additional consideration that when business aligns for Meta, Adobe will get a fair share of that business and should they push for the an ‘office setting’ they could clearly clean house. The last setting is pure speculation. There is no educated guess in play. They need their version of Excel, Word, Powerpoint and Mail versions to impact Microsoft even larger, but that is not outside of their abilities to do so and moreover, as Meta will go in 2024 Adobe will feel forced to go there. If only to cater to the millions of GoPro users who will see new business ventures in a Hybrid setting of the Web, Web3.0 and Meta. I think that Google lacks more elements than Adobe does so Adobe is in a good place. No matter how we think it will go, I feel more and more certain that Microsoft is about to lose a hell of a lot more than they bargained for. I wonder if they ever saw that part coming as they increasingly believed the spin they put out there as well. Consider their 2018 setting: ‘The most powerful console in the world’, it was surpassed by the weakest (Nintendo Switch), it will optionally also be surpassed by the Amazon Luna (if I get it my way, ha ha ha). At that point, what did $68.7 billion get them (as well as the $7.5 billion for Bethesda)? Seventy five billion to end up in 4th position in gaming? Google buying what they need for Cyber security? One could argue that soon the buzzards will circle Microsoft, but that might be a little too negative. 

I saw Microsoft grow from nothing to the behemoth that decided what we wanted. Now it is turning out that too many are eager to find someone else, in too many IT fields. There will be Microsoft lovers out there, eager to state that I am wrong. I could be, I freely admit it, but when you put the facts together, when you collect the information out there and the weaknesses that they show gives a larger rise to my version (which has speculative sides) and the largest setting is the one we do not have. What will Adobe do in 2023/2024. It will impact several players a lot.

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March 7, 2022 · 14:05

What we hope for

IP is a tricky thing, it is usually where we hope the people will be when it is ready, some are continuation of ideas and some are a wishful thinking approach to what might be, or become.

I understand this part. You cannot sell if people are never going to go into that direction. It is wishful thinking that they will get there. In all this, I am no different. I expect the world to evolve (or become extinct) towards the 5G stage that Neom city stages it to be. It might merely be Neom at first, but it will throw the bough of marketing into a different heading and my IP will be ready when they do. It was not rocket science. It was always going to change. There was no other way and no matter how many marketeers catch up, or try to turn the dial to THEIR advantage. It was always going to happen and the marketeers that were not ready for the shift, they merely seize to be. The market was always going to reroute because scammers, spammers and criminals stopped the current direction, 5G is enabling them more and more and we see this Wild West corral approach to ‘cyber safety’, doing whatever they can, the reality is that there will be no real relief until 2025, and that sets the stage even more to my advantage (yay me). Yet it is not about me, or my IP. It is about the stage that I set in motion. I am merely in the right place as will a few others. I foresaw a massive crash of Microsoft. Spin only get you so far, but they are so driven to Azure, Spin and ‘their’ great innovations, all whilst iteration is the best they can get. It opens up a drive in a few directions. As I personally see it Microsoft is about to lose the gaming platform to Sony, Nintendo and Amazon. They are losing more and more tablet grounds to Apple and Adobe could set the sails to take a huge chunk out of the Office market. All that and a global Azure outage. The last one might be really bad luck, but to go out globally is rattling the cages of too many and there lies the rub. GaaS and SaaS are setting a larger stage, a stage where people look to what they can TRUST, and there is my open IP connecting to a lot of it. (Yay me). Instead of looking for spin, looking for hype, the offices of GaaS and SaaS required updating and stabilising. So in this Microsoft is in a bad place. Even as we were given 3 weeks ago “Microsoft is in talks to acquire cybersecurity research and incident response company Mandiant, according to people familiar with the discussions, a deal that would bolster efforts to protect customers from hacks and breaches”, you see, it is not merely “bolster efforts to protect customers”, it is about preventing and protecting the customers you have and as we are seeing several Microsoft issues and close to none from the Amazon, IBM and Google area, Microsoft could lose this side as well making them a loser three times over, but no fear. They paid $68.7 billion for Blizzard and it will not be enough. Me (and my sense of humour) attacked that deal by handing out IP and gaming ideas as freeware for Sony and Amazon developers. It is my ‘subtle’ way of telling Microsoft to wake the fuck up. And that is merely the beginning. When my IP comes through to certain parties Amazon and Google will cut Microsoft game revenue in slices, not all mind you, but well over 30% and that is before I show them a new direction they ignored for a decade and they will lose acquiring more. I reckon that it is in the air where the SaaS will go, but IBM, Amazon and Google have equal chances. OK, Google has a better chance. But as I wrote earlier, not reality but a dream, I saw adobe evolve and take a massive chunk out of the Microsoft office population and that would hurt the most. And the Office issues in the last two years were not the greatest for Microsoft, so that field could open up and some are on the Apple trail, some prefer the Google trail and yet it is not enough, a player with the proven track record of Adobe in SaaS could overtake and shoot Microsoft to rubble. It sounds violent, but that is the SaaS field. And Microsoft has had too many issues in too many places at the same time and trying to hide behind Mandiant might not be enough this time around. I admit that I could be wrong, but I can wait to be proven right and those believing the Microsoft spin will end up with a larger mess than they are ready for, but that was the choice they made. With gaming and 5G IP I will hopefully be in a place to step in and at some point either Google or Amazon will have to reconsider the station of selling 50,000,000 consoles to a population that could be a lot more, could open a lot more and that bill fits Amazon better then Google, but Google needs to make choices at some point, with the SaaS and GaaS in such a volatile setting Google might not have a choice and losing more ground to Amazon is not in their best interest. 

Yes, it is all based on what we (read: I) hope for, but it also sets the choices we see now, the choices that some reporting channels ‘trivialise’ and that some ‘minimise’. The consumer at some point catches on and as such Microsoft is in a not so good place on several channels where they boast good times. Reality does not give them that pleasure and it will take more from them soon enough.

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