Tag Archives: Ryan Reynolds

December 15, 2025 · 15:55

The lie without lying

That is the conundrum we face on a daily basis. And in the marketing realm I was pleasantly surprised yesterday. I saw an engagement advertisement apparently in the Boston Globe. It was an image of a man known in his role of Mickey17 (the first 16 were better) flogging himself to the girlfriend of Tom Holland, yes I am talking about Zendaya. With the engagement story to give a glimpse of a movie.

I actually didn’t have a clue or any interest in that movie, but now, I might actually got to the cinema to watch it (A cinema is a great room with loads of chairs facing a big screen), I thought I’d mention this to the Netflix population as they might not know what it is.

It hit me by surprise as marketing has gone globally bland, the only exception is that crazy marketeer named Ryan Reynolds (Blake Lively’s husband) his advertisements of Mint Mobile and American Gin are pretty out there, so to see a second marketeer stretching his (or her) legs into the creative pool of goofy alliances is pretty neat so say the least. And I reckon that Square Peg who is the distributor needs to give whomever got the idea of this marketing campaign a raise. 

And in this world a marketing population of one is not a real deal, so I am happy to see that there is a contender for the role of the craziest marketeer on the planet. You see in marketing we have Awareness and Perception are like concentric circles, we first come aware of something and then we get to Perception of the matter, which at times is a reflection of the subject on self. In this Focus, Process and Objectivity are matters of something liked and sometimes not linked matters that inflict the awareness and perception of the matter. It sounds overly academic and it needs to be. We come aware of a movie and when we become more aware we start to get the perception of that movie. How do I relate to that movie and most often it is a mere setting of entertainment. Will I like this? Is it what I want to spend my time on? The second question is the banger for Netflix. If that movie is not your cup of tea, you switch it off or you select another movie to watch. Especially In America where your time is seemingly more precious (and travel comes with its own set of challenges) Netflix is largely the only one that gives the least impact on your timeline. So Cinema’s are down (a lot) and as such marketeers need to be more and more alert to what could drive a person from aware to a deeper a focussed set of perception. That is what drives people optionally to the cinema. Still cinema’s need to address their settings too (really $8 for a popcorn?) And it is a hard setting, space is expensive now and over the last 20 years that setting switched for doable to no longer affordable. Cinema started in 1895 and from 125 years of a good setting we see in the last 20 years that this stage has largely become unaffordable. So a good campaign is more and more important to a dying stage of entertainment. In this, whomever set that stage to The Drama (April 2026) with Robert Pattinson and Zendaya set terrific campaign and applause for whomever did.

As I see it, they perpetrated a lie without actually lying, a rare feat to say the least.

Have a great day and for those in Canada, still enjoying Sunday have a great day too.

Leave a comment

Filed under Gaming, Media, movies

Tagged as , , , , , , , , , , , ,

December 6, 2025 · 20:40

TBD CEO OpenAI 

That is the thought I had, yesterday, 5 hours after I wrote my piece, I still saw the news appear all over the media, some on it was getting a ridiculous amount of attention, so I decided to take another look at some of this. First there was the Business insider (at https://www.businessinsider.com/openai-code-red-chatgpt-advertising-google-search-gemini-2025-12) giving us ‘OpenAI’s Code Red: Protect the loop, delay the loot’ where we see “Focus on improving ChatGPT, and pause lower-priority initiatives. The most striking pause is advertising. Why delay such a lucrative opportunity at a moment when OpenAI’s finances face intense scrutiny? Because in tech, nothing matters more than users.” This was followed by “Every query and click fed a feedback loop: user behavior informed ranking systems, which improved results, which attracted more users. Over time, that loop became an impenetrable moat. Competing with it has proven nearly impossible.

ChatGPT occupies a similar position for AI assistants. Nearly a billion people now interact with it weekly, giving OpenAI an unmatched new window into human intent, curiosity, and decision-making. Each prompt and reply can be fed back into model training, evaluations, and reinforcement learning to strengthen what is arguably the world’s most powerful AI feedback loop.” All this makes sense, it comes with the nearly mandatory “Google’s Gemini 3 rollout has lured new users. If ChatGPT’s quality slips or feels cluttered, defecting to Google becomes easier. Introducing ads now risks exactly that. Even mildly irritated users could view ads as one annoyance too many.” Whilst in the background we are ‘sensitive’ to “OpenAI has already committed to spending hundreds of billions of dollars on infrastructure to serve ChatGPT at a global scale. At some point, those bills will force the company to monetize more aggressively.

If OpenAI manages to build even half of Google’s Search ads business in an AI-native form, it could generate roughly $50 billion in annual profit. That’s one way to fund its colossal ambitions.” This gives OpenAI a two sided blade in the back. It was a good ploy, but that ploy is deemed to be counter productive and I get that, but dropping the ads might sting with the investors as It was the dimes that they were seeing coming their way and ChatGPT needs to make a smooth entry all the way to the next update, which will be near impossible to avoid in several ways. Google has the inside track now and whilst there are a few settings that are ‘malleable’ for the users, the smooth look is essential for ChatGPT to continue. And that is before other start looking at the low quality data it verifies against. Google has, as I see it, exactly the same problem, but as I see it, ChatGPT gets it now in advance. 

Newcomer (at https://www.newcomer.co/p/openais-code-red-shows-the-power) gives us “In truth, as Newcomer’s Tom Dotan wrote back in April, Google, with all of its formidable assets, was never very far behind. Nor is it currently very far ahead. Anthropic too has always been essentially neck-and-neck with OpenAI on the core technology. The capabilities of the big foundation models, and even some lighter ones like DeepSeek, are broadly similar. Marc Benioff, himself a skilled practitioner in the arts of attention, even claimed this week that the big models will be interchangeable commodities, like disk drives. Yet the perception of who’s on top matters quite a lot at a moment when consumers, enterprise technology buyers, and investors are all deciding where to place some highly consequential long-term bets. That brings us back to Altman’s “Code Red.”” Is a truth in itself, but the next part “while the alarm came in a company-wide memo that wasn’t officially announced publicly, we can stipulate that the “leak” of the memo, if not necessarily orchestrated, was almost certainly part of the plan. A media maestro like Altman surely knew that a memo going out to thousands of employees with charged language like “Code Red” was all but guaranteed to make its way to the press. Publicizing a panicked internal reaction to a competitor’s new product might seem like a counter-intuitive way to maintain your reputation as the industry leader.” As I see it, someone in Microsoft marketing earned his dollars in marketing that day, but this is a personal feeling, I have no data to back it up. It is now up to Sam Altman to deliver his ‘new’ version in the coming week and it better the a great new release, or as I see it, there will be heads rolling all over the floor and Sam Altman knows that the pressure is up. I don’t think he is scared as some media says, but he is definitely worried, because this setting will set the record of $13 billion straight, into or away from Microsoft and Sam Altman knows this, as such he is probably a little worried and in a software release any of a hundred things can go wrong and they all need to go right at present. 

Then we get “Altman and OpenAI are so good at making news that it’s sometimes hard to tell what’s real.” So, isn’t that the setting all the time? I have always seen Sam Altman as a bad second hands car salesman, That is my take, but I have had a healthy disgust for salespeople for over 30 years. I am a service person, Technical support, customer support. That was always my field. I am not against sales, merely against cleaning up their messes. At times this comes with the territory, shit happens, but those salespeople overselling something just so that they can fill their pipeline and make their numbers are not acceptable to me. To illustrate this, A little setting (devoid of names and brands) “A salesperson came to me with what he needed. We could not do that and I told him, so off he goes calling every technical support person on the planet until he found one that agreed with him and then he sold the solution to the customer and hung that persona name on this. I had to clean up the mess and set up a credit invoice, but after I went through the whole 9 yards making it over 30 days ensuring him that he kept his commission” that is the type I am disgusted with because the brands as a whole suffers, all for the need of greed. It is short sighted thinking. I goes nowhere, but his monthly revenue was guaranteed. And I feel that Sam Altman is not completely like that, but it is the ‘offset’ of salespeople that I carry within me. For me protecting the product and the customer are first and foremost on my mind. 

Then we get Futurism (at https://futurism.com/artificial-intelligence/openai-is-suddenly-in-major-trouble) where we see ‘OpenAI Is Suddenly in Major Trouble’ OK, is this true? We are given “The financial stakes are almost comical in their magnitude: The company is lighting billions of dollars on fire, with no end in sight; it’s committed to spending well over $1 trillion over the next several years while simultaneously losing a staggering sum each quarter. And revenues are lagging far behind, with the vast majority of ChatGPT users balking at the idea of paying for a subscription.” I don’t agree with this setting. You either pay, or you see advertisement that is the setting. There are no free rides and the sooner you realise this, the easier this gets. Then we are given “Meanwhile, Google has made major strides, quickly catching up with OpenAI’s claimed 800 million or so weekly active ChatGPT users as of September. Worse yet, Google is far better positioned to turn generative AI into a viable business — all while minting a comfortable $30 billion in profit each quarter, as the Washington Post points out.” I agree with the setting the Washington Post sets out with and Google does have an advantage, but that is still relying on the fact that Sam Altman does not get his new version seen as stellar in the coming week. He still has a much larger issue, but that is for later. All this comes at the price of being in the frontrunner team. Easy does it, there is no other way and the stakes are set rather high. So then we are given “In a Thursday note, Deutsche Bank analyst Jim Reid estimated staggering losses for OpenAI amounting to $140 billion between 2024 and 2029.” This is probably true, but where are the numbers. $140 billion over 5 years is one, but what revenue is set against it? Because if this is still set against a revenue number that OpenAI keeps making they are going decently sweet, the numbers were never in debate, the return on investment was and these stakes are high and there is no debating that, these numbers are either given or they are not. 

Then we are given something that makes sense ““OpenAI may continue to attract significant funding and could ultimately develop products that generate substantial profits and revolutionize the world,” he wrote, as quoted by WaPo. “But at present, no start-up in history has operated with expected losses on anything approaching this scale.” “We are firmly in uncharted territory,” Reid added.” I agree, in several ways, but the revenue is not given as such the real deal is absent. Consider YouTube, did anyone see the upside of a $1.65 billion acquisition 20 years ago? It now generates $36.1 billion in annual revenue (2024), Microsoft and OpenAI are banking on that same setting and Microsoft needs it to get a quality replacement for Clippy and they are banking on ChatGPT, this will only happen if they win over Google and I have my doubts on this. There is no real evidence because the new version isn’t ready yet, but it really needs one hitch to make it all burn down and Altman knows this. The numbers or better, the statistics are not on his side. And as I haven’t see a decent software price fight for a while, so I am keeping my thumbs up for Altman (I am however a through and through Google guy). This is a worthy fight watching and I am wondering how this might evolves over the next week.

The stakes are high, the challenge is high, lets see if Sam Altman rises to the occasion. It’s almost Sunday for me so have a great day you all, I reckon that Ryan Reynolds is about 6 hours from breakfast in Vancouver now.

1 Comment

Filed under Finance, IT, Media, Science

Tagged as , , , , , , , , , , , , , , , , , ,

August 11, 2025 · 04:38

It’s not the smell

During today’s pre-morning (last night) I was alerted to a story on the BBC (at https://www.bbc.com/news/articles/ckglnk6yxlko). Now, I get the sentiment, but there is something off about it all. 

It is about Bourbon and the headline gives us ‘How Kentucky bourbon went from boom to bust’ and we get a few issues in this article. But first (famous last words). I am not a great drinker. I have a sip every now and then and my personal favourite is Cognac XO. I am driven towards Martell or Hennessy. I had a Cognac booklet on Cognac Brands at some point and these two were set to 95.2 and 95.1 (I honestly forgot which got which) there was also a brand (forgot the name) that scored a little higher (around 97.4) and it was almost twice the price. I had one glass and I could not tell the difference and why pay twice as much when my tastebuds cannot differentiate? So I kept to these two and budget driven as I tend to be, the cheapest of the two. Beyond that I drink Rum, Glenfiddich single malt and the last bottle of Rum I bought was three years ago and I still haven’t finished the bottle. So, you can say I am not much for drinking, but I am not anti-alcohol (except when driving a car). 

So what gives?
We are given the quote “President Donald Trump’s global tariffs have been the final straw. The EU has announced retaliatory tariffs against US goods, including Kentucky bourbon and Californian wine, although implementation has been delayed for six months. Meanwhile, most provinces in Canada have stopped importing American alcoholic beverages in retaliation. The country accounts for about 10% of Kentucky’s $9bn (£6.7bn) whiskey and bourbon business.” And to this (in part) I say ‘Yay Canada’ but that is not the part that ‘bothers’ me. The response was nice to read, but it wasn’t it either ““That’s worse than a tariff, because it’s literally taking your sales away, completely removing our products from the shelves … that’s a very disproportionate response,” Lawson Whiting, the CEO of Brown-Forman, which produces Jack Daniels, Woodford Reserve and Old Forester, said back in March when Canadian provinces announced their plan to stop buying US booze.” (That will teach yanks not to mess with our Canadian brethren and the BS quote of “Canada would make a great 51st state”) The issue is seen down the article. It starts off with:

  • Liquor giant Diageo, reported that sales of Bulleit, a Kentucky distillery that makes bourbon, rye and whiskey, were down 7.3% this fiscal year.
  • Wild Turkey – a Kentucky bourbon owned by Campari – sales were down 8.1% over the past six months.
  • While big, international brands will likely be able to weather the storm, the sales hit has led to a growing list of casualties.
  • In July, LMD Holdings filed for Chapter 11 bankruptcy – just one month after opening the Luca Mariano Distillery in Danville, Kentucky.
  • This spring, Garrard County Distilling went into receivership.
  • And in January, Jack Daniel’s parent company closed a barrel-making plant in Kentucky.

It is the setting I gave above. What business model is set to “The country accounts for about 10% of Kentucky’s $9bn (£6.7bn) whiskey and bourbon business.” To set the stage where one country is responsible for 10% of its revenue and we see businesses go into receivership. That part does not make sense. As I see it, there are more places where US drinks are starting to get banned, or the reason of bankruptcy is not what we read here. So where one country stops drinking and we see the setting of a ‘bust economy regarding Whiskey sours?’ Perhaps not the most eloquent setting, but the stage seems to be ‘rigged’ in some way.

So as we are focussing on the smell, I will ‘plagiarize’ Shakespeare and hide behind William’s  quote “Something is rotten in the state of Kentucky” There is a chance that these distillers were barely making the revenues and that is fine. But for one nation (named Canada) to have this big an impact all while we see drops in revenue around 10% does not make sense to me. I reckon that America needs to ‘embrace’ its local product and not hide behind the sour grapes from France (ok, that’s funny).

I am not a drinker, but I know what I like and it is a distinct taste and it includes bourbon, which I haven’t drunk in years and at present I support my Canadian brethren (sisters too) and I stopped buying American Drinks (sorry Ryan Reynolds) for now. Fortunately for me Cognac is French and Glenfiddich is Scottish, so for the next few years I’m good. 

Did anyone else pick up on the skewness of this setting? And if we are not given the right parts in this equation, what else in America’s economy is not sounding right to you?

Anyway, I am now 240 minutes from breakfast, but whose counting? Canada has its own versions of Whiskey, Rum and even a butter tart vodka. So look hard and you’ll find a reason to support Canada, so Commonwealthian’s unite.

Have a great day and consider Rum from Quebec (just learned about this, I never knew).

Leave a comment

Filed under Finance, Media

Tagged as , , , , , , , , , , , , , , , , , ,

May 9, 2025 · 11:54

The end of defense

That is the setting that SBS (at https://www.sbs.com.au/news/article/australias-big-question-in-donald-trumps-movie-tariff-threat/apjiwwsr0) invites us to consider. You see, in the eyes of the ‘true blue’ democrats, the message becomes You cannot set the stage to an orange overtly bully baboon and perhaps they actually had the right notion. At some point it is pointless to merely play the defensive stage. In Pencak Silat I learned decades ago that defense without offense if pointless and offense without defense is useless. So it is time to up the game. No matter how stupid the actions of President Trump are seen, the game needs a boost and he gave us the perfect reason. And as ‘their’ presentations give us, California is at present the richest area. As such the link gives us ‘Australia’s $767 million question in Donald Trump’s movie tariff threat’ there is an upside and a downside. You see, the Commonwealth might see this as an opportunity, consider the Australian acting community (Hugh Jackman, Chris Hemsworth, Cate Blanchett, Rose Byrne and many more), the Canadian (Ryan Reynolds, Nathan Fillion, Sandra Oh, Sarah Polley) and many more and last but not least the United Kingdom (Tom Hardy, Idris Elba, Tilda Swinton, Kate Winslet, Emma Thomson) and many many more, Agree that they will no longer work in American productions. They will seed the field for each others areas. So how long until the investors back away from America and Hollywood? How long until DC, Marvel and other franchises build their own studios (likely in Canada) outside of the US? 

It isn’t fair on these people, my view is that they made with one film more than most people will ever make in their life. (I should know as I hoped that Matt Damon would pay me $3,000,000 post taxation for one of my scripts and I have always prided myself of being a fair return on investment). Still it is not really fair on them, but it is an offensive move and it is one I just came up with. I reckon that Canada and Australia have the ability to mirror the English setting and create two distinct area of expertise. If America gets desperate they could always fund the Nigerian movie industry who is almost dying to expand. 

At this time (if enough people agree) America will get the White House under control with their desperate tariff settings. Consider that this President has shown to be a dictionary of two words (golf and tariff), as such I believe the time has come to start becoming proactive, this defensive actions to knee jerk reactions from Washington is upsetting the balance of established settings. The world is in too much trouble. At times this seems to be set to a old  premise that a comedian gave us (I forgot his name). “Lets put all the extremists in one room, the extreme right and the extreme left and let them expire each other”, it is slightly radical but in this day and age it might just work. 

So consider “This week, Trump announced he would be pursuing a 100 per cent tariff on all movies “produced in foreign lands”” next, consider that the bulk of the American movies get over 50%, sometimes as much as 70% from foreign lands. So should that be lessened by these tariffs? It is easy to think that it is all America, but that isn’t true. When all these non-American movie theaters pull their American settings, California becomes less in income than most other states and they still have the producing costs coming their way. In that time Canada and Australia grow their business and grow with aid from the UK. Then consider all the movies based on non-American scripts and novels. The setting enhances against America. A setting I saw within 600 seconds, so why aren’t the game play makers in politics? 

Is my plan flawless? Never a lessened truth was that obvious, there are flaws which starts with the national movie industry, but it might be a first step in getting President Trump of all our backs and that is never a bad thing.

So as we seemingly embrace ““The movie industry in America is dying a very fast death. Other countries are offering all sorts of incentives to draw our filmmakers and studios away from the United States,” he wrote on his Truth Social platform over the weekend.” Is that our fault, or is that the fault of free driven wannabe’s in Movieland? I seemingly might be one of them with my script (and 3 more on the road to completion, which is a story for another day). Consider that at present is set to “The number of movie scripts registered annually varies, but a rough estimate is around 50,000 screenplays registered with the Writer’s Guild of America each year.” All whilst a mere 350 make it to the screen. So is this a numbers game, or is it a quality game? 50,000 scripts implies 136 scripts a day are pushed to some producer pool and they are tired, going for amounts, not for quality. All hoping for a next dime, but there is always a snag hitting up and they wonder why America’s movie industry is dying? I reckon that Netflix, Disney plus, and others aided in that impeding death.

It is time to up the ante and nationalizing our acting guilds, movie producing guild and studio guild might be the way to go go about this (might is the operative word) but the tariff game is over, apart from the small fact that America might be already too broke to consider another matter. Oh, and I never took the Korean or Japanese market in consideration, so the problem is worse for America. As I see it, the offensive game might become the way to go, even if it is the only way to consider that whomever gets into the White House has a much larger vocabulary and ‘tariff’ is not one of them words. 

So feel free to disagree, but consider the setting the UK market has had for decades, Canada and Australia has shown to grow it in the last few decades and consider the stars you revere, are they all American? 

Have a nice day, a great one if possible and reconsider the setting you are confronted with, what is the actual solution? I am not sure what is.

Leave a comment

Filed under Finance, Media, movies

Tagged as , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

April 18, 2025 · 17:18

A viewpoint is not a point of view

Yes, nice and confusing. But that is the meaning of this exercise. You see, I don’t agree on the point of view the law makes in this case. They have altered their point of view on the law in motion. In a setting that ran for over a decade. I don’t think they are to blame, there is no real guilt here (apparently), but the setting stands. In this I call to attention the BBC article (at https://www.bbc.com/news/articles/c3674nl7g74o) stating ‘Google has illegal advertising monopoly, judge rules’ I do not agree and for this I call to attention two ‘pieces’ of evidence. The first is the actor Ryan Reynolds, a person I have called more than once the craziest marketeer on the planet. The second piece of evidence is a firm named CAASIE.co, an advertisement services firm apparently in Brisbane (I thought they were in New York). These two stand out, in a pool of millions. Set in a presence of “The US alone spent almost $481 billion on marketing in 2022, with digital marketing seeing significant growth. Australia’s marketing industry is also substantial, valued at over $20 billion.” With the added “While a precise count isn’t available, the scale of the industry suggests a large number of professionals are involved in marketing roles worldwide. The demand for marketing expertise is strong, and the industry is continuously evolving, particularly with the rise of digital marketing”. Don’t get me wrong, there are good marketing teams. The bigger brands have decent teams and at times places like Coca Cola and Heineken stand out. Yet in that setting of millions of people these two stand out. Why? Perhaps marketing is seen by some as the path you take when you can’t do anything else? Perhaps these men (women too) can talk their way into the panties of the youthful ladies and they thought, perhaps I can make money out of this venturous situation. And they went into marketing, mainly because ‘sex sells’. The truth couldn’t be farther (or is that further) removed from the truth. 

And there the problem starts. You see, Google isn’t monopolising things, they merely had the proper handle on things. The marketing bulk doesn’t know what it its doing and as ‘they’ see it Google is in the way. In the early days Google (read: Larry Page and Sergei Brin) figured out a few things. As Microsoft was talking dirty to the CFO’s in the land (in the late 80’s and beyond) these two youthful young sprouts figured out that the work was done by the m inions of these CFO’s, so as they catered to the bulk of the worker ants, Microsoft was wasting its time on expensive dinners and drink parties and they got all the CFO’s and CTO’s of the Fortune 500. But these people needed their worker ants and Google had created a search system that catered to THEIR needs. So whilst these youthful young sprouts were at Stanford University, their buddies all went for the knickers of the ladies. They created a page rank system, because they saw ahead that the web was going to be a mess, millions of voices create cacophony and they cut through the mess.

So ahead we go 20 years (take or leave a year) and Google figured out that their system is gold. So they venture forward and they create Google Ads (formerly Google Adwords) and that was in 2000. Again they hit gold, although it was a natural continuation from page rank and again Microsoft wants ink on the game, but wannabe’s and spin creators can merely make shallow creation and it is seen in their product. At present known as Microsoft Advertising, holds a market share of around 3-4% of the global search engine market. This is bad news for the marketing wannabe’s as they bought the shite that Microsoft is seemingly selling. Even I saw the bing hijacking of people seeking and as Microsoft is all playing innocent, they did (as I personally see it) enable the system to be abused. It matter not, Google created a firm product and now the marketing bitches (both male and female) decided to cry fowl (intended typo) So that I the setting.

Marketing today is people who talk a lot present a lot, but as I see it, they do not know what they are doing. Merely hoping that their revenue cup runneth over and it is based on decade old settings (which is what schools rely on). At UTS (University of Technology Sydney) we had one lecture on page rank and that opened my eyes (unlikely as much as it hit Sergei and Larry), but the setting was clear. Google created the largest setting by thinking of what to do, not to wine and dine the people with money and they followed Microsoft as they didn’t realise what they were up against. The internet of things is a massive beast with plenty of horns and these are the horns of plenty.

So now we get to the ‘court case’ that the BBC gives us. So as we are given “The US Department of Justice, along with 17 US states, sued Google, arguing the tech giant was illegally dominating the technology which determines which adverts should be placed online and where” and as I personally see it, they are catering to millions of people who do not know what they are doing and they think it is unfair that these people should miss out on a business they are unlikely to understand. You see, I name these two at the start as they have figured out a few things. Ryan Reynolds created billions from understanding the world and its business (Mint Mobile, Aviation Gin, and Wrexham AFC. He also co-founded Maximum Effort, a marketing agency and production company) he figured out a few things and that sprout is a mere 48 springs old. He saw the options and turned several products in a multi billion dollar empire by engaging with an audience and telling a story in a way they remembered. The other (the wannabe’s) can scoop up a mere $100,000 dollars at a time as I see it. Let’s not forget that this man started as an extra on the X-Files, now he surpassed the main cast of that series (including the director) in several ways.

Second we get CAASIE.co, they come with “buy outdoor ads globally – from your browser”, with the byline “Self-service. No contracts. No commitments” and consider this quote “In 2007, São Paulo, Brazil instituted a billboard ban because there were no viable regulations of the billboard industry.” For decades these billboards were out there and in 2020 (a mere 5 years ago) they decided to change the premise. So as we get “They are an advertising company specializing in Digital Out of Home (dOOH) advertising, programmatic advertising, and digital signage. Their headquarters are in Brisbane, Australia”, a setting that was clear for decades but no one considered what there was and these people did, so as they gain favor and altitude by being innovative the wannabe marketeers can (for all I care) go duck themselves. 

These two examples are a clear sign that the crying marketeers need to grow up, or as the Americans say “Go big or go home” and that is noticeable on the future of marketing as I see it. Now they are all about AI and creating hypes, but that doesn’t pay for the yacht (or for diner as I see it). 

So as I see “US district judge Leonie Brinkema said in the ruling Google had “willfully engaged in a series of anticompetitive acts” which enabled it to “acquire and maintain monopoly power” in the market.” Is wrong by at least half a continent (a mile seems so shallow), so as I see it, when did the law start catering to village idiots? The fact that there are thousands of voices doesn’t make this clever. Reynolds and CAASIE were clever, they were very clever and that is a setting that CAASIE can enjoy, you see when they get access to the stage where the Google Ads people use CAASIE as the global interface to get global visibility, CAASIE will grow a lot more and what will the marketeers do to get their slices of pie? Cry a little more? Since when did we cater to the stupid to give value to this world?

The is the setting I see and as I see it the larger folly of US district judge Leonie Brinkema, so their goes her “willfully engaged”, Google walked a path for decades and that thought paid off and as I see it, Google was not catering to CAASIE, CAASIE found its own niche of global needed marketing. These two settings (Reynolds and CAASIE) show that there was space and these are raking in the billions (CAASIE not yet) but they can get a lot more by expanding into the UAE and Saudi Arabia, optionally Bangladesh and Indonesia as well. A setting that will iterate in new areas and that was something that a player like Microsoft never understood. My evidence in that statement is the fact that they lost marketshare 6 times over.

So the viewpoints of Google, Ryan Reynolds and CAASIE are not points of view, they are intentional strides in the Internet of Things and their views of how to make money. A lesson a lot of marketeers never learned in the first place. Although they got their collection of panties n their trophy cabinet, something I never ever had, but I decided to remain innovatively engaged. So as I had the ball several times from DARPA, Ubisoft and Microsoft (optionally Amazon and Apple as well) I can relax to see these departments of Justice (globally) fumble their balls and as things go from bad to worse I can giggle (not Google) from the sidelines. How the stage is the play of things, something Shakespeare figured out in 1623.

Have a great day whilst you ponder the wisdoms I left here with two hidden snags, the clever people out there can work out what I left for others to find. Have a great one.

Leave a comment

Filed under Finance, IT, Law, Media, Science

Tagged as , , , , , , , , , , , , , , , , , , , , , , , ,

March 28, 2025 · 16:59

The mostly ignored stage

This hit me yesterday in between all kind of other stuff I was brooding about. It was set off by thinking of something else. As I was replaying Hogwarts Legacy, was thinking about the collectors edition that was released on day one and at $599 that was not. Leap I was ready to make. That set another track n the rails. You see, most places are lacking Power-points and some have solutions for that, but the larger issue is ignored. You see when you put a few things together, you start wondering a few things. With night stand lamps, office lamps and all kind of lamps in every room, there is a clear setting to have these places ‘illuminated’ with USB-C ports, for all kind of reasons. Charging mobiles and other mobile devices. Collect gimmicks and as such the average gamer needs about 10 points of contact. The office person has their own need and a few more. But color me happy, the big boys (in this case IKEA) never seem to have acted on this. I saw one part on TEMU, so why is that largely overlooked?

Screenshot

Now, this TEMU contraption needs a power source and as it is a bluetooth speaker, an alarm clock, a nightstand, a charger for mobile, earbuds and watch this makes sense. But most people (like me) merely have a mobile and optionally a watch to charge. As such adding a USB-C to most lamps will solve the issue without people have to find connection points for charge ports. And as most will suffice with a 15 watt solution, most rooms will have the stage solved for iPad, Watch, Mobile, and optimally enough space for the a mobile wifi hotspot. And in an instance the required need for 5-8 charge points are reduced to a mere 1-2 spaces. Most solutions are done with in an instant when we add a USB-C port to most lamps. So why was this never done? Some will say it was the price. But if TEMU can offer a 5 charging station with bluetooth speakers and alarm clock for a mere $15, I reckon that the pricing isn’t it (or at least not anymore). 

Was it the required brainpower that was needed? Well it seems that these captain of industry (as they call themselves) are in dire need of an overhaul to say the least. 

So where did they leave their innovation? With their marketing department, whist the marketeers needed time to think over the term innovation. So far this decade I have only seen one innovative marketeer and that person is the Canadian Ryan Reynolds (probably he got assistance from that youthful young sprout Blake Lively in that regard), beyond that there was the Heineken marketing teams in the 80’s and 90’s. The rest are mostly iterative players on ideas already phrased in some ways. So where are the boffins? The fact that I have at least three goals over DARPA makes one think whether true innovation has left the field and its stadium of operation. And that was merely the upper soil tossed, there is a lot more under the rubble and where are those innovators? They seemingly left Apple almost a decade ago, Microsoft hasn’t given us innovation for decades and mostly that is regurgitated from ideas from way passed. We see that when we see Microsoft Flight Simulator 2024 with the initial release date on November 19th 2024. There is no mention of the Flight Simulator 2020, which gives us “It is an entry in the Microsoft Flight Simulator series which began in 1982, and was preceded by Microsoft Flight Simulator X in 2006.” I remember that as I had the CBM64 edition (which set me back $299, and in 1985 that was serious cash), never regretted that move. It was the first time that I saw true innovation in the face of lacking resources and make no mistake, getting any flight simulator running on 64KB is an achievement. So when I saw the 2020 edition (I had the X version in 2010) blew me away, so seeing the 2024 version with an initial release data of that year kinda makes my blood boil (a little). To disregard innovators to that degree is not cool and it shows that big tech and their marketeers need to review what they think innovation is. 

And that takes me back to the present. As we see more and more items requiring a USB-C point, the idea of having this option inserted in laps (as such) gives us a much larger station for consideration. And the Collectors Edition is still desirable even after having played it several times over the last 25 months. So what will we do when another collectors edition requires a charge point and that is before we consider what other house smart ideas will grace our presence. Smart buttons, smart lights, smart speakers and all needing a USB-C point. So why didn’t IKEA (as merely one place) consider this option 1-2 years ago?That’s it for now, my Friday is almost gone, in Vancouver (the most eastern point of intelligence in the time line it starts in a little over an hour). Have a great day.

Leave a comment

Filed under IT, Media, Science

Tagged as , , , , , , , , , , , , , , , , , ,

February 19, 2025 · 21:36

Realignment

Part one
Part one is seen in the CBC article (at https://www.cbc.ca/news/canada/calgary/donald-trump-water-canada-peter-lougheed-1.7459583) where we see ‘Trump’s musings on ‘very large faucet’ in Canada part of looming water crisis, say researchers’ and we are given “In 2005, former Alberta premier Peter Lougheed warned against sharing Canada’s water supply with the United States, suggesting Alberta’s most important resource was water, not oil and gas. “We should communicate to the United States very quickly how firm we are about it,” Lougheed said.” This was a mere 11 years before Trumps first presidency. So when we see “U.S. President Donald Trump wants to tap into Canada’s water, saying there’s a “very large faucet” that can be turned on to drain water from north to south and help with American shortages. We look at the question of water sovereignty — and whether Canada is ready to protect its resources.” We need to realize that America made its bed with the tariffs and I say let them pay, $13.25 per 25M3 of water as added tariff over the $53 per 25m3. Sounds about right. So how long will it take until Trump (aka OBWH) realizes that he took the wrong fight to the wrong party? Oh and leaks south of the border are his problem and with the current infrastructure, I reckon we can wait for that to go wrong and that time can be set in hours (at the most). So whilst we were given “Massive amounts coming out from the mountains, from the melts,” Trump said in January. “And even without it, even during the summer, it’s a natural flow of water. They would have had so much water they wouldn’t have known what to do with it. You would have never had the fires.”” Ads I see it, the Canadians know exactly to do with this, charge the Americans. And as Trump reiterates on cheap oil, we can give him an education. When a commodity is in short supply prices go up, not down. It was a simple equation that was set half a century ago, as such Cheap oil from Saudi Arabia is a figment of his imagination. What would they do with it? Well, selling to China remains an option. And Canada has options too, the Commonwealth. As for the reasoning? I still believe that America is running out of funds and that their infrastructure is about to buckle (a personal speculation). 

But with the tariffs, he opened up a whole new stage of short selling his own options. 

Part Two
I was thinking of what we could do to bring the pain to America and in comes the Canadian ‘darling’ of out of the box thinking. The name is Ryan Reynolds. You see, as gaming is set to dwindle down to abysmal settings (mainly due to Microsoft) Canada has options. In the first there is Ubisoft Montreal (Canada), then there are options in Toronto, Montreal and Quebec. So I have been re-playing Ratchet and Clank (PS4 remake) and I had the idea to get the last 4 achievements. During the play through I was considering that the flaky nature of the game could well be done by others (not a copy, but true new IP). Considering that the game was made in 2016 and sold almost 4 million games, it is still popular now, 9 years later. That takes near perfection to do. And it can be done again. As such I thought that with the voice of Ryan Reynolds (optionally with a sidekick voiced by Blake Lively) there is space for new IP. I haven’t worked that out yeet, but with America falling out of grace with millions of people it is an option for Canada to shine and with Sony being a Japanese company, there will be space to grow in the Commonwealth, Europe and Japan. Three places Trump pissed off. As such I say we need to grow, help Canada grow and let the pieces fall where they may. The style of Ratchet and clank is flaky, funny and unique. As such we need to prevent a R&C clone. But that is decently easy. The trick will be to find the animation and design in a unique way. To set the stage we need to rely on Ryan Reynolds (Blake Lively too) to set the stage with the voices. The rest will follow (I’m making it overly easy which is not the case) but the stage would be that America will feel the second sting of lost revenue and it was all because short sighted advisors in the White House thought that tariffs were the solution and after that JD Vance was stupid enough to blame Europe for all kinds of matters and that gives Canada the opportunity to sell to Europe as well and as they already set the stage to the Commonwealth we see a optional stage of 900,000,000 consumers and they are happy to see a non-American vendor. 

I reckon that I can work on the gaming idea soon, Perhaps even sooner if I consider a few CBM64 games. You see, plenty of that is UK IP and optionally no longer protected.

As such we see that from Microsoft and their ‘lessened intelligence’ pissed off millions of gamers in 2013, and with the losses they have they aren’t happy. So whilst I have the setting to make them lose more money and that is a work in progress in the meantime we get President Trump adding spice to that to piss off 743 million Europeans and 2.5 billion Commonwealthian’s. Smart move Mr. President. And I reckon that Japan likes the setting they face and in the meantime Tencent (China) has its own gaming solution that can stream as well. So in three directions a lot of revenue goes elsewhere.

As I see it, America has one option and that is to bring a clear victory home from Riyadh. If the Russians get anywhere of some level of win, most of the planet will become anti-American. And soon thereafter America becomes the isolated pariah. 

In the meantime Canada can ‘profit’ from the hardship that California faces and as such Vancouver can create more movies and TV series. I reckon that together with the UK and others they can upsell their services which America can no longer provide for the time being. 

As we see these elements that are in play, consider that billions of interest are required every month to pay for the almost $37,000,000,000,000 debt, or did you forget that such a debt has interest? At 1% it ends up being over 35 billion and it is never merely 1%.

As such I say, America did this to themselves. They re-elected that guy (not sure if the Democrats really had a proper person to become president). 

So enjoy that lovely cup of tea (coffee is also good) and consider how Canada can give a little more pain to America. Tariffs? Let that be an American worry this day.

Leave a comment

Filed under Finance, Gaming, Politics

Tagged as , , , , , , , , , , , , , , , , , , , , ,

January 9, 2025 · 21:53

Is it semantics?

There is a question that the entire ‘annexation’ of Canada brings to light. Is it the setting of an unintelligent person to employ humor (I try to steer clear of the word stupid) or is there a larger setting? So what is the actual meaning of this?

The previous story gave you part of that, but CBC (at https://www.cbc.ca/news/politics/trump-absorb-canada-response-1.7426177) gives us (optionally) more. It starts with ‘No longer a joke: Ministers say Trump’s threats to absorb Canada need to be taken seriously’ where we are confronted with “Trump said Tuesday he’d be willing to use ‘economic force’ to join countries”, we saw that and as such it would not be enough. 

But there is more, the setting of “Finance Minister Dominic LeBlanc said Wednesday that U.S. president-elect Donald Trump’s assertions that Canada should become the 51st state should be taken seriously, after he initially dismissed them as a joke. “The joke is over,” LeBlanc told reporters in French. “The president and his allies continue to repeat this — we know it’s not going anywhere — but the fact that he’s repeating it, it’s not very constructive.”” You see, this is true. But as we have surmised several times in the past, there is a need for any politician to seek the limelight (not that this is always wrong). As such we are given and shown that Finance Minister Dominic LeBlanc, Foreign Affairs Minister Mélanie Joly, Immigration Minister Marc Miller and International Trade Minister Mary Ng all have their say. Yet, they all miss a few corners. You see we are overwhelmingly confronted with ‘influencers’ all seeking limelight and they ‘know’ that outbursts of Donald Trump give them the emotional rhetoric to flame settings. Now they all get the chance to drill into 40 million Canadians, all eager to grow their ‘momentum’ that is the lose for to a lot of this. And it is a lot like the setting in the Patriot (that movie with Mel Gibson). Why swap 1 political party 5800 kilometers away when you could have 58 political players 100 kilometers away? That would make no sense and Canadians need to be aware of this. What is the optional stage oil that people like Donald Trump and Kevon O’Leary (a Canadian no less) will opt for the direct marketing of 40 million Canadians to get the upper hand. Whatever O’Leary claims, he will be in it for the money. He wants to ‘secure’ his 400 million and preferably add some (hundreds of) millions to it and as I see it, anyway will do. The man is the direct opposite of Ryan Reynolds. He is in it for his money in his own way, but a lot more intelligent. Any party he engaged with enriched him and he enriched them by a lot. And there is a social/national pride in his achievements. That is the proper way enterprising and capitalism needs to work. I wonder why no one sees that. 

The larger issue is not that, it is the setting what the Commonwealth needs to do. At some point it is forced to bulk up their borders and that is the strapping setting. The UK, Australia and New Zealand will be forced to take a stance. Optionally not New Zealand, their Sopwith Camels don’t have the range to fly to the US. And I don’t think that they have an operational Army either, good enough for humanitarian jobs and rescue operations, but actual war on another shore? I doubt that.

So the Commonwealth could start crying foul and invite China to become the aid party of choice. China will love that, now it gets army and navy posts right at the front door of America. And now we get a new Cuban missile crises, but one at the front door of Los Angeles, Hollywood (the burning one), Chicago, New York and Washington DC. Yes, a real good sense of humor, mr. President elect. And let the influencers get the blame, it was his posts (allegedly) that is setting the flames sprawling and unlike the ones in California, these flames will have a national impact. Americans asked for this, they elected the man. So what comes out is on their own heads. As a commonwealthian I share the feelings of Justin Trudeau who said on January 7th (source: CBC) ‘Trudeau says ‘not a snowball’s chance in hell’ Canada joins U.S.’ And as that setting evolves I wonder if I should swap my optional future in Toronto with a more secure lifestyle in Abu Dhabi. The idea of having an apartment next to a mall (Yas Mall) and 4 tourist attraction becomes highly appealing especially if the Harry Potter universe is added in 2025 to the Warner Brothers Abu Dhabi park. Perhaps IBM needs IBM Statistics support staff in Abu Dhabi. With a (delusional) sign on bonus of $15 million I’ll be game to witch Australia for the United Arab Emirates. Still willing to move to Toronto (for the same amount mr Ellison), so what are my options? Unless something is done with the President elect, I merely see the UAE as an option. Consider that, that people are willing to leave Canada and the beauty it holds for a different kind of beauty (UAE, Abu Dhabi). And in the end it will merely delay the bankruptcy by 5 years, which gets Trump out of deep water and after that America will drag Canada into the same mess it created for itself, well done Wall Street.

All that for a sense of delusional humor? I will let you decide, yet consider that America opened to door to grow China in near exponential size, because they could end up with options in Australia, Canada, New Zealand and the United Kingdom. As Elon Musk has shifted his interest into ousting Keir Starmer from the post of PM of the United Kingdom (which is not the worst idea), however whatever he wants to replace him with will be a person HE can control and that is not on with me.

The last country will open doors all over Europe. How is the expensionarlism of Trump hitting you now? On the upside, these four nations will see a larger investment from China in their regions. Not the best option, but taking in account what America had in mind a optional preferable one.

Have an optional great day.

1 Comment

Filed under Finance, Media, Military, Politics

Tagged as , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

January 5, 2025 · 11:59

What is the difference?

A note to start with. This is pure presumption, there is no evidence that this is happening at present. And the second part is that I will be talking about AI in this article, all whilst I know it doesn’t exist yet. The setting of ‘AI’ is the conclusion of LLM and deeper machine learning at present and the solution in some cases is amazing, yet it is not AI (and that never will be the case), yet players all over the field (like for example Microsoft) they are set to the ‘AI’ field and there lies the danger, too many will snap their teeth into this field and they do not know what they are doing. The ‘et al’ parties in this like the revenue and will to some extent ‘accomodate’ what comes and what will connect to it. 

If this is the first setting of that stage, the second would be the accusation that ‘Meta Opens Floodgates For AI-Generated Accounts On Facebook, Instagram’ (source: Forbes). This sets up a new stage in data collection and data gathering and this connects to a movie called ‘Free Guy’ (with Ryan Reynolds) and that set in motion some thoughts that occurred to me. This part will be speculation to some, presumption as I see it for the simple reason that I have seen decades of lazy programmers and not to clued in data scientists who rumble to appease their data collecting masters. 

The premise
A man is going out on a date with his girlfriend, they are having a lovely meal and at that point he gets arrested for an outstanding warrant in Riverwood NSW, as he is accused of stealing merchandise from a shop and he is sought out to answer questions for the death of a police officer in that location, he is not wanted, but is a party of interest. He goes along with the setting, as only to see what is going on. He is certain that they aren’t looking for him. 

You see, the man is not the person they are looking for, to be honest there is no such warrant but there is the snag. Someone mixed up profiles and his gaming profile where he visited the Riverwood Trader in Riverwood in a place called Skyrim. You think I a kidding? No that is the reality we face when AI’s, who are not AI’s as AI’s do not yet exist. In the bungling mess that data scientists face they will cross the wrong paths and leave a lot of people in a dark setting as they are in line of warrants and black marks by the setting of that stage. And when someone will query the stage and ask if Riverwood NSW and Riverwood Whiterun are the same locations, or virtual ones. The computer will simply answer “What is the difference?”

Settings
The setting of correct staging of locations and perhaps the simpler settings that a game crime is not a real crime the computer throws a NULL, it was never taught the distinction. The data Scientist never thought it would become a reality. And there is the stage when we get fake profiles collecting data. No distinct verification of data required (apparently).

It was a danger I saw years ago, but no one seemingly caught on and now as everyone wants to trow in their ‘AI’ to be more efficient in data collection, real profiles and real people get twist in a setting of what is reality and that setting will become the event of the day for a lot of people.

I am not looking forward to the arrest warrants from Florence and Rome for killing these so called Italian Carabinieri. I killed dozens in Florence and Rome and they will not realise that those done as my Altar Ego (Ezio Auditore) were not real, but leave it to any data scientist to leave that little setting out in the open. Now that some are pushing their ‘AI’ delusional reality to the larger profile and matching stages with all kinds of profiles we face these dangers. Should anyone say “That will never happen, we are to clever for that” I will answer “Why are you selling AI while it doesn’t exist yet?” These are stages that will soon come to fruition and even as it is not exactly that exact, there will be cross linking social media sources a they think it is their great O (ask any girl, she’ll know what I mean) and the simplest setting is decades old. You can not compare a basket of apples and a basket of oranges by calling both baskets ‘fruit’ the simplest setting ignored for simple greed. Because these ‘AI’ systems will accept both as fruit, even as an actual AI system would see the difference and simply state “I cannot compare a multitude of Oranges and Apples in the same comparison. The difference between a real system and an orchestrated system. 

Have a warrant free day today.

Leave a comment

Filed under Gaming, IT, Law, Media

Tagged as , , , , , , , , , , , , , , , , , , , , ,

December 14, 2024 · 14:10

Calling a bluff

That happens, some people bluff and others tend to call the bluff. That is the setting that president elect Trump called on himself. We all heard how the upcoming Trump administration called the setting that they opened. They threatened the Canadian Trudeau administration on tariffs when “Trump threatened in a social media post to apply devastating levies of 25% on all goods and services from both Mexico and Canada, vowing to keep them in place until “such time as drugs, in particular fentanyl, and all illegal aliens stop this invasion of our country!”” As I see it, a larger setting that the US called upon itself. The war on drugs has been going on since June 17, 1971, during which President Richard Nixon declared drug abuse “public enemy number one”. I get that, drugs are the filth of any civilisation. Perhaps America could have changed tactics decades ago, when it was set to ‘the black population’, being white an wealthy enabled cocaine habits, all whilst crack users got the bulk of the heavy punishment. I cannot voice any opinion because it is too far from my bed. Yet the media used that setting to give us “New Jack City” and “Boys N the Hood” with an entertaining “Cocaine bear” for good measure. I reckon that “Traffic” is one of the best views on the subject (there are many I never saw).

So after half a century of failure the President elect Trump now blame the neighbouring countries. Well two can play at that. In the first I suggest any American arrested on drug charges (outside of USA) get the death penalty. No options, no trials, just point and click the gun. In the second we consider the stage that Ontario’s premier, Doug Ford is suggesting (at https://www.theguardian.com/world/2024/dec/12/canada-ontario-premier-trump-tariffs). With ‘Ontario leader threatens to halt energy exports to US if Trump imposes tariffs’. This is actually not a bad move (better than my idea). At present we have the idea that Canada’s revenue from electricity exports to the United States hit a record high of C$ 5.8bn. Quebec is the largest exporter, with Ontario following second at 13.9m megawatt-hours of power sent south. Of course the setback is that Ontario loses that near essential revenue. But consider that America loses 13.9m megawatt-hours of power which adds to the hardship America has at present and the next 2 quarters that hardship could be seen as close to debilitating. 

So should the Trump administration push the tariff bluff, the payback that follows is nothing short of a banger of a payback. I see all these bad press moments of Doug Ford, I cannot answer whether they are valid, but I reckon this one is on point and only 6 hours ago we were also given ‘Ontario premier suggests stopping US liquor imports over Trump tariff threat’ (at https://www.theguardian.com/world/2024/dec/13/ontario-trump-tariff-liquor) not a big thing for the non alcoholics and lets face it, Ryan Reynolds gives us Gin (perhaps soon Canadian Gin too), Dan Ackroyd (part Canadian) gives us Crystal Head Vodka and Canada also has its Whiskey types. As such, it will hurt America a lot more than it will Canada. 

There are other drinks that come from outside of the USA. There is Jenever (Dutch Gin, Netherlands), Gin (UK), Aquavit and Absolute Vodka (Sweden) not to mention the dozen of wines from the French speaking regions (like France). Oh, and Raki and Ouzo are Greek. As such plenty of non-American options. As I personally see it, the response to the Trump bluff will be countered in a few ways and it is my belief that the Trump Administration will be forced to do a 180 degree on the spot, that is if they would like to keep their other ventures running somewhat smooth. 

I personally think that Doug Ford called an upcoming bluff in several ways and all are promising answers to the situation that Canada is in no way to blame for. So what do they want? A 8,891 km wall? Who pays for that? As I see it, the war was essential for a long time, but as the ‘law’ unfairly differentiate the rich and the pour on drugs, this was never going in any direction fast. 

It seemed like such an easy solution but that was never go down well, because the complexities that American law allowed for made it way too complex (as I personally see it).

Have a great weekend, Toronto joins un on this Saturday in 2 hours.

Leave a comment

Filed under Finance, Law, Media, Politics

Tagged as , , , , , , , , , , , , , , , , , , , , , , , ,