Tag Archives: Sony

G-monopoly to the rescue?

Yup, that as the setting that imploded in my mind. It came at the doorstep of my sneaky sneaky creativity. You see when we consider the article at Reuters (with https://www.reuters.com/legal/us-judge-says-monopolist-google-cant-avoid-app-store-reforms-2024-08-14/) we might handle the stage of ‘US judge says ‘monopolist’ Google can’t avoid app store reforms’, we can agree, we can disagree (I disagree) but the setting is a stage that is not merely a mere ‘monopoliser’ it is quite a blanket cover of social inheritance. It comes at the dawn of a legion of Microsoft sycophants (agents of mediocrity) and that is a more dangerous stage then you realise. And always there is Microsoft trying to cut a nice corner for themselves. They failed five times over and they just can’t quit falling short of the rest of the pack where they want to ‘capture’ market share. For the non-regular readers of my blog the list is Adobe, Apple, Amazon, Google and Sony. And the loudest failures are Solarwinds and CrowdStrike. Even within the last week we saw several sources stage the boxing square using the Microsoft version of AI setting the dangerous premise of MAI (Microsoft AI) collecting the optional access of cloud systems. Now this is a premise that it is possible, not the setting that it has or currently is happening. But for reference when L’Oreal sees their revenue dwindle as one of the possible culprits namely Yatsen Holding, Estee Lauder, Avon Worldwide, Revlon, Coty, or CHANEL decides to take that short cut, L’Oreal will have a clear path what to do next. For their reference AWS can be found at Tour Carpe Diem, 31 Pl. des Corolles, 92400 Courbevoie, France. With the optional phone number is 3 315 660 2600.

Am I overreaching? 
It is a fair question, you see, I never much trusted cloud computing under Microsoft, not whilst there are valid options like Amazon (AWS), Apple, Google, and IBM available. I personally feel that Amazon is the superior provider, but I am NOT the best source of this information. I know too little about the G-Cloud, or the IBM version of that. Still the articles I read a few days ago scare my literally out of my skin. So there you have it.

So back to that, mainly judge James Donato in San Francisco. He heard Google and that greed driven Epic. You see Epic is in denial of an important factor. They accused Google of monopolising how consumers access apps on Android devices and how they pay for in-app transactions. The part that everyone seems to overlook is that Apple and Google had a similar plan in motion. This setting allowed Google and Apple to let everyone on-board. The small designers did not have to pay for massive amounts of money to get secure systems on-line. It is all done by these two providers. So they pay a little contribution and Epic immensely enjoyed that part of the equation and as they became more successful there need for more money (for stake holders and share holders) they decided to bite the had that fed them from poverty into wealth. Now that this part is over the hundreds of thousands developers can release an unbridled hatred towards Epic. But that is not merely the end of it. In this day and age of scammers and organised crime Epic is opening the floodgates towards these two players and I reckon that the first case (with evidence) that this is happening, both companies will both set a class action against Epic. So at that point where will the profits of Epic go? I reckon not too much towards their share holders, on the upside for them, litigation and trials are tax deductible. 

And whilst the media is all about the small player (multi billion Epic) against the titans of Industry (Apple and Google) I saw a new light. What if there was a new kind of monopoly game, with 4 players Amazon, Apple, Google and IBM and the board doesn’t represent streets, they represent cloud domains. There are still the utilities Electricity and Water (optionally called cooling) and the parks when all are obtained will give you a server-park item (hotel in the original game) and under that we get servers (up to 4) and the locations united will give you the upper hand in a server domain. The stations become continental backbones and they will have a secondary part. Should you get a station in a location, the servers get a +10% if you have all 4 you get a +20%. Now this is plenty of ‘over shadowing’ this game should have an educational side. So we have locations that invoke cyber security, social networking, AI and Data Warehousing. All have a -1% cost to your locations, if you have all 4 in one side of the board you get -10% costings (or 10% more efficiency). You see this might be a game, but the bulk or current users do not seem to comprehend the dangers that this case invoked. When the masses get to comprehend what is at stake and the fact that this is not completely set to a monopoly driven Google (or Apple for that matter), people might wake up to the danger they are exposing themselves to. And that part has been missing the to flame hungry (for the sake of money) media outlets. 

I always believed that games are a great way to teach people (when it is not Elden ring or Assassins creed) how to look at the image a little more clearly. So in that trend after the new movie yesterday, I decided to create a game for the occasion. It is the best move? OK, I am willing to concede that it might not be, but a free game that millions embrace tends to have a decent impact, more than we get now. And I am alway happy to engage with my sneaky sneaky creativity.

Well, the day is almost over, as such I will snore a forest into firewood and relax for my tomorrow hustle towards a morning with chicken and optionally some chili con carne. Enjoy your day.

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What’s in an advertisement?

I have been called many things (not all of them nice) but I do not care, I call it as I see it. This time it is Google that hits the spotlight, you see it is not all Microsoft that I cater against (often I do though). This time it is Cyber News (at https://cybernews.com/news/meta-google-youtube-instagram-advertising/) that gives us the news. This came from the Financial Times and the headline gives us ‘Meta and Google had secret ad deal to target teens on YouTube’, I am not judging this, but Google has stated on a few instances that they would not target kids. Still we get here “Google Ads help page itself says that the “unknown” category refers to people whose age, gender, parental status, or household income are supposedly unidentified. In theory, this could allow ad buyers to reach a wider audience” but we are also given “according to FT, Google could use app downloads and online activity to determine “with a high degree of confidence” that the “unknown” group actually mostly consisted of younger users” Now, lets take a different look and for this I use the Apple population (not people eating Granny Smiths) So lets go by the simple set of an iPad and around 128.5 million units of tablets were shipped worldwide in 2023. A little over 40% in the USA. The younger population uses their iPad for over 4 hours a day to do gaming. I took a small measurement in two hours I was fed around 2 dozen advertisements. Now consider that we have 80 million gamers on the iPad, as such 4 hours represent 40 advertisements per user and that represents 3.2 billion advertisements EVERY DAY, you think that Google, Apple or Meta walk away from that? And when we add the mobile gamers on Android and iPhone it becomes a much larger and more interesting number. 

On one side it works out well for one of my IP issues if we consider the larger premise. You see some are all about hijacking revenues from others, I took it into a different direction. When these three players lose a little over 20% of that advertisement industry. How strapped for cash will they end up being? Don’t trivialise this (many so called captains of industry will), when you need your revenue and you get to face a decline of 20% panic is ensured to come to the table. Like the advertisement bitches who cried fowl when Google wanted to do away with cookies. The setting I had was enable Amazon to a much larger degree, optionally enabling Kingdom Holding (Riyadh). A simple setting that many forgot about, because they all wants us to look to the horizon to the land of honey and AI, but that is at least a decade away, as such I saw another shore. 

But back to the story. So the response from Google was ““We prohibit ads being personalised to people under 18, period,” Google said in a statement to the publication. “We’ll also be taking additional action to reinforce with sales representatives that they must not help advertisers or agencies run campaigns attempting to work around our policies.”” And it could have worked if Google set through the cookie stage, but they did not. Now the setting is different, advertisement gaming is developing and we get a dozen versions of the same game and they all run on advertisements. And the game becomes worse for some ad streamers now also include advertisements. As such they are one step removed from the old setting that Electronic Arts tried to include in their sport games, the billboards in a game all showing the advertisements that EA could sell. In the long run it could have given them a revenue boost. Now the game sets a different premise. You see you can fight of getting more revenue, or you can make sure the others cannot get any, that was the premise that I went for and Saudi Arabia does not have to cater to Americans, more importantly they could deny America well over 20% of that revenue. Consider that the big three techs have to report a drop of 20%, how does that work out? In addition to that loss you could capture a part of that revenue. You see the USA is all about monopolising issues, all whilst no one looked to the shores behind them to see what they lost and that was the place where revenue was all over the floor.

The setting is given, but when we consider that they either confess on targeting minors, or take the losses. And my solution doesn’t target at all, putting this solution largely in the clear.

Still, the EA premise had me thinking, not a similar approach, but a very different approach. One that give a much higher premise of engagement. Like the cheaper Netflix, set the console with a gaming portal and that portal has a niche for advertisers one that pays the viewer in credits, which could go towards a lower fee, or game coins to get free updates (enhancements) for in game shopping, any game on the platform. That was a side no one (seriously) looked at. Games are set to a developer, not to a portal and when they want to be there they will have to agree. Consider any console with 50,000,000-200,000,000 gamers, do you really think a game designer wants to be cut off? Consider that the Xbox Game Pass has only 18 million users. And the numbers I stated were conservative, this solution would be next to the PSX2 (over 155,000,000) and the Nintendo Switch (144,00,000) that is what was at stake and Google shot themselves in the foot (my speculation) as they dropped the Google Stadia, as such the Amazon Luna and the Tencent console are all that remains. And when we see those numbers, a larger base exists for advertisers, but in my view a more limited one. Still, there is (to some degree) an option whilst removing a massive chunk (I think around 20%) away from Apple, Google and Meta. It was an evolution to the system as I set it up and the advertisement funds are merely the icing on the cake. 

The added ‘protection’ that is given could sway plenty of parents to go this way, not my initial interest, especially when phase one 50 million is reached. The system will fuel itself towards users like the CBM64 did in the mid 80’s. Still the others need to rethink their system, because for now they think it is all OK, but when the setting changes it will already be too late. Look at the Cookie stage, only when they finally switched it off in part, the advertisers starting to cry like little bitches. Three days ago we were given “This latest twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London.” Wake up call? This setting was known for a couple of years, as such these people had plenty of time to revisit the sands of opportunity, but they thought that it wouldn’t get to that, and the money would keep going in. Now the premise will likely become that they lose out on a population that gets into the millions, no free ride for cookies (cookie monster ate them all) as such they will have to put the prices down by a lot, because targeting is soon to be a real issue, for this the Google and Meta setting comes into play. Either regulators demand a larger scrutiny (expected turn) or the advertisement world will lose 4.3 billion advertisements on iPad alone, now consider how many game on their mobiles? That is a reported 79% of an expected 18,250,000,000 billion in 2025. Set that to revenue numbers. Yes what one party tells is not what some do, or they tell them where not to look for certain restrictive papers. Oh, and my simplistic number stage gives me around 2.8 billion advertisement options are optionally soon lost or diminished. Yes, my 50 million consoles were hilariously conservative. 

What’s in an ad? Nothing a gamer wanted to see anyway, as well as a few other clusters of pushed to watch advertisement people. So how will Meta continue at minus 20%? Apple will do fine and Google will have its android, but when that newly reinvented shore comes, Google will also have to make due. As such,  they can bite the bullet or set up a fee for Youtube, which will make TikTok happy to no extent 

They say all is fair in love and war, did you ever consider that the people have a voice too, that they are pushed towards apps with no avoidance? What happens if you cater to those people? Google should know, they grew their search in a very similar way.

Have a lovely time and see you perhaps in a place without advertisements every couple of minutes.

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The judge shouldn’t

I have two things on my mind. The first is the Olympics. I do not follow it every second, but I was ‘witness’ to two events. The first is a Canadian swimmer, I refer to her as Funny Flounder. I have a thing for alliteration. It is Summer McIntosh. This 17 year young swimmer, on her first Olympic challenge got 3 golden medals and one silver one, she also broke a few of her own world records. I reckon that over the next 6 Olympics she will win a lot more. It is amazing that any person at that age can have so much drive and focus. I know I have focus, but I could never achieve that result in any discipline, not even when I was in the height of my fencing days. Then there was the Dutch Femke Bol. I saw her in the last half of the leg she did, going from 4th to 1st and win the golden medal. I have never seen such an achievement and I am happy I did now. Yet, this was not what was occupying my mind. 

On my mind was the article (at https://www.khaleejtimes.com/business/tech/apple-asks-us-judge-to-toss-antitrust-lawsuit) where we see ‘Apple asks US judge to toss antitrust lawsuit’ we are given that it is one of five blockbuster monopoly cases pending against Big Tech companies. It was a story originally by Reuters. We are given “a lawsuit by federal and state antitrust regulators accusing it of illegally monopolising the smartphone market, saying the case would have a judge redesign its popular iPhone”. Fist off, I am not an expert on anti trust lawsuits and it will probably show in a moment.

I stand by Apple in this case. You see these people are in a wrong state of mind (and then some). I do not have an iPhone, I am an Android person and I will remain an Android person. I have nothing against Apple, I have had an iPad since the very first generation in 2010, it my present from me to me to use in University. It never let me down and in 2020 I replaced it with the iPad Air. 

The first never let my down until it was replaced and I am happy with this one too. So I do like the iOS system. My issue was that the world was eager to play down the iPhone for too much and in an age of wannabe’s thinking of their ego we saw the iPhone take the market by storm. It pretty much destroyed Nokia, Motorola and Microsoft (yes they had a mobile once). It headed ahead of Samsung (a brand I hate) and made short work of Google Pixel and Huawei with their assortment of mobiles. Actually the US government reduced the market share of Huawei. So to these antitrust regulators I state ‘Screw you’ (with a clear lack of anti trust laws). You see whilst the others were propagating their own ego’s and hide behind marketing presentations that were there to ‘appease’ the share holders, Apple did something else, they approached the customers, they listened and approach clients with presentations and newish innovation. So whilst they did that and released the ear buds and the smartwatches, the people looked and listened and joined the iPhone crowd. And there is more, The Sherman Antitrust Act of 1890 has ben around for a while, so where were they when Netscape was murdered by Microsoft? We have United States of America v. Microsoft Corporation, 253 F. 34 as well as the overturning in 2001, after 11 years in court. There is a difference. Apple created iOS in a presumed (by me) towards the IoT (Internet of Things) and Apple has always heralded interconnectivity on their systems. I have two really bad issues with Apple, but not with my iPod and iPad, they always functioned perfectly. 

This matters, because the US regulators are apparently fond of shooting themselves in the foot. 

And that is what will happen if a judge redesigns its popular iPhone. And the setting (as I see it) is that they never minded anything as Apple stayed in its niche market, but now with the smart phone it is different. You see ever since I looked into matters (around 2011) I saw that the stage was going to change. Mobile devices were going to be generic with optional simplified hardware, the power as going to be the software. So 5 devices and one program solution and for the most that is coming to pass. We have Apple, Google, Huawei and Samsung for the most and Microsoft is out of THAT race. The lag that Motorola and Nokia have are just too big. So when I see “The Justice Department, 19 states and Washington, D.C., accuse Apple of an illegal monopoly on smartphones maintained by imposing contractual restrictions on, and withholding critical access from, developers” I say ‘bollocks’ The issue is who are the iOS developers? In 2011 I have cess to the development kits of Apple (schoolwork) and I never entertained it other than the assignments I had. I was an Apple user, not a developer (I regret that a little right now). 

So when we see “an illegal monopoly on smartphones” I say that this is not an illegal monopoly, it is a system setting that they selected, other than Android (Google, Huawei, Samsung) and Windows (Microsoft), actually I am hard to keep a straight face when setting Windows on a mobile phone. Can you imagine the CrowdStrike damage mobile phones might have had to endure? Oh and when we see this did anyone consider the consequences that were on IBM, who basically forced people to rely on IBM hardware. Perhaps HP can rephrase the nightmare they faced on IBM with their printers. 

There is a second tier to this all, we need to consider that The Sherman Antitrust Act of 1890 is no longer the best way to go about this for more and more devices. As the mobiles become more generic and it will be on the software to trample a path into this all. When we consider that Google now has the Pixel 8a, Pixel 8 Pro, Pixel 8, Pixel Watch 2, Pixel Fold, Pixel Tablet. At least three of these systems are nearly identical, they have 1-2 processors difference. Their difference becomes the software. But that is now, I expect in the next 2-3 years that there will be more devices all powered by the same software and optionally the connecting devices (through the mobile phones) . The lawmakers of 1890 would have never expected this and the differences will grow even more.  And a prime example here is Microsoft. We now get “All you’ll need is a compatible Fire TV Stick, a Bluetooth-enabled wireless controller, and an Xbox Game Pass Ultimate subscription to stream Xbox games. Microsoft is working to allow Xbox Cloud Gaming to stream your entire Xbox library, and not just titles that are part of Game Pass.” Did anyone consider “a compatible Fire TV Stick”? So how long until they revamp the gaming industry with that solution? How long until they (a speculative view) impede devices through that connection where an error stops the Sony Playstation or Nintendo Switch to no longer with with their software because (speculative) software by Microsoft impeded it? Oh, they’ll be all apologetic, but the damage will have been done. We see (at Microsoft) “The Program Install and Uninstall troubleshooter helps you automatically repair issues when you’re blocked from installing or removing programs. It also fixes corrupted registry keys”, so this issue has been around from Windows 7 (2009), and was still around in Windows 10 (2015), so it was an issue for at least 6 years. Do we really want them to get involved? Come to think of it, l I would be on the first plane to Shenzhen if it comes to that. Oh and I haven’t even considered the damage that solution would do to the Amazon Luna. Apple had a solution and it has propagated that solution to all things Apple. They marketed their solution widely and innovatively and innovation is what is missed in many Big Tech companies. Too give another example, last year Apple did something Awesome. We see a meeting with a youthful young sprout (Tim Cook) reporting to Gaia and getting lectured by her. The brilliance was that plenty of companies took a paragraph out of their time to publish that they are on track to be carbon zero. Apple made it a presentation (advertisement) whilst giving a report of their directions. It was funny and it was pretty brilliant. Google and Amazon missed the boat and there was no value in copying that. So that is the innovative presentations that are Apple. The bigger picture is that mobile phones are presented through marketing and Apple marketing slaps the marketing of Google and Samsung. So we see “an illegal monopoly on smartphones” all whilst the others aren’t doing their bit to keep up (or seemingly keep up), so why punish Apple for that?

As I see it the judge has to toss the case, of not for the logic then for the reality that if this setting is pushed and Microsoft steps in, then we come to the conclusion that the US government is merely a tools for Microsoft to stop it from collapsing on itself (my personal view).

Well that was me today. 190 minutes from Monday here now, Vancouver is still pre Sunday breakfast. Have a fun day everyone.

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Doubt it if you want

I got another message last night on me claiming that Google drops stuff and that I was sitting on IP worth billions. They all want the complete rundown, but these wannabe claimers and optional IP thieves want another freebee. I can do you one better. 

The setting is that your phone takes an image of any text and google Translate will translate the image. That was recently. Or better stated I got an advertisement on the matter today and things just clicked in me. You see (at https://lawlordtobe.com/2022/02/13/looky-looky/) which I wrote on February 13th 2022, so well over two years ago. I gave the setting that we see now. In my version I used Google glasses with a bluetooth link to the mobile. It was a setting to a new Watchdogs game. Now we get ‘the real deal’ that Google can translate it. Now, I am not claiming that they stole my idea. Google does its own thing and there is even a large chance that they never saw my story. So, what am I trying to say? Well I have been in IT over 40 years. I got into IT in the beginning of the 80’s. When you are that connected to hardware, software and IP. Your mind designs one, the other, or a combination. It is a natural setting. So when I stated that Amazon Google et al left billions on the floor, I was not kidding. The article ‘looky looky’ gives the example that I was ahead of Google by two years (more likely one year, the application did not write itself) as such they have a good idea and they made it work. I was venturing in another direction, one that Google rejected. As such only Amazon and Tencent Technologies remained (Apple as a possible third) The fact that Amazon left these billions on the floor as well made me go tsk, tsk, tsk. Now in the given example with the Google Glasses it was the story towards a game, nothing more. 

So consider that I was able to set the stage (a partial design) of what Google is not able to do. Once they connect to google glasses it comes close to exactly what I had in mind. As such I am speculating that I was three years ahead of them. As such I feel comfortable with the setting that 50 million console in stage one and up to 250 million consoles would be possible (any higher is possible, but I remain driven to conservative numbers) and in this in 4 territories are the focal point. Once this goes towards a massive crowd whomever goes that way will see a lot more revenue. Consider that this streaming solution would break the record that the PlayStation 2 had with 155 million consoles, the most successful console in history. I merely did this by expanding the scope of a console. That was the setting that Amazon and Google left on the floor. In a time when they are all shedding jobs, they overlooked in excess of 5 billion a year (based on my numbers) in the first phase. In addition to this recent numbers from the sources give a rise to speculate that it is possible (depending on production) that the 50,000,000 consoles would be reached within a year and that is less than 10% of a population in three regions and there are at least 9 more regions, so I am confident on my numbers. Amazon and Google left that much on the floor (Microsoft is not welcome here). So when you see that I came up with an idea more than two years ahead of Google, wonder what more they left lying around? I am an IT brain. There is every chance that other people have a different focus that people (and me) do not have. So what can you come up with? I merely focus on gaming and IoT. There is a lot of settings that others can see because their focus is there. A year before that I contemplated that these Walking tours on Youtube could be used by Google to consider a new trace. You see wouldn’t a walking tour video be more interesting if a retail client on that tour could place its advertisement in that video (close to where the shop actually is)? Consider that we got in April 2024 “buyers aged 18-34 are 130% more likely to book a showing if there is a virtual tour available for a listing” and several walking tour makers have well over 100,000 followers. That is real money and that is a real population. I mentioned this around 2020, so what did Google do about that? I still get all kinds of nonsense advertisement. So how much did Google miss out on in this setting? I don’t know, there is a lot I do not know on this, but it is possible that Google does not know that either. Perhaps it is not profitable enough. But what was true in 2020, might represent serious cash in 2024. Johnny Strides (Toronto) has 111K subscribers. Several Dubai video’s have almost 900K views. This is a direct population. People with interest in a topic is a population that engages with the maker (by watching and optionally with feedback), so what happened? Was generic pumping of advertisement enough? With so many fake accounts and farms, at some point Google will be requested to up the quality of their ‘population’. When that happens and advertisement can no longer be seen as a direct marketing channel. They will have to change gears, or they can start to up the quality of their viewers. Two simple examples and as soon as the 5G option for real estate starts elevating real estate in a place like Dubai the numbers start adding up. They had in Q1 2024 $29.9 billion. If this solution would only add 1% (I thing it might be as high as 3%), that amounts to an additional $229,000,000 And that is only ONE CITY. So what about London, New York, Los Angeles, San Francisco? You still think this is merely a bluff? All directions that Google should have done already and they didn’t. But they were were ‘eager’ to state two months ago “the company is “simplifying our structures to give employees more opportunity to work on our most innovative and important advances and our biggest company priorities, while reducing bureaucracy and layers.” Which is optionally their way of stating that they shedded 12,000 jobs. I just gave them two reasons to not do that, well one reason, they already dropped the Google Stadia, they never saw the 50 million consoles option, which leaves Amazon, optionally Apple and Tencent technology. Are you starting to see that they (others as well) dropped the ball?

All levels of people are rehashing the view of others on AI and IoT (Internet of Things). So why don’t they act what they preach? Oh and my real estate is merely one channel of a much bigger setting. Real estate was merely the most visible one, but not the only one. 

So have a great day and enjoy the upcoming Friday, for me that day is only 3 more hours away.

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The players

This is a bit hard for me. I have just had open heart surgery (4 weeks ago) and things are not panning out like I would hope. I think I am now on my last few legs, things might improve, but I do not think so. This is it for me, so the last thing I can do is to keep the IP out of the hands of Microsoft. Why would they enjoy my life’s work? The procrastinators of mediocrity. The man who gave us the term ‘Meh, good enough’? The insult is just beyond insane. So lets follow this up with the players who were invited. 

The favourite child
That was the first, Google. I have always ben pro Google and as such they had a first position. That was until they dropped the Google Stadia. At that point Google was out. The Google Stadia was the number one systems, but they were not alone.

The initial players
So, I had to look at other players, there were three

The three are optional choices, the all needs to pass the qualifying questions (Whether they can run unreal 5 engine applications) but that is about it and the rewards are there. 50 million consoles in the first stage and another 125,000,000 consoles in stage two. So from inception until about 2 years to get the numbers. That places the system who takes that dive to the top of the charts, surpassing Sony and equalling Nintendo, that is a strong incentive and the cost? A Canadian passport and 300 bitcoin post taxation (a lot less then initially) but with my timeline sliding out of reach, I can merely hope to get some kind of a reward for the idea and I have written about it often enough (not everything) but the larger lines remain intact and as I settle on the stage another player made his entry.

Finally

You see, it seems that these players are afraid to commit, so I needed another player to optionally commit to the idea and an Islamic system might be a stage that a person like HRH Prince Alwaleed Bin Talal might like to spread his influence out over a much larger domain. Consider Egypt with 109 million people, Indonesia with 273 million and Bangladesh with 169 million, beyond that Islam is followed by a total of 1.9 billion people. My numbers were straight on and perhaps low as well. A islamic system that unites them all? A nice dream to have and one that could be a reality. That is the path I saw and now that my track is running to an end I want to make some money to life out my life in decent comfort. Is that too much to ask for? 

Anyway, I still have a few sides to sell and other places that can see that there is more to me. Will it work? I don’t know but this path was one I never predicted. One cut short by an open heart surgery. Will I survive? Perhaps, but not to the degree I expected, that much is certain. So now I can only hope that I can sell my IP to a party that is willing to hand me my dues. A simple dream but it is all I have left.

Enjoy the day.

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What are sports to you?

A question I have been pondering. It started a week or so as the Swift hatred entered my Twitter account. I have no idea why there was so much hatred. She is gorgeous, she is a singer and from one photo I saw she has the muscle tone of an olympic athlete. So, what is not to like or love about that youthful young sprout? But this is about sports and for this we need to go back to early 2003. I got my Xbox with a new mobile subscription. I wasn’t looking for it, I had my PS2 and I was happy. I had nothing against the Xbox, gaming is gaming. And on a nice summer 5 friends and me making a team of 6 decided to have a little American Football match. With the EA game that as possible, so on Saturday we started the elimination game each a 15 minute game (I believe) and I ended up 4th. I lost the last game against the Steelers and the steelers went to the podium to get 3rd. The final that was to be played Sunday (we were all tired) was set to noon (a Gary Cooper reason). And the final match a two times 30 minutes game was set between packers and raiders and the raiders won. It was perhaps one of the nicest weekends that year. There were snacks, there were suds, there was cake in-between and we were all having a great time. Even now 20 years later I still remember that weekend. Gaming and sports. I was playing the 49ers for the most nerdy, dorky reasons of all. I saw one of their cheerleader calendars that year and San Francisco seemed like a cool city. 

Does there need to be another reason? I like my hockey, my NHL games. So as the 49ers are due towards the Super Bowl these thoughts came flooding back to me. 

And as I was looking at the news I see how Taylor Swift could make the flight back from Japan with the words ‘You need to calm down: Taylor Swift can fly from Tokyo to Super Bowl in time, says Japan embassy’ (source: The Guardian) is the world mad? First if she can’t make it, she can watch it on TV. She has a jet with TV. She is a multi billion dollar business woman and she has her brand, just like Travis Kelce has his job and his job is on the line that day. He might not be the quarterback, but this is the game of a lifetime and he is just as important as the other players. This is one match when being a team matters. Prima Donna’s never make it to the finish line. They need their team and this is the grand slam of finals in sports. 

I doubt I’ll see it, I am not a football fan and I am not sure if it makes the Australian TV. I will keep an eye on the Google Scores. And it all matters, as I see “Big name advertisers from Netflix to Google paid as much as $7 million for a 30-second spot during the game, seeking to capture the attention of the roughly 100 million viewers who tune in each year.” Everyone wants to cash in, everyone wants to see part of that 100,000,000 audience. I get it, but it is about the sports (and perhaps the halftime show)

But what does it mean to you? You see EA has its franchise, but when did they go out to make it about a friends sphere? Not what THEY believe it to be, but what you believe it to be. You see, I never got to safe that game (and now It doesn’t matter as I do not have an Xbox), but the option to set that match in PDF, or perhaps the game created a social media page. When was that done? We underestimate the connection of sports and play and the franchise holders underestimate it even more. In a global view it matters to people in Pakistan and India to keep scores of their achievements in cricket and I reckon in other games too. 

Saudi Arabia and the UAE are not far behind them. These 4 make up for a 2 billion population, not all are into sports, but it ends up being a lot more than the population of America. These franchise holders have been catering to the wrong cluster as far as I can tell. Now that sports are going to be a much larger presentation all over the Middle East these people need to consider changing gears and they need to do this before their next games come out. Whomever does it will have options to really become a larger player in sports. But it all reflects back to ‘What do sports mean to you?’ It is not the easiest question. Even kids misalign their views because of what they feel of any sport. But ask any Pakistani Kid and for the most their will answer that Cricket is their life. And Cricket (on PS5) heard that call. Yet we also get The user score for NHL 24 on Metacritic has the game received as “generally unfavourable”. Not a good thing. And it gets worse for them. The Middle East has no representation as far as I can tell and in the upcoming years it will matter. It might not be NHL, the Emirates Ice Hockey League (EHL) is starting to get noticed and that implies fans and youthful players. I believe that gaming can head it off giving the young players something to care for. And in all this sport is caring and caring is sports. You might think I am wrong and that is fine, but consider the numbers. How many people play the Cricket game per nation? I never found these statistics and now they matter. You see there is a shift and it is turning towards the Middle East. Not for American Football and not for the Super Bowl, but this even shows how much sports have been in decline in the west. Soccer players will disagree and I hand that to them, it is all about Europe there. Yet there is a shift there too. We are catering to the wrong crowds and these franchises better wake up soon because that is how rifts start. That is optionally how new and better franchises are created. By the way, in 2003 I could set my entire game towards a SF49 interface. Later it was dropped. Why? Consider the thought behind that change and wonder how there is not a shift amongst gamers. The NHL games never gave me that option, other then my home stadium and a collection of players and outfits. But the interface was generic. Why not appeal to their fans? Why can’t actual scores not be added to the game tweaking statistics? All ideas that have been floating around for at least a decade, but we aren’t seeing any of it in the NFL, NHL or NBA games. Why is that? What are games to you and what are game to them? When you consider that these franchises are merely interested in money, where does that leave you? I let you ponder that and you all as you enter the last week before the Super Bowl. Sports are more than one game, but this is their moment, their aim for the throne of footballs. We can merely sit by and watch it on TV (or if you are rich and lucky) watch it in person. 

So have fun and watch out for that wicket this day.

 

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Something really new

That was my thoughts at some point today. You see, I have heard the news that there would be coming a remaster of the very first three God of War games. I have no idea how true it is, but I started to think of a different setting. You see the first game scored 94% and was pure gaming heaven (or hell depending of your point of view). 

The game was excellent and checked pretty much every box on what makes a great game. As such I very much doubt whether Remake or Remaster will do the trick. I think it is time to add the Reengineer term to the equation. They should go (if possible) with the same cast. They did a magnificent job and this was on the Playstation 2. 8GB is pretty much the best you could get and that was in a system that only had 32MB at its disposal. Now the picture changes. And it goes way beyond the ‘expected’ settings. Yes to Unreal Engine 5, yes to the enhanced audio. But what more? Well, how about adding another track to the game with environmental settings by Bear McCreary? So we have one score, one basic music added to the game, but depending on where you are the Aegean Sea, Athens, the desert, the temple of Pandora, the realm of Hades. That music alters with musical instruments and perhaps some rhythm. Added, not replacing the original music, which was awesome by the way. Now we get to the story. The story was perfect, yet more could be done.

Books
To give the gamer that little bit extra. The 5 games, all get a book. As you complete the games the story remains the same, but with added findings the books get embossed with additional materials. The books in the styles of Homer, Aeschylus, Hesiod, Euripides and Herodotus could be created in game (sort of) and when the game is completed you can read it on the PS5, or export the PDF file. So if you find all the secrets and optional side missions a book is 100% complete. The book will show you how complete it is. 60% is the main story and the 40% could be added as you find all the eyes and feathers. Why? This has never been done before and to get a new stage, we need to add things, we need to give the gamer who did play the original a game that is more than mere better graphics and music. 

Items
Like in the third game there was an option to find things to make the new game plus a more rewarding event. That could be done in the other four as well. The same items from the original remains. But what happens when you find the Dolphin bracelet of Poseidon? Perhaps in water you regenerate. Just a thought. I am not telling Santa Monica how to do their job. They have shown mastery several times over. But my mind went spinning on what more could be possible.  

They are talking about the first three, but we saw the third being remastered on PS4 (and it was awesome) as such getting all 5 done (optional in two master releases called the Kratos, the Greek era) and beyond that I wonder what more is possible. The first two games were released on systems three generations old. So much more is possible now and the added icing on the cake? It is still a Sony exclusive. It Sucks to be Microsoft here. And the idea to see Cronos in unreal 5, to see so many settings in todays graphics would overwhelm gamers everywhere and having optionally two master collection as well as the new concept of reengineered games would open so many other doors too. Too many ideas are entering my mind (some actually very useless) but the idea that I can play almost 20 years of God of War again is overwhelming my senses. 

If all this becomes reality 2025 might become the greatest year of gaming for Sony lovers. I just rewatched (on YouTube) someone doing the first game in 5 hours and change. I took a lot longer and I saw coffers with items in places I had never considered looking. It was awesome to see a 2005 game pleasantly surprise me 18 years later. It made me consider that some changes would be essential. The small shiny star on things to do was all there was in the PS2 era. Now we an do so much more, as such the reengineer option becomes ever more clearly and that has the benefit of not having been done before to this degree ever. Another new stage for the PlayStation. I can only hope I am still alive when these games are released (traffic is a killer in Sydney).

Enjoy your day, it’s Saturday here now.

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Warning to Google

This must be done. I have spoken out to others and I love my Google, my pixel (etc, etc) and as such it is important to speak out to them as well when it is called for.

As such it starts with the latest update to Android, the Pixel now gives the weather on my screen, this is great. Then the problem started. I woke up with my mobile saying it was cloudy and sunny. As such I went out to infuse my blood with caffeine. A process most people go through, especially at 08:00. So I walk out and I am drenched to the bone in about 45 seconds. 

As such whilst sipping coffee I take another look at the weather part. It was set to Sydney. OK, my bad. So I look at the settings and I add Burwood to the equation. But here the issue starts.

Google wants my GPS to be active. There is no reason to keep track of what I am doing and in addition to that, GPS is an additional drain on the battery. A drain I can do without. It would have been so easy to save that setting in the app. Just save Burwood. I am there 97% of the time anyway. You see here is the warning to Sergey Brin, Larry Page and Sundar Pichai. The world needs one less Microsoft, not one more and that is where you are heading. Living of captured data. You got ahead by differentiating yourself from Microsoft, not to clone its business practices making Google the big bad to become.

And it took seconds to see that saving the weather setting was the easiest. Some might like to activate GPS, some need it but forgetting those who do not like it is bad policy. You see the current big bad (Microsoft) has additional issues and more re coming their way.

They bought another gaming franchise and paid close to $100,000,000,000 for it. So at 6% (rounded down) implies that they need to make well over $6,000,000,000 to merely pay the interest. Their gaming business is stated to be making $3.9B per quarter, giving us that 100% will go into paying of this load (principle and interest) and that will take a speculated 20 years to complete. This is now a setting where we see in what I presumptively call a Ponzi approach to their businesses. 100 years later and some still think it is OK to be this stupid. I saw this in the late 80’s with a Dutch firm called Infotheek. They bought everything around them and they went the wrong side of bad soon thereafter. This is in part why I predicted that Microsoft will enter collapse by December 2026. They lost their battles against Apple (tablets), against Amazon (AWS), Against Sony and Nintendo (consoles), ad now they are shedding marketshare in Office and streaming isn’t going their way either and that will go from bad to worse when the Tencent Handheld becomes a global brand. This is what is out there and Microsoft is losing more and more battles.

Google, I do not fault you for leaving billions on the floor. You did drop the Google Stadia after all. But when we also see (at https://www.bbc.co.uk/news/technology-67937725) that the BBC reports that ‘Google’s billions make job cuts ‘needless’ – union’, we see a new pattern evolve. I am not judging on this move. There are always two sides and we see one side, but the image for Google is changing and that is not a good thing. They need to show themselves different. I for one (for more than one reason) are all in favour to change that workforce. Not to fire them but to give them a chance to pick up the billions Google left on the floor and there is more than one stage here, so there is a real option to pick up a lot of money globally and I recently gave the view on my blog. So I made it open to all (except Microsoft, they can sink to hell for all I care). 

So what gives? Why does a nobody (me) give a warning to Google? I reckon that is something you all need to look at as well. 

Enjoy the day, It is Friday here, in Vancouver not that much, they still have a bit to go.

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Redefining limits

Yup, we all do that. Perhaps me more than others. This time I am not slapping Microsoft (too much fun), but it is time to have a small go at Amazon. They were asleep at the wheel as well and they still have their Amazon Luna.

This is the image of a board game called Hero Quest. The game (at present) is not important. What is, is the fact that someone turned it into a video game. Now I am not judging that game (never played it). But there is a whole range of games that are ignored. The most important part is that people did not go into this with their imagination turned on. So let’s take another look at another game. 

Behold the Harry Potter edition of Clue. A game that could be played online as well. But consider another stage. What if the stage of the board changes depending on the character you play? The rooms and layout remain the same, but how you see these corridors and rooms do not. In Hero Quest we see a ‘bland’ board because at that time it was what there was. Now consider these corridors having shades and shadows. It gives a rogue less visibility, implying that in a dark part of a corridor he is unlikely to be seen and can attack once with benefits. In clue the characters have different secret passages, or at least not all of them. In addition (playing by the original clue rules) Hermione has additional question skills. Harry has movement skills (broom and such). It doesn’t change the game, it merely alters it and it becomes a whole lot more interesting to play that game with a specific character. 

We can go on all night and do this to a while range of games. My issue is that board games aren’t new. They are also not new in video games. So why didn’t anyone take this to a whole new level (looking at you Amazon)? 

Limits is where you see them and redefining them is seen when you destroy these limits. Players like Amazon are so used to let others (with limitations) set the premise and they are ignoring what could have been done. 

There were so many board games. There are the MB games (Milton Bradley Company) and their games were ‘top’ entertainment through the 70’s-90’s, so why were they forgotten? I get that they were not on the mind of CBM-64 programmers. But now with most limits gone much more could have been achieved and in streaming it will be important to set part of the stage where the whole family could compete and that is where streaming could push the new score of entertainment. If it is single player, against NPC’s or others online, the multi-view comes back into the equation. 

So do the math. How many games for Amazon Luna were released in 2023? How many were played? Now consider these board games and let people play them by themselves (against an NPC) or online agains a friend of fellow player, what clusters of eager players would Amazon have unlocked? 

That list could go on for a while and it could also include a few other options, but I think the message is clear. The console makers (all apart from Sony and Nintendo) are leaving it up to others to fix things. I think Amazon needs to take a hard look at where they are and where they think they are going. It is important because Tencent has a handheld for streaming and they are about to push their borders all over the globe. Microsoft can claim all it wants, but the new Elder Scrolls is (according to sources) at least 5 years away. Nintendo needed less then 2 years to surpass them and Tencent is likely able to achieve the same. It is now up to Amazon to be regarded as a serious gaming solution of become 4th in that race soon there after. They might land ahead of Microsoft, but in gaming that is not much of an achievement.

Just my few cents on the matter in this new year.

Enjoy!

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Utter brilliance

Yup, I agreed from day one, but to see this reenforced is never a bad thing. The game was initially released in April 2022, as such it is reaching its second birthday. I got it on day one and I was happy as might have ever been. You see, I still remember the first game, which was in display in my DVD shop of choice. I thought it looked cool and I played it for a moment. I suddenly felt a tap on the shoulder asking if others could play. Right there I had lost 45 minutes and I rushed to get it then and there. After that I spend serious more time on my PS2. Over time I got the other games too, but LEGO Star Wars was always shining a little more.

As such when the Skywalker Saga came out I rushed to the shop on day one. I never completed the game, but I did clearly see that this game was a lot more then the previous versions. This all comes to the surface as I started to play it again on Christmas Day. Now (boxing day) I am a little over 50% of the entire game. The game is that big. Suddenly I realise that this isn’t a race. This came is a marathon. A one of its kind and it is clear it is brilliant. There is so much to do, there are so many levels and so many playing locations that it boggles the mind. Metacritic only gave it 82%, but I personally believe it should be given a 90+ rating (91%). For any game to keep you interested for close to two years and give that much playability is just insane on several levels. I personally believe that any Star Wars fan should have the game and any SF fan should consider it. The game at present has a little over 5 million copies sold, but I cannot see the source materials. I believe that it would be close to double this and the makers deserve it. It is by far the best LEGO game ever. It is by far one of the best games ever seen. Only to be surpassed by high res games like the Horizon series, Hogwarts legacy and optionally Skyrim as well. To be on that level takes a very special design team and they delivered. Even now there are additional things you can buy for a few dollars (character sets). They aren’t essential because the game allows you to get 380 playable characters, so there is more then enough. The game has several challenges and puzzles giving you a minimal grinding feeling. There is some grinding, but as I stated minimal. 

As such in the second wave around I now see the game as a work of absolute brilliance. I think that no matter what console a person got this Christmas, if they liked Star Wars, they will love this game. And for a game that is on systems as little as $15-$25 (online price) that is an investment worth every penny.  

Consider that a game like this keeps you busy for months, how much would you pay for that? To be honest I had most LEGO games (not all) and the Jurassic version is the worst one. The others are fine. A game that is not about bloodshed, but keeps the younger player busy for a long time. What parent could resist adding that game to the surprise stocking? 

I have written about hard topics and soft topics. I do believe that an article like this is essential at times. We can all write what we believe on day one, but to be able to do this after well over a year when it still has value is a little rare. There are more games worthy of this (Skyrim being one), but in that regards the load of games deserving that fate is rare, it is slim pickings in the long term gaming achievement. A setting we seldom consider. And Warner Brothers doesn’t have that many games out there to begin with, to hand us something this legendary needs to be remembered. Especially to all the gamers looking for the next big thing. The simple question ‘Did you consider something from April 2022?’ Should be out there and it shows us all whether this is a gamer or a console fashion seeker. OK, I will allow for some gamers to not like Star Wars, that is fair enough. They do exist, it is rare but it happens. 

Some are all about racing, some are all about sport games and they might not like LEGO games. But consider the Star Wars Range and the Harry Potter range and you get 2 games that will keep you busy for a very long time to come and lets face it. 1 (or 2) games keeping you busy for months. List the games that honestly did that you, that list will end up being a lot shorter than you imagined. 

Enjoy the day (optionally gaming).

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