Category Archives: IT

May 30, 2018 · 11:39

Be not stupid

There is an article in the Guardian. Now, we all agree that anyone has their own views, that has been a given for the longest of times, and those reading my blog know that I have a different view at times, yet for the most, I remained neutral and non-attacking to those with a different view, that’s how I roll.

Today is different, the article “‘Easy trap to fall into’: why video-game loot boxes need regulation” by Mattha Busby (@MatthaBusby) got to me. It is time for people to realise that when you are over 18, you are responsible for your actions. So I have, pretty much, no patience with any American, Reddit user or not, who gives us “a Reddit user who claims to have spent $10,000“. If you are that stupid, you should not be allowed to play video games.

The Setting

To comprehend my anger, you need to realise the setting we see here. You see, loot boxes are not new. This goes all the way back to 1991 when Richard Garfield created Magic, the gathering. I was not really on board in the beginning, but I played the game. The issues connect when you realise how the product was sold. There was a starter kit (which we call the basic game) it will have enough cards to start playing the game as well as the essential cards you need to play it. To get ahead in the game you need to get boosters. Here is where it gets interesting. Dozens of games are working on the principle that Richard Garfield founded. A booster would have 9-13 cards (depending on the game), It would have 1 (read: One) rare card (or better), 3 uncommon cards and the rest would be common cards. I had several of these games I played and in the end (after 20 boosters) it was merely about collecting the rare cards if you wanted a complete set. Some would not care about it and they could play the game. So this is not a new thing, so if you truly spend $10,000 you should not complain. If you have the money it is not an issue, if you did not, you are too stupid for words. In games it is not new either. Mass Effect 3, the best multiplayer game ever (my personal view) had loot boxes as well, I am pretty sure that they were the first. Yes, you could buy them, with money, or with Microsoft credit points. The third option was that you could gather points whilst playing (at the cost of $0) and use these gained points to buy loot boxes, the solution most people used. Over time you would end up with sensational goods to truly slice and dice the opponents, all gained through play time, no extra cash required.

So when I see places like Venture beat (and the Guardian of course) state issues like: “some people, policymakers, and regulators — including the gaming authorities in Belgium and Netherlands — that those card packs have are gambling“. I see these statements as moronic and I regard them as statements of false presentation. You see, that is not what it is about! When you see the attached picture, you see that these cards are sold EVERYWHERE. The issue is that the CCG card games are sold in the shops, which means that revenue is TAXED. The online sales are not and now, policymakers are all up in arms because they lost out on a non-taxable ‘$1.25 billion during its last quarter even without releasing a major new game‘, that is the real issue and they are now all acting in falsehood. So, when I see “I am currently $15,800 in debt. My wife no longer trusts me. My kids, who ask me why I am playing Final Fantasy all the time, will never understand how I selfishly spent money I should have been using for their activities“, as well as “he became addicted to buying in-game perks, which he later described as ‘digital garbage’“. I merely see people without discipline, without proper control. So without any regard for diplomacy I will call them junkies, plain and simple. Junkies who have no idea just how stupid they are. And, since when do we adjust policy for junkies? Since when are the 99% who hold themselves all plenty accountable, have the proper discipline to not overspend and some (like me) never considered loot boxes in a game like Shadow of War, now being held to account, to lessened gaming impact by junkies? Can anyone answer me this?

Now, we need to take into consideration one or two things. Are the FIFA18 loot boxes set in a similar light? That is the one place where (seemingly) FIFA is in the wrong. You see I have been searching to get any info on what is in a FIFA loot box, but there is no information given. I believe that this lack is actually an issue, yet that could be resolved in 24 hours if Electronic Arts would dedicate 1 page (considering it brings them $1.25 billion a quarter) on what is to be found in a loot box (Rare, Uncommon, Common). The second part that I cannot answer (because I am not a soccer fan) is whether the game allows loot boxes to be earned through playing and finally. Can the game be played without loot boxes? It seems like such a small alteration to make and especially when we see the fuss that is being made now. Some additional facts can be seen in Rolling Stone Magazine of all places (at https://www.rollingstone.com/glixel/features/loot-boxes-never-ending-games-and-always-paying-players-w511655). So now that we get a fuss from several nations, nations that have been all open and accepting on games like The Decipher CCG games Star Trek and Star Wars, Magic the Gathering, The Lord of the Rings, My Little Pony, Harry Potter, Pokémon, and that list goes on for some time. In that regard, they are all gambling and in my view, I feel certain that these so called politicians and lime light seekers will do absolutely NOTHING to get anything done because the cards are subject to VAT and the online stuff is lost taxable revenue. That is what I personally see as the foundation of a corrupt administration.

You see, the fact is that it is not gambling. You buy something that is in 3 categories, Rare, Uncommon and Common, you ALWAYS get this in a setting of 1 rare, 3 uncommon and 5 common, which card you get is not a given, it is random, but they will always get that setting. Let’s for example state that the loot box is $7, you get one $3 card, three $1 cards and five $0.20 cards, so how is that gambling? For Electronic Arts, until they update the website to give a precise definition might be in waters that are a little warmer, but that can be fixed by the end of the day. Perhaps they do have such a page, but Google did not find it.

In addition, Venture Beat gave us (at https://venturebeat.com/2018/05/08/ea-ceo-were-pushing-forward-with-loot-boxes-in-face-of-regulation/) “EA will have to convince policymakers around the world that it is doing enough and that its mechanics are not the same as the kinds of games you’d find in a casino“, which is easy as these policymakers did absolutely nothing to stop CCG’s like Pokémon and My Little Pony (truly games for minors), so we can stat that this was never about the loot box, it was about missed taxable revenue, a side that all the articles seemed to have left in the dark.

The Guardian has one additional gem. With: “A bill introduced in Minnesota last month would prohibit the sale of video games with loot boxes to under-18s and require a severe warning: “This game contains a gambling-like mechanism that may promote the development of a gaming disorder that increases the risk of harmful mental or physical health effects, and may expose the user to significant financial risk.”” Here I am in the middle. I think that Americans are not that bright at times, a point of view supported with the image of paper cups with the text ‘Caution Hot’ to avoid liability if some idiot burns their mouth; we know that sanity is out of the window. Yet the idea that there should be a loot box warning is perhaps not the worst idea. I think that EA could get ahead of the curve by clearly stating in a readable font size that ‘no loot boxes are needed to play the game‘, which is actually a more apt statement (and a true one) for Shadow of War, with FIFA18, I do not know. You see, this is a changed venue, when you can add a world player to your team the equation changes. Yet, does it make it more or less enjoyable? If I play NHL with my Capitals team and I get to add Mario Lemieux and Wayne Gretsky my chances to get the Stanley cup go up, yet is that a real win or is that cheating? That is of course the other side, the side that the game maker Ubisoft enabled in their Assassins Creed series. you could unlock weapons and gear for a mere $4, they clearly stated that the player would be able to unlock the options during the game, yet some people are not really gamers, mere players with a short attention span and they want the hardware upfront. Enter the Civil war with an Uzi and a Remington, to merely coin a setting. Are they gamers, or are they cheaters? It is a fair question and there is no real answer. Some say that the game allowed them to do this, which is fair and some say, you need to earn the kills you make. We can go to it from any direction, yet when we are confronted with mere junkies going on with spending $15,800, adding to a $69 game, we are confronted with people so stupid, it makes me wonder how he got his wife pregnant in the first place. If the given debt $15,800 is true then there should be a paper trail. In that regard I am all for the fact that there should be a spending limit of perhaps $500 a month, a random number but the fact that there is a limit to spend is not the worst idea. In the end, you have to pay for the stuff, so have a barrier at that point could have imposed a limit on the spending. In addition, we can point at the quote “how I selfishly spent money I should have been using for their activities” and how that is the response of any junk to make, ‘Oh! I am so sorry‘, especially after the junk got his/her fix.

The Guardian gives in addition an actual interesting side: “Hawaiian congressman Chris Lee said “are specifically designed to exploit and manipulate the addictive nature of human psychology”“, it is a fair point to make. Are ‘game completionists’ OCD people? Can the loot box be a vessel of wrongdoing? It might, yet that still does not make it gambling or illegal, which gets us to the Minnesota setting of a warning on the box. It is an interesting option and I think that most game makers would not oppose that, because you basically are not keeping loot boxes a secret and that might be a fair call to make, as long as we are not going overboard with messages like: “This game is a digital product, it requires a working computer to install and operate“, because at that point we have gone overboard again. This as a nice contrast against: “In the Netherlands, meanwhile, lawmakers have said that at least four popular games contravene its gambling laws because items gleaned from loot box can be assigned value when they are traded in marketplaces“, which is another issue. you see when you realise that “you can’t sell any digital content that you aren’t authorized to sell” and as we also saw in Venture Beat ““While we forbid the transfer of items and in-game currency outside of the games, we also actively seek to eliminate that where it’s going on in an illegal environment,”“, we see a first part where we can leave it to the Dutch to cater to criminals on any average working day, making the lawmakers (from my personal point of view slightly short sighted).

So, in the end Mattha had a decent article, yet the foundation (the CCG games) which were the creators of the founding concept were left outside the basket of consideration, which is a large booboo, especially when we realise that they are still for sale in all these complaining countries and that in that very same regard these games are not considered gambling, which sets the stage that this was never about gambling, but several desperate EU nations, as well as the US mind you, that they are all realising that loot boxes are billions of close to non-taxable revenues. That is where the issue holds and even as I do not disagree with the honourable men from both Hawaii and Minnesota, the larger group of policy players are all about the money (and the linked limelight), an issue equally left in the dark. There is one issue against Electronic Arts, yet they can fix that before the virtual ink on the web page has dried, so that issue is non-existent as well soon enough.

It’s all in the game and this discussion will definitely be part of the E3 2018, it has reached too many governments not to do so. I reckon that on E3 Day Zero, EA and Ubisoft need to sit down in a quiet room with cold drinks and talk loot box tactics, in that regard they should invite Richard Garfield into their meeting as an executive consultant. He might give them a few pointers to up the profit whilst remaining totally fair to the gamers, a win-win for all I say! Well, not for the politicians and policy makers, but who cares about them? For those who do care about those people, I have a bridge for sale with a lovely view of Balmain Sydney, going cheap today only!

 

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May 26, 2018 · 12:39

Grand Determination to Public Relation

It was given yesterday, but it started earlier, it has been going on for a little while now and some people are just not happy about it all. We see this (at https://www.theguardian.com/technology/2018/may/25/facebook-google-gdpr-complaints-eu-consumer-rights), with the setting ‘Facebook and Google targeted as first GDPR complaints filed‘, they would be the one of the initial companies. It is a surprise that Microsoft didn’t make the first two in all this, so they will likely get a legal awakening coming Monday. When we see “Users have been forced into agreeing new terms of service, says EU consumer rights body”, under such a setting it is even more surprising that Microsoft did not make the cut (for now). So when we see: “the companies have forced users into agreeing to new terms of service; in breach of the requirement in the law that such consent should be freely given. Max Schrems, the chair of Noyb, said: “Facebook has even blocked accounts of users who have not given consent. In the end users only had the choice to delete the account or hit the agree button – that’s not a free choice, it more reminds of a North Korean election process.”“, which is one way of putting it. The GDPR isd a monster comprised of well over 55,000 words, roughly 90 pages. The New York Times (at https://www.nytimes.com/2018/05/15/opinion/gdpr-europe-data-protection.html) stated it best almost two weeks ago when they gave us “The G.D.P.R. will give Europeans the right to data portability (allowing people, for example, to take their data from one social network to another) and the right not to be subject to decisions based on automated data processing (prohibiting, for example, the use of an algorithm to reject applicants for jobs or loans). Advocates seem to believe that the new law could replace a corporate-controlled internet with a digital democracy. There’s just one problem: No one understands the G.D.P.R.”

That is not a good setting, it tends to allow for ambiguity on a much higher level and in light of privacy that has never been a good thing. So when we see “I learned that many scientists and data managers who will be subject to the law find it incomprehensible. They doubted that absolute compliance was even possible” we are introduced to the notion that our goose is truly cooked. The info is at https://www.eugdpr.org/key-changes.html, and when we dig deeper we get small issues like “GDPR makes its applicability very clear – it will apply to the processing of personal data by controllers and processors in the EU, regardless of whether the processing takes place in the EU or not“, and when we see “Consent must be clear and distinguishable from other matters and provided in an intelligible and easily accessible form, using clear and plain language. It must be as easy to withdraw consent as it is to give it” we tend to expect progress and a positive wave, so when we consider Article 21 paragraph 6, where we see: “Where personal data are processed for scientific or historical research purposes or statistical purposes pursuant to Article 89(1), the data subject, on grounds relating to his or her particular situation, shall have the right to object to processing of personal data concerning him or her, unless the processing is necessary for the performance of a task carried out for reasons of public interest“, it reflects on Article 89 paragraph 1, now we have ourselves a ballgame. You see, there is plenty of media that fall in that category, there is plenty of ‘Public Interest‘, yet when we take a look at that article 89, we see: “Processing for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes, shall be subject to appropriate safeguards, in accordance with this Regulation, for the rights and freedoms of the data subject.“, so what exactly are ‘appropriate safeguards‘ and who monitors them, or who decided on what is an appropriate safeguard? We also see “those safeguards shall ensure that technical and organisational measures are in place in particular in order to ensure respect for the principle of data minimisation“, you merely have to look at market research and data manipulation to see that not happening any day soon. Merely setting out demographics and their statistics makes minimisation an issue often enough. We get a partial answer in the final setting “Those measures may include pseudonymisation provided that those purposes can be fulfilled in that manner. Where those purposes can be fulfilled by further processing which does not permit or no longer permits the identification of data subjects, those purposes shall be fulfilled in that manner.” Yet pseudonymisation is not all it is cracked up to be, When we consider the image (at http://theconversation.com/gdpr-ground-zero-for-a-more-trusted-secure-internet-95951), Consider the simple example of the NHS, as a patient is admitted to more than one hospital over a time period, that research is no longer reliable as the same person would end up with multiple Pseudonym numbers, making the process a lot less accurate, OK, I admit ‘a lot less‘ is overstated in this case, yet is that still the case when it is on another subject, like office home travel analyses? What happens when we see royalty cards, membership cards and student card issues? At that point, their anonymity is a lot less guaranteed, more important, we can accept that those firms will bend over backward to do the right thing, yet at what state is anonymisation expected and what is the minimum degree here? Certainly not before the final reports are done, at that point, what happens when the computer gets hacked? What was exactly an adequate safeguard at that point?

Article 22 is even more fun to consider in light of banks. So when we see: “The data subject shall have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her or similarly significantly affects him or her“, when a person applies for a bank loan, a person interacts and enters the data, when that banker gets the results and we no longer see a approved/denied, but a scale and the banker states ‘Under these conditions I do not see a loan to be a viable option for you, I am so sorry to give you this bad news‘, so at what point was it a solely automated decision? Telling the story, or given the story based on a credit score, where is it automated and can that be proven?

But fear not, paragraph 2 gives us “is necessary for entering into, or performance of, a contract between the data subject and a data controller;” like applying for a bank loan for example. So when is it an issue, when you are being profiled for a job? When exactly can that be proven that this is done to yourself? And at what point will we see all companies reverting to the Apple approach? You no longer get a rejection, no! You merely are not the best fit at present time.

Paragraph 2c of that article is even funnier. So when I see the exception “is based on the data subject’s explicit consent“, We cannot offer you the job until you passed certain requirements that forces us to make a few checks, to proceed in the job application, you will have to give your explicit consent. Are you willing to do that at this time? When it is about a job, how many people will say no? I reckon the one extreme case is dopey the dwarf not explicitly consenting to drug testing for all the imaginable reasons.

And in all this, the NY Times is on my side, as we see “the regulation is intentionally ambiguous, representing a series of compromises. It promises to ease restrictions on data flows while allowing citizens to control their personal data, and to spur European economic growth while protecting the right to privacy. It skirts over possible differences between current and future technologies by using broad principles“, I do see a positive point, when this collapses (read: falls over might be a better term), when we see the EU having more and more issues trying to get a global growth the data restrictions could potentially set a level of discrimination for those inside and outside the EU, making it no longer an issue. What do you think happens when EU people get a massive boost of options under LinkedIn and this setting is not allowed on a global scale, how long until we see another channel that remains open and non-ambiguous? I do not know the answer; I am merely posing the question. I don’t think that the GDPR is a bad thing; I merely think that clarity should have been at the core of it all and that is the part that is missing. In the end the NY Times gives us a golden setting, with “we need more research that looks carefully at how personal data is collected and by whom, and how those people make decisions about data protection. Policymakers should use such studies as a basis for developing empirically grounded, practical rules“, that makes perfect sense and in that, we could see the start, there is every chance that we will see a GDPRv2 no later than early 2019, before 5G hits the ground, at that point the GDPR could end up being a charter that is globally accepted, which makes up for all the flaws we see, or the flaws we think we see, at present.

The final part we see in Fortune (at http://fortune.com/2018/05/25/ai-machine-learning-privacy-gdpr/), you see, even as we think we have cornered it with ‘AI Has a Big Privacy Problem and Europe’s New Data Protection Law Is About to Expose It‘, we need to take one step back, it is not about the AI, it is about machine learning, which is not the same thing. With Machine learning it is about big data, see when we realise that “Big data challenges purpose limitation, data minimization and data retention–most people never get rid of it with big data,” said Edwards. “It challenges transparency and the notion of consent, since you can’t consent lawfully without knowing to what purposes you’re consenting… Algorithmic transparency means you can see how the decision is reached, but you can’t with [machine-learning] systems because it’s not rule-based software“, we get the first whiff of “When they collect personal data, companies have to say what it will be used for, and not use it for anything else“, so the criminal will not allow us to keep their personal data, to the system cannot act to create a profile to trap the fraud driven individual as there is no data to learn when fraud is being committed, a real win for organised crime, even if I say so myself. In addition, the statement “If personal data is used to make automated decisions about people, companies must be able to explain the logic behind the decision-making process“, which comes close to a near impossibility. In the age where development of AI and using machine learning to get there, the EU just pushed themselves out of the race as they will not have any data to progress with, how is that for a Monday morning wakeup call?

 

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May 23, 2018 · 17:01

Business will be booming

There are all kinds of settings in the tech industry, some we like and some we like a lot less. It is the most visible in the mobile industry, the clear discriminatory setting there is almost unheard of. No matter what the reason is, a person for the most is iOS (Apple) minded, or they tend to go the way of the Android (Google, Huawei et al). There is for the most no in-between there. The reasons are as wide as the drops of water in a lake on a rainy day and for some these reasons make sense, or they do not. Yet we all tend to have them. I have been and remain an Android follower. I have nothing against apple. The initial setting was done by their marketing departments. Where Apple gave us: ‘You can do all these things and it is a phone too‘ and Android gave us: ‘This phone can do all kinds of things, some you will not have believed was even possible‘. I went the way of Android. You see, they are stating the same thing, yet Android focussed on a phone that can do other things. Apple went towards the things they could do, including being a phone. So from my point of view, I needed a phone, so I went the non-iOS way.

I know that in the end the difference is negligible, but it did matter. So it is a little over three years when I got myself (because it was a bargain) the Huawei P7. The difference from the previous phone (Motorola) was so distinct I became a Huawei fan overnight. Now that it is time to put that phone to bed and switch it off for the last time, I find myself clinging onto the idea that I need a new Huawei. Let me be clear, apart from my distinct non liking Samsung (a past issue I had with them), I do think that the other brands are decent too. Yet, when you have the option for a Google Pixel 2 XL, or a Huawei P20 close to $500 cheaper, what will you choose? Let’s also consider that the difference is almost nil, well it is not nil but the real differences do not stand out too much, not worth $500 as I see it. For me, if I get that phone, it will be a 300% improvement of what I have now and I am not dissatisfied with what I have, it merely has been acting up and after 3 years of working 24:7, that makes perfect sense. The little workhorse has earned its retirement. So when I started to look around, and I took a new look at the P20 and P20 pro, which is a $300 difference, I wondered why I would want the P20 pro for the usage I have. I have been able to do everything I needed with 2 GB RAM, so the 4 GB and  6GB RAM issue is not one I need to worry about. Both come with 128 GB storage, which is 800% more than I have now and even as I ran out of storage merely once, it did not worry me to any degree. The camera options are not the same, yet the PRO has an additional 40 MP camera option, which is slightly over the top need for someone who uses an EOS 1 Camera. The only issue is the battery, it is 3400 mAh versus 4000 mAh and I am not sure that this constitutes the value of $300 difference, not on my budget. More important, the P20 holds its own against the $1500 phones out there and when you consider the fact that it is 30% cheaper, what would you choose? This constitutes a difference that is well over a week’s rent for some people, so there is that to consider as well.

Yet, it is not about that part, it is that Huawei has seen the light of opportunity in both Saudi Arabia and Egypt, so when we see (at https://www.albawaba.com/business/pr/huawei-announces-%E2%80%98vip%E2%80%99-service-p20-pro-saudi-arabia-1135384), the fact that branding is getting momentum in the Middle East with their Huawei Consumer Business Group and their “a ‘VIP’ service for its customers in Saudi Arabia through its authorized service centres for any customer buys Huawei P20 Pro with Huawei KSA warranty”. Some call it marketing, which in all fairness it actually is, yet with 95 million people in Egypt and 33 million in the KSA, the market could be booming for Huawei, even as an Apple store is coming in 2019, the Apple SA store is pointing towards “Apple-designed outlets located within selected Apple resellers and other retail shops. Many are staffed with Apple-trained experts who can help you to find the right solution for you“, which is a perfectly valid and acceptable text. Yet, when you can consider an ‘outlet’ versus “Huawei has announced “Huawei Flex” which is a free drop off service in which customer can drop his device for service in more than 300 locations across kingdom for Huawei device under Saudi Arabia warranty to be send for Huawei Authorized service centre for warranty repair and return“, we see that Huawei is on the ball (I am not saying that Apple is not), but the service minded sales pitch is clearly there and as we see: “Pablo Ning, President of Huawei Consumer Business Group Saudi Arabia said: “The Kingdom is a strategic market for us, and this announcement reflects our commitment to doing business in the region. It is our effort to always cater to the specific needs of the markets we operate in. Recognising the needs of our loyal customers in the Kingdom, we are very pleased to announce these services and we are looking forward to announcing many more unique offers for them in the future”“, we see that even as we realise that too is a marketing setting, it also states that Huawei means business. With a chunk of a 125 million customer base, these two alone could drive sales even further in the Middle Eastern nations; in addition, the Huawei centre is rumoured to be coming to Neom, which could drive the brand even further. Even Forbes was recognising the growth Huawei had in 2017, even though we do take notice of the fact that anti-Chinese sentiments in the US barred the phone from the US markets, we need to realise that the planet is a lot bigger than the 325 million in the US. Also consider the fact that Huawei does a lot more than merely smartphones and the opening of the market that is a third of the US population matters, in addition the 740 million Europeans are now more than ever looking for a good deal. So the group of people who have the cash to go all out and get a phone $500 more expensive is shrinking fast. Yet Huawei is not out of the woods there either. It is up against Samsung and Samsung is doing a good job of gaining ground. In there we see that Apple is losing their footing, losing sales share in the UK, France and Spain. So even as some had growth, iOS was merely growing at 0.1%, against Android 2.8%, that is a massive difference, and Huawei is tinkering very effectively on these two markets. Although, I have to admit (speculatively) that the largest growth was due to the release of the Google Pixel family. Still Huawei remains in the fight of growth and its setting in the Middle East is as assertive as it gets. I reckon that if Pablo Ning pulls it off, he might be looking forward to his new apartment overlooking Chaoyang Park in Beijing. It is that extreme because the market share that Huawei has to grow is pretty astounding. You see, not everyone is looking towards the coolest marketed phone that most cannot normally afford, in the Middle East revenue is often set towards pragmatism and that is a setting that Marketing on a global basis tends to be unfocussed on. It is in this setting that mobile phones will gain traction in sales. So when we consider the progress that Huawei is making towards growth by going via the support and customer care path, or as Pablo Ning phrases it “the needs of our loyal customers in the Kingdom“, we see not some message on selling a phone like ‘iPhone X, Say hello to the future‘ with after that ‘Sales, Apple Authorized Resellers‘ or ‘Sales, Apple Authorized Resellers‘ but with ““Huawei Flex” which is a free drop off service in which customer can drop his device for service in more than 300 locations across kingdom for Huawei device under Saudi Arabia warranty to be send for Huawei Authorized service centre for warranty repair and return“, we see that Huawei means business. It is not about the initial sale, it is putting to bed any worry the consumer has afterwards and the Huawei version sells much stronger than the other messages and that is how commercial traction leaps forward making it market share gain. The lower sales threshold only speeds it up. In that we see that “aiming of strengthening its business base, its operations and customer service in the Kingdom“, is not just vital for growth of Huawei, the commitment of 5G in Saudi Arabia as it is at present, will only fuel the need for the Huawei smartphone (and smart phones in general); with its upcoming Huawei Mate 30 (Q3 2019) Huawei could give a further boost, as those buying today would be ready for a new phone just as the Mate 30 will be released and it will drive it a lot faster if it is both 4G and 5G enabled (which is not officially confirmed), so as Apple and others are looking to open a shop at that point, we will see that if (consider that it is an ‘if) Huawei kept its services and exceeded the expectations of the consumer, they will have a much larger advantage and as such Google might profit with their own Android phones on the coattails of Huawei. This is shown in another way too. Statista (at https://www.statista.com/statistics/271774/share-of-android-platforms-on-mobile-devices-with-android-os/) gives a view that takes some mulling. When we consider the Android market share, we see that the largest part is owned by Marshmallow (v6) and Nougat (v7), so that means that those who update now to Oreo (v8) will be most likely to update the moment 5G is out, those who delay more than 6 months are not likely, or better stated less likely to update more than once, so either they miss out on 5G or are in a much smaller segment (not serious smartphone users). So they use it as a phone and that is it, which is fair enough, because a phone is a phone and for that 5G is not essential. Yet when we consider that this group is almost 37%, there is an option for smartphone sales everywhere to evolve those users towards a more smartphone driven use of apps and data, yet what are these consumers made of? There is no data that I had at my disposal, yet finding out is actually a lot more important here. If we know what the consumer needs, we can see if there is a better solution in new hardware, not merely because of the security risk that older phones hold, the fact that smartphone functionality is optionally missed out on is basically a sales opportunity missed and when it affects an optional 37% slice of smartphones it starts to matter as that involves a serious amount of cash. Now we need to accept that it is not merely the phone, for the larger places like the island of Australia mobile data was until last year pretty expensive, so why upgrade when the data used will monthly kill your budget? to go from 15GB a month for $65 in 2016 to 200Gb for $70 in 2018 is actually a massive leap and not all places have made such changes, so not everyone is on board yet, but with 5G that will change by a lot, not only will they drive down the 4G data prices, but the mobile setting in places like Egypt and Saudi Arabia (outside of Cairo and Riyadh) will drive the need of people much larger. The fact that Egyptian TV outside of the large cities is not fabulous, for these people to suddenly get a clear reception of matches of Al Ahly SC or Zamalek SC could drive sales, so the larger the part of that 37% slice is actually found in the Middle East, the easier the upgrade sales will get; when we consider the joke (that is how I personally see the Vodafone Egypt site), as well as the clarity of http://www.egyptsim.com/, we see that there is still space to improve it all and Huawei is in an interesting place to make that happen. In addition, the Egyptsim site shows a setting that was almost the 2016 setting in Australia, so they are not that far behind, so when we see the evolution where the prices reflect 500% if what they offer now (which is what we can get in places like Australia nowadays), we see a more competitive setting where upgrading any smartphone will become the essential need of anyone wanting to use such amounts of bandwidth. Even a mere 50 GB at €15 could change the game, it will drive app use, phone use and more important, the need for phone upgrades and competitive phones will become more and more desired. This is shown in direct opposition to the anti-Huawei feelings that we see from America (at https://www.politico.eu/article/huawei-china-ghost-in-europe-telecom-machine/), a story from last January. So in all this when we see “The Chinese tech giant is banned from bidding for government contracts in the U.S. over concerns that its telecommunication equipment could be used for spying by Beijing“, that whilst it refers right next to it a story regarding ‘Mark Zuckerberg hearing: As it happened‘, in all this Huawei is a concern? As the US has not even got clear legislation on data and as we see the Facebook events, I can state that some people have their mindset in the wrong place. In addition, if we can believe the Daily Mail who gave us “Google caught using $580 million worth of Australians’ phone data to spy on them by monitoring their movements“, so in that, is Google getting government contracts? And if the second is true, why is there no outcry in that setting? Is it about the company, or where the revenue is going to? It is a multiple facetted setting of greed, technology and whose ego is the largest to present. How does that help the consumer who wants a good affordable phone, if the Google Pixel and Huawei phones offer the same thing, yet Huawei can do it 30% cheaper, why would we want the more expensive one, our privacy? Facebook gave that away and there is no actual act in place to thwart that, in addition, the US senate hearing gave more and more reluctance as we seem to get the impression that these senators do not even comprehend technology in its basic foundation. We merely have to look back at the moment with Senator Orrin Hatch (R-UT), who asks on: ‘how do you sustain a business model where users don’t pay for your services‘, the answer by Mark Zuckerberg was priceless: ‘Senator, we run ads!“. When we are confronted with such a level of what I regard to be ignorance towards business reality, that is the not party we should rely on when they state to us: “its telecommunication equipment could be used for spying by Beijing“, yet in that foundation, not one piece of evidence has been presented that this is actually the case. The “potential for secret ‘backdoors’” is astounding. Not one piece of evidence, not one setting that gives any level of reliability on ‘potential‘. I wonder how many of these gentlemen have been receiving calls from Cisco, Apple, IBM and other parties on their fear of China getting a slice of American business, or perhaps it is even more simple. With American firms the government of the USA can make tax deals, because the inability of paying invoices can always get bartered on a national level, not international. And there is where Huawei has its opportunity. As it grows its segments in both Europe and the Middle East it can potentially grow the services they offer as the reach of those services and in that light and the next level of growth towards 5G, we see that Huawei has a growing distinction against all competitors. It can offer a new price range, one that consumers have not had for the longest of times and it can place a setting where customer loyalty can grow towards Huawei as it offers something affordable, now when the providers think it is time, but when the consumers need them, which is always a war that works in favour of the consumer. It is a war of settings between optionally, actually, and eventually. The first one offering it has the benefit. Yet is Huawei ready to make that commitment? I do not know, yet should Huawei grace the settings and be announced as a participant of the new high tech city Neom, at that point you can be decently certain that Huawei will become a much larger player in the Middle East and from that, growth in Europe will be a near certainty. Business for Huawei will be booming and it all started by making high end mobiles an affordable item for those not in high paying jobs, or forced to get themselves chained to a two year contract with a telecom provider.

 

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May 18, 2018 · 13:57

Interaction

Today is part on what happened, what we see now and something from the past. It started yesterday when the Guardian (at https://www.theguardian.com/politics/2018/may/17/vote-leave-strategist-dominic-cummings-refuses-to-appear-before-mps) gave us “The chief strategist of the Vote Leave campaign has refused to appear in front of MPs, risking possible censure from the House of Commons but also raising questions about what more can be done when a witness ignores the will of parliament“. Apart from the folly of his action, there are other questions beneath the surface and they must be answered. Now, for the record, I have been in favour of Brexit! I have my reasons and I will introduce you to some of them. When I see “Dominic Cummings, who has been credited as the brains behind the successful Brexit campaign, told the select committee investigating fake news that he would not be willing to answer questions in public before the Electoral Commission finishes its ongoing investigation into his campaign” I do see a valid concern and even as I called it folly, which it partially remains, there is the setting that these MP’s need to come in front of the camera as well. I have serious questions from these MP’s and if they cannot answer them to MY satisfaction, they should be removed from office, it is THAT simple.

When I see that the leave groups have connections to Cambridge Analytica, I have questions as well. Even as we see “questions about the use of Facebook data during the EU referendum campaign“, we need to make certain that we are not caught on the rings of misinformation and that is happening on both sides of the isle in this case.

You see, to get to the core of it we need to look at the entire mess. Some are still willing to blame it all on Nigel Farage, but it goes deeper. He brought something to light, the issue is that we have had a massive amount of question marks before it started and that remains in the dark. The corrupt and the exploitative never want the limelight. The fact that Nigel brought to light issues on a larger scale needs to be commended. For the longer time, there had been an issue. Even as there was such a large level of positivity in 1975, by 2016 there was not much positivity left, the numbers show a degradation of the interest in being part of Europe. We see all those messages and news casts on how good things are, yet were they? Apart from the large corporations having benefits which did not go beyond the board of directors and senior sales staff having ‘training’ sessions in sunny places, the wheels of the system continued by the workers, by the support systems and the logistics who never saw anything in support return with the optional getting wasted evening on a Christmas party, that was the extent of the appreciation given. When we look at the issues from 2004 onwards we saw stagnation and until 2017 we saw no improved quality of life, whilst bills went up and incomes froze. In all this we see not an increase of living and future, merely a setting of getting by at best. That was never a good setting. So as we consider that the UK had EU costs. Some state “But the UK actually paid around £275 million a week in 2014 and paid around £250 million a week in 2016“, we also see (at https://fullfact.org/europe/our-eu-membership-fee-55-million/) a few additional numbers. The numbers look nice, but they leave us with all kinds of questions and the mistrust grows as we are not offered any clarity. It is largely seen with “the EU spent nearly £5 billion on the public sector“, would that not have happened if the UK was not part of the EU? We also see “Extra money not counted here, goes directly to the private sector“, is that perhaps merely commerce? When we see the ‘gravy trains‘ running in Europe on how some ‘elected’ officials make 10 times the average income, questions come to the surface and the EU has never given proper response that is one part that has been setting people off. It becomes even worse when we see ‘Different figures from different sources‘ with the part “The Treasury and ONS both publish figures on the subject, but they’re slightly different. The ONS also publishes other figures on contributions to EU institutions which don’t include all our payments or receipts, which complicates matters“, it is not the ‘complications’ it is the lack of clarity and transparency, transparency has been an issue for the longest time in the EU and the people have had enough. The UK has seen close to no benefit to the EU, only the large corporations have benefited, those who need to work internationally anyway, so 1,500 corporations have a benefit and 150,000 do not and that is a visible setting that the UK faced. Even as we see ‘open borders‘, the fact that well over 60% has not been able to afford vacations for many years see no benefit, the setting had become too surreal. In all this we also need to realise that setting that the ECB have given all involved, whilst everyone keeps quiet that the taxpayer gets the bill. Everyone is seeing this fabric of illusion call quantative easing. Mario Draghi as head of the ECB had instigated a setting TWICE on this spending a trillion the first time and almost double that the second time around, so when you spend €3,000,000,000,000 do you think there will not be any invoice? Do you think that this money is printed and forgotten? No, it impacts all within the Euro, as money loses value you must pay more, you must pay longer and there is nothing you can do on this. Non-elected official spend that much money and they are not held accountable to any extent. In what I personally call a setting of corruption, this Mario Draghi was in a group of exclusive bankers (G30 bankers) and there was a question on it ONCE! There was no response and the media merely let it go, the media that is all up in arms on the freedom of speech did NOTHING! They let it slip away, how can we ever agree to be part of such a setting?

We have given away the quality of life and we are letting this go, in that regard Nigel Farage was perfectly correct, we are better of outside of the EU. The moment we heard this we got a lot more than a few ruffled feathers. Banks started threatening to move away, the same screwed up individuals who bolstered massive profits in bonuses as our lives faded in 2009; they are all about the gravy train. Why should anyone support this?

Now we get a new setting, with Cambridge Analytica, people woke up! I warned many people for well over 4 years, but they were all about ‘the government should not spy on us, we have a right to privacy‘, those same individuals got played in Facebook, pressed on fear, pressed on choices and like lambs they went to the slaughter and no one ‘blahed’ like the sheep they were. Yet there is a setting that is now in the open. When we act on fake news, is that fraud? The news was not asking us to jump, the people at large merely did and now they are crying fowl (pun intended), the turkeys got the sauce and now realised that they were going to dinner, yet they were the meal, to the ones getting fed.

So now we go back to the first setting. We have two issues; the first is the investigation from the Electoral Commission. That investigation is still ongoing, so why exactly is the digital, culture, media and sport committee rolling over that event? When we see the quote “lawyers had told him to “keep my trap shut” until the Electoral Commission completes its investigation into Vote Leave this summer“, I tend to fall behind Dominic Cummings in all this. When we look at parliament and specifically the ‘Digital, Culture, Media and Sport Committee‘, I personally come with the blunt and direct question (and as politically incorrect as possible) with the question to the conservative members Damian Collins (Chair), Simon Hart, Julian Knight, Rebecca Pow and Giles Watling. In addition also to the Labour members Julie Elliott, Paul Farrelly, Ian C. Lucas, Christian Matheson, Jo Stevens as well as Brendan O’Hara from the SNP. My question would be: ‘Who the fuck do you think you are interfering with an investigation by the Electoral Commission?‘, I might get shut down that they have a perfect right, but in all this, the overlap, this does not add up well. This is about interfering, creating opportunity perhaps? We can all agree that there are issue, that there are coincidences, yet with the exception of the Scottish and Welsh member, they are all from Brexit constituencies, I think that this bad news is going to their heads, and serious questions need to be asked by the media regarding a committee that is what I call clear interfering with an electoral investigation. Is that not a valid question? Oh, and for the number, you can check that at http://www.bbc.com/news/politics/eu_referendum/results.

the other quote we need to consider is “It is the second time this week that a potential witness has turned down a formal summons to answer questions from MPs, after Facebook’s Mark Zuckerberg turned down a request from the same committee“, so why are they, trying to get Mark Zuckerberg in the ‘dock’? Do they need the limelight? What silly questions could they ask that the US senate could not come up with? Another quote from Dominic Cummings was “He said he had been willing to give evidence to the committee after this date, but the MPs’ decision to issue a formal summons via the media showed their priority was “grandstanding PR, not truth-seeking”” and I tend to agree with that.

When I look at two publications, the first being “The potential impact of Brexit on the creative industries, tourism and the digital single market“, I see issues, I seem them as personal issues, merely on what I have personally witnessed over the years that I have visited England. The first is “There is a phrase people like to use, “Locals selling to locals”. It does not matter whether it is the box office or the Royal Opera House or whether it is the distribution department of a television company selling finished programmes or formats, you need multilingual, multicultural teams to sell great British content around the world or to sell great British culture to tourists who come“, which might be true as a setting, yet in practicality? This is about local selling skills, how many grocers are hiring foreigners to sell a great cabbage? I also have an issue with Deirdre Wells, Chief Executive of UKinbound. She gives us that she employed; “70% EU nationals in their London office so they can communicate with the outbound operators in Germany, France and Italy and create those sorts of business deals in their own languages—that is still primarily how business is done. They need those language skills with skilled operations staff who can work with their clients overseas to be able to put these packages together“, which is interesting as most metropolitan Europeans speak English, in the Netherlands, Sweden, Denmark and Norway that language skill is way above average. Now, we can accept that language skills are important, yet when I see the footnote (16) and I look there, we see: “16 Q63“, I wonder what Q63 actually was, it goes a little further when we consider the issue given with item 31, where we see “Visit Britain emphasised the dearth (meaning lack of skill) of language skills available to tourism and hospitality businesses and compared the lack of skills affecting tourism with the IT skills required by the wider business community: In a 2013 survey of businesses by the Confederation of British Industry only 36% were satisfied with their employees’ language skills, compared with 93% who were satisfied or very satisfied with school and college leavers’ skills in the use of IT.“, here we see a reference to ‘IOB 027 p6‘ (at http://data.parliament.uk/writtenevidence/committeeevidence.svc/evidencedocument/culture-media-and-sport-committee/impact-of-brexit/written/42076.pdf), the paper gives a good view, yet it lacks a view of the Total EU compared to the rest of the world, when we see mention of “70% of respondents agreed that ‘the weak pound makes it a good time to visit Britain. This was highest in China (85%) and the US (78%)“, so if that is important, how large a slice of the cake do they represent? In light of that connection we need to see how important the EU slice is, if we are looking at a margin compared to the US and China, why are we bothering over the crumbs? At present we cannot tell, because it is missing, which tends to imply that the impact is not as large as expected, because I am (roughly) 89.4335% certain that if it was massive (compared to China and US) it would have been mentioned clearly and shown in some kind of Pecan Pie setting. [42076]

The second setting is seen in ‘Facebook written evidence‘ as published 26th April 2018 [attached]. Here we see in regards to This Is Your Digital Life “When an advertiser runs an ad campaign on Facebook one way they can target their ads is to use a list of email addresses (such as customers who signed up to their mailing list). AIQ used this method for many of their advertising campaigns during the Referendum. The data gathered through the TIYDL app did not include the email addresses of app installers or their friends“, which make the plot thicken, in addition we see “We also conducted an analysis of the audiences targeted by AIQ in its Referendum-related ads, on the one hand, and UK user data potentially collected by TIYDL, on the other hand, and found very little overlap (fewer than 4% of people were common to both data sets, which is the same overlap we would find with random chance)“, so at this point, I see no actual need to invite Dominic Cummings at all, or better stated, inviting him before the Electoral Commission finishes its report, it seems that certain members like the limelight a little too much. In addition we are treated to: “Our records show that AIQ spent approximately $2M USD on ads from pages that appear to be associated with the 2016 Referendum. We have provided details on the specific campaigns and related spending to the ICO and Electoral Commission. In the course of our ongoing review, we also found certain billing and administration connections between SCL/Cambridge Analytica and AIQ. We have shared that information with ICO for the purposes of their investigation“, it merely makes me wonder more on things being done twice at the same time, if there is validity to this, I cannot see it at present, at least not until the Electoral Commission is published. It makes perfect sense to scrutinise the findings to some degree, but to give two summaries at the same time overlapping one another is merely a way to diminish factuality and muddy transparency as I see it. Written-evidence-Facebook

In this, Yahoo had an interesting article last year at https://uk.finance.yahoo.com/news/brexit-remain-campaign-struggled-grasp-145100601.html), herer we see M&C Saatchi give us: “The downfall of the “Remain” campaign during Brexit was due to its inability to understand the electorate, according to the advertising chief enlisted to run the campaign. M&C Saatchi’s worldwide chief executive, Moray MacLennan told CNBC in the latest episode of Life Hacks Live, how M&C Saatchi’s unsuccessful Remain campaign struggled to grasp what the British people were really thinking about. “Everyone thought it was about leaving the European Union. I’m not sure it was. It wasn’t about that. It was about something else.”“, this is important as chair holder Damian Collins used to work for M&C Saatchi, so for the chair to take notice of his friends (if he has any), might not have been the worst idea. in that light, we see that there are issues that plague the British mind, yet the Remain Group never figured out what it was, which now gives light to all but to (Wales and Scotland) ended up with a ‘leaving’ constituency. It seems to be a mere example of a flaming frying pan, and no lid to stop the flames. In that, in light of the fact that M&C Saatchi tends to be terribly expensive, I wonder who funded that part of the deal, is that not a fair questions too?

As I see it, Hannah White, of the Institute for Government states it best when we see “Every time everyone observers the emperor has no clothes, in that parliament can’t force people to come, they lose a little bit of their authority“, which is an awesome revelation, so as we witness levels of interaction, whilst we are realising that the players should have known a lot better than what we are witnessing gives rise to other matters. What matters that they are why they are larger than you think remains a speculation to some degree and we all will have our own ideas on that. Yet without clear and accurate data it is merely speculation and we should not depend on speculation too much, should we?

Or perhaps when we consider ‘Dominic Cummings, who has been credited as the brains behind the successful Brexit campaign‘, we might, in light of the Moray MacLennan disclosure consider that Dominic Cummings comprehended the voters and Will Straw (the opposing team leader) did not, we need to realise that wars have been lost with a smaller disadvantage like that, so the Remain group might merely have themselves to blame for all this. If interaction is about communicating, we can deduce that not properly communicating was the cause, and in this the grandstanding by the Digital, Culture, Media and Sport Committee will not help any, will it?

 

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May 14, 2018 · 12:09

The last stretch?

The E3 is now 4 weeks away, we see more leaks and a few confirmations. Most confirmations are to counter the ridiculous statements we have seen in the near past. Statements like: ‘we could see a first announcement of the new PS5‘, utterly ridiculous from the first moment it was voiced. The PS4 and PS4Pro are doing just fine at present, there is no need for new hardware, especially with all those games that are coming. Places like the UK Daily Star, who gave us ‘THE SONY PS5 console is coming – eventually – but some BIG E3 2018 news revealed this week could give us our biggest hint yet for when Sony will release a PlayStation 5 games machine‘, with ‘eventually‘ they cover their setting of utter stupidity. It is basically on the same level as ‘If we have unprotected sex the coming year every night, you might end up being pregnant at some point‘, it is on that level we need to see this. As stated previously, the Nintendo Switch will release 28 games between now and August 2018, that is rather huge, some of these titles have been revered for the longest of times, so the current owners are already hyped and if that was not enough, it is also hyping those who want one, so that is working for Nintendo at least twice over. In that regard, another source gave us earlier this month “Microsoft Won’t Release Xbox One Sales But Claims There’s Been Growth … as a key indicator of our success and will no longer report total console sales“, the upcoming degradation to third position has shaken Microsoft to the core, even as we accept ‘There’s Been Growth‘, the issue remains that there will always be growth, there will be an interest in buying an Xbox One, it is not a bad system, merely a flawed one and in that regard, it still has games, good games too. What is remarkable is the entire setting change within Microsoft. You might remember on how it was not a gaming system but set as an ‘entertainment‘ system for the whole family, which bites even more when you realise that some top boxes offer well over 100% more storage, so the ladies can get all 6 seasons of Sex in the city, whilst the partner can hold onto his entire NHL annual season games. Yet beyond that, when we dig deeper, we see that Microsoft fumbled yet again. In this case I must stand up for Microsoft in its defence (just a little), the market was suddenly overwhelmed with all kinds of Fetch options and recording of TV shows. It took a bigger leap as some offer Netflix, Stan, National Geographic and ABC iView whilst it will not count towards the data usage, which for the Netflix addicted is the sales pitch of the century. The fact that some offer mobiles a special deal that now includes a set top box is just a bonus. Microsoft will not be offering the Xbox One X for a mere $80, will they? That is not their fault, it is my personal belief that those offering these deals know what the data value of a consumer is, and this started merely a year ago, years after the console was released.

So when we go back 3 years (for the comparison), take a look (at https://www.onmsft.com/news/xbox-one-more-all-one-home-entertainment-ever), where we see: “Where media entertainment and television integration were the first talking point announcing the Xbox One, they are now on the back burner. Gaming has taken its rightful place as the emphasis of Microsoft’s gaming console. At E3 Microsoft didn’t focus on anything related to cable television or media streaming, they focused on their library of games, and gaming features such as Xbox One backwards compatibility with the Xbox 360. And that’s smart of them to do, but that doesn’t mean the Xbox One isn’t a home entertainment system. In fact, it’s even more of one than when it was initially announced“, which is all true and fair, yet as I basically stated about 2 months BEFORE that date, when you rely on a 1TB drive, whilst for the consumer the difference between the 1TB drive and the 2TB drive was at that point no more than AU$27, meaning that the difference for Microsoft would be a lot smaller, so why be so stupid to settle on 50% storage? I believe that their sense of pushing people into the Azure cloud never faded, it merely bites them now as we see data collecting abuse (Cambridge Analytica is one among many). That set off the gamers in the same way that ‘always online‘ did, and there is not denying it, it hurt Microsoft bad. Now, do not think for one minute that Sony would have been any better, because it took a while for them to back paddle the offline achievements, but they did and Microsoft did not (well only partially). From my point of view to some extent, the Xbox One offered in some ways less than the Xbox360 did.

Even Nintendo Switch would at some point make an error or two, but in all this the Xbox was the worst, even as we see news left, right and centre, and we see gossip on those same three paths, I am trying to see the reality and report on that. Yet in the end, we are still unsure what big whoppers Microsoft will offer during the E3 and that really matters. Even as we now see that Sony and Nintendo are ready to hit it out of the ballpark during their presentation, we still do not know how ready Microsoft is, because that is at the heart of the mounting pressure; The Daily Star gave us last week “It’s a great time to be a gamer and to be a part of Team Xbox. We’re hard at work on exciting plans for E3, from what will be a great briefing filled with new games to the fan experience at the Microsoft Theater. This is our biggest E3 yet, and we look forward to a great week for gamers“, it sounds cool but there is no beef on the bone of rumours, so we will have to wait another 4 weeks.

In all this I am not alone, more and more professional gamer sites and magazines give responses like ‘Microsoft has a lot of pressure to compete with Sony’s fantastic line-up‘, that is the crux of it, Microsoft cannot hope for a homerun, it desperately needs one at present that is for certain. In this, places like Techradar give us: “Now that the Nintendo Switch is so beloved and Microsoft can boast the most powerful console on the market, we’re hoping to see Sony pull out all the stops for PlayStation this year“, Sony who started and still embraces ‘For the players‘, seems to be ready to do just that. That is the setting that Microsoft is up against. when I look at their victory there is no way around Minecraft 4K, that is not a joke, for those addicted to Minecraft, seeing the 4K version on Xbox One was jaw dropping, in equal measure Forza Motorsport 7 will boast and deliver. Honest to god, what I saw (the short part I did see), I could not tell the difference between watching an actual F1 race on Blu-ray and Forza 7 4K. So they have the goods, and there is no way that it will not drive sales for Microsoft. From what I did see, whether you are a racing fan or not, there is no way around Forza this time around, only the foolish and the dead are unlikely to purchase that game if they have an Xbox One X. Yet, will it be enough? We will know in 4 weeks, for now, there is the smallest chance that Microsoft can turn the downturn around, but it will not be cheap and they have no further room for error, because the moment we see an actual first announcements of the PS5 (I reckon in 2020) and Microsoft has not mended its way, it will no longer be seriously considered by anyone but the devoted Microsoft fans, which remains fair enough.

It is up to Microsoft to figure out whether they are in their final stretch, the only real advice I have for them is to boot their marketing department and actually start listening to the gamers, not the Azure department, the Microsoft cloud needs and whomever else could benefit, because it did not bring the Xbox department anything at all (speculative on my side). Putting Phil Spencer on top of all this was a good first step, in 4 weeks we will see what the Xbox Owner gets to play between June 2018 and December 2019, we should hope for the best for more than one reason, because from my pragmatic view, as I see it, when Microsoft properly ups the game, Sony will be forced to do the same and that is good for every gamer in the world. In that Nintendo remains the wild card, they do what they it is that gamers want and they really got it right this time around (referring to the WiiU vs Nintendo Switch),

No matter what system you are on, there will be huge announcements for every system, which is always good and those who have more than one system will have to decide on which system to buy their games more, or less. It is in the end, the gamer’s choice!

As For the E3, the spaces are set, Sony rocks the western hall, see the image below , it is right next to Nintendo, which has half the space Sony has, so that will be one hell of a bottleneck. I wonder if the media will be there asking if people have both systems. Nintendo has two more attached stands, just like Sony. An interesting setting is that Big Ben Interactive is there too, as is NVidia and at least a dozen others. In the South hall, also below it is different. Most large ones are pretty much the same size, except for Square Enix and Bethesda being slightly larger. Microsoft has a tiny presence there, but it has its own venue as stated by some ‘across the street’, There was no mention of any Microsoft at the West hall at all, implying that their small presence in the South hall is merely some stations for playing. The images are nice to see and to behold some of the names there, what is clear is that Sony and Nintendo are ready to take this to the next level, especially in light of how unrealistically expensive floor space on the E3 is. Yet the best source of released info is the site of the venue itself (at https://www.e3expo.com/).

 

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May 3, 2018 · 12:18

A Bill of Goods

So when was the last time that you were sold a bill of goods? Have you ever been in that place? Some people avoid most of it by never purchasing 2nd hand materials to avoid that, I am for the most one of those people. I tend to inform myself before I go into anything, like a good person should. Now there is a level that we should attend to and after that it is overkill, paranoia and optionally a few other things. So there is a basic check we all should make. You get that don’t you? So when I looked into Cambridge Analytica in previous articles, I was a little late to the party (4 hours late), but that was because I wanted to look into a few things. So on the 18th of March, I got a few issues that made me wonder, and off course the first question I had was “Here I wonder (for a mere moment) if something wrong was done at all“, you see not having that question makes it all emotional and useless. It is all about the facts. So when we see the utter inactivity of the police and other elements for close to 10 days, I knew that this was about something else and there was even the premise that Cambridge Analytica was not the only player in town. So when I went “Robert Mercer has found a business model that works. The question merely remains on how that data was captured“, I had a little more than you all bargained for. This continued whilst ‘my emotional‘ side also added “for years I have spoken out clearly that these users are all about stating ‘privacy’ no the NSA whilst at the same time sharing indiscriminately on social media like Facebook, whilst not comprehending the system because it was ‘free’. This is the direct consequence and these users will be used again and again because that is what they signed up for“, the evidence (a slightly overstated word), had seen parts of this going back to 2014. The quotes were from ‘How Facebook data flows‘ (at https://lawlordtobe.com/2018/03/18/how-facebook-data-flows/amp/). Yet today’s article ‘Cambridge Analytica closing after Facebook data harvesting scandal‘ (at https://www.theguardian.com/uk-news/2018/may/02/cambridge-analytica-closing-down-after-facebook-row-reports-say) leaves us with a lot more questions. Consider the following quote “The company has started insolvency proceedings in the US and UK. At Cambridge Analytica’s New York offices on an upmarket block on Manhattan’s Fifth Avenue, it appeared all the staff had already left the premises“, yet this is in direct opposition to “Although Cambridge Analytica might be dead, the team behind it has already set up a mysterious new company called Emerdata. According to Companies House data, Alexander Nix is listed as a director along with other executives from SCL Group. The daughters of the billionaire Robert Mercer are also listed as directors” and that is not where it stops. You see Metro (at https://www.metro.us/news/the-big-stories/cambridge-analytica-backers-new-data-company-emerdata) gave us 3 days after the news “Emerdata was incorporated in the UK in August 2017, reports Business Insider“, this puts a spin on the previous statement, because as the first liner sinks, the Rigid Inflatable Boat (pun intended) was already prepared for the main cast of it all to vacate the premises onto a different vessel, yet were they visited by the police and other digital forensic instances? No they were not! It seems that when you are backed by a billionaire, the machines of prosecution tend to maul extremely slowly, or the machines is inhabited by cowards that are not willing to press any buttons until they can blame someone else. Whatever the reasoning will be, it is about to get a lot more juicy!

That is seen with “The data was collected via Facebook’s permissive “Graph API”, the interface through which third parties could interact with Facebook’s platform. This allowed Kogan to pull data about users and their friends, including likes, activities, check-ins, location, photos, religion, politics and relationship details“, not only was the Facebook team extremely lazy, the setting of the app could have potentially made things worse. They could have been accumulating data and reset the data against aggregated statistical margins, that means that EVERY market research company on the planet had optional access to additional data they never ever had before, it would have optionally increased value of any dashboard by 400%, now consider that I saw part of this flaw (I never knew that Facebook had made it THIS easy) from 2014 onwards. Even if the system was less able, there was a flaw and there is absolutely no chance that this merely involves Cambridge Analytica. So when we consider this, and add the quote “He told an undercover reporter: “We did all the research, all the data, all the analytics, all the targeting. We ran all the digital campaign, the television campaign and our data informed all the strategy.” He also revealed that the company used a self-destruct email server to erase its digital history. “No one knows we have it, and secondly we set our … emails with a self-destruct timer … So you send them and after they’ve been read, two hours later, they disappear. There’s no evidence, there’s no paper trail, there’s nothing.”” this changes the game on a few levels, this is no longer merely data capturing, or data analyses, this is tradecraft, deleted things cannot be acted on, a truth that has existed even before Facebook existed (ask the horse Pegasus). So when we think that James Brien Comey Jr. esquire, who served as the seventh Director of the Federal Bureau of Investigation from September 4, 2013, until his dismissal on May 9, 2017. The dismissal is part of it all because, as I personally see it, he never had a chance, this is not some commercial app; this was tweaked on a much higher level (to where will never be proven, and unless someone kept a printed email, the evidence is gone forever). That part shown that this was no small operation, this was tried and tested on several levels and if there had been no whistle-blower, we would never have known, even if the metropolitan police decided not to sit on their hands for about a week, it still would not have mattered.

It does not stop there, this is a lot bigger and I think Mark Zuckerberg knows this, he must have realised this in the first hour the mess landed on his desk, the question is what he would have been able to do after the fact, I think it would have been very little. The fact that the Guardian had part of this in 2015 also counts, even as there is a large lull in activity, a journalist hands are tied to some extent, no evidence, no setting and even as I knew parts of this earlier, I could not prove it and Facebook was certainly not going to be much help there, because the value of their treasury is their data and someone telling them it is overstated by 70% is not what they are willing to hear or give attention to.

The next part is Cambridge University researcher Aleksandr Kogan, when we see “My view is that I’m being basically used as a scapegoat by both Facebook and Cambridge Analytica. Honestly, we thought we were acting perfectly appropriately. We thought we were doing something that was really normal“, really? Capturing private data is perfectly normal? We see that part in “Aleksandr Kogan, a Moldovan-born researcher from Cambridge University, admits harvesting the personal details of 30 million Facebook users via a personality app he developed. He then passed the data to Cambridge Analytica who assured him this was legal, he said“, he had no clue on Intellectual Property rights? Because that was already an issue when I attended University years before that, there are Facebook documents on what can and can’t be done, none of that rings a bell? And this statement now completely opposes the mention by Cambridge Analytica that there was never any data. In addition, his title, where he is boasting his title as a Data Scientist, he should be aware of Loshin (2002), Loshin, D. (2002). Knowledge Integrity: Data Ownership, June 8, 2004. Here we see “Researchers should have a full understanding of various issues related to data ownership to be able to make better decisions regarding data ownership. These issues include paradigm of ownership, data hoarding, data ownership policies, balance of obligations, and technology. Each of these issues gives rise to a number of considerations that impact decisions concerning data ownership” the fact that the information came from a protected source, should have been clear indication that Aleksandr Kogan should have clearly known that what he did was illegal to the larger extent, or he could remain in denial and just hand in his degree and title (Cambridge University might like that a lot better too).

All simple points that seem to have been looked over or is that looked past).

Now let’s get back to my previous promise ‘it is about to get a lot more juicy!‘ and go just there. So you all have heard the one truth, ‘If you don’t want your naked selfies to make it to the internet, do not make any!‘ So there is this girl who thinks she might be a photo model, so she goes ‘tits out’ and shows that she is photo model material, she sees the results and realises that she is not, so she makes her boyfriend promise to delete them and he does. At home he undelete’s the pictures, posts them online and he looks for a new ‘fuck of the week’. For her it all goes tits up which is worse that tits out and that is where we are now, Facebook has ‘shared’ the data and now it is out, so when we see the link to Emerdata, and the mention that Alexander James Ashburner Nix has the following company appointments

  • SCL GROUP LIMITED (05514098), as Director since Jan 2016
  • SCL ANALYTICS LIMITED (09838667), as Director, since Oct 2015
  • CAMBRIDGE ANALYTICA(UK) LIMITED (09375920), as Director, since Jan 2015
  • SCL DIGITAL LIMITED (09375055), as Director, since Jan 2015, DISSOLVED
  • SCL SOVEREIGN LIMITED (09375809), as Director, since Jan 2015, DISSOLVED
  • SCL COMMERCIAL LIMITED (08840965), as Director, since Jan 2015
  • SCL SOCIAL LIMITED (08410560), as Director, since Feb 2013
  • SCL ELECTIONS LIMITED (08256225), as Director, since Oct 2012
  • EMERDATA LIMITED (10911848), as Director, since Jan 2018, RESIGNED, Mar 2018
  • FIRECREST TECHNOLOGIES LIMITED (11238956), as Director 2018, RESIGNED same day

This is all form one address in one instance he resigns the day he is hired? How weird is that? Don’t answer, the options are all overwhelming, but in all these instances he would have had access to infrastructure allowing the passing through of terabytes of data, it is also so interesting that they were all called Alexander, perhaps a fluke! Yet when we look at Alexander Bruce Tayler, we see that he is also a Director at Emerdata limited, so the plot does thicken. In addition, these places are all linked to PKF Littlejohn, the chartered accountants, now that last part makes sense as a director might seek one accountant for all companies, nothing weird about that. The issue is that there is a whole web of connections that allow the data to have been moved to Hong Kong and New York with no options to securely obtain the data and have it wiped. So this is not an accusation, this is the realistic setting that the data could (I do say ‘could’) have been spread all over the planet, until proven that the data was illegally obtained there is no crime and no option to get anything done, Facebook should have known this from day one. Even in the mid 90’s it was clear that Intellectual property and Data ownership was the hard-core central point for any corporate setting. If not, why would there have been such a booming business in transferring legacy systems?

Data has value, ask any salesperson!

So are we sold a bill of goods, because that is what it looks like? Let me also add that this is not sold by the Guardian, I think that the players in this game has been a lot more clever than most players and the paraphrased suggestion that the rats pretty much walked away with a whole wheel of cheese (ask any sinking ship) is not the strangest notion in all this. The final part we see (at https://www.theregister.co.uk/2018/05/02/cambridge_analytica_shutdown/) with ‘Cambridge Analytica dismantled for good? Nope: It just changed its name to Emerdata‘, yet is that information valuable? I cannot tell because I am not an accountant. You see, I found it interesting that even as PKF Littlejohn, the representative of PKF International was seen in all the registrations, it is “the boards have applied to appoint insolvency practitioners Crowe Clark Whitehill LLP to act as the independent administrator for Cambridge Analytica“, there might be a valid reason for that yet when I seek into PKF international I see: “PKF International member firms lead the world in Insolvency services, we can help you through financial misfortune and the recovery process globally” (at https://www.pkf.com/services/advisory/insolvency/). In this it is merely my speculation that this is the start of a Chinese wall, a level of isolation regarding information and reporting. It protects all the players in the house. It remains speculative, yet is it an optional truth? When was the last time you saw an accountancy firm walk away from revenue? Tesco lunch anyone?

So whilst someone might cry for the people involved, I wonder how much tears an executive deserves when you realise that 2 hour mail deletion systems were in place, what else were they hiding and who else is playing that game, because when we see the 2 hour deletion setting and the police sitting on their hands for around a week (as I personally see it), I have little faith that the actual truth will ever be found through any level of evidence. The whistle-blower Christopher Wylie E Coyote is the one clog in the cog that set this all to an open investigation status; so whilst the rest is doing the ‘meep meep’ roadrunner we are left wondering how many other social media corporate settings are filled with stupid people. The numbers rarely add up, but I never expected the books to be this out of balance, not when we realise that this partially implies that Mark Zuckerberg has been doing open heart surgery on himself with a butter knife (a stupid idea for at least two reasons).

That is what it looks and feels like and it is as I personally see it as the result of being sold a bill of goods by all the reporting players, most of them unaware that they were doing just that (I am referring to the actual newspaper reporters in this instance).

 

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May 2, 2018 · 11:29

Are there versions of truth?

It is a question that has haunted plenty of people, you see there is just one truth, although, is that ‘there is your side, my side and the truth’; it comes from Robert Evans ‘The kid stays in the picture‘, a 2002 documentary. We have seen the quote is several works including the famous Sci-fi series Babylon 5. The fun part of this is that the three parts are all based on honesty, yet it is more than just a matter of perspective. I have always known that, although the interaction of perception and observations is something that needs to be in a book, not on a blog. So when I was confronted with the site ‘Seeking Alpha‘, which was described by the Wall Street journal in 2014 as “SeekingAlpha.com predicted stock returns, as well as earnings surprises, above and beyond what was evident from Wall Street analyst reports and financial news articles” is from the article more than just that. The article (at https://seekingalpha.com/article/4168001-investors-face-moral-dilemmas-investments-saudi-arabia) gives us ‘Investors Face Moral Dilemmas with Investments in Saudi Arabia‘, can be countered with ‘every investment has a moral dilemma’, so that is not much to go by. Yet the setting of a 500 billion market where we see the foundation with “A component of the Saudis’ Vision 2030 is to create an indigenous defense industry one that will promote volatility, not stability, in a region on perpetual warfooting“, gives me not the shivers, but the contemplation of what game is played. You see there is no doubt that Saudi Arabia wants to create an indigenous defence industry; every nation wants that, especially when it has been under threat for many years. I would have told Crown Prince Mohammed bin Salman if he would respectfully consider buying Remington as it is bankrupt and going cheap. The excellence of its weaponry, weaponry that have made it to the most elite parts of the global national defence forces is not just a matter for defence, hunters and others revere the weapon for its standard of excellence and it is not a bad place to start. You see, that is merely one path, in all this the setting of ‘one that will promote volatility‘, is not only not a given, I wonder where Seeking Alpha got the data in the first place to make that assumption. When we accept that there is an optional truth, there should be a look at the antagonising party, namely Iran as well, in that regard we see (at https://seekingalpha.com/instablog/776842-investorideas-com/5152941-cryptocorner-iran-developing-cryptocurrency-japan-s-sbi-launch-exchange-australia-cracks-icos), “Iran is progressing with its own crypto currency project despite having banned crypto trading in local banks according to a report at Reuters. Information and Communications Technology Minister Javad Azari-Jahromi said the ban from Iran’s state bank would not apply to development of a domestic crypto currency“, as well as “Equally, if not more importantly, investments by Russia’s oil and gas companies in the development of oil fields in Iran may exceed $50 billion, presidential aide Yuri Ushakov told reporters in early April” (at https://seekingalpha.com/article/4167229-effect-unilateral-u-s-sanctions-irans-crude-oil-production?page=3) and in finality we see “On Sunday, pro-Iranian Shiite rebels in Yemen launched a missile attack on Saudi Arabia targeting four cities. The Saudi air defense intercepted the missiles, however, one person died and two others were hurt by shrapnel. Saudi Colonel Turki al-Malki made it clear who Saudi Arabia thought was to blame: “This aggressive and random act by the Iran-backed Houthi group proves that the Iranian regime continues to support the armed Houthi group with qualitative capabilities…”“, which we get from the article (at https://seekingalpha.com/article/4159016-7-missiles-closer-iran-war-100-oil) called ‘7 Missiles Closer To Iran War And $100 Oil‘. So now we see two parts, we see Saudi Arabia accused of volatility and ion all this the aggressor Iran is not painted in any way in any of these mentioned articles merely defined as ‘Pro-Iranian rebels‘, the fact that those rebels cannot afford any missiles and for the most they lack the ballistic skills as well as deployment and knowledge of GOLIS firing solution systems, issues like deployment, missile calibration and beyond that there is setting the precision of the missile by making sure that the electronic settings are correctly tweaked and calibrated to interact with the information that the targeting hardware offers. All that requires skills, skills that the Yemeni do not have, but Seeking Alpha is all over that and, oh, actually they are not!

So in the $500 billion setting of growing the Saudi industry, one valid component is now the stuff of moral discussions and the setting of unproven volatility, can anyone explain why Seeking Alpha has released 7 articles in the last 24 hours on Iran, where one shows opposition between the Iranian judiciary and the President on ‘disrupt national unity‘ in the setting of ‘Rouhani opposing banning social media networks, as he attempts to open up the country to the outside world‘, there is not a moral dilemma here? Or perhaps it is not a setting for volatility whilst the growing of Iranian civil unrest is currently seen as a given. So how do we not see in more articles that for the speculative person investing into Iran is facing all kinds of risks from Iranian civil unrest?

Yet it is that setting that we can all easily check on how certain paths are played. We can see this in another way as well, when we see the French visit; we see “Macron had come to Washington in a bid to convince Trump to remain in the deal. He proposed “pillars” for adding to the existing deal, including extending it for the long term, limiting Iran’s ballistic missiles, and dealing with Iran’s involvement throughout the region“, whilst in the article regarding Crown Prince Mohammed bin Salman we see “Regardless of his charm, offensive MBS will continue his extreme ruthlessness, admittedly a de rigueur requirement in a tough country and even tougher neighborhood especially because his radical changes have created many internal enemies“, we also saw “Saudi crown prince Mohammad bin Salman (MBS) wrapped up his well-orchestrated and unprecedented “meet & greet”, “press the flesh” two-week April tour of the US with the icons and titans of three primary industries in his effort to diversify the Saudi economy as part of the ambitious Vision 2030 plan“, yet nowhere do we read an optional: “Success can only come from a vision, brought by a visionary. We are a nation with resources, with options and opportunities. We are more than the oil that is acquired from our soil, we can and will harness resources as well as investment opportunities to stimulate our economy and diversify our revenues. Our nation sitting central between Africa, Asia and Europe should have been more about growing that advantage and now we will, we have the foundation to grown in technology, in minerals and in services to be a global player, we must take that opportunity before it is lost to us forever. It’s not a fast path, and to do this properly we must grow over the next 12 years to be able to become that global powerhouse“. Well, there is one place where something like that can be read, it is the introduction (at http://vision2030.gov.sa/en/foreword), where we also see a lot more on the Islamic part on Saudi Arabia, which is perfectly valid. So when we go to http://vision2030.gov.sa/en/node/125 we see a massive amount of programs all set to push Vision 2030 forward and the interesting part in that is that there is not one mention of the words ‘defence’, ‘Army’, ‘Navy’ or ‘Air force’. Even as I am convinced that growing national defence is part of that, my wonder is that with all these options and opportunities, Seeking Alpha resorted to the Moral part of a defence structure that is nowhere near a central part of the Vision 2030 brief. We know that Saudi Arabia has the option to go full G5 from day one and the investment options there are massive opportunities not to pick up millions, but billions. Yet the issue becomes larger when we see that the writer Albert Goldson has plenty of experience and should be well aware of commodities (read: he is a bit of an expert according to sources), so when we set this against the view of Bengt Nordström, CEO of consultancy Northstream who gave us last year “growth in the industry has disguised not only the fact the telco industry is largely a commodity, but also that it has not been hugely innovative for a number of years“, that in light of the upcoming 5G, where ‘first in, soaring profits’ could surely be a given, none of that is shown, merely the fact that Saudi Arabia is allegedly about ‘volatility‘, so whose buttering the bread and who is that sandwich being made for?

Another part not shown was ‘Advancing pharmaceuticals and patient safety in Saudi Arabia: A 2030 vision initiative‘ (at https://www.sciencedirect.com/science/article/pii/S1319016417301780). Here we see “A recent conference in Riyadh, sponsored by King Saud University, sought to discuss these issues and develop specific policy recommendations for the Saudi 2030 Vision plan. This and other efforts will require more and more creative educational programs for physicians, pharmacists, hospitals, and patients, and, most importantly evolving regulations on quality standards and oversight by Saudi health authorities“, let’s not forget that we are in the beginning of all this, there is 12 years, which will go quickly I’ll grant you that, yet in all this the opportunity to grow Patent Law, Law firms, and set proper markers in place would be an essential step before such a level of patent bearing change comes. The option for Pharmaceutical investment was not shown in the article, or the mention of the issues shown at https://ncusar.org/programs/17-transcripts/2017-06-20-burton.pdf (attached). So, I am not opposing that there is optionally a need to grow the national defence industry, but is that set in the right light? In the light he gives the investors (which is his right to do), we see “However, for the moral implications mentioned with respect to the development of an indigenous defense industry, check your moral compass. From my perspective, it’s a financially profitable but morally bankrupt undertaking“, yet what morally bankrupt idea is there on growing the pharmaceutical and mobile network industry? they are highly profitable if it is achieved and there is moral question, my moral compass is setting on the field asking Albert Goldson, a member of the Association of Former Intelligence Officers (AFIO) and an Associate Member of the Foreign Policy Association (FPA) why he missed on those options. Also in the view of two dozen projects that are openly stated, why would he focus on a part that represents merely 10% and focus on those two dozen programs, where the investors would find the gems that the investors would want to find in a $500 billion layered cake called ‘Vision 2030‘. Oh, as for that military part, the attached Burton presentation ‘Opportunities in Saudi Arabia – Vision 2030 and Beyond‘ spends two slides on it and the most important part shown is “Vision 2030 calls for 50 percent of military equipment purchases from domestic suppliers instead of imports“, whilst also mentioning that the Kingdom of Saudi Arabia (KSA) “spent a total of over $63 billion on defense and security in 2016, including off-budget spending“, so when we see that, we see that for the smart investor there is an optional $30 billion a year available for those who might not have a moral issue working on a government set national defence program. That in light of Iran delivering missiles hardware and support to non-combatants, which are rebels at best, yet terrorists might be more apt when we consider “Nasrallah’s letter is proven evidence of Iran’s involvement in the Yemeni civil war, since it shows that Hezbollah, which is financed by Iran, is taking part in the fighting in Yemen” (source: Jerusalem Post). So where exactly does Seeking Alpha stand? Let’s be fair, they can be in any place they like as they are merely advisors towards their investors in all this, yet even with my high moral (or is that outspokenly oral) I would not turn away from a $32 billion market, especially if I had that level of cash. Oh, and whilst you consider on where morality needs to be, Boeing, Lockheed and Raytheon have already signed up, so the delay you took made that cake a hell of a lot smaller, but even if there is still $2 billion up for grabs, would you walk away? Let’s not forget that next month’s rent is due!

So in all this, I never stated or implied that Albert Goldson lied to anyone. Yet when we consider there is your side, my side and the truth, what did we see? You see, I get back to perception versus observation. Through perception he is focussed on the defence part, but why? The shifted setting towards Saudi Arabia will impact something else, but what else is impacted? That is the question, is it the Iranian setting (when considering the other articles), is it something else entirely, or is Albert Goldson focussed on something beyond all this? It is a speculation from my side, yet the absence of the Pharmaceutical and Mobile Industry absence implies just that, yet in equal measure I will state that this would merely be my perception, based on all my observations. That is part of the setting. In the realm of ‘there is your side, my side and the truth’, it becomes more and more about observation versus perception. In a case like this, when there is $500 billion on the table, is the perception the amount on the table, or the observation of whom else is at that table that matters. Is that merely an observation or does the perception become: where is MY opportunity? Because in the end that is what the investor cares about, and moreover, where and what size their slice of the cake becomes.

In addition, my observation will be that the changes mean that there are new players and some of the old players have been so well fed for such a long time, in this ‘parting might be such sweet sorrow’ (Romeo and Juliet Act 2, Scene 2), yet for the previous players it will be over their dead bodies, that tends to be the gist of it. The change needs to be observed because it shown also where the pressures of the players will be and that pressure can be seen as cost and risk. It is the wiser player that makes it through and gets the slice of the $500 billion layered cake; it is merely the question on the size of the slice and the perception of the profit it allegedly holds.

 

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April 24, 2018 · 10:42

Behind Fake News and Business Intelligence

It all started with the Independent last night (at https://www.independent.co.uk/life-style/gadgets-and-tech/news/facebook-terrorism-isis-alqaeda-content-removed-mark-zuckerberg-a8319001.html). You see, we have had our fill of Facebook news, some of it seems to hold ground, a lot linked to ‘rumoured’ and some founded through advertisement as Eddie McGuire is now fighting with ‘Eddie McGuire is vowing to sue Facebook over a fake news article that claimed the broadcaster was promoting a cure for erectile dysfunction‘. Even as we see the issues around the Australian TV Presenter, we are nowhere near ready.

There is in addition the visibility through the MoneySavingExpert founder Martin Lewis, who is determined to give Facebook a bloody nose.

Yet at the core we are in a separate standing. The first is given with Facebook generates 4 new petabytes of data per day; this translates to 4,000 Terabytes, or 4,000,000 Gigabytes. That is every day! So when I see “Facebook has said it removed or flagged 1.9 million pieces of content linked to al-Qaeda or Isis in the first part of 2018“, I wonder what they did NOT find. There is no way to tell, but they are nowhere close to the 100% mark. In addition, people like Eddie McGuire and Martin Lewis are not making it any easier. Now, I am partially on their side, if their name is wrongfully used there should be repercussions, yet this is advertisement and they should go after those advertisers, not Facebook themselves. They might do this from the sense of Torts to go after the money, but then they merely want a payday, not a resolution. When we take a look at Facebook Marketing, we see something interesting in the Business Insider, when we consider “Relationship marketing differs from other forms of marketing in that it recognises the long term value to the firm of keeping customers, as opposed to direct or ‘Intrusion’ marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists“. This implies that this system relies on idiots propagating the message of the fake McGuire and Lewis. That is what makes the issue a larger issue. You see people have a god given right to be moronic idiots, with no accountability to the truth or reality. So these two gentlemen are almost on some fools errant. The moment we look into the advertisement policies, the online sales structure, Facebook is likely to have absolved all liability and they become a mere facilitator. And in all this America just doesn’t care, if they did the ‘big dick‘ and ‘huge tits‘ pharmacy solutions would have stopped decades ago, but they didn’t did they?

So in all that light we see ‘Why paying for Facebook won’t fix your privacy’ (at http://www.businessintelligenceinfo.com/business-intelligence/big-data/why-paying-for-facebook-wont-fix-your-privacy), the issue is not the data. We see that when we consider “While Facebook might offer an option to pay instead of having targeted ads shown, it’s also likely that people purchasing such an option will have their personal information collected anyway. Zuckerberg hinted there might be a version of Facebook that is not free, but he never hinted that he might stop collecting your data. And Facebook is only one example of a ubiquitous business model“, this is the one place where Google and Facebook are truly the same. Their operations rely on having that data and collecting more data, the value of data is only a guarantee as long as the data is up to date.

In all this there are some clear issues. You see, the user should be allowed to get the data on ANY advertiser. So, as such if there if fake news, or wrongful advertisers, these advertisers are now in the picture as their records could be pulled by anyone. It would also enable people like McGuire and Lewis to go after the advertisers. As those fake advertisers can no longer hide, they will need to find other shores to dig for cheap revenue. Yet there is no solution for those people, and Facebook themselves have opened that door by their own doing. Facebook Business gave us “Facebook is one of the most efficient ways to advertise online. See how we connect businesses with all the right people on any device with Facebook marketing“. If they ‘connect businesses’ they have the goods on that business and as such we have a right to know. I would not put it past McGuire to introduce those people abusing his good name by introducing those advertisers to the business end of a ‘2 by 4’.

If Business Intelligence is ‘the strategies and technologies used by enterprises for the data analysis of business information’, Facebook would have no option but to make that effort and change. You see, if business information is not correct of reliably false, it stops having value degrading the facilitator, so it is actually in their interest as Facebook to make that jump. In addition, when we consider ‘BI is most effective when it combines data derived from the market in which a company operates with data from company sources internal to the business‘, which we get from ‘Coker, Frank (2014). Pulse: Understanding the Vital Signs of Your Business. Ambient Light Publishing’, to some extent, we see that Facebook is either willing to lose its markers on effectiveness or adjust its current visions. In addition, when we realise that its terrorist propaganda settings are below nominal, we see that the system needs more than an overhaul, it needs a separate dashboard of flags as to ascertain the volatility of the advertisement space used and that is merely when it is set to advertisement. When we consider the ISIS 2016 recruitment video (removed in late 2017) that was on Heavy.com, we now see a new iteration. What happens when it is not some extreme violence advertisement? What if it is merely fake news and false advertisement? The only way to get through that is to start mapping the users propagating this, there is no other alternative. Let the user face the accountability of their use of ‘free speech‘, the moment it clearly intersects with defamation and liable acts, that is the first moment that the waves of prosecution will warrant the user to start acting responsibly.

I am willing to take it one step further; the user needs to become Business Intelligence aware, all of them, no matter how artsy their stand is. If our ‘survival’ require us to be aware of the value we represent, we suddenly grow an interest in what we propagate is when we start cleaning a system, so these 500+ members (friends) we have, whilst we need to remember that 150 of them were because we needed ‘stuff’ from Farmville, at that point we will start cleaning our accounts and the interactions we have. When we have clean accounts a lot of fake news will start limiting itself to a small circle of ‘facilitators’ and as such the issue becomes a much smaller issue. As the circle decreases, those people abusing advertisements and propagate messages will learn that the effort to grow will take much more effort and as such it will become a lot less rewarding to do so, in addition, as the circle is smaller, it will be the actual circle of those embracing either fake news and extremism, the fake news people will isolate themselves more and more and the extremism people will be more readily identifiable.

So as Facebook is holding onto ‘Twice as much as in the previous quarter‘ I am willing to speculate that they aren’t even close to 25%, that means that their extremism message is still getting through and until Facebook changes their ways, the issue is unlikely to ever be resolved. Now, that does not mean that Facebook is willing to facilitate for them, it merely means that the changes in the propagation through messages, false posts and/or advertisements needs a massive overhaul.

So as we accept the Independent with “It noted that “bad actors have long tried to use” the internet for nefarious ends, noting that white supremacists and al-Qaeda have for decades sought to disseminate their ideologies online“, as well as ““While the challenge of terrorism online isn’t new, it has grown increasingly urgent as digital platforms become central to our lives”, the post said“. We need to see that there is a lot more to be done. That evidence is seen (at https://thenextweb.com/hardfork/2018/04/09/cryptocurrency-ads-facebook), where we see: “The worst part is that the trick is ridiculously simple: all it takes to circumvent the crypto currency ad ban on the popular social media platform is to avoid using any of the forbidden terms. This is why some marketers have begun strategically abbreviating the word “cryptocurrency” to “c-currency” – and other similar variations“, this in itself is could be partially aided by making the advertisers details open and public. When we consider the news ‘the people have a right to know’, then the people have an equal right to be aware of who is trying to ‘sell’ them that information, when those people can no longer hide, they will optionally start receiving the documents for reparations. Yet this all depends on Facebook being willing to change their model in the first place, it will up the quality of their Business Intelligence data as well as the result. It is likely that they will lose thousands of customers with $100 to spend, yet in light of the damage that they are causing now, that loss should be no more than a mere drop of water on a hot plate, the benefits should outweigh anything else in the long run. In addition, how can you have any faith in any product or solution whilst the seller is trying to hide their identity? How does that make sense?

The nice part is that hitting Fake News, not merely some ‘white supremacist’ trying to push their ideology, when we start seeing trolls and “When Storm Harvey displaced thousands in Texas, US, in August, a Canadian imam had to point out he had never been to the state after he was accused of closing his mosque’s doors to Christian victims in a fake story been shared more than 126,000 times“, we need to consider that they either found 125,000+ gullible idiots, or that the issue is a lot larger than we can imagine. That issue is seen in the BBC article (at http://www.bbc.com/news/blogs-trending-42724320), where we see “The young people in Veles may or may not have had much interest in American politics, but because of the money to be made via Facebook advertising, they wanted their fiction to travel widely on social media. The US presidential election – and specifically Donald Trump – was (and of course still is) a very hot topic on social media“, which means that greed propagated a direct impact on Fake News as well as skew the Business Intelligence results. So why pay anything at all? It seems that if people have an interest in informing the audience they will and there is every likelihood that not paying anything could have prevented up to at least 75% of ‘locals launched at least 140 US politics websites’, there will always be a select group of jokers, but a mere cost effective cut might have prevented 75% of the damage others faced by not paying those jokers. When we accept that I am not the most intelligent person on the planet (I actually am, but for the moment, let’s just assume I am not), how come that no one in Facebook handed this option? It is all about the money and in that stride we see mistake after mistake, the toll of greed. that is the true fight Mark Zuckerberg faces and let’s be honest, if he (and his wife) bank a mere billion, they will have enough to live an extremely comfortable life. All these issues seem to exist merely because of greed facilitation. I will let you decide how hot the waters are that Zuckerberg needs to navigate, but as the lawsuits are piling up, making the details of every advertiser known might be a first step to change it all for the better for everyone involved, well except the advertisers that is. As the Business Intelligence value goes up he might attract a whole range of other businesses, a group of people that are proud to propagate their brand, their product and their value.

It is a radical idea, but then, I was always a rebel rouser, if only to make people face the value they could have, not the value that other people say they might have.

 

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April 23, 2018 · 12:15

The deceptive engine

We are all in anticipation of the E3, the one place where the game makers get to take the stage and either entice us for almost a year, or get completely destroyed. As we are 5 weeks away from the event, the game changes. It is all about creating hype, or creating optional falsehood. The false hype allegedly shows that the brand might still care to be inflated in perception value and regard. That is what I see when I look at the Daily Star, who gave us: “Microsoft games news: Has Xbox dealt ANOTHER KILLER BLOW to Sony and PlayStation in 2018?” That notion was so ridiculous that I decided to drill down a little. I have no idea who Dom Peppiatt is, but let’s drill down a little on the article (at https://www.dailystar.co.uk/tech/gaming/696572/Microsoft-games-news-Has-Xbox-dealt-ANOTHER-KILLER-BLOW-to-Sony-and-PlayStation-in-2018). So we start with “The company behind Xbox has recruited Darrell Gallagher to work on the Microsoft Studios Executive Leadership Team. Gallagher has a pretty significant history in gaming: he started as Head of Creative at Sony in 1997, then moved to Rockstar Games in 2004 to work as a lead artist. His next step was to become art director at THQ, before he joined Crystal Dynamics as art director in 2005“. This is fair enough, if Microsoft has acquired a titan like that, there will be optional forward momentum for Microsoft. I state optional, because we have seen that Microsoft tends to ignore its customer base and not listen to actual gamers, which tends to be a much larger issue. Then we get the not so nice parts “NEW Xbox One Games rumoured to be in development“, so the operative word is ‘rumoured‘, that was a first mistake, because we have seen that before, rumoured does not make it true and waiting for 5 weeks gives hype, yet in the same space gives massive amounts of resentment. With Rumoured we see references to ‘Perfect Dark’ and ‘Fable’ with old artwork and no evidence of any kind that it is true. Merely the ‘as leaked by Resetera user Klobrille‘ is given, like that ads any value to it all. The only one that is a decent given is a new (upgraded) Forza Horizons, it is the parade horse of Microsoft and it makes sense to make sure that it is there in all 4K glory. The second one is Age of Empires, it has been bled dry on the PC and it coming to Xbox One was merely a time setting. It was originally one of the better games they had, and if the interface is decently improved upon, it might be a niche market winner. So with 2 out of the 5 games that are ‘optionally’ games to come, what kind of ‘killer blow’ is that? It is not even close to a killer blow, so far they have not had any killer blows against Sony, and the Release of God of War last Friday is Sony showing all others that their games are of a massively higher plane of gamer satisfaction than anything Microsoft exclusively has to offer (at present), and they have close to nothing on the exclusive titles front. When we see “Microsoft and Xbox has acquired marketing rights on some massive upcoming games, including Borderlands 3, Cyberpunk 2077, Splinter Cell, Battlefield V, and Anthem“, we need to understand that ‘marketing rights’ does not make it an exclusive title. Another source had given us two weeks earlier “Borderlands 3 hasn’t been confirmed as being actively in development quite yet, Gearbox has unsurprisingly not given it a release date either“, with in addition “It’s likely to be released on PS4, Xbox One and PC“, so why acquire the marketing rights for a non-exclusive title? Seems a waste of money as I personally see it. Second is (from another source) “Ghost Recon Wildlands Splinter Cell DLC is getting a big reveal today. The Ubisoft content for the PS4, Xbox One and PC“, yet there is also mention that this is merely the setting for a new Splinter Cell and in that regard, there is every notion that Ubisoft, the people behind it will not be making it an exclusive title. The same is a given for the makers of Witcher 3, now prepping for Cyberpunk 2077, which leaves two titles none of these exclusives either. So as the article gives us “it’s important to note these are only rumours at the time of writing” in the end, the entire article was a waste of space for all gamers except for the need of Microsoft getting hypes out. The news that they have acquired Darrell Gallagher, which would be good news for Microsoft, yet to surround it with rumours, nothing to show and the fact that marketing exclusives were tailored whilst the games are not confirmed to be is merely a setting for failure, which we saw with the death blow against Microsoft with the release of God of War and actual exclusive title. It will only get harder for Microsoft; the consoles are set to 2.5:1 so for every Xbox One there are 2.5 PS4’s. There is not a game maker in the world that will not make for both if possible. The only option there is what Microsoft had exclusive and keep on converting the PC games that never made it to console. For Sony, it has its own worries. Both The Last of Us 2 and Death Stranding are exclusive titles, but these two players will not go to bed with anything but perfection and for both no official release dates are known, now that God of War delivered all it promised the hunger for these other two titles seems to be growing exponentially. And a gamer that gets too hungry for new games makes weird leaps, that has been proven in the past. So were the two titles just fabs? I am not certain there has been a massive desire to get the Fable line remastered (one, two and three) and the anniversary edition on the 360 only grew the fans of Fable. So getting them all three on the Xbox One remastered, not merely backwards compatible would be a real win for Microsoft, there is no denying it. It is not as clear with Perfect Dark, the heralded game just wasn’t the stuff of legends on the 360, so were some other games. Yet the fans will bow towards the Fable setting in a large way, in equal measure the Mass Effect rumours seem to resurface again and again, also in light of the Andromeda failure, that trilogy would be equally a win on the Xbox, anyone denying that is just utterly stupid. There are a few others, but they are in essence mere remastered games, not actual new games and that is what Microsoft desperately needs and so far they have too little, too few titles and no push towards exclusive wins.

It is in that regard that we see Forbes, who gives us “Sony And PS4 Are Beginning A Massive 2018 With ‘God Of War,’ And Microsoft Should Be Worried“. Yes, we all agree and even as actual numbers are not seen at present, we see in the UK “In terms of purely boxed units, it outsold God of War III by 35 per cent“, that is in merely 3 days, which is almost unheard of. The only title to ever pull that off was GTA5 in 2013. More good news is not console set, but for Ubisoft, it does not matter, Far Cry 5 broke the 100K boundary (on PS4) in Japan which should make the people at Ubisoft proud and happy and rightfully so, the fact that this will also benefit the Xbox One players is merely icing on the cake for Ubisoft and that is what counts. You see, actual gaming is never about the console itself, it is about the game and gaming. Even as God of War is ruling, Ubisoft is getting a nice global boost and with other Ubisoft titles ready to be released it will be a good thing. When it is about the gaming, we will not care, we only care about ‘gaming the play’, or was that ‘playing the game’? We tend to all get together I tend to burn whomever is trying to hand us hypes that are ridiculous, in that regard we have absolutely no regard for any hype bringer.

In the end, will it help us the gamers? Hypes do not, it is an engine of deception to maximise the product, that is the focal point, in this in that regard that the moment the hype is proven wrong (in 5 weeks at the E3), when any of the Daily Star mentioned ‘rumoured to happen‘ it will lash out to the Microsoft community and they will hold Microsoft accountable. You see, when it suits Microsoft they are all over a publisher with falsehood, when it suits them, so either the rumours are true (and I will reports one it), or this was a false hype that has the potential to sway more XB1 owners to switch console, which is overall bad news for Microsoft when that happens. I they have only one advantage this month than it is the rare case where the Gold Live Free games in April are actually better than PS Plus offer for a change. With AC Syndicate and Dead Space 2 ruling the free games, they are giving a better value in an uncommon move.

When it comes to the deceptive engine, it will not stop, not for at least 4 weeks and it is not limited to the Xbox, there are plenty of ‘rumours’ on the PS4 and Switch field, which we find equally annoying, in addition, it is not just limited to some papers, even a site like Christian Today is all about those rumours, which is unsettling on a few levels.

When you consider that ‘Deception’ is act of propagating a belief that is not true, or is not the whole truth, you might understand why we despise it in gaming. So if we consider that the ‘pro’ Microsoft article was optionally propaganda, as well as distraction, or concealment. The gamer has to ask, what is Microsoft trying to conceal or distract from? We will know in 5 weeks when we get to see the E3 presentation.

 

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April 22, 2018 · 14:04

In awe of Ares

The independent is throwing its readers a curveball with ‘The survey comes after it was revealed that a new political party with access to up to £50m in funding has been secretly under development for more than a year‘, it is change, change of a kind that makes us wonder if politicians are getting there ‘inspiration’ form somewhere else. This is not about that, this is absolutely not about politics. This is about the curveball.

Santa Monica Studio, they awed us two years ago at the E3, where we were treated to a teaser, one that made our jaws drop and we were nowhere near ready to see the real deal. That happened 48 hours ago, 48 hours since we woke up, in optionally the most overwhelming way. If you missed it all, you missed a lot. For those not entirely aware, let me explain, let’s take you back to 2013, when the people on the PS3 were treated to ‘the Last of Us‘. It was a game that surpassed whatever came before, the end of a console treated to the diamond of diamonds. Now take that feeling, multiply that by 3 and that is what you will feel with the normal God of War 4 edition on a normal PS4, I haven’t even seen it on a Pro with 4K yet. The beginning is simple yet still overwhelming, the graphics are beyond awesome and the music and sound effects give it an entirely new dimension.

So here we are he who took the powers of Ares, god of war. Now we are in the setting of Norse mythology. The initial intro to the game, the movement, the draughr, Balder and a few others are just overwhelming. When we dig deeper into the game we get to certain points that this is still very much a God of War game, yet there is also evolution. even as button mashing got you most of the way previously, this time around you need to be a little clever, button mashing gets you killed again and again (and again). It has the chests and it has health parts, slightly different, but still in spirit basically the same. Some chests now come with puzzles and a few are a little trying. It is all a step forward. The graphics throughout the game remain overwhelming and are beyond awesome. The tactics are a little more essential, yet it remains a God of War game. Christopher Judge, the (in)famous Teal’c from Stargate takes the axe from the predecessors and gives Kratos soul in a way that is amazing, the deepness of voice and the entire embodiment of Kratos slayer of gods comes to life with Christopher Judge, a stellar performance.

There will always be issues with any videogame, so has this game its little snippets of frustration, but the overall impact of the game is what I would regard it a 97% game, Metacritic gave it a 95% rating, what means that it should be regarded as a must for any PS4 owner. Even as you play the game, you feel a little lost at times, wondering where to go next. It is not a bad feeling, you get a clear view of your surrounding and it is close to breathtaking. The people at Santa Monica really outdid themselves, and not just them. In equal measure Bear McCreary, famous for his soundtrack work on Battlestar Gallactica truly shines. His music adds to the game in several ways. I wonder if anyone would be able to play the game on a TV with a sound bar, the music is that amazing. I am actually listening to it on YouTube whilst writing this. I hope that it will be a download option soon enough (or a soundtrack for sale). So in nearly all matters the game shines. So why am I using ‘nearly’? Well in the beginning as you have the options to better your character with outfits and upgrades, you are a little in the dark and in the beginning of the game optionally accidently wasting resources on the wrong parts and it is a merely a small loss, yet it makes for a great replay. This is perhaps the only small flaw in all this and it is so small a flaw that not heeding my words in this is just fine. Yet as you play the game you are almost overwhelmed by what you see and when you think that you’ve seen it all, you get introduced to Alfheim. If you consider that Midgard is the forest in midwinter, then Alfheim is the forest in spring and everything is in full bloom, a second whiff over being overwhelmed and I haven’t even seen the subsequent parts yet. Whilst I have been upgrading my skills and my weapon, the monsters have been becoming a lot stronger too, so the opposition is not getting easier and you the player are forced to thinking a little more tactics and no mash buttons, it is essential to making it through. It is almost like Santa Monica Studio saw the setting of Dark Souls and borrowed an idea or two, which is not a bad thing at all. In this, I found that the avoidance by Kratos is not completely flawless and it makes for a more challenging fight, all defence and no offence being pointless in the end. It makes a lot of sense in the grand scheme of things and God of War is more than the jackpot. If the next Last of Us is anything to go by, we are witness to a new level of gameplay, one that the Xbox cannot match, because Ubisoft will not be able to match it. That is not an attack on Ubisoft, it truly is not! They have shown with AC Origin to up their game by a fair bit. Microsoft was just not ready (read: awake enough) to up the game for gamers other than their ‘most powerful console‘ statement. Now with the God of War first released, and the Last of Us 2 teasers making us desire more and that is whilst we know that there is every chance that Death Stranding will surpass them both, a Kojima special that does not ill to the other two titles, but we know that Sony is about to up the game for gamers a fair bit and that is merely the top of the 2018 iceberg.We have no idea what we will see in 7 weeks at the E3 2018.

That whilst Windows central ‘treats’ us to: “Ever since the Xbox One launched in 2013, Microsoft has revealed clothing items and other merchandise which were either E3 exclusives, competition rewards, or simply gifts for employees. Luckily, it seems like that’s about to change because a merchandise store is coming soon“, perhaps with a lack of exclusive games that is all they can offer?

Even as Bethesda has been giving us heaps of amazing options, the bulk of the gamer’s desires are set to Elder Scrolls 6 and an optional Fallout 5, and/or Fallout 4b. Bethesda is like Monica Studios and for the longest time they have delivered, even today Skyrim is still played, 6.5 year later, that is the trademark of the truly great and satisfying game and God of War 4 is a welcome addition. It is behind GTA5 the highest Metacritic rating ever and the people of Santa Monica Studio have all the rights, the reason and the ability to feel pride, be proud and enjoy the reverence they will receive for the rest of the year. In this they are sharing the warmth of reverence this year (optionally) with the makers of Spiderman for PS4, another exclusive title, which is now sold out on amazon. So the pre-orders of a game released in September 2018 are already sold out, so in that part Santa Monica Studios is just one player driving the Sony gaming force forward and the competitors have nothing even close to matching that.

Even as I am drawn to return to play God of War, I know that Santa Monica is likely to have a few interesting twists on their bow of confusion. So it will be essential to meet up with Morrighan, Crone of War. She can enlighten me to the opponents that Kratos may face. The Celts were always masters of the skull cleaver and I need to be alert and ready to whatever Santa Monica Studio will throw at me next. The life of a gamer, always trying to remain in synch with the game and with life to get the best results, only the truly great game makers allow us to do that.

When we consider the path that this game series has taken, the path seems obvious, but it is not, the upgrade and evolution of your weapon have options so it can enhance your strength or give power to the weaker side of you that in itself is also brilliant. If you are a range fighter of up close and personal, both have options to give you a much better chance of survival and in the end, you cannot really afford all the upgrades all the time, so choices must be made which makes the game even more challenging and rewarding when you get to the next point. That in itself is also a new victory for the series. The map reveals even more new sides, but I will steer away from that so you can experience that for yourself, making the impact even better.

In the end the God of War treated us to something special two years ago and now we are overwhelmed with what they have actually achieved, no small feat for any development studio, laurels well earned. Even if you are not into the hack and slash games, this game brings a new game, that overwhelms nearly all your senses that alone will be worth buying it for.

That is the curveball, the delivery of something special and again Santa Monica Studio surpassed our expectations, an art that politicians have been lacking for decades, perhaps they should actively listen to Kratos, Ares and Morrighan, nothing less will do at present.

There is one part that politicians can take away from all this. It is not the expected that makes you shine, it is the ability to exceed our expectations that truly matter, isn’t it funny that the one article that they looked down on for three decades (video games) have been able to deliver just that? I see it as the combination of art and imagination and God of War got it right on all counts.

 

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