This all started some time ago, but it resurfaced as I started to replay AC Origin. In lockdown land any change of gaming is a well desired one and AC Origin is actually quite good. But that is merely the start, as I was playing (and as some missions are identical to the first time around) my mind wandered to a delusional IT manager in the early 90’s (1991 I believe). He stated “a resource shared is revenue doubled”, it is that idiotic level of fortune cookie wisdom that as actually rewarded, I never got that part. Yet there was a small gemstone of truth there, but not where he thought it was. As we make a jump to another place it is time for a question. How many real simulators are there? As far as I can tell there is one, only one. Nearly all others are games. The only one true simulator is made by Microsoft and it is the Flight Simulator, currently known as FS2020. Isn’t that surprising? A whole range of games but no one truly dug into the real of simulators. It tends to be really really hard, too hard for a lot of them.
Yet here we get to see the light, Ubisoft has options (well it always had them, but more often they were ignored), yet with AC Origin they opened a door and now we have a ballgame. What if AC origin is merely the start of a dynasty game, a true simulator about life in Egypt? They have nearly all the graphics ready, the maps need adjustment and the spacing needs to change (like 1:9), so that every area is at least 900% in size but consider a true simulator where you are the beer merchant, the farmer, the fisherman, the embalmer, the priest and above all other arts, the overwhelming pressure of the gods and a monarchy that shows little to no mercy, a true first comprehension of what life was about then. And you cannot do it all, a stage where you get assigned a map where you were born and a role you were given, you have some choices as did the people then, but their options were very small, they had little choice. A true historic simulator and guess what? There are none. It has never been done before and I reckon that no one ever considered it to this degree, the technology stopped them, but with Google Stadia and Amazon Luna (and 1-2 alternatives) it is now possible. Even as I still believe that “a resource shared is revenue doubled” is utter nonsense, there is a gem of truth there. Some resources can be used again and that does not mean that revenue is doubled, but the second stage becomes easier and with hardship out of the way there is no reason not to contemplate a path none dared to walk and there is also the second ego reason, being first somewhere counts, being the first who gets it right to this degree is massively rewarding, others will have to fight to equal what you pulled off and it will vex them to no end. Will it happen? I do not know, as I said, this has never been done before and that is also the most rewarding part, especially for Ubisoft if they go there. The educational value is enormous. We are smitten by movies like the Mummy (Brendan Fraser edition), the 10 commandments, Rome, Spartacus, Cleopatra and it fills the mind with what could be, but people like Julian Fellows (Downton Abbey, Belgravia) has opened to some degree our eyes, just like the Vatican game I had in mind. This simulator could wake up an entire generation. Just like Steven Spielberg did with Jurassic Park. Who did not want to see the Triceratops? We have a similar fascination with the Roman and Egyptian era, yet books and movies is all we have and now we could for the first time get a true simulator. Yes, I will agree that it is not for everyone, but there is another upside to cloud gaming. We are willing to try a lot of games when it is included in some package, and there lies the gemstone. Apart from those who want to see Egypt is the past, there is another group of people who want to try everything. It is merely the sense of us as we explore and especially explore when it costs nothing extra, we are nearly all like that.
In this age when we have 8,000,000,000 people walking around, should we show mercy on stupid people? I am not talking about people with some mental disorder, I am not talking about people with a speech impediment or people with a physical disorder. No, I am talking about people with a greed disorder, a mental stage of everything is for free. Should we allow them to be alive? It is a serious question. You see, the BBC gives us ‘How hackers are using gamers to become crypto-rich’ (at https://www.bbc.com/news/technology-57601631) and the BBC adds to the stupidity to put a picture of a nice girl there, although these transgressions are most likely done by well over 90% males. The list “Versions of Grand Theft Auto V, NBA 2K19, and Pro Evolution Soccer 2018 are being given away free in forums” implies that. You see NOTHING is for free, and nowadays, the sun might be (for now) the only thing that comes for free, but air is close to no longer free. In the last decades we wasted air quality to such a degree that more and more need oxygen and that stuff is not free and not cheap. So when I see “hidden inside the code of these games is a piece of crypto-mining malware called Crackonosh, which secretly generates digital money once the game has been downloaded. Criminals have made more than $2m (£1.4m) with the scam, researchers say.” I reckon that this goes far beyond the UK borders and as such the revenue will be a lot higher, in addition, the stupid person thinking that they are getting a free game are using electricity like there is no tomorrow. So any gamer having anything from a 750W Corsair to a 1200W Asus Thor will be donating $0.50 – $0.75 a day per PC to that criminal group. And that is the best news theory, if they leave the computer on and unattended the price could go up by 200%-400% a day, which means that this free game is costing you a lot more, optionally buying that game in the story will cost you $48 at Amazon, implying that you will pay for the game more than once after 15 days, if you are lucky after 20 days. So how free was that game? You might not pay for the electricity yourself but it will reflect in the bill and mom and dad will hold your PC up for ransom if you do not pay the electricity bill.
So far two places out of a lot more gives us:
United States: 11,856 victims United Kingdom: 8,946 victims
As such the $2m is delusionally optimistic, the damage is more than likely a lot higher, especially when we see
When Crackonosh is installed, it takes actions to protect itself including:
disabling Windows Updates uninstalling all security software
And that was merely the better news, when you consider elements like
computer slowing down wearing out components through overuse
You end up with the short end of the stick, and you better believe that it is a lot shorter than you hope it is. So should I feel mercy when a stupid act degrades a persons PC, sets the cost of living a lot higher per week, but that does not matter, does it? You got a free game out of it!
There is one side that bothers me, it is the quote “Tracking the hackers’ digital wallets has revealed the scam has yielded over $2m in the cryptocurrency Monero, Avast says”, it is the part ‘hackers’ digital wallets’, wallets is plural, as such there is every chance not everything has been found and there is even a much larger chance that they will find one group and have several groups walk away, because they were never spotted, and they were optionally a little more clever than the other players. The damage I a lot worse, yet when it comes to stupid people, I do not mind, more game time, more original game time for me. And this is merely the first setting, you see, I took notice because it flushes the one element out into the open. I touched on this with “I believe that it is a first step in the overly effective phishing attacks we face, Facebook might not be part to that, but I reckon the phishing industry got access to data that is not normally collected and I personally believe that Facebook is part of that problem, I also believe that this will turn from bad to worse with all the ‘via browser gaming apps’ we are currently being offered. I believe that these dedicated non console gaming ‘solutions’ will make things worse, it might be about money for players like Epic (Fortnite), but the data collected in this will cater to a much larger and optionally fairly darker player in this, I just haven’t found any direct evidence proving this, in my defence, I had no way of seeing the weakness that SolarWinds introduced. It does not surprise me, because there is always someone smarter and any firm that has a revenue and a cost issue will find a cheaper way, opening the door for all the nefarious characters surfing the life of IoT, there was never any doubt in this.” I wrote it in ‘Not for minors’ in December 2020 (at https://lawlordtobe.com/2020/12/18/not-for-minors/) and anyone (read: Epic) with claims that they will stop this, would be lying to you. Criminals are massively intelligent and their opponents (police and FBI) are not equipped to deal with this, that is beside the manpower shortage they would face. So when you get to slide between stupid kids and greed driven short sighted IT solutions, the people are about to lose a bundle, for the tech criminals it will be Christmas for them 340 days a year (with 25 very well paid holidays).
And that was just the beginning, how long until these easy virtue characters offer games with even more powerful ways to mine? A version of some merge 3 game but now utilising 95% of your processor 100% of the time? It will not interfere with receiving calls, it will not interfere with laptop, tablet and other device, but you become the pawn in a need to mine and it will cost you a lot more than you think. How long until someone combines screensavers and locked screens with the old SETI program and let devices mine the truckloads out of massive data files and we all contribute for every downtime minute every day? That was the danger that greed driven Epic contributed to (as I personally see it), that is the danger that we all face, and it gets worse. You see Yahoo told us ‘Epic is deliberately keeping ‘Fortnite’ off Microsoft’s Xbox Cloud Game service’, isn’t that interesting? The cloud is their competitor, so they want to open up all the markets for THEM, but they are not that eager to hand their game to a streamer where they cannot collect as much. As I personally see it, it is about their margins, it always was and as such I personally consider their case to be a bogus one, but they opened a door, a door criminals will be eager to use, so how long until they offer Fortnite cheats, Fortnite chests with weekly prices, hardware and skins? It will be the gateway to more systems and the law is not ready and the makers of games will find out too late that the floodgates had been opened. That is how these events usually go, but in the end it will not cost them anything, because they will cover all third party solutions and it will be up to the gamer (and their parents) to pay that price.
This is not about the news, not about the anger against the Catholic Church that decided to see the Indigenous Canadian people “The visit of the delegation of Indigenous people is scheduled between 17 and 20 December 2021”, a setting orchestrated to manage bad news and more is coming. It has nothing to do with that, but orchestrations, yes, that part might apply.
You see, the biggest fear that the corrupt have is the feeling of loss, overwhelming loss, so kill a few of THEIR children and family members and the stage changes, there is an option that this especially applies to the corrupt in police and political fields, because the media does love its exploitation of grieving members that are in the limelight for corruption, and the victims merely need to be willing to spill blood (there are other options to achieve rigor mortis). And I have seen that impact before, these people will suddenly scream as loud as possible that the innocent have rights, but they were never willing to give it to their victims, as it forwarded their cause. Such is life.
No, today is about something else. I found my second short story to add to the bundle. What happens when the abusers get the tables turned on them? Not in any normal sense, not in any degree of realism, what if they vanish of the face of the earth (quite literally) and they are driven into hard labour for their crimes (they will refer to that as slave labour) in a place with a different chronographic stage? Hard labour there for one year will amount to 24 hour here. Welcome to Tartarus, a place of never ending torture, but that place Neds to be kept clean as well and as the abusers of social media and spotlights through specific media sources are grabbed and are added to the Tartarus cleaning staff, what happens as they vanish for days? More important when after a month an old man (or woman) is found and the records show that person to be none other than the 35 year old person a lot of ‘people’ had been looking for? Fingerprints, comparative DNA, they all match up and in their hospital beds they realise that their lives are over, more important, they are about to face their actions by becoming the stuff they cleaned up for what seems to have been a lifetime? The waves of fear it must give, especially them, they were watching in the corridors they were cleaning only to learn in the end that that is where they are about to end. I will not give away too much or there will be no reason to read that short story if it ever gets printed (or published in a place like iBooks). Yet should you not wonder not merely what the upside of one thing is and forget about the downside of the other? You might flip a coin again and again, yet you forget the other side remains in darkness, at times someone will wonder what happened to the other side of that coin, but no one ever considered the darkness it got itself exposed to (unless the toss happens on a glass table).
You see some will give us “If someone asks for forgiveness over and over, then it is the duty of an individual to forgive them” and “Catholics must forgive the sins of others in order for God to forgive them their sins”, yet what happens when a mother loses her child? Do you really think that forgiveness is in her heart, or is it pitch black with pain and grief? So what happens when the darkness of 1,000 mothers unite? So whilst wonder about “Saskatoon Catholics raised $28.5 million to build this cathedral in 2012, while a written promise to compensate residential school survivors was largely ignored, critics say” (source: CBC), I see no action by Canadian government at present to seize ALL Catholic land in Canada and had that land to the First Nations. As it seems to me, it is all about ‘saving’ the rights and property of the Vatican and we have seen more than enough of that. When we see things like ‘stopping short of’ and “The $25 million — part of the sweeping Indian Residential School Survivor Agreement (IRSSA) — was supposed to help survivors, and also provide counselling and support for their families”, as such what should happen with any organisation that keeps on caressing (read: hand job) themselves and shirk their responsibilities? So what does it take for the Canadian government (other governments too) to set the stage for the Catholic church to actually pay up? I see the need to show the Catholic Church what loss looks like, to lose all lands and catholic locations handed to First Nation, when they see that such actions are possible in the western world, Canadian Catholics can raise money to buy new lands, become protestant, or Anglican, or move to the US (I reckon First Nations would have no problems with that part either). Oh sorry, it was still a bit about the Catholic Church, please forgive me! (forgive me, forgive me, forgive me, nyuk nyuk nyuk)
A sense of real loss is the best wake up call anyone can get, and for the Vatican to lose a nation the size of Canada where almost 40% is Catholic, it gives the Vatican a message, one that has been overdue for well over a decade.
We all have moments where we look at the sky and roll our eyes. Today was my moment when I was treated (by the Guardian) to ‘Big oil and gas kept a dirty secret for decades. Now they may pay the price’, in this I start with “Was it really a secret?” You see, we all want to blame someone else for the problems we helped create. And when the (what I reverently call) the stupid people are bringing about “An unprecedented wave of lawsuits, filed by cities and states across the US, aim to hold the oil and gas industry to account for the environmental devastation caused by fossil fuels – and covering up what they knew along the way”. You see that is is merely one element of stupid. I gave light to ‘Uniform Nameless Entitlement Perforation’ on December 10th 2020 (at https://lawlordtobe.com/2020/12/10/uniform-nameless-entitlement-perforation/), I emphasised on a report by European Environmental Agency (EEA) where. We see that 147 industrial plants create 50% of the pollution, the media seemingly ignored the report I have not see the media go out and bash the nations for these 147 plants, we even had a joke (read: BBC article) by Tim McGrath on how the “Global ‘elite’ will need to slash high-carbon lifestyles”, so how stupid do people need to get?
In case you forgot
This reflects on the now when we see (at https://www.theguardian.com/environment/2021/jun/30/climate-crimes-oil-and-gas-environment) “Coastal cities struggling to keep rising sea levels at bay, midwestern states watching “mega-rains” destroy crops and homes, and fishing communities losing catches to warming waters, are now demanding the oil conglomerates pay damages and take urgent action to reduce further harm from burning fossil fuels”, just when you think that Americans can no longer become any more stupid, we get the next iteration of ‘stupid is as stupid does’. Statista shows us that in 1975 the US requires 1.747 BILLION kilowatt hours a year, this went up again and again until that number was well over doubled in 2005 (3.8B KwH), then it roughly stays the same. There was one spike in 2018, yet one source gives us “From 2003 to 2012, weather-related outages doubled”, I personally believe it is not all weather related. I believe that energy delivery hit a saturation point around 2005. This is why the last decade has so many of these failings and outages. Consider that it was not merely oil and gas, it was energy, the underlying need that drives this. If you doubt this you need but to read the entire ENRON scandal papers to get a clue on how it has always about greed and not about big oil and gas. When I see ‘Big Oil and gas’ I personally think it tends to be a hidden jab towards the Middle East. There have been carbon neutral solutions for almost two decades. Yes, they were expensive in the beginning, but how much effort was made to push this? It is about profit margins, it is about cheap and it is about exploitation. Oil and gas check most marks, but are they to blame? We can ignore settings like “In the early 1990s, Kenneth Lay helped to initiate the selling of electricity at market prices and, soon after, Congress approved legislation deregulating the sale of natural gas” that was almost 30 years ago, so how was electricity created? How do we get energy? And why is Congress not in the same accusation dock? Until the late 80’s the idea of Electricity at market prices was a lull and instead of protecting that part, it was left to the needy and the greedy.
So when they have another go at ‘Big Oil’ (to be honest, I have no idea what they are talking about), consider that the drive to have your own car started in the 50’s. Forbes gave us in 2020 ‘Traffic Congestion Costs U.S. Cities Billions Of Dollars Every Year’, which is fine, but that too relies on fuel, so when they gave us “New York had the highest economic losses out of any major U.S. city with congesting costing it $11 billion last year. Los Angeles lost $8.2 billion while Chicago suffered the third-worst impact at $7.6 billion.” And how much fuel is wasted in that setting? Do you want to blame ‘big oil’ for that too? This is a case that will go nowhere, the only thing it enforces is something I will touch on a little later. You see, when we saw the messages on how companies had enough of California, they vacated and left, Texas is such a much better place (it actually might be), and Forbes again gave us in February ‘Texas Energy Crisis Is An Epic Resilience And Leadership Failure’, yet how much consideration are we seeing when we get sources feeding us “There are several reasons tech companies shave been moving to Texas – lower housing costs, lower tax rates, less regulations have made it easier for companies to operate in Texas. There is already an abundance of technical talent all over Texas. Any company moving here can tap into a well-experienced talent pool. There is also a well-educated stream of new talent graduating from top schools like Texas, Rice, University of Houston, and Texas A&M.” I am not debating the act, I am fine with the action taken, but when you consider that the following companies moved to Texas, how much of a drain on energy in other places will that give you and when you see the sudden spike in some places requiring a lot more energy, all whilst the other places are not diminishing their offer, because people will always need power, how is ‘Big Oil’ to blame? So lets take a loot at that list and most names moved less then 2 year ago (or are about to move) Guideline, Contango, Done, Carbon Neutral Energy, Tailift Material Handling, Estrada Hinojosa, GBS Enterprises, Wedgewood, Verdant Chemical, Ranchland Food, Drive Shack, Invzbl,Markaaz, XR Masters, Elevate Brands, Harmonate, Einride, Green Dot, NRG Energy, Caterpillar,Flex Logix, Leaf Telecommunications, Katapult, Wayfair, Ribbon Communications, BSU Inc, Avetta, First Foundation, 5G LLC, TaskUs, BlockCap, Element Critical, City Shoppe, CrowdStreet, Lalamove, NinjaRMM, Gilad & Gilad, MDC Vacuum, FERA Diagnostics, Roboze, Leadr, SupplyHouse.com, Eleiko, Firehawk Aerospace, International Trademark Association, ZP Better Together, Precision Global Consulting, Loop Insurance, QSAM Biosciences, AHV, Dominion Aesthetics, Sage Integration, Quali, Samsung, Truelytics, Alpha Paw, Sentry Kiosk, ProtectAll, Optimal Elite Management, Ametrine, Digital Realty, Amazing Magnets, Lion Real Estate Group, NeuraLink, Maddox Defense, DZS Inc, The Boring Company, Oracle, Hewlett Packard Enterprise,Tesla, Optym, Longevity Partners, Iron Ox, Palantir, 8VC, Bonchon, Titans of CNC, Saleen Performance Parts, CBRE, Slync.io, Baronte Securities, Omnigo Software, Incora, Vio Security, JDR Cable Systems, FileTrail, Sonim Technologies, Murphy Oil Corp, Buff City Soap, Origin Clear, QuestionPro, SignEasy, Sense, Astura, Charles Schwab, Splunk, Bill.com, Chip 1 Exchange, McKesson, and Lonza. This is not a complete list and I am not considering (at present) which ones are doing it for all kinds of tax hypes. Now consider how many people will move as well. I get it, California is expensive, but how will this change that represents the population of more than one large city impact the power needs in Texas that is already has it fair share of brownouts, and that is just for starters, how many gas and oil energy producing plants will Texas get? Is ‘Big oil’ to blame, or do they merely offer a commodity that EVERYONE needs? Consider that a powerful computer required a 200 Watt power unit in 1997, today it is 600Watt or even higher. There were roughly 51 million units sold last year alone. I cannot state how the division on laptop and desktop is, but the need for energy is unrelentingly large, how large? Consider all the staff moving to Texas and consider how many more energy issues Texas has in the next two years, that is your marker and ‘Big Oil’ had nothing to do with this.
So when we reconsider “wave of lawsuits, filed by cities and states across the US”, how many of these claimants voted against wind farms, against solar power and against nuclear power? They did it for all kinds of reasons and we get it, some are expensive and you do not want your children to go to school glowing in the dark (yet in winter that is a case for less accidents), but in all this blaming ‘Big Oil’ is just too ludicrous to mention. So as for a promise earlier in this article. When the US goes on with silly and stupid court cases, how long until the owners of IP and Patents will consider the US to be too dangerous to remain in? Consider that the US has an IP value of $21,000,000,000,000 (trillion), it represents almost 90% of the S&P 500 value, so what do you think happens when a massive slice of that moves to Asia or the Middle East, optionally to Europe? I reckon that over 70% of Wall Street executives are on a floor above the 30th and there is every chance that well over 40% of them will do a (at https://www.youtube.com/watch?v=cEpKcBkkVMY); now consider the stage of blaming the wrong party. I am not stating that any of the energy delivering components are innocent, yet we are all guilty, in almost every nation. We remained silent when energy prices remained the same (somehow), we have known about alternatives and most people never pushed their politicians, we have known about the dangers of erosion for decades and we see pollution report after report, yet nothing is done. We are all to blame and putting ‘Big Oil and Gas’ in the dock will never ever go anywhere, I reckon that Kenneth Lay set the charter for that. When we realise that we allowed a utility to become profit driven which we clearly get from ‘the selling of electricity at market prices’, we changed a whole range of processes and now that we see the impact we should not cry, we should look into the mirror for blame.
That is how we sometimes see a book, a doorstop, a missile towards our partners (and sometimes really annoying elderly teens), a weight for the papers we need, when a book is not really what we wanted, it gets a secondary function. So even as some saw this specific book as ‘A beautiful defense of the common man and woman against a technological elite’, I consider a book like ‘The Tyranny of Big Tech’ as one that is not stating the issues.
Did I read it? Nope, and I do not have to, the article clearly shows a republican (who looks like he recently stopped being a teenager) who is aiming for money from both the left and the right. When we see “According to Hawley, it’s not our politicians, our lawyers, our Ivy League graduates, or our Hollywood celebrities. It’s Big Tech – those big names like Facebook, Twitter, Amazon, Apple, and Google that have embedded themselves in our lives to an almost irreversible degree”, I see the beginning of a BS string of texts that will most certainly become debatable and utterly rejectable. You see Zuckerberg attended Harvard whilst designing Facebook, Dorsey came up with the idea for Twitter at NYU, Jeff Bezos was already done with Princeton when Amazon became the idea, Apple was the child of Steve Jobs who attended part of Reed and dropped out, Sergey Brin and Larry Page came from Stanford, so what is left of “not our Ivy League graduates”? Oh and I with my 5G IP am from UTS (Sydney), so there! And when we get to “have embedded themselves in our lives to an almost irreversible degree” we get a lot more. Apple (Macintosh) offered what consumers wanted, Google did the same, Facebook did it even more and created a new digital era and they all OFFERED it to consumers, they planned long term and they won, the small minded people lost. The exception is the Amazon guy who doesn’t need to spend on Shampoo, he offered something to rural people all over the world which they never had access too. In the US this is 60,000,000 people and in the EU it is 125,000,000. One firm aimed for a little over 180 million consumers. The people shops forgot and now Amazon is the bad guy? So this is the setting from the start and the man with the teenager look (Josh Hawley) is already off to a bad start. So when we see “the robber barons reshaped the economy into a corporate monopoly to serve their own ends, in which an aristocratic elite govern above the labouring masses”, all whilst the US government stole from the native Americans whatever they could (99.655% roughly) is like the pot calling the kettle black. In this one pushed what they wanted, the other (current big tech) let the people decide on WHAT they desired and the consumers liked the free 1GB email (Google) whilst the internet providers offered 20MB for a fee. What would you do? That same grocery store (still Google) came up with additional ways to service the consumers (cookies anyone?), the offered shopping, information and choice, whilst those dabbling on the internet wee all about grabbing whatever coins they could get. When the consumers were happy players like Amazon created the Amazon Web Services offering a pay as you go approach, a cloud approach to small businesses. First web services in 2002 and cloud services in 2008, it would take IBM and Microsoft years to offer anything near that, the big tech of then were made basically redundant. And with the pay as you go there was a larger SaaS (Software as a Service) setting. The big 5 became big not because “Big Tech is a direct descendent of the Gilded Age robber barons”, but because they offered choice when the others were unwilling to do so. In this Apple stands alone. They were always the elite DTP solution (a lot more expensive than others) and in 1998 they recognised the needs of the consumer and the iMac was born, all whilst the consumer got the amazing phrase “There’s no step 3!”, an affordable solution in an age where PC’s were still running behind the facts. If you were not up to speed you were either lost or you became an Apple user. All this whilst the writer wants to push “descendent of the Gilded Age robber barons”, a stage none of them pushed for, it merely is in the statements of those who were asleep at the wheel between 1996-2006, they lost it all by not pushing the envelope and 5 companies got ahead. The fifth (Netflix) was like Facebook, it offered something never offered before and whilst we had to seek TV provider after TV provider, they offered what we wanted, movies and specifically movies not hindered by advertisements. They went from sales to rental to streaming and as the firm started in 1998, Hulu, Stan, HBO Max and Disney Plus, some well over a decade AFTER Netflix, so the statement from Josh Hawley is not just bogus, it is utter nonsense. So when we see “Washington, D.C. politicians routinely protect the interests of Big Tech over and against the freedom and well-being of the American people” we see the joke that this book seemingly is. These systems were offered to consumers, you can walk away! I kept my Yahoo account for years later, until the information offered was too outdated or too much adjusted for localisation (against my will), so when we see ‘well-being of the American people’ I wonder what data he can actually produce (raw data, not aggregated and weighted data) and in the grand scheme of things, the US has 320 million people, Europe has 750 million and India has 1.3 billion. All enjoying what the five players are offering. In all that, the US is a mere 15% and on the global scale they do not add up to much, and the US is actually part of that failing. In the era of 1990-2010 American firms remained largely absent on the international scale, relying on someone to pick up the ball and none of them did and the American needs were swallowed by the voice of the consumers, no barons, no lawyers and no politicians. The people wanted what Google offered and Youtube now has over 2,000,000,000 viewers (I am one of them), so far none of the offerers were able to meet this and more important by 2005 both IBM and Microsoft were merely relying on Adobe Flash, these two players had nothing to offer. In 15 years they never really woke up and here I get to use Microsoft against itself with “Microsoft Stream is a corporate video-sharing service which was released on June 20, 2017 that will gradually replace the existing Office 365 Video”, so 12 years of inactivity, in comparison, the Chinese (the makers of Won Ton soup) gave us TikTok one year earlier and now has 100,000,000 active users. Players like IBM and Microsoft have been that much asleep at the wheel. As I personally see it, American BigTech is the only player (all 5 of them) that stops the USA from becoming utterly irrelevant, if they were not there China would be superpower number one and they are close of becoming that anyway, any issues with BigTech and every BS article in every newspaper with some ‘alleged’ and ‘watchdog’ is merely another delay and it will help China to become the greatest tech power, US politicians (EU politicians as well) are helping China meet that goal.
BigTech, the virgin BigTech is not holy, it is not innocent and it is no virgin (they got screwed by global politicians again and again, so they are definitely not virgins), BigTech are merely the innovators we always needed and the rest is merely a wannabe player, even Microsoft and IBM have fallen that much from grace. Microsoft had the most powerful console in the world and within 2 years they were surpassed by the weakest console of all (Nintendo Switch), IBM has its own stream of non-successes, and they are all crying to their politicians as to the bad bad tech companies. Most of them had no idea what the digital era was until they were surpassed by a lot of other players (some of them Asian). So when we consider the stage, we need to see the whole stage, not some setting of “Ending Big Tech’s sovereignty is about taking back our own, and we can begin to do that in the lives we live together. Big Tech works relentlessly to force individuals into its ecosystem of addiction, exhibitionism, and fear of missing out. It seeks to create its own social universe and draw all of life into its orbit. But the real social world, the life of family and neighbourhood – the authentic communities that sustain authentic togetherness – can act as a counterweight to Big Tech’s ambitions”, in this phrases like ‘force individuals’ is massively wrong, people have choices. I do not have Facebook on my mobile, I have no need for it there, I do not order from Amazon (I am a support your local hooker kind of guy) and I have currently no Netflix or Disney Plus subscription. That is 3 out of 5, I have an Apple because Microsoft dropped the ball 4 times in the last 5 years and IBM is too expensive for what it offers. I chose! We can all choose and that is where we realise that ‘The Tyranny of Big Tech’ is like a Chicago politician, all hot air and not too much on substance (judging from the article (at https://mindmatters.ai/2021/06/a-book-review-the-tyranny-of-big-tech/). He might at some point present a few parts that are relevant, I am certain that he will, but as a former Missouri’s Attorney General he will tread on places where he knows the answers, so as I see “holding Big Tech accountable where others don’t dare tread. In investigations, in legislation”, I merely wonder how much legislation against BigTech made it through? It matters because it is what you can prove that matters, not what you claim. I made no claims, it is all timeline stuff, including the Chinese parts.
Consider the choices YOU have, and make choices, it is your right. You need not be on Google, you can select Microsoft Bing. You will lose out on a lot but that is the choice you make. For well over 20 years Google offered choices, YOU were the consumer that selected WHERE you wanted to go and you went there. All whilst Microsoft could not be bothered, it seems to me that the Netscape Victory made them lazy and now they are no longer the relevant company, they are merely the Column B (or C) company. And consider being in a place like Antigo Wisconsin. Now try to buy a game, a DVD, a bluray, a 4K movie, a CD and a book. How many of these items will require Amazon? It was the foundation of 4G (Wherever I am) and it will be the stage of 5G (wheneverI want it), so when will 5G be available in Antigo Wisconsin? Consider these points and consider whatever Josh Hawley is trying to imprint on you and consider what you can find out for yourself. BigTech is not evil, BigTech is because the others became lazy, BigTech merely is and governments do not like the self sufficient organisations, the ones that do not make large contributions to them. In the end if you look into the shareholders and stakeholders of some of these players you get a very different picture, one you need to be wary of.
So, there I was being happy, reading tweets when an article passed by. It was an article from July 2020 no less, although I did not notice the date at first, the title ‘The hidden costs of Microsoft Flight Simulator’ had me a little captivated, so I took a look. In all this, let’s be upfront. I have an issue with Microsoft on several levels, they screwed up their console, they (as I personally see it) betrayed their customers and I am not a Microsoft fan. Yet, there Flight Simulator is different, it is a ‘game’ for a select group of people. I am not a sim fanatic, but I get it, we all have needs and for them Flight Simulator is ‘da bomb’, I do not object. I bought my first flight simulator when I got my CBM64 (with disk drive). I bought the program in the early days for around $175 (Dfl 299), I was not bonkers about the game, but it was a new level of gaming. It came with a book, not a small manual, but an operations guide that was formidable, 4 maps and a disc. I never regretted buying it. I got one on the PC later on, I got the flight simulator X and one more. Even as I was not a great fan, the Flight simulator is a different level of gaming, so when I saw the new one announced and I saw first images on YouTube, my mouth dropped. It was overwhelmingly amazing, it was the best a non pilot could get and that person would get as close to flying (without the $300 an hour lesson fee) as humanly possible. So this article got me piqued.
Now, as I said, I am not Microsoft fan and bashing them is almost a civil duty the first hour and done for personal pleasure the 6 hours that follow that, but I do try to keep a sense of fairness, so the article felt bad, it felt insincere. The article (at https://www.pcinvasion.com/hidden-costs-microsoft-flight-simulator/) gives us the following “However, simulation titles, particularly flight sims, are notorious for nickel-and-diming their customers. On day one, the new Microsoft Flight Simulator will continue this trend that it birthed right out of the box.” As I see it, this is their clumsy approach to a few items, the first are the three Simulators out there. There is a standard, a deluxe and a premium edition for $59, $89 and $119. We get “the simulator itself, the entire world map, over 37,000 airports, 3D telemetry of select cities, and 20 flyable aircraft, and replaces 30 airports with hand-crafted versions. It is available for one-time purchase”, the deluxe edition has 5 additional airplanes and 5 handcrafted airports and the premium edition has 5 more above the deluxe edition. If you are new, you might not want to go the distance and stay with the standard version, yet, I get it, the sim people do want more, they want the Beechcraft Baron, Boeing 787 Dreamliner, the Cessna Citation Longitude and so on. Even though we see ‘extra’ no one is looking too deep at what the standard has, and it has plenty. Like the Boeing 747-8, the Aviat Pitts Special and 18 others. As for airports we might look at that, but I found the information given “Each World Update has replaced additional procedurally-generated airports with hand-crafted models. World Updates are available in all editions for free, bringing the number of airports available in the Standard edition up to 45”, so in the ‘FOR FREE’ side, we see 15 additional airports. In this, the hand crafted versions replace the procedurally generated ones, it is more precise, it is the one you want and that is if you want to go to this airport. The simulator has 100% world coverage including over 37,000 airports, 2 million cities, and 1.5 billion buildings. There are programs out there requiring the same pay with only 1% coverage (if they get to 1% that is).
As such, I have no idea what the writer of “it’s really the price difference of this new release that has some folks reeling. The Standard edition will start at $60, but the Premium Deluxe is double trouble with a gut-churning $120 asking price” is bitching about. The simple sim matter is that sims are a niche market and if you are not a sim person, or if you want to find out, you can either pay the $59, or get the Xbox game pass (it is included there), with the world (on your computer), you will be engaged for months, if not years to see if you are Sim material and that is part of the choice, a niche market is not for everyone and the makers of that program will not cry if you are not. Microsoft Flight Simulator has millions of fans and well deserved so. I enjoyed playing them, I am not great at them and I get that some people pay the $200 for real flight controllers. Yet above all else, the FS2020 blew me away ad I was honestly not ready to be that impressed, but they achieved that and that too requires attention. I will happily slap them when they do something wrong, but not here. Microsoft got the FS2020 really really right and perhaps if I ever get another overhyped PC I will get this flight simulator as well. CNet gives us “The minimal specs are fairly reasonable, but for the ideal graphics, you may need a more powerful setup”, which is is to be expected. Yet when you consider that you will need a XFX AMD Radeon RX 5700 XT RAW II for 4K images, some get scared and some accept this. Yet when you get to see:
You know there was a reason that you bought that card, however the starter will find plenty of amazement in the low resolution setting which needs a GeForce GTX 770, however this card is $379 with the premise that if you have no hardware this close, your PC is decently outdated to begin with. As such, I am always happy to slap Microsoft around, but not in this case, they really outdid themselves for the sim fanatics and they will not hesitate to Pau the $50 more for 10 additional planes and 10 additional airfields. They will get over the all the other things soon enough and as far as I can tell, whomever want to slap the FS2020 around better be loaded for bear, when you can claim “100% world coverage including over 37,000 airports, 2 million cities, and 1.5 billion buildings” you did something really really right and that too is worthy of mention, excellence will always be admired in gaming, whether it is your cup of tea or not, excellence is where it is at, excellence creates immersion and that is key to any game hoping to become a legendary product.
And legend to the right, we all have been in that setting; we all have had grander then life dreams and imaginations. For me it started when some British bloke brought a new level of fear to the cinema (Alien), it could be the American that made us afraid to go swimming (Jaws), yet for the most we all have had that moment. For some reason that feeling got awake again with the setting of Kristen Stewart and Vincent Cassel, directed by William Eubank. I am talking about the movie Underwater. I am trying to make sure that I am not giving away the plot, because the movie is well worth watching. We all have made fun of Kristen Steward, not because of the girl, but because of the franchise. I have nothing against the franchise and even as I have never read the works of the writer, I get the feeling that she is well worth reading, I got that sense when I saw the movie the Host. Anyway, I got the limited Twilight edition of Charlie’s Angels (one additional romantic scene, ha ha ha) and that was that. But she shines like a well cut diamond in Underwater, the cast is awesome and the movie is a lot better then anyone realises, because in my case Underwater took me back to the original feeling of unease that Jaws and Alien instilled, I actually missed that feeling and it got me thinking. We all look at the Middle East, we all saw Aladdin, but there is a lot more than the proverbial Argo. What if we dispense with the musical dreaded scene of the room in the dark, what if the dark becomes a much larger stage, a stage where you will not sleep, never ever again with the lights off?
That was the setting I contemplated, but it never gave me the idea, the idea was already there, yet in this case the idea altered a little. I am talking about the concept of the Ifrit. Then today (yesterday as well) when I was replaying AC Origins, I stumbled upon the idea again, it was when (in the game) I entered the city of Letopolis (and the story behind it) and it gave me the idea in more degrees. Yet I was contemplating the city of Per-Amun and the Battle of Pelusium (525 BC). A stage where we see the confrontation of Egypt and the Achaemenid Empire. Now consider that an Ifrit was held captive in Per-Anum, it was taken and moved to the western province of their domain in the city of Gerrha, in a secret tomb under houses the prison of the Ifrit was kept and lost when the caretakers fell ill and it was forgotten, that prison is found after 2500 years by a western teacher exploring his connection to Islam and he is filled with the rage of a demon held captive for 3000 years. We now have a stage where Islamic doctrine might hold a solution, but the wielder is in doubt of his faith and in the mean time the rage of the Ifrit takes on a turn of another nature. When we consider that the larger stage of the Achaemenid Empire is now Iran, Gerrha is (now) in Saudi Arabia and we are confronted with a demon, not merely in thirst of blood, but also a stage of intrigue setting up a war of Saudi Arabia against Iran we get a new stage, one never seen (as far as I know). We look at horror, but what if horror is set (drenched) in political settings, as well as religious ones? Especially when we consider “In the latter account, the “ifrit among the jinn” threatens Muhammad with a fiery presence, whereupon the archangel Gabriel taught Muhammad a Du’a (Islamic prayer) to defeat it.” A stage which we get from ‘Heavenly Journeys, Earthly Concerns: The Legacy of the Mi’raj in the Formation of Islam Routledge, 2004’ by Brooke Olson Vuckovic. We have all the markings of what could be an awesome franchise, yet as far as I can tell, no one looked in that directions, I wonder why.
5 large streaming houses, a dozen large studio’s and no one looked or contemplated this direction of ideas? I merely watch movies, I am not (and never really had the notion of becoming) a movie director, I am for the most a storyteller and an analyst. Yet the idea of creating something totally new (not the first time) is both appealing and overwhelming. So as I (and others too) consider looking to the left hoping we have created a new franchise, we also look towards the right hoping to see the shimmer of the ‘legendary label’ in this all storytellers are the same, we love the idea of any new story we create, but to create one that becomes legendary as other great storyteller did before us is always in the back of all our minds, we all want to become the next Rowling, Tolkien, Hubbart, Sheckley or Clarke. We always want to measure how close we got to our idols, as far as I can tell, there is no exception to that rule and every storyteller has his or her own idol, the achieved person that drives us. All that and the thought of knowing the person who overhauled the Necropolis of the Via Triumphalis and whatever they found under there is always the wink towards the unknown. Some merely see the “outstanding example of an ancient Roman burial ground”, yet what if this happened before and what if we ignore the old saying to keep buried what was buried? What happens when you open the door to someone who can traverse the seven stages of the Jahannam? And what happens when someone figures out that there is more to The Remorse of Orestes?
The Remorse of Orestes
We see overlaps and connections in Islamic stories that connects to Christianity (Gabriel) and Greek (Furies), what if this is not a casual link? You see most film makers never seemingly looked deeper into that side of things, why not? If they are more becoming about streaming and franchises, I think the Middle East has a whole range of stories that open up more and optionally also a larger audience.
I got a few messages on the previous article named ‘Perception is merely the start’, several readers had a hard time comprehending this, and off course it is my fault. Well, OK, I will accept that, yet I also assumed a few people being ahead of me in a few regards, so the fact I had to explain this was a little weird, but OK, fair enough. It seems that those in several industries were in the dark of a few items there, so here goes.
Perception The perception circles are a stage where we go from what we perceive to what is unknown, in middle is what we are aware off. Some put that in a different order, yet perception is the larger circle. We perceive and within what we perceive (complete awareness), there is hat we are merely aware off (partial awareness) and the inner circle is what we do not know. People expect it is the other way round, but this is from niche to speciality. For example, we perceive a firearm, we are partially aware of the calibre, we are partially aware of ammunition, spare parts and cleaning kits of a firearm, yet the parts and specific spare parts of firearm is unknown to us. The same is applicable to games. We are aware of a type of game, we are partially aware of objects, scripting, optionally programming, yet we are in the dark of programming itself. And this repeats itself when we look at the larger approach of cloud gaming and optional other tools of gaming (like Google Glasses). We see the elements, but we do not see how they interact, not precisely.
Assessment Then at some point I mention “In a simple form it is about Awareness, Perception, Recognition, Identification, Assessment and Proper response.” In the second graph, we see how identification and assessment goes, now we see that it does not go from the outside inwards, it goes from the unknown to the perceived. This might seem weird, but the brain goes the other direction, we auto label what we know until we are left with the unknown, but the assessment setting goes the other way, the brain merely discards all the steps according to what is known, that is the first issues we see in AI, I left it to linguistic sides, but the AI has a larger problem to identify, because it never learned to learn. Our brains got that from creation (and childhood), we learned to learn and that is our benefit, yet AI (what sales people call AI) relies on deeper learning and AI, when it crosses the unknown it is lost (until the programmer adds options as wide as possible), there is the larger setting where games fail. So we need to set a larger data pool and when we add additional signals we get a level of immersion, it is a data overload and the brain now takes over, it will use what it comprehends and relates to, we enter the game on a deeper level and it seemingly overtakes our sense of reality, because we are vested in THAT game, as the brain has less time for what is around it, we seemingly forget about it until we are yanked out of the game. An example is to see ourselves as a horse in traffic, we are aware of traffic as we have a wide perception, but now )as a horse) we are given blinkers. Their function is to limit vision “a piece of horse tack that prevent the horse seeing to the rear and, in some cases, to the side”, we can get that same effect with other means (like the Google Glasses), as the brain gets more info, it drops what is not relevant, as such the real world falls away. Now, it is important to realise that my model is imprecise (or incomplete). In the assessment stage there are levels of verification that we do automatically. Consider that you are walking and you see a sign stating a time (3:30), yet when you are closing in, you suddenly realise that it was 3:38, the brain verified what it saw again and again until there was clarity, we forget about these automated processes and that is where AI also fails, when it has the data, it is assumed to be correct and on point of what we require, yet when we grapple back the ‘Yo mama’ expression, the AI cannot tell when it is about your mother, a formal declaration of defeat, or a joke. It never comprehended what was real, the programmer never taught the AI and there are waves of missing data pointers. The part we are often given is linked to deeper learning and there we see a lot of good (really a lot). In this Saga Brigs wrote “You can’t search for something you’ve already found, can you? In the case of deeper learning, it appears we’ve been doing just that: aiming in the dark at a concept that’s right under our noses” and that is the problem, an actual AI has the wisdom as a situation approaches, our brain does that, it has that ability, the computer does not. As such it leaves a lot blank (optionally a lot to be desired), yet our brains pick up on a lot of that, hence my anger at Ubisoft and their embrace of mediocrity. Yet as I see it, if we give the brain MORE to deal with, like an HUD in Google Glasses, or something similar, that game changes, the blanks (as our brains see it) fall away, we get a lot more and the brain is now fully engaged, the effect, or immediate effect becomes that the game is seemingly a lot more immersive. So what we perceive increases by factor N, as such the game becomes (seemingly) a lot more rewarding to the player.
Validation This now gets us to a model you will have seen in all kinds of versions before, it is validation and verification. Yet in this setting we see Verification (A), where we control what we see and we either confirm what we see or we let the brain think it is doing so (through a second display like the Google Glasses), as it does this it involves a larger stage to immersion, yet this alone will not do this, the other side it gives us Validation (B), it is a bird? (Superman), is it an enemy? (AC Origin), and that list goes on. On the other side it is where we are, where we go and the consideration that we are on the right track, in the middle is the neat stuff. It is the system, the deeper learning, or perhaps a better stage is the data we are given, yet there is an upside and a downside. The upside that if there is data, it will always be correct. Yet our brains have always been in a stage of checks and balances and if the test and the data is always 100% correct, the brain becomes less and less convinced and the model fails in a game. Checks and balances are missing too often and that is where it goes wrong, so if we give the brain more to do it takes longer for it to catch on, the immersion os more and more complete. And these three models are always active and always relating to one another in some form, so as the brain is given the specific item of some table, it shuts down in disbelieve, nature is never perfect and that is where the game goes wrong, the brain was no longer convinced. That is the setting where cloud gaming could become the next thing. We had the provide stage, we knew nothing (Atari 2600), we moved towards seek where we learned what was out there (Atari ST), we entered connect to what we were playing (Playstation 2+3) and now we enter the imprint stage where the game imprints its brand on our needs and desires (Playstation 4+5, Cloud) and this is where the cloud becomes (optionally) more.
All this was part of yesterday and the developers and IP people should have been on this page long before I put it out here today, so that is where we are now and that is where gaming can go in 2022-2023, will it? It depends on the stage of immersion they are banking on, I reckon that consoles will take longer because of the model of software, but cloud gaming (like Amazon and possibly Netflix) can go further, it will be about a lot more than merely the graphics and the story, I wonder if they are ready for that.
This starts with a dream, I have done this before, but in this case the dream is not the real issue, it merely pointed me at the issue. In the dream I was in a weird firefight, I was shooting at something that looks like an Amsterdam canalboat, yet I was not in Amsterdam, the feeling I got is that this was in Germany, or perhaps Switzerland, I am not sure where it was, the boats were chasing me. They were chasing me over what seemed to be train bridges, a weird looking aqua-duct, and for the most I felt exhilarated, that was until I blew up the canal boat chasing me, at that point exhilaration changed into dread, a dee level of dread and I felt lost. It was at this point where I woke up, the dream made no sense.
So as we close that part, we get to the next part and the first part will make sense later on. Consider what some claim is AI and what really is AI. The AI as Alan Turing saw it. In this I refer to the periodic table of AI, it shows how complex and evolved AI needs to be. In a simple form it is about Awareness, Perception, Recognition, Identification, Assessment and Proper response. This is merely the syntax reception, and the proper response. The right reaction to terms like ‘Yo Mama’, ‘Show me the money’, ‘X marks the spot’ and the setting goes on, the stage where the AI goes haywire as it never understood what was given to it. You see todays IT solutions that are laughingly called AI, are pure responding to the data and programming THEY HAVE. This is nothing new but as I was pondering this, suddenly the dream made sense, it was not about killing (perhaps a little) it was about the sudden feel of dread and how to apply it to gaming.
If gaming needs to evolve, we need to consider another stage, an evolved stage where the player gets a lot more information. You see, the gamer (person) is like an advanced computer, so we need to create the sting of dread. We have numbed ourselves to the screen (display), but what if there was a second screen? What if we add something like Google Glasses to the equation? I set that in motion in the stage that could one day be Far Cry 7, but the application is a lot wider. What happens when the glasses are not a camera, but an HUD that reacts to the screen, what we see on the screen becomes the input for the glasses to be the HUD and basically we are already in the clear for that, one might state that stream games are better equiped for this than the consoles and PC’s are.
What if immersion is not merely the story, what if it becomes a larger stage of next generation games? When we find another way to add Image Identification, Data analytics, and add Knowledge Refinement and drive that through the Google glasses, we add a dimension to the game, it gives a larger stage towards immersion, the brain becomes much larger vested in the game and the game feels more real towards the player (however if it does not work it goes bad big time). When we game, we always know that we are gaming, because the brain can differentiate between the screen and what is around it, when we deprive it of that, the game becomes (optionally) a lot more immersive and therefor a lot more real to us.
This is where cloud gaming might become the next step in gaming. If we can offer more immersion, the brain will see the game as the only place we are and that takes some doing, yet in all this, there might be a side effect. Not that it is a bad one, but when we cannot tell the difference the stage of balance becomes unhinged and I actually do not know what happens at that point, I reckon a psychiatrist might be the person the game developer needs to talk to.
This is an article that is a little different. To be clear, it consist of an article (from Reuters) and a really weird dream I had, a dream I do not seem to understand at present, but when I think of one, the other one hammers down on me. In the dream I am in a small cubicle, a cubicle with a sliding door, the cubicle is small, barely enough space for 3 people to stand in. I a wearing some kind of hood, not unlike flame proof hood you see Formula one people wear. The hood restricts views to the side, and I kept on hearing ‘Ghost mode deactivating’ and ‘Ghost mode deactivated’, there was a man there, mid or end 30’s, yet I keep on not seeing the face. And the light, there is a small light there, but I seem to be weirdly overreactive to light, almost shunning light. Not sure why. That is all the parts I remember, there is more but every time it is within reach, it slips away. It was decently unsettling.
The article is quite different, it I found at https://www.reuters.com/technology/exclusive-facebook-rejects-talks-with-australia-publisher-testing-worlds-2021-06-25/ and the headline ‘Facebook rejects talks with Australia publisher, testing world’s toughest online law’ should speak volumes. As I read “Australia’s competition watchdog is looking into a claim that Facebook Inc refused a publisher’s request to negotiate a licensing deal, the regulator told Reuters, setting the stage for the first test of the world’s toughest online content law”, so when we see this some will react. Yet questions keep on forming in my mind. So when I see “Facebook declined without giving a reason, The Conversation said, even though the publisher was among the first in Australia to secure a similar deal with Google in the lead-up to the law in 2020” I wonder what is actually in play. You see, they are putting too much faith in social media, it is the old and ever returning discussion of perception and awareness, yet without engagement it almost means nothing and being on social media the way they do is not engagement, it is almost a fake form of representation. They are all vying for the wrong pile of nothing. It is almost like the Conversation is setting itself up to be someone else’s tool. The conversation has internet, it has a website (at https://theconversation.com), so why does it need social media? The article does give the answer one paragraph later with “The knock-back could present the first test of a controversial mechanism unique to Australia’s effort to claw back advertising dollars from Google and Facebook: if they refuse to negotiate licence fees with publishers, a government-appointed arbitrator may step in”, with ‘claw back advertising dollars’, it is seemingly about the money, it is always about the money.
Yes, I agree that this is a method that seemingly works, seemingly is the operative word. Yet the mission (of greed) in light of what we see is not to push for borders that everyone pushes, it is about creating engagement, a part many marketeers and market researchers are eager to avoid, those numbers are not that impressive in too many of cases. So whilst we ponder the words of Andrew Hunter, we look at “Hunter did not answer specific questions concerning The Conversation, but said Facebook was planning a separate initiative “to support regional, rural and digital Australian newsrooms and public-interest journalism in the coming months”, without giving details”, yet when we consider that it first launched in Australia in March 2011, and has expanded into editions in the United Kingdom in 2013, United States in 2014, Africa and France in 2015, Canada in 2017, Indonesia in 2017, and Spain in 2018. In September 2019, The Conversation reported a monthly online audience of 10.7 million users onsite, and a combined reach of 40 million people including republications, it is also available in English, French, Spanish, and Indonesian, so the entire ‘regional, rural and digital Australian newsrooms’ becomes debatable. One could optionally argue that Facebook has a circle of stakeholders that is looking out for their own media friends. I agree that my view is personal and optionally debatable as well, yet the issues in play overlap in a weir way, a view with a limited view forward, not to the sides, just like the F1 hood I was wearing in my dream, I could not see the sides other then to turn my head.
Facebook could be playing a real dangerous game, but it is not one I can see at present. They are slick and hiding behind party lines, giving us ambiguous “journalism in the coming months”, especially when the details are missing, and the media doesn’t rely on day to day, do they? And it is then, at the end of the article where Rod Sims gives the game away with “If Google’s done a deal with them, I can’t see how Facebook should argue that they shouldn’t” with the added “using the term for assigning an arbitrator”, this is about drawing borderlines and the Australian ACCC allowed for this new stage of media war, the sad part is that the ones with money will get their share, they are or will become stakeholders, the small players like the Conversation do not. It seems to be (at least in my mind) a stage that politicians never understood in the first place, or they did and they were fending for themselves, not the people. The pie of revenue is shrinking and the current players want their same share (plus 10%), the fallout will be growing over time, I feel certain of that. I merely wonder what the others will do whilst the larger players ignore engagement (for now), in the old station of a program like AnswerTree, the setting was clear, you can either mail more to keep the revenue, growing cost again and again, and you have the option to mail more efficient, growing engagement is mailing more efficient and in the end better rewarding. Yet in all this, it is not about Facebook, Google or the Conversation. It is about the political players, they are about themselves and it will cost the media a lot more than they are willing to accept soon enough.
It is merely my view, it is speculative but I think it is more on point then even I can admit to.
Lawrence van Rijn - Law Lord to be 