Category Archives: IT

October 7, 2017 · 14:39

To emphasize ‘flawed’

There are all kinds of issues playing. Murdoch who admits that they benefitted from hacked emails (so what else is new), the call for the leadership of the Tories or even more annoying the battering ram of North Korean rants and counter rants and the nauseating gossip train of the Las Vegas shooter. All of that is worth a few dozen words, yet in my mind, in light of yesterday’s view of IP and gaming IP, I think it is clear that a few more words need to be spend on the category, but now on a different field.

IP is at the heart of the matter, but now we will look at another side. For those who have had a view of games and gaming, many will remember the awesome trilogy called Mass Effect. Those who went through the growth of the Xbox 360 brand will have been aware of the Mass effect trilogy, there is no way escaping it. The first one gave us something new and exciting. When we consider the Elder Scrolls and the Fallout games, we were clearly introduced to a competitor in this field and Mass Effect delivered something new, 2007 became an almost magical year. Then something new happened, in 2010 we saw the sequel, a sequel that is still regarded as one of the best RPG games that the Xbox 360 ever received. I will skip the final part in all this. So in this history, you might understand that the expectations were so high (perhaps too high) for Mass Effect Andromeda. The people at Bioware had 5 years to get it right and they failed. The game was flawed on several levels and even as we need to accept that it is not a bad game, the utter quality of Mass Effect 2 was not equalled, not by a long shot. I am not alone, many reviewers saw the game as one that does not equal the initial trilogy and even now, the interest of a remastered original trilogy is desired a lot more than Andromeda is. I finally played the game, I was unwilling to pay the full amount after being shown the most basic of glitches and issues, but when offered as a new (not pre-owned) game for $25, I gave it a go. So as I have finished the game in a week, I concur, the game is flawed on several levels. I am not going into the animation and graphic glitches, too many did this. The game from the beginning shows a flawed approach to several sides. Now, it is shown in the initial level, a level which I usually ignore as it tends to be an intro level as to train the gamer how to play the game. So after the intro movie (which is actually quite brilliant) we get to go to the first place. Here we see the impact of flaws. So after 650 years in travel we get to a planet and whatever they have we can use to reload our own weapons. We see a new opposing player and that is fine, yet the battle strategy, the weapons, the resources show us a flaw from the very core onwards. Ammunition is the clearest part, but it goes beyond that. The Nexus, the entire evolution that we play through, we can go two ways here. Either the game should have been a lot bigger with a lot more to do to grow us into the nexus and locations, or live with the assumption jumps that were made, jumps that were wrong on a few levels (as I personally see it). Now, we need to accept that things like this happen in action games and shooters, because the focus of such a game is different. Yet in RPG you can’t get away with it. The plot does not thicken, but the elements get to be a lot more questionable. The Salarian ark and the Turian ark are just on the surface of that. When we get confronted with those elements in the story we see the flaws grow. Patched stories for the sake of whatever they thought it was going to be. So when we see (from Wiki) “Mass Effect: Andromeda required a team of over 200 developers and, according to Aaryn Flynn, was given a total budget of C$100 million, which included marketing and research costs.” we get the first realisation on the bungled level of a game. My initial personal design (concept) of the sequel to Skyrim took less than an hour to construct in my mind and an additional 4-5 hours to type. So I got to be in a much better place from the get go. Now, do not take my word for it, because you never should. So instead I am going to introduce you to a group of 20 people, not having anywhere near such a budget. The team is Unknown Worlds Entertainment and their take on RPG with Subnautica is one of the best, one of the most refreshing (all that water helps) and amazing trips I have had in my lifetime of gaming. I hope that this game makes it to the PS4 and if it is still available on Xbox live in early release do it because it will be the best $30 you are likely to spend this year. The comparison is important because even in its non-final stage Mass Effect does not get close to what Subnautica has already delivered. OK, granted that if shooting is your need in Mass Effect, Subnautica might not be for you, but overall Subnautica kicks Mass Effects ass on several fronts. Three programmers outshine the dozens that Mass Effect had and that is just embarrassing. If you want to learn more take a look at IGP (the Indie Game Promoter) who (at https://www.youtube.com/user/TheIndieGamePromoter) has all kinds of videos. So take a look at https://www.youtube.com/watch?v=KgyCiWXPZzE&index=76&list=PLVxH6E2fftrfbnmjYAXXiCJJwleb-HZvB for a first view of the game which gives a view almost two years before the final release. You want to skip to 1:45 and skip to the start of the game. The game is very much the truest view of RPG as they can get. So the intro is not as flash as Andromeda is, but that is the only time Mass Effect wins. Now, as stated, this is not a shooter, so be aware of that. The part that should amaze you is that this game is more about survival and the basic survivalist edge is often ignored by many RPG’s.

So as I am giving you a parallel on the skips of Mass Effect and also ‘story lining‘ of Mass Effect, we need to dig a little further. Now in their defence at times we cannot prevent that in the case of Mass Effect, but consider that after a trip for over 600 years, we get to aid certain players (Salarians) ‘just’ in the nick of time. This is an issue on a few levels.

Also even as we accept that many bought it soon and the game had sales close to three quarter of a billion, which is a financial success, it comes at the realisation that the game scores 72% which at the budget given is a massive flaw, yet here I will admit that the shooting side of the game is as some stated it: “The core shooting mechanics feel stronger here than anywhere else in the series“, which was made by Scott Butterworth of Gamespot and he is right, this part they did do very well and it is likely the one reason why the game remained the financial success it has turned out to be.

Yet the QA was far below par, the delivery was wrong and in the end I personally profited by getting a decent game for $25, a mere 6 months after release. So consider how this game could have gotten closer to the $1 billion mark by getting things right? An additional twice the investment by thinking things through and properly testing it from the start, and not even requiring to think too intelligent; the basic story line debated on the flaws that they needed to avoid from after the intro level onwards. Consider that the ‘Salarian Ark’ event became a basic shooting mission, whilst it optionally represented dozens of hours of additional gameplay on several levels. So apart from the timing as a ‘just in the nick of times‘ mission that is underused and oversold, we see that the other Arks become mere wasted moments in the game. In a place that has so many shortages, leaving behind an ark that has thousands of tonnes of resources seems weird, even if it does not have any lives left. It is not as the Nexus had an abundance of resources, did it? So there we see more, just after a setting that had a revolt, shortages and deviant issues, we see every time the Tempest comes and go’s (too often because of other flaws) we see that the docking level shows an environment that equals the embassy level of the citadel itself, all missed options and opportunities. There we see the option of an additional 10% score if it was done and properly tested. So now we get from 72% to 82%. Then there is the premise that this is a game with only 5 worlds to fix?

There could have been a few more, and more important, changing the way the vaults were accessed on at least one world might have made the game a little less obvious (to some extent). So here we have another 5% in the making, making the game approaching a 90% game, which is a given need when you waste 5 years and a hundred million. Subnautica, when you like that part of RPG gaming is giving you at 25% of the full price of the Mass Effect game. A game that was already awesome when I decided to get it and whilst playing the early release, the game added at least 4 more expansions to the main game and they are now part of the main game. In one part Mass Effect wins. The graphics, there is no denying that the graphics of Mass Effect were really good, but we might see that an additional 80 staff members (and 90 million more) should guarantee that part. All this and as we know that RPG’s are set over time, so we can accept that growing the impact over time as we play might have given a few more options and a few more changes to the way that the game was played, giving the gamer a better game (and optionally a much larger game).

So as I have enlightened you on some of the flawed parts, there is now the link to the previous article to set. The longevity of a game as well as the IP is the sellable part of any developed game and in that part Subnautica is all about original IP and they got the IP to grow value, loads of value. Even as we see that Mass Effect is to some extent more of the same, they did grow their IP range, but only to a fraction of Subnautica. This now gets us to the setting that is the link. In the digital age the value of the service purchased is the money we invest in the product we thought we bought. You see, as gaming progresses, we see a dependency and as such we no longer buy the property, but we lease it in some ways and rent it in other ways. The gaming industry has no choice but to set the multiplayer sides into a renting foundation (buying with an open point or termination), whilst the single playing part (the missions) will be leased for the term of the console. Now consider the satisfaction you get from leasing a game that is rated at 72%. Are you willing to go on paying the amounts we see? At this point I have now shown you the essential need to properly test a game before release. You see, it is shown in the quote that several sources gave. With: “Following Mass Effect: Andromeda’s poor critical reception and lacklustre sales, BioWare put the Mass Effect series “on ice”“. So even as we saw some sources state a sales numbers surpassing $500 million whilst there was $100 million invested, so either the numbers given were wrong, or we see the impact of greed as others walk away from a $400 million milk cow. In that part, what were the true costs and why would any company walk away from a possible $100-$250 million in season pass revenue. This part and the issues had shown from several sources that the detrimental financial health of IP and IP value is shown to be at least to a larger part to be due to the flawed quality of proper testing. Ubisoft has been though it (Assassins Creed Unity) and as we see Bioware and Electronic Arts walking away from half a billion dollars, we need to consider beyond games and the value of a gamer, we need to see that the impact of IP is not set in stone and the quality of the product (or service) is at the foundation of what we think we purchase and what we expect to receive. In this there is the clear evidence of the flawed product that is Mass Effect Andromeda and the weird part is that I saw the flaw in the first hour of the game. This now sets the premise of the wrong players (read: business parties) that were in charge within Bioware and Electronic Arts. It is my personal believe that their marketing division has either too large a vote and they looked at the wrong sides of the game. This in a setting of a 100 million invested, how weird is that?

So now we get the treasure that the Cullens, Patent and Trade Mark Attorneys give us on their web site. With “Whether buying or selling a business one of the most overlooked aspects of the transaction is the intellectual property of the business. Proper identification, scrutiny and valuation of intellectual property will have benefits for both the purchaser and vendor“. It is the issue that is really the bread and butter of growing game developers. In this the word business can mean either that or it can be set to ‘product’ or ‘service’ and the realisation of this quote which is not new, shows just how flawed (or sloppy) Mass Effect Andromeda turned out to be. Now, we look at the bad sides here, but the game has loads of good sides too. Yet it missed the boat by at least 20% (72%, instead of 92%) and I lighted up 15% in the easiest of ways. The last part we see when we dig into the world of the game testers. Now I can relate here, because I reviewed and tested games for the better part of a decade. My knowledge and skills showed me the parts I illuminated and I truly believe that there are better testers than me, so that implies that none of them work for either Electronic Arts or Bioware which is statistically near impossible, so that means that the large investment was made on a flawed infrastructure, or at least that is as I personally see it. You see, the old joke (from when I was young) has been that it takes 90% of the time to fix the last 10% of a project. At some point highly educated graduates were hired in places where the foundation of art is the core of the business and they introduced the setting of ‘linearity’ of art based projects. So that a project is done at 10% a month and the last two months of the year were for testing, which is not how it works and not how it will ever work. Now, I simplified the idea for illustration, so it is not an exact given, but the clarity of flaws that Mass Effect Andromeda shows on day one of release gives the validity of my view and shows just how breached the concept of design linearity is (perhaps you remember the Ubisoft statement of ‘every year a new Assassins Creed game’). As such, I believe that the game lost out on massive revenues.

Now consider the two headlines:

“Bringing Mass Effect to a new galaxy isn’t quite the shot in the arm the series needed” or “Blown away in another universe 640 years later“. The first is IGN and the second one is one I came up with, if they had done a proper job. So would you buy the game if you read ‘isn’t quite the shot‘? Gamespot had “After the first few hours of Mass Effect: Andromeda, I was discouraged“, whilst Forbes gave us “I don’t think anyone will claim it outclasses the original trilogy, outside of maybe the very first game“, so a new game merely on par with a game released a decade ago. This is the setting of a flawed product and the fact that this was not seen in the beta stage of the game is questionable. So in an age of digital rights that are moving more and more from the permanent availability into a stage of temporary usage, where we no longer get to own the product, yet merely lease (read: rent) a product also requires others to realise that the game of gaming is shifting, and these players can only continue if they ‘up the quality’ of the product or service they make available. This shows in one way just how amazing a game like Skyrim is proving to be, the fact that the game still embraces gamers 6 years later whilst Electronic Arts loses the bulk of value of a product within 26 weeks. That is the evidence that shows that flaws are becoming a much larger issue for all in these fields and it shows that the players like Ubisoft, Electronic Arts and others as well, need to take a harsh look at what they offer and not merely listen to their own marketeers as the value of what they bring forth is now shifting whilst a product is in development, which is the third nail in the coffin for Electronic Arts as it took 5 years to get to a very much less than perfect place they ended up. I believe that the flawed setting can be improved upon, yet the people at Bioware better realise that the stakes are raised and they are raised by a lot, in that we need to ask whether they can match the needs of a shifted market.

I cannot answer for them, and like Nintendo Electronic Arts and Bioware are not out of the game. You see, even as Nintendo bungled the WiiU, they hit back with the Nintendo Switch, which is becoming a game changer in gaming. I believe that both Electronic Arts and Bioware can do the same, the question is whether they will, time (read: the next release) will tell. Should that fail, they could always move forward by charging their fans an additional $10 for a steel box of a game. Oh wait, they are already doing that with FIFA18, ahhh how the world turns!

 

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October 6, 2017 · 18:45

In case of your death

I was surprised to see a Eurogamer article on the steam account of dead people (at https://www.youtube.com/watch?v=kHLFUbU5ceI). The article is interesting and puzzling all at the same time. You see a view that is interesting, mainly because Eurogamer is merely voicing issues that the audience bring to their attention. Now, let’s be fair, the maker Chris Bratt also mentions the bulk of other users of this approach.

It is puzzling because I reckoned that people should have known better. You can leave your physical products behind, but digital products will not transfer. That part has been a clear issue for decades (yes, not years, but decades) it comes with clarity that certain services, especially digital services are services, not goods with a clear setting of ownership. Digital ownership tends to remain with the maker of the product and you the gamer, or user are merely ‘leasing’ that product for the length of your life and in plenty of cases not even that long (read: annual fee).

That is a clear situation in the sight of the worrying owner (the maker) of the product. So in case of software products like Adobe, Microsoft and other players, the digital arena is granting access to, to the person that paid for these services. So when that person dies, the service will be gone, because the service is no longer required for the person who bought it. In my view it is simple and clear, because this is how it has always been. Now that people are actually thinking for the first time on what happens ‘afterwards’, only now are they considering the consequences of their initial forward thinking part to embrace Steam (as a first example). So, even as their might have seemed to be an advantage, having the physical copy will always be better. So now we see that people are catching on. Yet in light of a growing nagging population, do they have a case? You see they purchased a service, not a product, the difference is not what they do, but it is the stage of physicality, the lack of a media carrier. Even then it is not a given that you have any options. The history of software products has had the setting for the longest of time that the purchased products were not transferable. Ashton Tate with dBase 3 and 3 plus (1979) is one of the earlier examples in Software, the bulk of all Microsoft products, although Windows was usually not linked to a person, but a computer. So the phenomenon is not new or unique. So why is it now getting more and more limelight? Well, people are now starting to catch on that their thousands of dollars of games are linked to their identity, to their account and when that is gone, what has been bought is gone too. We can argue on it and also argue on how valid any discussion is on the products that do come with a physical element. What is a given is that as time progresses, the option to own for life a product will fail too. You see, there is a valid case that a product bought is set to the original buyer and no further. The greedy players like Electronic Arts, Microsoft and Ubisoft have been playing with that setting for the longest time. And let’s face it; they do have a point (to some degree). They promised to service your gaming needs, not those of your children and grandchildren. Now, when this is a single player game, a case could be made to transfer the disc to whomever it ends up with, yet there is also a clear case that the services and support are set to the original buyer and without it the game cannot continue. It might be regarded as an open and shut case, but is that truly the case?

We have seen it be done for decades, but was that a legally acceptable reason? I am merely leaving the point of view open to debate. Should a game be allowed to be transferred? Is it fair on the makers of the software products for this to happen? Nowadays we are waiting for the maximised utilisation, the greed driven makers on the minimum option and to some extent the truth tends to be in the middle. This is not because it is fair, but because it is expected. We grew into the expectation of ownership from books and gramophones. Only when the time of digital installation began, only at that point did we see the change towards the expectations that the makers had on ownership and with the age of parchment and gramophones behind us, the consideration of set service terms were not truly on the scale it needed to be. Yet now, with the cloud, with digital ownerships and with downloadable content we are seeing the shift where we are no longer the owner, but the authorised user of the digital product. Now we have the shift that the industry wanted and perhaps in the view of some was entitled to.

In all this we need to realise that the power of creation is not merely remastering of older versions it is the need of revenue for the makers to continue their development and is it fair or unfair to allow for this path? It is at times depending on the point of view that the person has, and n that setting the software industry and the user are unlikely to see thins eye to eye. Some like Sony have the option to link one account to all the devices, so three people could be playing at the same time (each on a different system), some give options for multiple users for a few dollars more and some will try to fetch cash from every user. It is as I personally see it linked to where our expectations are and through history they have been set in favour of the user, now with the cloud and with digital versions that ‘advantage’ is lost to the users and it is largely depending on the others on how they allow us to set this in motion.

Eurogamer is all set towards the need of a champion with references towards Bruce Willis, but is that fair? The best setting is one that Microsoft tried (best for them that is). They wanted to disable the option of pre-owned players and that got buried real fast. Now, I am on the gamer’s side when it comes to a physical product. But in case of Mass Effect, can we truly expect that multiplayer accounts are transferred? Is it fair to continue digital server service ‘ad infinitum’? I personally do not believe that to be fair. Yet in that same push, I think that a physical copy should not be linked to one person, to one owner, but in that as the future comes pushing us, the wrong stance to have. I believe that the intertwining of services, physical and non-physical will stop or enhance the push for limited authorised access.

It is merely my view and perhaps a wrong one, but I am willing to consider that we as users must accept this shift. In this it will become more and more important to have a full physical game. We see the setting of patents in the requirement of manufacturing and physicality, yet now with the cloud and distributed usage (including cloud gaming) we see that every unit is part of the whole, so as such person X with license Y will become part of the whole implying that person X2 with license Y is another entity altogether, I will go one step further that as each player becomes a mere key of the machine, we see that physicality is set in hardware and software and as such, the combination becomes its own dimension, meaning that transfer of ownership becomes a thing of the past. Yet this also spells dangers in other ways, because as non-repudiation becomes a larger issue, any element (like email address) becomes an absolute setting, so that we are in danger of stopping ourselves to move forward with a second email address, a thing we saw with Ubisoft in the past. So once we lose our e-mail address through hackers we could in theory lose whatever we purchased through that medium. Now, most have their own registration system, yet what happens when that depository is lost, damages or altered? That is the part that is not fixed and is unlikely to be properly addressed for some time. It is even more conceivable that our children will in their lifetime see the need and growth of identity implants. Perhaps even more than one and it is at that point that the digital age of ownership takes another leap, perhaps a much larger leap than we have seen in the last 25 years. It opens up whole new ranges of opportunities and dangers. The question will sooner become, which one tips the scales of balance and how will it affect all?

So in case of your death you might be confronted with the implants of your parents, the implants of peers and siblings. In this the law is actually not ready and it is not as simple as what will happen with your games. Because as the setting is fixed it will be about bank accounts, available funds and set funding of growth and wealth. In all this we will see shifts and we will ponder where the rights of services will be set. In this it will go beyond commercial versus NGO, it will be about the shift that identity enables us to hold and that will shift the movements that we are able to do. It will be a new level of hindrance and perhaps even a step towards global discrimination, because when you realise that the age of implants is already here, consider the impairment that some people will have by allowing these changes to the body and to the external extremities.

For those in IP it is a great time to get involved with block chains and non-repudiation, because the game of games, gaming and software will be changed to much larger degrees than people realise and the initial changes as some realise them to be at present are only the tip of the iceberg.

Enjoy the weekend.

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October 4, 2017 · 18:52

Songs in the key of Technology

Yesterday saw an article in the Guardian (at https://www.theguardian.com/technology/2017/oct/03/pixel-2-google-apple-iphone-htc-pixel-2-xl), with ‘what does Google need to do if it wants to beat Apple’s iPhone?‘ which is one way of looking away from what is actually happening. You see, with the opening part on how Google ‘could become big player in smartphone-making with acquisition of part of HTC and forthcoming Pixel 2 launch’ is merely the front for something a lot bigger. You see, for a year Huawei had an optional advantage towards Google whilst the one advantageous player (read: Apple) wasted their time on iteration and presentation, perhaps only partially on innovation and marketing the hell out of an event that will happen in December (read: the iMac pro). Now the gap is closing and with the HTC part Google has stepped into the space where it can compete with Huawei on an upcoming £30-45 billion market. A new market that is about to happen. Whilst everyone is playing with themselves on how some of these people are ‘rulers of the universe‘, or so they think, Google now is moving on the inside track to take that market and at least three niche markets, which will give them a long term advantage. You see, Apple might be number one, the largest and the richest, but the danger of the number one is that you need to make sure you comprehend what numbers 2, 3 and optionally the player in position 4 is doing and Apple seems to have lost track of that part. Now they are in a place where they lose one edge and as such they might remain number one, but the players in position 2 and optionally the one in the third position will be closing the advantage gap that Apple had and had been making them complacent in their actions. Now, we will wait, living on conjecture and gossip as we will get to live with 15 months of movement below the surface of the waters. For those on the sidelines, it will be like watching a submarine race, a real spectator sport (read: not really). Now we get to the accusation in regards to what Samuel Gibbs is writing about. With: “it can pull off the one thing other Android smartphone manufacturers have struggled with: differentiation” it is staging that Google is not differentiated, which might be true to some respect, but in another regard he fails to see what truly matters to the millions of users. It is actually very simple: “To give the people, the users what they desire”, so basically something pretty amazing at an affordable price. We see his claim of ‘homogenous sea of sameness‘ (it does sound cool though) whilst these same styled writers seemed to price Apple for consistency for the longest of times. What he fails to see is that this homogenous ocean creates users, users that know what they are getting and they know the value of Android (well many seem to do that). So after the age of VHS, MSDOS and MP3, where it was to get as many people as possible to adapt a standard, it suddenly becomes about ‘being different‘? No, that is not the way it is played! You see, the market Tata lost, the market Apple ignored and that same market that Huawei is waking up to, is the one that is now almost within the grasp of Google and it can potentially grow the value of Google not overnight mind you) up towards a growth of 40%-70%, that is almost unheard of and we have not seen such spectacular growth since Windows 95 was introduced. That is the key of technology that we are about to face and ballads will be composed to those creators when it hits us all.

In this I equally oppose Ben Wood, chief of research at CCS Insight. With “The Achilles heel of Android at the moment is that software updates take forever. Unlike Apple where it controls everything, you’ve got to go through the device manufacturer, and be approved by the network operator, which means it takes ages to get services and experiences out there.” He knows that he is (as I personally see it) misinforming you. All the Android hardware makers have used Android and then tweaked it for their optimisation. So when the new versions came, we all had to wait, because these makers preferred to sell new phones, not update old ones. In addition the workforce needed to truly test new android versions and test and update all the elements were not in place either. As I see it, Samsung, Motorola, Huawei and other Android facilitators should all be regarded the same and as I see it, people like Ben Wood know that, they literally can’t ‘not know’ it. So as we see the hidden Apple tweet in their story, they are missing on the fact that Android, or perhaps we would soon call it Cyborg (or Android plus) will potentially crush Apple as it goes past the stratosphere. In this, how do I know it? Well, to be honest I cannot say that for certain, yet the lull in the patent registration department is a little less loud. So it might still come, but with the time lap we see under those conditions, I would speculate that Apple is already slow, too slow to that punch, which gives the larger players (Google and Huawei) now an edge they have not had before.

So as I see the end of the article with “In doing so the Pixel could also be Google’s stake in the ground. A demonstration of what the best of Google can really do that is as much a statement as a product”, it seem like a filtered version of what we might be seeing after the Pixel 2 comes. The grounds are already starting to shift, the question becomes who will attend the changed surface and which of these players are ready to show what the other players were too slow or even worse nowhere near to address. There will not be any ‘defection’ or people dropping there IOS device, yet the growth that comes is almost a certainty, which will vocally set another motion. That changed motion would be: “Every IOS user has an Android device, but not every Android user has an IOS device”. The moment that happens, and it is a realistic shift, it is at that point that the people in the higher echelons start realising that believing ones marketing and moving the borders of true innovation are not the same thing. Going for a market with a Pro device priced at 40% more whilst not giving the people that much more power is not innovation, it is iteration, an expensive lesson that Apple might end up learning the hard way. I wonder if I end up being proven wrong. We are less than 18 months away from that moment.

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September 30, 2017 · 11:29

The Good, the Bad, and North Korea

This article is late in the making. There is the need to be first, but is that enough? At times it is more important to be well informed. So let’s start with the good. The good is that if there is a nuclear blast, North Korea need not worry. The game maker Bethesda made a management simulator called Fallout Shelter. You can, on your mobile device manage a fallout shelter, get the goods of food, energy and water. Manage how the people procreate and who gets to procreate. Fight off invaders and grow the population to 200 people, so with two of these shelters, North Korea has a viable solution to not become extinct. The bad news is that North Korea has almost no smart phones, so there is not a device around to actively grow the surviving community. Yes, this matter, and it is important to you. You see the Dutch had some kind of a media tour around 2012. There were no camera’s allowed, still the images came through, because as the cameras were locked away, the military and the official escorts were seemingly unaware that every journalist had a mobile with the ability to film. The escorting soldier had never seen a smartphone before in his life. So a year later, we get the ‘fake’ news in the Dutch Newspaper (at https://www.volkskrant.nl/buitenland/noord-korea-beweert-smartphone-te-hebben-ontwikkeld-niemand-gelooft-het~a3493503/) that North Korea finished ‘their’ own local smartphones. This is important as it shows just how backwards North Korea is in certain matters.

The quote “Zuid-Koreaanse computerexperts menen dat hun noorderbuur genoeg van software weet om cyberaanvallen uit te voeren, zoals die op banken en overheidswebsites van eerder dit jaar. Maar de ontwikkeling van hardware staat in Noord-Korea nog in de kinderschoenen“, stating: “South Korean computer experts believe that their northern neighbour knows enough of software to instigate cyber-attacks, such as those on banks and Government websites earlier this year. But the development of hardware in North Korea remains in its infancy“. I believe this to be a half truth. I believe that China facilitates to some degree, but it is keeping its market on a short leash. North Korea remains behind on several fronts and that would show in other fields too.

This is how the two different parts unite. You see, even as America had its hydrogen bomb in 1952, it did not get there in easy steps and it had a massive level of support on several fronts as well as the brightest minds that this plane had to offer. The same could be said for Russia at the time. The History channel of all places gives us “Opponents of development of the hydrogen bomb included J. Robert Oppenheimer, one of the fathers of the atomic bomb. He and others argued that little would be accomplished except the speeding up of the arms race, since it was assumed that the Soviets would quickly follow suit. The opponents were correct in their assumptions. The Soviet Union exploded a thermonuclear device the following year and by the late 1970s, seven nations had constructed hydrogen bombs“, so we get two parts here. The fact that the evolution was theoretically set to 7-10 years, the actual device would not come until much later. The other players who had nowhere near the academic and engineering capacity would follow close to 18 years later. That is merely an explosion, something North Korea is claiming to consider. With the quote “North Korea’s Foreign Minister has said the country may test a hydrogen bomb in the Pacific“, we need to realise that the operative word is ‘may‘. Even then there will be a large time lapse coming. Now, I am not trying to lull you into sleep. The fact that North Korea is making these steps is alarming to a much larger scale than most realise. Even if it fails, there is a chance that, because of failed safety standards, a setting that is often alien to North Korea, wherever this radiation is, it can impact the biological environment beyond repair; it is in that frame that Japan is for now likely the only one that needs to be truly worried.

All this still links together. You see, the issue is not firing a long range rocket; it is keeping it on track and aiming it precisely. Just like the thousands of Hamas rockets fired on Israel with a misfiring percentage of 99.92% (roughly), North Korea faces that same part in a much larger setting. You see ABC touched on this in July, but never gave all the goods (at http://www.abc.net.au/news/2017-07-06/north-korea-missile-why-it-is-so-difficult-to-intercept-an-icbm/8684444). Here we see: “The first and most prominent is Terminal High Altitude Area Defence, or THAAD, which the US has deployed in South Korea. THAAD is designed to shoot down ballistic missiles in the terminal phase of flight — that is, as the ballistic missile is re-entering the atmosphere to strike its target. The second relevant system is the Patriot PAC-3, which is designed to provide late terminal phase interception, that is, after the missile has re-entered the atmosphere. It is deployed by US forces operating in the region, as well as Japan.” You see, that is when everything is in a 100% setting, but we forget, North Korea is not there. You see, one of the most basic parts here is shown to undergrads at MIT. Here we see Richard C. Booton Jr. and Simon Ramo, executives at TRW Inc., which would grow and make military boy scouts like Northrop Grumman and the Goodrich Corporation. So these people are in the know and they give us: “Today all major space and military development programs recognize systems engineering to be a principal project task. An example of a recent large space system is the development of the tracking and data relay satellite system (TDRSS) for NASA. The effort (at TRW) involved approximately 250 highly experienced systems engineers. The majority possessed communications systems engineering backgrounds, but the range of expertise included software architecture, mechanical engineering, automatic controls design, and design for such specialized performance characteristics as stated reliability“, that is the name of the game and North Korea lacks the skill, the numbers and the evolved need for shielded electronic guidance. In the oldest days it would have been done with 10 engineers, but as the systems become more complex, and their essential need for accuracy required evolution, all items lacking in North Korea. By the way, I will add the paper at the end, so you can read all by yourself what other component(s) North Korea is currently missing out on. All this is still an issue, because even as we see that there is potentially no danger to the USA and Australia, that safety cannot be given to China and Japan, because even if Japan is hit straight on, it will affect and optionally collapse part of the Chinese economy, because when the Sea of Japan, or the Yellow sea becomes the ‘Glowing Sea’, you better believe that the price of food will go up by 1000% and clean water will be the reason to go to war over. North Korea no matter how stupid they are, they are a threat. When we realise just how many issues North Korea faces, we see that all the testosterone imagery from North Korea is basically sabre rattling and because they have no sabres, they will try to mimic it with can openers. The realisation of all this is hitting you now and as you realise that America is the only player that is an actual threat, we need to see the danger for what it is, it is a David and Goliath game where the US is the big guy and North Korea forgot their sling, so it becomes a one sided upcoming slaughter. It is, as I see it diplomacy in its most dangerously failed stage. North Korea rants on and on and at some point, the US will have no option left but to strike back. So in all this, let’s take one more look, so that you get the idea even better.

I got this photo from a CNN source, so the actual age was unknown, yet look at the background, the sheer antiquity that this desktop system represents. In a place where the President of North Korea should be surrounded by high end technology, we see a system that seems to look like an antiquated Lenovo system, unable to properly play games from the previous gaming generation, and that is their high technology?

So here we see the elements come together. Whether you see Kim Jong-un as a threat, he could be an actual threat to South Korea, Japan, China and Russia. You see, even if everything goes right, there is a larger chance that the missile gets a technology issue and it will prematurely crash, I see that chance at 90%, so even as it was fired at the US, the only ones in true peril are Japan, South Korea, Russia and last China, who only gets the brunt if the trajectory changes by a lot. After which the missile could accidently go off. That is how I see it, whatever hydrogen bomb element they think they have, it requires a lot of luck for North Korea to go off, because they lack the engineering capacity, the skills and the knowhow and that is perhaps even more scary than anything else, because it would change marine biology as well as the aftermath as it all wastes into the Pacific ocean for decades to come. So when you consider the impact that sea life had because of Hiroshima and Nagasaki for the longest time, now consider the aftermath of a bomb hundreds of times more powerful by a megalomaniac who has no regards for safety procedures. That is the actual dangers we face and the only issue is that acting up against him might actually be more dangerous, we are all caught between the bomb and an irradiated place. Not a good time to be living the dream, because it might just turn into a nightmare.

Here is the paper I mentioned earlier: booten-ramo

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August 29, 2017 · 12:12

Egotistic Uselessness

Yup, the news has been out for a little while, apart from North Korean rockets flying over Japan and breaking up in three parts, we have another issue to worry the people in Europe. There are now two additional issues. The first one is shown in the Express (at http://www.express.co.uk/news/world/846776/Brexit-news-latest-EU-Michael-Barnier-UK-security-Brussels-talks-negotiations-Theresa-May), yet there it is hidden as a statement of reference. With “Many Eurosceptic have interpreted the proposals as a call to create an EU Army” we see a reference to “The Eurocrat also backed a proposal from the European Commission to gradually combine EU national defences by 2025“, so the largest expense in most national budgets now comes with an added iteration of logistics on a European level. So, how was that EVER going to be a good idea? Is it another snipe at those following Brexit that their defence would suffer if they jump this shark (or is that these sharks)? The Independent (at http://www.independent.co.uk/voices/brexit-eu-military-planning-its-own-army-a7916371.html) gives us “the European Defence Action Plan has a goal of reversing around a decade of defence spending cuts by EU states“, so the EU is now setting a course to reverse defence spending cuts, and who is going to pay for all that? Where is THAT money coming from? Because I can tell you now that the nations are getting a hefty bill for whatever comes next, whilst we see a large increase in logistical needs, the overall efficiency of these defence ‘needs‘ will not be getting any better, they will get worse. With defence at present, they tend to be free of communication issues for the most. So, in this new setting, watching a conversation between Dutch General Middendorp, French Colonel Alexis de Roffignac and Italian Naval Admiral Valter Girardelli would become interesting to say the least. I could get rich selling popcorn at that event. It is not merely the language (we hope all three are fluent in one language and some of them will hope that the common language is not German). There is an issue with standards and setting of common ground, which has always existed to some degree between army and navy. No, the issue goes beyond soft skills, the diversity of the armed forces has hardware considerations as well, beyond the hardware (or lack thereof) we see that infrastructure is also a page never properly tackled within the armed forces in any one nation, so overhauling that will be costly on several fronts, which does not merely undo the cutbacks, it forces these defence structures to switch the ways the setting were, making the changes even more expensive. This means that we get a fake growth of economy from some providers, whilst removing provisions from exiting providers, skewing economy numbers and national costs even further, which would force nations in deeper debt. It is totally opposite of what nations should be achieving. So as we see the news from the express (at http://www.express.co.uk/news/politics/840804/Brexit-news-ex-Macron-defence-advisor-EU-army-Britain), with the first mention of “‘Now the Brits are gone’ Ex-Macron defence advisor predicts Brexit to pave way for EU ARMY“, which makes Francois Heisbourg nothing short of a raving ‘loon’ in my personal view, the next quote gives us “The EDA, which is a tiny agency headquartered in Brussels, is headed up by EU foreign affairs chief Federica Mogherini and is tasked with fostering military cooperation within the bloc. It has a minuscule budget of just £28 million, which has been frozen at that level as a result of British opposition to any expansion of its operations which could lead to the creation of a euro force“, the sheer idiocy here with ‘minuscule budget‘ is at the core. So how long until (with the removal of the UK) that number would be forced towards £28 billion? The need to rise this a thousand fold, and that is merely the overhaul of European defence logistics and initial alignment of communication hardware, software, encryption and skill sets. Oh and that gives us almost immediately the need for billions more and the alignment and shortage of skills would make these defence players the direct target of cyber criminals from the ‘playful education‘ (read teenagers), the ‘academic probing‘ (read Tech-Uni students) and ‘technological entrepreneurs‘ (read organised crime). The option of keeping data and Intel safe at that point could go straight out of the window. You see, there are a few levels of issues and I reckon the moment this starts happening is about the same time when we can download and admire the new ELF encryption system which is (are rumoured) some kind of block chain encryption method (connected to the new Barracuda submarine). It is a clever way to use SmartTags as the setting for the message; making it pretty much uncrackable as well as almost uninterceptable. Because no matter how you slice it, the present settings on defence communication makes it only interesting to try and hack all of it by some governments with the funds to afford such an approach (Russia, USA, China, UK, France and India), when these European players start uniting their solutions, the entire playground becomes a much more appealing field for a lot more players and this is not about merely the intel, when the interception starts, they would start to get access of third party players and where jobs are awarded. Other players would be aware of the decision of billion dollar jobs almost before the market had a clue and that is where speculators would gain a larger advantage, the sale of that knowledge will be rewarded with high bonuses. It is an entrepreneurial heaven for those with a lower setting to the ethical button.

The weird part is that people like Francois Heisbourg should be aware of that as he is also the chairman of the foundation council of the Geneva Centre for Security Policy. This now implies that he is very aware of the need for stability and security, two elements that would actually diminish to some degree. Keeping that up beyond a certain level would require a lot more than £28 billion. Consider the smaller European players, Poland, Czech Republic, Hungary, Estonia and Latvia. They would be required to adhere to stringent communication rules and equipment, and that is only the communication part. When we go towards supply and the need to adhere to some European standard, the reshuffle becomes truly a nightmare. So as we are ‘lulled to sleep‘ with the fact that I am (according to some sources) overreacting, we will see politicians making new speeches (read: rewriting prognosis of requirement) around 2022-2024, stating that to grow the efficiency of European defence, new changes must be introduced and that is where the list will become a lot larger than I am showing you now. I am merely showing the small places that have had their settled way of dealing with their defence. When the list becomes complete a few players will rake in the billions, billions none of the governments have and none of these governments have certain levels of skills at present. At present they have nothing (read: very little) to fear as they are just a small fish in the data world, when the national defences align they all become a target for data acquisition, far beyond they have ever been before. It will be a game changer on several levels and at present no one has the ability to counter what attacks them. You only need to look at the Sony, who again merely a week ago got hacked again. A company where digital security is their essential bread and butter, we see: “On Sunday evening, hackers claimed to have breached PSN and stolen database information. The group, named “OurMine,” was able to overtake Sony’s official PlayStation-branded Twitter accounts to announce the alleged hack“, so in how much danger will less enabled players be? The entire system of ‘open to a certain degree‘ engineering is the spinal cord of cyber dangers, it becomes a spinal tap of information and there would be a decreasing chance of stopping it, with additional chances of merely endangering its own systems, making the concept of a ‘Spinal Tap Hack‘ a lot more realistic in describing the danger it represents.

There is one upside, when it all collapses, these governments might make a deal with Alphabet to arrange for Google Cyber Security on all European nations (speculative sense of humour in action). So not only could we all have the same security, it might for once, for a short time all remain secure. Did I oversimplify the problem here?

Consider that part. What data has been secure so far and why was it secure?

Now consider what supplies have ever been safe? When we consider that in Portugal merely two months ago we see “Defence officials in Portugal say they are compiling a list of weapons and ammunition stolen from the national armoury in a brazen daytime raid“, so consider that Portugal has its own procedures, which implies to some degree that the perpetrators would have gotten some inside information, now consider that the EU nations will comply with certain procedures. How long until this stops being an isolated case and becomes a little more common place? You see, when we see “Defense Minister Azeredo Lopes described the robbery Wednesday at Tancos Air Base, 100 kilometres (60 miles) north of Lisbon, as a “very professional” job and a “serious” breach of security“, so when we consider the truth of it (and I accept it to be true), what information would these professionals have been given? There needed to have been some leak, because you usually cannot just enter an airbase and go snooping until you get lucky. The issue would escalate when certain security procedures become harder as there will be more compliance to certain standards. Of course there is still security, but as intelligence on certain matters become more ‘readily’ available, security becomes much harder and more essential, so any hole in any ‘fence’ would result in loss of goods. Now, when it is cabbages no one cares too much, yet when it becomes stingers, grenades, ammunition and weapons, will people stay indifferent?

There are the two largest issues and the fact that the ‘blasé‘ response from Francois Heisbourg with ‘Now the Brits are gone‘ is largely beyond short-sighted. A politician with Euro signs instead of pupils is the most dangerous greed driven threat to security that any nation could face. I hope that the EU-army players in this upcoming game wake up before it is too late and too much is spend on something that is as I personally see as largely counterproductive for any nations defence. That is merely my personal view and the current situation makes me regard the European Union as a collective of Egotistic Uselessness.

 

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August 27, 2017 · 14:16

As we know it

The universe has changed, it changed some time ago, yet the powers that be, be it in business, administration (read: government) or retail where all for the most are in denial. They deceive themselves through stories. One uses Tableaux to use the data to present the picture, a picture often based on incomplete or overly weighted data. The next one relies on dashboards like SAP to use spreadsheets to bedazzle the people with slice and dice numbers, looking pretty as a pie chart, yet not giving us the goods, because nowadays, these companies hire people who can sell a story, not drill deep on the results. The story is whatever the paying customer is willing to hear. They are all adopting the political need that has been in play for many years: ‘If the data does not match, change the question‘. That is the first part in a sliding scale of representation, and those representing the stories are running out of options (read: point fingers) to turn to.

The first part is seen in ‘At the time of year when queues usually form for popcorn and the money pours in, box office revenues are plunging. Where are the blockbusters?‘ (at https://www.theguardian.com/film/2017/aug/26/even-superheroes-may-not-save-hollywood-desperate-summer), here we see: “The true scale of the potential problem facing the industry can be seen in the precipitous drop in movie attendance this summer, down 52% year-on-year to 385 million at the time of writing. It is the lowest level of attendance since the summer of 1992“, in addition we get “Hollywood is stuck in a rut and it needs a safety net – superhero flicks fit that bill right now“. Two statements that might be the bill of the story, but in reality, the people are adhering to mismatched data and not properly investigated results as I see it. You see, the data is evident and it is out there, the games industry is taking 100 billion plus a year now and some of the other elements of gaming are taking a slice of that. In addition, providers like Netflix are now in much better control of their audiences that is mainly because they figured out what was wrong in the first place. You see, the gaming part is the first part of the evidence. People are now spending it on something else and they are no longer relying on the box office as Netflix gives then options. the second part is seen in the Business Insider (at http://www.businessinsider.com/us-cities-where-cost-of-living-is-rising-the-fastest-2017-6) where we see that on number 10 (New Orleans) the cost of living went up by 18%, on number one we see Nashville with a cost of living raise of nearly 30%, as we have not seen any actual economy increase from the United States, or better stated, the working people of the United States have seen almost no increase in wages and quality of life, those representing certain numbers decided to just ignore issues and evidence. Now, that top 10 list is a little skewed too, yet when we realise that for 3% of Americans their cost of living went up by 18% or more, how worried do we need to be with certain represented numbers? So consider that Los Angeles was part of that top 10, yet New York is not, there we get ‘Cost of living index in New York is 21.37% higher than in Los Angeles‘, which with close to 9 million is 2% of the US population, so now we see that the hardship and quality of life is hitting 5% of the American population and the numbers do still go up, so when we see “drop in movie attendance this summer” how can anyone be surprised? In addition, we should also realise that this gives rise to the fact that apart from people not going to the cinema, many are now spending it on something else and a $20 spend on 90 minutes is not considered when $55 gets them hours, sometimes hundreds of hours of gameplay. We are all getting more and more weary on the bang for our buck and the cinema can no longer deliver that value. No one denies that movies are just better on the big screen, but for many it is a trip only affordable a few times a year so the people are getting really picky on what they see on the big screen. Richard Cooper gives us part of the news, but also ‘forgets‘ to give the full picture. With “It is mid-budget films and their fans that have tended to suffer“, here he only gives us part of the story. As the Hollywood engine of greed and reselling remains on a steady course, we see the need for maximising results and as such the movie makers are closing the gap between cinema and digital release. Why spend on the cinema whilst within 26 weeks the movie will be out on Blu-ray? Basically it is the same price, Guardians of the Galaxy Vol. 2 is an excellent example in this case. People are becoming stingy because they have no other options. All the messages of a fake economy and how good it is might look nice on the news, but for the most, people in the US cannot afford any extras. Many in the USA need to work double jobs just to get by. The US census gives us that in 2015 13.5% of Americans were in poverty, I feel certain that this number has gone up in 2017, some sources give us that this has gone up to 14.5%, so one in seven is in poverty. Do you think that these people will be watching movies on the big screen? So the Hollywood moment of desperation is not to be resolved, not until the quality of life and cost of living for Americans is set to a much better status. Those who can might try to leech of the neighbour’s Netflix, those who cannot need to find affordable entertainment, if they get any at all.

In the second we see that this economy is also bolstering a new level of exploitation. Even as we all ignore certain elements, Uber has changed the game, with ‘Inside the gig economy: the ‘vulnerable human underbelly’ of UK’s labour market‘ (at https://www.theguardian.com/inequality/2017/aug/24/inside-gig-economy-vulnerable-human-underbelly-of-uk-labour-market) we see a new level where the people are sold a cheap story (read: Uber story) and as they are hiding behind what people should investigate, we see that desperation is exploited in other levels. It is not merely an American issue; it is becoming a global issue. With “Each passenger’s destination, however, will remain a mystery until they have been collected. And regardless of the considerable costs they might incur to fulfill that journey, the driver will have no say in the fare. Uber both sets the fare, then takes a hefty rate of commission from it“, we are shown that there is a dangerous precedent. As we see online needs explodes as people need cheaper solutions, Uber will weigh in on maximising its profit. As I see it: ‘the drivers having no other options to work to near death for scraps’. With “The driver knows that failure to accept these terms will result in an immediate loss of work: they will be blocked for a set period of time from accessing Uber’s online system that provides work” we see new levels of legalising slave labour. The ‘do it or else‘ approach is now strangling the freedom of people to death. We see evidence of my statements with “The companies themselves tend to talk about the freedom, independence, and flexibility with which self-employment is usually associated. But many of the couriers and drivers we have spoken with over the past year have had an alternative model of self-employment, and with it much financial insecurity, enforced upon them“, and the law is not offering any solution, not in the UK and not in the USA, being an entrepreneur tends to have long lasting benefits at times. They all voluntarily went into the contract and they can all walk away and starve. It is not an option for those with families to support and feed. Part of this crux is seen in “we have noted how companies are able to use the guise of self-employment to dump a whole series of obligations and liabilities onto their workforce, while depriving them of protections enjoyed by the rest of working Britain“, to be the entrepreneur comes with hidden dangers, especially when you work for other entrepreneurs. The age of exploitation is upon us and as we know it, we can no longer afford to go to the cinema, a side Mark Sweney seems to have ignored. Yes, he does give us the Netflix element and there was no way to avoid it. He does go in the wrong direction with “For film fans, theatres still have an allure for the launch of big movies, but in the new world, where all media is competing for eyeballs and time in the “leisure economy”, the Netflix threat is rising“, he is not incorrect, yet he is incomplete. He forgets that Netflix is all many can afford (and a fair amount cannot even afford that). So why go to the cinema for the next sequel? Box Office Mojo gives us part of the goods, in 2017 only 2 movies broke the 1 billion mark, Beauty and the Beast with Emma Watson (I personally do not think she was a beast in that movie) and the Fate of the Furious, which makes sense as Vin Diesel is stark raving nuts on most given days (in the fast and furious series) and who doesn’t enjoy a chase movie whilst we know that the driver is Looney Tunes. A movie with a good grasp on the desired quality of life time! So if we accept that the bulk of the Americans had to choose two movies these would be it. Yet, that number is not correct. You see Vin Diesel is attracting an audience, but 81% is not domestic, in the case of Miss Watson it is a 60% non-domestic audience. If we focus on the American market the Beauty and the beast was best, but only good for half a billion, if we focus on the domestic market, it is merely the Force Awakens that brings the goods for Americans. It makes sense with the following it has, but it is also deeply sad that decent movies are no longer bringing in the bacon. We cannot merely be blaming Netflix on this, we can surmise that the people can no longer afford the large screens in America, it is the most likely scenario, when we consider that only 3 movies got the domestic top 100 of gross revenue in 2017 and 11 in 2016, we cannot disagree with the view we get offered, but in retrospect, there is enough evidence that the US job market was worse last year. So with still 3 upcoming box office smashes, the big screen performance remains down, to what extent is harder to state, because there is enough indications that there is a lack of quality numbers, which makes my predictions not wrong, merely speculations and I accept that, yet the makers of the article and the presenters of the story of ‘Even superheroes may not be able to save Hollywood’s desperate summer‘ know that they were blaming the DC and Marvel Universe for not saving an economy that does not presently exist. The economy only exists on the Dow Jones index and that one is skewed towards the 1% of Americans that can afford a large apartment in New York and other places. What a shame that reality requires the 99% of Americans they give no consideration to. Yet it could be worse and there is every chance of that happening. As we see Mario Draghi and Janet Yellen warn against regulatory cuts, as we see “European Central Bank President Mario Draghi said protectionist policies pose a “serious risk” for growth in the global economy“, we could deduce that Draghi is soon depending on exploitation tactics to grow the economy, not only has his Quantative Easing failed, he will soon depend on legalised slave labour to get the economy the boost no one wants in such a manner. So as Draghi states: “To foster a dynamic global economy we need to resist protectionist urges“, which will not just end the filling of any quality of life if it was up to certain Uber approaches, it is also signaling the end of places like Hollywood, because they only get to exist when people can afford to go to the cinema, an display of ‘ingoranus totalicus‘ shown by these same people as they bolster the story that ignores the needs and plight of those in the lover 60% of the total income bracket in most of the modern western world.

We will see in the next 18 months what remains of the values we considered in the past. Life as we know it will change, that has always been the consideration of an evolving natural life. We merely forgot that those in charge are not in favour of change unless they could directly profit by it. I wonder if the people in Hollywood realise that part of the equation.

 

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August 26, 2017 · 11:25

Questioning Attainment

There has been a little devil in my mind. The simple reason is that in the past, Samsung had hurt me, hurt me bad and I never got over that, so whenever I get a chance to smack them around a little, I tend to take it. So first we have the Terrorist edition of the Samsung phone (aka Galaxy Note 7), and now (at https://www.theguardian.com/technology/2017/aug/24/Samsung-tv-buyers-furious-after-software-update-leaves-sets-unusable), we see (as I personally see it), a company that has outgrown its merits, outgrown the shear setting of quality and pushes out as fast as they can, whatever they can. With ‘Samsung TV owners furious after software update leaves sets unusable‘ we see the direct interaction of engineers and software engineers and forget about quality assessment and correctly testing implementations. Samsung is now approaching its ‘use by‘ date like a bad carton of milk. When we see “The Company has told customers it is working to fix the problem but so far, seven days on, nothing has been forthcoming. The problem appears to affect the latest models as owners of older Samsung TVs are not reporting the issue“, we see that the entire issue could have been resolved with the ‘rollback‘ solution. A solution that came into existence in the 80’s, so 30 years onward we see that a company so utterly set to the bottom line and profits that mere safety valves are now no longer considered, or considered and cast aside. What a lovely world we live in. The more important issue is not the TV, but the fact that corporations are almost extremist focused on replicating what the wrong people regard as ‘good idea’s’. So now we are not merely looking at the issue with the television, but the issue we see when the chances are there that a similar error will happen to the new Galaxy range of series 8. So when that happens and your apps will not work for the mere reason of not ‘having the correct licensing agreements in place’, what will you do then? When it hits your $3000 television and an optional $2000 mobile phone? That is $5000 is goods not functioning because the QA team was either asleep, or upper management at Samsung decided that certain steps were not necessary. So how do you feel about spending thousands on such items?

Even as we see the article give us “Samsung is aware of a small number of TVs in the UK (fewer than 200) affected by a firmware update to 2017 MU Series TVs on 17 August. Once this issue was identified the update was switched off and we are now working with each customer to resolve the issue. Any customers affected are encouraged to get in touch with Samsung directly by calling 0330 726 7864“, what it does not state is that the ‘rollback‘ functionality would have resolved it in minutes. In addition, the fact that less than 200 complained, does not mean that it merely affects less than 200. It also calls into question that televisions, now set with ‘licensing’ agreement imply that televisions and providers are making deals behind the curtains and the consumer is not made aware of them, which now implies that the functionality of the television is now skewed and limited to what the makers behind the screens decide they are. Did you sign up for that? How long until they make a deal with console owners? Any excuse that they give on how this is not done is moot and possibly intentionally misrepresented as per their own statement “without having the correct licensing agreements in place“, so how exactly is the licensing agreement cause for “their new TVs would not access the BBC iPlayer“, or in these cases morning TV? Perhaps Samsung is dealing in antonyms? Smart TV, Dumb vision! #JustSaying

So in all this, when we see “buyer to discover that the Korean firm sells TVs that do not have the relevant BBC licence to allow them to operate iPlayer, or other popular apps“, we must be equally aware that it is not just Samsung. It seems like the makers of the BBC iPlayer also have explanations to give to the consumers. And actually (at https://www.bbc.co.uk/iplayer/help/tvlicence) they do. Yet how is this covered? How can we see with “It is a criminal offence to watch live TV on any channel or BBC programmes on iPlayer without a TV Licence. It’s also a criminal offence to possess or control a device which you know or reasonably believe will be used to watch live TV on any channel or BBC programmes on iPlayer without a TV Licence“, so how would that apply outside of the UK? Basically it is not their turf, so as we see the catch here, we need to see that the TV makers and exploiters are trying to hide to some degree in the fog of misrepresented litigation. So in the end it is all about the money and the Television makers are not informing their consumers. You see, when we consider that the BBC is actually informing the people, how many looked (at https://www.theguardian.com/money/2016/nov/19/missing-iplayer-Samsung-smart-tv-licence-issue) and with ‘The televisions are supposed to offer access to the BBC’s and other channels’ catch-up services, but a licence issue is turning many customers off’, whilst not informing the readers on the given? When we see: “Unfortunately, Samsung was late in submitting the request for this device to be certified for BBC iPlayer. We work closely with all manufacturers to ensure BBC iPlayer is on as many of their devices as possible“, whilst not informing the readers regarding the entire TV Licensing part. Now, we can slash at Samsung for being late (which is also great fun to do), yet the issue is not merely the move of the not so smart TV, it is about setting the stage of apps in the long run. It seems that both makers of apps and makers of TV’s are facilitating each other, whilst at the same time leaving the consumer in the middle and often in the dark. Which in the finality of the article leaves the retailer in some lurch as neither side of the app and TV hardware provider is submitting (read: allegedly) the needed information to the retailer. So it seems that the Consumer has no real options, no one to blame and no recourse until it is settled. This issue will explode a lot more in 2019 when 5G comes on the market. If you think that licensing is an issue now, wait to see what death-traps we get when home automation comes into play. The market is not ready as Samsung clearly shows and it will disregard all levels of safety valves to merely sell what they can and to do the optional fixing afterwards, which is not what a consumer signs up for and there is the crux of the matter. The two larger issues shown at present shows that Samsung is not ready and it is very likely that they are not the only one. There are additional concerns with Microsoft at present, but not in the case of this article, so I will revisit this issue soon enough.

You see, there are a few issues with Samsung, when we consider the two elements. The BBC player and the TV licensing, how is it enforced and what data could Samsung capture for the assessment that the owner of the TV has a license? We are skating close to too much privacy driven data here and even as I do not claim to know what it is at present, there is nothing stopping the elements in all this (Samsung, BBC and App creator) to start capturing data (for legal compliance reasons) and start their own created databases of privacy driven data. There is no way to avoid that. Consider a console that has a Product license agreement and a Terms of Service, like Sony has. Now we can set that these two documents are linked to the PSN account and that makes perfect sense. So how will this impact Samsung users? This in light of whatever mobile agreement they have in place as well as their TV agreement and other devices? How is it captured and how is the enforcement on either side?

If we consider these elements in support of the consumer who owns the bought television, as well as the maker of the device Samsung for not providing the proper required consumer support? So as we see that the owners of the television which got them the ‘firmware update to 2017 MU Series TVs‘ and the fact that they got no TV to watch for over a week, what do you think will happen when this happens to the first firmware updated to all Galaxy series 8? What happens to Samsung when this issue hits a million plus mobile users? A solution that is three decades old could have prevented such hardship and a television will have plenty of space for a 16GB rollback memory chip, a mobile phone tends to not have that space, so what dangers are the upcoming Samsung consumers placed in?

The attainment we see is the one that could have been secure and Samsung dropped the ball (again) to its consumers. It seems to me that the issue goes beyond Samsung, so we should be seeing a lot more questions handed out to makers of Smart TV’s and how the consumers are protected from such enormous fiasco’s and in addition, when it comes to address the damages that the consumers were set with, how will the courts place the rights of the consumers? Because this issue is a class action in the making, which tends to set everything back for years. It seems that we are missing elements in what should not even be there in the first place.

Issues that could have been prevented in both the design and testing phase of the equation, a failure most visible with Samsung at present as they have become a team that struck out twice, or in my case thrice. We need to ask Samsung, when the consumer will come first, not their accountant and not their CEO, but their customer. I wonder if they will end up having a clear answer, especially as the heir of the Samsung Empire, Lee Jae-yong will be in prison for the next 5 years for bribery and embezzlement. So will this open up the Samsung market to other players? No matter how impressive the Galaxy Note 8 presentation was, it seems that without customer care and proper testing spending a large 4 figure number on a phone and possibly a 2 year chain to a telecom provider, how are we set at ease regarding the need for quality hardware? It seems that Samsung does not have the answer as it can’t even provide a decent functioning Boob Tube.

Such is life, unwarranted attainment tends to not be worth the value of a 10 letter word, you merely have to consider what will be worth your trust and your money, because most of us do not get to spend $1400 twice, more often we don’t even get to spend it once, implying that Samsung is in a lot more problems than most realise and they are likely not alone in this.

 

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August 15, 2017 · 14:35

Merely a year ago

I just looked at an article that made me a little uneasy. You see, I was contemplating a few days ago, as Facebook reminded me that ‘No Man’s Sky‘ was released a year ago. I had shared a photo, that’s how I got remembered. So much has happened in that year. I still love the game; I do not play it that often, mainly because the makers introduced a few ‘deadly irritating‘ glitches and screw ups in the game. For the most I have been highly protective of the game and the makers. The game remains awesome and I still believe that they are sitting on multimillion IP value here. Like all others, I saw the initial E3 trailer, I was seeking like most on what the game had to offer and that is when the legendary night with Stephen Colbert came. Most of us were hooked instantly. From that moment on, and from the moment that IGN had the No Man’s Sky month, I took a step back. You see, SEO’s started to ride the NMS-Express. More and more outlandish claims got on the internet and scores of gullible gamers just took it at face value. Even the Catholic Church sites used NMS to propel their websites. But months after that, the truth came out; we got to see the ACTUAL game. There were two that stood out on YouTube. I think it was Johnny and Ian who made them, I think that Johnny gave us the play through whilst showing he was pretty bad at playing this game from the moment he started playing it. Now, I am willing to accept that playing and live commenting is not the best way to get any hold of a new game, which is fair; the other amazing thing they did was starting the game 50 times, and turning that into a video showing us the massive difference worlds could have. This was the trailer NMS should have made, but OK. In the end, it does not matter.

Now we get to the issues. The amount of people who brought back the game was a little out there. I heard mountains of complaints. I had none. You see, these people walked on a hype, not knowing what they were buying and even Sony was ‘pro consumer‘ whilst most of the people did this to themselves. They all (read: most people) believed the hyping media whilst there were too many mentions from Sean Murray that were distorted. Now, the game has a few small bugs, so did Assassins Creed Unity, the difference? The patch from NMS was 65Mb; the one from Unity was 12GB. The difference between a glitch and a mismanaged game! NMS was not mismanaged. Now, the makers of NMS are not without some due scolding, and I will get to them in a moment.

Now, we get to the article. The first issue I have is the one with their comparison. My addiction to the other game goes back to 1984. With “not to mention dozens of minor tweaks that bring No Man’s Sky closer in line with a space simulator like Elite: Dangerous“, these are worlds apart. Making any comparison is like stating that Apples and Kiwis are the same because they are both fruit. I love both (Elite a lot more than NMS after 32 years), I would state that NMS is the artsy approach to the universe, where Elite: Dangerous is the scientific view. In Elite trading is serious business and even as you can live by simple rules, getting the big bucks requires cunning insights and a willingness to be dealing in banned substances and goods. All this whilst a few billion planets have an economy based on what they are and as such what is rare on their planet and what is in abundance, a game with a market with dozens of goods and commodities. In Elite you need to learn how to dock, in NMS you merely press rectangle. They allow both to exist in the gaming universe; I feel that you can appreciate both. With “Progress is still slow and inventory management is still a complete slog, lessened somewhat by a couple of tweaks that allow for quicker recharging of weapons and tools, but still cumbersome and annoying” Sam White does touch on a truth, yet as the game progresses and the multi tool evolves, you get loads more done. As your ship gets bigger you get to haul a lot more. More important, as you evolve your suit you get to do things for much longer able to find loads more.

Now it is time for me to scold Sean Murray a little. He added to the game, with bases as all, yet he also flawed in a few ways too. This is best seen in the ‘hard-core’ and ‘permadeath’ parts. Sean, you nice guy you, you need to realise that the ship you just fixed, ordering annoyingly to fly into space is getting them killed instantly. Did you realise that? An empty ship should not be interesting to pirates and in hard-core, your first fixed ship, getting that person killed because a wave of 4 pirates can never be beaten by any ship just repaired. Did you not consider that? Setting a freedom from pirates until after the second jump would have been better. Getting them to deal with one ship instead of 2 waves of 4 is no way to appreciate the game. I can go on a little longer, but you get the idea Sean!

Yet in the original game (normal mode), where I have the punching power of a titan, all looks good. Most improvements are indeed that improvement. Yet the one part still a little off is the fact that a planer will for the most 2 of the minerals we need (apart from the red, the yellow and the green minerals). The fact that most planets need a lot more minerals (optionally not all near one another) is one that I never encountered, even by the long terms exploring on foot I did. The issues I mention might be small but they matter on the immediate players, who are actually missing out because you made the improvements for the people who have been there for a long time. Get one of them to go into permadeath mode, starting again and hear them scream in agony. Now, we all had that the first time and it forced us to be clever about things and that is a really good thing. Yet after hours, finding your ship, fixing it and then getting blown up one minute after take-off is a little too insulting.

The one thing me and Sam White will not see eye to eye on is “No Man’s Sky will likely never outrun the inevitable monotony that comes with procedural generation“. I saw this game as seeing what amazement the environment could behold. I accept that watching life evolved pineapples was a stretch, but still places that were fun to watch. There is a partial part that this game has levels of repetition if you are chasing to the centre of the galaxy, yet with ‘the inevitable monotony’ I tend to not agree. I accept that there is a truth in it, but the makers could evolve and add to the initial versions, oh and the fact that you need to play a minimum of 8 hours for one achievement, whilst the entire Tombraider game can be done in under 12 hours gives options to ponder what is actually inevitable. The monotony part does apply when you are merely chasing to the centre of the galaxy and getting your achievements (which for the larger extent is not that hard), yet when you see it what it hides, the arts and the views that so many combinations bring, we need to accept that the game it is not about the ‘prescribed monotony’ but the ignored art of getting the place to look the way it does when it runs. As monotony goes, take a look at Minecraft, monotonous or not it remains close to the most addictive game ever made. Still, NMS has options to evolve towards more options, more gameplay and more challenges. So even as I cannot deny that there is a level of monotony, the way it is stapled to the game is one I do not agree with. This was never going to be some fast game arcade game, which is pretty awesome, because Elite is not like that in more than equal ways, yet now both moving towards options and growth is what they both deliver, whilst no other game has been able to provide for is ignored. With Elite giving us now options in engineers and planetary landings, an option that the game never before offered. In the end, I still believe that No Mans Sky is still an awesome achievement. At times I see it as some version of Minecraft with actual awesome graphics. With the base building I can settle in one place and explore, yet the reality is that to grow I need to mine and acquire minerals, the fact that some are at times spread over planets is a little too unrealistic, but that is what the game gives us.

Still, as I see it, by many media No Man’s Sky is one of the worst clear covered games I have seen in a long time. From my personal view the game was too often reviewed in weird incomprehensible ways. In this Metro is one source that should be looked at. With: “The simplest description for No Man’s Sky is a space trader, in the style of the original Elite, with elements of survival games such as Rust or Don’t Starve. You start the game after crash-landing your spaceship, with no clue as to who (or what) you are and how you got there” (at http://metro.co.uk/2016/08/12/no-mans-sky-review-where-no-one-has-gone-before-6063429/). Is it a trading game? I do not think so! It has trade options, it has exploration options. They are true with ‘You start the game after crash-landing your spaceship, with no clue as to who (or what) you are and how you got there’ which can be seen as a blessing or a curse. You do get clear jobs to do, like fix your ship, find certain minerals, but yes, that part is fair. Yet, the issue that many of the media had was seen with “You’re then immediately given the choice to either explore the universe at random or to follow a story path at the behest of a mysterious alien intelligence named Atlas“. The fact that the reviews do not give the amazing differences per world is a little mystifying, the fact that life forms can be so outrageously different and that some see YOU as food is equally an issue, especially when you are out in the open and you are dinner. The upgrades brought good things and a few lesser items, yet overall NMS is still an excellent game for those who appreciate. It is very different from Elite: Dangerous and that is awesome, because that has a serious trading side and the exploring part is largely different and very little artsy in Elite: Dangerous. If it comes to fighting NMS compares to Elite like Need for Speed does to Gran Turismo. If you are a serious race freak, Need for Speed is not the game, merely a warm up entertainment and that is fair, it is not what NMS proclaimed to be, merely an option that it had (one that needs tweaking mind you).

The gaming world needs both games because science without art is tedious; merely art is at times aimless. It is how you personally see it and that is great about both games. These two games are not what they tell you to be, they allow you to let the games grow to what you would like it to be, which is ultimately extremely rare in the world of Gaming. The fact that Hero Games still rolls out parts in this game is also awesome and shows commitment to a game that I refuse to see as a failure, merely a game that was largely misunderstood as I see it. Now, many gamers are not into these two games, just like they have no patience for games like Fallout or Elder Scrolls. That is fair enough! They hold life in their hands and they believe that a game like Forza or Fifa is the fulfilment of their gaming life and I believe that is fine too. Gaming is so personal, what you like, dislike or evade is all yours to decide and none of your reasons are invalid, it is merely what pleases you that matters and some will still decide on merely one title like Zelda, which is good too! Yet in the case of NMS, the largest blow was by the media to cover what they did not understand, that is the part I still find a bit offensive. In this The Guardian has not done this, Sam White has his own view and even as he do not agree with certain parts, he is not misinforming you, which must be pointed out as well. In this one element every player of the game should love is the part where we see “30 hours of new story content”, so a free addition, which amounts to 2.5 Tombraider games (valued ad $229), so as we see the push forward, getting No Man’s Sky is turning out to be one of the best buys for a long time.

If there is one mismanaged part on the media side, than it is the fact that the media at large basically did not understand the game, or is that comprehend the gameplay? To cut it short, the wrong people looked at the game and valued it wrongly, that is just what it is at times and there is no coming back from that. We could give the example that the media was saying that they ‘found inspiration in cooking their family and their dogs’, whilst it was about that they ‘found inspiration in cooking, their family, and their dogs’. It seems like a small difference but in one case (the wrong one) you’ll be eating alone for the larger part of your life.

It might be seen as a failing by Hello Games, which is not an unfair assessment to some degree, yet in that same light, something like NMS had never been made before, which is important because this game is unique, it will remain unique and I doubt if anyone can repeat something like this to the degree that had been achieved. This is merely my view and you need not agree with it, I am not trying to convert you, merely giving my view. So try the game, do not try the game, I merely hope that you remain true to gaming and embrace the games you actually love to play. The joy of gaming is pretty much that simple.

 

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August 12, 2017 · 15:39

Googling sanity

There are several issues in the world. There is a game of Chicken going on between North Korea and America and the bets are off on who will fire first, but the smart money is on North Korea forgetting sanity and firing a missile to some US destination. Qatar is in more difficulty than it is willing to admit to and with the latest news that a large chunk of the traditional money bringers towards Qatar have left the nation or cut its ties with them is a new game changer that will set the path to some resolution, but no one will predict how it will fall. When we consider the news options as Qatar has allowed a Taliban office for hosting peace talks might have been done with the consent (read: approval) of the US, but for some the Taliban is a sore in the eye of existence, of many people. I accept that talks are essential towards any progress, yet in the light of current affairs, was the timing great? I actually do not know and I do not proclaim to know. In all this, whilst there are more issues seen in Europe with contaminated eggs, yet for many it will not sit, hinder of be seen as relevant. No many are looking towards Google. An engineer published some manifesto (read memo) and mayhem & chaos seems to be the tidal waves of a place that was seen as the most internally open as I have ever seen any place could possible see. I have been in some of the buildings and I have marvelled at the food, the workspaces and the openness of it all. I miss it nearly every day. It is the one place that truly tries to foster creativity as I see it. If I had a dorm room there it would be the most desired place of learning on the planet. So, what gives?

For the most I stayed away from the issues, yet with the Washington Post now reporting “last-minute cancellation of its much-anticipated town hall meeting late Thursday because of concerns over employee safety“, it is like watching horror unfold and I hope that the Washington Post is wrong or better stated massively incorrect (at https://www.washingtonpost.com/business/economy/google-employees-face-fear-uncertainty-in-aftermath-of-divisive-memo/2017/08/11/5edd7a00-7ee1-11e7-83c7-5bd5460f0d7e_story.html), yet this is not some Murdoch publication, the only paper on the planet more reliable than the Post is the Times in the UK. What is interesting to see is how divided the media is. Kate Conger at Gizmodo (at https://www.gizmodo.com.au/2017/08/exclusive-heres-the-full-10-page-anti-diversity-screed-circulating-internally-at-google/) gives the full 10 page memo. Gizmodo makes the reference we all heard. Yet what I found amazing was that the amount of media giving us “The post comes as Google battles a wage discrimination investigation by the US Department of Labour, which has found that Google routinely pays women less than men in comparable roles“, yet I have not seen any clear data proving this, the media gives us the quotes, yet not the evidence from any source. So, in that memo, when I read: “When addressing the gap in representation in the population, we need to look at population level differences in distributions. If we can’t have an honest discussion about this, then we can never truly solve the problem” we need to ask is he wrong? There is even more strength with “Considering that the overwhelming majority of the social sciences, media, and Google lean left, we should critically examine these prejudices“. We might at this point question whether it is up to him to comment, yet in all this, he is asking questions at this point, questions that are valid and questions that matter. The problem might be that the timing was off by a large chunk and was it up to him to make that announcement. Yet in equal measure we need to ask, can we, as individuals hinder the freedom of speech and the freedom of expressions, whilst in opposition, the memo was leaked to the world as a leaked Google memo, which in light of other events gives an unnatural weight to the events and the items discussed. The paper in itself becomes a source of weighted bias, at this very early point with much more to read.

Yet, then we get the brilliant part, which is also a first weakness.

 

Left Biases Right Biases
Compassion for the weak

Disparities are due to injustices

Humans are inherently cooperative

Change is good (unstable)

Open

Idealist

 Respect for the strong/authority

Disparities are natural and just

Humans are inherently competitive

Change is dangerous (stable)

Closed

Pragmatic

 

 

There is no denying this, yet the balance of harmony is missing, as I have always seen Google to be and felt Google was is a place of creation, creation can only be optimised through harmony than in some measure we should consider that a union of both the levels of tolerance we offer when we are compassionate and optionally ethical levels as we abide to the authority of the set rules of conduct. We are driven to extremes at times (overly left or right), yet in that path we only inhibit forward momentum, as we embrace a balance, we see the dinghy we are on not tip over drowning the lot of us. I here embrace balance, not compromise! In that compromise might be seen as watering the result of what was to be achieved. When I look at the bias of ‘Humans are inherently competitive‘ (right sided) and ‘Humans are inherently cooperative‘ (left sided), I ask within me is it that simple? I am not debating the right or wrong, yet consider in the path of creation. A person starts something that could be the greatest sight of the next waves of technology. It starts with waves of enthusiasm as the creation comes, yet with the discipline of the tedious tasks, it will never be completed, and the project never becomes a reality. I created in my mind a sequel to Skyrim (called: Restoration) in mere hours. Apart from all connected legal parts, I can never complete, or actually create it, because I cannot code to the levels required. I can code (read: script) complete data manipulations and look into data as only a few on this planet can, I have been around since the early mainframes, So as I could do anything with the data they hold, I do not and never expect to have the skills to create the programs like Palantir Gotham, or Palantir Metropolis that hold the data. I do not believe that there are too many alive with such a container load of skills, hence companies makes teams of people, all having their own part in this, all having the solutions that together can get the project successfully concluded. In this balance is the only way that this works, and if it is valid for the ‘small’ players like Palantir, than it will be exceedingly essential for a behemoth like Google or Apple to keep levels of balance.

My first issue comes with ‘Possible non-bias causes of the gender gap in tech‘. You see when I see “I’m simply stating that the distribution of preferences and abilities of men and women differ in part due to biological causes and that these differences may explain why we don’t see equal representation of women in tech and leadership” I personally believe this setting to be wrong and incorrect. I heard a similar part in the legal environment. You see, one source (not the most reliable gave me that in 1970 10% of the first year law students were female. Now, a much better source also gives us “Women also were excluded from membership in the ABA until 1918 (Abel, 1989) and from the prestigious Association of the Bar of the City of New York until 1937 (Epstein, 1993). Consequently, they were kept from the networks through which lawyers gain contacts, referrals, and power“, so I am not trying to hide anything, yet that atmosphere had altered later on, the premise however is important to know. In addition we need to see “Women remained less than 5 percent of the enrolment at ABA-approved law schools until the 1970s (Abel, 1989). Both faculty and men students made the educational environment inhospitable to women“. This comes from ‘Women Entering the Legal Profession‘, you see that premise applies but is incorrect in IT as I see it. In 1979 when I entered the IT field, whenever I mentioned IT, close to 100% of the women (most men too) would response in negativity on IT as a profession, and on the subject video games that % only went up in negativity. You see in 1979-1983 IT was a nerd thing, nearly all women and many man steered clear. Now, I do not mind that they steered clear and it was always great to meet a woman in that field, especially when she had IT capabilities, yet until the early 90’s they were rare. When women became more commonplace in the early 90’s it was usually marketing or IT HR and then there were scores of them being handed the job because at times none of the man there wanted the job. So there was a huge imbalance in the workplace at that time, I did not see a clear levelling of IT knowledge to deeper part the mid 90’s, now this is what I personally witnessed. Yet in all this, the market place has (again as I personally saw it) not seen more decent levels of equilibrium until 10-15 years ago. So as I do not agree with the viewpoint given, I do see and understand that we will see ‘equal representation of women in tech and IT leadership‘ in the next 5 years, moreover, I expect that women in IT leadership will become dominant (read: surpassing the 50% mark) before 2025. The one clearly unacceptable part (without more evidence) is “Neuroticism (higher anxiety, lower stress tolerance).This may contribute to the higher levels of anxiety women report on Googlegeist and to the lower number of women in high stress jobs“, you see for the most, stress is caused in IT as people are confronted and forced to work with less realistic time lines. People who have to work 16 hours a day to get a project completed. Now, if they slacked the first two weeks it is one thing, yet when we see so called projects like a AAA game with the expected ‘annual new game‘ whilst remaining a AAA game, how realistic is that? The fact that the people around the projects can clearly see that it was the pretence of a highly likely neurotic male marketeer and his CEO to start that sliding slope, how will that affect the workplace and the senior managers on the job, whilst their income is partially set to expectations that could not be met under the least humane conditions? How are we to move forward from that?

Now, with the thousands of projects that places like Google runs, there is no way to give judgement on how it is set, but the paper does not give us those goods, so there is an issue on a few levels, not merely with Google, but with the paper. The view of James Damore, the question becomes debatable, yet is it an invalid one? You see, I have another issue, which I will address shortly, yet the paper overall asks questions, it asks good questions, and even if we do not agree with his views to a certain degree, the questions do not become less, or are lessened by the one asking them. We can state that as he is not part of the higher Google hierarchy, he might have been and should have been enabled to ask the questions, but on an internal level. I would go to the extent that someone like Pichai Sundararajan or Larry Page received the confidential memo, and they ended up having a discussion with the writer for the longest part of a day, perhaps even more time. Because it is statistically near impossible that this is the view of merely one person. The nice thing about Google is that it is a technological environment of creation, that means that a lot of minds are in a level of cohesion, Google could not function without any level of cohesion, no matter how diverse they are (read: become).

In this, my larger issue is with ‘The Harm of Google’s biases‘, you see, bias is not a differential of negativity, it is a method of course adjusting, if the harmony is a rational we would have the technological need for logic, which according to Mr Spock on the NCC-1701 USS Enterprise is ‘fascinating and not illogical‘, yet this rational can at that point only be driven by some form of passion, passion for the math, passion for the art or passion for the engineering principles, without that Google Home, the Google Pixel XL, or the Google Tome (UK NHS solution 2018/2019) would never become a reality, they would remain on the planning board, no patents filed, no code written. As it is in nature, so it must be in natural environments, only balance will get us there. So as I see ‘Programs, mentoring, and classes only for people with a certain gender or race‘, I do not oppose the existence, but I wonder why they were created. Consider that A Boston Southie, an African American growing up not having access to internet languages and other options. What is to be gotten from enabling him/her? Consider that as Google has united technology and art in their products, can you even consider what is to be gained if such a program brought even one new age Pauline Hopkins or Waring Cuney to Google? If it is art that started the coming of Apple Inc. finding the person to replace that piece of fruit would be worth funding entire universities for. Yet the realisation is that an exceedingly small part of the population gets to go to University (or College) and art is within a person, these tertiary places might spark art to evolve, but it is less likely to create the power than grow it within that person. His next statement continues this. With ‘A high priority queue and special treatment for “diversity” candidates‘ we forget that these people have missed out on options for the longest time, they are at a disadvantage. Is it special treatment for ‘diversity’ or finding a solution for deaf and blind people to contribute? Even if it is not that black and white, getting the most complete view of all matters is what is at times essentials, so even as it sounds like an issue, putting all the diversity programs on one pyre seems disproportionate in other ways and as it burns we lose insight by the second. The other points require a lot more data than I have and as such I will pass them over, yet the afterword is a given reason to oppose. With “These practices are based on false assumptions generated by our biases and can actually increase race and gender tensions. We’re told by senior leadership that what we’re doing is both the morally and economically correct thing to do, but without evidence this is just veiled left ideology that can irreparably harm Google“. My issue here is that he might ask questions on issues of ‘morally and economically correct‘, yet I still see that as an internal thing and bringing that out into the open was not an issue of ‘freedom of speech‘, it is on certain matters of choice. You see the laundry gets done in the building (for more than one reason) and if there is a moral compass that is broken (if that was the case) than it needs to be addressed within the company, wherever it is, and until he has an economic degree and full knowledge on how billions are directed he started to be the person acting out of his league the moment he wrote those words on Google Docs (assumption of application use).

As I see it, we are not blind and it is up to some to others to see for us, sometimes even better if they are actually blind. So perhaps Google has other programs? If Google is all about showing us what there is to see, is it not equally important to have a group of people that can say ‘We hear something that does not belong‘, because the strobe that blinds us, often enough stops us in equal measure from hearing the issue. That is not some ‘word game’, at times, the corruption (read: actual damaged data) cannot be seen, it can be heard. Ask anyone who has been working in a server room; take a room with 15 racks, 15 servers and each server having 5 drives. Often enough you might not initially see the one that is an issue, but you will more often than not hear it, it will be the one that sounds different.

I have nothing against James Damore, I do not know him. I am not touching on his dismissal that is a Google issue. What I saw was a clever piece of paper and it is a piece of paper that matters, it has valid questions, yet I believe that James got hindered by his own vision, his view towards history, his view towards the scope of what he saw and the scope of what the firm he worked for is in size, scope and ability. Perhaps that is the one bias that works against Google. I loved that I literally has access to pretty much EVERYTHING in Google. It is more that you can comprehend unless you worked there; the amount of access is intoxicating. To see today what the world gets to see next year. At most time in any building hundreds are creating something in a scope where groups interact in technology and art. I have been in 3 buildings and I have seen photos from other places, whilst I am in the dark on how it is in at least 100 buildings. Could James see that scope or comprehend the issues that play? There is no doubt that there are issues at Google, the Post gave us that with “fears expressed by employees for their personal safety. Some of the town hall questions, as well as names of employees who criticized Damore’s memo, had been leaked to conservative websites and commentators, leading to apparent online harassment“, the fact that the media would push internal controversy to that extent is not realistic, so there are pressures, pressures that go way beyond the competition we saw in the Internship between the team and Max Minghella’s character (Graham Hawtrey). I personally wonder that as Google embraced diversity to the extent it did how has Google set the clocks on gaining balance and equilibrium of the mind and spirit? I have no idea and do not pretend to know. You see the games, the flippers, the bars, the exquisite kitchens are driving forces to push people forward, yet the issue of drive requires in equal measure a need for a stability factor, one that is not merely on top of people, but the stabiliser that can be grown within people. You see, in a world of consumer products and technology its importance is way higher than most realise. Consider being an athlete, a gamer, a barrister or a taxi driver. The morning you wake up not being able to stand your track, your console, your writ or your car. We can take a sickie, because we all have those moments, but what happens on day 2? The one elements we forgot about, we lived outside of the scope of balance and we waited for too long to straighten ourselves. That is what we get slugged with and with a driving place like Google or Apple for that matter, this balance is essential to survive the long haul, I wonder if that is what hit James? If so and he still was able to get that memo out after that, than Google might be best of to get him back into the fold, because whoever hires James might be well on the inside track of something else.

 

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August 11, 2017 · 16:23

ULE can kill any e-firm

Yes, there is an issue, yet is it a real one? The LA Times (at http://www.latimes.com/business/technology/la-fi-tn-snap-earns-20170810-htmlstory.html) gives us ‘Snap shares plummet after Los Angeles tech company misses expectations‘. Now, there has in my view always been an issue with “frustrated financial analysts and investors by adding new features for advertisers too slowly“. You see, there are two issues right there. In my personal view, I have always sided with the ‘premium‘ edition of pretty much any app when the price is right, to avoid advertisements and I will dump any app the moment that there is a replacement app offering such an option. So with ‘new features for advertisers‘ I will instantly snap to another app at the drop of a hat, any hat. You only need to Google: ‘Snapchat’ to see the impact, anger and frustration the users offer (loudly). So when I see “Snap hasn’t delivered promising results in its first two earnings reports” I am not at all surprised. In my view what was a great idea was suddenly bombastic and radioactive. So when the option “and Snap [at 173 million daily active users] can’t add 8 to 10 million” it is not a surprise, it is not even a mystery. With the response “That is why the shares are down — and they should be!” from Laura Martin, managing director of equity research at Needham & Co, I merely have the thought that this lady does not comprehend user base needs and desires. In this for Snap to offer a +$5 option and not have any kind of pop up, ideas and advertisements, any of them disabled separately would have been a much better option. For the record, the app by Jack Underwood named ‘Today Calender Pro‘ at $5.99 took 8 minutes to contemplate. So as hatred of advertisement goes, I am surprised that the equity research firms are not more up to date as to the needs and desires of the users. In addition, we can argue all kinds of directions, yet when we consider the Wiki statement “the idea was to create a selfie app (application) which allowed users to share images that were explicitly short-lived and self-deleting“, in an age where trust of stored images is at an all-time low, there will be debates and there is more than one user with the thought ‘what if’. In addition, there is the consideration on the need (read: reasoning) to short term viewing and deletion of images to some degree. So as we see Snapchat as a possible opponent to Instagram, where would you put your money? Now that Instagram is linked to Facebook, we need to reconsider where we put our efforts as a user. We might want to go with: ‘there is an app need for everyone‘, yet when the novelty warez off (pun intended), we need to consider the users that go with ‘One size fits all‘, that is where the first issue of Snap now lies, as the people are reconsidering their place in photo sharing. Some people who go with short term deleted options are optionally not part of a social sharing media type. They will also need ‘their’ solution, there is no denying it, but overall that need will diminish faster soon enough. In addition there is the need for the user to be ‘entertained‘, which means other options, more options and diversity. In this Snap might be seen as too much of a niche.

Does that inhibit the drop in value?

Partially yes, but in this the response “surprised that Snap added only 7 million users during the second quarter” is actually a lot less surprising. As we now see places that are setting the stage for increasing ‘engagement’ (at https://thenextweb.com/contributors/2017/08/10/7-tips-increase-engagement-instagram/#.tnw_DmOvDLuY), we see the evolving side of Instagram, whilst Snap strays and is getting left behind. In this, 3 of those engagement ideas are actually right up the alley of Snapchat and as such the evolving need of Snap and their app needs to be reckoned with. In addition, the numbers in the LA Times article shows that there are other situations, in all the loss of expected gains, which is actually not the largest issue, it is the actual loss and that it is off by $76 million which is a much larger issue. So as I personally see it, the need to adhere to ‘new features for advertisers‘ dwarves to the need to ‘switch off advertisement features for users‘ If that opts the setting of $5 for a potential 150 million users getting to a ‘plus’ or ‘pro’ edition would be an awesome alternative, because every day that this is not considered implies that Snap Inc. Is giving the market to whoever is giving the users some Snapchat++ option. The market is there for the person stepping in and as far as the news goes, Snap is doing something, but not stepping in and as such is losing the market and whatever market share they had, in addition, the aggressive growth of Instagram does not help Snap that much either.

There is additional information in the LA Times, when we consider “Of the daily users Snap gained during the April-through-June period, 4 million came from North America, 2 million from Europe and the rest from elsewhere in the world. Snapchat had 148 million users this time last year“, It is when we start looking at Omnicore, is when we get some interesting results (at https://www.omnicoreagency.com/snapchat-statistics/), the two that caught my attention are ‘71% of Snapchat users are under 34 years old‘ and ‘Roughly 70% of Snapchat users are female‘ that is an impressive part, so when you toss away the advertisements, how can you cater to these two groups? The mere fact that you have 100 million users in either part is a lot more interesting; it is the market share worth enabling and growing upon. With ‘More than 25% of UK Smartphone users are on Snapchat, in Norway the number goes up to 50%‘ we see an even more interesting part. A part that could (if investigated properly), could see the need of the reference to the three engagement parts I hinted at earlier. So when you consider the options, is Snap even aware to the better part of their numbers of the needs of their users? That is seen even in more optional ways when you consider two of the fun facts given in this article, which was from January 2017. the first being ‘More than 400 million Snapchat stories are created per day‘ which means that there is a huge following and in equal measure more than one story a day per user is created. The second is ‘It would take you 10 years to view all the photos shared on Snapchat in the last hour‘, so there is a given one sided engagement, the question is can this be evolved to a much stronger engagement number that is two sided or more? The answer to that is basically a lot more appealing that the ‘optional’ requested growth of those 2 million users. It is the answer to making Snap the stellar grower Snap would like it to be. In all this the fact that close to 50% of the users is younger than 35 should be a clear path into engagement and facilitation. It is merely up to Snap to pick up the pieces and see where growth can be found, once they are there the ‘anticipation‘ of these analysts might get crushed in favour of Snap in more ways than one.

So where should Snap begin?

I always go with comprehension, know your user base and see what they need, no matter how that impacts other predictions or needs. If growth is the key need, than adhering to the users is the only way to exceed expectations of whoever seems to be wielding the stick of the analysts’ predictions. As I see it, they need to get there before Instagram and Snapchat++ give light to make Snapchat a mere memory, because there is no coming back from that, no matter how stellar the improvement becomes, for that places the User Level Expectations where it is not desired, with the other application that listened or offered the gimmick of the week.

 

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