Tag Archives: Sony

July 8, 2021 · 22:42

The Wheel (reinvented)

I happened to stumble upon 9 to 5 Google, with all kind of non-Google news. The article (at https://9to5google.com/2021/06/25/bandwidth-xbox-game-pass-and-amazon-luna-announce-july-2021-game-additions/)

We see titles like:

Banjo-Kazooie: Nuts & Bolts
Tom Clancy’s Splinter Cell Conviction
Saints Row The Third: Remastered

Some of them are really great, but I am missing something, a new dawn, an actual new dawn, a setting we have never seen before. I am a little bit surprised, none of them have anything really new. I am not talking about new games, new titles, new originals. I am talking about a new stage of gaming, cloud gaming made it possible, so what is stopping them? I even dropped a few ideas in previous articles (go look for them). Cloud gaming allows for a new stage, so why do we see the same stage props that we saw on PS2, PS3, PS4, Xbox, Xbox360, N64, Wii even Nintendo Switch. Cloud gaming allows for a different station a larger setting with optionally a private set social media option, none of them are going there, they all seem to be much more relaxed in reinventing the wheel. None of them show us a station that is actually new. Perhaps it is still to come, but it is day 1 where you show that you are not the sheep or it’s herder, you are new, you are unique. So why do they not see that option? I am pondering it, I actually do not know. But to see some level of herd mentality is a little disappointing. Will it be up to Netflix to teach them that? 

The Amazon Luna has a refreshing amount of new games, yet there is an overwhelming presence of Ubisoft, not that this is bad. There are plenty of titles I never saw before and that is good, but so far cloud gaming shows more of the same, nothing refreshingly new and that is a disappointment. And with Luna starting at $6 a month and Ubisoft+ at $15 a month Amazon will soon need to reconsider what they have (without Ubisoft) and see how they are different from Google, Microsoft and Netflix. Being different is at times scary and it does have its own unique set of challenges. Yet we have seen how exclusive games make a console, Xbox proved it, Xbox360 continued it, Xbox One wasted it. Playstation 1 through 5 have shown that exclusive games make the difference and Nintendo did this as well. Now consider that cloud gaming is more than a console, it offers a few unique settings that others cannot offer, the cloud gives the makers a unique advantage, so why was this not drilled on? Why was that source not tempered into a powerhouse? 

Cocoon (at https://cocoon.com) shows a ‘new’ kind of social media, not unlike what Google Plus offered. It seems that none of them adjusted those two ideas in a stage where the gamer can talk to friends, can optionally open up to talk to fellow gamers of a game. All options were there and it seems no one took that. No one took the idea that games can have a larger impact on more settings and it seems to me that these makers are all about others doing the work and no innovation comes forward. Achievements can be traced back to 1982 (Activision) and we have seen the evolution on systems, yet as far as I can tell no one in cloud gaming land had the idea to evolve that into something more. It was the Xbox360 that had the last evolution, it was Ubisoft that reinvented the badges and none of them took it to the next step, so why would anyone consider cloud gaming when we see: “Cloud gaming enables you to play games on devices you already own, without the need to purchase a gaming console or gaming PC” yet if we already have a gaming solution, why go there unless it offers more and in this I do not mean the same games and more games. Cloud gaming needs more and so fr I see none of this happen, I left the ideas months ago and so far none seem to be clued in on what others seemingly throw at their feet. At best we are most likely to get a ‘we are looking in that direction’, which is like marketing telling Jaguar that they are waiting for more customers, it is innovation that drives a system to customers, when innovation is absent the customer merely looks form a distance and considers ‘I can already do that’. It is innovation that drives the games, the hardware, the technology and from there the customers flock. Yes there is an equal chance that they distance themselves, but the true innovator can see the chances that are out there. So what is keeping them?

Consider that we see Ubisoft+ at $15 a month, yet on consoles Amazon (the dot com version) offers the Division for $10, The Division 2 for $13, for Honor $12, the Crew $15, Black Flag $11, and in this case the subscription only pays if you pay more than one new game every month, so how long until the mediocrity of Ubisoft games (and its glitches) gets to you? Yes, it seems interesting when you consider the latest games, but still, you break even in month two, after that the cost continues and any delay will set you off, that is the setting we all ignore and their marketing hopes we ignore it. And when we take notice of Android Central and with “Ubisoft is dedicated to cloud gaming, specifically Stadia and Amazon Luna, and that was reflected in numerous announcements”, so what happens when they service the consoles, PC’s, Stadia, Luna and xCloud? What happens when patch after patch is required? How happy will you then be? This is not on Ubisoft, this is the cost of doing business and I expected that Stadia and Luna were ready, yet all I read is that there is a ‘more of the same’ approach and games alone will not get you there. Luna has a fair amount of titles that I see nowhere else and as such they have an advantage, but none of them took the environment to the next level and that is a bit of a disappointment, and there were options. There were ideas that I (others too) threw out there for them to pick up and they did none of that. Perhaps it is not the mission statement (which already cost one firm billions), perhaps it was not their technology, which shows us that they were optionally not ready and there was no brainstorm on what else is possible and that is the foundation of ANY game. 1984 gave us (unknown to George Orwell) Elite, Ultima, Archon, Spy hunter, and Lode Runner. Some of these games still have a following today, some of these games reinvented themselves (Elite Dangerous is the most visible one). They all set a new standard, the hardware evolved and now we see the makers of that hardware show us that they can do it using our PC, MAC, Console. But they had the option to give more and they seemingly neglected that.

New hardware that brands ‘itself’, yet they ignore the path of awareness. When we look at awareness, perception, and cognition we see mere words, but any market researcher will look deeper and the makers of cloud gaming seemingly learned nothing, not even from their marketing department. Perception without awareness, cognition without perception and awareness with no lead towards cognition. Three elements that they do not connect but that is the larger mistake, one leads to the other. It is almost a Pokemon setting water beats fire, grass beats water and fire beats grass, yet what do we get when we reverse that? No one looked at that part and in the Pokemon setting it does not really work, yet in consoles we see what lacked (even though there was a hidden hint with Sony) they never pushed through, now cloud gaming has the opportunity to make it all a reality and it seems that they are not doing that. Perhaps Netflix will and make a clean sweep, or perhaps Nintendo will. We cannot tell, but the one that does will have a massive advantage, a place where others seemingly dreaded to go, and now that setting changes the game completely. Yes number one and two will remain the positions for Sony and Nintendo, but the number three (most likely Amazon Luna) is not secure, so the one who innovates the cloud the most will head for position three with the option to gain and optionally overtake position 2. Will that happen? I cannot tell, because Nintendo has been innovative and it has a massive advantage, even before their second version is out. Yet personally I feel that one thing is clear. More of the same will not hack it, not in this economy of people trying to pay their bills, unless there is a massive upside the consoles will remain the largest players in game land. That part is almost certain. There is a clear space for cloud gaming, but not in the ‘more of the same setting’ not for 1-2 years to come. 

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July 5, 2021 · 21:48

Your data or your life!

It is not the dream, not this time. I was persecuted by a Construction AI with diminishing reality capacity, but in the humour side there were a few criminals trying to get away with a golden car (like Goldfinger) and they got in the middle, so there. No, today is about Ransomware. Reuters gives us ‘Ransomware breach at Florida IT firm hits 200 businesses’ (at https://www.reuters.com/technology/200-businesses-hit-by-ransomware-following-incident-us-it-firm-huntress-labs-2021-07-02/). Like the solarwinds issue we see “The attackers changed a Kaseya tool called VSA, used by companies that manage technology at smaller businesses. They then encrypted the files of those providers’ customers simultaneously” and no one, most visibly the media is asking the questions that needs asking. The Microsoft Exchange issue, the Solarwinds issue, now Kaseya. We understand that things go wrong, but as I see it the hackers (read: optionally organised crime) have a much better understanding of matters than the lawmakers and police do, we see this with “encrypted the files of those providers’ customers simultaneously” and that is before we consider that ‘an American software company that develops software for managing networks, systems, and information technology infrastructure’ has the kind of security that can be trespassed upon. And why do I think this? It is seen “The attackers changed a Kaseya tool called VSA, used by companies that manage technology at smaller businesses” and contemplate the issue that this had been happening for the last 5 months. A lack of larger systems as well, and all this continues as the law is close to clueless on how to proceed on this. We see statements like “In their advisory and further incident communications, Kaseya said that only a few out of their 36 000 customers were affected”, yet CNet gives us “REvil, the Russia-linked hacking group behind the attack on meat processor JBS, is linked to the Kaseya attack, The Wall Street Journal reported. Security firms Huntress Labs and Sophos Labs have likewise pointed to REvil”, which gives the law the problem that a member must be a proven member of REvil and that is largely not the case, moreover they have no clue how many members are involved. When one player gives us “We are in the process of formulating a staged return to service of our SaaS server farms with restricted functionality and a higher security posture (estimated in the next 24-48 hours but that is subject to change) on a geographic basis”, all whilst one of the victims is the largest grocery store in Sweden (COOP), the setting of “only a few out of their 36 000 customers” becomes debatable and it will affect the retail stage to a much larger degree, especially when you consider that they are cloud based. I stated in the past (based on data seen) that 90% of the cloud can be transgressed upon. And they are all servicing the larger stage of people dealing with IT requirements on a global scale. Now consider that cloud systems remain largely insecure and beyond the fact that ITWire was giving us “SolarWinds FTP credentials were leaking on GitHub in November 2019” and it was a direct results from someone who thought that ‘solarwinds123’ was a good idea. Oh, I remember a situation involving Sony and stated that there might be an issue that someone (I implied the Pentagon) had a router with password ‘cisco123’, I did that in ‘The Scott Pilgrim of Technology’ (at https://lawlordtobe.com/2019/05/23/the-scott-pilgrim-of-technology/) in MAY 2019, and did anyone learn anything yet? It is now 2 years later and still we see these levels of transgressions? Some might say that IT firms are helping REvil get essential revenues, some might say that these IT firms got themselves in this mess. So when we look at some firms relying on ‘Five years of experience for an entry-level job’, or perhaps “Any of the following will be grounds for immediate dismissal during the probationary period: coming in late or leaving early without prior permission; being unavailable at night or on the weekends; failing to meet any goals; giving unsolicited advice about how to run things; taking personal phone calls during work hours; gossiping; misusing company property, including surfing the internet while at work; submission of poorly written materials; creating an atmosphere of complaint or argument; failing to respond to emails in a timely way; not showing an interest in other aspects of publishing beyond editorial; making repeated mistakes; violating company policies. DO NOT APPLY if you have a work history containing any of the above” (source: Forbes). All this in a stage of age discrimination and narrow minded thinking of HR departments. Yes that is the dynamic stage of people that have bad passwords and a stage of transgressions. So whilst we might think it is a stage of ‘Your data or your life’, there is a larger stage where the law has a bigger issue, it has the issue of IT firms cutting cost and having a blasé approach to the safety of their systems, and more important their customers. And whilst ABC New York gives us “The number of victims here is already over a thousand and will likely reach into the tens of thousands,” said cybersecurity expert Dmitri Alperovitch of the Silverado Policy Accelerator think tank. “No other ransomware campaign comes even close in terms of impact” (at https://abc7ny.com/amp/ransomware-attack-4th-of-july-cyberattack-kaseya/10859014/) we see a first stage where the statement ‘only a few out of their 36 000 customers were affected’ is as I personally see it marketing driven panic. And that is a much larger case. I get that the firm hit does not want too much out in the open, but between a few, 2% and optionally a stage that could go beyond 27% is a setting too many are unable and too uneasy to consider. And when we see that 27%, do I still sound too ‘doomsday’ when I state that there is a much larger problem? And when we see the media go with ‘MSPs on alert after Kaseya VSA supply chain ransomware attack’, all whilst I stated a few issues well over 2 years ago, they should have been on the ball already. I am not blaming the MSP’s, but I do have questions on how their systems are so automated that an attack of this kind (the stated 1000+ customers hit) all whilst some sources state 50 MSP’s, there is a stage where triggers would have been there and the alarms were set to silent because some people might have thought that there were too many false alarms. This is a different stage to the larger playing field, yet I believe it needs to be looked at, especially when the damage can be so large. I am not certain what work lies ahead of the hit customers like COOP that had to close down 800 supermarkets, but in all this something will have to give. 

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June 28, 2021 · 03:37

As updates go

I got a few messages on the previous article named ‘Perception is merely the start’, several readers had a hard time comprehending this, and off course it is my fault. Well, OK, I will accept that, yet I also assumed a few people being ahead of me in a few regards, so the fact I had to explain this was a little weird, but OK, fair enough. It seems that those in several industries were in the dark of a few items there, so here goes.

Perception
The perception circles are a stage where we go from what we perceive to what is unknown, in middle is what we are aware off. Some put that in a different order, yet perception is the larger circle. We perceive and within what we perceive (complete awareness), there is hat we are merely aware off (partial awareness) and the inner circle is what we do not know. People expect it is the other way round, but this is from niche to speciality. For example, we perceive a firearm, we are partially aware of the calibre, we are partially aware of ammunition, spare parts and cleaning kits of a firearm, yet the parts and specific spare parts of  firearm is unknown to us. The same is applicable to games. We are aware of a type of game, we are partially aware of objects, scripting, optionally programming, yet we are in the dark of programming itself. And this repeats itself when we look at the larger approach of cloud gaming and optional other tools of gaming (like Google Glasses). We see the elements, but we do not see how they interact, not precisely. 

Assessment
Then at some point I mention “In a simple form it is about Awareness, Perception, Recognition, Identification, Assessment and Proper response.” In the second graph, we see how identification and assessment goes, now we see that it does not go from the outside inwards, it goes from the unknown to the perceived. This might seem weird, but the brain goes the other direction, we auto label what we know until we are left with the unknown, but the assessment setting goes the other way, the brain merely discards all the steps according to what is known, that is the first issues we see in AI, I left it to linguistic sides, but the AI has a larger problem to identify, because it never learned to learn. Our brains got that from creation (and childhood), we learned to learn and that is our benefit, yet AI (what sales people call AI) relies on deeper learning and AI, when it crosses the unknown it is lost (until the programmer adds options as wide as possible), there is the larger setting where games fail. So we need to set a larger data pool and when we add additional signals we get a level of immersion, it is a data overload and the brain now takes over, it will use what it comprehends and relates to, we enter the game on a deeper level and it seemingly overtakes our sense of reality, because we are vested in THAT game, as the brain has less time for what is around it, we seemingly forget about it until we are yanked out of the game. An example is to see ourselves as a horse in traffic, we are aware of traffic as we have a wide perception, but now )as a horse) we are given blinkers. Their function is to limit vision “a piece of horse tack that prevent the horse seeing to the rear and, in some cases, to the side”, we can get that same effect with other means (like the Google Glasses), as the brain gets more info, it drops what is not relevant, as such the real world falls away. Now, it is important to realise that my model is imprecise (or incomplete). In the assessment stage there are levels of verification that we do automatically. Consider that you are walking and you see a sign stating a time (3:30), yet when you are closing in, you suddenly realise that it was 3:38, the brain verified what it saw again and again until there was clarity, we forget about these automated processes and that is where AI also fails, when it has the data, it is assumed to be correct and on point of what we require, yet when we grapple back the ‘Yo mama’ expression, the AI cannot tell when it is about your mother, a formal declaration of defeat, or a joke. It never comprehended what was real, the programmer never taught the AI and there are waves of missing data pointers. The part we are often given is linked to deeper learning and there we see a lot of good (really a lot). In this Saga Brigs wrote “You can’t search for something you’ve already found, can you? In the case of deeper learning, it appears we’ve been doing just that: aiming in the dark at a concept that’s right under our noses” and that is the problem, an actual AI has the wisdom as a situation approaches, our brain does that, it has that ability, the computer does not. As such it leaves a lot blank (optionally a lot to be desired), yet our brains pick up on a lot of that, hence my anger at Ubisoft and their embrace of mediocrity. Yet as I see it, if we give the brain MORE to deal with, like an HUD in Google Glasses, or something similar, that game changes, the blanks (as our brains see it) fall away, we get a lot more and the brain is now fully engaged, the effect, or immediate effect becomes that the game is seemingly a lot more immersive. So what we perceive increases by factor N, as such the game becomes (seemingly) a lot more rewarding to the player. 

Validation
This now gets us to a model you will have seen in all kinds of versions before, it is validation and verification. Yet in this setting we see Verification (A), where we control what we see and we either confirm what we see or we let the brain think it is doing so (through a second display like the Google Glasses), as it does this it involves a larger stage to immersion, yet this alone will not do this, the other side it gives us Validation (B), it is a bird? (Superman), is it an enemy? (AC Origin), and that list goes on. On the other side it is where we are, where we go and the consideration that we are on the right track, in the middle is the neat stuff. It is the system, the deeper learning, or perhaps a better stage is the data we are given, yet there is an upside and a downside. The upside that if there is data, it will always be correct. Yet our brains have always been in a stage of checks and balances and if the test and the data is always 100% correct, the brain becomes less and less convinced and the model fails in a game. Checks and balances are missing too often and that is where it goes wrong, so if we give the brain more to do it takes longer for it to catch on, the immersion os more and more complete. And these three models are always active and always relating to one another in some form, so as the brain is given the specific item of some table, it shuts down in disbelieve, nature is never perfect and that is where the game goes wrong, the brain was no longer convinced. That is the setting where cloud gaming could become the next thing. We had the provide stage, we knew nothing (Atari 2600), we moved towards seek where we learned what was out there (Atari ST), we entered connect to what we were playing (Playstation 2+3) and now we enter the imprint stage where the game imprints its brand on our needs and desires (Playstation 4+5, Cloud) and this is where the cloud becomes (optionally) more. 

All this was part of yesterday and the developers and IP people should have been on this page long before I put it out here today, so that is where we are now and that is where gaming can go in 2022-2023, will it? It depends on the stage of immersion they are banking on, I reckon that consoles will take longer because of the model of software, but cloud gaming (like Amazon and possibly Netflix) can go further, it will be about a lot more than merely the graphics and the story, I wonder if they are ready for that.

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June 23, 2021 · 21:46

Thought for imagination

Consider the next setting, I am in the Harrods foodcourt, I feel the meat-pie as my right hand caresses the side pf the pie, I see two small basins of ketchup, I grab the knife in my left hand as I slowly use the sharp knife to cut a part of the left side of the pie. I cut through the pastry and the what I think is minced meat. It looks a little dry, but the overwhelming scent of fresh and warm meat enters my nostrils. I add a small bit of ketchup to the pie. The slice is cut in half and I slowly eat the part on my fork. My senses overwhelm with the spices in the meat, the pastry and it does not taste dry, it is an amazing experience and this is merely the first bite.

All what you saw before is true, all came from my imagination. You see I have had meat pie in the past and I envision what might be the perfect meat pie. I have been to harrods twice, but I never set foot in the food courts. Not for any particulate reason, I just never got around to it. I hope to do so in the future, but that will be part of the future that I see, or it might never happen. This is life. So what was this about?

The train of thoughts started a little while ago and that train entered the station again when I stumbled upon same article today ‘Netflix reportedly plans push into video games market’ by the Guardian (at https://www.theguardian.com/media/2021/jun/02/netflix-reportedly-plans-push-video-games-market). The thing that got to me was “Streaming company said to have approached game industry executives with project at early stage”, one could argue that they kill their own project by approaching Ubisoft, Ubisoft has another setting of needs and their product is what I personally would call ‘faulty at best’. Yet it is not all bad news “Netflix has been approaching senior game industry executives about joining it to lead the creation of a subscription games service, according to reports from the tech news site the Information and Reuters”, is the right sentiment, but as I see it, the safest route is to take the route Apple is seemingly taking. Games absent of in app purchases and absent of advertisements. These two elements will spell a much larger stage of doom on the industry than you know. Places like Android and iOS are now filled with phrases like “These ads are driving me insane, every level again”, and it will not be long until people have had enough. Then there is the stage of deceptive conduct in advertisements, a decently new approach to getting people to install your software. But these two elements will have a disastrous impact on gaming soon enough, and it will hit Apple as much as it will hit Google. Then there is the competition, Amazon did a lot better than I expected it would. I (personally minded) thought that it would be an easy win for Google, a tech maker if ever these was one. And it is ahead of Amazon, but I never expected Amazon to be this close to Google in the first place, as such the Amazon Luna remains in the race and there is an element that might not make Google the winner in the end. Google’s approach to exclusive games is not that impressive (as far as I can tell, they have none), Amazon Luna has acquired the knowledge it needs to make that difference. And the article repeats my thoughts towards gaming, with “However, the new offering is at a very early stage, with executives focusing on Apple Arcade as the potential competition. Users of that service, exclusive to Apple’s iPhones, iPads, Macs and AppleTV, pay a flat monthly fee of £4.99 for access to a library of downloadable games, spanning genres and target audiences. Apple sets strict rules on developers, banning them from monetising their games through in-app purchases or advertising, in order to try to keep Arcade a premium service” is the right move, but they made one mistake, a big one, there is no mention of the Amazon Luna and the Luna is in a primed spot to become the number three system behind Sony and Nintendo (yes, I have written off Microsoft to remain a competitor), so even as Netflix has the advantage of a subscription group that makes the head spin of all streaming gaming solutions, good games is where it is at, innovators and makers of original creators that is the winning combo and Netflix (might or might not) move into a field where it is not certain it will become the third position player, or what they classify in the Tour de France, the polka dot player. On the plus side (from my point of view) it will soon thereafter reduce Microsoft to the 6th position, behind Sony, Nintendo, Amazon, Netflix and Google. So as I see it, their investment $7,500,000,000 investment in Bethesda goes tits up and Bethesda is not to blame, the board of directors at Microsoft is. 

I remain a Sony person, hence my Playstation remains on its pedestal, I would say right next of the shrine of Panigale, a Ducati shrine where the executives of Ferrari, Lamborghini and Maserati come to pray for inspiration, OK, there is no Panigale there, because I could never afford one and I am not a racer, but engineering perfection can be recognised by plenty of people, so there! Yet the stage is given, inspiration comes from excellence in creativity and that is what a good gaming provider offers. I wonder if Netflix is considering what they need to do to get there. Microsoft merely bought the IP out there hoping it would thrust them there, but they had too much against them, like the most powerful console in the world that has nothing to offer (at present). They might in the future, but with all the bad decisions haunting them, all whilst Amazon is already on the run towards an upcoming third position, they might not be in time to make a real difference anymore. All this whilst they are trying to bash xCloud streaming everywhere. They become their own worst enemy and when it happens, the people will not trust Microsoft, I see elements of that everywhere and they, what I personal regard as a push towards whatever influencer they can muster is more than a bad call. 

Microsoft (as I personally see it) forgot that good games come from the mix of imagination and creation, they used to know that, yet it seems that they forgot, I have no idea why, the wrong board member, the sentiment of revenue over substance, it could be a boatload of things, but there you have it. And Netflix? 

Well the article gives us the important stage “One key decision that has not yet been finalised is whether a game subscription service would also require Netflix to develop games itself. Apple Arcade is filled entirely by third-party developers, but other gaming subscriptions rely on first-party exclusives to drive signups.” They are hitting the nail on the head, it is the exclusives, Microsoft forgot, Google never embraced and that is the stage why Amazon Luna is in a good place, Netflix could be too. One of these two needs to get these 2-3 exclusives that no one thought about that they are locked into third position and in an industry that is about to have a relevance of 90.7 billion, with a stage that has an annual increase of 24%, it matters, the difference between third and fourth position implies the stage representing several billions, when you consider that good AAA games cost (according to some) $500,000,000 to make, but that result in a God of War with a 97% rating, it is the price of an original masterpiece and it sold over 10,000,000 copies, implying that the game close to a billion. In streaming land, that setting will be a nail driver, 2-3 games like that and people will jump on that bandwagon a lot faster than you think. So as Microsoft gave us (via sources) that they will build native games for the cloud, why would anyone buy one of those overly stated powerful Xbox’s? And in that stage, would you trust a provider who dropped the ball three times in a row to provide you with original games, all whilst they bought the talents and are trying to grow through that premise? So far Netflix might make it, but as far as I can tell, Amazon Luna is most likely primed to get there at present.

And that too will set the indie developers off into a direction, where they end up I cannot tell (it will be their choice), but there are a few indicators that it will not be in a direction Microsoft will like. As I see it, outsourcing gets you a labour force, hiring creation and imagination grants you a universe of opportunity. I will let you work out the rest.

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June 18, 2021 · 06:53

Vindictive eagerness

So is a person eager to be vindictive, or does that person seek vindication through eagerness, they are not the same but at times we cannot tell the difference within ourselves. Yes, there are a lot of people who are angry because Bethesda games are not coming to Sony Playstation, it is the consequence of Microsoft paying $8,500,000,000 for Bethesda and all that is around it. I get it and even though we find it a dick move, if I owned Bethesda I would have done the same. Strategically speaking it was a pretty brilliant move. So as we took notice of quotes like “Bethesda’s SVP of global marketing and communications Pete Hines offered an apology to PS5 owners, claiming that he understands the frustration, but there’s also very little that he can do about the situation. At the end of the day, it seems that the exclusivity is just part of game publisher politics!” And the man is right, it is the trump card of a system, we feel stricken because millions of gamers embraced Bethesda on their console and that got me thinking even more. I had already handed out free IP to any Sony exclusive game, but what if I add Amazon Luna to that list? You see, the idea came when I saw “Microsoft outlined the future of the Xbox platform. It was a quick focus on how we’ll be playing games rather than what we’ll be playing. Part of this new design strategy was outlined in a Q&A with Xbox head Phil Spencer and Microsoft CEO Satya Nadella” in the PC Magazine that was headed by ‘Microsoft Expands Xbox Cloud Gaming, But Streaming Won’t Replace Consoles’ and PC Magazine is right, but if we give IP to Amazon Luna (Google Stadia made a few wrong decisions), which was seen 3 days ago with ‘Ubisoft keeps Google’s ship afloat as exclusives dominate the show’, yes, if Google wants to embrace gaming mediocrity it is their choice, and even as they see it as a valid one, I do not think that relying on Ubisoft will help them that much, as I personally see it Ubisoft dropped the ball too often and has become slightly too unreliable. So it seems that the Number three spot after Nintendo might in the near future become Amazon Luna. Microsoft will remain around in gaming ranking, but it will be 4th, or 5th (more likely) position. So as I have a bit of free time, I will try to make the $8,500,000,000 invoice to seem like it was a $28,500,000,000 one, and by handing out free IP to Sony and Amazon exclusive games is one way of doing it and as I am creating novel and never seen before gaming IP, Microsoft will have to counter and that is the funny part of a vendor that buys ideas, they more usually than not are utterly incapable of creating their own (Nyuk, nyuk, nyuk). 

So as I was pondering a few ideas I suddenly realised that cloud gaming comes with another benefit, games can take new directions in a much larger field. It is like handing an artist who grew its art through drawing on A4 pieces of paper, an A1 sheet. In the beginning, he might think of how much bigger his art is, then he will see that he can place 15 additional pieces of art on one sheet, yet when you combine the two thoughts, you get a very different stage and that is where cloud gaming can take you.

I created in the past a game IP (situated in Amsterdam post apocalyptic) that had a wink towards Mercenary (a very old Atari ST game), but what if we change the premise, what if the sandbox is not merely one we create, but what if we can move from sandbox to sandbox? So what if we create the algorithm that can give us Europe around 400BC, 500AD and 2700AD and 3500AD? The same for a sandbox in China, India, South America and America? Not the people, but the lay of the land. So you end up with 20 sandboxes and the gamer can try and master them all. As we set the stage to a larger frame of mind (and a larger sandbox) we now can use that same sandbox in a few stages and in several games. So far none have offered that option, because it was not part of their setting, but they never considered the advantage of a much larger piece of paper, yes you can use it for larger art, but how many considered the ability to change that one piece of A1 and turn that into 16 pieces of A4? 

Yet that was merely the land, so what next? Well that is where it takes a shine to other fields and for that I need t remind people of something called Zoids, but with caution. I never saw the manga, I only saw the toys in a shop, but it was presented to me in a different fashion, two pieces make a larger third piece and even though I thought it was novel and nice for the kids, I never gave it much thought after that, but the idea stuck in the back of my mind somewhere. So what happens when the gamer is such a Zoid and by exploration the gamer can find and salvage more and more parts evolving over time and adding abilities, requirements and staging a much larger area. There was seemingly (never seen by me) something called ‘Zoids Saga DS’, it had the right idea, but like so many other things it was seemingly a really nice idea, but it was ultimately limited by gaming and that was 25 years ago, in this stage something like the Amazon Luna or the Sony PS5 can turn that idea into something serious and as we detach area from gaming premise we can add game after game in the same sandbox, the gamer can select which sandbox he plays this on, like an adaptive RPG, the stage will no longer be depending or limited on where you are, but what you become. Gaming as far as I could tell never took that sideway towards a larger highway, so as  we are dumped in what would become Madrid, Paris or Oslo, the adaption takes a different turn and we will not have seen that part before, cloud gaming allows for that and if we can bitchslap Microsoft marketing around on what they present to be innovation compared to actual innovation we might wake up whole scores of gamers as well. In this there is an old saying: “The analyst will show you what the best direction is, the politician makes you look forward to the invoice that follows”, yet the business world has more and more adapted from actual analysts to storytellers and now they have a problem, the politician adjusted to the storyteller, yet as I offer materials and foundations to others, the storyteller can adjust for what they have, not what others get. They can merely watch it happen and that puts the politician that the company relies on in a precarious situation.

Now this is no indication that all is bad for Microsoft, they will have home-runs and they will have plenty of good days, and they are entitled to those too, yet within the next year Microsoft and their  Azure work desk will add limitations and they will set the need for gamer data and as gamers will realise that always online means something different for Microsoft as it does for a cloud game, people will catch on, they are to some degree merely a revenue asset and that is where Sony, Nintendo and Amazon can shine and win. They always treated the gamer as a gamer and they gained the revenue, Microsoft and Ubisoft saw the gamer as a revenue piggybank and as I personally see it approached them as such, the moment the larger group of gamers catch on these two will take a dive and that is why my view of Google Stadia relying on Ubisoft gets hurt in the process. As I see it, should Amazon Luna embrace the qualities of Sony and Nintendo, they will end up in third position of the gamers list, with Google and Microsoft trying to catch up. I wonder if that is what Microsoft aimed for the whole time, spend $8,500,000,000 to end up in fifth position. I do not know, I am merely speculating and created a few ideas in the process. So as I left an (intentional) gap in the thoughts I offered, have you figured out what I am seeing all whilst Google Stadia and Microsoft Xcloud rely on Ubisoft+ titles? When Ubisoft+ becomes a separate vendor, something we have seen in streaming more than once, what will become of Microsoft, Google and its gamers? Amazon Luna has an advantage and over the next year it could evolve into an impressive amount of forward momentum, a stage that could degrade Microsoft in 4th position, so the maker of the strongest console in the world is basically a year away from moving from 3rd position to 4th position in gaming. I wonder if they consider that part when they handed over $8,500,000,000. I would not be surprised if they offer PS5 gamers Xcloud and Microsoft software on PS5 in some near future. I doubt Sony gamers will trust Microsoft, but you never know. 

So as we accept that we see “Xbox has roared to life at E3 announcing 30 new games for Series X|S”, we think it is a lot, and when we see “it laid out two years of exclusives including Halo Infinite, Forza Horizon 5 and Starfield from Bethesda”, yes over two years, implying 15 a year and more important, the big guns relying on a Bethesda game now need to create a hype that is staged for November 11th 2022. 11 years after Skyrim and it is still 511 days away and a lot can happen in that time, more important, their big guns are presented a year early and we saw that happen when Bioware did that with Mass Effect Andromeda, how exactly did that end?

The old expression: “You never know how the cow catches the hare” (answer: with a fishing rod)

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June 13, 2021 · 19:03

Perceived stupidity

Yes, hard to see that is it? It is perceived, perceived by me, by you, by people who are clueless and by people who are basically mindless. Perception is a dangerous thing, but the US is trying to get a handle on it. This issue starts with that I am not making any claims, I am not stating or implying that I am wiser than the US House Judiciary Committee (wiser is not the same as more intelligent). Yet the US House Judiciary Committee (via Al Jazeera) is giving us “if passed, would bar Amazon from selling its own branded products, Amazon Basics, for example, or Apple from offering Apple Music, or Google from providing specialised search services in travel, local businesses and shopping”, In addition we see “The proposal could also threaten Google’s $23 billion display-advertising business. Google runs an exchange for ad transactions and provides the technology used by website publishers and advertisers to buy and sell digital advertising, but it also competes in the marketplace as a buyer and a seller”. As such this article was aired two days ago, which I initially missed, but when I read it (about three hours ago), I fell over laughing and I did not stop laughing for an hour. The absolute irony of the issue is that my IP avoids all that and in addition creates new waves too. So, not only am I feeling great, there is every chance that Google and Amazon will be vying for my affection (Apple is not a consideration at present). So not only is my IP valuable, it now in addition optionally negates the $23,000,000,000 Google business giving it another avenue of release and that one is one the US House Judiciary Committee cannot attack, my setting was founded on decentralisation. 

So am am I perceived to be stupid, or are they (Not judging)? Consider what we see (at https://www.aljazeera.com/economy/2021/6/11/us-tech-titans-would-have-to-exit-key-businesses-under-house-plan), the text “Amazon.com Inc., Apple Inc. and other U.S. technology giants would have to sell or exit key businesses under sweeping antitrust legislation proposed by House lawmakers”, is this anything less than the US government trying to take control of a business they have no business being in? They will call it something like “Let the little fish grow”, yet the flaw is that any business is entitled to go where it wants and now we suddenly see the larger stage where Canada and the UK could reap massive rewards, just because some people were discriminatory against the FAANG group. Consider laws and bills to discriminate against 5 players. I stated yesterday that this would not go well, and I believe I am correct (we all believe we are correct), but in a stage where not only am I proven correct, the stage soon becomes that my IP will flourish even more than I had ever thought possible. 

Granny in sights

So, even though the bear is not killed yet, someone gave me an Accuracy International .50 sniper rifle (with 3 rounds) and I get to take down my target from 100 metres, and if I hit that target I will become a multi millionaire, so yes, that granny with her walker will not have a chance to cross the road alive. I reckon one bullet is quite enough.  And there I was thinking that I would end up with a paint-gun with metal pallets. 

So the old setting of “prohibit tech companies from owning a business that competes with other products or services on their platforms, among other measures”, a stage that players like Microsoft and IBM enjoyed for decades is out of the way. Yet it also muddies the water. Consider that Microsoft bought Bethesda ($8.5B) and Minecraft ($2.2B), which was their way of giving Sony the finger, now we will see a very different stage and that might work, but it also means that these player will hire all the talent out of other software houses and dim the lights in other ways. Did they even consider the impact of their plan and if they can do it, players like Chengdu Nibirutech Inc, Augegame Network Technology Co., Ltd., GamesUnion Technology Co.,Ltd and several others, so when they start tinkering on the other fence, what happens then? Too many people lost faith in players like Ubisoft, they might give nice presentations, but so far too many of their products are bug ridden, the gamer have had enough and in that stage we see that the US government is tying the hands of big tech as they compete with China and Russia. How was that ever a good idea? Oh and that is before independent developers consider an upgraded Neom as a place of development. Especially as Fierce Wireless 2 days ago gave us “Users on Verizon’s 5G network in mature deployment areas don’t yet notice much difference in performance than 4G users, according to new analysis from Tutela”, in a stage where Saudi Arabia has a 5G that is 700% faster than the US, is this really the time to have a pissing contest when one is lagging on a technology field, a economic field and a manufacturing and project field? But that is all good news for places like Canada and the UK, as such the economic field will adjust and it will take the sails out of Wall Street as I personally see it, but in that regard I might be wrong. These elements matter, If you think of it Amazon was a book seller, so is all to be sold off? In this how much more expensive will your lives end up being? Google might be in a better place, but when we see “Google runs an exchange for ad transactions and provides the technology used by website publishers and advertisers to buy and sell digital advertising”, when that goes into the air, do you think the scam and phishing era is gone? No, it will go from one a week to several a day and you will not block them all, more important, if you see places like Twitter, we already get the issue there, advertisers trying to call in the ‘click bitches’ hoping to get revenue of dozens of pages, all whilst that EVERY PAGE there is a trojan danger by people they never knew, but the advertisement money os too appealing, especially if they get a dime a page per person. Do you think that these advertisers are doing it out of the goodness of their hearts and matters will go from bad to worse and that same US House Judiciary Committee is clueless how to stop what comes next, they never explored the dangers there. 

So when we get to David Cicilline, a Rhode Island Democrat, who was so about the power of big-tech, yet the Boston Globe (at https://www.bostonglobe.com/2021/06/11/metro/unemployment-fraud-hit-one-rhode-islands-congressmen/) gives us “In March, the Rhode Island Department of Labor and Training (DLT) reported that 43 percent of claims turned out to be suspected and confirmed fraud during the pandemic, and about $37.6 million was paid out to confirmed fraudulent claims. Another $209.6 million was paid out to suspected fraudulent claims. The good news is that it could have been much worse. The state believes it stopped at least $3.2 billion in payments to suspected fraudulent claims between March 2020 and March 2021.” The article also gives us that 15 Rhode Island residents were charged in a nationwide unemployment scheme, yet do you think that these 15 were responsible for the $209 million, or the alleged thwarted $3,200,000,000? I personally believe that he has no clue what is about to hit the US when these big tech bills becomes a reality. And as I said it yesterday, a tax overhaul is decades late.

I saw the fake tunnel in the distance in 1998, that is almost a quarter of a century ago, it has been that long that US politics decided to remain inactive and now they are making matters worse by overreacting, but that will works out nicely for other nations, so if Amazon and others relocate to Toronto (CAN) or Ipswich (UK) the US will have done it to themselves.

 

In some cases I say ‘Time will tell’ yet here the phrase ‘Surprise, surprise. Time is here!’ seems more apt.

We will all know soon enough.

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June 7, 2021 · 22:04

God, the sequel

Yup, it all started two days ago. I left you all with some impressions, yet the stage was larger. We cannot set omnipotence without foundation , well we can because I am here, but I am that one exception to the rule (nyuk, nyuk, nyuk). The others (Hades, Poseidon and Zeus) they grew their powers. We tend to make fun and call some settings ‘fabrications’, there we see “Zeus got the sky and air, Poseidon the waters, and Hades the world of the dead (the underworld)” The gods got a decent role in Homer’s illiad, and more wrote about them in all kinds of ways, yet when you dig down and dig to the past several people, people who had never had contact had similar writings. It is trivialised by people who have internet and mobile phones, yet in the old days they had no contact, in no way were groups of people with no levels of contact ever stating the same believes and adhering to the same rules. Perhaps there is something to be said in “he was appalled by human sacrifice and other signs of human decadence. He decided to wipe out mankind and flooded the world with the help of his brother Poseidon. After the flood, only Deucalion and Pyrrha remained” and it is not the only time, even the first time that floods were a larger stage of cleansing. So why? Consider that power grows and power is gotten from somewhere. If Aristaeus got his powers from bees, what happens if people abuse bees? A stage we might not consider, but in a stage where power was important, the abuse of sky (Zeus) and waters (Poseidon) would inflict the wrath of these two. That is the stage we seek!

If we can create a god (ourselves) it needs a power foundation, the smaller the creature, the more simplistic their needs, the easier their power is milked. Hence the 6 animals I gave two days ago. So when we get to “both nectar and ambrosia were kinds of honey, in which case their power of conferring immortality would be due to the supposed healing and cleansing powers of honey, and because fermented honey (mead) preceded wine as an entheogen in the Aegean world; on some Minoan seals, goddesses were represented with bee faces”, with this I personally reckon that the German Wilhelm Heinrich Roscher (1845) was a lot closer to the truth with his view on it and it is important that any game has some handle on the past. Anchors in how power is distributed, how it is gained. If not, then Zeus, Poseidon and Hades could never have defeated Cronos, their father. 

Now consider the paths that Ezio Auditore and Bayek of Siwa undertook (two actual masterpieces), how they grew their powers and abilities. Would it be any different for deities? No matter how the had the ability to do so, they still needed to grow their powers, we all do and now we have a handle on us and on the character we play. Yet if we want something that is larger than life as such some sandbox trip is needed, choices are to be offered. Whether a person has the bee, the wasp or the termite. It starts with a foundation and that foundation grows towards a power base and a weakness, we all tend to look towards Athens for inspiration, but those who do tend to forget to look towards Poseidonia, a ‘village’ on Siros. When we see the elements shown we need to wonder how it was possible and there we have a setting towards the power base of a deity. If Ambrosia is food for the gods, or is it the food that creates gods? One might fuel the other. These thoughts are below the creation of a game, as we set the stage to a larger stage, we need to consider what gives foundation to that stage. A brilliant example is Horizon Zero Dawn, and soon its sequel. We chase in the first game what created the game, we see that there was a machine that creates larger than life events, but there is always a shoe in the cog (Hades). Any stage needs checks and balances or it becomes a fuelled stage of disbelief, even whilst you play it. That was the brilliance that led to Ezio Auditore, a stage we understood (historically speaking). As such, when you figure out that the events in Ancient Greece and ancient Iran (Mesopotamia) are not unrelated, how long until the cogs connect? 

As such we see can see out minds evolve the new god game, but is it a god game or forging a deity? There is a difference and even as the Atari ST, Playstation one, two and three needed us to make mental jumps, the Playstation 5 is now advanced enough to make us see the difference and play accordingly, the specifics are now in our grasp making for a much larger stage of handling evolution. And I reckon that over time cloud gaming will take it to the next level. And in all this Ubisoft was not alone, consider the path that the God of War took, and even he was not alone. It was a path and we forgot about that part in god gaming. We merely have the maker of the games (Peter Molyneux) and his examples Populous and Black and White as examples, but what if growth is a stage that encompasses both? Setting a different sandbox environment might be the way to go and we finally have hardware that can take us there. 

How it done? That is up to the game makers, you can’t expect me to do everything. You need to get creative and make the next stage of excellent gaming, because if we leave it up to Ubisoft it will be anyones guess what excellent gaming looks like and it will end up being below par and we have seen enough games like that. 

So get to work, get to the drawing board and consider the stage we play (entire Greece), what we can do short of everything and start considering what makes power grow. If you are done with that hold it against the deities of Egypt, Aztec and Inca deities and see how you hold up. You see checks and balances is where it is at. That is what makes people choose and it will make them come back for a second and third time. A game played three times over, that is the stage of a legendary game in the making.

Hesiod

As such in this story I left two clues. They were Deucalion and Pyrrha. Why were only those two spared? If you look at the historic writings (Homer, Hesiod, Ovid, Apollodorus) some things add up and some do not. Now, we can allow for creative views and that would be OK, yet Homer (Ionia, 900 BC), Hesiod (Cyme, 725 BC), Ovid (Sulmona, 43 BC) and Apollodorus (Athens, 180 BC). People that can never have been connected in time, also consider that with our options of preservation, we do not have books that last 300 years and that is whilst we have all kinds of machines that allow for mass replication, that did not exist before the 14th century. A whole range of places most of them more than a life time of travelling away, yet the similarities are almost astounding. When you consider those elements, consider what more there I and what is making these sotries survive, now consider what you need to make a game of THAT magnitude survive the onslaught of players and their increased need of perfection, have a great day.

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May 31, 2021 · 00:28

Shadows are Us

It is almost 20 years ago that me, myself, I, my playstation and controller took a gander into the world of Tenchu. Even as I now shiver on the graphics that were then amazing, the gameplay is something I missed. This came to light when I got a dose of Aragami 2 on YouTube. Proper sneak games are a rare commodity, and as we look for the next sneaker (Splinter cell, Metal gear solid, etc.) those who love stealth games, we all have a fondness for Tenchu, 

I personally do not think that there is an exception to that rule. And for some reason, even as we all love Thief and its versions, it feels a little more amazing in Japan around the 1600’s. Japan in that era was a fun place (a little superstitious), but fun none the less. So Tenchu was a lovely step into the past. 10 years after that, when Microsoft still knew what it was doing, Tenchu Z was launched and the thump in my heart was as happy as it could be. 

Even as we saw some repetition in the levels, the levels themselves were amazing. And there was the second setting where you wanted to live in the levels you were mastering, the house, the inn, they were all amazing. There were off course issues, there always are for those who do some of the levels again and again, some of the parts that Tenchu 1 offered did not happen in Tenchu Z, yet I was not upset, after 10 years I got to tenchu again. 

So what happened? Why did the PS4 not have its own Tenchu, or whatever it would be called. A Japanese set stealth game, I know there is a sizeable population that wants one. Even if we see an upgraded remastered Tenchu Z, it is a stage that could propel the cloud consoles (Google Stadia, Amazon Luna and whatever Microsoft has) forward and yes, Microsoft does have the advantage, but only if they act, if not it is up for grabs. Microsoft does not have IP on Japan or stealth gaming. I wonder why I had not missed it sooner. Perhaps I had hoped that Ubisoft got its act together. Perhaps I hoped that some would remember the great games. 

Yet if Aragami 2 (due out in September 2021) delivers, we will feel happy and after such a long silence it should optionally receive a large following. Yes, the first Aragami had flaws (a few) but it felt much closer to the original Tenchu than many other stealth games. Styx and Thief are good games, they have their own niche and they are quite good, yet it is not sneaking in 1600 Japan. The era speaks to our imagination, it has pretty much since a man named James Clavell wrote Shogun in 1975. The age of Blackthorn and Toranaga. It spoke to most people and the image continued in gaming. So now, when we see the Sony PS5 and Microsoft alternative, we see a system that can render an entire village, one would hope that Tenchu gets a new lease on life in gaming, optionally in a much larger setting. We learned so much over 20 years that this is all possible and cloud gaming might actually end up with a larger advantage.

Options
Cloud gaming has its own stage and its stage is a lot larger than any game. I staged that play in a previous blog when I coined the return of Murder on the Zinderneuf. The cloud consoles will have an option what I call ‘cross gaming tokens’ Something found in one game can be used in another game, or better stated becomes an unlocked item in another game. Consider that you find a house ceramic in Murder on the Zinderneuf, that could unlock the steampunk version of Monopoly, When you play Tenchu, you can unlock a weapon that is an additional weapon in Clue, and so on. It is a stage never contemplated before , or never acted on, but in cloud gaming it becomes real, as we embrace subscriptions and therefor we need long term gaming. As such long term gaming is found in adding to games, but what makes the addition? By adding games, other games will optionally be enhanced, or even added to, all because you played Murder on the Zinderneuf and you examined the chess set in a room, a new chess set is added to chess. And there is no end to the options you can unlock making a long term connection. Now consider that setting in a game like Tenchu. As the enemy is there, it is also possible that a game like Anno 1600 will unlock more powerful enemies in Tenchu. 

Remember that evil Dutch Merchant? Well, if you played Anno 1600, he will become a VOC representative, complete with two bodyguards yielding a ‘Donderbus’ (the Dutch invention that would later become the shotgun). When the stage is adjusted the game becomes again enticing and rewarding. A simple stage of adjusting, and players like Ubisoft never went there, why is that (equally other players did not go there either). 

So whilst we can argue that we must move forward, we have a ton of options that have not been acted on, as such there are years of exploration in sight and there Cloud gaming has the option to offer more, not merely another version of a game, but a much larger game, if only the developers had that in sight when they thought that one platform is merely a port of another platform. 

In all this we can lie in the shadows awaiting what comes next, or we can adjust the lights and create alternative paths. So whilst we all await a new game, what is wrong with replaying a game we forgot about, only to see that it has been enhanced by other games we have played in the meantime. I believe that there are a lot of developers and they do not realise the impact of long term gaming yet, they seemingly forget that soon we get to a point (in 6 months) when some people will have played the same game for 10 years. There are not many games that are worthy of that but Skyrim pulled it off, so what happens when on 11.11.21 the game offers the players something new in the same game they played? In opposition, what happens when the ‘patch’ will unlock a whalebone dagger in Dishonored 2? These are options that cloud gaming can offer, or perhaps a Skyrim board in Monopoly, an Axe in Clue or a Skyrim style chess set? It is not merely cosmetic, consider that over time you get additional rooms, people and items in Clue. The standard formula you had in your mind will no longer work, it needs adjusting for the different items optionally altered items. The game suddenly becomes more fun to play again. A stage many forgot about but Cloud gaming enables it and suddenly the stealth games all get an upgrade and that is what we like a challenging game that offers more over time. So whilst we see Aragami 2 coming in September, what happens when some of the guards have crossbows? Do not laugh, the Japanese had crossbows as early as 230 AD, they called them Shudo, they also had something not unlike a ballista, but that came 400 years later, still ahead of Europe though. History provides a whole range of options and opportunities. And the coming of Argami 2 made me consider that. I wonder what Google and Amazon are doing. Most likely relying on a deal with Ubisoft, I wonder how that goes over time. 

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May 26, 2021 · 02:00

On the Plus side

My mind has been busy on a few levels. The first is that the new system that I name ‘Fibretech’ is currently standing still, It is partially by me, it is partially by the ned to connect two elements, it is both hardware and software, not sure how to see the solution yet, but I am in no hurry, my initial focus is now and remains the 5G parts. The three devices (one now Public Domain) is in a stage where I want to add another device, or another system. I see loads of POS (Point of Sale) advertisements, but they are all in a stage of previous tech, basically setting a stage of 30 days free and then no longer free. I am not against the capitalistic view, but it is based on what was and that no longer suffices. As I was thinking things through, I remembered that I had these thoughts before, in another stage and yes, on November 25th 2020 I wrote ‘An idea is born’ (at https://lawlordtobe.com/2020/11/25/an-idea-is-born/), the idea went in a different direction, yet the foundation was the same. What happens when we do not carry a shopping basket, but what happens when WE are the shopping basket? It is a different key system, a system that recognises what we bought in rollover settings (weekly, monthly, quarterly, bi-annual and annual), that systems has a check in a locked stage, only accessible by YOU to set a stage of creating internal awareness towards what MIGHT interest you.

As such, you get to alter and edit the list, I for one am NUTS about liquorice, especially K&H currency liquorice, not sure why, I merely am. We have all kinds of needs, cravings and interests. The problem is that most people under 4G are all about centralising knowledge, it made Facebook superrich, so what happens when we set a stage where we take it away on one end and give the people that stage? Consider that you are now directly advertised with 90% relevant advertisers, no matter how many push advertisements to everyone, it will never reach you. Is that not what you wanted all along? If Domotics is making the house smart, what if we make the user the people smart? What if your wearable, your mobile or your personal smart drive gets a filter direction from a tag on perhaps your keychain that filters? 

It might also be an evolutionary stage to limit, or at least diminish to some degree skimming. We cannot stop all events, but as the key is highly encrypted, we get a setting where the POS systems is facing two levels of encryption, more important, it might not decode one, but it can register one, the skimmer will merely try to capture the Credit Card details (its limited), and as such we will be able to see a larger stage of where and who is getting skimmed, optionally where it got skimmed too. It is a side effect, but a nice one. 

So as domotics and personal shopping identification tags evolve we see a new stage, a stage where the people ONLY (or at least mostly) get relevant advertisements, decentralisation is key there, centralisation has not worked, not for some time and the new 4G systems are merely making matters worse. Why? Because they were set up that way, iterative thinkers trying a new jacket all whilst the couture of the jacket went out of fashion half a decade ago. It is not all bad news, these POS systems are still evolving and they will also evolve in the 5G era, I am merely considering a few options to get ahead of the game. I have awareness creation of the user, recognition and awareness levels of the shops, especially in a stage where the shops is in control, so as domotics is in the frame of too many makers, the personal tag made sense. Especially in malls and larger cities. Consider the average Westfield Mall, we know that JB Hifi and EB Games sell games, but there are plenty of cases where others do too (small shops, Target, etc), the tag will create a situation where the interest in PS5 games is detected (in an encrypted way) and that tag will allow for the arrival of advertisement, even as the advertiser has no clue who they were reaching, the person would have been made aware of the other shops, more importantly a stage of special PS5 deals would be visible, if there were any. The consumer is kept informed. 

The stage of recognition and awareness creation will be key in 5G, as 4G was all about ‘Wherever I am’, 5G will push ‘Whenever I want it’ and the consumer always wants it now. The setting makes sense, but in this age, it will be more powerful in a decentralised setting, give the shopkeepers the power back, and those who do not care? They will miss out on all kinds of revenue, I believe it is time for lazy people to feel that pain. Whenever I see some shopkeeper be active 12 hours a day to get a larger chunk of the revenue pile  I see a need to cater to that whilst not stocking up on more and more work, but a workflow that makes sense and shows to be its own reward. Even as some might say that Google Lightbox Advertisements were the answer, it was, but it could go so much further and that is what I aimed for, and so far I reckon I am on the right train, yet in this I wonder will Google or Amazon make the larger steps to head the technology drive? In this there is a larger debate going on, it is no longer merely whether Google Stadia or Amazon Luna will occupy the third position in gaming, there is every chance that Netflix is pushing to become a contender too. You see, when we consider IGN with ‘Xbox Series X DRM Makes It Near Impossible to Play Games Offline’, Microsoft is till playing its games, and now it will hurt them massively. What happens when the weather is taking its toll on landlines in Australia, UK, US and parts of the EU? If you cannot be online, what then? That is the shortsighted view of Microsoft. Now, let’s face it, when that is down cloud gaming is also not an option, but in all this, there are a lot of players that would have their cloud system next to a Switch, or a Sony and that is when Microsoft falls away. It is currently losing to Sony in a 2:1 stage, I personally reckon that it is 2:2:1 (Sony, Nintendo and Microsoft), as such it will not take long for the ‘most powerful system in the world’ to become player number 5, or perhaps even 6. These pushes all matter, it is last decade thinking ‘always online’ and it is not always possible with ransomware and hackers making life hard on too many systems, there is a larger need to decentralise and those who can will be around, those who cannot will slowly perish. 

In that stage I see tagging systems evolve, not because we are online, but because we should not always be online. It is a failing that is getting more and more exposure and those making the claim that this is essential and it will always be, those are the one relying on 10 year old technologies trying to fuel their needs a little longer. In that stage we see the media, all dressed up and ready to make digital claims, all whilst they weren’t even relevant, Google and Amazon made sure of that, so whilst the media was chasing a path that was not realistic, I was considering a path that gave the power back to the people. And I think I am on the right track, or perhaps better stated ‘I am personally and speculatively considering a different path that might work’, will I be correct? I hope so, but I cannot vouch for that. No person can, time will prove me right (or not).

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April 23, 2021 · 17:43

Innovative?

Yup we heard it all. Quotes like ‘Apple is widely considered as the #1 innovative company in the world’, as well as ‘While most companies are lucky to come up with one major innovation, these three continue to develop breakthroughs and don’t seem to be slowing down any time soon’ and Apple it was to some extend true, especially when Steve Jobs was still mortal, around and kicking. Since then they only gave us the Apple AirPods, which is true innovation. The rest is iteration. Microsoft is calling the Surface innovation, wrong! I see it as iteration and a weak copy from the iPad to begin with, it goes on and on, IBM has the Quantum computing cloud, but that has been pretty much it, beyond that most are merely iteration and weirdly enough, they seem to focus on what can be iterated, not innovated. 

iPad fling
I have had a fling with my iPad going back to 2011 when the first one came out. It was a present from me to me when I got into graduate school at UTS. I saw all these eager students with a laptop in one hand like it was a serve platter running from corner to corner trying to find a powerpoint, as such I decided on the iPad, the very first one, which had 64GB, cellular and WiFi. I was happy as a puppy with a fresh bone. This would continue until 2020 when it started to show issues and most parts would no longer be updated, it was too old. There were no tears, with 10 years 24:7 service it had earned its keep at least twice over and my storage never exceeded 50%, the 64GB was a true achievement. As such in 2020 I updated to the iPad Air, now with 256GB, a more powerful processor, higher resolution and that fling feeling came back in a rush. 

Yet the market has changed, this is fair enough and I see the iPad Air as an iteration, not innovation. It was this step that I saw today that innovation was absent, or more precisely absent from the iPad systems for too much. Now, in the larger scheme I do not care, I am still really happy with what it has, and as pretty much all of it is back, I have little to complain about.

There is this one thing
It is there that I saw innovation, where none was and I do not know why Apple did not see this. You see apps, games (free to play) are all nice, but they need to get their money (as much as possible) from advertisers. As such it does not matter how it is setup, the increasing amount of advertisements, a setting that is beyond the borders of harassment are also grabbing my Bluetooth speaker when I am trying to enjoy music whilst playing a game, and it is there that I saw the lack of innovation. I wonder why Apple never looked at the setting to make the bluetooth an exclusive to for example the Music app. I cannot fault app makers to rely on advertisement, but when your speakers get hijacked every other minute, you either listen to music or nothing at all, why did Apple not see this, or even see this coming?

When we have YouTube playing and the advertiser grabs/pushes through the same speaker as YouTube, it is fine, I get that, but I have a problem in the other event when I play a game muted, but the advertiser will hijack/obtains your speaker. Did Apple not see that coming? So whilst we saw in June 2020 ‘13 new innovative technologies and features unveiled at WWDC20’, Bluetooth innovation was absent, Bluetooth iteration too. As such, whilst we herald the addition of “New cycling directions in Maps take into account elevation, how busy a street is, and whether there are stairs along the route”, we see iteration, the natural consequence of what came before, not iteration, which is supposed to mean “the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services”, yet here we see the problem ‘or improvement in offering goods or services’, the problem there is that ‘improvement’ is now on a sliding scale, especially in software where a lot of improvements are iterations, not innovations. 

Is this me?
Yes, it probably is, but in that same light, there is a larger group of people that see the addition of one new chip as iteration, not innovation. Marketing departments globally have ‘abused’ the word ‘innovation’ to the degree that we see it as a debatable word at best. This is pure in us, driven through the advertisers and the larger brands need to see that innovation is no longer a calling to customers, it is a calling to investigate the brand in just how loyal one needs to be. In this I will also admit that it might not merely be marketing, but the brief that their board of director gives out to marketing, no matter how you slice it. As such what information to trust, and that is fair enough. Yet the stage we see is larger, larger than even I can consider, simply because I am not the greatest expert in the field and there is also the stage that I do not look everywhere. It becomes increasingly difficult where we see the Internet of things (IoT), consider that a device is suddenly used in a field that it has never been used in, this (to me) is innovation, not iteration and that field is in motion, in rapid motion in all directions, as such what might be innovation is seen as iteration in the way it is brought to us, it is understandable that we see this wrong, but it is unfair to the player bringing it. We can blame it on their marketing, but that is not fair either. As such you need to wonder where the threshold lies and here we have a nice example. Are the Bravia XR TV’s (2021) iteration or innovation? We might say one, but consider that speakers have to go somewhere and Sony is the first one to put them behind the LCD display, does that make it innovation or iteration? I am not certain, but they call it innovation. Is it true or false? I actually do not have a clear answer, yet my view of what is would call it iteration, an iteration I desire, but an iteration none the less. 

It goes deeper and ZDNet gave us that part in January 2021 with a list of ARK Big Ideas 2021, which would include the following:

  • Deep Learning
  • The Reinvention of the Data Center
  • Virtual Worlds
  • Digital Wallets
  • Bitcoin Fundamentals
  • Bitcoin: Preparing For Institutions
  • Electric Vehicles (EVs)
  • Automation
  • Autonomous Ride-Hailing
  • Delivery Drones
  • Orbital Aerospace
  • 3D Printing
  • Long Read Sequencing
  • Multi-Cancer Screening
  • Cell and Gene Therapy: Generation 2

When I see this list, we see deep learning, Bitcoin fundamentals, and Long Read Sequencing and in these cases we expect iteration. 

In case of deep learning (often presented as AI) we see the definition “Deep learning (also known as deep structured learning) is part of a broader family of machine learning methods based on artificial neural networks with representation learning. Learning can be supervised, semi-supervised or unsupervised”, yet my issue is with the part ‘Learning can be supervised’, as I personally see it to be deep learning, it needs to be semi-supervised or unsupervised, if not it is merely adapted scripting. I will skip Bitcoin fundamentals, it is in my mind an iterative field, but in that I must admit there is a lot I do not know and I never cared to learn it, as such if someone states to me that I was wrong, it would be a fair assessment, but to see innovation paired with a word like ‘fundamentals’ is weird on too many levels. It becomes a different stage when we consider Long Read Sequencing, I get it data is in evolution and transformation and these sequencings are often linked to biometrics, a field that is very much innovation, even the iterations tend to be innovation, so I see the flaw in my thinking here. Yet it compares to naught when we consider ‘Long-read human genome sequencing and its applications’ by Glennis A. Logsdon, Mitchell R. Vollger & Evan E. Eichler. It was published less than a year ago and it took almost that long for me to get the gist of it (armed with a thesaurus). As such when we see Oxford Nanopore Technologies and its applications we do clearly see a large field of innovation, not merely in biometrics, but in an adapted path towards a string of devices all the way from manufacturer to user, where we see an optional path towards identifying digital forensics, I wonder if Mr or Mrs Technology Nanopore from Oxford considered that part of the equation. In a stage where the IoT is in nonstop motion, setting a chain of identifying hardware and connections in a string, an extremely long string might be (for now) the only way to go and that will be (as I personally see it) a much larger stage in digital forensics to find the paths towards organised crime and disorganised corporate crime soon enough. When parts of a path are identified we would optionally see an identifier of non repudiation. Only that person, and that person could have taken that road. Which might also more quickly identify a larger strain of click farms. Not claiming the innovation, merely stating that this might be a path worth considering. At present some will discard the issue with data size, yet I come from an age where DEC had a Winchester drive with 250,000,000 bytes, which was the size of a work-desk and 50 times the weight, all for the price of a house in 11 specific cities in the USA. This happened within a career, as such do not dismiss the idea, as size becomes ever debatable, as speed is increasing in the better hardware, the application of ONT could go a long way and in directions the makers never considered, or at least not openly considered. 

It might be me, anyway, I am meeting up with an old friend (Gaius Julius Caesar) who is giving me the lowdown on his campaign in Gaul, with my rusty Latin, it will take all weekend, so let’s see if I can afford a nice bottle of Italian wine. Have fun!

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