Tag Archives: Amazon

It was one keyword

Yes, that is at times the short and sweet of anything, but let that not be some alert to the easiness of any endeavour. You see, my opposition to the CBC article (at https://www.cbc.ca/news/business/nordstrom-canada-1.6766073) is not that simple. The headline ‘Nordstrom closing down in Canada, shuttering all 13 stores’ sounds nice and it is a reality, but it is another line, one giving us “It was not Canadian enough”, that is the one that is plain wrong. You see, from all information we could go with the setting that the business mission was wrong all along, especially with any business painting the books in red since 2014 is another matter, one that matters, but the larger stage is not that (for Nordstrom it might be), malls are at present done for in its current setting. You see when Covid hit, it did a lot more. The timeline 2020-2023 changed people. People were forced to sit at home and mull things over. The short gratitude setting of going shopping in the weekend suddenly got hit by the cold light of day and it did not hold up. People started to think over what on earth they were doing and that becomes a whole lot more. 

You see, it started before June 6th 2022 when I wrote (at https://lawlordtobe.com/2022/06/06/presentation-and-awareness-creation/) ‘Presentation and Awareness creation’. This is based in simple settings. You see, all the marketeers are in some silly exercise of direct marketing. It is direct, simple and cheap and the ROI of it is seemingly immense. But any intelligent marketing boffin will tell you that the actual gems are found in engagement. Engagement is key to get traction with the people, especially the people who woke up after covid. I saw the setting in the Eaton Centre Mall (Toronto), yet I saw this application in places like Harrods too (Harrods has way to much traction at the moment, as such they need not worry), but there are well over 115,000 malls that need to wake up. They need to create traction and that was where my IP came in. It wasn’t hard, parts already existed, but for some reason Amazon and Google (the most likely winners in that race) decided not to wake up and that is where everyone decided to snooze a little longer. But there was a stage that was fast and vastly evolving and players like Omnichannel were already aware. They knew that the race was around the creation of engagement, they merely did not take it far enough. I did and suddenly had created a stage where bookshops and jewellers were a lot more important than ever before. OK, I am a guy so I created the stage for Victoria Secrets as well, they have well over 1,000 stores in the US alone and that is merely the beginning. There was a stage of intensified engagements from Alberta to Monaco and from Monaco to Zurich. An enlarging stage and the one keyword everyone forgot about was ‘Effort’, it is not part of direct marketing as such a lot of people forgot about it, but it matters and it matters a lot. Nordstrom is merely the beginning. Unless malls do not change their approach too many of them will become ghost buildings. The people are awake and these malls are largely done for. Seek any of my articles from June 6th 2022 involving ‘Eaton Centre Mall’ and you might catch on. It was all out in the open and marketing people forgot about the essential approach involving effort. 

What I never figured out is that I am not the super intelligent type, Google and Amazon should have been thee long before I did and they were not, now that they are all about chasing revenue, I wonder who gets there first, that player will have a much larger revenue stream for a long time to come and it is not an adjusted revenue stream, it is a new one with global implications. That is my view on the matter. How the keyword ‘effort’ changes everything.

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The stage between two stages

Sounds weird and perhaps that is a little true. You see, I saw the article (at https://www.bbc.com/news/business-64178956) ‘Staff must be free to work for employer’s rivals – US regulator’, the article was from January 5th and I did see it, but I was unsure how I felt. You see, that setting allows for poaching and there Microsoft has been a little too active in the past. Now they are in the process of trimming the fat by well over 10,000 people and so are the others, so you would think that this is a moot process. But it is not. Microsoft is pretty much done for and their setting (a personal view) is to create shortages everywhere else so that they can get an extension on life. So we would see hundreds of essential workers at Amazon and Google now being offered a nice cushy position in Microsoft. IBM is also on that list, but IBM and Microsoft have too much alike, so there will be issues. They both preferred image above creativity and that is on them, it is also their right. As I personally see it IBM has a setting and poaching might happen, but it is often directly in league of what they are trying to design, so there is less of an issue and their stage of representation does not feel the same. I have less of an issue with IBM on that horse (which is seemingly rare), Microsoft however has a different setting. Just like their acquisition of Bethesda and Activision. It is not that they needed them (well they did in one way), it was to take away choice from Sony players and that is just not on with me. It would be nice if Amazon bought my IP, so I can really stick it to Microsoft, but that is another matter. The case is poaching. 

As such the article gives us “The FTC, which enforces competition law, said a ban would foster a more dynamic economy. The proposal was immediately challenged by the business community. It will now enter a long rule-making process. Non-compete clauses were developed to prevent leavers from joining rivals and sharing trade secrets”, it is not untrue, but to have people trained by Google, or Amazon (Web services) leave after a year (or two) of training and then use all that know how in the service of a player like Microsoft is a dangerous step. I understand and to some degree support non-compete clauses. The problem is that some of the players abused that non-compete setting in a much wider scale that should have been allowed for. So I am on the fence here and there is another stage that the US now opens up for. These people can due to this change now join a player like Tencent, who can open up European markets to a much larger degree. I wonder if they thought of that? Yes, we see the US limiting their workforce from joining Chinese players. Yet the EU has different stages and there these players are still shedding thousands of people and the UK is ripe for Tencent to come in and create a new workforce. If they weren’t becoming a hazard to my pension, I would not care, but they could be and as such I would care.

You see, I have in part opposition to “Lina Khan, who leads the agency and made her name criticising the might of big tech firms such as Amazon, on Thursday called the ability to switch jobs “core to economic liberty and to a competitive, thriving economy”. “Noncompetes block workers from freely switching jobs, depriving them of higher wages and better working conditions, and depriving businesses of a talent pool that they need to build and expand”, in this my opposition is that we see the clear mention of Amazon, and the weirdly avoidance of mentioning Microsoft (or Google) in this and that matters. Amazon has one of the most complete Web Services solutions including cloud solutions. Both Google and massively more Microsoft need people with these skills. I am not sure where Apple is with that but they all have some return to office setting and the noises we hear all over the place, they all have extensive needs soon enough, but Linda Khan is mentioned with her opposition of Amazon, who is leading that trump with most than a nose-length advantage. A player like Microsoft wants to get ahead and getting their hands on senior developers at Amazon is for them the way to go (Azure sucks too much according to some). 

As such with these elements in play, the need for a diminished non-competition clause is not entirely wrong, but the timing sucks and would luck have it, the timing would work for Microsoft and Tencent alike, a setting I am actually not happy about. Yet, I will admit that parts of this are personal views and personal settings I saw evolve over the last 30 years. And that is not all, in the last week we were given two parts. The first is “Microsoft last week laid off around 150 employees from a team tasked with convincing medium-size companies to adopt cloud services such as Azure server rentals and Microsoft 365 productivity apps, said a person with direct knowledge of the matter”, which in part makes sense, but when you add the next view that came 2 days later “Microsoft has officially joined the FinOps Foundation, a non-profit organisation that promotes financial management in cloud technology.” Consider that they need to promote that with 150 less staff, does that make sense? It makes a lot more sense when you poach the Amazon AWS staff pool and replace 150 narrow minded watchers by people with a much wider cloud view. It is pure speculation on my side, but they did a similar track in the Netscape days, as such I worry and you should too. A choice by a lack of options is not a choice and that is where Microsoft has been playing the field a little too long as I see it, which is why I am on the fence a lot more on the non-compete clause as I personally see it.

You should watch too because when your choices are lowered and Microsoft is clearly in the ‘surviving’ pool of choices. We see the power of stakeholders and they were never there for you, merely for their own wallets. But I might be seeing it too dark as some will respond.

My view is merely one view, make sure you learn all the elements in play when you go one direction. Its almost like the life of Harry the Hermit (Harry Styles), he makes an album of his house and the 13th track is about the love of his life (Remy “Thirteen” Hadley, M.D) which makes sense, but when you make 12 songs about your house and one about Olivia Wilde (mucho LOL), you do have your priorities wrong. It is all about the glasses you wear when you see the events unfold. This is nearly always true as is my view on Microsoft. They wanted to be the IBM clone, they played there games and they played it on Netscape and others alike and those who have been in IT long enough see the bitter taste that Microsoft leaves behind and that is before you add the Microsoft failures, they have become obsolete and in this I much rather support Amazon and what they could bring to the table of tomorrow than Microsoft who is merely copying the plate settings of yesterday. Yet that is a personal view, believe me or not but make sure you get a good view on where you stand, that is worth a lot more than merely following me. I want you all to be your own leader, not my follower. I am not some shepherd, I never was.

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Pausing the moment

We all need a rest, I am no different. For me it used to be reading but University broke something in me. I had to read so much that it is hard for me to pick up a book and relax. I cannot explain it. I lost the moment to sit down and relax with a good book. I have a shelf filled with books and over a dozen of them are unread, but for some reason I cannot get the power to pick one up and read it. Luckily for me I can still enjoy music and I play games. Of course at present that is Hogwarts legacy, but moments fade and another title will take the cake, gaming goes on as it should. But that takes me too often towards the point of new IP and at that moment that takes over. Still, I wonder when my body accepts it needs rest, because two out of those three are not resting for me. I get that the Kingdom Holding Company and the Saudi government would ignore me, but with billions in the make it is hard to imagine. The same could be said for Amazon. Google dropped their stadia, even with billions in prospect so I am a bit lost. Now, I get it. One friend (who knows a little more) stated that it might be a ‘bad’ idea and I get that, butI got here after decades of IT work, so it is not some brain scheme that was thought up at the moment. Oh, and I remain steadfast on the setting that I do not want Microsoft anywhere near this. They screwed up too much IP with stupid settings and they will screw this IP up as well with mentions of Azure and after that I get blamed when their stupid scheme goes awry, no thank you.

So what next? Well I have taken the first IP as far as I can take it, the next step is the 5G IP I created. It is set in two parts (essentially) there is a third part which is separately. I also created a new stage on Augmented Reality, I believe that this can go a lot further, but I have been out of large database systems for too long. I can see that part decently clear, but parts are missing and I cannot test it at present (very annoying). And all this came to blows when I read “And filings from the Securities and Exchange Commission show that Kushner has declined to describe how almost all of his fund’s assets are from a sovereign wealth fund. The Post reports that Kushner’s company “stands to receive a $25 million management fee annually from the Saudi investment plus a share of the profits.”” (Source: MSNBC) This is banking him billions, so I definitely did something wrong, but Finance was never my forte, IT was. So I should not be jealous. And the stage I created should be managed by Saudi Arabia (or a Saudi entity) when you see the complete picture it makes sense and it even makes more sense to keep Microsoft away from it all. But as I pause to take a moment to rest, the brains goes back into overdrive, a little annoying that. 

But there I see the issue, I need to pause the moment and let it pass by, I need to reset the brain before it burns out. We all need to do that and reading was a steady setting to do that, but I still cannot get it in me to sit down with a book, a power lost and now there is another part that takes over, just sit down and watch a movie. I had preferred to do something that does not involve a display (or TV), but here I am trying to pause the moment which even on a Friday evening is a lot harder than I thought it would be. 

Hopefully tomorrow I have more productive news to bring. At present I am putting a piece of IP, a piece I worked on for almost two years to bed. It is time to do just that.

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When the pool is too deep

Twi days ago I wrote Brain switch, it was me on a joyride through my brain as I was reengineering  IP over and over and it went faster and faster. I got a handle on it by playing Hogwart Legacy. You see gaming is more than an escape for me. It is a passion that allows me to take my mind away from things and that is at times a good thing. It allowed my subconscious to work on Engonos, the story of the grandson of Hades. Weirdly enough I was inspired by Neil Gaiman’s Sandman. Or better stated, he gave me the idea to take a trip to the right. In part I was already doing s in another way, but I suddenly realised that I could enhance one character to get a lot more out of the whole. It is in part a little bit of a drag. You see, I can go memento on that character to keep the story in line and not give away too much, but that too has its advantages and drawbacks. The advantage is that two characters are drawn into the story, one makes sense already, the other one does not on the surface of things, but in Olympian lore it does. As such I tend towards that part of the solution, even though one of them already has a larger role to play and I set that in motion. Now that these roles are staged and partially set, I need to build the background stories for all involved. As such the memento approach, the other one is a historic jump, it seems cleaner, but it opens up too much mesh. A combination has benefits, but at that point I need to be cautious how I approach the matter and I need to script some elements, but that is not a problem. One lesson I learned a long time ago, when a problem is too big, chip it into smaller manageable pieces. That was all good and fine, but that suddenly gave me a few more ideas towards some RPG designs I was entertaining, to be made freely available for exclusive Amazon Luna materials.

I get that this does not make sense, but the reason is simple. Microsoft made valid steps in gaming, we might not like them, but they did what any corporation did, set yourself apart. Yet they did so by buying Bethesda and making parts exclusive to the Xbox. This is a valid, but unappealing approach. This setting changed when Avalanche launched Hogwarts legacy and they set the bar way higher than Skyrim ever was, making it a problem for Microsoft. You see if Starfield and Elder Scrolls 6 are on par with Hogwart Legacy, Microsoft loses a lot more than they bargained for. Now if I can add to that pain by giving Amazon Luna developers a sight to more software that is close to on par with Microsoft (not an easy task) they will feel even more pain and that is what I had been after. I expected this to be a lot harder, but Avalanche gave me a trump card, they surpassed Bethesda (what they had up to now), this is not unexpected because Skyrim is 11 years old. Yet it makes my work a little easier. The RPG has storylines, it has a balanced economic system and it has evolution, I only need to set a new stage that has a new kind of nemesis system. Not some copy of Shadow of Mordor, but something new, something we haven’t seen before. I want to counter grinding to some extent. I have one side which is a much larger map, the other side is a new kind of adversarial system and I want to add to that. But it needs to enhance what is, not replace what could be. This is hard to explain for now, but it is in the works, in the meantime, those thoughts are helping me to give larger rise to Engonos, which was what I had in mind all along. Cogs within cogs, not the most elegant of explanations, but it will do for now.

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Low ball realisation

This happens and I am just as easily taken in on that funnel as anyone else. Before I go into that part it will be important to illuminate another side. This all started last night when I took notice of ‘Pakistan blocks Wikipedia for ‘blasphemous content’’ (at https://www.bbc.co.uk/news/world-asia-64523501). It is there we see “The move was announced on Saturday after the free online encyclopaedia was given a 48-hour deadline to remove some material. The Pakistan Telecommunication Authority (PTA) said Wikipedia failed to comply with its ultimatum.” And if you think that it is set to “Blasphemy is a highly sensitive and incendiary issue in Pakistan.

Other platforms including Tinder, Facebook and YouTube were previously blocked in the Muslim-majority country” you would only be partially right. You see, later in the article we see “Facebook was blocked in 2010 following a row over an internet campaign inviting people to draw images of the Prophet Muhammad”, here we now have an issue. You see, Islam does not allow any image of the prophet and every Muslim knows this. This is done by people to push islamophobia. It was not an drawing competition to draw the image of Jesus of Nazareth, or even Torquemada of the Spanish Inquisition. It was an insult to Muslims and we need to start learning that some things are just not on. Why insult Islam? Islamophobia is a lot bigger today than it was in 1095, when the first Crusade was happening we we were all trying to kill one another. Something needs to be done and the drawing competition was my handle to write the script ‘How to assassinate a politician’, which was my script on the assassination of Dutch politician Geert Wilders. A movie that plays in part in Saudi Arabia and part in the Netherlands (the Hague). It was my response to these unacceptable acts of islamophobia. Yet in the latter settings it also enabled me to create a new IP that allows for 50 million subscriptions in phase one and growing a lot more after that. Now with this event in Pakistan it might be that my expectations might have been low balled. The numbers might turn out decently higher. Which would be good for me, but not so good for Google, Facebook and two other players. Amazon is still on the ramp to make a decent killing here, but there is one issue, I am not sure if Amazon is ready for it and in part I hope that the Kingdom Holding Company and in particular Prince Al Waleed bin Talal Al Saud as I hope to retire soon and leave this islamophobic world behind me. I honestly have had enough of the hatred and empty ego stages, aren’t you fed up with needless hatred?

Anyway, the stage of Pakistan works for me, but there are two parts that needs addressing. It is seen with “Wikipedia failed to respond to “repeated correspondence” over the removal of “blasphemous content”” and ““They did remove some of the material but not all,” he added, confirming that the website would remain blocked until “all the objectionable material” was removed” for the first part and “Details of the material in question have not been revealed” for the second part. For me there is an issue as I am not Muslim, I have no idea what goes and what is forbidden as blasphemous. That part too needs addressing and the BBC is not giving us anything on this at present. I cannot blame the BBC, because I do not know if they know, or if Wiki has been lacking in informing all parties. In addition we see “Free speech campaigners have raised concerns over the move, saying there seemed to be “a concerted effort to exert greater control over content on the internet”” yet I do not agree with them, not in this case. Islam has strict rules and for the most Muslims are pretty conservative when it comes to those rules. We need to accept this and bullshit wielding free speech campaigners need to accept that their notions are limiting and not the view of all, not even the view of most. Now that Christianity is a minority, these ‘evangelisers’ will have to put more and more water to their mass wine and accept that they are no longer in any kind of charge. We need to accept that we might have a say in OUR pond in our garden, but our voices are no longer accepted in lakes, rivers, seas and oceans. We need to learn to adhere to the rules in those places. I love free speech, but do we even have that? We are silenced by trolls and idiots who silence us whilst politicians remain silent and remain inactive on too many events. In other places these people are taken off the board and not in a nice way. We low ball our vision of self, whilst we over-exaggerate how much we can do. 

The world never ever worked that way. In the 90’s Netscape was told where to go by Microsoft and the stakeholders on the side of Microsoft, several other events took place, but in many cases, they were simply surpassed. AltaVista became part of Yahoo and they were surpassed by Google who thought things through and really made a killing. Not all events are ‘evil’ events, technology does evolve and no everyone adjusts and evolves with it, that is the part we overlook. Islam does not evolve easily or to a larger effect. Changes take a really long time and we either accept that or we become obsolete in their eyes. The second is likely to happen and we need to take heed. The larger problem is that plenty of technologists like me are not Muslim, some of us have no clue what is blasphemous and we are often never informed. As I read it Wiki was, as we were given “Wikipedia failed to respond to “repeated correspondence” over the removal of “blasphemous content”” but the BBC did not tell us what the blasphemy was. And that is the setting that islamophobes are pushing for with their drawing competition of Muhammed and I get it that Muslims take offence to such events, do you?

The world and economy are taking a sharp turn in another direction, I foresaw that and created new IP because of it. Will it work? I hope so, yet I cannot tell. Amazon is my best hope as Google walked away from that field, a field with a maximum of 1,800,000,000 subscribers. Time will tell, but as I see it Pakistan is now adding oil to that fire, which seemingly works for me, I personally hope so and that is as good as it gets for me (at present).

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Evolution in gaming

That is the subject of today. As I wrote a few chapters in the past regarding that, some people had questions and questions are good. But to coin a phrase, I just got you an evolution here. This is merely a setting, merely an example and I believe it opens up the game stage for everyone involved (mostly for the Amazon Luna). 

The game I selected here was Crush, Crumble and Chomp by Epyx. A game I bought around 1986 as a CBM64 disc game. 

As we see the image above, we see the map as the CBM64 was able to manage with its 64Kb. It was a big thing in 1985, in 2023 not that much and in this case we see the first step of evolution, we use the map that was used in Watchdogs 2, which also plays in San Francisco. 

Like in the movie Rampage we start with three monsters. Godzilla, Dwayne Johnson (oops, I meant the giant Gorilla) and the wolf. What makes this different now is that this game has three game modes. In mode one we are the government side. We get to automate (to some degree) the police, the army and the fire brigades. As the game progresses we get to enhance the intelligence of the government sides and we get more hardware to do so. In the second mode we get to play the monster and we can have a free for all on the city of San Francisco. The more damage, the higher the score, and of course there will be options to have a snack in the shape of Malin Åkerman, its only fair as she played the Corporate B from hell. It is mode three that becomes the stage, we now get to ‘program’ the monster and we got through the motions to make it as smart and devastating as possible. More important when it gets to level 4 (my mind came up with 5 levels) you can put your monster online and see how it does as others try to play the game with YOUR monster and that gets you ‘international’ recognition. You see, as I personally see it, the game that Jon freeman and Jim Connelley designed deserves a second chance to life and I thought it was limited at the time, but that was due to the memory restraints on the CBM64, now we can turn it to something real with real sides. Of course Ubisoft would have a large advantage to produce it as they created the city, but that shouldn’t stop others. Ubisoft has more advantages, as it adds Chicago and London and more importantly, as they add New York the mayhem is close to complete. 

 I would like to try and find a way to incorporate the music used on the CBM64 which was Mussorgsky – Night On Bald Mountain, it set the tone nicely and was a great choice to have. This took less than an hour to create and the library for a dozen more games are coming to mind. A stage that would service the 50 million subscribers in one setting and optionally the Amazon Luna setting too and this was not the best game to begin with (compared to thousands of other games). For the GAAS environment enhancements are the future of gaming and when Amazon figures this out they will be off to the races leaving Microsoft far behind them, as they should have in the first year of operation against Microsoft. Microsoft can buy all the software houses they want, but those with a lack of imagination will hollow out Microsoft faster and faster. Creativity cannot be bought by those who embrace fake it till you make it. That is how I see it.

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As I aid timing

There is a stage that is coming. I have stated it before and I am stating it again. I believe that the end of Microsoft is near. I myself am banking on 2026. They did this to themselves, it is all on them. They pushed for borders they had no business being on and they got beat three times over. Yes, I saw the news, they are buying more (in this case ChatGPT) and they will pay billions over a several years, but that is not what is killing them (it is not aiding them). The stupid people (aka their board of directors) don’t seem to learn and it is about to end the existence of Microsoft and my personal vies is ‘And so it should!’ You see, I have seen this before. A place called Infotheek in the 90’s, growth through acquisition. It did not end well for those wannabe’s. And that was in the 90’s when there was no real competition. It was the start of Asus, it was the start of a lot of things. China was nowhere near it was not in IT, now it is a powerhouse. There are a few powerhouses and a lot of them are not American. So as Microsoft spends a billion here and there it is now starting to end up being real money. They are in the process of firing 10,000 people, so there will be a brain drain and player like Tencent are waiting for that to happen. And the added parts are merely clogging all and bringing instability. Before the end of the year We get a speech on how ChatGPT will be everywhere and the massive bugs and holes in security will merely double or more. So after they got slapped in the Tablet market with their Surface joke (by Apple with the iPad), after they got slapped in the data market with their Azure (by Amazon with their AWS) and after they got slapped in the console market with their Xbox System X (by Sony with their PS5) they are about to get beat with over 20% of their cornerstone market as Adobe gets to move in soon and show Microsoft and their PowerPoint how inferior they have become (which I presume will happen after Meta launches their new Meta) Microsoft will have been beaten four times over and I am now trying to find a way to get another idea to the Amazon Luna people.

This all started today as I remembered something I told a blogger and that turned into an idea and here I am committing this to a setting that is for the eyes of Amazon Luna only. No prying Microsoft eyes. I have been searching mind and systems and I cannot find anywhere where this has been done before, a novel idea and in gaming these are rare, very rare. When adding the parts that I did write about before, I get a new stage, one that shows Microsoft the folly of buying billions of game designers and none of them have what I am about to hand Microsoft. If I have to aid a little hand to make 2026 the year of doom for Microsoft, I will. I am simply that kind of a guy. They did this all to themselves. I was a simple guy, merely awaiting the next game, the next dose of fun and Microsoft decided to buy Bethesda, which was their right. So there I was designing and thinking through new ways to bring them down and that was before I found the 50 million new accounts for the Amazon Luna (with the reservation that they can run Unreal Engine 5) and that idea grew a hell of a lot more. All stations that Microsoft could never buy, they needed committed people, committed people who can dream new solutions, not the ideas that get purchased. You see, I am certain that the existence of ChatGPT relied on a few people who are no longer there. That is no ones fault, these thing happen everywhere. Yet, when you decide to push it into existing software and existing cloud solutions, the shortcomings will start showing ever so slowly. A little here and a little there and they will overcome these issues, they really will, but they will leave a little hole in place and that is where others will find a way to have some fun. I expect that the issue with Solarwinds started in similar ways. In that instance hackers targeted SolarWinds by deploying malicious code into its Orion IT monitoring and management software. What are the chances that the Orion IT monitoring part had a similar issue? It is highly speculative, I will say that upfront, but am I right? Could I be right?

That is the question and Microsoft has made a gamble and invested more and more billions in other solutions whilst they are firing 10,000 employees. At some point these issues start working in unison making life especially hard for a lot of remaining employees at Microsoft, time will tell. I have time, do they?

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Another trove

It all started this morning when my eyes caught the news on the BBC giving us ‘Google parent Alphabet to cut 12,000 jobs’ (at https://www.bbc.com/news/technology-64346921) and I get it, Amazon, and a few others are all shedding jobs. It is their way, or at least it is the direction of Wall Street and that set me to think. It connects to the old thought one mans garbage is another mans treasure. It is not that ‘blunt’ but several thoughts started to connect and there we see the larger stage. I saw it initially in the acts by Amazon. Here I am not making claims, these things happen, but I did have an idea. You see I cannot really talk about the entire setting, because two elemental cards ned to be played and if that happens than there will be a larger stage of profit, all because some people decided not to look, decided not to investigate and the people on top merely have the Wall Street directive to adhere to. The funny part is that Google went from nothing to great by not adhering to Wall Street, now they hand over the reigns to certain parties that could make a bundle and a large one at that. But about that more soon enough. The two cards need to be played or that wannabe Microsoft walks in and suddenly wants it all, like a yapping chihuahua going nuts like ‘Try Azure, Azure smells nice’ and we have quite enough of that. 

We are also given “Mr Pichai announced severance packages for US employees, who will receive at least 16 weeks of salary, their 2022 bonus, paid vacations and six months of health coverage. He said he remained “optimistic about our ability to deliver on our mission, even on our toughest days”” this is how the world turns and there is also a much larger usage for the US department of Defence. These engineers will find an eager military cyber division in need of these people and I see nothing wrong with that. If these people can start tomorrow making the USA safer from cyber issues, they get to pocket those 16 weeks as a nice bonus. This is how the world goes and I am not making any rash comments on that. I would do exactly the same in their position. But the brain drain will happen and it will hit Google optionally less than Amazon, but that is how it is. When the two cards are played I will tell you more. I will give you one hint, the Kingdom Holding Company stands to make billions a year with a starting run of 1-3 years, if they looked at what I told them it will give them much more and they will need programmers, a serious amount of those and guess what, Google is about to let go of hundreds of them. How convenient for all involved (for me a little more fortunate than others) but that is my acquired rights and the KHC will rake in a long term solution that makes them a much larger player long before 2030 when it really becomes an additional opportunity in more than one direction. 

So here is hoping (me hoping on me getting the VoC chest of plenty) on what comes next and I prefer to get it before China figures out what they are missing out of. What a way to start my Sunday. Time for a nice cappuccino.

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Reflecting on reason

This we all have to do, sometimes a little more often than others. I do reflect on reason and I do so for several reasons. You see, when I put IP on my blog in ‘Girdle your loins’ (at https://lawlordtobe.com/2022/11/30/girdle-your-loins/) on the 30th of November. There was one element (actually two) that were not clear. The first was essential for part of the solution. It required Amazon Luna to be able to run Unreal engine 5 applications. That was essential for one of the elements of that solution. I did not know if it did. The second part was unknown to me. You see, I am coming at this from a very different angle. The Amazon people are all about whatever they are about. I was about creating safe spaces. An element that they all ignored. And they only got 270,000 subscriptions in a year. Here I am offering a new stage where they get 50,000,000 subscriptions. No wonder they aren’t taking me seriously, they have no clue what they could achieve. But I still have some faith in the Kingdom Holding Company. You see they get a few additional setting in this way, apart from adding initially merely 10% to their revenue, they stand to make a whole lot more and create new streams of revenue in that process as well. You see if one cannot see, the other might take notice and that is the place where I get to collect my golden retirement voucher to say the least. 

For Amazon it is less happy news, you see if I can see what they cannot spot there is a larger problem with Amazon and all the revenue issues they have is merely the beginning of a lot more cautious moves (like firing too many people). A stage where merely 1% of my solution implies a 200% growth to the Luna population in nothing to be sneered at. And that was merely the first phase. It is after that that the revenue really comes rolling in, merely because no one has taken that step before, they never dared to make such a move, but streaming allows for a lot more and that is where I saw opportunity and at that stage it becomes a lot more options, especially if you have the insight into social markets. For the Kingdom Holding Company there is a second avenue. If they purchase Google Stadia (providing it supports Unreal Engine 5) they could own it all and the others will merely sigh at the corner watching their streams shrink even further. The data point merely show the clusters making 800 million, that leaves another billion all over the place (including Europe and America) and that is the grow stage, but that is only in some part of phase one, the clusters are the best phase one representation and 50 out of 800 is realistic in a few ways, as such I stand by my guns and here I show what one is missing out on whilst the other could make a clean sweep. When this comes to pass two additional events happen. In the first Facebook will take a loss and not a small one. They will not lose people, but a chunk of that will share somewhere else, their timelines will diminish. Then the market opportunities in the Islamic world shifts and Facebook, Google and Amazon will take losses there too, which is funny as Google had the option (with Amazon) to take control, it is seemingly lost to them. Should The Saudi Government take one of the two as partner, the stage changes even further and that I when phase two goes into early acceleration with an optional 200,000,000 subscriptions making that solution the number one streamer and that is where Amazon (Google too) were asleep. They dared not think in those terms, not with only 250,000 subscriptions. But they looked in the wrong direction and with the wrong glasses, at that point you get to see a very different play area and a massive population that is interested, because they all overlooked the power of a safe space. 

So was I wrong? Was I delusional? I put most of it (not all) in my blogs. So you get to decide, but I feel certain I was always awake and looking in the right direction. 

It was really that simple. 

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Wakey, wakey Amazon

I had an idea, it is not my IP, even though it might be possible to create an innovation patent. You see, the original idea came from Hans Breukhoven who in the Netherlands created the Free Record Store in the early 80’s (perhaps late 70’s). His idea was that you could request a CD, any CD and it would be created on the spot. It never came to anything, because data speeds were not ready for this. He had the insight when 300KB/s CD drives were regarded as high technology. The idea was good, but the timing was wrong. Today I wanted to see/get the movie StarGate, I had not seen it for a long time and even though I have it on DVD somewhere, the Blu-ray would be preferred. At that point my mind started to think. You see in the same way that Spotify is destroying the music industry. Netflix et al are doing pretty much the same to the movies (not intentionally mind you). People are stopping to care about physical formats and that is where it soon will be at. You see when congestion hits (and it will hit hard), people will rely on anything to see a movie and that is where physical formats will come into its own right again. In that same way console games are hitting new spots and even as this is not a short term track. A system that can create games, 4K movies and so on might have a real future in metropolitan areas. There will still be a need for games and movies on disc and having it in stock when it concerns new releases does make sense. But what about a movie from 2018 and before that? What about a game that is 2020 or earlier? This sets the premise of thousands of titles. Yet in this day and age shops cannot have it all, there is no space and moreover, the money becomes scarce in their pockets. So what if a store had such a machine? You can order, you can pay upfront of online and you get a voucher and the time when to pick it up and that is when you pick up YOUR request. Now it might be ordering, but soon (within 2 years) devices can burn a 4K movie in under 5 minutes and that is when the setting changes. No longer a stage of waiting for stock, just go to the store and get what you want and considering that the stage contains thousands of movies there will be a real market soon enough. I reckon that by the time we get to PS6 and whatever Microsoft has, these systems will have the burners and when you order overnight, the next morning a quality 4K movie will be waiting for you. Optionally you can keep it on an SSD so that you can watch within minutes and the disc is created overnight (home systems will not have the high speed burners that commercial places will have). 

A setting that could be here a lot sooner than we think and a man named Hans Breukhoven paved that way 30 years ago. By the way try finding some of your favourite movies, how many are still on the market? How many does Netflix (et al) have?

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Filed under Gaming, IT, movies, Science