Tag Archives: Amazon

March 29, 2023 · 23:46

By Jove, I did it

This is not how it started. It started with me being mad at Microsoft. The question is whether I had reason to be mad at them. They bought Bethesda (and stopped Redfall for PS5), now they are out to buy Blizzard and I am seeing the most BS issues get to the front of the line. OK, I can do something about that. You see, my imagination is a good one and I am going to make sure that this $65B investment is the one they choke on. There is also another part. Here we are sitting and we get the line ‘Microsoft says 10 years is ‘sufficient for Sony to develop Call of Duty alternatives’’ Wrong! I finished it today and it is a nice challenge, one no one never saw before. It will be exclusive to Amazon Luna and optionally Sony as well. A game where Microsoft is not welcome. The fun part, they do not have to pay 65 Billion for it. If Amazon buys the other IP (which bags them well over 50 million subscriptions) they get this one for FREE! It becomes their IP and I hope they share it with Sony. I know it is their call at that point, but to see Microsoft fall and implode by 2026 will matter to me (loud evil laughter to follow). 

I had part of the idea and then today, the other parts started to connect. The challenge, the levelling, the area, the environment and a few other parts. The price? Well the other IP is set to $50 million post taxation and a few extra’s, and that is one hell of a long way away from $65,000,000,000. For the non calculus people among us, it is less than a mere 0.1% of the amount, that is how you drown a corporation, by making them drown on their own futility and that is what I set in motion, a new way of gaming, a new challenge that no game streamer has ever seen and there is no cheating here. Any cheater will become a pig faced player (quite literally) and its pig appendages cannot hold a weapon any longer. It can merely run and oink a lot. So the CoD cheat people will run into the light and wonder what is happening. This game will be different and it is no easy reward either. It becomes you against 880,000 others (not all at once mind you). It felt good, to suddenly connect the pieces of the puzzle and let Microsoft eat crow. Yes, I knew I had it in me, yet in all honesty I expected it to take a little longer, optionally a few weeks longer. But there I was, it was a little past 16:00 and the puzzle was ready for presentation to Andy Jassy. The question becomes ‘Is he ready to take Microsoft down a few pegs?’ He might not be, and when that happens, it will be up to Sony, but to be honest. I prefer Amazon as the other IP can be qualified with a dollar value much faster and they would get this solution for free. A win-win I would say. 

What a lovely way to start Thursday!

Have a great day, dream big. Especially if it is about kicking Microsoft in the testies.

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March 23, 2023 · 09:14

One thought counters another

This is a case we sometimes face. My thought counters theirs and their thought counters mine. There is nothing unnatural about it. In a setting where we applaud, respect or even merely accept the scales of balance, we see that one side counters another. Balance is natural and that is important here. You see, players like Microsoft have been fighting balance for their own selfish little needs for the longest of times. Now, this does not mean that Amazon, Apple, Facebook and Google are not like that, but they tend to go with the flow for most of the time (Facebook perhaps a little less than the other three). Apple might be the most in tune with the scales of balance, but that is from where I sit and might be incorrect. And this all started with ‘Microsoft says ten years is “sufficient” for Sony to create Call of Duty rival’, yes, I can do you one better. They can do it in half that time. More important it will not be some Call of Duty rival, it will be better. As Microsoft is becoming more and more of a hollow egg, the $69 billion more in the near future is also the face of a failing company. You see, You can buy all you like, but when the creative people walk away because they see the failing of a company who fails against Apple with their Surface, who fails with their Azure against AWS, who fails with their Bing against Google search is a company that is doomed and as I personally see it, it is in its last 1,375 days before it crumbles into a joke, that firm will lost a lot more soon enough. And it is not that hard an equation. To merely break even Microsoft will have to exceed 72.8 million of PROFIT every day between now and 31/12/2026 and that is merely to cover the last three spendings, not all their waste. That is why I know that Microsoft will fail. So I created in the past blogs the foundations of more RPG that I made freely available to people designing for the Amazon Luna. It is the final blow of failures for Microsoft. I don’t need to do anything for Sony. They have their horses in a row and they are ready to race. Nintendo has its own niche and they are doing fine. All settings that two gaming giants had racked up correctly. Microsoft betrayed their own gamers, blew its audience who is now taking a distance from Microsoft, and as such their population is dwindling down. Still think I was delusional?

It goes from bad to worse after that. Their own cornerstone is having more and more issues and people are willing to push away from that too. Microsoft office is too bulky and there is a lot of power in Open office and Google’s solution which apart from their spreadsheet is doing above OK, not to mention the fact that it is a free product. And in the graphic settings Adobe surpassed them in several ways all at once and in the age of Meta and their metaverse Microsoft will merely lose more and the need for the daily profit of 72.8 million that marker will merely bite more and more. With the Luna set to overtake (with a little help) the Microsoft streaming service they will get another opponent. It is Chinese Tencent who is already taking serious time to create Unreal Engine 5 applications. Another soft spot Microsoft was ignoring. Yes we are given all the spin in the media, but too many is created by ‘Microsoft Friends’ and we see AI claims all over and when we think things trough, we will realise that ‘their’ AI is data driven and they lack data. There is no way that some AI claim can create scripts. You see (deeper) machine learning can only react to data, react to events they HAVE and that means that they can copy and edit, but they cannot create. That is the first larger flaw. And now as I had another idea for Streaming gaming, there will be a much larger case for people to connect to systems that will deliver, not are bought and then altered to fit another need. That is a sure way to fail. One source (a few, but seemingly all from the same source) gave us “Redfall PS5 version was in development, but cancelled after the Xbox buyout”, so how does that align with a Microsoft statement that they would be everywhere? Now, lets be clear Microsoft is allowed to do what they do, they bought Bethesda, they are trying to own Blizzard. But what happens when we design new versions, new IP exclusive for Amazon Luna and Sony? What is their win when they spend $100,000,000,000 for a console that as some sources gives us 

As of June 2022, lifetime unit sales of Xbox One consoles in North America reached 31.58 million, while in Europe, lifetime unit sales surpassed 12.8 million with some partial addition of what was estimated that Microsoft had shipped at least 18.5 million units of the two consoles (series S and X) worldwide by December 2022. Now look at the Sony equation. PS5 sales have now climbed to 32 million, with 7.1 million consoles sold in the last three months alone, a dramatic increase over the 3.9 million sold in the same quarter last year. This means that the PS5 is almost equal on the Microsoft last 3 consoles, all whilst the PS4 has surpassed 117,000,000 consoles. Now they want to go to the cloud whilst their consoles are already doomed. So I am willing to set aside some creative time to make sure that they fail there too. 6 directions (tablet, SAAS, office, search, gaming and GAAS) where Microsoft fell short and keeps on failing, no purchase will counter that and the message merely gets to be worse soon thereafter. Now, do not discount some options. Microsoft will get some parts right, Starfield looks for all accounts amazing, but when there is an alternative people will go for the one solution that does not betray them. And should Amazon (or Apple) select my IP, they stand to get more than 50,000,000 more accounts making the failure of Microsoft even more dismal, especially as I predicted this setting for the better part of 2 years. No spin will work when there is a published article countering that. They are all about making a spin towards the future, but what happens when the ‘future spin’ becomes past and does not hold up to the numbers? That is the part Microsoft seemingly forgets about (again and again) and that wheel is merely spinning faster and not for Microsoft. They will merely lose more and more control. At some point they will need more money to repair the potholes of their shoddy road. Consider the Solarwinds issue and the fact that Microsoft was going to buy a cyber powerhouse (which became part of Google) and after that the media went dark, the spin failed, so darkness is all they had and the media complied. There were no questions on how Microsoft was going to deal with it after that. Weird he?

The list merely grows and at some point the media needs to do a 180 or accept that they are a Microsoft tool. So how many failures until the media actually turns on Microsoft? Perhaps the larger advertisement deals come through, but not for all and that is the counter that vanishes, especially when you consider that the world has 18,000 registered with the World Association of Newspapers (WAN). Some will lose and that is the beginning of a lot more pain for Microsoft. 

So whilst all of that is in play. I considered a new RPG, free for Amazon Luna and Sony developers. Consider the absolute hit the first 4 God of War games were. Now consider an RPG where Tartarus is actually mapped out. As such it is no God of War and you have no special powers, but a battlefield the actual size of America named Tartarus, the underworld where you need to keep standing, where you need to survive and each death restores you, but with the millions of opponents you cannot run into battle all the time. You need to find the relic weapons that have additional powers and perhaps you will at some point find an Olympian piece of armour or. weapon that gives you an edge. And it will be first person. So 9.9999 years before Microsoft imagined I gave Amazon and Sony a rival. That is the power of creativity, something Microsoft lacks, they surely lack it, because if blizzard is bought, many creative souls will retire with their part of billions and Microsoft end up with another near empty shell, product but without driving creativity. So how long until the makers at Bethesda will have had enough? How long until they think that Ubisoft is a better deal than Bethesda under new management? That is how I know that Microsoft is ticking away towards implosion and when that happens (within the next 1380 days) I will merely sit, sip a little Ice water and tell you ‘I told you so!’ Because I get to do that at that moment. Yay me!

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March 21, 2023 · 23:45

The unplanned story

That happens to us all and there are any number of reasons. I thought I was done with the subject for now, that is until CB gave me ‘Nordstrom Canada will launch sales at its closing stores starting Tuesday’ (at https://www.cbc.ca/news/business/nordstrom-canada-liquidating-stores-1.6784540) about 11 hours ago. There was no surprise. I covered this in part in ‘It as one keyword’ (at https://lawlordtobe.com/2023/03/04/it-was-one-keyword/) and that story links to a few others. I casually captured the folly of Nordstrom but I left a few things out. You see, we can all agree if you have been working from a place of loss from day one, there is a weakness in your business model, but I do not think it was enough. Covid was too unexpected and the world reeled on it, but it was already to late as I saw it and even if my IP was accepted by the right people, for Nordstrom it was already too late, it would have merely given them a little more time, time they could not hand them a better result. Their business model and their prediction model was off by too much.

You see, to see this we need to look at a picture. The picture is below. 

As you see here, we see a mall and this time around it is not the Toronto Eaton Centre, this is the Hyat Mall in Riyadh and it show the same weakness, which is the problem for malls. Yet as I see it, the problem is a lot bigger for western malls (USA, UK, EU) they have the same touch, the tough of non identity. You can scream the name all you like, but these malls are all the same. Go to a mall anywhere in the US and you could not tell where you were from walking there. It was a formula that malls were based on and between 1990-2015 that made sense, but after Covid the world changed and that is where the problems starts for these malls, all 116,000 of them. Yet there is a solution and both Gucci and Tiffany is already tapping into that, but I reckon they are missing part of it and that is where Google, Samsung and Apple come in. I wonder if these two players figure out what I saw over 6 months ago and it is a juicy one. Optionally Elon Musk could use it to give more needs to his Pi Phone but in itself it is still an android solution. The image is based on identity and interaction. You see, that need is not effort, it is engagement. Market Research (at least a few of them) have seen that engagement is the metric that really matters and Augmented reality is the core of that and that is what is missing in malls. Lets be clear, for Nordstrom it is too late, the question becomes will malls change into retail graveyard places over the next 5-10 years or are they given a new lease on life and that matters. How much real estate is in 116,000 malls? When they die the local places will light up and I personally am a firm believer in ‘Support your local hooker’ which was an expression we used in the 70’s. 

So am I right because Gucci and Tiffany are tapping into that idea? No, I believe I am right because the nature of the beast (the consumer) has changed and is still changing. They are catching on that a new prerogative is required and AR gets them there. So when they are done with ageism and other forms of consumer categorisation, they will figure out that their predictive model is wrong on a few levels and that is where we see the larger stage change. I merely wonder if some of them will wake up in time. If not, I watch it all go to hell and when it does I can point to my previous articles and tell them “Told you so” and whatever excuse they have will not hold up, because I wrote it months ago and I wrote it in several stories over a span of about a year (perhaps a little longer). So when they wake up, I wonder if it is to the board directors who are fed up with the colour rd in their books, or the conveyancer trying to measure up the place for new usage. I can’t be to the smell of coffee, because it is too late for that and it will not be to me as Amazon, Apple and Google all decided they never needed me. Fine, whatever.

So when we complete the consideration of “In approving Dacks’ liquidation request, Chief Justice Geoffrey Morawetz agreed, saying Nordstrom is facing a “difficult time, but this process is unfolding in a very co-operative manner.””

At least I kept it out of the hands of Microsoft, not a bad stage to consider. Yet consider two final things. The first is Nordstroms liquidation actual liquidation or euthanasia? The second is, is Nordstrom alone? How many other places are on the brink of really bad times in the next 5 years? 

Have a great day.

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March 17, 2023 · 05:23

Confirmation and standards

That is what I was confronted with over the last 5 hours. I got a message a little before that and we will talk about it. I mentioned it in my previous article. It connects to more, but that is not important right now. What set me off was the article (at https://www.arabnews.com/node/2268696/saudi-arabia) where we are given ‘Saudi energy minister: Kingdom will not sell oil to any country that imposes a price cap’. In this I agree, even if it hurts me badly. You see the US has been crying on expensive oil, but the price is set as well by Brent oil, an American firm. One that has the BIGGEST production of oil on the planet.

So when we are given “Spare capacity and global emergency stocks are the ultimate safety net for the oil market in face of potential shocks. I have repeatedly warned that global demand growth will outpace current global spare capacity, while emergency reserves are at a historic low.” I have no other thought but to agree. This has been going on for the better part of 2 decades. No one was complaining when oil was $40, but the setting differs. The US will not buy from Russia (which makes sense) and neither is Venezuela an option. The Arab nations are united in getting the best deal FOR THEM, which is done on a global scale in many commodities, but oil is not the US point of trade, it is THEIR anchor, yet no one looks at Brent oil and what it does, weird, isn’t it? We have seen the massive need to drop dependency on oil and in 2 decades nothing was done. The blame is all on governments for not acting, then 5 years ago an optional sidestep could be made, but the US government pissed of Elon Musk, whilst giving a free ride to that previous Twitter owner, that Dorsey thingamajig. But the Media on a global level REFUSED to ask him the hard questions. And now that it is too late, now that we see that a battery change was required 3-4 years ago, the Governments (especially America) start crying like little bitches. 

When a well can pump 10 cups of water an hour, and there are at any given moment 25 people needing water, some will go thirsty and that setting has been clearly there for over 2 decades. Why was nothing done? So when I see “NOPEC refers to a No Oil Producing and Exporting Cartels bill, proposed US legislation that could leave members of OPEC+ open to prosecution under American antitrust laws. The bill, which has been periodically proposed for several years, was revived this month by a bipartisan group of senators in Washington amid ongoing concern about high energy prices.” And here the thought “Are you insane?” pops up. In the first why is Brent Oil not mentioned? And it is so easily fixed. Saudi Arabia (Aramco) could deliver 20% less oil to the US and Europe and sell that to China, everyone happy, or not? It is not a concern for high energy prices, it is the bloody mess of inaction which can be clearly shown for well over a decade and when there was a solution, you pissed off the industrial that could have aided you. So how is that for stupidity?

The second reel
The second reel is different, it is not connected to oil, but optionally to stupidity (as I personally see it). I have seen now confirmation on two of the branches that this will work and due to a few changes, there would be a growing need for the third branch as well. For me it could be good, and could is the operative word as Google was asleep at the wheel and let it pass and Amazon doesn’t seen to be waking up to the billions they can get in this. At present my hope lies with Kingdom Holdings and one other party. That one might not give me the full price, but it is better than nothing, in addition, keeping Microsoft away from there is prime concern, they can only screw up the IP, blame others, point fingers and then refer to miscommunications. I can do without that. There is a small option that Apple might pick it up, but it is not really their turf, so I feel uncertain about that thought. So it is in some regard inverted from oil. Oil everyone wants, and seemingly my IP no one wants. I reckon that the first one that buys it and see what they stand to gain, at that point everyone will come calling, like a Credit Suisse banker with an empty wallet, but that is my weird sense of humour.

The idea that I am right is nice, but I have seen enough confirmations in several directions to know I am right, but that is just me. I still check all forms of verifications, not merely to proof that I am right, but to confirm I was never wrong. That too matters, because I am where banks and oil consumers needed to be, in a place of checks and balances, something both parties require very very fast.

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March 13, 2023 · 22:05

The first letter

Yes, sometimes the connection between articles is merely the first letter, it is what connects Aramco and Amazon. I had several articles to look at but they both started with the first letter. The first article is about Aramco. 

Aramco
The article (at https://www.bbc.co.uk/news/world-middle-east-64931074) gives us ‘Aramco: Saudi state-owned oil giant sees record profit of $161bn’ in this, I can tell you right upfront that there are days that I have nowhere near that amount in my wallet (weird eh?) Even as we are given “Aramco rode the wave of high energy prices in 2022,” said Robert Mogielnicki of the Arab Gulf States Institute in Washington. “It would have been difficult for Aramco not to perform strongly in 2022.” We might think all kinds of things, but the one that matters is missing. You see, the world removed Russia as a delivery agent of Oil and after that the choices were rather slim and Saudi Arabia was a natural first choice. But then we get a small stab. It is seen with “Aramco – the world’s second-most valuable company only behind America’s Apple – is a major emitter of greenhouse gas emissions that contribute to climate change”, which might be correct, but was it not America and England begging like little chihuahua’s to deliver more oil cheaper? Would that not be a contributing factor to the emissions? So when I see “Responding to Aramco’s announcement, Amnesty International’s secretary general Agnès Callamard said: “It is shocking for a company to make a profit of more than $161bn in a single year through the sale of fossil fuel – the single largest driver of the climate crisis.”” Another partisan response from everyones United Nations joke Eggy Calamari. The individual who seems to be a Saudi hater right of the bat, like her best friend who is a Guardian ‘investigative’ journalist named Stephanie Kirchgaessner. I have written several pieces in this in the past. You see, Eggy can yap like the chihuahua she is all she likes, but lets see what happens when Aramco lowers output by 20%-30%, what BS ballad will she utter then? And towards the Guardian, like the BS articles on private jet owners. The Environmental report a little over 1 year back, when we were given that 50% of all damage came from 147 facilities in Europe, who of them spend any time looking into that? 147 facilities creating 50% of the damage, now that does not put Aramco in the clear, but they are not alone in creating climate issues, but leave it to these two individuals to spin BS. In the meantime lets see what happens when the Saudi government decides to shut the valves if that Calamari individual does not clean her act. Just a thought. Then we get “Saudi Arabia is the largest producer in the oil cartel Opec (Organisation of the Petroleum Exporting Countries).” Now this is true, yet the larger truth is that Saudi Arabia is not the greatest producer in the world, that is the USA by a fair amount. As such the Calamari shit becomes a debatable issue on a few sides. As such we need to consider what the Saudi government does when it had enough, when they close the taps by as little as 5%, there will be widespread economic issues for both the US and EU, as such we need to start looking at the actual image, not the image from some hating dodo in the UN building. 

As such in the first yes, Saudi profits are up and the war has something to do with that, but mainly because people stopped buying Russian oil, so how much more oil did Aramco sell because of that? Oh and tanks are expensive they need 3 gallons per mile, how far does one tank go? Now consider that Ukraine has over 400 tanks. That implies 1200 gallons per mile and the war has been going on for over a year. They are not guilty, neither is Aramco. Russia started that event and they are still playing that game. So when we take a look at the bigger picture, Aramco has a commodity that everyone needs, everyone wants and most of them desire. Prices go up especially when Aramco has 100,000 barrels per hour (simple speculation) and each hour people are trying to buy 125,000 barrels. It is a simple economy and it as in place for several decades. So stop whining like chihuahuas and either come with an alternative, buy less oil or shut up. That is my simplistic view on the matter.

Amazon
The second article touches Amazon. I saw it (at https://www.thegamer.com/nobody-wins-if-amazon-luna-succeeds/) it was a debatable article from beginning to end. I have personal connections here, as such, I am a little biased. The title ‘Nobody Wins If Amazon Luna Succeeds’ was like a red flag to a bull. It is wrong on many levels. You see we all win when Luna succeeds. Luna is the beginning of a new stage in gaming. Streaming gaming can up the ante for gaming in many ways, I have written about it several times. It allows for much larger games, it allows for more versatile games and for an evolving game line. Now this is all possible on a PS5 (a console I love), but only in limited way at present. Nintendo cannot go near this because it is limiting in other ways. Still the Nintendo Switch is a system I love and now that Metroid Prime remastered is released I play it a lot more than anything else. That too is gaming. After 21 years Metroid Prime is just as addictive and beautiful as it ever was and I still claim that no FPS can get near this game, this game is a reason to buy a Switch, even as aSony fat with my PS4 and PS5 I make that claim. Gaming is seen in many stages and many ways and the Luna is merely the next wave towards gaming. The next issue is “Amazon Luna and Google Stadia have the same problem – there simply aren’t enough games to guarantee success” that is a mistake that both Amazon and Google had, I set the premise to almost guarantee 50 million subscriptions (one essential rule comes into play) and they had the option to win this, but Google dropped the cloth and evicted the stage, now Amazon has the option to rule it all alone with plenty of games too, so whomever is making that claim (a Tessa Kaur), she is not looking at the field, there is a lot more and some makers had a starting advantage, but apparently they squandered the advantage and now indie developers could end up with the larger stage. So as we get to “It’s the same with game hardware – they’ll discontinue the PlayStation 4 one day, I won’t be able to repair it when it gasps its last gasp. That will be that, all my games will be unplayable.” We get the first element. The article mentions NOTHING about Microsoft, why is that? Yes, they will discontinue the PS4 at some point, yet at present I will have had a PS4 for well over 11 years and several of these games can be played on the PS5, so I could have that one game for another decade, that part is missing too. The element also missing is that any streaming system will need a proper 5G connection, in many cases there are issues with 4G and 5G is still in a deployment stage in some countries a hell of a lot more then in others. The other element missing is that streaming gaming sucks in rural areas which amount to well over 35% of Europe. We do not see that either. I believe that the Luna is the next generation and with a fully deployed 5G it becomes a hell of a lot better and when developers start thinking of streaming as the ultimate goal, not some game that ALSO plays on the Luna, the game changes a lot more in favour of the Amazon Luna. Streaming is the future and we are only seeing the start of it at present. Microsoft is making their Xbox cloud gaming claims and they are hopelessly lost. Even as they are betraying their population, even as their consoles are not getting it done, they stand to lose a lot against Sony (console) and Amazon (cloud) and that is their real fear. Google might have bailed, but that doesn’t mean that Amazon will too, they actually have a few additional options that they might not have considered yet (speculation on my side). And that is where Apple comes in. If Apple (in their own way) starts in this field, Amazon will have a tough opponent. Microsoft is hopelessly lost and when Apple comes into play they will be doomed. But that is for 2024 I reckon. So far I have faith that Amazon will deliver in the end and create forward momentum in cloud gaming. They need not spin anything, they merely have to create the titles and the population, a setting they have a better hand on then Microsoft ever did. But that is merely my view on the matter.

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March 10, 2023 · 01:47

The bright confirmation

For me it is both, but you the reader might not yet see that. This is fair, so let me explain. On June 6th 2022 I wrote ‘The mind, it continues regardless’ (at https://lawlordtobe.com/2022/06/06/the-mind-it-continues-regardless/) there I set out 8 pieces of IP, with several options. I mentioned jewellers on March 3rd with ‘It was one keyword’ (at https://lawlordtobe.com/2023/03/04/it-was-one-keyword/) I made additional references in 2022 as well. There is a growing market for augmented reality and malls would do well to tap into that IP when they still can direct the engaged people before it is too late. 

Now we see (at https://www.technologyreview.com/2023/03/07/1069414/cartier-tiffany-ar-luxury-gen-z/) Technology Review giving us on March 7th ‘Cartier and Tiffany are getting into AR to sell luxury to Gen Z’, so they are over 6 months late but they are figuring out that there are additional income streams. I tried to warn Google, I tried to warn Amazon, yet they were all about the contracting economy. Now we see that I was right all along (yet again) and that is before some realise that the stakes are increasing, especially when a player like Kingdom Holding could secure the IP, my IP that is likely nothing like the one Cartier (or Tiffany) has. And my IP has other streams as well. I wrote about them a few times. But that is water under the bridge. What does matter is that this is yet another stage where Google and Amazon are shown that they dropped the ball (yet again) and that feels good. You see, when you are one man shouting in a forest that person is likely bug nuts. I get that, but now that Tiffany and Cartier are joining that choir I suddenly don’t look that simple or nuts anymore, which is a good confirmation to see. I merely wonder if I will be timely enough to claim my golden retirement and show these other fakers how they missed the boat a few times over. To be honest, I was not expecting to see this confirmation this soon, but it merely works to my advantage. I merely wonder if a player like Amazon is realising what they are leaving on the floor, including 5 billion for their Luna revenue. I know that I sound delusional, but that was the case a year ago too and now at least one of my IP are out there and Cartier and Tiffany are trying to get there. But that is merely my take on the matter, luckily for me I made part of it public domain 9 months ago, so there.

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March 9, 2023 · 21:11

Afford versus Effort

They are apart, but not in the mind of some. You see the old expression “You get an A for effort” got corrupted. I reckon it started after the 90’s when effort was no longer the main dish. It became not what we can do, but what we can afford so that the fat cats can get their bonus, whilst meeting all other obligations. It wasn’t wholly unexpected. I had spoken to some McDonalds people in the Netherlands in the 80’s. They told be about meeting expectations and not overrun it past the 100%, merely meet the expectations of their bosses. Do not be the ‘surprise’ no one sees coming. At the time it was an utter alien thought. I did not catch on to that exercise until mid 90’s. It was weird. You were hired to do your best, but that became you are to do your best as THEY expect you can be a nothing more. I touched on this slightly whilst writing ‘It was one keyword’ 5 days ago (at https://lawlordtobe.com/2023/03/04/it-was-one-keyword/). This must have stuck in the back of my mind, because it came out yesterday with a vengeance. Two things bubbled up. One reflects on LinkedIn and Facebook. They have (for the most) been all about the quantity and not the quality of stuff. They will give you some runaround on complexity (with loads of yada yada yada), but the foundation is that this was out there years ago. I never mentioned it before as I was designing IP to meltdown Iranian (and Russian) nuclear reactors. I did find a solution with the use of a snow globe (how is that for effort?) But the larger stage is not that, it was the story from some girl with a huge smile telling us how people died. That is how it reflects because that is how her profile picture was set. Big smile, no matter what. I do not care that some people can add emoji’s, we can stage ‘emotions’ like they were sad or angry. It would have been so simple to give any person several profile pics, one solemn, one happy (default), one angry and so on. There I a limit, but I reckon that most are covered with less than 9 profile pictures. There are plenty of accounts that have one picture, these are neutral pictures and that is fine. But showing someone how mines impact the human body with a big smile gives the wrong message. And Facebook and LinkedIn could have done something years ago, there is your A for effort right there, no effort because we get some technology babble on how they could not afford it.

This gets me to the second part. The image gives us a mothers day gift. OK, nice, optionally caring, but why? Not giving the gift, I am all for that (even though my mum died almost half a century ago), but see the second image. 

Now consider this a mockup, set to about 4 inches, optionally in merely in greyscales. The edge has the battery, and an option for an micro SD slot. There would be an USB charging option with the more expensive model having some kind of dock. And we include the one cool thing Microsoft did 30 years ago. We get the about screen to give the holder who it was from and what for (like mothers day). The screen could have not merely a calendar, which the simplest UNIX command (cal), but we could add a dot around important dates, like birthday’s mothers day, fathers day anniversary days and so on. The LCD has a clock option so that they can place it anywhere where they need time and optionally showing images, like pictures. And yes the colour version would be more expensive but that is on the buyer. So why are we looking at some acrylic heart that is reduced to a paperweight within a year? It is a nice gift and the emotion behind it is most likely real, but giving something that has long term impact, is that realisation wrong? Is that now beyond achieving? Why is that? This setting came to me in mere seconds, so why isn’t a player like Amazon all over that? They have pretty much all the technology required, the digital transparent LCD clock is decades old. No one took that for a ride to the next generation? 

That is what shows effort versus afford. We forgot to go all the way, we forgot to take the train to the station past the last station. Technology is cheaper and gets to be cheaper still. In 2005 I bought a 2GB card for my camera for $850. Now that same card is $8, in less then 20 years. So what about the other technology? We forget that our bosses need us, we don’t need them that much, the Covid era made that clear, so go all in, show your maximum effort and you will soon see that the ‘fake-it-till-you-make-it’ people will try their luck in Uber or they become barbers. You need to shine and as such you need to make your maximum effort so that you get noticed by the right people, because the greed game is unrelenting, some boss will notice this and they will see YOUR value, something your boss was eager to trivialise for HIS needs.

Just consider that for a moment.

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March 4, 2023 · 10:23

It was one keyword

Yes, that is at times the short and sweet of anything, but let that not be some alert to the easiness of any endeavour. You see, my opposition to the CBC article (at https://www.cbc.ca/news/business/nordstrom-canada-1.6766073) is not that simple. The headline ‘Nordstrom closing down in Canada, shuttering all 13 stores’ sounds nice and it is a reality, but it is another line, one giving us “It was not Canadian enough”, that is the one that is plain wrong. You see, from all information we could go with the setting that the business mission was wrong all along, especially with any business painting the books in red since 2014 is another matter, one that matters, but the larger stage is not that (for Nordstrom it might be), malls are at present done for in its current setting. You see when Covid hit, it did a lot more. The timeline 2020-2023 changed people. People were forced to sit at home and mull things over. The short gratitude setting of going shopping in the weekend suddenly got hit by the cold light of day and it did not hold up. People started to think over what on earth they were doing and that becomes a whole lot more. 

You see, it started before June 6th 2022 when I wrote (at https://lawlordtobe.com/2022/06/06/presentation-and-awareness-creation/) ‘Presentation and Awareness creation’. This is based in simple settings. You see, all the marketeers are in some silly exercise of direct marketing. It is direct, simple and cheap and the ROI of it is seemingly immense. But any intelligent marketing boffin will tell you that the actual gems are found in engagement. Engagement is key to get traction with the people, especially the people who woke up after covid. I saw the setting in the Eaton Centre Mall (Toronto), yet I saw this application in places like Harrods too (Harrods has way to much traction at the moment, as such they need not worry), but there are well over 115,000 malls that need to wake up. They need to create traction and that was where my IP came in. It wasn’t hard, parts already existed, but for some reason Amazon and Google (the most likely winners in that race) decided not to wake up and that is where everyone decided to snooze a little longer. But there was a stage that was fast and vastly evolving and players like Omnichannel were already aware. They knew that the race was around the creation of engagement, they merely did not take it far enough. I did and suddenly had created a stage where bookshops and jewellers were a lot more important than ever before. OK, I am a guy so I created the stage for Victoria Secrets as well, they have well over 1,000 stores in the US alone and that is merely the beginning. There was a stage of intensified engagements from Alberta to Monaco and from Monaco to Zurich. An enlarging stage and the one keyword everyone forgot about was ‘Effort’, it is not part of direct marketing as such a lot of people forgot about it, but it matters and it matters a lot. Nordstrom is merely the beginning. Unless malls do not change their approach too many of them will become ghost buildings. The people are awake and these malls are largely done for. Seek any of my articles from June 6th 2022 involving ‘Eaton Centre Mall’ and you might catch on. It was all out in the open and marketing people forgot about the essential approach involving effort. 

What I never figured out is that I am not the super intelligent type, Google and Amazon should have been thee long before I did and they were not, now that they are all about chasing revenue, I wonder who gets there first, that player will have a much larger revenue stream for a long time to come and it is not an adjusted revenue stream, it is a new one with global implications. That is my view on the matter. How the keyword ‘effort’ changes everything.

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February 19, 2023 · 11:55

The stage between two stages

Sounds weird and perhaps that is a little true. You see, I saw the article (at https://www.bbc.com/news/business-64178956) ‘Staff must be free to work for employer’s rivals – US regulator’, the article was from January 5th and I did see it, but I was unsure how I felt. You see, that setting allows for poaching and there Microsoft has been a little too active in the past. Now they are in the process of trimming the fat by well over 10,000 people and so are the others, so you would think that this is a moot process. But it is not. Microsoft is pretty much done for and their setting (a personal view) is to create shortages everywhere else so that they can get an extension on life. So we would see hundreds of essential workers at Amazon and Google now being offered a nice cushy position in Microsoft. IBM is also on that list, but IBM and Microsoft have too much alike, so there will be issues. They both preferred image above creativity and that is on them, it is also their right. As I personally see it IBM has a setting and poaching might happen, but it is often directly in league of what they are trying to design, so there is less of an issue and their stage of representation does not feel the same. I have less of an issue with IBM on that horse (which is seemingly rare), Microsoft however has a different setting. Just like their acquisition of Bethesda and Activision. It is not that they needed them (well they did in one way), it was to take away choice from Sony players and that is just not on with me. It would be nice if Amazon bought my IP, so I can really stick it to Microsoft, but that is another matter. The case is poaching. 

As such the article gives us “The FTC, which enforces competition law, said a ban would foster a more dynamic economy. The proposal was immediately challenged by the business community. It will now enter a long rule-making process. Non-compete clauses were developed to prevent leavers from joining rivals and sharing trade secrets”, it is not untrue, but to have people trained by Google, or Amazon (Web services) leave after a year (or two) of training and then use all that know how in the service of a player like Microsoft is a dangerous step. I understand and to some degree support non-compete clauses. The problem is that some of the players abused that non-compete setting in a much wider scale that should have been allowed for. So I am on the fence here and there is another stage that the US now opens up for. These people can due to this change now join a player like Tencent, who can open up European markets to a much larger degree. I wonder if they thought of that? Yes, we see the US limiting their workforce from joining Chinese players. Yet the EU has different stages and there these players are still shedding thousands of people and the UK is ripe for Tencent to come in and create a new workforce. If they weren’t becoming a hazard to my pension, I would not care, but they could be and as such I would care.

You see, I have in part opposition to “Lina Khan, who leads the agency and made her name criticising the might of big tech firms such as Amazon, on Thursday called the ability to switch jobs “core to economic liberty and to a competitive, thriving economy”. “Noncompetes block workers from freely switching jobs, depriving them of higher wages and better working conditions, and depriving businesses of a talent pool that they need to build and expand”, in this my opposition is that we see the clear mention of Amazon, and the weirdly avoidance of mentioning Microsoft (or Google) in this and that matters. Amazon has one of the most complete Web Services solutions including cloud solutions. Both Google and massively more Microsoft need people with these skills. I am not sure where Apple is with that but they all have some return to office setting and the noises we hear all over the place, they all have extensive needs soon enough, but Linda Khan is mentioned with her opposition of Amazon, who is leading that trump with most than a nose-length advantage. A player like Microsoft wants to get ahead and getting their hands on senior developers at Amazon is for them the way to go (Azure sucks too much according to some). 

As such with these elements in play, the need for a diminished non-competition clause is not entirely wrong, but the timing sucks and would luck have it, the timing would work for Microsoft and Tencent alike, a setting I am actually not happy about. Yet, I will admit that parts of this are personal views and personal settings I saw evolve over the last 30 years. And that is not all, in the last week we were given two parts. The first is “Microsoft last week laid off around 150 employees from a team tasked with convincing medium-size companies to adopt cloud services such as Azure server rentals and Microsoft 365 productivity apps, said a person with direct knowledge of the matter”, which in part makes sense, but when you add the next view that came 2 days later “Microsoft has officially joined the FinOps Foundation, a non-profit organisation that promotes financial management in cloud technology.” Consider that they need to promote that with 150 less staff, does that make sense? It makes a lot more sense when you poach the Amazon AWS staff pool and replace 150 narrow minded watchers by people with a much wider cloud view. It is pure speculation on my side, but they did a similar track in the Netscape days, as such I worry and you should too. A choice by a lack of options is not a choice and that is where Microsoft has been playing the field a little too long as I see it, which is why I am on the fence a lot more on the non-compete clause as I personally see it.

You should watch too because when your choices are lowered and Microsoft is clearly in the ‘surviving’ pool of choices. We see the power of stakeholders and they were never there for you, merely for their own wallets. But I might be seeing it too dark as some will respond.

My view is merely one view, make sure you learn all the elements in play when you go one direction. Its almost like the life of Harry the Hermit (Harry Styles), he makes an album of his house and the 13th track is about the love of his life (Remy “Thirteen” Hadley, M.D) which makes sense, but when you make 12 songs about your house and one about Olivia Wilde (mucho LOL), you do have your priorities wrong. It is all about the glasses you wear when you see the events unfold. This is nearly always true as is my view on Microsoft. They wanted to be the IBM clone, they played there games and they played it on Netscape and others alike and those who have been in IT long enough see the bitter taste that Microsoft leaves behind and that is before you add the Microsoft failures, they have become obsolete and in this I much rather support Amazon and what they could bring to the table of tomorrow than Microsoft who is merely copying the plate settings of yesterday. Yet that is a personal view, believe me or not but make sure you get a good view on where you stand, that is worth a lot more than merely following me. I want you all to be your own leader, not my follower. I am not some shepherd, I never was.

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February 17, 2023 · 20:06

Pausing the moment

We all need a rest, I am no different. For me it used to be reading but University broke something in me. I had to read so much that it is hard for me to pick up a book and relax. I cannot explain it. I lost the moment to sit down and relax with a good book. I have a shelf filled with books and over a dozen of them are unread, but for some reason I cannot get the power to pick one up and read it. Luckily for me I can still enjoy music and I play games. Of course at present that is Hogwarts legacy, but moments fade and another title will take the cake, gaming goes on as it should. But that takes me too often towards the point of new IP and at that moment that takes over. Still, I wonder when my body accepts it needs rest, because two out of those three are not resting for me. I get that the Kingdom Holding Company and the Saudi government would ignore me, but with billions in the make it is hard to imagine. The same could be said for Amazon. Google dropped their stadia, even with billions in prospect so I am a bit lost. Now, I get it. One friend (who knows a little more) stated that it might be a ‘bad’ idea and I get that, butI got here after decades of IT work, so it is not some brain scheme that was thought up at the moment. Oh, and I remain steadfast on the setting that I do not want Microsoft anywhere near this. They screwed up too much IP with stupid settings and they will screw this IP up as well with mentions of Azure and after that I get blamed when their stupid scheme goes awry, no thank you.

So what next? Well I have taken the first IP as far as I can take it, the next step is the 5G IP I created. It is set in two parts (essentially) there is a third part which is separately. I also created a new stage on Augmented Reality, I believe that this can go a lot further, but I have been out of large database systems for too long. I can see that part decently clear, but parts are missing and I cannot test it at present (very annoying). And all this came to blows when I read “And filings from the Securities and Exchange Commission show that Kushner has declined to describe how almost all of his fund’s assets are from a sovereign wealth fund. The Post reports that Kushner’s company “stands to receive a $25 million management fee annually from the Saudi investment plus a share of the profits.”” (Source: MSNBC) This is banking him billions, so I definitely did something wrong, but Finance was never my forte, IT was. So I should not be jealous. And the stage I created should be managed by Saudi Arabia (or a Saudi entity) when you see the complete picture it makes sense and it even makes more sense to keep Microsoft away from it all. But as I pause to take a moment to rest, the brains goes back into overdrive, a little annoying that. 

But there I see the issue, I need to pause the moment and let it pass by, I need to reset the brain before it burns out. We all need to do that and reading was a steady setting to do that, but I still cannot get it in me to sit down with a book, a power lost and now there is another part that takes over, just sit down and watch a movie. I had preferred to do something that does not involve a display (or TV), but here I am trying to pause the moment which even on a Friday evening is a lot harder than I thought it would be. 

Hopefully tomorrow I have more productive news to bring. At present I am putting a piece of IP, a piece I worked on for almost two years to bed. It is time to do just that.

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