Tag Archives: Amazon

The first letter

Yes, sometimes the connection between articles is merely the first letter, it is what connects Aramco and Amazon. I had several articles to look at but they both started with the first letter. The first article is about Aramco. 

Aramco
The article (at https://www.bbc.co.uk/news/world-middle-east-64931074) gives us ‘Aramco: Saudi state-owned oil giant sees record profit of $161bn’ in this, I can tell you right upfront that there are days that I have nowhere near that amount in my wallet (weird eh?) Even as we are given “Aramco rode the wave of high energy prices in 2022,” said Robert Mogielnicki of the Arab Gulf States Institute in Washington. “It would have been difficult for Aramco not to perform strongly in 2022.” We might think all kinds of things, but the one that matters is missing. You see, the world removed Russia as a delivery agent of Oil and after that the choices were rather slim and Saudi Arabia was a natural first choice. But then we get a small stab. It is seen with “Aramco – the world’s second-most valuable company only behind America’s Apple – is a major emitter of greenhouse gas emissions that contribute to climate change”, which might be correct, but was it not America and England begging like little chihuahua’s to deliver more oil cheaper? Would that not be a contributing factor to the emissions? So when I see “Responding to Aramco’s announcement, Amnesty International’s secretary general Agnès Callamard said: “It is shocking for a company to make a profit of more than $161bn in a single year through the sale of fossil fuel – the single largest driver of the climate crisis.”” Another partisan response from everyones United Nations joke Eggy Calamari. The individual who seems to be a Saudi hater right of the bat, like her best friend who is a Guardian ‘investigative’ journalist named Stephanie Kirchgaessner. I have written several pieces in this in the past. You see, Eggy can yap like the chihuahua she is all she likes, but lets see what happens when Aramco lowers output by 20%-30%, what BS ballad will she utter then? And towards the Guardian, like the BS articles on private jet owners. The Environmental report a little over 1 year back, when we were given that 50% of all damage came from 147 facilities in Europe, who of them spend any time looking into that? 147 facilities creating 50% of the damage, now that does not put Aramco in the clear, but they are not alone in creating climate issues, but leave it to these two individuals to spin BS. In the meantime lets see what happens when the Saudi government decides to shut the valves if that Calamari individual does not clean her act. Just a thought. Then we get “Saudi Arabia is the largest producer in the oil cartel Opec (Organisation of the Petroleum Exporting Countries).” Now this is true, yet the larger truth is that Saudi Arabia is not the greatest producer in the world, that is the USA by a fair amount. As such the Calamari shit becomes a debatable issue on a few sides. As such we need to consider what the Saudi government does when it had enough, when they close the taps by as little as 5%, there will be widespread economic issues for both the US and EU, as such we need to start looking at the actual image, not the image from some hating dodo in the UN building. 

As such in the first yes, Saudi profits are up and the war has something to do with that, but mainly because people stopped buying Russian oil, so how much more oil did Aramco sell because of that? Oh and tanks are expensive they need 3 gallons per mile, how far does one tank go? Now consider that Ukraine has over 400 tanks. That implies 1200 gallons per mile and the war has been going on for over a year. They are not guilty, neither is Aramco. Russia started that event and they are still playing that game. So when we take a look at the bigger picture, Aramco has a commodity that everyone needs, everyone wants and most of them desire. Prices go up especially when Aramco has 100,000 barrels per hour (simple speculation) and each hour people are trying to buy 125,000 barrels. It is a simple economy and it as in place for several decades. So stop whining like chihuahuas and either come with an alternative, buy less oil or shut up. That is my simplistic view on the matter.

Amazon
The second article touches Amazon. I saw it (at https://www.thegamer.com/nobody-wins-if-amazon-luna-succeeds/) it was a debatable article from beginning to end. I have personal connections here, as such, I am a little biased. The title ‘Nobody Wins If Amazon Luna Succeeds’ was like a red flag to a bull. It is wrong on many levels. You see we all win when Luna succeeds. Luna is the beginning of a new stage in gaming. Streaming gaming can up the ante for gaming in many ways, I have written about it several times. It allows for much larger games, it allows for more versatile games and for an evolving game line. Now this is all possible on a PS5 (a console I love), but only in limited way at present. Nintendo cannot go near this because it is limiting in other ways. Still the Nintendo Switch is a system I love and now that Metroid Prime remastered is released I play it a lot more than anything else. That too is gaming. After 21 years Metroid Prime is just as addictive and beautiful as it ever was and I still claim that no FPS can get near this game, this game is a reason to buy a Switch, even as aSony fat with my PS4 and PS5 I make that claim. Gaming is seen in many stages and many ways and the Luna is merely the next wave towards gaming. The next issue is “Amazon Luna and Google Stadia have the same problem – there simply aren’t enough games to guarantee success” that is a mistake that both Amazon and Google had, I set the premise to almost guarantee 50 million subscriptions (one essential rule comes into play) and they had the option to win this, but Google dropped the cloth and evicted the stage, now Amazon has the option to rule it all alone with plenty of games too, so whomever is making that claim (a Tessa Kaur), she is not looking at the field, there is a lot more and some makers had a starting advantage, but apparently they squandered the advantage and now indie developers could end up with the larger stage. So as we get to “It’s the same with game hardware – they’ll discontinue the PlayStation 4 one day, I won’t be able to repair it when it gasps its last gasp. That will be that, all my games will be unplayable.” We get the first element. The article mentions NOTHING about Microsoft, why is that? Yes, they will discontinue the PS4 at some point, yet at present I will have had a PS4 for well over 11 years and several of these games can be played on the PS5, so I could have that one game for another decade, that part is missing too. The element also missing is that any streaming system will need a proper 5G connection, in many cases there are issues with 4G and 5G is still in a deployment stage in some countries a hell of a lot more then in others. The other element missing is that streaming gaming sucks in rural areas which amount to well over 35% of Europe. We do not see that either. I believe that the Luna is the next generation and with a fully deployed 5G it becomes a hell of a lot better and when developers start thinking of streaming as the ultimate goal, not some game that ALSO plays on the Luna, the game changes a lot more in favour of the Amazon Luna. Streaming is the future and we are only seeing the start of it at present. Microsoft is making their Xbox cloud gaming claims and they are hopelessly lost. Even as they are betraying their population, even as their consoles are not getting it done, they stand to lose a lot against Sony (console) and Amazon (cloud) and that is their real fear. Google might have bailed, but that doesn’t mean that Amazon will too, they actually have a few additional options that they might not have considered yet (speculation on my side). And that is where Apple comes in. If Apple (in their own way) starts in this field, Amazon will have a tough opponent. Microsoft is hopelessly lost and when Apple comes into play they will be doomed. But that is for 2024 I reckon. So far I have faith that Amazon will deliver in the end and create forward momentum in cloud gaming. They need not spin anything, they merely have to create the titles and the population, a setting they have a better hand on then Microsoft ever did. But that is merely my view on the matter.

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The bright confirmation

For me it is both, but you the reader might not yet see that. This is fair, so let me explain. On June 6th 2022 I wrote ‘The mind, it continues regardless’ (at https://lawlordtobe.com/2022/06/06/the-mind-it-continues-regardless/) there I set out 8 pieces of IP, with several options. I mentioned jewellers on March 3rd with ‘It was one keyword’ (at https://lawlordtobe.com/2023/03/04/it-was-one-keyword/) I made additional references in 2022 as well. There is a growing market for augmented reality and malls would do well to tap into that IP when they still can direct the engaged people before it is too late. 

Now we see (at https://www.technologyreview.com/2023/03/07/1069414/cartier-tiffany-ar-luxury-gen-z/) Technology Review giving us on March 7th ‘Cartier and Tiffany are getting into AR to sell luxury to Gen Z’, so they are over 6 months late but they are figuring out that there are additional income streams. I tried to warn Google, I tried to warn Amazon, yet they were all about the contracting economy. Now we see that I was right all along (yet again) and that is before some realise that the stakes are increasing, especially when a player like Kingdom Holding could secure the IP, my IP that is likely nothing like the one Cartier (or Tiffany) has. And my IP has other streams as well. I wrote about them a few times. But that is water under the bridge. What does matter is that this is yet another stage where Google and Amazon are shown that they dropped the ball (yet again) and that feels good. You see, when you are one man shouting in a forest that person is likely bug nuts. I get that, but now that Tiffany and Cartier are joining that choir I suddenly don’t look that simple or nuts anymore, which is a good confirmation to see. I merely wonder if I will be timely enough to claim my golden retirement and show these other fakers how they missed the boat a few times over. To be honest, I was not expecting to see this confirmation this soon, but it merely works to my advantage. I merely wonder if a player like Amazon is realising what they are leaving on the floor, including 5 billion for their Luna revenue. I know that I sound delusional, but that was the case a year ago too and now at least one of my IP are out there and Cartier and Tiffany are trying to get there. But that is merely my take on the matter, luckily for me I made part of it public domain 9 months ago, so there.

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Afford versus Effort

They are apart, but not in the mind of some. You see the old expression “You get an A for effort” got corrupted. I reckon it started after the 90’s when effort was no longer the main dish. It became not what we can do, but what we can afford so that the fat cats can get their bonus, whilst meeting all other obligations. It wasn’t wholly unexpected. I had spoken to some McDonalds people in the Netherlands in the 80’s. They told be about meeting expectations and not overrun it past the 100%, merely meet the expectations of their bosses. Do not be the ‘surprise’ no one sees coming. At the time it was an utter alien thought. I did not catch on to that exercise until mid 90’s. It was weird. You were hired to do your best, but that became you are to do your best as THEY expect you can be a nothing more. I touched on this slightly whilst writing ‘It was one keyword’ 5 days ago (at https://lawlordtobe.com/2023/03/04/it-was-one-keyword/). This must have stuck in the back of my mind, because it came out yesterday with a vengeance. Two things bubbled up. One reflects on LinkedIn and Facebook. They have (for the most) been all about the quantity and not the quality of stuff. They will give you some runaround on complexity (with loads of yada yada yada), but the foundation is that this was out there years ago. I never mentioned it before as I was designing IP to meltdown Iranian (and Russian) nuclear reactors. I did find a solution with the use of a snow globe (how is that for effort?) But the larger stage is not that, it was the story from some girl with a huge smile telling us how people died. That is how it reflects because that is how her profile picture was set. Big smile, no matter what. I do not care that some people can add emoji’s, we can stage ‘emotions’ like they were sad or angry. It would have been so simple to give any person several profile pics, one solemn, one happy (default), one angry and so on. There I a limit, but I reckon that most are covered with less than 9 profile pictures. There are plenty of accounts that have one picture, these are neutral pictures and that is fine. But showing someone how mines impact the human body with a big smile gives the wrong message. And Facebook and LinkedIn could have done something years ago, there is your A for effort right there, no effort because we get some technology babble on how they could not afford it.

This gets me to the second part. The image gives us a mothers day gift. OK, nice, optionally caring, but why? Not giving the gift, I am all for that (even though my mum died almost half a century ago), but see the second image. 

Now consider this a mockup, set to about 4 inches, optionally in merely in greyscales. The edge has the battery, and an option for an micro SD slot. There would be an USB charging option with the more expensive model having some kind of dock. And we include the one cool thing Microsoft did 30 years ago. We get the about screen to give the holder who it was from and what for (like mothers day). The screen could have not merely a calendar, which the simplest UNIX command (cal), but we could add a dot around important dates, like birthday’s mothers day, fathers day anniversary days and so on. The LCD has a clock option so that they can place it anywhere where they need time and optionally showing images, like pictures. And yes the colour version would be more expensive but that is on the buyer. So why are we looking at some acrylic heart that is reduced to a paperweight within a year? It is a nice gift and the emotion behind it is most likely real, but giving something that has long term impact, is that realisation wrong? Is that now beyond achieving? Why is that? This setting came to me in mere seconds, so why isn’t a player like Amazon all over that? They have pretty much all the technology required, the digital transparent LCD clock is decades old. No one took that for a ride to the next generation? 

That is what shows effort versus afford. We forgot to go all the way, we forgot to take the train to the station past the last station. Technology is cheaper and gets to be cheaper still. In 2005 I bought a 2GB card for my camera for $850. Now that same card is $8, in less then 20 years. So what about the other technology? We forget that our bosses need us, we don’t need them that much, the Covid era made that clear, so go all in, show your maximum effort and you will soon see that the ‘fake-it-till-you-make-it’ people will try their luck in Uber or they become barbers. You need to shine and as such you need to make your maximum effort so that you get noticed by the right people, because the greed game is unrelenting, some boss will notice this and they will see YOUR value, something your boss was eager to trivialise for HIS needs.

Just consider that for a moment.

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It was one keyword

Yes, that is at times the short and sweet of anything, but let that not be some alert to the easiness of any endeavour. You see, my opposition to the CBC article (at https://www.cbc.ca/news/business/nordstrom-canada-1.6766073) is not that simple. The headline ‘Nordstrom closing down in Canada, shuttering all 13 stores’ sounds nice and it is a reality, but it is another line, one giving us “It was not Canadian enough”, that is the one that is plain wrong. You see, from all information we could go with the setting that the business mission was wrong all along, especially with any business painting the books in red since 2014 is another matter, one that matters, but the larger stage is not that (for Nordstrom it might be), malls are at present done for in its current setting. You see when Covid hit, it did a lot more. The timeline 2020-2023 changed people. People were forced to sit at home and mull things over. The short gratitude setting of going shopping in the weekend suddenly got hit by the cold light of day and it did not hold up. People started to think over what on earth they were doing and that becomes a whole lot more. 

You see, it started before June 6th 2022 when I wrote (at https://lawlordtobe.com/2022/06/06/presentation-and-awareness-creation/) ‘Presentation and Awareness creation’. This is based in simple settings. You see, all the marketeers are in some silly exercise of direct marketing. It is direct, simple and cheap and the ROI of it is seemingly immense. But any intelligent marketing boffin will tell you that the actual gems are found in engagement. Engagement is key to get traction with the people, especially the people who woke up after covid. I saw the setting in the Eaton Centre Mall (Toronto), yet I saw this application in places like Harrods too (Harrods has way to much traction at the moment, as such they need not worry), but there are well over 115,000 malls that need to wake up. They need to create traction and that was where my IP came in. It wasn’t hard, parts already existed, but for some reason Amazon and Google (the most likely winners in that race) decided not to wake up and that is where everyone decided to snooze a little longer. But there was a stage that was fast and vastly evolving and players like Omnichannel were already aware. They knew that the race was around the creation of engagement, they merely did not take it far enough. I did and suddenly had created a stage where bookshops and jewellers were a lot more important than ever before. OK, I am a guy so I created the stage for Victoria Secrets as well, they have well over 1,000 stores in the US alone and that is merely the beginning. There was a stage of intensified engagements from Alberta to Monaco and from Monaco to Zurich. An enlarging stage and the one keyword everyone forgot about was ‘Effort’, it is not part of direct marketing as such a lot of people forgot about it, but it matters and it matters a lot. Nordstrom is merely the beginning. Unless malls do not change their approach too many of them will become ghost buildings. The people are awake and these malls are largely done for. Seek any of my articles from June 6th 2022 involving ‘Eaton Centre Mall’ and you might catch on. It was all out in the open and marketing people forgot about the essential approach involving effort. 

What I never figured out is that I am not the super intelligent type, Google and Amazon should have been thee long before I did and they were not, now that they are all about chasing revenue, I wonder who gets there first, that player will have a much larger revenue stream for a long time to come and it is not an adjusted revenue stream, it is a new one with global implications. That is my view on the matter. How the keyword ‘effort’ changes everything.

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The stage between two stages

Sounds weird and perhaps that is a little true. You see, I saw the article (at https://www.bbc.com/news/business-64178956) ‘Staff must be free to work for employer’s rivals – US regulator’, the article was from January 5th and I did see it, but I was unsure how I felt. You see, that setting allows for poaching and there Microsoft has been a little too active in the past. Now they are in the process of trimming the fat by well over 10,000 people and so are the others, so you would think that this is a moot process. But it is not. Microsoft is pretty much done for and their setting (a personal view) is to create shortages everywhere else so that they can get an extension on life. So we would see hundreds of essential workers at Amazon and Google now being offered a nice cushy position in Microsoft. IBM is also on that list, but IBM and Microsoft have too much alike, so there will be issues. They both preferred image above creativity and that is on them, it is also their right. As I personally see it IBM has a setting and poaching might happen, but it is often directly in league of what they are trying to design, so there is less of an issue and their stage of representation does not feel the same. I have less of an issue with IBM on that horse (which is seemingly rare), Microsoft however has a different setting. Just like their acquisition of Bethesda and Activision. It is not that they needed them (well they did in one way), it was to take away choice from Sony players and that is just not on with me. It would be nice if Amazon bought my IP, so I can really stick it to Microsoft, but that is another matter. The case is poaching. 

As such the article gives us “The FTC, which enforces competition law, said a ban would foster a more dynamic economy. The proposal was immediately challenged by the business community. It will now enter a long rule-making process. Non-compete clauses were developed to prevent leavers from joining rivals and sharing trade secrets”, it is not untrue, but to have people trained by Google, or Amazon (Web services) leave after a year (or two) of training and then use all that know how in the service of a player like Microsoft is a dangerous step. I understand and to some degree support non-compete clauses. The problem is that some of the players abused that non-compete setting in a much wider scale that should have been allowed for. So I am on the fence here and there is another stage that the US now opens up for. These people can due to this change now join a player like Tencent, who can open up European markets to a much larger degree. I wonder if they thought of that? Yes, we see the US limiting their workforce from joining Chinese players. Yet the EU has different stages and there these players are still shedding thousands of people and the UK is ripe for Tencent to come in and create a new workforce. If they weren’t becoming a hazard to my pension, I would not care, but they could be and as such I would care.

You see, I have in part opposition to “Lina Khan, who leads the agency and made her name criticising the might of big tech firms such as Amazon, on Thursday called the ability to switch jobs “core to economic liberty and to a competitive, thriving economy”. “Noncompetes block workers from freely switching jobs, depriving them of higher wages and better working conditions, and depriving businesses of a talent pool that they need to build and expand”, in this my opposition is that we see the clear mention of Amazon, and the weirdly avoidance of mentioning Microsoft (or Google) in this and that matters. Amazon has one of the most complete Web Services solutions including cloud solutions. Both Google and massively more Microsoft need people with these skills. I am not sure where Apple is with that but they all have some return to office setting and the noises we hear all over the place, they all have extensive needs soon enough, but Linda Khan is mentioned with her opposition of Amazon, who is leading that trump with most than a nose-length advantage. A player like Microsoft wants to get ahead and getting their hands on senior developers at Amazon is for them the way to go (Azure sucks too much according to some). 

As such with these elements in play, the need for a diminished non-competition clause is not entirely wrong, but the timing sucks and would luck have it, the timing would work for Microsoft and Tencent alike, a setting I am actually not happy about. Yet, I will admit that parts of this are personal views and personal settings I saw evolve over the last 30 years. And that is not all, in the last week we were given two parts. The first is “Microsoft last week laid off around 150 employees from a team tasked with convincing medium-size companies to adopt cloud services such as Azure server rentals and Microsoft 365 productivity apps, said a person with direct knowledge of the matter”, which in part makes sense, but when you add the next view that came 2 days later “Microsoft has officially joined the FinOps Foundation, a non-profit organisation that promotes financial management in cloud technology.” Consider that they need to promote that with 150 less staff, does that make sense? It makes a lot more sense when you poach the Amazon AWS staff pool and replace 150 narrow minded watchers by people with a much wider cloud view. It is pure speculation on my side, but they did a similar track in the Netscape days, as such I worry and you should too. A choice by a lack of options is not a choice and that is where Microsoft has been playing the field a little too long as I see it, which is why I am on the fence a lot more on the non-compete clause as I personally see it.

You should watch too because when your choices are lowered and Microsoft is clearly in the ‘surviving’ pool of choices. We see the power of stakeholders and they were never there for you, merely for their own wallets. But I might be seeing it too dark as some will respond.

My view is merely one view, make sure you learn all the elements in play when you go one direction. Its almost like the life of Harry the Hermit (Harry Styles), he makes an album of his house and the 13th track is about the love of his life (Remy “Thirteen” Hadley, M.D) which makes sense, but when you make 12 songs about your house and one about Olivia Wilde (mucho LOL), you do have your priorities wrong. It is all about the glasses you wear when you see the events unfold. This is nearly always true as is my view on Microsoft. They wanted to be the IBM clone, they played there games and they played it on Netscape and others alike and those who have been in IT long enough see the bitter taste that Microsoft leaves behind and that is before you add the Microsoft failures, they have become obsolete and in this I much rather support Amazon and what they could bring to the table of tomorrow than Microsoft who is merely copying the plate settings of yesterday. Yet that is a personal view, believe me or not but make sure you get a good view on where you stand, that is worth a lot more than merely following me. I want you all to be your own leader, not my follower. I am not some shepherd, I never was.

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Pausing the moment

We all need a rest, I am no different. For me it used to be reading but University broke something in me. I had to read so much that it is hard for me to pick up a book and relax. I cannot explain it. I lost the moment to sit down and relax with a good book. I have a shelf filled with books and over a dozen of them are unread, but for some reason I cannot get the power to pick one up and read it. Luckily for me I can still enjoy music and I play games. Of course at present that is Hogwarts legacy, but moments fade and another title will take the cake, gaming goes on as it should. But that takes me too often towards the point of new IP and at that moment that takes over. Still, I wonder when my body accepts it needs rest, because two out of those three are not resting for me. I get that the Kingdom Holding Company and the Saudi government would ignore me, but with billions in the make it is hard to imagine. The same could be said for Amazon. Google dropped their stadia, even with billions in prospect so I am a bit lost. Now, I get it. One friend (who knows a little more) stated that it might be a ‘bad’ idea and I get that, butI got here after decades of IT work, so it is not some brain scheme that was thought up at the moment. Oh, and I remain steadfast on the setting that I do not want Microsoft anywhere near this. They screwed up too much IP with stupid settings and they will screw this IP up as well with mentions of Azure and after that I get blamed when their stupid scheme goes awry, no thank you.

So what next? Well I have taken the first IP as far as I can take it, the next step is the 5G IP I created. It is set in two parts (essentially) there is a third part which is separately. I also created a new stage on Augmented Reality, I believe that this can go a lot further, but I have been out of large database systems for too long. I can see that part decently clear, but parts are missing and I cannot test it at present (very annoying). And all this came to blows when I read “And filings from the Securities and Exchange Commission show that Kushner has declined to describe how almost all of his fund’s assets are from a sovereign wealth fund. The Post reports that Kushner’s company “stands to receive a $25 million management fee annually from the Saudi investment plus a share of the profits.”” (Source: MSNBC) This is banking him billions, so I definitely did something wrong, but Finance was never my forte, IT was. So I should not be jealous. And the stage I created should be managed by Saudi Arabia (or a Saudi entity) when you see the complete picture it makes sense and it even makes more sense to keep Microsoft away from it all. But as I pause to take a moment to rest, the brains goes back into overdrive, a little annoying that. 

But there I see the issue, I need to pause the moment and let it pass by, I need to reset the brain before it burns out. We all need to do that and reading was a steady setting to do that, but I still cannot get it in me to sit down with a book, a power lost and now there is another part that takes over, just sit down and watch a movie. I had preferred to do something that does not involve a display (or TV), but here I am trying to pause the moment which even on a Friday evening is a lot harder than I thought it would be. 

Hopefully tomorrow I have more productive news to bring. At present I am putting a piece of IP, a piece I worked on for almost two years to bed. It is time to do just that.

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When the pool is too deep

Twi days ago I wrote Brain switch, it was me on a joyride through my brain as I was reengineering  IP over and over and it went faster and faster. I got a handle on it by playing Hogwart Legacy. You see gaming is more than an escape for me. It is a passion that allows me to take my mind away from things and that is at times a good thing. It allowed my subconscious to work on Engonos, the story of the grandson of Hades. Weirdly enough I was inspired by Neil Gaiman’s Sandman. Or better stated, he gave me the idea to take a trip to the right. In part I was already doing s in another way, but I suddenly realised that I could enhance one character to get a lot more out of the whole. It is in part a little bit of a drag. You see, I can go memento on that character to keep the story in line and not give away too much, but that too has its advantages and drawbacks. The advantage is that two characters are drawn into the story, one makes sense already, the other one does not on the surface of things, but in Olympian lore it does. As such I tend towards that part of the solution, even though one of them already has a larger role to play and I set that in motion. Now that these roles are staged and partially set, I need to build the background stories for all involved. As such the memento approach, the other one is a historic jump, it seems cleaner, but it opens up too much mesh. A combination has benefits, but at that point I need to be cautious how I approach the matter and I need to script some elements, but that is not a problem. One lesson I learned a long time ago, when a problem is too big, chip it into smaller manageable pieces. That was all good and fine, but that suddenly gave me a few more ideas towards some RPG designs I was entertaining, to be made freely available for exclusive Amazon Luna materials.

I get that this does not make sense, but the reason is simple. Microsoft made valid steps in gaming, we might not like them, but they did what any corporation did, set yourself apart. Yet they did so by buying Bethesda and making parts exclusive to the Xbox. This is a valid, but unappealing approach. This setting changed when Avalanche launched Hogwarts legacy and they set the bar way higher than Skyrim ever was, making it a problem for Microsoft. You see if Starfield and Elder Scrolls 6 are on par with Hogwart Legacy, Microsoft loses a lot more than they bargained for. Now if I can add to that pain by giving Amazon Luna developers a sight to more software that is close to on par with Microsoft (not an easy task) they will feel even more pain and that is what I had been after. I expected this to be a lot harder, but Avalanche gave me a trump card, they surpassed Bethesda (what they had up to now), this is not unexpected because Skyrim is 11 years old. Yet it makes my work a little easier. The RPG has storylines, it has a balanced economic system and it has evolution, I only need to set a new stage that has a new kind of nemesis system. Not some copy of Shadow of Mordor, but something new, something we haven’t seen before. I want to counter grinding to some extent. I have one side which is a much larger map, the other side is a new kind of adversarial system and I want to add to that. But it needs to enhance what is, not replace what could be. This is hard to explain for now, but it is in the works, in the meantime, those thoughts are helping me to give larger rise to Engonos, which was what I had in mind all along. Cogs within cogs, not the most elegant of explanations, but it will do for now.

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Low ball realisation

This happens and I am just as easily taken in on that funnel as anyone else. Before I go into that part it will be important to illuminate another side. This all started last night when I took notice of ‘Pakistan blocks Wikipedia for ‘blasphemous content’’ (at https://www.bbc.co.uk/news/world-asia-64523501). It is there we see “The move was announced on Saturday after the free online encyclopaedia was given a 48-hour deadline to remove some material. The Pakistan Telecommunication Authority (PTA) said Wikipedia failed to comply with its ultimatum.” And if you think that it is set to “Blasphemy is a highly sensitive and incendiary issue in Pakistan.

Other platforms including Tinder, Facebook and YouTube were previously blocked in the Muslim-majority country” you would only be partially right. You see, later in the article we see “Facebook was blocked in 2010 following a row over an internet campaign inviting people to draw images of the Prophet Muhammad”, here we now have an issue. You see, Islam does not allow any image of the prophet and every Muslim knows this. This is done by people to push islamophobia. It was not an drawing competition to draw the image of Jesus of Nazareth, or even Torquemada of the Spanish Inquisition. It was an insult to Muslims and we need to start learning that some things are just not on. Why insult Islam? Islamophobia is a lot bigger today than it was in 1095, when the first Crusade was happening we we were all trying to kill one another. Something needs to be done and the drawing competition was my handle to write the script ‘How to assassinate a politician’, which was my script on the assassination of Dutch politician Geert Wilders. A movie that plays in part in Saudi Arabia and part in the Netherlands (the Hague). It was my response to these unacceptable acts of islamophobia. Yet in the latter settings it also enabled me to create a new IP that allows for 50 million subscriptions in phase one and growing a lot more after that. Now with this event in Pakistan it might be that my expectations might have been low balled. The numbers might turn out decently higher. Which would be good for me, but not so good for Google, Facebook and two other players. Amazon is still on the ramp to make a decent killing here, but there is one issue, I am not sure if Amazon is ready for it and in part I hope that the Kingdom Holding Company and in particular Prince Al Waleed bin Talal Al Saud as I hope to retire soon and leave this islamophobic world behind me. I honestly have had enough of the hatred and empty ego stages, aren’t you fed up with needless hatred?

Anyway, the stage of Pakistan works for me, but there are two parts that needs addressing. It is seen with “Wikipedia failed to respond to “repeated correspondence” over the removal of “blasphemous content”” and ““They did remove some of the material but not all,” he added, confirming that the website would remain blocked until “all the objectionable material” was removed” for the first part and “Details of the material in question have not been revealed” for the second part. For me there is an issue as I am not Muslim, I have no idea what goes and what is forbidden as blasphemous. That part too needs addressing and the BBC is not giving us anything on this at present. I cannot blame the BBC, because I do not know if they know, or if Wiki has been lacking in informing all parties. In addition we see “Free speech campaigners have raised concerns over the move, saying there seemed to be “a concerted effort to exert greater control over content on the internet”” yet I do not agree with them, not in this case. Islam has strict rules and for the most Muslims are pretty conservative when it comes to those rules. We need to accept this and bullshit wielding free speech campaigners need to accept that their notions are limiting and not the view of all, not even the view of most. Now that Christianity is a minority, these ‘evangelisers’ will have to put more and more water to their mass wine and accept that they are no longer in any kind of charge. We need to accept that we might have a say in OUR pond in our garden, but our voices are no longer accepted in lakes, rivers, seas and oceans. We need to learn to adhere to the rules in those places. I love free speech, but do we even have that? We are silenced by trolls and idiots who silence us whilst politicians remain silent and remain inactive on too many events. In other places these people are taken off the board and not in a nice way. We low ball our vision of self, whilst we over-exaggerate how much we can do. 

The world never ever worked that way. In the 90’s Netscape was told where to go by Microsoft and the stakeholders on the side of Microsoft, several other events took place, but in many cases, they were simply surpassed. AltaVista became part of Yahoo and they were surpassed by Google who thought things through and really made a killing. Not all events are ‘evil’ events, technology does evolve and no everyone adjusts and evolves with it, that is the part we overlook. Islam does not evolve easily or to a larger effect. Changes take a really long time and we either accept that or we become obsolete in their eyes. The second is likely to happen and we need to take heed. The larger problem is that plenty of technologists like me are not Muslim, some of us have no clue what is blasphemous and we are often never informed. As I read it Wiki was, as we were given “Wikipedia failed to respond to “repeated correspondence” over the removal of “blasphemous content”” but the BBC did not tell us what the blasphemy was. And that is the setting that islamophobes are pushing for with their drawing competition of Muhammed and I get it that Muslims take offence to such events, do you?

The world and economy are taking a sharp turn in another direction, I foresaw that and created new IP because of it. Will it work? I hope so, yet I cannot tell. Amazon is my best hope as Google walked away from that field, a field with a maximum of 1,800,000,000 subscribers. Time will tell, but as I see it Pakistan is now adding oil to that fire, which seemingly works for me, I personally hope so and that is as good as it gets for me (at present).

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Evolution in gaming

That is the subject of today. As I wrote a few chapters in the past regarding that, some people had questions and questions are good. But to coin a phrase, I just got you an evolution here. This is merely a setting, merely an example and I believe it opens up the game stage for everyone involved (mostly for the Amazon Luna). 

The game I selected here was Crush, Crumble and Chomp by Epyx. A game I bought around 1986 as a CBM64 disc game. 

As we see the image above, we see the map as the CBM64 was able to manage with its 64Kb. It was a big thing in 1985, in 2023 not that much and in this case we see the first step of evolution, we use the map that was used in Watchdogs 2, which also plays in San Francisco. 

Like in the movie Rampage we start with three monsters. Godzilla, Dwayne Johnson (oops, I meant the giant Gorilla) and the wolf. What makes this different now is that this game has three game modes. In mode one we are the government side. We get to automate (to some degree) the police, the army and the fire brigades. As the game progresses we get to enhance the intelligence of the government sides and we get more hardware to do so. In the second mode we get to play the monster and we can have a free for all on the city of San Francisco. The more damage, the higher the score, and of course there will be options to have a snack in the shape of Malin Åkerman, its only fair as she played the Corporate B from hell. It is mode three that becomes the stage, we now get to ‘program’ the monster and we got through the motions to make it as smart and devastating as possible. More important when it gets to level 4 (my mind came up with 5 levels) you can put your monster online and see how it does as others try to play the game with YOUR monster and that gets you ‘international’ recognition. You see, as I personally see it, the game that Jon freeman and Jim Connelley designed deserves a second chance to life and I thought it was limited at the time, but that was due to the memory restraints on the CBM64, now we can turn it to something real with real sides. Of course Ubisoft would have a large advantage to produce it as they created the city, but that shouldn’t stop others. Ubisoft has more advantages, as it adds Chicago and London and more importantly, as they add New York the mayhem is close to complete. 

 I would like to try and find a way to incorporate the music used on the CBM64 which was Mussorgsky – Night On Bald Mountain, it set the tone nicely and was a great choice to have. This took less than an hour to create and the library for a dozen more games are coming to mind. A stage that would service the 50 million subscribers in one setting and optionally the Amazon Luna setting too and this was not the best game to begin with (compared to thousands of other games). For the GAAS environment enhancements are the future of gaming and when Amazon figures this out they will be off to the races leaving Microsoft far behind them, as they should have in the first year of operation against Microsoft. Microsoft can buy all the software houses they want, but those with a lack of imagination will hollow out Microsoft faster and faster. Creativity cannot be bought by those who embrace fake it till you make it. That is how I see it.

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As I aid timing

There is a stage that is coming. I have stated it before and I am stating it again. I believe that the end of Microsoft is near. I myself am banking on 2026. They did this to themselves, it is all on them. They pushed for borders they had no business being on and they got beat three times over. Yes, I saw the news, they are buying more (in this case ChatGPT) and they will pay billions over a several years, but that is not what is killing them (it is not aiding them). The stupid people (aka their board of directors) don’t seem to learn and it is about to end the existence of Microsoft and my personal vies is ‘And so it should!’ You see, I have seen this before. A place called Infotheek in the 90’s, growth through acquisition. It did not end well for those wannabe’s. And that was in the 90’s when there was no real competition. It was the start of Asus, it was the start of a lot of things. China was nowhere near it was not in IT, now it is a powerhouse. There are a few powerhouses and a lot of them are not American. So as Microsoft spends a billion here and there it is now starting to end up being real money. They are in the process of firing 10,000 people, so there will be a brain drain and player like Tencent are waiting for that to happen. And the added parts are merely clogging all and bringing instability. Before the end of the year We get a speech on how ChatGPT will be everywhere and the massive bugs and holes in security will merely double or more. So after they got slapped in the Tablet market with their Surface joke (by Apple with the iPad), after they got slapped in the data market with their Azure (by Amazon with their AWS) and after they got slapped in the console market with their Xbox System X (by Sony with their PS5) they are about to get beat with over 20% of their cornerstone market as Adobe gets to move in soon and show Microsoft and their PowerPoint how inferior they have become (which I presume will happen after Meta launches their new Meta) Microsoft will have been beaten four times over and I am now trying to find a way to get another idea to the Amazon Luna people.

This all started today as I remembered something I told a blogger and that turned into an idea and here I am committing this to a setting that is for the eyes of Amazon Luna only. No prying Microsoft eyes. I have been searching mind and systems and I cannot find anywhere where this has been done before, a novel idea and in gaming these are rare, very rare. When adding the parts that I did write about before, I get a new stage, one that shows Microsoft the folly of buying billions of game designers and none of them have what I am about to hand Microsoft. If I have to aid a little hand to make 2026 the year of doom for Microsoft, I will. I am simply that kind of a guy. They did this all to themselves. I was a simple guy, merely awaiting the next game, the next dose of fun and Microsoft decided to buy Bethesda, which was their right. So there I was designing and thinking through new ways to bring them down and that was before I found the 50 million new accounts for the Amazon Luna (with the reservation that they can run Unreal Engine 5) and that idea grew a hell of a lot more. All stations that Microsoft could never buy, they needed committed people, committed people who can dream new solutions, not the ideas that get purchased. You see, I am certain that the existence of ChatGPT relied on a few people who are no longer there. That is no ones fault, these thing happen everywhere. Yet, when you decide to push it into existing software and existing cloud solutions, the shortcomings will start showing ever so slowly. A little here and a little there and they will overcome these issues, they really will, but they will leave a little hole in place and that is where others will find a way to have some fun. I expect that the issue with Solarwinds started in similar ways. In that instance hackers targeted SolarWinds by deploying malicious code into its Orion IT monitoring and management software. What are the chances that the Orion IT monitoring part had a similar issue? It is highly speculative, I will say that upfront, but am I right? Could I be right?

That is the question and Microsoft has made a gamble and invested more and more billions in other solutions whilst they are firing 10,000 employees. At some point these issues start working in unison making life especially hard for a lot of remaining employees at Microsoft, time will tell. I have time, do they?

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