Tag Archives: google

Holes in the equation

That is what I have been confronted with. Looking or trying to see a solution, an IP, yet in the end I am merely looking towards a partial equation and I am trying to look towards the equation and the holes around it by covering it by part of another equation. So as I was looking at yesterday, at the setting of the SD cards (like the one below)

I was wondering how this could be utilised. Then my mind considered the GoogleChrome 2, but that is Google stuff. I was wondering if the ‘cast-bubble’ could support an SD card. Then my mind went on a sidetrack. You see, the makers of computers are less and less about optical drives. That gave me the idea, what if the Google Chrome 2 could be a transmitter connected to your 4K (or Bluray) player? What if that device could hand the images to the laptops in the house and considering I saw (a little while ago) a naked lady do Yoga in 4K (she looked really good doing that) I now know that a Mac laptop is able to show a lot more than an image of a Pokemon. But the setting holds, if the player (connected to a TV) can show the other devices too, the family will get a much larger audience from the one player in the house. We can watch the movie on our laptop, our console connected TV, our additional systems. As far as I can tell, the current Chrome-cast does not allow for that. So this setting is a freebee for Google, on the other hand if Amazon sees this and creates its own innovative patent, well that is up to the person who gets there the quickest. 

So as I went back to the beginning of what happened, the setting of M.A.A.S. Movie As A Service, a station that was once Netflix, the old Netflix and with the lines becoming ever more blurry. The idea that Marvel moves come with a voucher that allows you to see Disney+ for a few days could set the trend in other ways for Netflix, Paramount, Sony, Apple and Hulu too. I was so focussed on the application of SD/CF Cards in movies that I forgot that there are other applications too, not necessarily directly linked to these memory cards. You see, no matter how we are presented the stages, congestion is coming our way, those with a lot of money can avoid it, the rest need to find another way and that is where innovation comes in. How? Your guess is as good as mine at this time, but the larger setting is to surpass the points of congestion, so how to get around that? Gamers are (for now) too small a group. The movie, YouTube and TikTok group is the larger (if not largest) group. So if we can get them in other ways we could optionally delay or to a larger degree diminish the congestion that comes. And this is not a local problem, this is about to become a GLOBAL issue. And for now, I am in the dark on how this can be circumvented. Yet how to go about it? I learned at an early age that you start with the edges and as such set the dimensionality of the Jigsaw. From there you continue. Yet what if the Jigsaw is a kinetic one? A kinetic puzzle is a puzzle that does not show an mage, but a movie reel. When that is known the dimensions are still the first, but after that, how do you continue? That is the puzzle I am confronted with. We aren’t looking at a static event, but a dynamic one and there the brain (the useless one I have) shuts down for now.

I see part of the equation, but I see the holes too, so as I try to surround the holes I also learn that it is not the solution, because the holes are in motion. That is where I end, holes in the equation, yet the stage is one that I need to master, it will be a nice addition to the three IP bundles I have and at some stage either Amazon or Google will take a bite, because both want the billions and Microsoft is not invited. And as I consider the third player, I will set more time apart to take a look at him in my next article.

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Slapping the Google shop

Yup, when I wrote ‘Has Google lost the plot?’ Two days ago (at https://lawlordtobe.com/2022/06/14/has-google-lost-the-plot/) I honestly thought that was it. Yes, there is a lot to mention on Google, but there is also a lot of good and I tend to focus on that (when you are not Microsoft). So when I saw the advertisement below (as I was looking for something specific), I kinda lost it.

So can ANYONE at Google explain to me the setting of a 2TB SD card for $8? You know what. As I am due retirement (soon), I will order 500,000 cards at $8, with the numbers I should be able to get a 15% discount. As such Google becomes responsible for the delivery of 500,000 properly working Micro SD Cards, the fact that Amazon is offering a 1TB Sandisk card for $200, I should be able to secure 500,000 times $220 getting me $110,000,000 enough to retire. The fact that the shipment would cost me $3,400,000 implies that my break even point is 15,000 cards. The rest is retirement heaven. 

I mean can I hold Google responsible? If a company can spin AI into sentience all whilst they are being scammed though their Google Ads gives me the conviction that my path has merit. The fact that AliExpress is offering something that is not allegedly in existence gives me pause to try this. The fact that my IP would have been cheaper is also reason to set this path in motion. Google has a clear responsibility of deceptive actions to be stopped, the fact that they are unable to, all whilst we see the spin of sentient AI, whilst AI, true AI cannot exist at present gives me the idea to take this to a new level and with me hundreds of thousands of others. Where else can you turn 3 million overnight into 110 million, you are making the money before the invoice is due. Google is failing this setting a little too often and a little too clearly. As I see it, ignorance is no defence. As such AliExpress would have to deliver, Google would have to deliver as their shop was the mechanic and I would be selling it through their shop too, so I get the money, the clients get cards and the refunds, AliExpress gets paid and Google gets settled with all the bills in sight.

Is it fair? That is not the question that matters. The question becomes “Where lies the border towards the cost of doing business?” I reckon that Google is about to meet its borders. The fair part is that AliExpress will deliver or they get to be removed from Google Ads. You see, this level of deceptive conduct also reflects on Amazon and Siemens. Who would buy their valid products when AliExpress is having a quick go at marketing through Google Ads (as I personally see it). And the ‘confusing’ text of “Micro card 2TB SD CARD 2TB memory card 2TB MEMORI CARD 2TB TF CARD 2TB tf card 2tb sd card 2tb for mobile phone memory card” and they will respond with “Ohhh, it is the memori card” (not the memory card), The ‘2TB TF CARD’ is something different. If that is so their sentient Abigail Immaculatus can shed light on it, right?

The fact that this article according to the webpage has 9 orders implies that there is more going on and the Google system is being used as such. 

In this is has become essential that slapping Google is essential. As I personally see it, if AliExpresss cannot properly explain it, their accounts are to be pulled for no less than 180 days and until their products are properly assessed the counter will not change. 

In the meantime, as I am now losing out on a profit of $106,000,000 could either Sergey Brin, Sundar Pichai, Ruth Porat, or Jon Marc Anthony help me out here? I lost my retirement future, it is unfair that you allow deceptive conduct whilst my retirement is now no longer an option. 

Yours sincerely,

This poor poor financial inept vagrant (formerly known as the Lawlordtobe)

Enjoy the day, I might actually have a great weekend coming my way (including long term leave until retirement).

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Is it IP? Is it not?

Introduction
This is a story in parts, so lets begin with the introduction. In the old days (90’s) a company named SPSS (now part of IBM) came with a product called Answertree. It set the premise that Direct Marketing companies could either mail more or mail more clever. Th program allowed for the second part. So normally to get 15% more, you would have to mail 25% more, yet what happens when you get that result mailing 10% less? The system allowed for looking at the population you had, the population that responded and the two allowed you to see a tree, a tree with branches and connections. Soon you would see where to prune the tree, the parts that were not worth the squeeze wee pruned away and as you continue to prune this tree, you got a decent set of elements that were profitable. You learned that some elements are essential and others were not, you had a set of parameters to work with and in the old days you had 3.2% response, you got a new set where you only set out a mailing that was 80% of the first size and now you had a 6.8% response, it as clever mailing.

This reflects on Netflix and their ‘Netflix To Spend $17B On Content In 2021’, so what will they do in 2022, in 2023? That is the setting and there we get a new stage. What can be reused and what needs a rewrite, two settings that are still a lot cheaper than creating from scratch.

Prologue
Today I was thinking of an old hero. A Dutch actor named Joop Doderer. Those from my generation and the previous generation will all know him if they spend months in the Netherlands between 1955 and 1975. Joop gave view to the vagrant ‘Swiebertje’ and in those years there was not a Dutch person who did not know that name, a branding that could now not be matched by the Game of Thrones. As such I kept eyes on his work and knowing he was in something always brought a smile to my face. That is until today when I learned that there was one movie I actually never saw. In it were also Derek Jacobi, John Gielgud, and Richard Attenborough so several reasons to know this movie, and I missed it. It was The Human Factor (1979), the story was by Graham Greene all good reasons, and that is one side.

The next part is the view on intelligence. You see in this day and age there is practically no difference between state players and corporate players. Do you think that a fictive player like Zoogle will rely on the FBI to keep their AI safe? 

Business Intelligence is no longer simple data analyses, it has not been that for years. Now we get 

1. planning, 
2. identifying decision makers’s intelligence needs, 
3. collecting and analysing information, 
4. disseminating intelligence products and services, 
5. evaluating intelligence activities, 
6. promoting intelligence services among a client base,
7. additional industry-specific issues. 

Competitive Intelligence Division members concentrate on developing their competitive intelligence skills to assist them in functioning more effectively as intelligence professionals within their respective organisations. Combine these two elements and you could have the making of one hell of a killer thriller. You see we know that places have traitors, and nationally seen it is to black and white. I know as an Australian I am still bound to an oath to the Dutch Royal family, this oath stays in place until the day I die. As such I have no issues (and never had any) regarding the execution of a traitor. And there is a part I left out, you see, the Traitor Manning did something far worse, I saw it and some others saw it, but the bulk missed it, and that is good, because it links to all this.

Yet in the corporate stage this is a lot more grey, there is no white which is merely less dark grey and black which is merely less light grey and at that point the story could go in all kinds of directions. The good part is that the foundation written by Graham Greene is top notch and that quality of material should not be left to waste. 

Part 2
This is not directly related. I was watching  remake of the Creedence Clearwater Revival hit ‘Have You Ever Seen the Rain’. In it I saw Jack Quaid (the dude from the Boys) and his love interest Erin Moriarty, so I looked up what I could in case the hit was connected to season 3 somehow (it is not). I also learned that his dad was the Astronaut wannabe Dennis Quaid from the movie InnerSpace. You know the movie where he tries to get to the girlfriend of Martin Short (Meg Ryan). OK, I took some creative liberties here, but lets be honest, Jack could have been the son from that pilot from Independence day named Randy Quaid. But he is not and these elements all play because I suddenly remembered another gem by daddy Quaid. It was D.O.A. I never saw the original so this was what I had and consider that story, same premise but the poisoning is clear and in the beginning, and Jack needs to find out who robbed the IP of a place like Zoogle before the toxins overwhelm him (they all think he did it). As such we see a steeple chase of events where we see more grades of grey and in the end as he dies, we see that it was his lady who switches the ring with a duplicate and walks off towards the competition. Under the ember was a reflective side making a minuscule chip invisible and the chip fits into a holder showing billions in IP, and the two movies are connected by a hand with one small element (like a pearl bracelet) which we do not see until the final moment in movie two. Two good movies that become great as each population will entice each other to see the other movie. So each movie is no longer seen a X and Y but as 2*(X+Y), a nice little bonus is it not?

And it seems like the players in stream land are not seeing that, they are not seeing the benefit of remaking a good movie (regardless of revenue) and remastering it to the setting we see today, the corporations are all in their own right governments and we all seem to dance around that. Oh and there is a reason for the prune story, but that is something you will have to work out, life is just not rewarding without a decent challenge.

It bears thinking, does it not?

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Has Google lost the plot?

That is the question I am asking myself. This all started last night, well yesterday late as a man on the table next to me was complaining on the phone. He is a business man from South Canada (which in 2022 was still known as the United States of America). He was complaining as he wanted to buy something nice for his little girl (she just graduated, so she couldn’t be that little). He wanted to buy something local, but he could not do so as he was here (aka Sydney, Australia). The idea was laughable, but there you have it. 

So I needed to take a look at that, I understand what is going on, but have you caught on? So I wanted to be naughty (as I tend to be), so I looked for “Toronto Canada Engagement rings platinum” just in case I get the ‘drop’ on a certain person I know (it is not Laura Vandervoort). And guess what, all the top spots were taken by Garan Jewellers, in Victoria. Yup none of them were in Canada (or Toronto for that matter). And it got to be worse. There was one from a place called Etsy. So when I went there, I had the ability to Switch to Canada and Canadian dollars, or so I thought, but when I pressed ‘save’ the option remained in the true blue Australian numbers, the adjustment was not possible. Yet when I went to etsy.ca I was able to change it.

This is not a nice story, this accusation has more than merit. You see for all the things we try to explain away the one part that is overlooked is “The wish of the Customer”, the customer wanted a Canadian shop, with an optional engagement ring. But that is not where the advertisement money was, was it and more important neither show what the customer wanted. “Toronto Canada Engagement rings platinum” Others decided what the person wanted, other people set the stage of what he sought, but he never wanted that did he? He wanted something simple and it showed the one flaw Google has had for too long, the lack of enforced localisation. It does not sell advertisement, and in this case it actually does not help the seeker one bit. So you tell me, did Google lose the plot?

I am now and have for the longest time been pro-Google, yet I believe that this one, they got wrong and if I hear that this applies to one traveller stuck in a non South Canadian place, how many others face this setting? You think this is funny and yes to some degree it is, but when the fullness of 5G hits us, when Meta is everywhere. What happens to the localised voices? Will they ever be heard again? We think they will, but will they? When the advertisement bid and the localisation get in each other’s way? Bid will outreach localisation and that is something I warned some people about for several years. I merely did not expect to end up being that correct. So in this the question remains, has Google lost the plot? You tell me, I am not certain at this point.

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What? Already?

It actually started with a demo, one by Arkane (the makers of Dishonoured). They are giving the Xbox population RedFall. A game to be released somewhere in 2023. The demo was pretty awesome. No doubt about it. Yet certain things started to nag me from the beginning and this is PURE SPECULATION. I saw the setting of 4 players and the demo clearly states that this can be played alone. Yet the setting reminded me too much of a game named Evolve. A bland setting to say the least. Yet the people of Arkane have proven themselves, no doubt about it, but they are now part of Microsoft and Microsoft is all about team play, all about more people in a game. So I reckon that at some point it might be possible on what would have been a 94%+ game, Microsoft needs will diminish it to a mere 80% game. This is speculation, and you need to accept it. The game is a year away and so much could change. But it got the gears rolling and it was only an hour later that I came up with what I would call a shadow player. If I am correct It could change the game for either Amazon or Google (whomever buys my first IP bundle), I will add it to there. Microsoft is not invited to that party, they can falter and fail all by themselves. 

If I am correct (and I might be) this will change the game in a few ways and it allows pure solo play over a lot of games. You are still allowed to invite friends, that I fine, but it will be YOUR decision that count Microsoft has taken enough from you, as I see it. Time to give games back to the gamers, not the data collectors. 

It is an optional fictive setting, but if I am correct the streamers are about to offer a much larger stage of play and that is the first stage where streamers will set themselves apart. It is time for the next generation to become self-aware (as the phrase goes) and I think I have what it takes. 

So get ready to see your streamer to give you an edge you never had before in gaming. That is not on either Microsoft, Sony or Nintendo. It is merely the shape of things to come and in this Google and Amazon could get the advantage they need to push Microsoft to the background (as we tend to do that). A new age is coming and I am overdue for some serious snoring. See you all tomorrow.

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What next?

That is the question that is within me. I designed the IP for games, for TV series, for movies, new marketing concepts and execution of new marketing methods in 5G, I created ulterior ways to engage with audiences and all this in ways that others ignored because it did not relate to their setting of ““The supreme art of profit is to gain profit without cost” “If you know the final cost and profit, you need not fear the result of 100 investments” If you know the profit but do not know the cost, for every profitable endeavour achieved one will fail.”” I wrote this in ‘Economic arrogance of Achieving’ (at https://lawlordtobe.com/2022/04/16/economic-arrogance-of-achieving/) on April 16th 2022. That setting is the foundation of too many places and as such I ended up with well over a dozen pieces of IP, almost 2 dozen when I consider the 8 pieces I created in the last week. These places are ‘lauded’ by business sense, yet the truth of the matter is that new innovation does not adhere to business sense, yes the execution of the IP requires business sense, but the creation does not and tends to be expensive, as such my IP was a bargain, because I merely needed to look where no one else was looking. It was how ‘my’ version of something like Facebook was created 4 years before there was a Facebook, but I was stupid, I listened to bosses who stated that there was no business sense in that. They all driven by some mission statement. The largest folly of all time. 

So now I listen to none of them and here I am (not in a better place) but with dozens of IP that become public domain on September 30th on 4Chan. And the nice part is that the months it was already there, the winging of wannabe entrepreneurs are silenced. They can no longer make claims, the evidence was out there for months, they were merely not clever enough.

So, whats next for me? Well, I have set the larger stage of both ‘Kenos Diastima’, which I have decided ends with an open ending at the end of Season 3. That might change, but I lack the inspiration at present and the story is decently contained, there is the closing of a story, one with an open ending. When it comes to ‘Residuam Vitam’ there are still a few items, but the twist, the end and the scheme is as I see it in place. A story for the greatness of Lord Hades, a story no Greek ever told and that is the foundation of success? I am not sure but not all tragedies are Greek, that has always been the case, as such it is mere tweaking and adjusting. The third IP bundle was the hardest, the reason being that there are risks, risks I cannot dimensionalise and that bothered me for a while, but was it is part of the first bundle, I largely do not care. No one else is going this way and whilst those wanting millions by “The supreme art of profit is to gain profit without cost” are missing out as I am making a small slice of billions by ignoring that stage and it is on them for their shortsightedness. You see my grannie told me ‘You cannot make an omelette without breaking eggs’, a rule that makes much more sense than the altered Sun Tzu one. And now as the setting of shortages continue all over the world, and as they are setting the stage of shortages because they never considered hedging ones bets in a tranquil stage of balance. So as I see shortages all over the place, all whilst I see that the larger setting of decent pay is ignored, I wonder how many more are driven by the folly of “The supreme art of profit is to gain profit without cost”. Is that why I have the IP and others do not? I wonder if that is the only cause. You see, there are all kinds of people out there who see what I see, so why are they not out there, they might be. I just do not know, what I do know is that the IP I have is not out there, but soon it will be and at that point I wonder how BigTech and wannabe’s will be screaming ‘foul’. They will demand some form of compensation on the loses they have, but they cannot prove that the registrations were done at some point, this is why it is out there on 4Chan, so that there is a timeline and those who want to demand their slice will come up short. I rather have nothing than allow those wankers to get a slice because they were too stupid to wake up. He who can destroy a thing controls a thing. Herbert stated that in Dune (1965), it is not new, it is a proven concept and it has been out there for over 55 years. Yet I feel I am not done yet. I set some games, but I want to set a new dimension in gaming in the streaming game industry. I have some parts worked out, yet not all parts and this is not about a franchise, it is about a few games (I wrote about them before) to set the stage for people to consider streaming games and for the streamers to take development of their games seriously (especially Google). However there is nothing wrong with Amazon being the number one here. All stations that are on my mind, yet the bran still screams ‘What’s next?’ And the reason alludes me for now. All that IP (as well as two optional weapon systems) is making me wonder how delusional am I? It is an important question, the person not asking himself that question is the person who fails first, it is essential in critical thinking, one must be the devils advocate (he is allegedly represented by Wolfram & Hart, a law firm in Los Angeles). It is important to see failure around every corner. It helps to focus ones self and see if there are weaknesses in ones IP.

The benefit is that you test your IP again and again, the negative there seems to be an unbalanced amount of doubt on yourself in this way. Everything has checks and balances. That is how the world turns and as the greying of a population happens in the work environment, that shortness of vision is only getting stronger.

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Too cheap?

It is not a statement, it is a question. I started to ask myself this when I had a deeper conversation with one of the people I actually trust. I have mentioned it here before that I have certain IP for sale. The parties are Google, Amazon, Huawei (Tencent) and I added Elon Musk (that man can turn good ideas to gold). The initial stage was that thee was an idea that allowed Google (Stadia) and Amazon (Luna) to sell in excess of 50,000,000 consoles. Yet it was a low estimate. I believe it to be well in excess of 75,000,000 consoles. In the mean time Netflix has entered the field and even as they have nothing to really bring to the table, it seems that these three are not to serious about their streamers, but somehow Tencent seemingly is? And that started the exploration conversation that my idea was too cheap. Was it? You see the second pay cycle gets me 10% of the IP and sales value, so the second payment would be massive and the first one left me without worries, so why ask for more? I am not a teenager with the dream to have lusty gorgeous 20 year old ladies doing a balancing act on mr John Thomas every day, well not anymore that was decades ago. 

I now look towards a relaxed retirement and whatever comes with that. As such I created three IP bundles which (after some serious travel) received the automated release date on September 30th on 4Chan. An encrypted solution that was innovative and something a player like the NSA could not counter on 4Chan, not with that amount of images. As such no computer I touch will ever go near it, I merely have to wait for a clever person to figure it out and once released it all becomes public domain, a stage no one can counter, no one can make claims at present as they played their own silly games. A stage where ONE title puts the streamers on par with the larger consoles, straight in a temporary second place and that is on my numbers. If the numbers increase (which has a decent chance of happening) that console will stay in second place with an option to get pole position.  A stage Sony NEVER faced before, and this is not against Sony, I love my Playstation (yes, I need help). 

So here I was trying to convince my friend the simple setting that enough is enough. Why go greed driven for numbers that are too weird to my universe? And of course that station is rejected because if everyone else is greed driven, I have to be greed driven too. Yet when greed overwhelms you, you forget the sight of things. I created 8 parts of IP, I got there by looking around, not by looking after greed and that was merely the starting stage. I understood but never accepted ‘Greed is good’ (Wall Street, the movie), although that sentiment lives strongly on Wall Street as well. Yet in my setting what have they missed so far? Over the last year I have shown all kinds of IP (some open and public), but these ideas should have been in the hands of BigTech. At least one of them at least a decade, but greed is limiting their view and I am showing others this again and again. Yet, for some reason they are not catching on. So whilst they slap each other on the back billions elude them. There is now a chance that the third IP bundle is gaining mass and therefor value, I still thought that 2.6 billion was a little high, and there are risks that I cannot foresee, but looking deeper some might state that my estimate is too low. Is it? If I end up with 5% of 2 billion I will not complain, but the IP is now estimated at 2.6 billion and will optionally be higher. So is the estimate too cheap, am I delusionally too cheap or is the truth of the matter somewhere else. The issue almost came to blow as I looked at the Twitter issues (yesterday) where some are ignoring what is out in the open, what else are they missing? It becomes a much larger station when players like Forbes give us ‘Local News Losing Billions In Revenue Each Year From Digital Media Giants’ (at https://www.forbes.com/sites/bradadgate/2021/05/17/local-news-losing-billions-in-revenue-each-year-from-digital-media/) where we see “Local TV news continues to be a trustworthy and primary source to millions of viewers. This connection with the community and trust has been important, never more so than during the pandemic when local TV news reported strong ratings growth (although with the economic slowdown ad revenue was sluggish).” It is the added “A recent research analysis from BIA Advisory Services and commissioned by the National Association of Broadcasters (NAB), entitled Economic Impact of Big Tech Platforms on the Viability of Local Broadcast News, reported that local TV newscasts lose an estimated $1.873 billion each year from Google Search and Facebook News Feeds.” It gave me the the following parts.

  1. What is local news? Honestly, the news tends to be Fox, CNN, BBC and a few others and they are global. More important they ALL trivialised the Twitter numbers.
  2. This gets us to number two. Trustworthy is merely an 11 letter word that has less and less value in media and in filtered information (news that is approved by media shareholders and stakeholders). 
  3. So who places news on Facebook? I placed images from several sources, they are not news items, they are deceptively placed forms of advertisers placed BY the media themselves. 

A setting that goes on and on, so what numbers if Forbes bitching about and more important. When we look at some research instigated by the National Association of Broadcasters (NAB) I feel certain that I will find a whole range of issues. Painting the street in the colour of preference has consequences, yet Forbes is not too hassled on that are they?

As such where we are given “Whereas, ad dollars for local television are projected to be flat in the years ahead, digital media are forecast for year-over-year percent double-digit gains in ad spend.” It was a greed driven setting where local advertise systems ruined the market on greed, and when Google launched a true fair system the people en mass moved there. After decades to be given a real number was overwhelmingly interesting to advertisers, and now they all cry foul, all destroyed by their own greed and the Twitter setting merely echoes that. So why would I join those losers? I might not end with anything, it might just become public domain, but if I won’t get it, the greed driven will not either and when it comes out in months and they all come with “I could have gotten you soooo much” I can reply, so why didn’t you? It is the defeating move to the greed driven, to see them end with nothing, the sweetest victory of all. 

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The presentation will begin in one line

Yes, here we are one line further. In the recent past I gave rise to an innovation in presentation software that could bring a whole lot of trouble to Microsoft. They will be in denial, making all kinds of claims. Yet the foundation of worry (for Microsoft) remains. Even as I wanted to keep it exclusively for Adobe, I am not in contact with them and then it hit me. The solution could work with Google Slides as well. They are not yet as sophisticated as anything Adobe has, but to outstrip Microsoft might be a nice alternative. The idea that a free program could be enhanced so that Microsoft could lose up to 24% of their foundational corner is appealing (to me). If I get to pull it off, the station of Google Slides and optionally Apple Keynote could see a much larger pull and people will move away from Microsoft. We see Unionisation issues. We are given ‘Microsoft Issues Emergency Windows 10, 11 & Server Security Update’, as well as “Since March, however, if you run the RDgateway broker service on Server 2022 (and only that version), the monthly cumulative updates have removed that service. This behaviour is not normal; this is a bug.” Yes, we get it, Microsoft has bugs and it is having too many of those, all whilst other settings are equally problematic and that is where Microsoft finds itself. Losing with software and hardware to Sony and Apple. Losing web and cloud settings to Amazon and what do you think will happen when the foundational use of Microsoft Office loses the Powerpoint population to Google Slides? Yes, we know it, PowerPoint has so much to offer, but it merely added iterative settings over the last 10 years. You see between THEIR claim of what innovation is and what real innovation is comes with a gap and in the case of Microsoft it is the size of the Gran Canyon. So if I offer this one part, this one innovative part to Google and it shows to change the game, what will YOU do? Keep on believing that Microsoft will fix it? It was less than a week ago when we were given “Security researchers have identified a new MS Office vulnerability that could seriously affect Microsoft Word users”, and the Verge reported ‘China-linked hackers are exploiting a new vulnerability in Microsoft Office’ (at https://www.theverge.com/2022/6/1/23150318/microsoft-office-china-hackers-exploiting-follina-vulnerability-tibet), so how much longer will you take chances? I get it, there is very little that can compete with Microsoft Excel, but when I can create something so innovative, something that Microsoft should have fixed a DECADE AGO and I give it to Google (sell it, I meant). I could add it to my IP bundle 1. When I can pull that off, do you think that the 17%-29% that does not rely on Microsoft Excel will stay in that dangerous spot? I admire loyalty, but that does require the software firm to be entitled to that loyalty and they dropped the ball way too often. 

As such the game is on and this all started less than 2 months ago when I saw something in a presentation that made me shiver. In two decades Microsoft had not come up with a solution and I saw it in minutes, I adjusted that simple view, added a few elements and It could easily be added to the Google suite. Changing the game is easy when you know where to look. A setting that could cost up to 29% of a core business. I wonder what happens to the Microsoft stock when I pull this off. Perhaps someone in that company will finally figure out that what they market is not representative of the truth. I just wonder if they even realise how far of course they have gone through the presentation of spin. The fact that I can pose that much of a danger is enabling in so many ways.

I preferred to have handed it to Adobe, nothing bad about Google, but it coincides with a weird dream, one I described in ‘The hardware perimeter’ (at https://lawlordtobe.com/2022/02/25/the-hardware-perimeter/) and ‘Pristine and weird’ (at https://lawlordtobe.com/2022/02/24/pristine-and-weird/) on the 24th and 25th of February 2022. There I saw an Adobe future becoming the larger player of high end office solutions. And even as I was a dream, I saw things and applications that I have never seen before, The application of blockchain to documents and data projects. Adobe had solved certain parts that could set a Lifestage to any document, who made it, who changed it, where it was changed and so on and the legal industry as well as large corporations were going gaga (not the singer) for that solution. As such giving them the presentation edge made sense, but in this Google is just as much a player as Adobe, not as refined, but for the bulk of the users good enough. 

A simple presentation that shows where the big boys are and where they could end up if they do not fix their game. #Justsaying

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The mind, it continues regardless

That is my setting for today, or it was my setting for today. It started yesterday when I wrote ‘Presentation and awareness creation’ and in the mean time, my mind has come up with 7 pieces of IP. This IP is different, it is based on stuff that exists. So at best I could get some innovation Patents out of them. Both Google and Amazon have some of the goods, some of the other IP is set to a setting neither have, but it links to stuff they do have. Beyond that I created a stage that is not new, but has never been set to this stage, so I got 7 pieces of IP, pieces that a player like Google should have, and for the best of me I cannot imagine why they do not have it.

You see, it started with the Eaton Centre Mall in Toronto. Yet Canada has more than 3700 malls. The US has over 110,000 malls, yet the top three states are California, Texas and Florida and together they have a little over 39,000 malls. And the news we see is not good, so soon there will be a free fight on which mall survives. Europe has over 9000 malls. So we have a setting where Google or Amazon could have had the stage of Augmented reality in over 50,000 malls and you merely need to get 5%-10% over the bough and the rest will follow, more important, too many malls are alike. So players like Gap, Apple, Zara, Lindt and several others are nearly everywhere, so there one solution would fit all those shops, unless the shop wants to distinct itself. I even came up with an idea for Victoria’s Secret (as any guy would), all out there and no one is seeing the essential need to create a stage of engagement with its audience. Especially in the US where some claim that over the next 2-3 years 50% of all malls will perish, the essential need to create interactions with your audience becomes very important and that is where I was lat night tossing, turning, reshaping, reshaping and reshaping what was. After that I deployed, redeployed and redeployed and with every iteration the systems was upgraded, updated and improved. I cannot (and will not) claim that I fixed everything, but I got a lot done and now the mind is looking to change the stage of the people, beyond the mobile phone. I even saw another venue and whilst writing this IP number 8 was created and this is IP none have. 

So why are these two players not out there creating new markets? I set the stage of several new markets in the last three months alone. So will they all work? I cannot say and at least one IP has risks, but how much risk are you willing to take when the reward is close to $3,000,000,000? Does it warrant an investment of $50M-$75M? Then there is the stage I pose here, how long until these parties stop iterating and start true retail innovation through presented awareness? We are now in a stage where we can make the views from Blade Runner a reality, yet no one is going there. Why not? Is it the money? Yes, consider H&M, Gap, Zara, Fashion Nova and Sephora, all competitors. Do you think that when H&M starts their Augmented Reality displays that Zara, Fashion Nova and Sephora stay at home printing leaflets? One entices the other and there are over 50,000 malls. A stage where a few hundred retail brands can decide the new wave of audience engagement through Augmented Reality. It was not rocket science and I am not the first player to see this. Players like Omnicom have a decade of preaching the essential power of engagement. And now that the markets dry up, these players better take the dollars for donuts track, before the bobkis settlement comes in. 

A simple view gave me the idea of 8 IP, so what is keeping Google or Amazon from waking up? I wonder what excuse they will bring to any table.

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Presentation and awareness creation

That is the setting I was considering today. It goes beyond my 5G IP, that is pretty much done for. There are more avenues to consider, but perhaps a a later day. I initially thought of adding to this, but when I was looking at the Eaton Centre Mall, my mind wandered in another direction. You see, these places are making themselves obsolete to some degree. I know that we are in the post Pandemic stage, yet when I see the massive lack of people, the stage of such a mall with its rental needs will find itself short of tenants sooner than expected. The Lindt, Apple, Abercrombie and Victoria Secret will remain, but it is the stage of the rest that sets the tone of the mall and no matter how much space H&M gets, this mall in Toronto needs more people, like 2500 more at least. As I see corridor after corridor, the same solution that applies to Monte Carlo and Riyadh also applies to malls like these. They need more the other two might not need more, but the creation of traction is everything. Nearly any mall manager can tell you that. It is presentation that sets the stage for awareness creation and some malls need it a lot faster. So other venues are needed, funny enough, the technology is there, the options are there, but the coin is not dropping with either Google or the Mall manager. You see a place like that needs augmented reality. When you see the queues, the foodcourt lines and the people waiting in a place THAT big, augmented reality will create awareness with the visitor and presents the people with sides of the Mall and it’s shops that are currently not happening. More important, places like TRO and Omnicom taught me the important of engagement and these malls are not engaging, they are not inviting engagement. Having a Tim Horton app that takes and records your data just doesn’t cut it, in this I reckon that augmented reality will, especially in a wide open space like the Eaton Centre Mall. I watch the dozens of people stride their mindless walk, so see or be seen, and it is no longer about being seen, dozens of people all wearing the same blue mask, like one large family. And all that empty pace remains unused. So how log until someone in one of these shops wakes up considering there is more to simple awareness creation? There is more to the presentation of self? Three places that could benefit and dozens of other places equally not waking up. In all this I wonder why Google hasn’t offered those services already, they had two years to get there act together and I reported on this option as early as July 28, 2016 in ‘What we waste away’. More clearer on February 1st 2022 when I wrote ‘The opportunity for 2022’ (at https://lawlordtobe.com/2022/02/01/the-opportunity-for-2022/) well over 90 days ago. As such I feel that Google and places like that are asleep at the wheel. One augmented reality for Lindt and it sets the stage that 500 shops would be seen to and lets not start on how Apple hasn’t seen the light of that. With well over 500 retail locations? I stated it before, someone is asleep at the wheel at these places and there is a reason that I have all this IP (close to a dozen). Those who doubted me just look at what augmented reality offers and wonder why it is not everywhere. I rest my case.

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