Tag Archives: Adobe

March 10, 2022 · 03:48

Direction of my tech

Yup, that was what I was contemplating. But only for a little while. I reckon that my 5G IP is pretty complete for a first version. There are more sides to contemplate, but it becomes to much like speculating where others might want to go. Or as some would go with (Microsoft) Contemplating where we want consumers to go next. I do not think that is the best path to take. I have several roads mapped, yet I suddenly remembered Tim Minchin, he said something to the effects of (altered for my case here) “If you chase orgasms, you’ll never get one, if you aspire to give other people orgasms you might get a dose of pleasure in the process” It actually applies to tech too. If you hunt on the statements on what people are supposed to need, you will miss the mark too often. If you give the consumer what they will need you could benefit too. So my IP was set to the consumer, to the retailer and to increase their safety. Weirdly enough as I was doing that, I came up with a few ADDITIONAL sides that the IP could deliver giving the people what they might (and might is important) need. In that process I opened a larger revenue stream on a bigger foundation. Yes, it requires Google to add functionality, but there is every indication that they will go there. That indication is set to two foundations. The first is that they need to stay ahead of Apple and others, and giving that advantage allows for this. They also need to set a larger conditional stream, based on a new metric. You see, for now we see cpc (cost per click), cpm (cost per thousand impressions) and a few more. I believe that 2022/2023 will proved that they need to add cpl (cost per location) a niche and targeted view that more likely applies to real estate and local business, but it sets a targeted revenue stream for walk videos, location videos and there are thousands of videos. GoPro alone has 10 million followers, I have not seen clear metrics on walkabout videos, but they are there in the tens of thousands and when you link that to Google Maps that market starts getting interesting. One walk on 5th venue video has 487,957 views. Consider how many real estate people would be interested if they can grab that cpl? And it is global. New York, Los Angeles, San Francisco, Chicago, Toronto, Montreal, Paris, London, Munich, Amsterdam, Stockholm. Villages in Switzerland, Bavaria, Austria that need is already visibly increasing. The moment we have a connected Hybrid view with Meta that need will pretty much explode and it works for Google to have this, there are thousands of walk video makers, allowing them to flourish will enable more revenue (and Google was never sad about more revenue). For this consider the realtor Sotheby’s International Realty (London), when that option arrives, do you think it walks away from 736,891 views in just a few days? And yes, there will be more views in larger cities with tourist appeal, but when you search for a house or apartment in any place, who does not check out what YouTube has to offer? When these parts became clear to me, I adjusted the 5G IP I had, I added for a Hybrid functionality because that is where we all want to go. Even now, even as too many have NO CLUE what Facebook (now Meta) is up to, I already see that coming. And those with a gaming PC (especially with a second graphics card) will be ready in 2023/2024 when that is offered. I foresaw the need, I considered that addition and as I saw that there were more options, more choices to allow for and basically adhering to the consumer needs got me there. I come from the IT services branch, not the sales branch, so I hear what people needed, I converted to fill that need, not tell them that there is an alternative with some lame ‘What if’ statement. I reckon that 2024 will be the year when salespeople will finally put that sales tactic to bed. They want what is at point A, so you get them there. I found a method to allow industry 7,8,11,17, and 21 to enjoy what point A offers as well. Yes, I did not offer this to industry 1 through to 23 because that was not the goal and all those sales people telling me to do that, I say ‘Why?’ There is a group of consumers that have a need, that need is satisfied and offering 5 other groups to offer what they might need is nice if they are there. But the rest? What rest? They are seemingly somewhere else. Stop catering to ‘wannabe’s’ and ‘what if’ people. 

Two distinct systems with the grasp of several and a third system is starting to take shape. The two systems will have access and enable all kinds of software solutions and there I found a few options, but some of the changes seem pointless until Meta truly launches, when it does I will see all the wannabe’s running scared and running in panic not to lose the revenue. Like a wall of water coming at them and they are holding a one litre beaker. Not to stop the wave, but to fill their beaker for themselves. Some will fill it, some will not and then they look at the second ave coming, all whilst funnel giving the consumers and retailers a long term revenue though the application of a mobile pipeline. Not a pipeline ON mobiles, but a pipeline that is mobile and Hybrid will stamp that need out pretty quickly. I was fortunate enough that my need can satisfy that side in addition of what it was already doing. So whilst I believe that 2024 will be ruled by Meta, Google and Amazon, they will not be alone. I believe in that new setting Adobe will be uniquely placed to set new standards and what was a $13,000,000,000 annual revenue company could double, optionally even triple. All options that Microsoft let fly by, they relied on hype and spin and in the new setting that will not fly. It is like watching IT in 1998, all trying to sell concepts. In a time when Google, Apple, Amazon, Meta and Adobe have proven themselves, we need not wait for some roadmap of a concept product. The people have had enough of that and they are looking for alternatives. That is why I believe that Adobe will make larger waves and as a graphics company they do have the Rolls Royce solutions out there, so they do have the edge. 

It does not matter whether I am right or wrong, do you (consumer/retailer) have what you need to get the job done? Are you ready for 2023? You need to start thinking there. Most people and businesses do not have the money to buy in January 2023 what is required. And you need to think longer term, you need to think that what you buy in 2023 needs to be good to last you to December 2025. I countered that in the past by not buying the latest, but by buying one model older. It was often 40% cheaper, merely 10% slower and would last me 2-3 years. That is the stage you need to think of now. Because when Meta is introduced it will impact people and businesses. It will not end for the ‘old’ Facebook, but the shift will start, so make sure you have what you need. This is not merely for high end places, for expensive stuff. Simple pharmacies, book shops, cafe’s. For them the market will alter as well, they need to see where they are and how far they can go at present. They could wait and lose the market of course, but that is up to them. As for the direction of my tech? It is out in the open, because I tried to adhere to what the people needed and what they are most likely to need. But in the end (Q4 2022) I might have to offer alterations and additions to more closely adhere to their needs and I can, because national 5G will not be ready in many places, which works in my favour as well (yay me). 

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March 9, 2022 · 17:08

Microsoft, for cold laundry

Yes, there is a need to go there. You see there is the setting that we kick Microsoft as a civic duty, but how long do you need to kick them for it to be regarded as for personal pleasure? Yes, that is the question and it is more to the point than you think it is. Two days ago I wrote ‘What we hope for’ (at https://lawlordtobe.com/2022/03/07/what-we-hope-for/) there I gave the setting that Microsoft is in more trouble than we think they are. They are losing the gaming niche, the ‘tablet’ niche, the cloud niche, the SaaS niche and optionally the office niche as well. That is a lot of terrain to lose. I also stated there ““Microsoft is in talks to acquire cybersecurity research and incident response company Mandiant, according to people familiar with the discussions, a deal that would bolster efforts to protect customers from hacks and breaches”, you see, it is not merely “bolster efforts to protect customers”, it is about preventing and protecting the customers you have and as we are seeing several Microsoft issues”, a few hours ago I learned that they do not even have that. ArabNews gives us ‘Google buys Mandiant for $5.4 billion’, the article (at https://www.arabnews.com/node/2038611/business-economy) “Google is fortifying its cloud services with a $5.4 billion acquisition of the cybersecurity firm Mandiant, the companies announced Tuesday”, as such the clouds around Microsoft seem increasingly less secure soon enough. Microsoft will find someone (I think) and they need to find someone and set the stage to a stronger Microsoft. Yet as I see it they lose gaming to Amazon (I was happy to help Amazon do that), their Surface thingamajig will lose to the Apple iPad more and more, and the Mac Air book takes what is left and the cloud is increasingly less and less secure, as such they are losing market share to all the other cloud providers. The SaaS niche is different, it relies on the cloud, lose one and you tend to lose the other as well to some degree. So now the last straw for Microsoft is their good old Office backbone. It is firm (for now) but the cyber issues will affect their mail system and it already has had a few issues. But the big push could come from a very different angle. Adobe will be the largest player in several ways. There is additional consideration that when business aligns for Meta, Adobe will get a fair share of that business and should they push for the an ‘office setting’ they could clearly clean house. The last setting is pure speculation. There is no educated guess in play. They need their version of Excel, Word, Powerpoint and Mail versions to impact Microsoft even larger, but that is not outside of their abilities to do so and moreover, as Meta will go in 2024 Adobe will feel forced to go there. If only to cater to the millions of GoPro users who will see new business ventures in a Hybrid setting of the Web, Web3.0 and Meta. I think that Google lacks more elements than Adobe does so Adobe is in a good place. No matter how we think it will go, I feel more and more certain that Microsoft is about to lose a hell of a lot more than they bargained for. I wonder if they ever saw that part coming as they increasingly believed the spin they put out there as well. Consider their 2018 setting: ‘The most powerful console in the world’, it was surpassed by the weakest (Nintendo Switch), it will optionally also be surpassed by the Amazon Luna (if I get it my way, ha ha ha). At that point, what did $68.7 billion get them (as well as the $7.5 billion for Bethesda)? Seventy five billion to end up in 4th position in gaming? Google buying what they need for Cyber security? One could argue that soon the buzzards will circle Microsoft, but that might be a little too negative. 

I saw Microsoft grow from nothing to the behemoth that decided what we wanted. Now it is turning out that too many are eager to find someone else, in too many IT fields. There will be Microsoft lovers out there, eager to state that I am wrong. I could be, I freely admit it, but when you put the facts together, when you collect the information out there and the weaknesses that they show gives a larger rise to my version (which has speculative sides) and the largest setting is the one we do not have. What will Adobe do in 2023/2024. It will impact several players a lot.

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March 7, 2022 · 14:05

What we hope for

IP is a tricky thing, it is usually where we hope the people will be when it is ready, some are continuation of ideas and some are a wishful thinking approach to what might be, or become.

I understand this part. You cannot sell if people are never going to go into that direction. It is wishful thinking that they will get there. In all this, I am no different. I expect the world to evolve (or become extinct) towards the 5G stage that Neom city stages it to be. It might merely be Neom at first, but it will throw the bough of marketing into a different heading and my IP will be ready when they do. It was not rocket science. It was always going to change. There was no other way and no matter how many marketeers catch up, or try to turn the dial to THEIR advantage. It was always going to happen and the marketeers that were not ready for the shift, they merely seize to be. The market was always going to reroute because scammers, spammers and criminals stopped the current direction, 5G is enabling them more and more and we see this Wild West corral approach to ‘cyber safety’, doing whatever they can, the reality is that there will be no real relief until 2025, and that sets the stage even more to my advantage (yay me). Yet it is not about me, or my IP. It is about the stage that I set in motion. I am merely in the right place as will a few others. I foresaw a massive crash of Microsoft. Spin only get you so far, but they are so driven to Azure, Spin and ‘their’ great innovations, all whilst iteration is the best they can get. It opens up a drive in a few directions. As I personally see it Microsoft is about to lose the gaming platform to Sony, Nintendo and Amazon. They are losing more and more tablet grounds to Apple and Adobe could set the sails to take a huge chunk out of the Office market. All that and a global Azure outage. The last one might be really bad luck, but to go out globally is rattling the cages of too many and there lies the rub. GaaS and SaaS are setting a larger stage, a stage where people look to what they can TRUST, and there is my open IP connecting to a lot of it. (Yay me). Instead of looking for spin, looking for hype, the offices of GaaS and SaaS required updating and stabilising. So in this Microsoft is in a bad place. Even as we were given 3 weeks ago “Microsoft is in talks to acquire cybersecurity research and incident response company Mandiant, according to people familiar with the discussions, a deal that would bolster efforts to protect customers from hacks and breaches”, you see, it is not merely “bolster efforts to protect customers”, it is about preventing and protecting the customers you have and as we are seeing several Microsoft issues and close to none from the Amazon, IBM and Google area, Microsoft could lose this side as well making them a loser three times over, but no fear. They paid $68.7 billion for Blizzard and it will not be enough. Me (and my sense of humour) attacked that deal by handing out IP and gaming ideas as freeware for Sony and Amazon developers. It is my ‘subtle’ way of telling Microsoft to wake the fuck up. And that is merely the beginning. When my IP comes through to certain parties Amazon and Google will cut Microsoft game revenue in slices, not all mind you, but well over 30% and that is before I show them a new direction they ignored for a decade and they will lose acquiring more. I reckon that it is in the air where the SaaS will go, but IBM, Amazon and Google have equal chances. OK, Google has a better chance. But as I wrote earlier, not reality but a dream, I saw adobe evolve and take a massive chunk out of the Microsoft office population and that would hurt the most. And the Office issues in the last two years were not the greatest for Microsoft, so that field could open up and some are on the Apple trail, some prefer the Google trail and yet it is not enough, a player with the proven track record of Adobe in SaaS could overtake and shoot Microsoft to rubble. It sounds violent, but that is the SaaS field. And Microsoft has had too many issues in too many places at the same time and trying to hide behind Mandiant might not be enough this time around. I admit that I could be wrong, but I can wait to be proven right and those believing the Microsoft spin will end up with a larger mess than they are ready for, but that was the choice they made. With gaming and 5G IP I will hopefully be in a place to step in and at some point either Google or Amazon will have to reconsider the station of selling 50,000,000 consoles to a population that could be a lot more, could open a lot more and that bill fits Amazon better then Google, but Google needs to make choices at some point, with the SaaS and GaaS in such a volatile setting Google might not have a choice and losing more ground to Amazon is not in their best interest. 

Yes, it is all based on what we (read: I) hope for, but it also sets the choices we see now, the choices that some reporting channels ‘trivialise’ and that some ‘minimise’. The consumer at some point catches on and as such Microsoft is in a not so good place on several channels where they boast good times. Reality does not give them that pleasure and it will take more from them soon enough.

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February 26, 2022 · 01:50

Web Web Web

My mind has been pounding on some new IP. Not really IP, more of a concept on what Ould become great IP. Yet will it be mine? I doubt it, there are plenty of takers, but for some reason I believe that Adobe has the inside track here. Whilst players like Microsoft make all the spin, make all the presentations, they deliver too little. Whilst they are all about Office365, we see a collection of bugs that still have not been resolved. And as they grow their product they also grow the traps and the pitfalls. 

So as we see (or recall) “The bug in Exchange Online, part of the Office 365 suite, could be exploited to gain “access to millions of corporate email accounts”, said Steven Seeley of the Qihoo 360 Vulcan Team in a blog post published yesterday (January 12 2021).” It would be come time before we could see “The Exchange Server flaw is one of 55 vulnerabilities fixed in Microsoft’s Patch Tuesday update. Microsoft is urging administrators to apply patches for a remote code execution vulnerability in Exchange Server, which is being exploited in the wild. (Nov 2021)” as I personally see it, Microsoft is digging its grave deeper and deeper, all whilst complaining to Congress about anti competition issues. How about fixing your bloody program? Optionally in less time it take a woman to get fucked, get pregnant and deliver a baby? Rude? You ain’t seen nothing yet! Microsoft complains wherever it can, against Apple, against Google and it takes over 36 weeks to get the Exchange flaw seemingly under control. I used seemingly as we also got this year ‘Microsoft kicks off 2022 with email blocking Exchange bug’ with the added “A coding mistake after a January 1 auto-update is causing the FIP-FS anti-malware service to crash with the 0x80004005 error code when it encounters 2022 dates”

Apart from the idea that kicking Microsoft should be regarded as a civil service there is actually a bigger fish to fry. 

The who now?
You see this is in part about Web3, it was one of the stopping points that my mind entertained towards some of the software that I saw in ‘Pristine and weird’ (at https://lawlordtobe.com/2022/02/24/pristine-and-weird/), I gave additional views in ‘The hardware perimeter’ (at https://lawlordtobe.com/2022/02/25/the-hardware-perimeter/). I still believe that in some respects Adobe might become the salvation. In 15 years of Adobe I have crashed less than half a dozen times, Adobe, or as I tend to call them (with a giggle) Macromedia Plus. You see, Adobe is a union (OK, they bought the other place) of Adobe and Macromedia. You might think that this is not a big deal, but it is. The union of two great innovators in their field. I truly wonder if Microsoft understands what an actual innovator is, they spun it so often in so many area’s that I truly believe they forgot what true innovation is. But consider Adobe and Apple, what if Adobe gets the sources of Pages, Numbers and Keynote? They would be close to ready. They still need a good database to stage the next scene but there are all kinds of solutions in that direction. 

The hardest part (for them) would be the web in a web stage.
This is not some fictive side, it will be the connection side of collections of blockchains (finance, documentation, hardware foundations and document tallies. The example you saw earlier is something I saw somewhere and it fitted the bill as closely as I envision it (I do not have the right software to make my own) that might get the closest to what is required, as well as a new need for checking the integrity of blockchain based connections. The need to check the integrity becomes overwhelmingly essential and when it comes to integrity checking, there is every indication that Microsoft is not really on board with that need, or its board of directors might be filtering out anything negative until AFTER it launches. In that setting a player like Adobe (or Google) is a much safer bet and that matters.

You see, I saw as early as 2009 that the borders between hardware and software were overlapping in some grey area. The initial stage of brand of hardware would be overshadowed by the software controlling it and there is the rub, the court cases where we get some version of ‘She said versus She said’ will overwhelm courts and the law is nowhere near ready on such cases, because the rules of evidence are not ready to process what gets to court. You see, to some extent Web3 might be a solution, the blockchain need will govern the desire, but there is also the larger case. We are given settings like “the idea of decentralisation” as well as “a possible solution to concerns about the over-centralisation”, but the borders of what we see to what is centralisation and decentralisation is becoming blurry. We see voices like Kevin Werbach, author of The Blockchain and the New Architecture of Trust making mentions on the lack of decentralisation, some give us issues on scalability. But what is scalability? It is a serious question. You see Microsoft, Google and Apple have their own ’version’ on what constitutes scalability, but always towards THEIR OWN design and I get it, that is one point of view, but when did you see a clear presentation where the CONSUMER is shown a presentation to see scalability towards their organisation and another organisation? An accountant compared to KPMG? A consultant compared to Deloitte? You think it does not matter but it does and the cloud brought it a lot closer than anyone realises. The booklet version is “scaling is the process of adding or removing compute, storage, and network services to meet the demands a workload makes for resources in order to maintain availability and performance as utilisation increases”, but as I tend to say, cloud computing is computing on someone else’s server. The term of scalability ‘adjusted’ from home processing to cloud processing. It is there that you see the larger stage of bilateral processing. The workstation (like I described earlier) with a thick client and local stages, often connected with a secure server that protects its settings and a cloud environment. A sort of 2 stage security in place and that is the larger danger. Microsoft (et al) want you to trust them, all whilst they screwed up your life with 36 weeks+ Exchange online dangers and they cannot change, they are too much involved with their board of directors and THEIR needs of the story as it needs to be. And as I rudely stated at the beginning with every chance of getting screwed over and their ‘spin’ impregnating you, but the turnaround? There is none! And what do you think their liability is when you see that your IP is gone? So whilst the news gives you “Vulnerabilities are being exploited by Hafnium”, how long until a message from the cloud provider is given to you that due to configuration errors detected we do not consider any liability against us to be valid? And let’s be clear, Microsoft Office is Exchange, Word, Excel, Powerpoint and Access. They have had 25 years to clean it up, but the waves of iterations (new options) have given rise to issue after issue. Is it such a surprise that this stage might start flowing towards a player like Adobe who will add a near universe of new options and all that arranged in some next generation skin that incorporates some version of Web3? 

There are other players (Amazon, IBM) but in what I saw in ‘Pristine and weird’ Adobe fits the bill better and more complete. Even as I saw additional parts, I saw a stage where hardware is more interchangeable with software and Adobe has proven the field there. You see, as hardware from Cisco, Dell, Huawei and Juniper become more generic, software will have a much larger impact and the hardware will merely open doors to WHAT is possible and how fast the new options could be. A different setting but not merely due to the cloud, but because the one man show technologies are on the way out, pretty much like Microsoft already is. A stage that has now become too unreliable to consider trusting. And where will Apple and Google be? Apple will most likely have a larger niche, Google has been accomodating on several levels, so they both have larger fields and for them it matters in the long run. Other players will need to push for their niche, a cooperative niche or they will become obsolete, almost as much as Microsoft soon will be. But that is merely my point of view on the matter and my point of view on where we are going. Feel free to oppose my side, but do not forget to check all the facts, for now they are on my side of the equation.

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February 25, 2022 · 07:35

The hardware perimeter

It started yesterday, I wrote about it in the article ‘Pristine and weird’ (at https://lawlordtobe.com/2022/02/24/pristine-and-weird/). My mind started to pound on that again today, but this time it wasn’t a dream. I was pondering a few hardware sides. You see, the software thoughts (now filed away for Adobe eyes only) are one thing and I am not going on about it, just to avoid giving Microsoft good ideas, they can pay for those (and through the nose). It is the hardware. The display a Sony display (could be something else). The PC on the stand is something I found hours later. It was a lot like the OptiPlex 3090 Ultra Desktop. But there was more to it. It connected directly to the telephone and internet. More importantly there seemed to be a smooth interaction of both, phone calls could be registered and more important could be created as a new blockchain or added to a blockchain. Like the PC was registered with Processor to a blockchain, as was the location of the PC. The PC has 256GB DDR5 RAM, had a 2TB SSD and was running something I had not seen before. It was not Windows or MAC. A setting where we see PC’s having forensically secure connections. And these systems went to the cloud as well kept a connection to the local server. Blockchains kept a track of all that needed to be kept. Who created the document, who called who and so on, kept in files and logs. I reckon that will be the future of office requirements, but not a normal office. High end offices like law firms and accountants would use these cloud driven systems so that they could show what was done, when it was done and where it was done. The last part is one most tend to forget, but anyone who served in technical support on a larger scale can tell you that WHERE information comes from is rather important, more important than most realise, as such blockchains can be useful in many ways. Even now some are in denial, but 5G will force the need of a larger comprehension of the Byzantine fault to the front of many international players and the need for forensic records will then be pushed to the front. To get such a system there will be many contenders and those who can link together will become the system of choice, the old 90’s setting with DELL, ASUS and IBM is over, if they cannot work together they will end up being cast out. As such Dell and ASUS will have an edge, but IBM has plenty to offer too, especially with the cloud they have. This field will be rich of options soon enough, it will drive companies into larger fields and larger updates, yet the stage is not completely shaped and as nations become completely 5G, that need grows more and more. The stage of PwC with its Tesco failings are over. There will be a setting and those who cannot produce these blockchain references will end up becoming redundant. I do not believe it will be soon, but we will see such setting rise more and more from 2024 onwards. The hardware perimeter will shift and it will shift not fast, but it will shift more drastic than ever before. And governments will push for it, their budgets have become that volatile. We have seen all kinds of optional evidence in the last three months alone and it will only get worse, so the drastic shift seems clear, but that is based on views and there is a stage of presumption there. We can enforce the educated guess, we can deny it or we can prepare for it. Whatever you do, when it does come, there will not be some 3-5 year option, it will hit, it will hit hard and it will hit everywhere. That is what I speculate and it is speculation. 

But see the news today and the shifts we see are all staging change, change in every direction everywhere and the cry for larger blockchain implementations will start sooner, just how soon remains the question. 

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February 24, 2022 · 20:36

Pristine and weird

There are times when the dream is nice, really really nice. But nice does not cut it, it was also confusing. I was in some kind of mansion, not a normal mansion. The mansion seems to be in the UK, the gardens around the mansion had a British feel to it. It was the inside. At the very centre of the ground floor was a kitchen, or perhaps better a kitchen combination. Around that kitchen was a collection of cells. Each cell had an entrance part, that would link to reception areas. These would connect to some form of living room which connected to 3-4 smaller rooms. One was for some kind of office manager as well as business executives. It was some kind of consultancy firm, but it all was extremely high end, like the Rolls-Royce of consultancy firms, for the really really wealthy or important ones v(so it looked at least), but that was not what was weird. It was the software that the office managers looked. Its foundation was like a blend of Norton Commander and Norton Utilities, but like it was given to Adobe and they went to town on it. The front page, and everything connected could be edited and maintained to their own pleasure. Headers could be personalised, front screens were adjusted, and all subsequent screens were matched to a personal version. They seemingly all connected to some cloud setting. One manager started with some version of Calendar and a ToDo list. The left side connected to applications that this office manager needed. Different managers hd different profiles. The first one had a green setting, another was blue based, but that level of personalisation is one I have never seen before. It was like Adobe combined its colour abilities in an office setting, complete with dashboarding, database and some kind of presentation software. I saw glimpses of the presentation software, there were Powerpoint/Keynote elements, it had Prezi elements and it was free-flowing. Almost like any part could interact with Photoshop, Indesign, Illustrator and substance. It was weird and at times confusing, but everyone had its own true free and personalising side. It then dawned on me that most software is all about ‘the company view’, no one allows for TRUE FREEDOM AND PERSONALISATION. Cloud software should allow for this and such a system would be high end, and I reckoned that is why it would be an Adobe setting. On this foot, there is off course the rewarding idea that Microsoft could lose another slice of business, short sightedness and non evolved.  A side that niche players like Adobe with its Subscription software could optionally become a much larger opposition to other cloud system subscription players. A setting of such personalisation has other impacts too. But that is not the exercise of today. I saw files with two part headers, files with a blockchain part, a descriptive part and some time part. It as more than just time opened and time edited part. It had the last 5 edit times, timezone mentions. Localisation points, Computer GPS info, with linked map location (what office). This what I saw was all real next level shit and more important, it was the first time I saw a system that was designed for THE USER, not the propagation of a company. It was really nice, to adjust ANY part to the need of the office Assistant or business unit. An approach I never seen before to this degree, is this where we are going in the cloud? All files a much larger stage of interaction, with block-chaining on every part, an almost forensically secure system. 

Did I glimpse into what could come, what was possible, or did I not look into the right direction? I cannot tell. The mansion was overwhelming. Every business lounge was like a business lounge you see as a sitting room for the rich and famous. It was a confusing setting, but in all this the computers came back. I do remember that one office had an Apple setup, the others had some kind of Sony display, with some kind of super-slim computer attached to the display foot. I had never seen it before but it was no wider then the display foot, I initially didn’t even see it was a separate computer. The 32” Sony display looked amazing. I cannot tell what was more build to impress, the computer or the software both were amazing. And then I woke up.

An interesting sidestep in office software on a new level, a level office software never contemplated before and in this Adobe might have a large inside track, a track players like Microsoft are unable to tread, their ego stands in the way on too many points in such a track, as such, a player like Adobe could win a good chunk of that business. 

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September 20, 2021 · 21:18

Taking and making what it gives

Yes, we seem to think that this is the stage we need to be in, and at times you are correct, that is what there is. It dawned on me that at times innovation, or innovation alike can drive creativity. In the past there was an option to get into movies required a fortune, so you either tinkered by the side of the road, or you were some rich kid, that was the reality. Now consider that this is no longer the case, the stage is set to two elements (three actually).

1. GoPro Hero 10 ($600)
2. Mac Airbook (up to $4500)
3. Software (up to $500)

So for $6000 (max) you could have all you need to become a cinematographer. The laptop idea is expensive, there are cheaper solutions, to under $6000 there is a stage where you can make all kinds of movies and there is no cost for film or development. As we were in lockdown, the mind wanted to travel, so I started to watch the walking tours, a lot of them in 4K and most of them made with older GoPro devices. You might laugh, but some of these walking tours equal decent TV and in some cases cinema trips. I saw Portofino, Cannes, Monaco, Vancouver, Montreal, Buenos Aires, London (several), Riyadh, Jeddah and a few things stood out. The movies were well above average, the streets in Canada are amazingly clean, Portofino was worth the watch for a few personal reasons and so on. I believe that we are one step away from a ‘small’ company like GoPro to put a massive dent in Hollywood and that is before you realise that we will be drowning in amazing movies, the stage is already there that amateur film makers can make ‘their’ version of the Blair Witch Project. Another version of Cloverfield and we can go on in all kinds of directions. I myself was entertaining an idea in another direction (no matter what), but I am an idea man, not a movie maker (not yet anyway). 

And even as GoPro is making headway into setting the dynamic movies to a new height. I predict that they will corner the market in several ways within the next 2-3 years. I believe that the information given here is incorrect “The number of GoPro devices shipped worldwide has been decreasing since its peak of 6.58 million units in 2015, to around 2.8 million units in 2020”, there is not a decline, mainly because some people STILL use the GoPro 4, a lot are still using the GoPro 8, so there is a market of well over 15,000,000 film makers and I believe that with the additions on the GoPro Hero 10 that group will increase (a lot). And when you consider that this can directly be spread via YouTube channels, for GoPro the sky is the limit. Whether the film maker will decide to rely on GoPro tools, on Adobe Premiere Pro, Final Cut Pro or iMovie, there are several solutions and as people tart to become more and more active there is a new market evolving. A market of services, critical evaluation and creation, all working in some form of symbiosis. And as the makers set out there options of short movies, I wonder when it will be a GoPro Hero user who in the near future will be the first to win a Academy Award for Best Short Film (Live Action) using a GoPro because the hardware is now definitely up for it, we now only need to wait for the creative soul to make that step (it will not be me), and I would not be surprised that thee will be more evolutions in this direction before the end of 2023, a stage that (as I personally see it) evolved and came to a much larger live during lockdowns and curfews. 

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June 30, 2021 · 01:27

The future doorstop

That is how we sometimes see a book, a doorstop, a missile towards our partners (and sometimes really annoying elderly teens), a weight for the papers we need, when a book is not really what we wanted, it gets a secondary function. So even as some saw this specific book as ‘A beautiful defense of the common man and woman against a technological elite’, I consider a book like ‘The Tyranny of Big Tech’ as one that is not stating the issues. 

Did I read it?
Nope, and I do not have to, the article clearly shows a republican (who looks like he recently stopped being a teenager) who is aiming for money from both the left and the right. When we see “According to Hawley, it’s not our politicians, our lawyers, our Ivy League graduates, or our Hollywood celebrities. It’s Big Tech – those big names like Facebook, Twitter, Amazon, Apple, and Google that have embedded themselves in our lives to an almost irreversible degree”, I see the beginning of a BS string of texts that will most certainly become debatable and utterly rejectable. You see Zuckerberg attended Harvard whilst designing Facebook, Dorsey came up with the idea for Twitter at NYU, Jeff Bezos was already done with Princeton when Amazon became the idea, Apple was the child of Steve Jobs who attended part of Reed and dropped out, Sergey Brin and Larry Page came from Stanford, so what is left of “not our Ivy League graduates”? Oh and I with my 5G IP am from UTS (Sydney), so there! And when we get to “have embedded themselves in our lives to an almost irreversible degree” we get a lot more. Apple (Macintosh) offered what consumers wanted, Google did the same, Facebook did it even more and created a new digital era and they all OFFERED it to consumers, they planned long term and they won, the small minded people lost. The exception is the Amazon guy who doesn’t need to spend on Shampoo, he offered something to rural people all over the world which they never had access too. In the US this is 60,000,000 people and in the EU it is 125,000,000. One firm aimed for a little over 180 million consumers. The people shops forgot and now Amazon is the bad guy? So this is the setting from the start and the man with the teenager look (Josh Hawley) is already off to a bad start. So when we see “the robber barons reshaped the economy into a corporate monopoly to serve their own ends, in which an aristocratic elite govern above the labouring masses”, all whilst the US government stole from the native Americans whatever they could (99.655% roughly) is like the pot calling the kettle black. In this one pushed what they wanted, the other (current big tech) let the people decide on WHAT they desired and the consumers liked the free 1GB email (Google) whilst the internet providers offered 20MB for a fee. What would you do? That same grocery store (still Google) came up with additional ways to service the consumers (cookies anyone?), the offered shopping, information and choice, whilst those dabbling on the internet wee all about grabbing whatever coins they could get. When the consumers were happy players like Amazon created the Amazon Web Services offering a pay as you go approach, a cloud approach to small businesses. First web services in 2002 and cloud services in 2008, it would take IBM and Microsoft years to offer anything near that, the big tech of then were made basically redundant. And with the pay as you go there was a larger SaaS (Software as a Service) setting. The big 5 became big not because “Big Tech is a direct descendent of the Gilded Age robber barons”, but because they offered choice when the others were unwilling to do so. In this Apple stands alone. They were always the elite DTP solution (a lot more expensive than others) and in 1998 they recognised the needs of the consumer and the iMac was born, all whilst the consumer got the amazing phrase “There’s no step 3!”, an affordable solution in an age where PC’s were still running behind the facts. If you were not up to speed you were either lost or you became an Apple user. All this whilst the writer wants to push “descendent of the Gilded Age robber barons”, a stage none of them pushed for, it merely is in the statements of those who were asleep at the wheel between 1996-2006, they lost it all by not pushing the envelope and 5 companies got ahead. The fifth (Netflix) was like Facebook, it offered something never offered before and whilst we had to seek TV provider after TV provider, they offered what we wanted, movies and specifically movies not hindered by advertisements. They went from sales to rental to streaming and as the firm started in 1998, Hulu, Stan, HBO Max and Disney Plus, some well over a decade AFTER Netflix, so the statement from Josh Hawley is not just bogus, it is utter nonsense. So when we see “Washington, D.C. politicians routinely protect the interests of Big Tech over and against the freedom and well-being of the American people” we see the joke that this book seemingly is. These systems were offered to consumers, you can walk away! I kept my Yahoo account for years later, until the information offered was too outdated or too much adjusted for localisation (against my will), so when we see ‘well-being of the American people’ I wonder what data he can actually produce (raw data, not aggregated and weighted data) and in the grand scheme of things, the US has 320 million people, Europe has 750 million and India has 1.3 billion. All enjoying what the five players are offering. In all that, the US is a mere 15% and on the global scale they do not add up to much, and the US is actually part of that failing. In the era of 1990-2010 American firms remained largely absent on the international scale, relying on someone to pick up the ball and none of them did and the American needs were swallowed by the voice of the consumers, no barons, no lawyers and no politicians. The people wanted what Google offered and Youtube now has over 2,000,000,000 viewers (I am one of them), so far none of the offerers were able to meet this and more important by 2005 both IBM and Microsoft were merely relying on Adobe Flash, these two players had nothing to offer. In 15 years they never really woke up and here I get to use Microsoft against itself with “Microsoft Stream is a corporate video-sharing service which was released on June 20, 2017 that will gradually replace the existing Office 365 Video”, so 12 years of inactivity, in comparison, the Chinese (the makers of Won Ton soup) gave us TikTok one year earlier and now has 100,000,000 active users. Players like IBM and Microsoft have been that much asleep at the wheel. As I personally see it, American BigTech is the only player (all 5 of them) that stops the USA from becoming utterly irrelevant, if they were not there China would be superpower number one and they are close of becoming that anyway, any issues with BigTech and every BS article in every newspaper with  some ‘alleged’ and ‘watchdog’ is merely another delay and it will help China to become the greatest tech power, US politicians (EU politicians as well) are helping China meet that goal.

BigTech, the virgin
BigTech is not holy, it is not innocent and it is no virgin (they got screwed by global politicians again and again, so they are definitely not virgins), BigTech are merely the innovators we always needed and the rest is merely a wannabe player, even Microsoft and IBM have fallen that much from grace. Microsoft had the most powerful console in the world and within 2 years they were surpassed by the weakest console of all (Nintendo Switch), IBM has its own stream of non-successes, and they are all crying to their politicians as to the bad bad tech companies. Most of them had no idea what the digital era was until they were surpassed by a lot of other players (some of them Asian). So when we consider the stage, we need to see the whole stage, not some setting of “Ending Big Tech’s sovereignty is about taking back our own, and we can begin to do that in the lives we live together. Big Tech works relentlessly to force individuals into its ecosystem of addiction, exhibitionism, and fear of missing out. It seeks to create its own social universe and draw all of life into its orbit. But the real social world, the life of family and neighbourhood – the authentic communities that sustain authentic togetherness – can act as a counterweight to Big Tech’s ambitions”, in this phrases like ‘force individuals’ is massively wrong, people have choices. I do not have Facebook on my mobile, I have no need for it there, I do not order from Amazon (I am a support your local hooker kind of guy) and I have currently no Netflix or Disney Plus subscription. That is 3 out of 5, I have an Apple because Microsoft dropped the ball 4 times in the last 5 years and IBM is too expensive for what it offers. I chose! We can all choose and that is where we realise that ‘The Tyranny of Big Tech’ is like a Chicago politician, all hot air and not too much on substance (judging from the article (at https://mindmatters.ai/2021/06/a-book-review-the-tyranny-of-big-tech/). He might at some point present a few parts that are relevant, I am certain that he will, but as a former Missouri’s Attorney General he will tread on places where he knows the answers, so as I see “holding Big Tech accountable where others don’t dare tread. In investigations, in legislation”, I merely wonder how much legislation against BigTech made it through? It matters because it is what you can prove that matters, not what you claim. I made no claims, it is all timeline stuff, including the Chinese parts. 

Consider the choices YOU have, and make choices, it is your right. You need not be on Google, you can select Microsoft Bing. You will lose out on a lot but that is the choice you make. For well over 20 years Google offered choices, YOU were the consumer that selected WHERE you wanted to go and you went there. All whilst Microsoft could not be bothered, it seems to me that the Netscape Victory made them lazy and now they are no longer the relevant company, they are merely the Column B (or C) company. And consider being in a place like Antigo Wisconsin. Now try to buy a game, a DVD, a bluray, a 4K movie, a CD and a book. How many of these items will require Amazon? It was the foundation of 4G (Wherever I am) and it will be the stage of 5G (wheneverI want it), so when will 5G be available in Antigo Wisconsin? Consider these points and consider whatever Josh Hawley is trying to imprint on you and consider what you can find out for yourself. BigTech is not evil, BigTech is because the others became lazy, BigTech merely is and governments do not like the self sufficient organisations, the ones that do not make large contributions to them. In the end if you look into the shareholders and stakeholders of some of these players you get a very different picture, one you need to be wary of.

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June 20, 2021 · 00:16

The stage of what is

Yes, we all have that and I am no exclusion, ‘what is’ is the first part of a question that is dangerous. The answer that follows tends to be subjective and personal, as such it is loaded with bias, not that all bias is bad, but it defers from what actually is. This was the first stage when I saw ‘Lina Khan: The 32-year-old taking on Big Tech’. Then we get “when it comes to unfair competition, there is one sector that has been singled out by Democrats and Republicans alike: Big Tech”, this is the beginning of a discriminatory setting. There are two sides in this and let me begin that Big Tech is not innocent, so what is this about? Lets add ““What became clear is there had been a systemic trend across the US… markets had come to be controlled by a very small number of companies,” she said”, now we need to realise that there are two parts here too, in the first she is not lying and for the most, she is correct. 

So why do I oppose?

The US, most of the Commonwealth and the EU all have a massive failing, they have no clue what they are doing. I have seen that side for over 30 years and it is the beginning of a larger stage. You see the big tech part needs to be split in two elements big tech and those who ‘use’ (or abuse) the elements of big tech. Big tech was more than the FAANG group (Facebook, Apple, Amazon, Netflix, Google), in the beginning there was Microsoft, IBM and Sun as well (there were a few more players but they were gobbled up or ended up being forgotten. When we see charts of technology and market capitalisation we see Microsoft in second place, so why is Microsoft left outside of the targeting of these people? Microsoft is many things, but it was never innocent or some goody two shoes, the same can be argued for IBM, IBM have been gobbling up all kinds of corporations in the last 20 years, so why is IBM disregarded so often? It it nice to target the companies with visibility towards consumers, but that puts Microsoft with more than one issue in the crosshairs, but they are ignored, why is that?

Then we get back to the BBC article (at https://www.bbc.com/news/technology-57501579) where we see “Her general criticism is that Big Tech is simply too big – that a handful of large US tech firms dominate the sector, at the expense of competition”, she is not incorrect, but there are more sides to that story. In 1997 I gave an idea to bosses (in a software firm) on consumers messaging each other and for a firm to be in the middle of that. Being a gateway and a director of messages and giving visibility to people of other matters (I never used the word advertising). It was founded on a missing part when Warner Brothers created (in partnership with Angelfire) a website hub. So fans of Babylon 5, Gilmore Girls and a few other series could Create their own webpage, they got 20MB for free and an address, like in Babylon 5 I was something like Section Red number 23 (I forgot, it was 25 years ago), the bosses stated that there would never be a use for that, it was not their business and there was no business need for something like that and 4 years later someone else created Facebook. Now I am no Facebook creator, what I had was in no way anywhere near that, but that is a side a lot of people forget, the IT people had no clue on what the digital era was bringing and what it looked like, so as they were unaware, politicians had even less of a clue. So when Google had its day (search and email) no one knew what was going on, they merely saw a free email account with 1GB of storage and everyone got on the freebee train, that is all well and good, but nothing is for free, it never ever is. 

As such a lot of companies remained inactive for close to half a decade, Google had created something unique and they are one of the founding fathers of the Digital age. Consider that Microsoft was clueless for close to a decade and when they started they were behind by a lot and there inaccurate overreaction of Bing, is merely laughable. Microsoft makes all these claims yet it was the creators of Google who came up with the search system and they got Stanford to make this for them, just look it up, a patent that is the foundation of Google and Microsoft was in the wind and blind to what would be coming. By the time they figured it out they were merely second tier junkyard vendors. And (as I personally see it) the bigger players in that time (IBM and Microsoft) were all ready to get rich whilst sleeping, they were looking into the SaaS world (diminishing cost to the larger degree), outsourcing as a cost saving and so on, as I see it players like Microsoft and IBM were about reducing cost and pocketing that difference, so as Google grew these players were close to a no-show and do not take my word for that, look at the history line of what was out there. In retrospect Apple saw what would be possible and got on the digital channel as fast as possible. Yet IBM and Microsoft were Big Tech, yet they are ignored in a lot of cases, why is that? When you ignore 2 out of 6 (I am not making Netflix part of this) we get the 2 out of part and that comes down to more than 30%, this is discrimination, it grows as Adobe has its own (well deserved) niche market, yet are they not big tech too? One source gives us “As of June 2021 Adobe has a market cap of $263.55 B. This makes Adobe the world’s 32th most valuable company by market cap according to our data”, which in theory makes them larger than IBM, really? Consider that part, for some reason Adobe is according to some a lot larger than IBM (they are 112th), so when we consider that, can we optionally argue that the setting is tainted? In a stage where there are multiple issues with the numbers and the descriptions we are given, the entire setting of Big Tech is needing a massive amount of scrutiny, and when I see Lina Khan giving us “markets had come to be controlled by a very small number of companies” I start to get issues. Especially when we see “there is one sector that has been singled out by Democrats and Republicans alike: Big Tech”. You see singling out is a form of discrimination, it is bias and that is where we are, a setting of bias and to some extent, we are all to blame, most of us are to blame because of what we were told and what was presented to us, yet no one is looking to close to the presenters themselves and it is there that I see the problem, This is about large firms being too large and the people who do not like these large firms are the people who for the most do not understand the markets they are facing. Just like the stage of media crying like little bitches because they lose revenue to Google (whilst ignoring Bing as it has less than 3% marketshare). 

The who? The what? Why?

This part is a little more complex, to try to give my point, I need to go back to some Google page that gives me “What is Google’s position on this new law? We are not against being regulated by a Code and we are willing to pay to support journalism—we are doing that around the world through News Showcase. But several aspects of the current version of this law are just unworkable for the services you use and our business in Australia. The Code, as it’s written, would break the way Google Search works and the fundamental principle of the internet, by forcing us to pay to provide links to news businesses’ sites. There are two other serious problems remaining with the law, but at the heart of it, it comes down to this: the Code’s rules would undermine a free and open service that’s been built to serve everyone, and replace it with one where a law would give a handful of news businesses an advantage over everybody else.”

This is about that News bargaining setting. Here we get ‘by forcing us to pay to provide links to news businesses’ sites’, and I go ‘Why?’ A lot of them do not give us news, they give us filtered information, on addition to this is that if I am unwilling to buy a newspaper, why should I pay for their information? If they want to put it online it is up to them, they can just decide not to put it online, that I their right. In addition some sources for years pretty much EVERY article by the Courier Mail get me a sales page (see below), this is their choice and they are entitled to do so.

Yet this sales pitch is brought to us in the form of a link to a news article. It still happens today and it is not merely the Courier Mail, there are who list of newspapers that use the digital highway to connect to optional new customers. So why should they get paid to be online? In the digital stage the media has become second best, the stage that the politicians are eager to ignore is that a lot of the ‘news bringers’ are degraded to filtered information bringers. In the first why should I ever pay for that and in the second, why would I care whether they live or die? Do not think this is a harsh position, Consider the Daily Mail giving us two days ago ‘Police station is branded the ‘most sexist in Britain’ after investigations find officers moonlighted as prostitutes, shared pornography with the public and conducted affairs with each other on duty’, so how did they get to ‘most sexist in Britain’? What data do they have and hw many police stations did they investigate? There is nothing of that anywhere in the article, then we get to ‘after a series of scandals’, how many is a series of scandals? Over what time frame? Then we get to ‘Whatsapp and Facebook groups used to exchange explicit sexual messages and images have been shut down’, as such were the identities of the people there confirmed? How many were there? What evidence was there? All issues that the Daily Mail seems to skate around and ‘In the latest scandal, PC Steve Lodge, 39’ completes the picture. Who else was hauled to court and is ‘hauled’  a procedural setting in an arrest? When one rites to emphasise to capture the interest of the audience it becomes filtered information, it becomes inaccurate and therefor a lot of it becomes debatable. Well over a dozen additional questions come to mind of a half baked article on the internet, and they get paid for that? And as we consider ‘He was alleged to have’ we get the ‘alleged’ part so that the newspaper cannot be held liable, but how accurate was the article? That same setting transfers to Lina Khan.

The article gives us ‘or rather a perceived lack of competition’ as well as ‘markets had come to be controlled by a very small number of companies’, they are generalising statements, statements lacking direct focal point and specifications. In the first ‘perceived’ is a form of perception, biased and personal, ones perception is not another ones view of the matter. It is not wrong to state it like that, but when you go after people it is all about the specifics and all about data and evidence, as I see it evidence has been lacking all over the board.
And when we consider ‘markets had come to be controlled by a very small number of companies’ I could add “PetSmart has 1650 shops in the US, they could set the price for tabby’s on a national level, is that not a cartel foundation?” Yet these politicians are not interested in a price agreement of pets are they, it is about limiting the stage of certain people, but by doing so they will hurt themselves a lot more than they think. On November 14th 2020 I wrote the article ‘Tik..Tik..Tik..’ (at https://lawlordtobe.com/2020/11/14/tik-tik-tik/), where I wrote “if HarmonyOS catches on, Google will have a much larger problem for a much longer time. If it is about data Google will lose a lot, if it is about branding Google will lose a little, yet Huawei will gain a lot on the global stage and Apple? Apple can only lose to some extent, there is no way that they break even”, and a lot ignored the premise, but now as HarmonyOS has launched (a little late), the stage is here. When it is accepted as a real solution, Google stands to lose the Asian market to a much larger degree and all because a few utterly stupid politicians did not know what they were doing, more important Huawei still has options in the Middle East and in Europe. So the damage will add and add and increase to a much larger degree, especially if India goes that way, for Google a market that could shrink up to 20%, close to 2,000,000,000 consumers are per July 1st ill have an alternative that is not Apple or Google, that is what stupidity gets them. My IP will connect to HarmonyOS, so I am not worried, yet as I see it the Federal Trade Commission (FTC) better start getting its ships properly aligned, because if HarmonyOS is indeed a decent version from version 2 onwards the US tech market could shrink by a little over 22.4%, the US economy is in no way ready for such a hit, all because politicians decided to shout without evidence and knowhow of what they were doing, a nice mess, isn’t it?

The stage of ‘What is’ depends on reflection and comprehension and both were lacking in the US, I wonder what they will lose next. 

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June 29, 2020 · 19:58

The inferring line

We all see the news, we see what is implied and we wonder on what it means, at least that is what some of us do and the news is always sided to the part they want to illuminate, there is no evil or bad intentions there, it is the way the writer thinks, or the view that the writer has. We might agree, we might disagree, but the writer is entitled to the view they have, at least that is what I think, so when I see ‘Technology of Business’ in the BBC, I wonder about the ‘Business of Technology’, it is not merely the reversal of a phrase, behind it lingers the fact that a formula and solution are reversible, or in Market Research there is the unwritten law (well, perhaps, seemingly unwritten), that it cannot be reversed, as such when the factorial analyses goes in one direction, the opposite would be a discriminant analyses, if the factor is proven, the discriminant analyses should always fail, no exclusions to that, if both make it there is a connecting factor in play, not really a covariant. When you realise this, there is a much larger truth to be seen. SO in this I do not oppose ‘Have we become too reliant on Big Tech firms?’,
I merely wonder about the elements behind this. When I was working in the 90’s in IT, on the edge of IT, there was an unwritten law to steer clear of one another in Big tech, so to not get in each others fairway and maximise profits, as such we see the advantage that players like Google and Amazon have. They researched their part and they went their own way. I am merely looking at these two because Microsoft, IBM, Sun and a few others were overlapping and they had their own way of setting the stage. So there might be truth in “Big Tech firms have been getting even bigger during the pandemic and their success means they have plenty of funds to snap up other businesses”, yet the involved stage is a little larger than projected. So I do not disagree with people like Sandeep Vaheesan when they give us “All of them will be in the M&A [mergers and acquisitions] game if they’re not already. Start-ups are more likely to sell out during the pandemic when they might struggle to meet their obligations and the buyout looks especially attractive – the pandemic is speeding up the buyout date in some cases”, I am merely seeing that this stage was in play for much longer and now we might focus on what the larger players are gobbling up, yet this is not any difference from what has been going on for 20 years.

It is the way business works, the larger fish eats the smaller one. Adobe ate Macromedia (I still believe it is the other way round), Novel got wordperfect, Microsoft ate entire shoals of software makers and so on. And yes, the pandemic has an impact that is much larger and that is not on the buyer, also not on the seller.  Some were surprised to see Microsoft acquire the game Minecraft for $2,500,000,000. The seller was mostly not unhappy, he went from mama basement software developer, to nerd to multi billionaire.   It is the game developers dream to get that done and his game was addictive as hell (I know, because I have it on every console). Microsoft grew it even further with the direct ear of over 200,000,000 ears of needy gamers. It is marketing heaven for Microsoft, and that is before you realise just how much money is linked to the optional micro transactions.

At some point these firms need to rely on merging and acquisition to grow, it is merely the way it is, and sometimes nature hands these players a windfall (like the pandemic). I believe that we are not too reliant on big tech, I believe that we are in a holding pattern due to a lack of innovation, the innovators are out there yet they are not getting the visibility they need to push it along and that is a larger stage than we realise. You merely need to search ‘innovation’ on Google to realise that it is marketed and it is labelled, yet true innovation is the one element that defies labels and marketing, because I saw and learned that what a firm does not understand (in 1997) cannot be marketed, it cannot be sold, because its leaders are drawn to memo’s with bullet points and that is when you see firsthand how true innovation defies labels. It is a conclusion we have seen too often and lately a lot more often than we considered it.

Even when we see some brands giving a platform to the real innovators, it relies on someone recognising it and I agree that it is not a bad idea, but I also realise that if I do not see everything, then someone else is likely not to see it either. It is not a good thing, not a bad thing, it merely is and there big tech has its first problem, how to recognise it soon enough. Not everyone is a Steve Jobs, who was able to recognise 9innovation when it walked through its doors, Jeff Bezos et al is a different stock, a different breed, they made THEIR innovation, it does not mean that they can recognise it when it hits and there the true innovators have the challenge, on how to set their IP in a safe space where it can be recognised without them needing to set the stage of losing a lot of money hoping others will see it. It is the inferring line that they face and all innovators must face it, for the most they will rely on big tech who can afford to squander a purse of coins and not worry on how it hits them, it makes the game harder for innovators, but not impossible, they have options and on a global stage it does imply that these players will seek the largest beneficiary. When we see Huawei against Nokia and Ericsson we see that the two Scandinavian players have to set a wager holding a dead man’s hand, When we see Amazon, who is seen against its competitors Google Play, Apple play and so on, yet is it not interesting on how Alibaba and Ozone are not mentioned in plenty of places? Ozone particularly is not as big, but it is still a contender and in the stage of IP, where that patent is more important than most think it is. In this Alibaba has a larger benefit as it also delivers into Russia. The inferred line is thinner than we realise and there are more players, even as some ‘market’ them away into obscurity, you see when these players get the IP, they grow on a global scale and that is what is feared in the west and also by a player like Amazon, you see, they are the largest player and will remain so, but what happens when the dollar collapses? The way that this US administration goes about it, that setting is a lot more realistic than some are willing to admit and when the dollar goes, the Euro and the Yen will take massive hits, losses of 35% would be a good day.

Should you out that consider that the Financial Times (at https://www.ft.com/content/dbe16ce4-f154-4985-a210-279fa1f53e24, and them alone) gave almost 5 hour ago “Millions of digital banking customers unable to access their money after German group falls into insolvency”, consider that an impact like this should make the front page on pretty much EVERY paper in the west, yet the Guardian has NOTHING, and others are like that, something that hits millions is left unreported. So when we see a repetition of the Sony 2012 events (the Guardian was the reporter there), how much on innovation and how much innovation impact will not be reported on when it ends up in the hands of Alibaba and/or Ozone? How much marketing shielding will Amazon receive? The inferred line is something else as well, it shows where we are told not to look, when does true innovation actually do that? 

A line that is ignored by plenty of players is a line that might show actual danger, especially when its impacts our lives.

 

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