Tag Archives: Amazon Luna

November 10, 2025 · 23:01

Opportunity lost

That is the setting and not everyone agrees with me on this. Gaming has been accelerated like the  armistice race. Some people in gaming having no real gaming life and merely a setting in business intelligence are chasing the wrong niche in gaming. Gaming is so much more. And they are missing it. Yet the Arabic setting I considered might take it more seriously (and then there is Tencent) You see, gaming is seen in all walks and sizes and When you consider boardgames, that never left our minds. I got into boardgames at a very early age in the Netherlands. It was called “Mens erger je niet” in England it was called Ludo and based on the iIndian game Pachisi. 

And now it is almost forgotten, Facebook on a blue Monday set a few of these games on their servers, but overall, they didn’t last long. But take that setting and put it on a streaming console with options for single player (against the CPU), or even multiplayer with a setting for up to 4 players. Settings where you invite family, friends or even strangers. And this is merely one of many settings. Then there is the notion that some of these games have IP protection. It could optionally be averted if not digital settings exist, but when we go deeper, we see that there are dozens of these games that have no real ownership. So why did no one take up the baton to ‘revolutionize’ these games? Then there are dozen of MB games that could take a similar track and lets face it, the system that has the numbers of games has an advantage. So why did no one connect the dots?

Then we get the life long titles like Snake and Ladders and Clue (1943) so what stops these game makers from using a small team of programmers to bring forth one game a month, within two years there would be an abundance of these games. Kids playing with their parents, or even grandparents. Playing each other and so on. What baffles me is that these Business Intelligence people never figured that out, not in the last 4-5 years and when you take a longer look at this path you will agree that it is not a path that should be overlooked. Yes, we all love our times in the Wastelands when we play Horizon Zero Dawn or its sequel, but there are times when you and perhaps others might fancy a game of Snakes and ladders and a streaming system will easily do that. So why is it overlooked? Why are these dozens upon dozen of games ignored? Is it a mere IP thing? Doesn’t the programmer seem cool enough? Streaming systems have different metrics and they all seen to go over the amount of data passed, what it fails to look at is the joy it will bring, because joy is the true metric of a game and its gamers. 

We are all looking towards the new strides, but as I said more than once, when did you look behind you to see where the new course in front of you could be plotted. Have a great day today, Vancouver joined us in the present day as it is 4 am there now and I am 55 minutes away from Tuesday.

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November 4, 2025 · 10:05

At the benefit of Riyadh

That is what I saw a few days ago, but as with all matters, the people who see the advantage do not always see what they have. You see, almost 3 years ago I wrote ‘Girdle your loins’ (at https://lawlordtobe.com/2022/11/30/girdle-your-loins/) where I have both Kingdom Holdings, Saudi Arabia and Amazon the stage where they could set the stage of an additional 6 billion a year with optionally enlarging this to about 15 billion a year (a cautious conservative estimate) and that was merely the beginning. I tried to hand it to Google, but the person I had to seal to was not in the office (it was in the Covid lockdown stage) and 2 days later they dumped the Google Stadia. So, I was depending on Amazon (and Andy Jessy), or the Kingdom Holding, but there I had to deal with   Prince Al Waleed bin Talal Al Saud. And he has never heard of me, so I was up going nowhere. And I get it, a billionaire gets thousands of ‘pleads’ in a daily basis and I don’t amount to much. I get that. But that doesn’t take away the anguish of having the idea of a lifetime (well 50 million dollars plus change) and as it holds billions of revenue, I was in a decent position, but over the last three years my changes has dwindled, even Tencent was leaving the idea in the ground and for the life of me I cannot understand why these so called ‘self made billionaires’ leave this much revenue one the floor. I get the idea that if it isn’t AI, it is worthless, but the sentiment behind that is flawed as AI doesn’t exist and the issues I raised with energy and validation and verification of data are showing a much larger setting now (see yesterday’s blog). 

But as Saudi Arabia bought Electronic Arts the issue changes. You see the second pillar on the story ‘Girdle your loins’ has a new lease on life as Electronic Arts brought some of the highest rated games during 1985-1999 and that is the focal point of a lot of games and as Saudi Arabia owns the IP now, the games that are published as Bullfrog will be worth a massive amount. 

We had Magic Carpet (1+2), Dungeon Keeper (1+2), Populous (1+2) and there is another upside. These games can be released in the original setting (with upgraded sound and graphics) and there is the setting that these games can be ‘islamiphied’ giving a game like Populous the setting to add the graphics of an Arabic themed land, with optional setting that added libraries can be unlocked in the game as you conquer the lands it adds a cauldron with a graphic theme and that gives the player a new stride on the game. And that is one house who had additional titles, as such the setting for Riyadh increases to a larger setting and one that brings in the money. Wouldn’t it be nice if (as I personally see it) that the investment of $55 billion will earn itself back in under a decade by additional means? That is what Google, Amazon and others left on the floor. And only 20 hours ago the Guardian gave us ‘Boom or bubble? Inside the $3tn AI datacentre spending spree’ with the byline “Investment in these vast warehouses is huge but some worry the debt-fuelled exuberance will backfire” with the setting of “Google’s owner Alphabet has reported revenues of $100bn in a single quarter for the first time, helped by growing demand for its AI infrastructure, while Apple and Amazon have also just reported strong results.” And still the media avoids certain matters as we are given “Goldman Sachs expects it to double by the end of 2030. This carries a further infrastructure cost of its own, according to Goldman, with $720bn of grid spending needed to meet that energy demand.” So double the effort by 2030? Is that a critical holding, because as I personally see it, the American economy doesn’t have that long and the energy setting is critical as is validating and verifying the Deeper Machine Learning data sets, an issue that is ‘circumvented’ by nearly all. As such I personally feel that my solution as a way around shortage of funds was seemingly (a personal view) a good idea to have in the back pocket and I was eager to hand it to Google (just to keep it out of the hands of Microsoft) but alas, I was not that fortunate. And make no mistake. I wanted to cash in on my ideas as anyone would, so there is no altruistic setting here. I am not better than all (just better than most) and now it seems that Saudi Arabia and through it I reckon Kingdom Holdings have the inside track on billions left on the floor. I wonder if they will make a deal with Tencent to make it work. 

Have a great day. I will dream of icy cold water (it is 28 degrees celsius now) and the taste of refreshing icy cold water appeals to me at present.

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September 24, 2025 · 05:01

The overlook factor

That is all on me. Or basically better stated, there were other factors in place. First there was the Amazon Luna, the setting was open to them, but like Google, Amazon left billions on the floor. So I moved on, hoping that Kingdom Holding would buy the Google Stadia to further their own capital and throughput to their community. But that didn’t happen either. To see this setting we need to take a step back and look why the Google Stadia ‘failed’. The published ‘works’ give us:

Google Stadia failed due to a combination of a flawed business model, insufficient exclusive games, and poor marketing. Gamers were hesitant to purchase games on a new platform with an uncertain future, especially when compared to established alternatives like Xbox Game Pass. The inconsistent technical performance and the closure of Google’s own game development studios further eroded user confidence, leading to the platform’s shutdown in January 2023. 

In addition we are given:

1. Business Model & Pricing:
Confusing Model: Stadia was both a subscription service and a game store, which confused potential users about what they were getting and how to pay. This could be easily fixed. In my ‘oversimplified model’ I set the idea to an annual setting of $90 dollars, or $9.99 a month, first two months free to counter the purchase of the Stadia. In this setting I am foreseeing an initial annual revenue of $2-$3 billion, after that (during phase 1) the revenue would top up to about $6 billion.
High Purchase Prices: Unlike competitors, Stadia required users to purchase games outright, which was a hard sell for a platform that didn’t have a console.  This item falls away at present.

2. Lack of Exclusive Content: 
Few “Killer” Games: Stadia failed to attract users with a strong lineup of exclusive, must-have games that would justify switching from competing platforms. The stadia will not be competing, it goes in another direction. It still have games, but is part of a tripod of services, as such it has another direction.

3. Marketing & User Adoption:
Poor Marketing: Many people, even within Google, were unaware of Stadia. The marketing efforts were misdirected and did not resonate with potential users. This is easily fixed, the setup allows for a population of 50,000,000 users and there is a business part that will show to be transparent.
Unclear Target Audience: The platform’s target audience was not well-defined, leading to confusion about its purpose and value proposition. I solved that from basically day one.

4. Technical Issues: 
Connection & Latency Problems: While cloud gaming is dependent on internet speeds, some users experienced technical issues, including frustrating delays and sudden crashes, even with good connections. This might be a problem, But if Amazon could fix it, so could Google, were the right settings set in motion? Also, the premise of the Stadia changes, as such some games will not have latencies, only games like Epic Games depend on this.

5. Google’s Priorities & Image:
Lack of Long-Term Commitment: Google’s history of abandoning projects further damaged trust in Stadia, especially after its closure was announced. Optionally no longer a problem.

Unrealistic Expectations: Google reportedly had very high expectations for Stadia from the outset, expecting a scale similar to the Play Store, which may have been unrealistic for the nascent cloud gaming market. This is on Google, the setting changes and as such so does the expectation of things. I expected up to $6,000,000,000 in annual revenue in phase one, after that it could go up to $15,000,000,000 annually, that is a lot better that Microsoft EVER achieved.

Some call me stupid, some call me a dreamer (I might be the latter) but as I see all the tech firms rely on their AI, all whilst Huawei is about to make a move with cheaper options. They are likely to get billions of consumers (1.4 billion in China alone) and as Huawei is pushing through several ides that make Apple and others nervous, they could end up with a massive chunk of it. In the meantime I looked elsewhere and I see the stadia hiding for its own population and there is a chance that China might become one of them, although partnership with Tencent is much more likely. And my idea opens up the Ubisoft schooling setting (I wrote about it a few times) on the stadia as well. 

A setting of $6,000,000,000 is there for Google to activate, they already have the hardware and one of the tripod elements in place. One required Unreal Engine 5 (I don’t know if the stadia can cater to that app need) but that is the setting several left on the floor (and I am not in favor of Microsoft picking up this idea).

So am I a dreamer or are the Tech giants running like Greyhounds after the AI bunny in a spinning retrace? I leave it up to you to decide. But as I see it Google overlooked a massive optional population and now as the game is about to change, Tencent might actually become the winner of that tally. Have a great day and enjoy the coffee this morning.

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September 2, 2025 · 20:43

Act of despair

That happens at times and I reckon that at some point I will have to give in to that setting as well. It started this morning when I was advised that I might have cancer, it might be benign, the biopsy will be done over the next week, then they know what they have. I was unusually cool about it all. As such as a friend of mine was ‘culled’ by the big C (a curry billboard shattered his skull), I can confirm that my weird sense of humor has not been devastatingly impacted at present.

So I have two ideas on my mind. The first one is that Peter Jackson (director Lord of the Rings) still owes me $17.50 He owes me that amount from 1992. But the other one is the one that matters to me. For that we need a small sidestep towards the article that Fortune gave us (at https://fortune.com/2025/08/18/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo/) where we see ‘MIT report: 95% of generative AI pilots at companies are failing’, it is here where we see “Despite the rush to integrate powerful new models, about 5% of AI pilot programs achieve rapid revenue acceleration; the vast majority stall, delivering little to no measurable impact on P&L. The research—based on 150 interviews with leaders, a survey of 350 employees, and an analysis of 300 public AI deployments—paints a clear divide between success stories and stalled projects.” The report is two weeks old, but today I had a reason to tag it, it affects my future and as I see it, it impacts it in a positive way. As such the second quote doesn’t quite get us there, but there is an offset. It is seen in “for 95% of companies in the dataset, generative AI implementation is falling short. “The 95% failure rate for enterprise AI solutions represents the clearest manifestation of the GenAI Divide,” the report states. The core issue? Not the quality of the AI models, but the “learning gap” for both tools and organizations. While executives often blame regulation or model performance, MIT’s research points to flawed enterprise integration. Generic tools like ChatGPT excel for individuals because of their flexibility, but they stall in enterprise use since they don’t learn from or adapt to workflows, Challapally explained.” The part missing is data and verification. WE can look for other articles where we see the failures of AI. But the largest setting is never discussed. What we call AI isn’t it, they mess around with “GenAI”, they package it like it is a new version of “generative AI” but in the end it is merely DML with optional LLM in place. It is as I call it “Near Intelligent Parsing” parsing because it is existing data, it cannot leap on non existing data and the setting we see are basically a little more than predictive analytics. It is a next step.

So why is this important?
Well, for me there is a side that has worked in Technical support and customer care for nearly two decades. And as I see it, the quality people who need to act will see it. As such I think that Lawrence Ellison (Oracle) can see the light he is currently coping with. Large customers will need their technical support, their customer care and here I am ‘sneakily’ asking him for 10 million (post taxation) out of his two hundred fifty thousand million (aka $250 Billion) stockpile. Seems like the smallest of amounts. Oh, and I pride myself on being a return on investment I have proclaimed for the length of my working career going all the way back to 1982. That is 43 years of experience (twenty in technical support) and I have none in Oracle. But I know that support settings that any companies have. And Oracle will need these people soon enough. Wherever he wants to send me, it is almost fine by me. As I see it no one wants to work in Russia and America is a big no no (its a Trump card). But the UAE (ADNOC) and Saudi Arabia (ARAMCO) do make the list. And Oracle needs these large companies and especially support staff in these locations. Personally the UAE wins, but it is what Oracle needs and I am willing to move to Canberra at the earliest settings. We seen to be at an influx where the governments and large corporations need manpower. Microsoft and Amazon need to learn this and whilst they falter, Microsoft is shedding 9000 people and investing in AI, but when you consider that 95% falters, you can imagine when these systems fall short, all whilst at that same time, Windows seemingly lost 400 million users in the past three years. Do you think this is coincidence? Yes they can clean some up with NIP, but they will fill larger holes in that meantime and losing people in the process. Google and Amazon are on that same setting. But Oracle is too complex. As I see it, it needs staff in the near future and I am betting that they cannot afford to lose the manpower and I am willing to bet that as they take over clients from AWS and Azure (the latter especially) they will need more people and that’s where I come in. Not merely tech support staff, but as a trainer having made my brand of training people, I am willing to bet that Oracle might have a place for me (even a flake like me).

I have always stood my setting in this and after a long time I am proven correctly and the next generation is largely unable to deal with the support pressures and that works for me in places like ADNOC. So I believe that Oracle might be my solution towards a few settings that never worked for me. And there is something less like-able about forced to hand my IP to Microsoft whilst receiving a mere 0.001 on the dollar. I might given it away in other ways (to others) if Oracle shows to be my ‘knight on a white horse’ and there is something satisfying on that setting. I get to see Microsoft lose thrice over. 

As such those with an affinity with technical support to consider the places they can flock to. I gave some of my IP to Elon Musk (Musk already owed the ideas anyway), and I keep on fueling gaming IP to other channels too (non Microsoft systems) and there the Amazon Luna has options too. Still the news from this morning (even as it doesn’t hit me hard) it made me see that I have to put my affairs in order and one of them is to deny Microsoft my IP.

And there is a second setting, as Google and Microsoft are shedding people, the larger companies need to scoop them up quickly, because internationally these people will be wanted rather quickly. For Americans there is Canada as a first, but do you think they will spread their wings to other nations? Time will tell, but as I see it 2025/2026 will be the year where we all consider the stage of the brain drain. And take that with faltering AI projects, the turn of of places suddenly being short on tech support will falter massively and as we know: “no support, no sales” a nice catch phrase, but their AI will tell them at some point (one might hope).

So have a great day and I will ponder what will become of me when the biopsy doesn’t show a benign setting. 

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July 7, 2025 · 14:41

Burning Bridges

This is the setting that Forbes (at https://www.forbes.com/sites/paultassi/2025/07/05/how-can-we-trust-anything-xbox-says-now/) gave me. You see Microsoft (always happy to get slapped around) gets the crooked eye from Forbes. The article ‘How Can We Trust Anything Xbox Says Now?’ late last night (might have been early this morning) and whilst I am always in the mood to slap Microsoft around, I do have an issue with fairness. As far as I feel it, I have decently slapped them silly on more than one occasion. Yet I have a few issues with this article. They aren’t lying, merely focussing on the wrong side of the dice. The dice states ‘six’, but we could assume the setting that ‘one’ fell, because that is what is below ‘six’ I a not telling you that six is the wrong number. But we tend to see the side of the dice that is up. Yet in early life I learned that randomization is an exact science (I couldn’t resist saying this), you see, the internet is full of dice games. And that is where the problem lies. You see a dice, you think a dice, but in automation, there are no dice. It is a random generator (overly simplified stated STATE(RANDOM(1,6)) and that is what you think happens, but if the result depends on settings and we get STATE(RANDOM(WhatWeSayLow, WhatMightBeHigh)) the numbers get fixed and that is what happens in gaming. This is not a gaming setting as Forbes gives us “After the launch of Hi-Fi Rush, Aaron Greenberg, VP of Xbox Games marketing, said: “Hi‑Fi RUSH was a breakout hit for us and our players in all key measurements and expectations. We couldn’t be happier with what the team at Tango Gameworks delivered with this surprise release.” The studio, Tango Gameworks, was shut down a year later, and was only saved by a third-party purchase.” You see, there are a few issues with this. The first is that it comes from marketing, a member drenched in wishful thinking (by order of his superior) and ‘advocates’ that setting. Then there is the setting of what happened in that year? Was the market wrong (undecided is a better term) and that gives us two settings that is merely the start. The setting had a future, because a third party scooped in. Then we get “During its FTC trial, Microsoft presented a diagram attempting to prove that it would keep Call of Duty multi-platform, a key point of doubt. The idea was that existing huge franchises like that would stay multi-platform. Some current IPs that Microsoft has bought would be released on other platforms on a case-by-case basis. Then there would be a classification of games, original IPs like Starfield and Avowed, that would stay exclusive to Xbox. While that’s true for those two games so far, this concept has now joined a statement from Phil Spencer: “I do not see sort of red lines in our portfolio that say ‘thou must not.’”” This setting is a little different. We should see a larger setting. Like, Microsoft never expected that its system would become the joke it has become. I merely raise the setting of 3 Sony’s (or 5 Nintendo Switch) to every Xbox series X, and it is about to get worse for Microsoft (Amazon and Tencent will be joining us soon and in bigger numbers). The market didn’t set the premise that some set their sights on. And the spin isn’t what it used to be. It seems to be the setting of the boy who cried console a little too often. And as I see it, the massive mistakes made aren’t small ones. Only last week were we given “Fable 4 will be released in 2026. An Xbox Game Studios update confirmed the game needed “more time,” pushing it back from its original 2025 launch window.” As such this game is now up to 18 months away. And the world is changing and Microsoft needs every penny it can get. You do remember that they bought $100 billion in IP and the return on investment doesn’t seem to be coming (at present). Now consider the setting that EA, Ubisoft and Bethesda all have shifted timelines and the larger IP deliverers now need a year more and that has got to hurt the Microsoft stage. It doesn’t matter what Game pass does. When the games aren’t coming you get the setting of a courtesan that forgot that it was the maids night out and all her laundry is still out to dry. That might seem like weekend lost, but Microsoft is looking to a lull of 52 weekends in a row. In the meantime Nintendo and Sony are making headway in games and the Microsoft gamers are feeling the pinch. A thought for Microsoft is to offer its population the series Halo and Fallout as free downloads, which might lessen the pressure (a simple but not essentially effective deal) as I see it, these two could lessen the pressure by an expected 16%-20% (up to two months) and it could be spread to one episode a week 8 for fallout and 17 for HALO, it wasn’t difficult, but it is a first thought. It might result in additional sales. Perhaps someone already mentioned it to Phileas Foggy Spencer, he can adjust even more red lines. 

So whilst Forbes is telling us no porkies, the article is missing a few items like time lines and as such the marketing impact. As Status Quo gave us in 1988 burning bridges is a state where actions that make it impossible to return to a previous state of a relationship. At least that was what I got out of it and it still largely applies. The consumer is a fickle beast and it adheres what tantalizes it and that is where the media tends to find its digital dollars. Cyberpunk got that slapped on its chest by adhering to the media in stead of telling everyone that the game will be ready when it is ready. Ubisoft got that with the first Watchdogs and the examples are legion (intended pun). What is on Microsoft that they didn’t have a stronger push for more games. Game pass is only good to a certain degree and when EA, Ubisoft and Bethesda lack releases, the console gets to be a pretty boring place. Microsoft is finding that out the harder way. And still the mismanagement issues do not stop (read: fuck ups) as we are also given “Now, in this latest story, reports have emerged that Phil Spencer “couldn’t stop playing” a new MMORPG codenamed Blackbird from ZeniMax’s Elder Scrolls Online team and was incredibly impressed with it. That was in March, and three months later, Blackbird was cancelled this past week.” In this the fuck up is plural. When he can’t stop playing a game it should be ready, as such when it gets cancelled three months later the question becomes “What on earth are you playing?” You see, when it is an MMORPG it needs to have systems in place and when something like that gets cancelled three months later it can’t have been any good (or so I personally think). 

And in addition we are given “In the same batch of cancellations, we had Everwild, where after a recent visit to Rare, Spencer said: “It’s nice to see the team with Everwild and the progress that they’re making,” Spencer said. “It has been [a while]. And we’ve been able to give those teams time in what they’re doing, which is good, and still have a portfolio like we have.” That was in February, and Everwild was also cancelled last week.” So what was Spencer doing? As such we have several failures and two cancelations and the other big boys are at least a year delayed. So, I see the setting that these people will optionally see their Xbox gathering dust for a year. Not the reason I buy a console. I have both the PS4 and PS5 and at least one of them is working on a daily basis. Even with the delays I see coming. As I personally see it Microsoft has had a bad decade and when you consider that the bad blood started with the Xbox One gathering momentum over the series S and series X there are a few things going wrong and Spencer would do well to nip this in its tracks (it is too late to nip it in the butt). I cannot see the setting of “whether Spencer is still the best choice to lead this ship”, I would need more reliable data to support that setting and lets face it, it is more than marketing. There is a failure on several levels and as Microsoft is seemingly losing more and more media friends their bad settings will merely continue at present.

So I see that the waves are against Microsoft, but the need to slap them shouldn’t overwhelm warning of ‘needless-slapping’ Microsoft. I don’t think I did that and in this day and age, your console is as much as you can get as the America administration are throwing entertainment in America in a messy situation, that being said, Microsoft is global so as I see it all countries (except Japan) can learn from this. As I see it, Microsoft needs to look at the bridge they burned and consider what can be fixed and what cannot. There is no guarantee that these bridges could be fixed, as their population are consumers, yet when they say “yeah sure okay”, your population is about to go somewhere else and that will be (as I personally see it) the end of Microsoft gaming. 

I might not be a Microsoft fan, but Microsoft pushed Sony to create the PS3 and PS4, when Xbox falls away, I will fear for the setting that PS6 could bring and I like the path PS3, PS4, and PS5 gaming got me. 

Have a great gaming day today

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June 5, 2025 · 17:07

The snag we don’t see

That happens, we don’t always see the settings that open up to us. It is one of the stages of what some call the ‘Aha!’ erlebnis. It is actual intelligence and that is why artificial intelligence will fall short for a long time. Yesterday I had some time to relax and I used it to watch the final two episodes of the October Faction (Netflix). Apart from being totally awesome, I also found the dastardly news that it is a one season only setting. Too bad as it was really awesome. Yet, I digress. During one of these episodes I suddenly had a little brain strain and a few things came into full view. It brought me back to a story I wrote (at https://lawlordtobe.com/2024/01/15/it-was-this-simple/) called ‘It was this simple’ where I had the idea for a new game that was also (in part) educational. Yet last night I had an idea that I was going about it the wrong way. You see, the start isn’t one of the three gods (Hades, Poseidon or Zeus), it is a destination. The idea is to invert that stage and start with pone of the ‘smaller’ gods like Hecate. You see, as I see it Hecate gets its setting from the mortals and animals. So do the other ‘smaller’ gods. As do Apollo, Artemis, Hermes, Hestia, Dionysus. And as we unlock their abilities, we will then get access to one of the three. Or I might am considering that Zeus is only unlocked when all others are unlocked. 

As I see it some gods connect to merely one of the three, some to two gods and some to all three. As I see it this game would need to be replayed three times to unlock it all, but in this game the second game already gives you the areas you unlocked in the first game and the second is not the same, merely a continuation of the first (makes for a challenging lore). And beyond that as I see it, the game will incorporate several gaming styles giving you a larger game and a more fulfilling gaming time. But I wanted more than a hack, slash and pretty picture.

You see, it is merely a setting to a game, but there we also see that we unlock educational parts. What is more enticing than gaining knowledge of classical works whilst gaming? Not the ‘essence’ of a classical work but the full text of people like Hesiod, Homer, Sappho, Alcaeus, Pindar and many many more. I still think that the Amazon Luna, with a link to the Kindle, or even now the Tencent console with a link to the the MatePad Pro or MatePad Air might be an alternative. A setting to see a more inclusive form of gaming and as such un-enabling those with the ‘turbo’ style of gaming trying to getting people in line to more advertising. Short term enabling and set gaming back on the track of a more enabling setting of gaming like Bethesda enabled for almost 2 decades. 

We are all do taken back by the turbo setting of games (especially the young) whilst the more complete setting of gaming is largely ignored and as I see it, there is more to gaming. You see we cannot (in good mind) waste the entire day gaming. I get that, but we can rotate that interest to give people a larger backstory. You see, according to classicist William Hansen: “the Greeks and Romans had all the genres of oral narrative known to us, even ghost stories and urban legends, but they also told all kinds that in most of the Western world no longer circulate orally, such as myths and fairytales.” I want to resettle that lost art. Some gamers have tried to do so in the lore they give us, but they fell short as they didn’t consider the larger stage. It was not their fault, until recently and the promise of the IoT (Internet of things) and the larger stage of Bluetooth we never considered where we could go and that is merely another setting the Microsoft failed to see (they are racking up a setting of missed opportunity) and Google cannot be given this failure as they basically dropped the Google Stadia, which was their right to do so and as I see it, Amazon and Tencent now have a larger stage to become the new heralded kings in gaming. It is not a smooth or even an easy ride, but as I see it they both missed out on gaining at least 50 million gamers. 

So could I be wrong?
Yes, of course that is possible, but what the ‘advertisement’ courtesans fail to see is that the people have had enough of advertisements and that is something they are in denial of as the money is too good. But as I see it, the one who does see it will get a larger setting of gaining the field advantage to this and that is basically Nintendo and Sony. It is the third place that becomes interesting when we see in January ‘Microsoft’s AI revenues up 175%, while Xbox’s results remain disappointing’ (before the builder.ai exposure) and ‘Microsoft’s Xbox Handheld Plans Reportedly Shelved; Company to Optimise Windows 11 Gaming Performance’ (last week) and I reckon that the spin will continue as Microsoft is scrambling to bury bad news as Nintendo is making larger strides into gaming. As such there is space for either Amazon or Tencent to gain the number three spot. This is not a given but massively likely, especially as other news sees my other solution grace the limelight in sight of some Hajj numbers I see roll be and an optional solution that roughly 900,000,000 million users are up for grabs (yet another space Microsoft missed). So as some will see “Asus’ Xbox branded handheld, codenamed Project Kennan, is reportedly on track to launch later this year”, I merely wonder when that changes from later this year to next year and after that it being silently cancelled (my personal speculation). You see Asus also sees the market and the knee-jerk actions from an tariff driven administration won’t last long, especially when Huawei is showing its MateBook Fold and that is making the filtered news. I personally don’t know how good it is, but the larger setting is that the world is watching and now that it is less than 1.2Kg and uses Harmony OS. The first and it is a banger. So when that system as well as Tencent takes the world by storm (which it is very likely to do) we see yet another loss for Microsoft and not merely that, Apple, Sony, Google, Samsung and even Nintendo will see its impact (Sony and Nintendo less so). This was the setting I expected to come about 6 years ago and it is here a little faster then expected. 

This is all important because the advertisers will start losing out and that will stop gamers in their track as their games are less fulfilling. You see ad break gaming is nice in a turbo setting, but when the gamer considers where they ended up being they will want (read: demand) a more compelling form of gaming. This is good for people like Bethesda, Ubisoft, Guerrilla Games (and several others), but (for example in the UK) the 1,801 independent and publisher-owned studios. These studios employ around 75,000 people. The number of studios has grown significantly, with 251 new studios founded between December 2021 and April 2023 it is not good news, because what we don’t see is that these developers are relying on advertisement to make some of their money and when that falls away, these developers will fish behind the net of revenue.

And as I see it, Ubisoft has options in these glasses devices and they could also launch on Sony and Nintendo, but others will have to streamline whatever they thought was an option and others will merely collapse. As I see it, we haven’t see the power of Harmony OS yet but it will come and as America shuns away from that (for the most obvious stupid reasons) Europe and others are very willing to give their economy a boost from what HarmonyOS brings and now that the hardware is out some people will finally get the thought “How can this benefit us?” And that will be the start of a lot more and as I see it, Amazon has the inside track to grow more business (outside of the US) and there lies the setting for them. As some might ‘speculate’ that Amazon would not be profitable without its cloud business. We also see that the shape of the cloud is about to change and that is where the larger money is, because cloud gaming is only gaming in name. It can be a lot more and as I see it, the solutions I gave will become massively and not merely this game (I put it online for a reason) it could start a much larger wave and that is where I see my surf time (perhaps literally so). I reckon that the ‘older’ quote “HarmonyOS, Huawei’s operating system, is designed to work with a wide range of devices, including smartphones, tablets, and PCs. While it’s not directly tied to Amazon Web Services (AWS) in the same way as Android or iOS, you can still use it to access AWS services and resources.” I reckon that Amazon sees that this lack is about to end, because they have a clear goal to increase their visibility and whilst others are taken back, Amazon is seemingly embracing the options it opens up to. As I see it, people will prefer that setting then feeling blue (read: Azure). Yet another field where Microsoft is falling short of soon enough. Their failures do seemingly seem to stack up, don’t they?

We can see the snags we think we fail to see, we can ignore them or we can find away to make it work for us. So have a great day and consider where you could be in 2026 or 2027, because thinking you get there in 2025 is nice, but largely set to economic turmoils of the days we expect them to be according to some media. Consider where some people will END the stage of their products and see where HarmonyOS is merely beginning at present. It makes for an interesting read. Consider that WPS Office (by Kingsoft) its here for HarmonyOS and also on Amazon Fire tablets. Merely two places and as I see it, as this is free software there is a larger stage where Microsoft will end up surrendering market share. So as I said, have a great day. 

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November 15, 2024 · 00:42

Yesterday’s news

Yup, we all have it. We all see it and sometimes we want to alter the prediction. It is not a biggie, or essential. Yet in this day and age where news is debatable and for the mere reason that we are blighted by anti-Trumpism, or anti-Bidenisms. We merely want some kind of a safe space to unwind. I usually do that be playing a game. At this moment I am all about Horizon Zero Dawn. As I see it the best IP we have seen released in the last 10 years. Over the two formats I have played (PS4/PS5) I found one bug in both versions and one additional bug in the PS5 version. It might have existed before, but I never encountered it. The game also have a few glitches, nothing big. Now the big part is that these are two bugs I encountered in a game that open and that big, it is almost uncanny to experience a game this perfect. But whilst I was playing the game my mind took a side step to an old game named Iron Helix. The game was made in 1993, an early example of a CD-based game, with video elements integrated with conventional 2D maps and controls. A simple pleasure. But in this day and age it could be made in something substantial. The video parts are updated, but this could be replaced with Unreal Engine 5. Now do not think it should include the original ship, but as a homage in the introduction it could be. Now add a objective to it like Salvaging, optionally pillaging (aka liberating) or a few other settings. In this we have the drones to find access and when updating these drones (after a mission) we could get into other places. A simple game from the beginning of the multi media game market could evolve into an actual behemoth. There is no fault by Drew Pictures (the developer). They might have moved on to bigger and better things. Yet there are a few elements in this game that are still rarely found in todays games. The publisher Spectrum HoloByte was ‘dissolved’ in 1998, but someone might still have the IP. And here lies the opportunity for the developer who has a clue (so to speak). 

A game that seems like a mere month of development time (mere weeks at this time, as the wheel doesn’t need reinventing).

That is what the ‘big’ boys like Microsoft seemingly forgot about. The IP is there, the IP when tweaked becomes a new product. No people like Phil Spencer give us things like “Microsoft will release more Xbox games on other platforms – “I do not see sort of red lines in our portfolio that say ‘thou must not’””. We were given this mere hours ago, all whilst we were also given “Microsoft is killing off Windows 11 Store’s no-download Instant Games (Arcade)” contradictions and added we were given “Microsoft open to more studio acquisitions, partnering with Chinese publishers” as I see it, they merely need a foothold for services as their hardware is rejected. In the meantime (in this blog) I added near free IP (for non-Microsoft systems) and The innovative designers can have a go at them, whist Microsoft (a personal view) keeps on fumbling the ball. 

I gave the notion of available IP at least 3 years ago. In the meantime we have not seen anything brilliant from Microsoft. OK, the flight simulator is absolutely brilliant. That must be said, but it is for a niche market and rightly so. Yet the larger Microsoft games are dangerously faltering. In this I am referring to Bethesda (Fallout and Elder Scrolls series). We are given “Hundreds of Bethesda video game workers, who work on titles like Fallout 76 and Elder Scrolls, are going on strike across the country. Workers in Maryland and Texas are walking off the job, claiming that the company has failed to address their remote work concerns at the bargaining table, and has begun outsourcing quality assurance work without the union’s agreement.” (Source: Inverse). Not a few, the mention of hundreds is a setting that will push back a whole range of projects and That could spell trouble for Microsoft. They bought this software house in 2020 for $7,500,000,000 and I winder what they have to show for it. Trouble is stirring in the houses of Microsoft and I don’t think it ends there. What are seemingly knee jerk actions (might be the impression that the media gives us) and that is never a good thing. So far Microsoft is (as I personally see it) the larger culprit in this. Only yesterday we were given “The “biggest Starfield update yet” is coming next week with over 100 fixes plus graphical improvements for NPCs and space sightseeing”. You see, the game launched over a year ago (September 2023) and we still see these message? Over 100 fixes? And there is Redfall, another Bethesda game where we are given (a year after release) “The story and characters are extremely forgettable, and the environments risk feeling lazy as a consequence of its own gimmick – there’s only so much hazy red skyline I can take. Redfall is technically bland and unimpressive, yes, but that somehow only highlights its unrefined charm.” Two triple A titles and they are both regarded as huge flops. In the meantime I laid out (in that same timeline) half a dozen games here for the innovative (aka non-Microsoft) designers. Half a dozen does not make me better, but I feel certain more creative. And in light of Iron Helix. It is not my design, but I improved a whole range of issues that the makers couldn’t consider in the day they made the game. A 80486 PC with 640KB does not go far, and now we can improve on a good idea a lot, making this an exercise in new IP as it becomes an innovative idea, or altered to the largest degree making it new IP and we could alter a few more parts (including the start narrative) giving us dozen’s of games with a larger prerequisite (optionally on the Amazon Luna, Nintendo Switch or the PS5 or PS5pro) all systems with a track record and that could entice Tencent To seek out the three makers I mention here. So Microsoft can partner with whomever they want, but their presentations might be lacking a few items. Even a few days ago I opted a new niche for Apple (and the Apple Vision Pro) which I made a mere 5 days ago in ‘The easy lesson’ (at https://lawlordtobe.com/2024/11/09/the-easy-lesson/). A mere idea, because that was all it was. Yet I got this in less than an hour. So where are the ‘successful’ ideas by Microsoft? Perhaps they filed it on a Solarwinds server?  No matter, Sony can pick up that slack, if not them then perhaps Nintendo, Amazon or Tencent. If all things fails there is a chance that Apple could fill up the gap that Microsoft left. It’s all competitive, true?

Innovation is for whomever sees it and can bring that idea to the others. A wallet is nice but wallets don’t speak and that is the lesson that some never learned. They all believe that ‘money talks’ is for real, but without an idea it becomes meaningless. That is how I see “Microsoft is killing off Windows 11 Store’s no-download Instant Games (Arcade)” and I am not attacking that issue. You try and you could fail. Nintendo did that with the WiiU, but from those ashes the Nintendo Switch was born and that is at present the second best system they ever had. 

Have a great day, It’s Friday here now.

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September 18, 2024 · 23:35

It’s fun to get it right

On the 11th of September I wrote ‘A brief recollection’, a story where I had issues with the setting of ‘monopolisation’ by Google and with that I also stated “Google innovated this market more than anyone ever considered. The fact that Microsoft has no chance and lacks expertise in software to make any dent in Google application is one part of the evidence. It also didn’t stifle competition, the fact that Microsoft had no option to push anything in Google’s path seems to me that this is the second part of the evidence is also nullified. After decades of ‘exploitation’ of customers, Google gave them all a fair chance. So why doesn’t anyone see that?” And now, less then four hours ago, the BBC gives us ‘Google scores rare legal win as 1.49bn euro fine scrapped’ (at https://www.bbc.com/news/articles/c62rjd363j1o) with the text “It said the Commission had not considered “all the relevant circumstances” concerning the contract clauses and how it defined the market. Because of this, it ruled the Commission did not establish “an abuse of dominant position.”” That was what I basically said. The lack of creativity by others (read Microsoft) is no evidence of abuse. Their failure to see an equal footing five times over (once by Apple, once by Amazon, once by Sony and twice by Google) is not a setting of dominant abuse, it is merely dominant captaincy due to a failing to set the stage on creativity and I myself am about to give that lesson to Microsoft twice more. So how stupid do they need to get? 

As such it seems that the legal profession had to admit defeat on the mere stage to scrap the fine with the quote “The Commission concluded Google had abused its dominance to prevent websites from using brokers other than AdSense when they were seeking adverts for their web pages”, which is not correct either. You see Microsoft has edge and its advertisement solution. It is however failing on several fronts It falls behind Chrome having 65% and behind Safari with its 18.5%, Edge has a mere 5.3%. And behold, Safari is only on Mac systems. In February 2024 MacOS systems had a mere 15.42% and PC’s had over 72% and even in that environment Edge has a mere 5.3%, failing to come close to Safari. Does that not tell you something. It isn’t that Google is abusing dominance, there simply isn’t anything close to compatible. It isn’t abuse, there is simply no equivalent in that game and the advertisement game is cut throat to say the least. And as I see that, I see two additional blows I can give Microsoft and that pretty much ends Microsoft to be the competitor. It is a mere agent of mediocrity and as such it loses more and more market share. I can give (for a fee) one to Google and the other one to Amazon and they can show Microsoft what it is to be dead last in a game that only has space for the victor. Soon America will try its luck on shaking down Google for cash as we are told “The US government is also taking the tech giant to court over the same issue, with prosecutors alleging its parent company, Alphabet, illegally operates a monopoly in the market.” I wonder how they tend to prove that when the competitors (mainly Microsoft) are showing to be ridiculously short changed on competition. As I see it, it is a court session waiting to fail. The nice side is that I could optionally still rely on Kingdom Holding and Tencent Technology to enter a deal with me to broker technology and is definitely worth it when it comes to Kingdom Holding, and optionally Tencent Technology would be a worth the talk to. Amazon waked away from this and once these two setting pan out, all can see how much of a shortage Microsoft had. And that is a shortage that has been visible to those who think critically for at least a decade. The media spin has no hold over them and as we are told ‘Microsoft Wants To Stop The Next CrowdStrike Error Before It Causes PC Shutdown’ a mere 10 hours ago is set against “Microsoft even got everyone together at a security summit earlier this month where the company had talks about changing the dynamics of who can access the Windows kernel and control the changes” with the added “Microsoft realises that unrestricted access to Windows kernel is the big reason why the Crowdstrike outage occurred in the first place. It was even pointed out that Apple will never give that kind of access to its partners and vendors, which explains why no Mac machine was down on that day.” As such we get that MAC systems never had the issue and the collaborated events give rise to the stage that the CrowdStrike issues could optionally still happen. Did anyone guess what happens to cloud systems when this is not addressed in the next 48 hours? How many vendors will switch to AWS as such? When we consider that “changing the dynamics of who can access the Windows kernel and control the changes” could not normally be resolved in 48 hours at all. This is the setting that Microsoft is up against and that is all before we realise that it is a fundamental shift required in search and advertisement systems that makes Edge even less of a competitor soon enough and that gives Google more leeway. That realisation is what these courts are fighting against. There is no monopoly when there is not competition. And Microsoft is no longer any kind of interfering factor. That merely leaves Google, Amazon and Apple. Amazon holds 7.3% of the online ad market, Apple gets 30% from Google, which only leaves the optional others. And when we consider that Amazon has a bigger share than Microsoft/Edge. How much of a competitor was Microsoft to begin with? So who is setting the fictive breach towards ‘abusive monopoly’? Isn’t that the critical question? What voices speak to the EU and US lawmakers? That is the question that matters and I personally think that it is those who have a personal gain through Microsoft stages that are screaming murder. They bet on the wrong horse and as I see it Microsoft is a horse no show. The EU had to cancel that €1.49B euro fine as this could optionally backfire as well. The stage as I saw it was always different. As Microsoft went its way into the boardrooms, they forgot that those dozen people (times Fortune 500) depend on millions of workers doing stuff and that was where Google grew. And the Microsoft strategy fell flat. I myself found another nice worth billions in pretty much the same way. As such one of my solutions was primarily for Amazon as Google dropped their Stadia, which made the Amazon Luna the only contender and Microsoft with its solution fell flat behind Sony (PlayStation) and Nintendo (Switch), yet Tencent came roaring with its solution and became a contender. This shows how certain people in the US are using the Department of Justice and as (September 9th) we were given “According to the lawsuit filed by the Department of Justice (DoJ) and a coalition of states in 2023, Google dominates the digital ad marketplace and has leveraged its market power to stifle innovation and competition.” I see the same failing happen under Google “leveraged its market power to stifle innovation and competition” and equal shortage as there are no innovators (they heed to solve their CrowdStrike issues before they also lose the cloud market and there is no competition as there is a competition of one, that is no monopoly, it is the lack of equally sharp minded people gaining serious forward momentum. That is the actual stage and that was the setting all along. And the setting is easy to fathom. Consider the mere first strike “On the 9th of October 2006, YouTube was purchased by Google for $1.65 billion” In 2006 Microsoft had the cash and the option to buy this, but they did not. 

The former employees of PayPal were out there and Microsoft didn’t see the option. That is how much they failed for 18 years. After that Microsoft had at least three options to compete, but they did not. 2005, 2006, and 2014. Microsoft did nothing (as far as I know). More over in September 2016 ByteDance created TikTok. In 4 years it surpassed 2 billion downloads and still Microsoft was in the dark on what they had missed. You think this is not related, but it is. The competitors a near complete lack of comprehending its audience for close to 18 years and that is where the Department of Justice comes in? Competition is created by the players who understand their audience. It is something that is known for half a century. A monopoly is created when there are like minded players stifle matters like innovations (which requires innovators) and competition (which requires market share) most (especially Microsoft) failed on both matters. Amazon had its own niche market and had its own 7.3%. The only one with any right to cry foul (or is that fowl) is ByteDance, but the Department of Justice are silencing that voice. 

So as I am having fun because I saw the field correctly all along will (hopefully) soon have two more reasons to roll on the floor laughing and the fun part is that a player like Microsoft is too stupid to see the audience that they are disregarding. 

I wonder what the American DoJ will make of that.

Have a great day.

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August 26, 2024 · 22:59

That earlier thought

This is a thought I wrote about some time ago (in my blog), it was an intersection of God of War 3 and something I had been working on. As such it was a thought but recently the thought had reemerged as I decided to replay Shadow of Mordor on my PS5. Something stirred and the ideas I had that should be in every game. You see God of War 3 created my thought and it was all based on the very first introduction when you see the armies of Gaia (optionally a chaos based intrusion) gave us a view of Olympus. Now God of war 3 doesn’t use it, as such I feel no guilt. 

To see the impact there needs to be a unique option that you find. As such it ‘triggers’ the introduction. The introduction is a simple path where the game is shown to you with the basic abilities that you gain. This is also the setting where you start.

Heaphestus
Heaphestus is the tinkerer of the lot. He made the olympian weapons, but he had done a lot more, as such this is where all the players begin. It is up to you to get the machines working again. Sustenance is first, food and water needs to be recharged. For this the machines work on ore to get some parts working. And that gets the whole thing up and running. Still, you need to do more. Olympus had elevated knowledge of solar energy and those need to get started. It is a mere 2 hours of the game, but that set the larger game. I decided on the thought that Olympus and others were transcribed in classical works. These works are added to the game, and as the gamer progresses in the game, he gains an above working knowledge of the gods, the earlier stage of Greek civilisation and some of the philosophers. When the machines are back online, the other rooms become accessible. 

Automatons set the stage for Olympus. They do the mundane tasks. The food machine sets the first automatons in motion. We see the stage where the machines are fed and it beacons the cloning machines to start creating the life stock that are processed for the foods that you receive. You get to create the fields for weeds, corn and grapes. As this is done (seems simplistic), you are guided to a room where several pendants are and you are only allowed to take one. 

Aphrodite, Hermes, Poseidon, Athena, Ares, Apollo and Hebe are the only pendants to chose from. When one is picked the others are closed off. This is essential to create a level of replayability. At this point I am still brooding on one point. Should this be set to the creation of your character. As such if you are a man you get Hermes, Poseidon, Ares and Apollo. The female character gets Aphrodite, Athena, Hebe and one (for now) hidden character, you know spoiler alert. Each has their own part in the palace and with Heaphestus making it all available the palace opens up. Some will take a few more ‘hours’ but that is linked to the machines taking hold of Olympus. As I see it, the automatons are linked to your personal choice. A sort of greek filter of your character. The man get female automatons, the woman get male automatons. 

As you go through this place, you only get one track in the beginning. With the bracelet (or tiara) you have one path, as you play the game you unlock gems of succursus. (Read: support gems). Each support gem opens up the track for that god. It is in that ay that you get more and more access.  

Hermes
He is the messenger of the Olympus. It also means that he will open up two major parts. The owl system when the system becomes available. Lore of Olympus is opened up and the messages return to where they are. It is shown in the office of Athena where now a Athene Noctua arrives. This metal tawny rascal will be your mental guide to a lot. It will also tell you where important owls are. You still need to interact a first time though. The second setting is a mobile hub (based on a few thousand old design. To get both active, you need to repair them. This will set the stage where instruct an automaton to direct to repairing a machine. It is now that you learn that Automatons come in a variety of settings. This allows you to tinker with the machines in the space of Heaphestus and you will see that these automatons require more ore to make and as such you need to ‘dig’ in his basement and find more ores (and open) a cavernous level where low level automatons start grinding for ores. Back to Hermes, Once these machines are back online, the screens in this rooms will give information on Greece (Athens, Sparta, Heraklion, Rhodes) and you will see all kinds of news pass by, including a repetitive loop of each of these places.

The mobile stage gets you access to the rooms directly as they are opened up

Ares
He is known as the god of war, but in Olympus he is the foremost authority on security and defence, with him the defending Automatons are aligned and activated. You have no chance to beating any one of them, but in that setting, they are keeping Olympus safe and with the gems you have you will be safe in these areas. So there is a stage to keep them an authority and you need to up your stealth skills (not sure how yet).

With defence up and running, you will gain the option to create the Butcher automaton. It will prepare the life stock for consumption, it also unlocks the cooking automaton. It will also be the time to gain access to the vaults of 

Dionysus. They are open to all, so you are safe, but in that space is the wine automaton and the fruit automaton. 

Aphrodite
Aphrodite is the goddess of love, beauty, fertility, physical pleasure (sexual), eternal youth, grace, and beauty. These elements get us a few parts. In the first we learn that she was the orchestrator of Aesculapius the famous healer. He was killed by Zeus, but this also set the gods against one another. Aesculapius and Prometheus were hunted by the gods and they are still part of this world. The second part is the physical pleasure, with Aphrodite in play you can have sex with the automatons, but her powers are eternal youth and beauty (via Aesculapius) and it will open up another stage. The Automatons are yearning and with Aphrodite you get to see their ‘thought’ and the unmentioned sides of the automatons. Her healing niches are all over Olympus, once staged for the human servants and now you get to use them to revitalise your health from hunger, thirst and exhaustion. 

Thats the lines for now, there is more of course. But it still need to be syphoned out (it makes sense later on). You see, this would be a streaming game. Amazon Luna makes the most sense. You see as the lores unfold the optionally connected Kindle would get the classical works. It is at heart an educational game. The lore are classical works (they shouldn’t have any ‘protection’) the player gets more on the age of polytheism. I saw that need during the TV show I was designing namely Keno Diastima. And the age of that is largely lost to the Christian waves that is now losing its grip on what they enforced. The polytheism from Greece and the Nordic is getting a fresh wave of people who have had it with the deceitful clergy from Italy. This is also a setting where we can elevate knowledge of the gamer. It is not a wave of conversion, merely a side to show that we come from a larger stage. And that large stage was forgotten. It is merely a way to show the people that we come from a huge stage of excellent work. Homer, Herodotus, Aurelius (not a Greek), Plato, and so many more. For the larger extension mostly forgotten. And this game can reeducate people to see that larger stage. There is an opening market to that (or better said, I believe it is).

There are more sides, but not in this game. This game is about educating the people on the Polytheism that brought the Greek civilisation to bare. And as we learn about the Greek gods, we also learn that they had a lot more to offer than we realise. 

Games have gone into a slump of forced advertisement and targeted turbo moments, but not much more. Certain games are pushing us into microtransactions and they will make their fortune their way and by the time people figured it out too much is lost for to people who merely wanted to have a good time, paid double plus bonus. That was never what gaming was all about. Intelligent gaming can be used in other ways, to educate. Something too many game designers have forgotten about. It is the age of advertising money and too many greed driven people are pushing that wave. I believe it is time for some to push back. I think that Amazon has options here (the kindle does help), the other track doesn’t need a kindle, but Amazon is the first choice, Tencent Technology the second option. As such Microsoft loses a lot more than they bargained for. Will it work? I hope so (partially for my own reasons).

If we push the agenda of joy and education, not of advertisement, we have a chance. Some food for thought. When do you ever get something for free? Never ever, there is always another side to that coin. And that is where the greed driven are. To see that side polytheism optionally brings that first wave. And when you get to the sides of Poseidon, Apollo and Hebe we get more to see that the Greeks knew things thousands of years ago, isn’t it weird that we never evolved from there? The Vatican never aided in that struggle, did they? That’s all for now.

Have a great day.

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August 12, 2024 · 15:21

What’s in an advertisement?

I have been called many things (not all of them nice) but I do not care, I call it as I see it. This time it is Google that hits the spotlight, you see it is not all Microsoft that I cater against (often I do though). This time it is Cyber News (at https://cybernews.com/news/meta-google-youtube-instagram-advertising/) that gives us the news. This came from the Financial Times and the headline gives us ‘Meta and Google had secret ad deal to target teens on YouTube’, I am not judging this, but Google has stated on a few instances that they would not target kids. Still we get here “Google Ads help page itself says that the “unknown” category refers to people whose age, gender, parental status, or household income are supposedly unidentified. In theory, this could allow ad buyers to reach a wider audience” but we are also given “according to FT, Google could use app downloads and online activity to determine “with a high degree of confidence” that the “unknown” group actually mostly consisted of younger users” Now, lets take a different look and for this I use the Apple population (not people eating Granny Smiths) So lets go by the simple set of an iPad and around 128.5 million units of tablets were shipped worldwide in 2023. A little over 40% in the USA. The younger population uses their iPad for over 4 hours a day to do gaming. I took a small measurement in two hours I was fed around 2 dozen advertisements. Now consider that we have 80 million gamers on the iPad, as such 4 hours represent 40 advertisements per user and that represents 3.2 billion advertisements EVERY DAY, you think that Google, Apple or Meta walk away from that? And when we add the mobile gamers on Android and iPhone it becomes a much larger and more interesting number. 

On one side it works out well for one of my IP issues if we consider the larger premise. You see some are all about hijacking revenues from others, I took it into a different direction. When these three players lose a little over 20% of that advertisement industry. How strapped for cash will they end up being? Don’t trivialise this (many so called captains of industry will), when you need your revenue and you get to face a decline of 20% panic is ensured to come to the table. Like the advertisement bitches who cried fowl when Google wanted to do away with cookies. The setting I had was enable Amazon to a much larger degree, optionally enabling Kingdom Holding (Riyadh). A simple setting that many forgot about, because they all wants us to look to the horizon to the land of honey and AI, but that is at least a decade away, as such I saw another shore. 

But back to the story. So the response from Google was ““We prohibit ads being personalised to people under 18, period,” Google said in a statement to the publication. “We’ll also be taking additional action to reinforce with sales representatives that they must not help advertisers or agencies run campaigns attempting to work around our policies.”” And it could have worked if Google set through the cookie stage, but they did not. Now the setting is different, advertisement gaming is developing and we get a dozen versions of the same game and they all run on advertisements. And the game becomes worse for some ad streamers now also include advertisements. As such they are one step removed from the old setting that Electronic Arts tried to include in their sport games, the billboards in a game all showing the advertisements that EA could sell. In the long run it could have given them a revenue boost. Now the game sets a different premise. You see you can fight of getting more revenue, or you can make sure the others cannot get any, that was the premise that I went for and Saudi Arabia does not have to cater to Americans, more importantly they could deny America well over 20% of that revenue. Consider that the big three techs have to report a drop of 20%, how does that work out? In addition to that loss you could capture a part of that revenue. You see the USA is all about monopolising issues, all whilst no one looked to the shores behind them to see what they lost and that was the place where revenue was all over the floor.

The setting is given, but when we consider that they either confess on targeting minors, or take the losses. And my solution doesn’t target at all, putting this solution largely in the clear.

Still, the EA premise had me thinking, not a similar approach, but a very different approach. One that give a much higher premise of engagement. Like the cheaper Netflix, set the console with a gaming portal and that portal has a niche for advertisers one that pays the viewer in credits, which could go towards a lower fee, or game coins to get free updates (enhancements) for in game shopping, any game on the platform. That was a side no one (seriously) looked at. Games are set to a developer, not to a portal and when they want to be there they will have to agree. Consider any console with 50,000,000-200,000,000 gamers, do you really think a game designer wants to be cut off? Consider that the Xbox Game Pass has only 18 million users. And the numbers I stated were conservative, this solution would be next to the PSX2 (over 155,000,000) and the Nintendo Switch (144,00,000) that is what was at stake and Google shot themselves in the foot (my speculation) as they dropped the Google Stadia, as such the Amazon Luna and the Tencent console are all that remains. And when we see those numbers, a larger base exists for advertisers, but in my view a more limited one. Still, there is (to some degree) an option whilst removing a massive chunk (I think around 20%) away from Apple, Google and Meta. It was an evolution to the system as I set it up and the advertisement funds are merely the icing on the cake. 

The added ‘protection’ that is given could sway plenty of parents to go this way, not my initial interest, especially when phase one 50 million is reached. The system will fuel itself towards users like the CBM64 did in the mid 80’s. Still the others need to rethink their system, because for now they think it is all OK, but when the setting changes it will already be too late. Look at the Cookie stage, only when they finally switched it off in part, the advertisers starting to cry like little bitches. Three days ago we were given “This latest twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London.” Wake up call? This setting was known for a couple of years, as such these people had plenty of time to revisit the sands of opportunity, but they thought that it wouldn’t get to that, and the money would keep going in. Now the premise will likely become that they lose out on a population that gets into the millions, no free ride for cookies (cookie monster ate them all) as such they will have to put the prices down by a lot, because targeting is soon to be a real issue, for this the Google and Meta setting comes into play. Either regulators demand a larger scrutiny (expected turn) or the advertisement world will lose 4.3 billion advertisements on iPad alone, now consider how many game on their mobiles? That is a reported 79% of an expected 18,250,000,000 billion in 2025. Set that to revenue numbers. Yes what one party tells is not what some do, or they tell them where not to look for certain restrictive papers. Oh, and my simplistic number stage gives me around 2.8 billion advertisement options are optionally soon lost or diminished. Yes, my 50 million consoles were hilariously conservative. 

What’s in an ad? Nothing a gamer wanted to see anyway, as well as a few other clusters of pushed to watch advertisement people. So how will Meta continue at minus 20%? Apple will do fine and Google will have its android, but when that newly reinvented shore comes, Google will also have to make due. As such,  they can bite the bullet or set up a fee for Youtube, which will make TikTok happy to no extent 

They say all is fair in love and war, did you ever consider that the people have a voice too, that they are pushed towards apps with no avoidance? What happens if you cater to those people? Google should know, they grew their search in a very similar way.

Have a lovely time and see you perhaps in a place without advertisements every couple of minutes.

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