Tag Archives: google

April 18, 2025 · 17:18

A viewpoint is not a point of view

Yes, nice and confusing. But that is the meaning of this exercise. You see, I don’t agree on the point of view the law makes in this case. They have altered their point of view on the law in motion. In a setting that ran for over a decade. I don’t think they are to blame, there is no real guilt here (apparently), but the setting stands. In this I call to attention the BBC article (at https://www.bbc.com/news/articles/c3674nl7g74o) stating ‘Google has illegal advertising monopoly, judge rules’ I do not agree and for this I call to attention two ‘pieces’ of evidence. The first is the actor Ryan Reynolds, a person I have called more than once the craziest marketeer on the planet. The second piece of evidence is a firm named CAASIE.co, an advertisement services firm apparently in Brisbane (I thought they were in New York). These two stand out, in a pool of millions. Set in a presence of “The US alone spent almost $481 billion on marketing in 2022, with digital marketing seeing significant growth. Australia’s marketing industry is also substantial, valued at over $20 billion.” With the added “While a precise count isn’t available, the scale of the industry suggests a large number of professionals are involved in marketing roles worldwide. The demand for marketing expertise is strong, and the industry is continuously evolving, particularly with the rise of digital marketing”. Don’t get me wrong, there are good marketing teams. The bigger brands have decent teams and at times places like Coca Cola and Heineken stand out. Yet in that setting of millions of people these two stand out. Why? Perhaps marketing is seen by some as the path you take when you can’t do anything else? Perhaps these men (women too) can talk their way into the panties of the youthful ladies and they thought, perhaps I can make money out of this venturous situation. And they went into marketing, mainly because ‘sex sells’. The truth couldn’t be farther (or is that further) removed from the truth. 

And there the problem starts. You see, Google isn’t monopolising things, they merely had the proper handle on things. The marketing bulk doesn’t know what it its doing and as ‘they’ see it Google is in the way. In the early days Google (read: Larry Page and Sergei Brin) figured out a few things. As Microsoft was talking dirty to the CFO’s in the land (in the late 80’s and beyond) these two youthful young sprouts figured out that the work was done by the m inions of these CFO’s, so as they catered to the bulk of the worker ants, Microsoft was wasting its time on expensive dinners and drink parties and they got all the CFO’s and CTO’s of the Fortune 500. But these people needed their worker ants and Google had created a search system that catered to THEIR needs. So whilst these youthful young sprouts were at Stanford University, their buddies all went for the knickers of the ladies. They created a page rank system, because they saw ahead that the web was going to be a mess, millions of voices create cacophony and they cut through the mess.

So ahead we go 20 years (take or leave a year) and Google figured out that their system is gold. So they venture forward and they create Google Ads (formerly Google Adwords) and that was in 2000. Again they hit gold, although it was a natural continuation from page rank and again Microsoft wants ink on the game, but wannabe’s and spin creators can merely make shallow creation and it is seen in their product. At present known as Microsoft Advertising, holds a market share of around 3-4% of the global search engine market. This is bad news for the marketing wannabe’s as they bought the shite that Microsoft is seemingly selling. Even I saw the bing hijacking of people seeking and as Microsoft is all playing innocent, they did (as I personally see it) enable the system to be abused. It matter not, Google created a firm product and now the marketing bitches (both male and female) decided to cry fowl (intended typo) So that I the setting.

Marketing today is people who talk a lot present a lot, but as I see it, they do not know what they are doing. Merely hoping that their revenue cup runneth over and it is based on decade old settings (which is what schools rely on). At UTS (University of Technology Sydney) we had one lecture on page rank and that opened my eyes (unlikely as much as it hit Sergei and Larry), but the setting was clear. Google created the largest setting by thinking of what to do, not to wine and dine the people with money and they followed Microsoft as they didn’t realise what they were up against. The internet of things is a massive beast with plenty of horns and these are the horns of plenty.

So now we get to the ‘court case’ that the BBC gives us. So as we are given “The US Department of Justice, along with 17 US states, sued Google, arguing the tech giant was illegally dominating the technology which determines which adverts should be placed online and where” and as I personally see it, they are catering to millions of people who do not know what they are doing and they think it is unfair that these people should miss out on a business they are unlikely to understand. You see, I name these two at the start as they have figured out a few things. Ryan Reynolds created billions from understanding the world and its business (Mint Mobile, Aviation Gin, and Wrexham AFC. He also co-founded Maximum Effort, a marketing agency and production company) he figured out a few things and that sprout is a mere 48 springs old. He saw the options and turned several products in a multi billion dollar empire by engaging with an audience and telling a story in a way they remembered. The other (the wannabe’s) can scoop up a mere $100,000 dollars at a time as I see it. Let’s not forget that this man started as an extra on the X-Files, now he surpassed the main cast of that series (including the director) in several ways.

Second we get CAASIE.co, they come with “buy outdoor ads globally – from your browser”, with the byline “Self-service. No contracts. No commitments” and consider this quote “In 2007, São Paulo, Brazil instituted a billboard ban because there were no viable regulations of the billboard industry.” For decades these billboards were out there and in 2020 (a mere 5 years ago) they decided to change the premise. So as we get “They are an advertising company specializing in Digital Out of Home (dOOH) advertising, programmatic advertising, and digital signage. Their headquarters are in Brisbane, Australia”, a setting that was clear for decades but no one considered what there was and these people did, so as they gain favor and altitude by being innovative the wannabe marketeers can (for all I care) go duck themselves. 

These two examples are a clear sign that the crying marketeers need to grow up, or as the Americans say “Go big or go home” and that is noticeable on the future of marketing as I see it. Now they are all about AI and creating hypes, but that doesn’t pay for the yacht (or for diner as I see it). 

So as I see “US district judge Leonie Brinkema said in the ruling Google had “willfully engaged in a series of anticompetitive acts” which enabled it to “acquire and maintain monopoly power” in the market.” Is wrong by at least half a continent (a mile seems so shallow), so as I see it, when did the law start catering to village idiots? The fact that there are thousands of voices doesn’t make this clever. Reynolds and CAASIE were clever, they were very clever and that is a setting that CAASIE can enjoy, you see when they get access to the stage where the Google Ads people use CAASIE as the global interface to get global visibility, CAASIE will grow a lot more and what will the marketeers do to get their slices of pie? Cry a little more? Since when did we cater to the stupid to give value to this world?

The is the setting I see and as I see it the larger folly of US district judge Leonie Brinkema, so their goes her “willfully engaged”, Google walked a path for decades and that thought paid off and as I see it, Google was not catering to CAASIE, CAASIE found its own niche of global needed marketing. These two settings (Reynolds and CAASIE) show that there was space and these are raking in the billions (CAASIE not yet) but they can get a lot more by expanding into the UAE and Saudi Arabia, optionally Bangladesh and Indonesia as well. A setting that will iterate in new areas and that was something that a player like Microsoft never understood. My evidence in that statement is the fact that they lost marketshare 6 times over.

So the viewpoints of Google, Ryan Reynolds and CAASIE are not points of view, they are intentional strides in the Internet of Things and their views of how to make money. A lesson a lot of marketeers never learned in the first place. Although they got their collection of panties n their trophy cabinet, something I never ever had, but I decided to remain innovatively engaged. So as I had the ball several times from DARPA, Ubisoft and Microsoft (optionally Amazon and Apple as well) I can relax to see these departments of Justice (globally) fumble their balls and as things go from bad to worse I can giggle (not Google) from the sidelines. How the stage is the play of things, something Shakespeare figured out in 1623.

Have a great day whilst you ponder the wisdoms I left here with two hidden snags, the clever people out there can work out what I left for others to find. Have a great one.

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April 10, 2025 · 12:08

New short term thinking

The news hit me somewhere yesterday. I got it by means of a LinkedIn mention, and it gave me reason to pause. Here is one version of that news (at https://techwireasia.com/2025/04/microsoft-pauses-key-builds-in-indonesia-us-and-uk-amid-infrastructure-review/) with the mention ‘Microsoft pauses data centre investment in Indonesia, US, and UK’, and here we see the byline “Microsoft pauses or delays data centre projects in the UK, US, and Indonesia.”, it is my view that they cannot afford this setting. You might have heard the American expression, “Go big or go home” and I think that Microsoft is about to go home. You see, I have forever had the clear opinion that there is no AI. I call it NIP (Near Intelligent Parsing), the setting that if too many start accepting the setting that I was always right (which comes from the clear setting that there is one AI station and it was given to us by Alan Turing) the people will realise that there is no AI and it comes down to programming and a programmer. That setting puts Microsoft in hot water for a lot of heavy water (to be poured over their heads). And lets be clear, a side you can confirm with mere logical thinking. A data Centre is a long term setting. No matter what you put in the White House (by some called the village idiot) whatever this administration is, it is short term and a data centre is long term and that so called hype around their AI should never waver. You see, this short term action (read: knee jerk reaction) implies short term planning and that is where they all get into hot waters. Why did you think that I made mention that Google needs to put a data centre in Iceland and consolidate their thinking into geo thermal reactors? (Reactors might not be the right word). A setting where ceramic tiles (or cylinders) surrounding new constructions that is not unlike a nuclear reactor, but the reactor is all around them, not Uranium rods, the Lava (or Magma) is the powerful and as it is merely bleeding the radiation, the fuel never dissipates and never ending energy is theirs. For all these parties looking of creating data centers (as far as I can see around 50 in total globally) they will all require energy and as one data centre takes energy close to a amount a small city does, we will get energy issues a lot sooner than we think.

Did Microsoft think this through? Pretty sure they did and their conclusion is that they cannot spend billion on data centers. So at the same time as we are given “Rivals Oracle and OpenAI ramp up investments”, I come to the conclusion that Microsoft can no longer afford the bills their ego’s committed themselves to. Feel free to disagree, but they set out this AI ‘vibe’ and own 49% of OpenAI, so why close down their Data Centers whilst they ‘own’ one of the ramp up partners? They are figuring out that they are too deeply committed. And as the world realizes that NIP is not the same as actual AI, they fear what is coming next.

So you decide what to make of the stage of “Microsoft has acknowledged changing its strategy but declined to provide details about specific projects. “We plan our data centre capacity needs years in advance to ensure we have sufficient infrastructure in the right places,” a Microsoft spokesperson said. “As AI demand continues to grow, and our data centre presence continues to expand, the changes we have made demonstrates the flexibility of our strategy.”” As I see it, it is an answer, but not the one that touches on this. I come with questions as ‘What growth?’ All this sets the need for some lowered activity, not pausing, unless you know what comes next and there is a larger setting with Oracle, Tencent and Huawei, I know there is a Swedish centre as well but I forgot the name. All these are ramping up, but Microsoft is pausing? That makes no sense unless there is another reason and my thought of “They can no longer afford it” takes another gander and when we consider that they paused “North Dakota, Illinois, Wisconsin, the UK midlands and Jakarta, Indonesia.” That implies something is going on and when we combine this with “Microsoft cuts data centre plans and hikes prices in push to make users carry AI costs” (source: The Conversation, March 3rd 2025) these elements together implies (imply, not proven) tells me that there is a funding setting for Microsoft. Combine that with the lovely voiced fact of “OpenAI brought in US$3.7 billion in revenue – but spent almost US$9 billion, for a net loss of around US$5 billion.” (Source: the Conversation) we see another failed setting and that failure gets to be bigger. As Amazon, Google, Oracle, Tencent and Huawei steam ahead getting larger data centers and ready long before Microsoft is there means less revenue for Microsoft. I did say that they could go big or go home? I reckon that Microsoft already lost 6 times on front settings and they lost to Amazon, Apple (twice), Sony, Adobe, Google, and IBM. I should add Huawei to that list but they already bungled that setting before Huawei became an actual competitor. A simple deduction from little stupid old me. 

So whatever you do, you might look into the trust you gave Microsoft and see that you are not left with an empty shell. Oh, and to prove that I am not anti-Microsoft you need to know that they did corner the spreadsheet market (Excel) and the flight Simulator market. Microsoft did some things good, but when it comes to the spin setting of vibes they need to reassess their situation.

Have a great day, it’s midweek now. I am happily in the next day.

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April 9, 2025 · 16:30

A danger possibly foreseen

That was on my mind this morning. It was brought to the surface by the actor John Cryer (the famous duckster as well as a surgeon in NCIS). He referred to an NPR broadcast.

And the article (at https://www.npr.org/2025/04/08/nx-s1-5356476/social-security-new-rules) gave me pause. I had seen this before and after a few minutes and a ‘eureka’ moment I came up with my article ‘Utter Insanity’ (at https://lawlordtobe.com/2021/10/04/utter-insanity/) where I (read: Reuters) came up with “That could spare the United States a default, but would force other cuts, possibly in areas like Social Security or military pay.” I had come to that conclusion before that ion a few articles I mention there. It comes to ‘blows’ with “It is the relentless boasting government approach towards “My Credit Card is too big too refuse!” Yet that is at this point exactly what is going to happen next week Friday” and that moment was avoided with millimeters to spare. And now? Now we get the timeline change in a few ways. NPR gives us “Instead, they will have to seek services online or travel in-person to a local Social Security field office, which a new analysis from the left-leaning Center on Budget and Policy Priorities, or CBPP, found amounts to a “45-mile trip for some 6 million seniors.”” Here I do not completely agree with NPR, even though they talk in my street of the equation. The added NPR setting is “More than 4 in 10 retirees apply for their Social Security benefits by phone, as do most spouses who are eligible for benefits,” researchers wrote. “So do the substantial majority of bereaved family members who are eligible for benefits following the death of a worker.” This is a valid setting, however, the American administration has valid issues with “Agency officials have said these new measures “will further safeguard Social Security records and benefits against fraudulent activity” by creating “stronger identity verification procedures.”” I agree that they need to stop Fraudulent settings, but that might not be the best way to go about it. For one, the people with clear settings because they moved to Costa Rica or another warm place where their dollars has a better spread is one reason and there are plenty of places to do that and they fall into a dark gap of nothingness. 

So I am a little on the fence with “Beginning on April 14, Social Security will perform an anti-fraud check on all claims filed over the telephone and flag claims that have fraud risk indicators,” they wrote. “We will continue to conduct 100 percent ID proofing for all in-person claims. 4.5 million telephone claims a year and 70K may be flagged.” I agree a better setting needs to be found, but in clearness the American administration has a clear point with optional Fraud. The clarity is seen in the numbers and if there aren’t any, the question becomes why isn’t there a better documented stage? I for one am in the setting that consulates and embassies need perhaps half a dozen more people in certain places to do that work. Too bad America let go over 30,000 federal employees. Perhaps that was an unforeseen blunder of mega (or is that MAGA?) proportions. 

The fact was that I saw this in 2020 and whilst there were references in 2019 going back to 2014, they were partially the same but founded on different facts. So it might seem the same, but it is not. NPR has given a rather large spotlight on something that starts next week and that will have people buzzing in all kinds of panic modes, because retirees that face this will panic and that is on the administration of THIS government, no one else.

So what is the solution? Well, I have a few ideas, but why do the work for people who are making 7 figure numbers. Let them prove their value or perhaps they might be made redundant (too save a few coins in the process). Oh, and before you think I am merely stirring the pot of panic (not entirely incorrect) I decided to give a few ideas another thought like the Google Data centre on Iceland. You see, before 2022 I had an idea, I reckon it was around 2010, I thought (in light of a few Venusian settings. I saw that there that we get “Venus has an extremely hot average surface temperature of around 867°F (464°C) due to its dense, carbon dioxide-rich atmosphere and a strong greenhouse effect, making it the hottest planet in our solar system.” As such I thought (a partial solution that these sulphur batteries might be actively recharged (and happily ignoring other needs), but for unmanned recon it could suffice. So in the meantime we get 

“Also in 2022, Researchers at Drexel University produced a prototype lithium-sulfur battery that did not degrade over 4000 charge cycles. Analysis has shown that the battery contained monoclinic gamma-phase sulfur, which has been thought to be unstable below 95 degrees Celsius, and only a few studies have shown this type of sulfur to be stable longer than 20 to 30 minutes.”

Yet in a volcano rich environment (like Iceland) these lava pockets might be the stage for thermal interaction and the lava (or magma which is a technical setting) flow could recharge almost indefinite. So we have power and as cooling might not be the issue, water is still needed to cool other stages of a plant like that. Fortunately the Greenland Sea (or North Atlantic around the polar circle) is plenty cool (read: cold), so could these two elements unite to give data centres the steps they need to become energy independent? You see, everyone needs more power, so power will cost more and more and we have Iceland in the North and New Zealand in the south, yet New Zealand doesn’t have thermal energy (as far as I know) so a different solution is needed there.

But the setting is still about social security (I got blown off track). So whilst the people are screaming for fraud setting, are there any clear numbers on how many are using social security for fraud (I am certain it is done), but are they overthrowing the system for 10-50 cases? There are 6 million seniors at risk. The question becomes how do the military deal with these cases? How many retired veterans does America have? Would their system be good enough to be adapted to the senior citizens of America? If the Military needs more staff to deal with this, I reckon that at least 20,000 people were fired and need a new job and as most embassies and consulates have military presence adding a few logistical people might be a better solution. Was that investigated? 

I reckon all good questions, but who has the answers? In the mean time Google needs to create data centers with independent power solutions, because the (around) 50 new data centers that seem to be coming all over the world will draw power dry to a dangerous level, being the odd one out will give them a leg up over anyone else. And perhaps they have a better solution than I just phrased. I am not the best, but I remain trying. That’s more than I can say for a lot of high paying people in the American administrations we see. 

So have a great day and while I have my ice water, I will dream of becoming a Goalie at 63, still preferred with the Toronto Maple Leafs, but Iceland will do as an alternative choice (I doubt they need me, but there you have it, I can be delusional too).

Toodles

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April 8, 2025 · 09:50

The fifth branch

That happens, even as I wrote about crossroads there is always that one intersection that has a fifth branch. The road often ignored and the road avoided, but it is there. So up first is the admittance that what you are about to read is fictive, a pure cog of my brain and optionally nothing more than the thoughts of a conspiracy theorist. And to make matters worse (for me) is that the setting go Google yesterday wasn’t completely coincidental. I wouldn’t mind taking Sergey Brin for a ride (something he didn’t ever deserve) for the simple matter of gaining $15 million. The man has an estimated value of $121.2 billion, so at the setting of him losing 5%-15%, avoiding that to hand me a $15 million (and a job) is not beyond me, I have no idea how to do that, but here comes President Trump and that story begins. 

So yesterday I got to the idea that making money of short selling stock. To do this you need a really stupid idea that will shed the markets. In this we see that over the last 48 hours the markets lost around 10 trillion dollars. So what happens when this is design? The entire tariff setting never made sense, unless it was by design and tariff on a Mc Donald Island (with only one CIEIO) and a lot of penguins, so that the President can claim medicine imbalance. In the meantime unknown ‘friends’ of his when the markets are at their lowest, buy what they can. Another party hands them the money and President Trump claims his 70%, these people will still get 30% and when you have nothing any slice of 3 trillion will do. Even at 1% that is 30 billion and I doubt they will make that much, they will make enough to have their dream retirement at 40-50, something they never thought possible ever. But there you have it and the larger setting is that when the dust settles most offices cannot investigate as too many offices has lost their staff. A weird but not impossible setting.

And the people will claim I am mad, consider that I wrote from the start it is all fictive. I will leave it to the willing courtesans (called media) to connect the dots I placed over the last week and try to cash in on their digital dollars. As for Iceland? Well when the ships (read: governments) sink due to warmongering and China has had enough reasons, issues might rise and then we see that Iceland and New Zealand are the only two safe places on the planet. I chose Iceland as with their volcanoes and hot springs they have foundations on energy production. A nice pickle I avoided didn’t I?

Anyway escape your doom with my fictive imagination and take solace in the knowledge that if this is proven true that President Trump and his gang of extras will quickly evade to Russia (the only country who didn’t get a tariff) and America will see such anger it never saw because the entire American army, the secret service and others do not have the manpower or the ammunition to stop 200,000,000 angry Americans. 

Not a bad play write even if I say so myself. So next stop more creativity for me.
Have a great day and remember the Kjötsúpa (Icelandic Lamb soup) in Reykjavik is apparently phenomenal. 

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April 7, 2025 · 22:02

Crossroads to the past

At this time the world is waiting what insanity goes our way. The tariffs are here, the news is shouting against each other trying to get the audience to listen to ‘their’ version of what is likely to be. I gave my view in the past and so far I see nothing to change my mind. An additional side was given to my mind when I considered what the friends of President Trump would do. When you know that negative impacts are coming, such a revelation is nearly as successful as making a killing in the markets on things that go right. As markets are shedding billions (up to now, over 8 trillion has been written off) and I reckon that someone was making a killing all on their own.

Still, that is not my problem. The benefits of being poor, no stock to worry about. Still my mind gave me an idea.

You see all whilst I was considering my next challenge (I am currently walking the length of the UK) and my next challenge will be Iceland (1332 km).

It came to me as I had a few thoughts (none related to markets) and the setting as I saw them gave me an idea. The setting is set around Google who found a way to use the thermal energy to power a new data centre and the idea is that with the water around Iceland being used to cool the systems. Google had a novel way to have a data centre that could connect both Canada and the United States to Europe and the UK, the possibilities are without limits. Yet as the building goes on, a person gets ‘infected’ by a group of Light Elves (Ljósalfar). That person get visions and goes off the rails. He is sent to the UK to recover, but the problems are slowly increasing. A second person also gets ‘infected’ but reacts better to it and this starts the unification between man and elf. 

My mind is still working out a few kinks in the cables as they come to mind. One of these is that these Icelandic houses (for elves) as they were build were ‘infected’ with talismans to bind elves and that remains a ‘mystery’ in the story. And I reckon that the end goal are the Norns, the Nordic fates had moved to Iceland. The three goddesses known as Urðr, Verðandi, and Skuld, who weave the threads of fate and tend to the world tree. But their powers are set in 6 jewels. A ring and a necklace that each of the three had. The women are not there, but their jewels are. And the elves are the only one who could see where they are. 

The idea is to map out Iceland in near perfection a whole island to investigate (a small wink towards Midwinter) The idea is to have a new kind of RPG, mostly stealth based (which makes for a non-weaponized game. But the setting are evolving in my mind and I have an idea to make the game more technology minded and also intertwining with mythological sides. Still too much to figure out. And it is fun, Microsoft gives us “Our 23 game development studios focus on delivering great games for everyone, wherever they play”, I on the other hand are a mere person who set out the creation of gaming IP by myself and I created the setting of close to 15 games, so how many games did they create? How many are on the minds of gamers? I bet there are a few but how many people are involved with ‘these’ games. 23 studios? Should be at least 50-100. Me and my mere simple lonely person did it all myself. No matter what happens. I feel decently proud to have been able to create all this IP (and other hardware IP). I remained creative whist other do whatever they do. 

I shouldn’t play my own harp, but at this point I created at least 3 unique original IP and that is nothing to be humble about. And this game I merely thought into existence today. I feel proud of my own abilities at this time. And I haven’t even decided whether this could be a game or a movie.

Time to create another chapter I reckon, not sure where my creativity will lead me. Have a great day.

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March 28, 2025 · 16:59

The mostly ignored stage

This hit me yesterday in between all kind of other stuff I was brooding about. It was set off by thinking of something else. As I was replaying Hogwarts Legacy, was thinking about the collectors edition that was released on day one and at $599 that was not. Leap I was ready to make. That set another track n the rails. You see, most places are lacking Power-points and some have solutions for that, but the larger issue is ignored. You see when you put a few things together, you start wondering a few things. With night stand lamps, office lamps and all kind of lamps in every room, there is a clear setting to have these places ‘illuminated’ with USB-C ports, for all kind of reasons. Charging mobiles and other mobile devices. Collect gimmicks and as such the average gamer needs about 10 points of contact. The office person has their own need and a few more. But color me happy, the big boys (in this case IKEA) never seem to have acted on this. I saw one part on TEMU, so why is that largely overlooked?

Screenshot

Now, this TEMU contraption needs a power source and as it is a bluetooth speaker, an alarm clock, a nightstand, a charger for mobile, earbuds and watch this makes sense. But most people (like me) merely have a mobile and optionally a watch to charge. As such adding a USB-C to most lamps will solve the issue without people have to find connection points for charge ports. And as most will suffice with a 15 watt solution, most rooms will have the stage solved for iPad, Watch, Mobile, and optimally enough space for the a mobile wifi hotspot. And in an instance the required need for 5-8 charge points are reduced to a mere 1-2 spaces. Most solutions are done with in an instant when we add a USB-C port to most lamps. So why was this never done? Some will say it was the price. But if TEMU can offer a 5 charging station with bluetooth speakers and alarm clock for a mere $15, I reckon that the pricing isn’t it (or at least not anymore). 

Was it the required brainpower that was needed? Well it seems that these captain of industry (as they call themselves) are in dire need of an overhaul to say the least. 

So where did they leave their innovation? With their marketing department, whist the marketeers needed time to think over the term innovation. So far this decade I have only seen one innovative marketeer and that person is the Canadian Ryan Reynolds (probably he got assistance from that youthful young sprout Blake Lively in that regard), beyond that there was the Heineken marketing teams in the 80’s and 90’s. The rest are mostly iterative players on ideas already phrased in some ways. So where are the boffins? The fact that I have at least three goals over DARPA makes one think whether true innovation has left the field and its stadium of operation. And that was merely the upper soil tossed, there is a lot more under the rubble and where are those innovators? They seemingly left Apple almost a decade ago, Microsoft hasn’t given us innovation for decades and mostly that is regurgitated from ideas from way passed. We see that when we see Microsoft Flight Simulator 2024 with the initial release date on November 19th 2024. There is no mention of the Flight Simulator 2020, which gives us “It is an entry in the Microsoft Flight Simulator series which began in 1982, and was preceded by Microsoft Flight Simulator X in 2006.” I remember that as I had the CBM64 edition (which set me back $299, and in 1985 that was serious cash), never regretted that move. It was the first time that I saw true innovation in the face of lacking resources and make no mistake, getting any flight simulator running on 64KB is an achievement. So when I saw the 2020 edition (I had the X version in 2010) blew me away, so seeing the 2024 version with an initial release data of that year kinda makes my blood boil (a little). To disregard innovators to that degree is not cool and it shows that big tech and their marketeers need to review what they think innovation is. 

And that takes me back to the present. As we see more and more items requiring a USB-C point, the idea of having this option inserted in laps (as such) gives us a much larger station for consideration. And the Collectors Edition is still desirable even after having played it several times over the last 25 months. So what will we do when another collectors edition requires a charge point and that is before we consider what other house smart ideas will grace our presence. Smart buttons, smart lights, smart speakers and all needing a USB-C point. So why didn’t IKEA (as merely one place) consider this option 1-2 years ago?That’s it for now, my Friday is almost gone, in Vancouver (the most eastern point of intelligence in the time line it starts in a little over an hour). Have a great day.

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March 8, 2025 · 01:05

Remake

That is what we think. In movies, in TV series, in books and also in games. Yet the question becomes have we ever considered an evolving setting? 

That thought came to mind when I was considering the political settings we currently face. So in comes an old acquaintance all the way back from 1985. It was the Balance of power. I had the Atari ST version, but it originally came from the Macintosh. It was created on a system with 512Kb of RAM, all whilst the Atari ST had 1024Kb of RAM. These were simpler times, but the software was remarkable, even for those days. So now we have PC’s with a lot more (4000 times more). The PS5 has 16GB of ram and the BlueRay can hold so much more than a 800kb floppy. 

That was merely the hardware, the setting of 1985. There no longer is a simple setting of bear versus eagle. The world is a lot more complex. Big corporations have global power, The simple setting of Russia versus America is gone. There is now the Commonwealth, the Arabian nations and there is China. It is governments versus corporations and all versus chaos and anarchy. So what happens if the game gets updated to include all these parameters.

So the ‘media’ is all about whitewashing using sports. So what happens if these parameters are included? What can we see when these thousands of elements are included? There might not be an actual AI yet, but the LLM’s with deeper machine learning could set a proper larger stage to test and use in the new Balance of Power. All set on actual premises. So what happens when this game actually include the extremists and what could the game dish out against the user who decides to become a president, a monarch or a CEO of a large company?

What can we make in the complexities of media and political charged players? Consider parts of the CCG Illuminati, created by Steve Jackson Games in 1980. What if the game has both elements so that any choice could evolve? The question becomes is there a market for this game. In 1985 the game sold over 250,000 copies. It was a time when almost no one had a computer. So what becomes of an evolved setting? I have no idea, in those times there were little games, the thousands of games were only starting to get developed  in 1985. So could a game like that work? I am merely one curious gamer. The connected setting is not merely can it be done, but could it work to a larger audience. 

A game where we can set the stage and can see if something is set in stone, or could it evolve if certain political players are not included? How could we consider if a technocracy could not exist, or the reverse. Could it become the only way out?

All questions we might ask and what happens if there is a game that gave you a likelihood of certain evolutions. 

All nice questions, but there is a larger stage. What happens is that LLM is in the cloud and you merely download a copy of the evolving parameters. In this what happens when we add a second game (for example) the setting of a game like the 4th protocol, based on the movie/book with Pierce Brosnan and Michael Caine. What happens when we add an MI5,FSB,CIA element? We try to remake the wheel, but what happens when we create an element that uses the same data file? We could look at different stages all based on the same data, so the second game would have all the people in place, it merely adds the names the other game doesn’t use, but it all fits the nearly same pattern. You see, all these players (Microsoft, Google, IBM, Amazon) are creating their own ‘AI’ version. But what happens, when we do the reverse? One data set allows for evolutions in games? It was never done before because these systems were not in existence. Now we have the power, the data space and hopefully the inclination to create a new type of game, and this could fit all the formats. It is merely an idea but there is a larger need to create a unique game. At present we largely get more of the same and someone needs to think out of the box and create something new. 

So, this is just an idea and perhaps the idea might not work. Yet I believe that systems like this allow someone to totally create something new and never seen before in gaming and it could lead to a new level of RPG games. I made mention of this 2-3 years ago. What happens when NPC’s in games create their own intelligence? I gave the setting in them, but there is a larger need. Something needs to learn NPC how to become more intelligent, so that we don’t get the laughable AC Unity crowds. NPC’s that keep on walking in the wall and intelligent responses in a game. You can either create a more intelligent NPC, or you can let the NPC evolve through LLM’s and that is where we need to go. An evolved remake of the Balance of Power is merely the setting that could work and create another game in the process as you prototype solutions. It is just a thought to have the weekend.

Have a great weekend, it’s Saturday now and 7 hours until breakfast (for me).

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February 27, 2025 · 01:35

When words become data

There is an uneasy setting. I get that. You see AI does not exist, and whilst we all see the AI settings develop and some will be setting (read: gambling) 500 billion dollars on that topic, we now see that META is banking on a 200 billion on the stage. But what is this stage? We can tun to Reuters  who gives us ‘Meta in talks for $200 billion AI data center project, The Information reports’ (at https://www.reuters.com/technology/meta-talks-200-billion-ai-data-center-project-information-reports-2025-02-26/) where we are given “A Meta spokesperson denied the report, saying its data center plans and capital expenditures have already been disclosed and that anything beyond that is “pure speculation”” However, when we set the stage on a different shoe we see another development. You see, when we think of this in non-AI terms we get that a Data Centre generally ranges from $10 million to $200 million with a typical commercial data center costing around $10-12 million per megawatt of power capacity; smaller data centers can cost as low as $200,000 to build. So when we consider that the upper range of a data centre is $200 million. So what kind of a data centre gives the need to be a thousand times bigger? Now, consider that there are enough people clarifying that AI does not exit. I see AI what some people call True AI and that springs from the mind of Alan Turing. He set the premise of AI half a century ago. And whilst some of the essential hardware is ready, there are still parts missing. Yet what some now call AI is merely Deeper Machine Learning and it gets help from an LLM. This setting requires huge amounts of data, so when you consider that that data comes from a data centre. What on earth is META up to? When need a data centre a thousand times bigger? The only size that makes sense for 200 billion is a data centre that could gobble up whatever Microsoft has as well as Google’s data centers in one great swoop and that is merely the beginning.

Speculation
The next part is speculation, I openly admit that. So when (not if) America defaults on their loans we get an implosion of current wealth and the new wealth will be data. Data will in the near future be the currency that all other parties accept. As such Is META preparing for a new currency? As I see it the simplest setting is whomever has the most data will be the richest person on the planet and that would make sense, that explains Trump’s 500 billion for a data centre and now META is following suit. You see Zuckerberg is really intelligent. I saw that setting 5 years before Facebook existed, but my boss told me that my idea was ludicrous, it would never work. Now we see my initial idea spread all over the planet with every marketing organisation on the planet chomping at the bit to get their slice of pie. So Zuckerberg does have the cajones and the drive to proceed. When data is currency they will be one of the few players in the new economy. And when you take my speculation (possibly even insightful presumption) these data centers make sense and being able to set predictive data learned from active and historical data makes sense in a very real way. Predictive data will be the wave of the future. It still is not AI, but it is in very real ways the next step in data needs. Predictive analytics set the path of this wave 1-2 decades ago. And now we see more data transformations and when the main roads are dealt with the niche markets can be predicted and seen in very real ways.

And the stage is more real than you can see. When people like Zuckerberg are cashing out to get their data centers up and running, there is a real drive to be first to cash in. As I see it, my next step would be to score a job with a data centre doing mere maintenance and support work. You see, as all these big players evolve their needs, their manpower will need to come from infrastructures that these data centers require. So support and power will have the greatest staffing needs in the next decade. Just my thoughts on the matter.

Have a lovely day today

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February 25, 2025 · 04:35

It’s in the air

I saw an ‘article’ and I was momentarily stunned. It was merely a moment, but the headline got me. It gave me ‘Saudi Arabia Air Conditioner Market to Hit Valuation of US$ 5,969.25 Million By 2033 | Astute Analytica’, it was a surprise as Saudi’s have a much better resistance than almost anyone else on the planet. And i’m fine that they prefer a less desert heat feeling. But then I got to wonder about that premise. You see it comes with a ‘sample’ page and for $ 4250/- you get a one seat license. They do hand over a free sample (if you submit your email and phone details, and when did that EVER go well?) You see, now the article is set to a simple sales page. 

And the sales people have a decent grasp of the need. They start the story with:
“The air conditioning market in Saudi Arabia stands as a testament to the interplay between climatic necessity and economic prosperity. In a country where temperatures can soar beyond 50°C during summer months, air conditioning transcends luxury to become an indispensable aspect of daily life. This necessity is reflected in the staggering statistic that approximately 75% of the electric load in Saudi Arabia is consumed by air conditioning systems, with air conditioners accounting for about 52% of the total electric energy produced in the country.” There we have the words ‘Staggering statistic’ but there is no underlining evidence. Well there might be if you pay the $ 4250/- or hand over all your details (and I am not THAT stupid). You see, it might have value if they had submitted that report without wanting anything, but that never happens in this world as they see it. And here I found some details “BSI Business Park, Sector-63, Noida UP- 201301 – India” this doesn’t invalidate them, it merely gives voice to their ‘aggressive’ sales technique. Then we get the ‘run-down’. You see they are given their ‘great companies’ in just too small graphics, but it is too small. At some point you see logo’s like Google and the rest? I couldn’t make this out. So what are these ‘experts’? According to searches I did, we see that they “rated 4.7 out of 5 stars on AmbitionBox, based on 7 company reviews”, and a place called AmbitionBox gives us more, these 7 reviews are 7 people in Noida (likely employees), so which people at Google trust them? 

That is merely the start of it. Then we get to “approximately 75% of the electric load in Saudi Arabia is consumed by air conditioning systems, with air conditioners accounting for about 52% of the total electric energy produced in the country” so on what data is that based? Oh, right, for $ 4250 or handing over all your data you get to know that part. Yet I have questions. You see, There is a side that I consider valuable. They give us that America and India are the larger supplier of AC systems, but that is not the side I looked at. The one sentence I looked at. It was “High energy consumption straining the national grid”, it is the one setting that has value to me. There is a need to look at what makes an AC system operate. There is a need to reengineer these systems so that the power consumption goes down by 50% that is the actual challenge. You see there is a need for cold air, not merely cool air. The romans (you know the ancient Italian bunch) did it in reverse for hot houses in two stages, can this be reengineered to keep things cool? I reckon that you need a lot more power to get something from 50 degrees to 20 degrees than you need when you get 50 to 35 degrees in stage one and 35 to 20 degrees in stage two. Now, this might not apply to all houses. But consider malls and apartment buildings they could use that approach. You see 50.60% of the total housing are apartments, that means thousands of apartment buildings. Now consider that they might get free building AC reducing power drains. Then consider that they have 107 malls in Saudi Arabia (according to 2025 counts) and they set the same setting. A few years ago I set the premise for Dubai in a new setting of power distribution. That could apply to malls as well. So downing the power drain seems to be a first requirement. I did this on June 28, 2022. Almost three years ago in the story ‘Will you feel frisky?’ (at https://lawlordtobe.com/2022/06/28/will-you-feel-frisky/). Is it foolproof? No, but it is a large step in the right direction and power consumption will hit the planet on a global setting and I saw Dubai as one of the first places to get hit with requirements. I never tried to sell anything. I am merely trying to contribute to the solution. So take that and add a reduced power drain through air conditioning. Seems that I partially solved the energy drains, and it didn’t require anyone to hand over their details or ask for $ 4,250. You merely had to read the piece and see if you could improve on it, or even implement it, partial or not.

Yet, no matter what the motives of Astute Analytica are, they seemingly handed the world an issue. You see, a salesperson might see opportunity in ‘Valuation of US$ 5,969.25 million by 2033’, yet others will see infrastructure and support jobs by then and others still will see that something needs to be done about power drains by 2033. You can get solutions in more power or you can get solutions into getting better power systems and more power efficient AC solutions. It is up to the instigator to see what is best. The AC supplier wants to sell, but at some point it becomes a redundant setting, especially if power needs are rising. America gave us some numbers late last year when they gave us “Five-year US load growth forecast surges 456%, to 128 GW: Grid Strategies. U.S. electricity demand is forecast to increase 15.8% by 2029”, I wonder what happens when we look at Texas and someone did. A mere two weeks ago we were given “it’s possible that the grid would not have enough power to meet peak demand during the summer and winter seasons starting next year.” As such getting some systems more efficient might be the way to go. And I for one saw an option which was found in ‘cheap’ Slovakian fridges. Considering the two step solutions it might be a way to go, especially in Saudi Arabia and the UAE. Optionally more places as well. But I will leave this to the properly educated civil engineers in the land to see where they can take this idea.

Well I earned my sandwich today. Have a great day.

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February 13, 2025 · 04:10

The enemy of fun

We all hate advertisements, we do. We merely have been lulled to sleep to accept that these things happen. My initial setting for the new IP was to benefit in game-line advertisements and now I see that ‘Valve Doubles Down On Banning Forced In-Game Ads In Steam Games’. As such I say “Yes! Someone else figured it out too”. It feels like some level of vindication. You see, I thought I was alone in this, but Valve is not a simple gaming location. It is the original place of Half-Life and that is the game that set the tone in the two thousands and is now worth billions. 

They set the tone and are now doubling down on “Banning Forced In-Game Ads”, which fells me feel vindicated, and it is the fourth element that I heralded in my IP, four parts that set my console setting apart. Games, social media, no ads and collective cohesion. All parts that make any console great. So I am feeling mighty good (a little less as I never was able to see it), but the overwhelming feeling that I was right all along makes it up to some extent. The article phrases it as “a customer gets blocked after a certain amount of playtime and has to pay to continue and keep their progress. These types of monetization are considered predatory and are not allowed in Steam games.” Exactly how I felt about it. I’ll be honest there is space for some advertising, because it allows for unification of people, but not on time lines and not in games. I was adamant in this. And lets face it, to set the space to unifies one group of over 500 million gamers (among others) was the idea I tried to sell Kingdom Holdings. 

You see, to get access to over 50 million Muslims in past one and up to 200 million during phase two was overwhelmingly appealing. You see Kingdom Holding had in 2022 $13.6 billion and my solution allowed it to speculatively grow it by 50% in phase one would be appealing to any investor and whilst they are in whose main interests are financial services, real estate, tourism and hospitality, media, entertainment, petrochemicals, aviation and technology. To grow the setting of entertainment by that much in what I see 1 swoop and gather the view of millions would be seen as interesting to people like Al Waleed bin Talal Al Saud would seem interesting (apparently I was wrong), and in that same setting neither was Andy Jessy seemingly interested to grow his business by an expected 50 million consoles during phase one. So I must see things wrong. Yet the vindication now shown by Valve gives me the idea that I was right in more then one way and such there is a doubt within me. What am I missing? 

So on one hand I saw what Microsoft missed all along (they miss a lot) and others (like Google) stepped out of that field, so I am wondering what I am missing. The numbers are speaking in my direction, the elements are in my favor and as Unreal Engine 5 gives rise to the option on one branch we see a near complete setting. In that same setting we would see that there are 32.5 million small businesses in the United States, and a growing number are Muslim-owned. I lack specific numbers as I do not even know whether they are collected. Yet in this one source gave me that around 2020, Muslims around the world spent a total of two trillion U.S. dollars across the food, pharmaceutical, cosmetics, fashion, travel, and media/recreation sectors. The largest market for Muslim consumers is the halal food and beverage sector. It expectedly grows from 2 billion to 2.8 billion in 2025 (Source: Statista). As such the growth of that nature is nearly unprecedented and I tired to handle a level of unification and here was my solution that enabled it. So I am in doubt, on one hand my predictions are coming through in several ways and on the other hand it seems to be missed by the two (optionally three) people who are on the forefront of it all (Al Waleed bin Talal Al Saud and Andy Jessy/Jeff Bezos), so what am I doing wrong? Oh, and I went through one of the purest players in the world, the gamers. You see gamers can ‘infect’ their enthusiasm on the audience around them, I have seen that happen for over 30 years. 

So what was I doing wrong? Are there players who are walls around these people? If they cannot get a slice, no-one can? Well there is one player they never thought of. It is Ma Huateng, CEO of Tencent and Tencent is hungry for more markets and America with their anti China sentiment played (hopefully) right into my hands. The idea that I am that much right cannot be a simple ‘delusional’ setting as some say. To much went my way of thinking in this. 

So what does it take for some people to see that there was more than laying off around 14,000 managers to reduce costs and improve operations, I get that trimming is at times required, but what do you do when you are offered a simple upgrade of billions in the first phase? Tell me, and I see if I can around that. And now there is another path (hopefully granting me my coins) and I have been brooding over this for almost three years (one does what one can).

But in the end, my blog has had the goods that long, so there is no setting of “You are telling us that now?” There was a clear indication (mailed to them too) and the blog has the three years of stages online. My only defense so that some cannot make claim to “other sources” I feel that I did the right thing, but did I? The is the question I ask myself. You see, if only I see it, it can be called delusion, but more and more things out there (also in print) show that I was right all along. Now that we see the Valve story out there in Hot Hardware (at https://hothardware.com/news/valve-bans-ingame-ads-steam) and several others show that my train of thought was correct all along. 

That was the little nag that was keeping me awake this Thursday (at 03:00). Try to have a great day today. Me? I am walking into Mordor as a challenge, so how happy could I be?

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