Tag Archives: Nintendo

January 16, 2025 · 04:28

Giggling is the better medicine

This morning (around 03:00) I felt the need to check my mobile (a compact version of the invention by James Alexander Bell) or something of the sort. Inaccurate? Perhaps, but everything comes from somewhere. And as we all look towards roots, I looked at the screen and suddenly stopped. You see, I saw a Microsoft header with layoffs pass by. This is nothing to worry about, or new. They are all laying off people, all the big ones, so that is not cause for concern. Microsoft employs 224000 people, so they might cast a few more away. But I had not actually seen the details of the news, as such my trusty Chrome looked at the news of Microsoft and there a few things came up. And the count is important (for later)

  1. We see all kinds of advertisements with the Surface Pro being reduced $300 in one direction, $400 in another. There are all kinds of ‘offers’ but why would you want to discount THAT much? 
  2. Layoffs. We see ‘Microsoft lays off employees in security, experiences and devices, sales, and gaming’ (source; Business insider), ‘Microsoft staff face second round of layoffs as firm continues cost-cutting measures’ (source: ITPro) several sources claim that the layoffs will be small, but no numbers are given. Now this makes sense in light of the ‘redundancies’ at Google, Amazon, Meta (say Facebook) and a few others. Another source gave us “Microsoft plans to pause hiring in part of its U.S. consulting business and said last week that it would lay off less than 1% of its workforce”, still that could be up to 2200 people, when you are one of them percentages really don’t make a difference. 
  3. The information gives us ‘Microsoft’s Gaming Business Falls Short, Despite Activision’, This is fun. You see in 2023 Activision Blizzard had a market cap of A$120.08 Billion. Microsoft only paid 75 billion for the company and in early days I stated that a gaming company is only as valuable as the last game, and in 2022 Activision Blizzard’s annual revenue amounted to 7.53 billion U.S. dollars, as such Microsoft needs this to go on for 10 years just to break even. I warned for that and now we got ‘Microsoft’s Gaming Business Falls Short’, the Information (at https://www.theinformation.com/articles/microsofts-gaming-business-falls-short-despite-activision) gives us also “In the year to June, Microsoft’s gaming business revenue grew 5.8%, well below the 11% target set for the purpose of calculating part of Nadella’s compensation, according to securities filings. (That growth excludes revenue of Activision since its acquisition but includes Game Pass)”, it amounts to the fact that ‘gaming’ revenue is 50% short. Not good news I say. And when others come with complex stories that it has a few more sides. I say revenue is revenue and it is 50% short, that is the part others look at. And Newsweek gives us ‘Activision Hasn’t Helped Microsoft Grow Xbox Game Pass, Says Report’ (at https://www.newsweek.com/entertainment/activision-hasnt-helped-microsoft-grow-xbox-game-pass-says-report-2015392) where we also see “Microsoft was hoping that acquiring Activision would lure other game developers to rent its Azure servers, which hasn’t happened” not surprising. Developers like numbers and with a 3:1 margin Sony is a much more appealing choice for the first stage of any development. And the bad news doesn’t end there, we see at TechRadar (at  https://www.techradar.com/computing/gaming-pcs/theres-one-handheld-gaming-pc-that-went-under-the-radar-at-ces-2025-and-its-got-a-secret-weapon-to-beat-the-competition#) that Tencent now released the Tencent Sunday Dragon 3D One at CES 2025, a setting that was (kinda) clear over a year ago and my IP was set to that device and if successful (here’s hoping) it will cost Microsoft a lot more, well at least they bought Activision at $10 per $1 (OK, not entirely accurate, but I’ll go with that feeling). 

So three points, all relate to revenue. Lack of two, lack of innovation in one (spin stories aren’t innovative) and whilst we are ‘given’ ‘Xbox Game Pass expected to make $5.5 billion in 2025’ expected isn’t something that is achieved and there might be more bad news on the horizon, which will set the spin engines to overdrive. To compare, Nintendo reported in September 2024 a Revenue of 276.66B, can you see why I giggle? Microsoft ‘sickofans’ are elated on the optionally coming revenue of Microsoft Game Pass that is merely 2% of Nintendo’s revenue. And that is next year whilst Nintendo is already slaying the revenue dragon. The revenues of Microsoft are likely to lack visibility for some time to come. Some of the reviews of the 2024 Surface Pro aren’t anywhere near stellar (and it needs to be) as such my predictions for the downfall of Microsoft are still achievable. I reckon that when the first AI milestones start failing the domino’s will take a tumble making Microsoft cut more and more meat of their bones. All this whist more and more people see through the presented spin (as I tend to call it) You see, with the promise of tomorrow you better deliver tomorrow and certain parties bought into that and as such when delivery stays short of achieving. The dice get cast in a very different direction. For me it’s easy. I merely have to wait for the predictions too fall short and Microsoft is lacking in more and more fields and as such as Tencent makes larger gains the stage doesn’t just change, it crumbles. I wonder where Amazon is, because with their Luna they had options. I initially designed for that track (merely because Google dropped their stadia) and should Amazon get on top of the Unreal Engine 5, the stage is seeded with Amazon opportunities. A setting Microsoft totally ignored (also they were not invited to my IP clambake). As such I reckon that there will be a hiatus until Microsoft announces more lay offs. And I have seen that before. They will ‘call’ it streamlining and what I see is an empty egg. The shell of the egg looks smooth, but you cannot eat it. In 2023 we got ‘Microsoft outage worsened by staff shortage’, so before you cut your less than 1%, was your staff shortage secured? And when that happens, where are the other shortages? Where one source gave us ‘Microsoft has published a preliminary report into an incident on 30 August that finds insufficient data centre staffing levels contributed to an outage’ and another gave us ‘Microsoft had three staff at Australian data centre campus’, a data centre with 3 staff members? I reckon Microsoft has a few more problems (I reckon planning being one of them). 

So have a great day and consider where you are now and where you optionally could be.

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January 8, 2025 · 00:57

Dens, first name Evie

That is the setting where I am. It was the BBC that gave me (at https://www.bbc.com/news/articles/c9q78wn9g8zo) where we see ‘US designates Tencent a Chinese military company’ and my first question is “By what evidence?” You see, we can go back to the European tour by Colin Powell, armed with a silver briefcase where he travelled around Europe like a rockstar and that is how we got into the Iraqi war. They had graphics (probably a powerpoint presentation). Then we got the accusations against Huawei. We never got to see any evidence and as I saw it America was afraid to lose the 5G war and they basically still did. Now we get that Tencent is on route to basically throw Microsoft in the dirt and now they are a military complex? To do what? Unite gamers all over the world? And what evidence do we get? The simplistic line “including gaming and social media giant Tencent” Where is the evidence? Then we are given “The list serves as a warning to American companies and organisations about the risks of doing business with Chinese entities. While inclusion does not mean an immediate ban, it can add pressure on the US Treasury Department to sanction the firms.” Funny, Tencent was offered my gaming solution that would bring them 6 billion a year in phase one, after that the numbers become interesting. You see, Amazon had no interest (they never contacted me) and as such the Amazon Luna seems to be out of consideration, Google placed themself outside the scope as they deleted the Google Stadia and I will not let Microsoft near any of my IP (as I personally see them, they are losers that rely on the gods of mediocrity) which leaves Tencent. As I see it, the first stage would get them a nominal annual revenue of up to 6 billion, which is set to 50,000,000 consoles. After that with up to 200 million consoles the ride becomes exciting. I offered it also to Saudi Arabia and Kingdom Holding as they have larger concerns in this and There is a hidden pleasure in me to see Saudi Arabia end up above Microsoft, they are that irrelevant to me. It would also impact Facebook (Meta) revenue, but I cannot say to what extent (lack of numbers and achievable timeline)

A simple setting I saw 3 years ago and no one seemingly caught on. 

As such we see all kinds of wannabe players, but there is no evidence, at least it is not clearly given. And when we get to “In response to the latest announcement Tencent, which owns the messaging app WeChat, said its inclusion on the list was “clearly a mistake.” “We are not a military company or supplier. Unlike sanctions or export controls, this listing has no impact on our business,” a spokesperson for the company told the BBC.” Some might catch on that America is merely trying to to prevent Microsoft to go several steps closer to bankruptcy. So they are setting (in my personal believe) the status for Europe to shun Chinese firms. Yet the larger setting is that they are merely setting up the shop for Tencent to become close to an Arabic and Asian provider to entertainment. So in 2-3 years when Tencent, TikTok and Huawei grow beyond their borders we will see the scared Europeans go overboard and let them into their areas and as I see it Tencent is on the brink of shutting Microsoft out of a population of close to 3 billion people (Asia, India, Arabian nations, Indonesia and Bangladesh) and as such as they get the people on their side Europe with over half a billion people will be joining them as well. Microsoft might be a 3 trillion company but I reckon that in a year with failure after failure, their vaults and coffers will look rather slim-lined. 

And for the people thinking I am bluffing, well, you are allowed to think that, but consider a small setting. Microsoft lost to Nintendo and Sony and all we get all the junk news like that they are working on a handheld computer. The problem is that Nintendo is already there and Tencent is coming as well (exact time unknown to me). So Microsoft is already in third place and it will get worse from there, because you need people in the end and they are somewhere else and now that they are ‘advocating’ cloud gaming with TV’s we need to realise that this require too much bandwidth, as such that ship is sailing fast towards the abyss of failure (as I personally see it). Then we get their Surface pro and the short and sweet is that it is nowhere as useful as what Apple has. I see that as another failure. You see in the 11 years that contraption was around, it did not push Apple from the winning pedestal. No matter how much they spin the story. And when you consider that gaming and tablet as well as the fact that Blizzard and Bethesda were bought for 75 billion. So how much did they make? Nowhere near that much and Starfield was a bust from the beginning. Billions in the Surface pro and that is not paying off either. So how many failures can they survive? And now Tencent is entering gaming with the option to create serious waves. It is the impact of innovation. As I see it, spin gets you nowhere and now the new spin for players like Microsoft is to let the administration deal with the Chinese and with the return president elect Trump Microsoft is cheering as President elect Trump is anti-Chinese. But the trouble isn’t what they have. It is that over 4 billion do not see America as the centre of the universe. Which gives Tencent an option and when (speculative) Tencent will adhere to the stage of Harmony OS, the setting for Microsoft and Google goes down a mot more. You see HarmonyOS joined iOS and Android on the world stage. Yes, it is a mere third place, but every step they make is one that Apple and Google lose and Google has more problems because of the stupidity of the American legal system. They are just slicing pieces of the revenue pie for Huawei to take a bite from and as Huawei grows Google and Apple will lose some market share. And as Huawei and Tencent connect they will both grow stronger. How strong? That is not easy to say, but the small beginning will endure over time and America pushed for this and now it is too late. As the market changes Huawei and Tencent will robustly grow to some effect. Now we get the ‘accusation’ that Tencent is part of the Chinese military companies, which is formally known as the Section 1260H. And that is a nice game, but the others (pretty much all others) want to see evidence as Europe and the Commonwealth will demand evidence. They are seeing what revenue these two players bring and Microsoft merely brought failure after failure. As I see it innovation talks and failure walks alone and when someone will consider the turncoat metrics of Microsoft trying to get whatever they can as their console and tablet fails to do. As for Azure? It is lagging behind AWS (Amazon) by 50%, so don’t get your hope up. Another failure as I see it. So how much revenue is lost over these three parts only? So as the secretary of the Pentagon is not too busy (Miss E Dens) we would like to see the evidence that Tencent is part of the Chinese military. I don’t say it is not, I merely want to see evidence for a change (we never saw the WMD evidence, or the Huawei evidence), just for argument sake.

Have a great day, my Wednesday started 3000 seconds ago.

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November 15, 2024 · 00:42

Yesterday’s news

Yup, we all have it. We all see it and sometimes we want to alter the prediction. It is not a biggie, or essential. Yet in this day and age where news is debatable and for the mere reason that we are blighted by anti-Trumpism, or anti-Bidenisms. We merely want some kind of a safe space to unwind. I usually do that be playing a game. At this moment I am all about Horizon Zero Dawn. As I see it the best IP we have seen released in the last 10 years. Over the two formats I have played (PS4/PS5) I found one bug in both versions and one additional bug in the PS5 version. It might have existed before, but I never encountered it. The game also have a few glitches, nothing big. Now the big part is that these are two bugs I encountered in a game that open and that big, it is almost uncanny to experience a game this perfect. But whilst I was playing the game my mind took a side step to an old game named Iron Helix. The game was made in 1993, an early example of a CD-based game, with video elements integrated with conventional 2D maps and controls. A simple pleasure. But in this day and age it could be made in something substantial. The video parts are updated, but this could be replaced with Unreal Engine 5. Now do not think it should include the original ship, but as a homage in the introduction it could be. Now add a objective to it like Salvaging, optionally pillaging (aka liberating) or a few other settings. In this we have the drones to find access and when updating these drones (after a mission) we could get into other places. A simple game from the beginning of the multi media game market could evolve into an actual behemoth. There is no fault by Drew Pictures (the developer). They might have moved on to bigger and better things. Yet there are a few elements in this game that are still rarely found in todays games. The publisher Spectrum HoloByte was ‘dissolved’ in 1998, but someone might still have the IP. And here lies the opportunity for the developer who has a clue (so to speak). 

A game that seems like a mere month of development time (mere weeks at this time, as the wheel doesn’t need reinventing).

That is what the ‘big’ boys like Microsoft seemingly forgot about. The IP is there, the IP when tweaked becomes a new product. No people like Phil Spencer give us things like “Microsoft will release more Xbox games on other platforms – “I do not see sort of red lines in our portfolio that say ‘thou must not’””. We were given this mere hours ago, all whilst we were also given “Microsoft is killing off Windows 11 Store’s no-download Instant Games (Arcade)” contradictions and added we were given “Microsoft open to more studio acquisitions, partnering with Chinese publishers” as I see it, they merely need a foothold for services as their hardware is rejected. In the meantime (in this blog) I added near free IP (for non-Microsoft systems) and The innovative designers can have a go at them, whist Microsoft (a personal view) keeps on fumbling the ball. 

I gave the notion of available IP at least 3 years ago. In the meantime we have not seen anything brilliant from Microsoft. OK, the flight simulator is absolutely brilliant. That must be said, but it is for a niche market and rightly so. Yet the larger Microsoft games are dangerously faltering. In this I am referring to Bethesda (Fallout and Elder Scrolls series). We are given “Hundreds of Bethesda video game workers, who work on titles like Fallout 76 and Elder Scrolls, are going on strike across the country. Workers in Maryland and Texas are walking off the job, claiming that the company has failed to address their remote work concerns at the bargaining table, and has begun outsourcing quality assurance work without the union’s agreement.” (Source: Inverse). Not a few, the mention of hundreds is a setting that will push back a whole range of projects and That could spell trouble for Microsoft. They bought this software house in 2020 for $7,500,000,000 and I winder what they have to show for it. Trouble is stirring in the houses of Microsoft and I don’t think it ends there. What are seemingly knee jerk actions (might be the impression that the media gives us) and that is never a good thing. So far Microsoft is (as I personally see it) the larger culprit in this. Only yesterday we were given “The “biggest Starfield update yet” is coming next week with over 100 fixes plus graphical improvements for NPCs and space sightseeing”. You see, the game launched over a year ago (September 2023) and we still see these message? Over 100 fixes? And there is Redfall, another Bethesda game where we are given (a year after release) “The story and characters are extremely forgettable, and the environments risk feeling lazy as a consequence of its own gimmick – there’s only so much hazy red skyline I can take. Redfall is technically bland and unimpressive, yes, but that somehow only highlights its unrefined charm.” Two triple A titles and they are both regarded as huge flops. In the meantime I laid out (in that same timeline) half a dozen games here for the innovative (aka non-Microsoft) designers. Half a dozen does not make me better, but I feel certain more creative. And in light of Iron Helix. It is not my design, but I improved a whole range of issues that the makers couldn’t consider in the day they made the game. A 80486 PC with 640KB does not go far, and now we can improve on a good idea a lot, making this an exercise in new IP as it becomes an innovative idea, or altered to the largest degree making it new IP and we could alter a few more parts (including the start narrative) giving us dozen’s of games with a larger prerequisite (optionally on the Amazon Luna, Nintendo Switch or the PS5 or PS5pro) all systems with a track record and that could entice Tencent To seek out the three makers I mention here. So Microsoft can partner with whomever they want, but their presentations might be lacking a few items. Even a few days ago I opted a new niche for Apple (and the Apple Vision Pro) which I made a mere 5 days ago in ‘The easy lesson’ (at https://lawlordtobe.com/2024/11/09/the-easy-lesson/). A mere idea, because that was all it was. Yet I got this in less than an hour. So where are the ‘successful’ ideas by Microsoft? Perhaps they filed it on a Solarwinds server?  No matter, Sony can pick up that slack, if not them then perhaps Nintendo, Amazon or Tencent. If all things fails there is a chance that Apple could fill up the gap that Microsoft left. It’s all competitive, true?

Innovation is for whomever sees it and can bring that idea to the others. A wallet is nice but wallets don’t speak and that is the lesson that some never learned. They all believe that ‘money talks’ is for real, but without an idea it becomes meaningless. That is how I see “Microsoft is killing off Windows 11 Store’s no-download Instant Games (Arcade)” and I am not attacking that issue. You try and you could fail. Nintendo did that with the WiiU, but from those ashes the Nintendo Switch was born and that is at present the second best system they ever had. 

Have a great day, It’s Friday here now.

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October 25, 2024 · 15:20

When future and past are similar

I made a jump today, it was into the past. Somewhere between the release of Battlehorn Castle and November 2011, I had an idea. A set of quests to ‘automate’ defences and infrastructure in magic. It use actual NPC’s but beyond that, nearly everything went. It went nowhere (as it was not my IP). Yet the idea stayed in my mind. And today I ‘remembered’ the idea I had. 

It can be applied in numerous ways. It might be a DLC for Guerrilla (the Horizon IP), it could be added to any number of non-Microsoft IP’s and it could be added as a simple structure to anything. You see, the IP is sound and versatile as is any good given DLC.

So how did this idea come to pass?

As I revered Elder scrolls (for a long time), the setting of adding to Castle Battlehorn became overwhelming. I found myself wondering how any castle could be without guards. So I set out and created a magical oven, with at the heart the device it replicated. There was a blunt oven (maces) a sharp oven (swords), a range oven (bows) and a guardian oven (Halberts). And every oven needs to be create a few times. Then there was the issue of what materials as used. Iron, steel, or more advanced materials. You needed a forge to create the bars of material and the wood blocks to create the handles. As such, nothing is really made out of nothing (initially) but the setting applies. As you create a more advanced weapon more time per weapon is needed and the machine places it in the basket. A simple weapon (iron, or wood) is about an hour with a maximum of 6 per oven. Getting the weapon in Silver, or gold take more two or four hours. I didn’t want rely on Bethesda weapons to not get them on my back. And as such we now had a near automated weapon system. You needed to be able to forge the master weapon like a iron sword, steel sword or silver sword and the rest was made as long as you had the metals. In the upgraded version I upgraded the machine to require less materials whilst the manufacturing remains the same after that the next upgrade required less time, as such you added to the machines and had a abled guarding setting to your castle.

Then came the kitchens and there the stoves could set out food in bulk for the troops. And with every pen you had, you would add to the specials that the troops would like. A chicken coup, a cow pen, a pig pen and as such the foods would enable much stronger and more resilient troops. The option occurred to create a vegetable patch and as the troops grew, so would the need for more food.

I played with the idea on a few levels and in the end Skyrim was released and I buried the idea in the back of my mind. For some reason the thought got back to me on my morning walk. But in this setting I made a crossover between the bank job in Thief and Horizon Zero dawn (as this is released in 5 days), You see e have the foundries in Horizon for one reason, but what happens if there is a DLC that gets Aloy into a secret location where all is automated. There isn’t a kitchen, but all else remains. Sentries, guardians, servants and the place was all forgotten. Aloy would have to rely on stealth to get things done and that changes the game. She would have to find materials to create hidden paths. And that could be a more sinister task at hand. In the end there needs to be  great reward (like advanced stealth armour) and more powerful weapons. Optionally a more rewarding boon so that the DLC could be in any Horizon game.

I like to think that Guerrilla might like the idea of that DLC to hand to their respectful fans. There are a few other thoughts that I am considering, but out of all of the optional issues is the fact that I created a dozen ideas, all whilst Ubisoft is dropping stock (or better stated their stock dropped). And whilst we see “AJ Investments to go private after Star Wars Outlaws” I merely created over half a dozen IP ideas. Sucks to be Ubisoft. In other news Microsoft stock dropped 7%. They blame their cloud revenue. I say that mediocrity never leads to high praise. I reckon that Oracle largely protected a landslide sell off on Microsoft cloud issues. The creative people rule in almost all IT sides and Gaming has been largely responsible for better IT design from the 90’s onwards. BI people need to realise this and not play the blame game. If they need to blame someone they need only look into a mirror. 

And that sets the creative people apart. Not everything is a sure thing. Nintendo showed us that with the WiiU, it also led to the Switch which blew Microsoft out of the water in half the time that Microsoft needed to make minimum revenue (or more clearer stated, it took Microsoft from 2013 to 2017 to create the revenue which was surpassed by Switch within 18 months) That is the true sign of innovation. I believe that Microsoft is trusting its own spin, all whilst the creative will shoot any spin to smithereens in half that time and there is more to come. As Guerrilla will release the third game somewhere in 2026-2028, whatever Ubisoft or Microsoft had will be reduced to nothing in no time flat. Horizon was the latest true innovative IP in gaming and everything else fades next to it. This also holds true to whatever BioWare will bring in the shape of Mass Effect 5. Even there I had some idea (somewhere in my blog). The problem isn’t merely the bugs we faced in Andromeda (mostly PC) the design was shoddy. There were real moments of brilliance, but I feel that the wrong people tried to make a name for themselves and that went wrong. I set the stand for 5 to include 4 (or Andromeda) to give the fans something to bite into. And that would have created a much larger wave (my personal imagination). Now as we are given that it will not (speculated) come before 2028, people like Guerrilla will get a free reign with optionally gaming fans giving up on their Xbox (yay me). In any event, the set stage as I gave it in 2022 is now more robust as Microsoft has given us too little and Ubisoft has seemingly cancelled more than it released. Now the streamers will have their moment in creating the setting of a lifetime with the optional Tencent or the established Amazon Luna to create a new niche of millions of fans. I foresaw a first phase release of 50,000,000 consoles. With Microsoft only having sold 58 million there is a real state of transfer of gaming fans on a global stage. I envisioned a setting where that streaming solution could grace 150-200 million homes. The Microsoft BI group might want to say that this isn’t realistic, but as I didn’t fight the excellence of Sony or Nintendo. The streaming solution could be next to it, not replacing this. The very first mistake Microsoft made. And now as I have been correct a lot more than I was wrong, I feel certain that the ‘larger’ software houses seems to be ‘placed’ with the Microsoft mindset and we are now shown that it was the wrong mindset from the very beginning. Should Guerrilla also grace the streaming niche I reckon that some players might be going the way of investors of 1929 (read: jumping out of a window, not to be mistaken for a Russian suicide streak).

How wrong am I?

The interesting and valid question. The problem is that the media is not to be trusted. It is filled with stakeholders who need Microsoft to do well and they will downplay the drop of Microsoft. But the truth of the matter is that Microsoft and Ubisoft are seemingly run by Business Intelligence. It makes for a solid core, but excellence (in gaming) is never found that way. It is the creative mind that does that and not to forget the story writers as well. These elements are less seen in the games of today and again Guerrilla is the exception that establishes the rule. As such games of today, software houses of today are grasping back to yesterdays games to make up for that failing. There is also the need to replay the old games (a drive that is not to be underestimated). Yet as far as I can see the horizon, I believe to be correct and should Tencent decide to buy my IP, I will be able to prove it.

Have a wonderful Friday (Vancouver gets to see that in around 3 hours).

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October 15, 2024 · 17:18

Approximately 929 years ago

Here we are today (somewhere in 2024) considering the setting of a revamped old game. This train of thought all started when I saw all the messages on the Crusades on social media. We can speculate on the fear of Christians becoming second place after a thousand years, we can think it is a collection of Christians trying to address the wokeness of people. There are all kind of reasons. Is this one of them? I cannot tell. But it got me started. You see, a streaming game platform is the solution in the middle east and that comes with perks. Over time there is a much larger field that comes to pass and Google had options, now there is merely Amazon, yet Tencent is also on its way and as I see it Tencent has the larger gain with adding millions of gamers to their fold and that is merely the beginning. I saw several games that could help this transition. And just now I had another game on the sharp of the blade. 

In 1984 Mike Singleton designed a game called the Lords of Midnight. In its time it was decently awesome and we can tweak this idea into something (much) more. 

The ‘old’ muslim lands reached from the western side of Africa until the borders of Turkey (then named the Byzantium lands). We can resize the game set the markers to a near real 3D setting and change the premise to make it more time based. As such you have a certain amount of time (based on where you are and unite the tribes to set the premise of an assault on any Crusader taken place.

There was (not in chronicle order)

Battle of Aintab, August of 1150
Battle of al-Babein, March 18th, 1167
Battle of Adramyttium, March 19th, 1205
Battle of Agridi, June 15th, 1232
Battle of al-Buqaia, 1163
Battle of Al-Sannabra, June 28th, 1113
Massacre of Ayyadieh, August 20th, 1191
Battle of Azaz, June 11th, 1125
Battle of Ba’rin, 1137
Ambush at Jacob’s Ford, June of 1157
Siege of Jacob’s Ford, August 23rd, 1179
Siege of Arsuf, March and April of 1265
Capture of Haifa, 1265
Battle of Harim, August 12th, 1164
Battle of Harran, May 7th, 1104
Battle of Lake Huleh, June of 1157
Battle of Al-Uqab, July 16th, 1212
Siege of Mahdia, July through October of 1390
Battle of Makryplagi, 1263
Battle of Muret, September 12th, 1213
Battle of Neopatras, 1273
Battle of Nicopolis, September 25th, 1396
Battle of Pelagonia, September of 1259
Battle of Prinitza, 1263
First Battle of Ramla, September 7th, 1101
Second Battle of Ramla, May 17th, 1102
Third Battle of Ramla, August 27th, 1105
Siege of the Isle of Ruad, 1302-1303
Battle of Shaizar, 1111
Battle of Yibneh, May 29th, 1123

There are a few more, but this is the gist of it. The map should reflect the stages of the battles, as such there are several maps. On the ‘normal’ and the ‘expert’ level there comes a larger premise. If every army can optionally merely used one, or even if there is a second time, the second time that army will likely be smaller. It becomes a much more challenging stage.

The C64 version was limited by technology, now we have a much stronger hardware setting and more is possible, even more in the cloud game setting.

Then there is the stage of finding all the flags and shields of the muslim players is another part of the game, not all the towns and tribes had them (as I suspect) and as such the army will lack strength. There are several ways we can add more elements to this game and it could invigorate the pull to Islamic players. There are hundred of millions of optional islamic gamers and the west ignored them and now there are new players and they want an interesting game and the past can be interesting. In less than an hour I saw a collection of upgrades that could be added to a game and as such we can see another element showing us all how some are asleep at the wheel and I just placed another piece of possible gaming into the public domain. Microsoft eat your heart out.

Oh, and to make matters worse. I just came up with two other games that could be intertwined with this game making for a much stronger experience. Whatever will I think of next.

Vancouver will join us in this day in 45 minutes, the rest have a great Tuesday.

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September 18, 2024 · 23:35

It’s fun to get it right

On the 11th of September I wrote ‘A brief recollection’, a story where I had issues with the setting of ‘monopolisation’ by Google and with that I also stated “Google innovated this market more than anyone ever considered. The fact that Microsoft has no chance and lacks expertise in software to make any dent in Google application is one part of the evidence. It also didn’t stifle competition, the fact that Microsoft had no option to push anything in Google’s path seems to me that this is the second part of the evidence is also nullified. After decades of ‘exploitation’ of customers, Google gave them all a fair chance. So why doesn’t anyone see that?” And now, less then four hours ago, the BBC gives us ‘Google scores rare legal win as 1.49bn euro fine scrapped’ (at https://www.bbc.com/news/articles/c62rjd363j1o) with the text “It said the Commission had not considered “all the relevant circumstances” concerning the contract clauses and how it defined the market. Because of this, it ruled the Commission did not establish “an abuse of dominant position.”” That was what I basically said. The lack of creativity by others (read Microsoft) is no evidence of abuse. Their failure to see an equal footing five times over (once by Apple, once by Amazon, once by Sony and twice by Google) is not a setting of dominant abuse, it is merely dominant captaincy due to a failing to set the stage on creativity and I myself am about to give that lesson to Microsoft twice more. So how stupid do they need to get? 

As such it seems that the legal profession had to admit defeat on the mere stage to scrap the fine with the quote “The Commission concluded Google had abused its dominance to prevent websites from using brokers other than AdSense when they were seeking adverts for their web pages”, which is not correct either. You see Microsoft has edge and its advertisement solution. It is however failing on several fronts It falls behind Chrome having 65% and behind Safari with its 18.5%, Edge has a mere 5.3%. And behold, Safari is only on Mac systems. In February 2024 MacOS systems had a mere 15.42% and PC’s had over 72% and even in that environment Edge has a mere 5.3%, failing to come close to Safari. Does that not tell you something. It isn’t that Google is abusing dominance, there simply isn’t anything close to compatible. It isn’t abuse, there is simply no equivalent in that game and the advertisement game is cut throat to say the least. And as I see that, I see two additional blows I can give Microsoft and that pretty much ends Microsoft to be the competitor. It is a mere agent of mediocrity and as such it loses more and more market share. I can give (for a fee) one to Google and the other one to Amazon and they can show Microsoft what it is to be dead last in a game that only has space for the victor. Soon America will try its luck on shaking down Google for cash as we are told “The US government is also taking the tech giant to court over the same issue, with prosecutors alleging its parent company, Alphabet, illegally operates a monopoly in the market.” I wonder how they tend to prove that when the competitors (mainly Microsoft) are showing to be ridiculously short changed on competition. As I see it, it is a court session waiting to fail. The nice side is that I could optionally still rely on Kingdom Holding and Tencent Technology to enter a deal with me to broker technology and is definitely worth it when it comes to Kingdom Holding, and optionally Tencent Technology would be a worth the talk to. Amazon waked away from this and once these two setting pan out, all can see how much of a shortage Microsoft had. And that is a shortage that has been visible to those who think critically for at least a decade. The media spin has no hold over them and as we are told ‘Microsoft Wants To Stop The Next CrowdStrike Error Before It Causes PC Shutdown’ a mere 10 hours ago is set against “Microsoft even got everyone together at a security summit earlier this month where the company had talks about changing the dynamics of who can access the Windows kernel and control the changes” with the added “Microsoft realises that unrestricted access to Windows kernel is the big reason why the Crowdstrike outage occurred in the first place. It was even pointed out that Apple will never give that kind of access to its partners and vendors, which explains why no Mac machine was down on that day.” As such we get that MAC systems never had the issue and the collaborated events give rise to the stage that the CrowdStrike issues could optionally still happen. Did anyone guess what happens to cloud systems when this is not addressed in the next 48 hours? How many vendors will switch to AWS as such? When we consider that “changing the dynamics of who can access the Windows kernel and control the changes” could not normally be resolved in 48 hours at all. This is the setting that Microsoft is up against and that is all before we realise that it is a fundamental shift required in search and advertisement systems that makes Edge even less of a competitor soon enough and that gives Google more leeway. That realisation is what these courts are fighting against. There is no monopoly when there is not competition. And Microsoft is no longer any kind of interfering factor. That merely leaves Google, Amazon and Apple. Amazon holds 7.3% of the online ad market, Apple gets 30% from Google, which only leaves the optional others. And when we consider that Amazon has a bigger share than Microsoft/Edge. How much of a competitor was Microsoft to begin with? So who is setting the fictive breach towards ‘abusive monopoly’? Isn’t that the critical question? What voices speak to the EU and US lawmakers? That is the question that matters and I personally think that it is those who have a personal gain through Microsoft stages that are screaming murder. They bet on the wrong horse and as I see it Microsoft is a horse no show. The EU had to cancel that €1.49B euro fine as this could optionally backfire as well. The stage as I saw it was always different. As Microsoft went its way into the boardrooms, they forgot that those dozen people (times Fortune 500) depend on millions of workers doing stuff and that was where Google grew. And the Microsoft strategy fell flat. I myself found another nice worth billions in pretty much the same way. As such one of my solutions was primarily for Amazon as Google dropped their Stadia, which made the Amazon Luna the only contender and Microsoft with its solution fell flat behind Sony (PlayStation) and Nintendo (Switch), yet Tencent came roaring with its solution and became a contender. This shows how certain people in the US are using the Department of Justice and as (September 9th) we were given “According to the lawsuit filed by the Department of Justice (DoJ) and a coalition of states in 2023, Google dominates the digital ad marketplace and has leveraged its market power to stifle innovation and competition.” I see the same failing happen under Google “leveraged its market power to stifle innovation and competition” and equal shortage as there are no innovators (they heed to solve their CrowdStrike issues before they also lose the cloud market and there is no competition as there is a competition of one, that is no monopoly, it is the lack of equally sharp minded people gaining serious forward momentum. That is the actual stage and that was the setting all along. And the setting is easy to fathom. Consider the mere first strike “On the 9th of October 2006, YouTube was purchased by Google for $1.65 billion” In 2006 Microsoft had the cash and the option to buy this, but they did not. 

The former employees of PayPal were out there and Microsoft didn’t see the option. That is how much they failed for 18 years. After that Microsoft had at least three options to compete, but they did not. 2005, 2006, and 2014. Microsoft did nothing (as far as I know). More over in September 2016 ByteDance created TikTok. In 4 years it surpassed 2 billion downloads and still Microsoft was in the dark on what they had missed. You think this is not related, but it is. The competitors a near complete lack of comprehending its audience for close to 18 years and that is where the Department of Justice comes in? Competition is created by the players who understand their audience. It is something that is known for half a century. A monopoly is created when there are like minded players stifle matters like innovations (which requires innovators) and competition (which requires market share) most (especially Microsoft) failed on both matters. Amazon had its own niche market and had its own 7.3%. The only one with any right to cry foul (or is that fowl) is ByteDance, but the Department of Justice are silencing that voice. 

So as I am having fun because I saw the field correctly all along will (hopefully) soon have two more reasons to roll on the floor laughing and the fun part is that a player like Microsoft is too stupid to see the audience that they are disregarding. 

I wonder what the American DoJ will make of that.

Have a great day.

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September 13, 2024 · 05:31

As the walls start to crumble

Yes, this is a little speculative, but the story is not. I just learned of the BBC story that they released 4 hours ago, 17 hours after I wrote the previous story. The BBC article (at https://www.bbc.com/news/articles/cq82852kkz8o) is giving us ‘Microsoft lays off more gaming staff in new cuts’ with the subtext “It laid off 1,900 staff in January and, in May, closed four studios bought before its purchase of Call of Duty maker Activision-Blizzard”, as well as “He said the decision to cut more jobs – about 3% of its gaming staff – was made “as part of aligning our post-acquisition team structure” and organising the business “for long-term success””. The ‘he’ in this story is Phil Spencer, and that long-term success? As I personally see it Microsoft will implode within the next 30 month, so that long term is relatively short (as I see it). And as for the layoffs being towards post-acquisition team structure. That might be the intention, yet the issue remains that the interest alone on a $69,000,000,000 purchase should be no less then 4.5 billion dollars and the gaming stage brought Microsoft (according to several sources) no more than 2 billion dollars. As such Microsoft is coming up short around 50% of the interest alone and that is before we factor in what more is needed to take care of the principle. And as Microsoft is dealing with all kind of fines and several angry people suing for what they think they are due, the numbers will not come up nice, more like tainted and covered in blood covered red. We then get “Xbox boss Mr Spencer told gaming website IGN he was expected to run a “sustainable” gaming business and show growth during a June interview”, so what does this Spencer person think what ‘sustainable’ means? In my book it means able to be maintained at a certain level, and how does that work when you lay off over 2000 people? Support? Managers? One gives relief to hardship and buggy environment to the customers (something that Microsoft is intimate familiar with) and the managers are often the creative part of the company and they have had the ears of their staff. Now these fired people could optionally use my freebees and create these games on NON-Microsoft systems. Giving Microsoft even more hardship. A game that makes perfect sense in the business mind of Microsoft, but gaming is mostly art and that is a setting that they seem to misunderstand. I like it when the unworthy give me resources and tools that can be used against them. Karma tends to be a bitch. The quote we see is “In its latest finance report Microsoft said its gaming revenues had increased, mostly due to its ownership of Activision-Blizzard, which also produces World of Warcraft, Diablo and Overwatch” what we do not see are the issues that Diablo 4 still has (on whatever system). It might have been the big cash cow (over $666M in the first 5 days) but what did it cost to develop Diablo 4? It took 6 years, that is nearly all we know about it and Microsoft is really happy to hide a lot of numbers and merely focus on the good stories which is to be expected, but as we now see that thousands have been cast out, there is every chance that these people could become their worst competitor and not in a good way. Another setting is seen (at https://www.inverse.com/gaming/xbox-enotria-delay-microsoft-ps5) where inverse tells us ‘Enotria Is Just the Latest Game to Hit A Mysterious Snag With Its Xbox Launch’ with the byline “Something’s amiss at Microsoft”, I think that it is a lot more. How is it possible that Phil Spencer can smilingly visit the board of directors as we are given things like “it was canceling the Xbox release of HAAK. According to the developer, it spent over 14 months attempting to register the game for release on Xbox, when it estimated it needed only about two weeks of porting work. However, bugs in Microsoft’s Partner Center and Support site prevented it from applying”, as such I wonder, when a we see registration issues and bugs. What is Microsoft doing, or better asked, not doing? 14 months? There seems to be an increasing issue with transparency and in gaming it is damaging, as such what is Microsoft doing? I see it as a setting where the walls come crumbling, but what if I am wrong? What if Microsoft has a more insidious plan? I have no idea what it is and I have no clue what they are doing but there is a setting where Microsoft is all about all games online and in the cloud. So what happens when gamers are all controlled from a singular place? I have no idea what is going on, it was a mere speculation, but the increasing amount of issues (including bugs all over the place) does not fill me with comfort. Consider this and wonder why they were willing to pay 69 billion, all whilst there is a lack of revenue. There is more going on and I think it is becoming more and more imperative to create games on OTHER systems and bleed Microsoft dry. The other part is that the (speculated) intentional lack of clarity in regards to the numbers we see reports of 160% year on year growth, but with gaming it is merely based on the next game and so far quality has been lacking. The failures that Redfall brought, the lack of issues in Starfield is one side, the lacking sales of the Xbox is the other part. When you see the list of issues we must understand that there are plenty of intelligent people at Microsoft, so what is this about? We can wait to find out, or we can create a wave of excellent games and give the gamers an option to select the Amazon Luna, the Sony PS5 (PS4 too), the Nintendo Switch or the Tencent Handheld as their new home. At this point China becomes a contender in the gaming industry. That should be a hard sell to the US government, would it not be? As such I set the gaming IP I designed as Freebee to non-Microsoft systems. I might not know what Microsoft is up to, but I do know that they are greed/revenue driven, and as such I know what would hurt them and should Kingdom Holding accept my offer the hardship of Microsoft merely increases. A nice way to end my career, by partially saving the gaming world (a bit presumptuous perhaps). Microsoft should never have done what they did, they wanted to become absolute ruler and that didn’t sit well with me, a such I created IP and stories for game developers. The one rule was, ‘not for Microsoft systems’. Making the ideas public domain made the most sense to me. Or as Frank Herbert wrote in 1965 ‘He who destroys a thing, controls a thing’ as such I went to work. Now I believe that the BBC is merely handing me a partial confirmation (as I see it) that I was right all along. When the staff leaves it becomes a problem. 

Oh and as this becomes a new reality, China gets a real chance to pick up hundreds of people with a good grasp of gaming. That is merely my point of view and I could be wrong. 

Have a great day, the day before the weekend. 

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September 9, 2024 · 22:27

The other Palette

This is the setting I switched to. From Microsoft (too much issues) to a nice palette. Not to paint, but if the painting on an easel is the current version of a game. 

There is another version, ‘my’ improved version. You see between 1985 and 2000 Atari (with their Atari 800 and Atari ST) and Commodore (with their Commodore 64 and Commodore Amiga) launched 10,000 games. Now if we only look at the top 10% of these games we end up with 1000 games. I am guessing that 50% has some level of IP protection (still an optional path) but 50% have no protection at all. That was what I was trying to tell Kingdom Holding. It is a path to about one third of the path to a 5 billion dollar annual revenue. And I recently completed the thought of a fourth game to relaunch. Consider that Microsoft with their 23 development houses have 2000 games. This path would gain 50% of that marker and Microsoft isn’t doing good (they will be in denial) and in that same setting, I got another idea. The top 10% are all set to a rating or 80% or better. This could be done with a lot less people and when the first two dozen games are out their streaming solution would only pick up more and more. The first stage would be reached with a setting of 50 million consoles. So as we were given “As of August 2024, lifetime unit sales of Xbox One consoles in North America reached nearly 33 million, while in Europe, lifetime unit sales surpassed 12.8 million. In total, nearly 58 million Xbox One units have been sold worldwide as of August 2024.” And my idea would equal that within 2 years. It took Microsoft 11 years to get to this and within 4 years I would have surpassed them. And that is just for starters. I speculatively (it remains speculation, not presumption) see the 100 million surpassed within 4 years. It would set this new console on the level of Sony and Nintendo. I personally (wishful thinking) see the new system equal the Nintendo Switch and the Playstation 2 in half the time they needed. This isn’t grandiose posturing. The path was made by them and now I see the option to reap the rewards. Either via Kingdom Holding or via Tencent, hoe doesn’t matter. I still see the vision of handing Phil Spencer the wooden spoon. He’ll end up dead last in a race he never really understood and as Microsoft enters more and more hard times divisions of Microsoft keep on being hollowed out. My work becomes increasingly easier. 

So at this point it is largely a stage where my brain sets the premise of how to set the look of these games, not by ‘rad looking’ graphics, even though they will be a lot better. But these games it was largely about playing and the joy of playing. These ‘game makers’ are all about advertisement money. They all advertise ‘no wifi’ or even more ludicrous ‘no payments’ whilst they merely set the premise to another fitting. Pay to win, disguised as an clever way to pay to grind. How disappointing. I do not blame them. Too many gamers nowadays are delusional falling into a trap and that tend to be demoralising. My idea was handed before in this blog and a few people picked up on this, or they had exactly the same idea (I cannot prove how they got there) but that is fair enough. So I decided to remaster in my mind these games and I got game 5 to a second setting of the master version. I will keep these thoughts offline. I initially had the idea for Google, but 3 days later they dropped the Stadia, so basically Amazon (Luna) and Tencent (handheld) remained. Tencent has a satisfying bonus. These high and mighty captains of industry would have surrendered another industry to China. And they do not have a lot left to work with.

A simple setting that I solved three years ago, and they were all blind to what was staring them in the face. Soon I will have to write more about the solution I had for malls. Another path that a few corporations (like Google and Amazon) overlooked. That is fair, you can only run an industry when you have bright developers falling asleep on the job and when waking up they have that spark with a new idea. A never ending stage of deadlines tend to be debilitating in the end. 

So how does these two link? 

The idea I had came to me three years ago (and I wrote about it here) and in that time I merely revamped these games with more and more improvements, this is not against those games. Some of these games were launched before 1990 and I had 30 years to spin a few webs combine that with the graphic improvements we have now and the versatility of the hardware and we get an estimated 250% better game. And the captains of industry (specifically Microsoft) never looked beyond the spin hype they themselves created. A simple example Richard Garriott created the Ultimate series, ahead of its time and When you recreate Ultimate 4, Ultimate 5, Ultima 6 and Ultimate 7 on an Elder Scrolls Oblivion shoe anvil, there would be millions of gamers reset to this storyline. You see, the storyline of these games were perfect, the location (a whole world) was perfect and the setting we see with the virtues and the stones, mantras and a few setting more was perfect. I got hooked on Ultima 3 (Exodus) in 1984. This game never lost its appeal, not in 40 years. The games 4,5,6, and 7 have a very similar map and the fact that you play with a party of 8 people gives it even more bang. That is what Bethesda could never deliver (they were not trying to). Microsoft overlooked one of the greatest RPG IP’s EVER created and that is merely the tip of the iceberg. 1984 was a marvel in more than one way. The other game was Elite, now called Elite Dangerous by David Braben and he did something amazing. That is the stage Microsoft overlooked as well (or Braben was way ahead of them) and there are dozens more games that could fit the new bill on streaming systems. Another game from those days was Boulder Dash. Upgrade the graphics and you should have an amazing relaunch. That is the simple setting that still hold sway after 40 years. And you wonder why I think that these people were asleep at the wheel? Another stage is that with 2 games the fighting ring could be transitory. And there is space for Kingdom Holding (or Tencent) to enter this field as the current ‘captains of industry’ are seemingly about the “worst decisions of their career” whilst I showed up to three years ago showing that it was already a lot worse. 

So what more can be done? I am not sure, I send the notion to both Andy Jassy and Al Waleed bin Talal Al Saud, but I had no response. I am not surprised they both probably get hundreds of people saying that they had the golden idea. And now I get to address Tencent Holding. Not sure how that pans out, but the thought of a 5 billion revenue (annual) might appeal to them (if I get paid that is). I have no illusions that I might merely make 1%, but that still amounts to $50,000,000, as such I would not complain. Still the idea of asking for 1% of the revenue for 20 years seems more on point (for me that is) and if so I shall make the mall solution public domain. 

If you look back in my blogs for these three years you will find a lot more, including the stage for a completely new RPG, with original ideas and a few stages I considered during me Oblivion playing days. As well as a completely new IP on RPG that hd not been done before. Including a setting between two worlds which was a little based on the idea Stephen King gave me from the book The Talisman. It was one way of traversing locations. Not a copy of his idea, merely the premise of his approach. All these things I see (in my mind) and game developers never caught on what else they could do. They merely went for ‘looking cool’ whilst wannabe gamers stood in a doorway keeping everyone else out. Oh, what a lovely stage. That is what passes for game developer? Wanting to be cool with multiplayer games all whilst plenty of people (a majority) where happy in single player mode). I still think they did this so that they never had to properly develop clever NPC programming. As such I even surpassed that when I came up with a setting though IP created by Vint Cerf, he merely saw the business need. I saw a whole new approach in gaming and as such his ‘IP’ should be open to me. Another path Microsoft overlooked. They merely bought Bethesda and thought that their problem was solved. I took one look and thought “Oh, perhaps I could do this?” One thought was all it took. So, where is Microsoft now? I reckon by 2026 on a whole new plane of problems (if they still exist by then). For tomorrow I need to write in protection (if protection is the right word) of Google, the BBC forced me to go nuts on my keyboard. Google deserves someone who stands up for them as well, although I feel certain they have that in hand. I merely want to give my support on that cause.

Nearly time for another Jalapeño sandwich with cheese. Have a great day.

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August 12, 2024 · 15:21

What’s in an advertisement?

I have been called many things (not all of them nice) but I do not care, I call it as I see it. This time it is Google that hits the spotlight, you see it is not all Microsoft that I cater against (often I do though). This time it is Cyber News (at https://cybernews.com/news/meta-google-youtube-instagram-advertising/) that gives us the news. This came from the Financial Times and the headline gives us ‘Meta and Google had secret ad deal to target teens on YouTube’, I am not judging this, but Google has stated on a few instances that they would not target kids. Still we get here “Google Ads help page itself says that the “unknown” category refers to people whose age, gender, parental status, or household income are supposedly unidentified. In theory, this could allow ad buyers to reach a wider audience” but we are also given “according to FT, Google could use app downloads and online activity to determine “with a high degree of confidence” that the “unknown” group actually mostly consisted of younger users” Now, lets take a different look and for this I use the Apple population (not people eating Granny Smiths) So lets go by the simple set of an iPad and around 128.5 million units of tablets were shipped worldwide in 2023. A little over 40% in the USA. The younger population uses their iPad for over 4 hours a day to do gaming. I took a small measurement in two hours I was fed around 2 dozen advertisements. Now consider that we have 80 million gamers on the iPad, as such 4 hours represent 40 advertisements per user and that represents 3.2 billion advertisements EVERY DAY, you think that Google, Apple or Meta walk away from that? And when we add the mobile gamers on Android and iPhone it becomes a much larger and more interesting number. 

On one side it works out well for one of my IP issues if we consider the larger premise. You see some are all about hijacking revenues from others, I took it into a different direction. When these three players lose a little over 20% of that advertisement industry. How strapped for cash will they end up being? Don’t trivialise this (many so called captains of industry will), when you need your revenue and you get to face a decline of 20% panic is ensured to come to the table. Like the advertisement bitches who cried fowl when Google wanted to do away with cookies. The setting I had was enable Amazon to a much larger degree, optionally enabling Kingdom Holding (Riyadh). A simple setting that many forgot about, because they all wants us to look to the horizon to the land of honey and AI, but that is at least a decade away, as such I saw another shore. 

But back to the story. So the response from Google was ““We prohibit ads being personalised to people under 18, period,” Google said in a statement to the publication. “We’ll also be taking additional action to reinforce with sales representatives that they must not help advertisers or agencies run campaigns attempting to work around our policies.”” And it could have worked if Google set through the cookie stage, but they did not. Now the setting is different, advertisement gaming is developing and we get a dozen versions of the same game and they all run on advertisements. And the game becomes worse for some ad streamers now also include advertisements. As such they are one step removed from the old setting that Electronic Arts tried to include in their sport games, the billboards in a game all showing the advertisements that EA could sell. In the long run it could have given them a revenue boost. Now the game sets a different premise. You see you can fight of getting more revenue, or you can make sure the others cannot get any, that was the premise that I went for and Saudi Arabia does not have to cater to Americans, more importantly they could deny America well over 20% of that revenue. Consider that the big three techs have to report a drop of 20%, how does that work out? In addition to that loss you could capture a part of that revenue. You see the USA is all about monopolising issues, all whilst no one looked to the shores behind them to see what they lost and that was the place where revenue was all over the floor.

The setting is given, but when we consider that they either confess on targeting minors, or take the losses. And my solution doesn’t target at all, putting this solution largely in the clear.

Still, the EA premise had me thinking, not a similar approach, but a very different approach. One that give a much higher premise of engagement. Like the cheaper Netflix, set the console with a gaming portal and that portal has a niche for advertisers one that pays the viewer in credits, which could go towards a lower fee, or game coins to get free updates (enhancements) for in game shopping, any game on the platform. That was a side no one (seriously) looked at. Games are set to a developer, not to a portal and when they want to be there they will have to agree. Consider any console with 50,000,000-200,000,000 gamers, do you really think a game designer wants to be cut off? Consider that the Xbox Game Pass has only 18 million users. And the numbers I stated were conservative, this solution would be next to the PSX2 (over 155,000,000) and the Nintendo Switch (144,00,000) that is what was at stake and Google shot themselves in the foot (my speculation) as they dropped the Google Stadia, as such the Amazon Luna and the Tencent console are all that remains. And when we see those numbers, a larger base exists for advertisers, but in my view a more limited one. Still, there is (to some degree) an option whilst removing a massive chunk (I think around 20%) away from Apple, Google and Meta. It was an evolution to the system as I set it up and the advertisement funds are merely the icing on the cake. 

The added ‘protection’ that is given could sway plenty of parents to go this way, not my initial interest, especially when phase one 50 million is reached. The system will fuel itself towards users like the CBM64 did in the mid 80’s. Still the others need to rethink their system, because for now they think it is all OK, but when the setting changes it will already be too late. Look at the Cookie stage, only when they finally switched it off in part, the advertisers starting to cry like little bitches. Three days ago we were given “This latest twist in the Privacy Sandbox saga is a wake-up call for the entire digital advertising ecosystem, according to Upwave’s George London.” Wake up call? This setting was known for a couple of years, as such these people had plenty of time to revisit the sands of opportunity, but they thought that it wouldn’t get to that, and the money would keep going in. Now the premise will likely become that they lose out on a population that gets into the millions, no free ride for cookies (cookie monster ate them all) as such they will have to put the prices down by a lot, because targeting is soon to be a real issue, for this the Google and Meta setting comes into play. Either regulators demand a larger scrutiny (expected turn) or the advertisement world will lose 4.3 billion advertisements on iPad alone, now consider how many game on their mobiles? That is a reported 79% of an expected 18,250,000,000 billion in 2025. Set that to revenue numbers. Yes what one party tells is not what some do, or they tell them where not to look for certain restrictive papers. Oh, and my simplistic number stage gives me around 2.8 billion advertisement options are optionally soon lost or diminished. Yes, my 50 million consoles were hilariously conservative. 

What’s in an ad? Nothing a gamer wanted to see anyway, as well as a few other clusters of pushed to watch advertisement people. So how will Meta continue at minus 20%? Apple will do fine and Google will have its android, but when that newly reinvented shore comes, Google will also have to make due. As such,  they can bite the bullet or set up a fee for Youtube, which will make TikTok happy to no extent 

They say all is fair in love and war, did you ever consider that the people have a voice too, that they are pushed towards apps with no avoidance? What happens if you cater to those people? Google should know, they grew their search in a very similar way.

Have a lovely time and see you perhaps in a place without advertisements every couple of minutes.

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August 4, 2024 · 21:00

The judge shouldn’t

I have two things on my mind. The first is the Olympics. I do not follow it every second, but I was ‘witness’ to two events. The first is a Canadian swimmer, I refer to her as Funny Flounder. I have a thing for alliteration. It is Summer McIntosh. This 17 year young swimmer, on her first Olympic challenge got 3 golden medals and one silver one, she also broke a few of her own world records. I reckon that over the next 6 Olympics she will win a lot more. It is amazing that any person at that age can have so much drive and focus. I know I have focus, but I could never achieve that result in any discipline, not even when I was in the height of my fencing days. Then there was the Dutch Femke Bol. I saw her in the last half of the leg she did, going from 4th to 1st and win the golden medal. I have never seen such an achievement and I am happy I did now. Yet, this was not what was occupying my mind. 

On my mind was the article (at https://www.khaleejtimes.com/business/tech/apple-asks-us-judge-to-toss-antitrust-lawsuit) where we see ‘Apple asks US judge to toss antitrust lawsuit’ we are given that it is one of five blockbuster monopoly cases pending against Big Tech companies. It was a story originally by Reuters. We are given “a lawsuit by federal and state antitrust regulators accusing it of illegally monopolising the smartphone market, saying the case would have a judge redesign its popular iPhone”. Fist off, I am not an expert on anti trust lawsuits and it will probably show in a moment.

I stand by Apple in this case. You see these people are in a wrong state of mind (and then some). I do not have an iPhone, I am an Android person and I will remain an Android person. I have nothing against Apple, I have had an iPad since the very first generation in 2010, it my present from me to me to use in University. It never let me down and in 2020 I replaced it with the iPad Air. 

The first never let my down until it was replaced and I am happy with this one too. So I do like the iOS system. My issue was that the world was eager to play down the iPhone for too much and in an age of wannabe’s thinking of their ego we saw the iPhone take the market by storm. It pretty much destroyed Nokia, Motorola and Microsoft (yes they had a mobile once). It headed ahead of Samsung (a brand I hate) and made short work of Google Pixel and Huawei with their assortment of mobiles. Actually the US government reduced the market share of Huawei. So to these antitrust regulators I state ‘Screw you’ (with a clear lack of anti trust laws). You see whilst the others were propagating their own ego’s and hide behind marketing presentations that were there to ‘appease’ the share holders, Apple did something else, they approached the customers, they listened and approach clients with presentations and newish innovation. So whilst they did that and released the ear buds and the smartwatches, the people looked and listened and joined the iPhone crowd. And there is more, The Sherman Antitrust Act of 1890 has ben around for a while, so where were they when Netscape was murdered by Microsoft? We have United States of America v. Microsoft Corporation, 253 F. 34 as well as the overturning in 2001, after 11 years in court. There is a difference. Apple created iOS in a presumed (by me) towards the IoT (Internet of Things) and Apple has always heralded interconnectivity on their systems. I have two really bad issues with Apple, but not with my iPod and iPad, they always functioned perfectly. 

This matters, because the US regulators are apparently fond of shooting themselves in the foot. 

And that is what will happen if a judge redesigns its popular iPhone. And the setting (as I see it) is that they never minded anything as Apple stayed in its niche market, but now with the smart phone it is different. You see ever since I looked into matters (around 2011) I saw that the stage was going to change. Mobile devices were going to be generic with optional simplified hardware, the power as going to be the software. So 5 devices and one program solution and for the most that is coming to pass. We have Apple, Google, Huawei and Samsung for the most and Microsoft is out of THAT race. The lag that Motorola and Nokia have are just too big. So when I see “The Justice Department, 19 states and Washington, D.C., accuse Apple of an illegal monopoly on smartphones maintained by imposing contractual restrictions on, and withholding critical access from, developers” I say ‘bollocks’ The issue is who are the iOS developers? In 2011 I have cess to the development kits of Apple (schoolwork) and I never entertained it other than the assignments I had. I was an Apple user, not a developer (I regret that a little right now). 

So when we see “an illegal monopoly on smartphones” I say that this is not an illegal monopoly, it is a system setting that they selected, other than Android (Google, Huawei, Samsung) and Windows (Microsoft), actually I am hard to keep a straight face when setting Windows on a mobile phone. Can you imagine the CrowdStrike damage mobile phones might have had to endure? Oh and when we see this did anyone consider the consequences that were on IBM, who basically forced people to rely on IBM hardware. Perhaps HP can rephrase the nightmare they faced on IBM with their printers. 

There is a second tier to this all, we need to consider that The Sherman Antitrust Act of 1890 is no longer the best way to go about this for more and more devices. As the mobiles become more generic and it will be on the software to trample a path into this all. When we consider that Google now has the Pixel 8a, Pixel 8 Pro, Pixel 8, Pixel Watch 2, Pixel Fold, Pixel Tablet. At least three of these systems are nearly identical, they have 1-2 processors difference. Their difference becomes the software. But that is now, I expect in the next 2-3 years that there will be more devices all powered by the same software and optionally the connecting devices (through the mobile phones) . The lawmakers of 1890 would have never expected this and the differences will grow even more.  And a prime example here is Microsoft. We now get “All you’ll need is a compatible Fire TV Stick, a Bluetooth-enabled wireless controller, and an Xbox Game Pass Ultimate subscription to stream Xbox games. Microsoft is working to allow Xbox Cloud Gaming to stream your entire Xbox library, and not just titles that are part of Game Pass.” Did anyone consider “a compatible Fire TV Stick”? So how long until they revamp the gaming industry with that solution? How long until they (a speculative view) impede devices through that connection where an error stops the Sony Playstation or Nintendo Switch to no longer with with their software because (speculative) software by Microsoft impeded it? Oh, they’ll be all apologetic, but the damage will have been done. We see (at Microsoft) “The Program Install and Uninstall troubleshooter helps you automatically repair issues when you’re blocked from installing or removing programs. It also fixes corrupted registry keys”, so this issue has been around from Windows 7 (2009), and was still around in Windows 10 (2015), so it was an issue for at least 6 years. Do we really want them to get involved? Come to think of it, l I would be on the first plane to Shenzhen if it comes to that. Oh and I haven’t even considered the damage that solution would do to the Amazon Luna. Apple had a solution and it has propagated that solution to all things Apple. They marketed their solution widely and innovatively and innovation is what is missed in many Big Tech companies. Too give another example, last year Apple did something Awesome. We see a meeting with a youthful young sprout (Tim Cook) reporting to Gaia and getting lectured by her. The brilliance was that plenty of companies took a paragraph out of their time to publish that they are on track to be carbon zero. Apple made it a presentation (advertisement) whilst giving a report of their directions. It was funny and it was pretty brilliant. Google and Amazon missed the boat and there was no value in copying that. So that is the innovative presentations that are Apple. The bigger picture is that mobile phones are presented through marketing and Apple marketing slaps the marketing of Google and Samsung. So we see “an illegal monopoly on smartphones” all whilst the others aren’t doing their bit to keep up (or seemingly keep up), so why punish Apple for that?

As I see it the judge has to toss the case, of not for the logic then for the reality that if this setting is pushed and Microsoft steps in, then we come to the conclusion that the US government is merely a tools for Microsoft to stop it from collapsing on itself (my personal view).

Well that was me today. 190 minutes from Monday here now, Vancouver is still pre Sunday breakfast. Have a fun day everyone.

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