Tag Archives: Apple

August 21, 2022 · 22:40

Was that all? No, there is more!

It started with watching another Eaton Centre Mall video (Toronto). This one was 6 days old (a Saturday event) and as I was watching I came up with one more piece of IP and the other piece matured. More importantly, it opens a much larger setting for shops. If Amazon pushes in, it will be the first time that Google has a realistic chance of losing market share, if Google steps in it could do a bit more than set its market share in stone, it could fan out beyond Malls and shopping centres. There is a much larger option to push the envelope in several ways. This is fuelled by what might be a realistic new option for Neom and the Line in Saudi Arabia. I have been keeping these two in the back of my mind, but that is as far as I got, I reckon that there are more marketing ways of supporting that place and a few (non-connected) ideas came to mind. With non-connected I usually mean that a lot more pondering is needed to see how far an idea goes and how easy it could be surpassed by others. That always remains an option. My ideas are good, but I am surrounded by equally gifted people (especially at Google), and as such the 

IP needs to be trimmed, expanded on or redrawn. To make it faster, to make it better and to make it innovative. It was when the filmer passed Kernels that my mind made a UNIX joke and at that point I also realised a few other things. Not on what was there, but on what wasn’t there. It went beyond the 5G IP I have, it was the setting that the Eaton mall (according to the map) did not have a concierge desk (information desk). There is nothing wrong with that, but consider that what my 5G IP does could also be implemented in other ways (with less capability), but it is capability that we have now, so why is it not there? The map is actually rather good and very interactive, But what happens when we see (below)

And the location, app or solution allows the visitor to download the brochure of any of the shops there. More important, why was this not a basic solution for years? They’ve had 8 years and they are not alone in this failing, there is  whole range of malls who do not have that, Google could have stepped in years ago (in case of Eaton Mall 8 years ago). So why were they asleep at the wheel in this? They have Lightbox ads, but never saw this? Lightbox ads are interesting as I found a new use for those. But the setting is there and as I was considering a new piece of IP and a new  setting to use it, I also saw an old stage that could be implemented now and the mall seemingly never saw it, thought it was too hard or whatever reason they have. And it is not merely them, Apple, Gap, Sephora, Victoria’s Secret, Rexxall and that list goes on for a while. All options missed out on or rejected for unknown reasons. And malls do not get to have that luxury, not anymore. The stage of rent, the stage of people who seek engagement and interactions, they are missing out and as such will consider other places and a place like Eaton Centre is not in the luxury place that it can allow for that. As I see it, Harrods is the only place that has that luxury, the other 116,500 malls are under the hammer. They trimmed what they could over the last two years and they have nothing left to trim, so they need engagement with their audience, not tomorrow, today!

It sounds a little dramatic and perhaps that is the case, but if you check on the resources and funds available the malls are in dire need of more people and more sales. You see, the larger players have a global budget and they too need more revenue, but the smaller ones, they are at their last breath, as such they need something now and I listed the setting of what they could do NOW to make a difference and I put it here because it does not hinder my IP, it is based on what exists and merely needs an adjustment, so I am handing it over to Google, so they can wake the bloody hell up and start doing stuff for their users and customers. Yes they do a lot, but when I see a Google Nest advertisement 5 times a day, I wonder if they are doing the proper things in the right directions, with the lack of what I see I have a lot of doubts in that regard, but that might merely be me and if I am right and Google does not act, Amazon could potentially act and create a new market share and expand on that. Time will tell.

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July 30, 2022 · 01:14

Where idea’s die

I have been tossing and turning on an idea. I am not sure whether it is a good idea, whether it can be adapted to anything, but for some reason the idea would not let go. Almost like the first time I considered the Augmented Reality approach. The idea is related to that. It is a new approach to visibility in jewellery, and if the Mobile can be adjusted this could bring a much larger stage than we see now. Yet I only see the approach for rings and bracelets. There are a few more, but that is open for interpretation and that is where doubt creeps in. A ‘What if’ approach. And the doubt creeps in and makes an appearance. Doubt, it is the place where ideas die. 

And make no mistake, I have doubts just like any other idea man, I believe a decent amount of doubt is good, it makes you redo what you have and test it for yourself but that too comes at a price and my mind is no different than anyone else’s. So, what to do?

Now, I am decently certain that mobiles cannot do what I have in mind, but should that stop the idea? I merely need to find the one maker (Google or Tesla) to add that functionality and a new market is created and I do believe that this market could grow by a lot. And as my mind was filling in blanks and create additional opportunities doubt stepped in and wrecked the train of thought. Yet I feel that pushing on will create the idea stronger and more adapt, but at every step doubt comes in and rears its ugly head. I am ready for doubt and self doubt, it merely makes the idea and my conviction stronger. It was Atropos who stated again and again “μέχρι εκεί θα πάτε” (that is as far as you will go) every time she cut the wire, and at some point he will cut my thread too. Will there be enough time? I hope so, there are plenty of ideas coming forward, and there is a certain satisfaction that my IP bundle keeps on growing (even if it goes nowhere at present). But that is OK, I feel that Tencent is waiting for their steps, I believe that they are making steps to grow League of legends and I believe that the Patent for their console is merely a first step. They might have stopped their game streaming, but the hardware is still there. I think they are awaiting a signal, no idea what signal it is, but it will upset the American streaming player to no end (Amazon Luna, Google Stadia, Netflix, Apple) and whatever Microsoft has. And they are all looking in the same places and that is where my $500M a month idea goes to town, no one is looking in that place and I should consider adding a new player to that field. Yet I feel certain that they will see if it can be done via Tencent (not a given, merely a hunch). And yes there is some doubt, but the larger doubts were crushed when I saw the Unreal Engine 5 presentation of Riverwood. I had the same feeling in 1992 after all the GIF files when I saw the first JPG files. Those who are that old forgot about that moment, didn’t you? And it also gave me the idea that could get the streamers over 50 million subscriptions. Doubt faded and it will for the other idea too. We fight to prevent the ideas to die, but a good amount of doubt keeps the idea strong and that is the stage where I am now, I merely need to convince someone high up in the Tesla Pi department that there is a place where other phones are not looking, or they decided to dump the idea and I believe that there is a market and when it takes off the others will fight to catch up, but they will lose a year, so how to push for the idea that will make that idea fly? And jewellers are the first step. 46,776 Jewellery Stores businesses in the US as of 2022, EU jewellery industry includes some 27,850 companies and whilst we crunch those numbers and we see that there is a little decline in that market we need to realise that those around have their own doubts, they also fight for survival. It might not hinder the larger players like LVMH who declined 17%, Rajesh Exports grew and processes 35% of all the gold produced worldwide, Chanel, Chow Tai Fook, Cartier, Signet, Tiffany and a few more. These larger players might not need that new idea but do you think they stay behind when the idea takes off? They are in it for the numbers and some might have merely declined only 0.41%, but that is enough to set up all the lights and markers, my doubt is not doing well when I see the opportunity as it is and when I saw the Line presentation. A place with 9 million people all in a stage where presentation and representation is key and there my idea will find a voice box. One building with a population that equals London and is larger than Sydney or New York. Yes, my doubt is fading and it is merely one of at least 3 ideas that could find its way there. There is a place where Ideas die, but I feel that I can void that place a little while longer, especially with the Kingdom of Saudi Arabia making these kinds of turns and when it starts there the other places can follow or fade. You see, a place like Monaco gets 159,000 tourists and it has as one source stated a mere 128 jewellery stores. So my idea is doing just fine and the idea works 24:7. But I need not worry doubt will come again and test the ideas I have, for now I can see that Andy Jassy and Sundar Pichai have no idea what they are missing out on and it is only half a billion a month, optionally a lot more. So Tencent has options as do two other new players.

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July 24, 2022 · 23:08

The reality teaser

That is my name for them, it was today that I was recollecting something I thought would make a good game. Yet it is not a mainstream game, it is a niche, but it will appeal to some and from there I would hope that it would catch on. I wrote about it on July 12th 2021, the article ‘New and reinforced’ (at https://lawlordtobe.com/2021/07/12/new-and-reinforced/) was the start of the idea. A game that was for the streamers, not that the consoles could not get there, but the sheer size of the game and the intricacies that would need several patches over time made it not feasible on consoles, but streamers are a different matter. There it was possible. The Zombie survival game came from that setting. And here the issue starts. You see, several games on Android and Apple have ads, they show something that is not in the game, but adding it would be a good idea. There has been some complaints on that and Apple and Google seemingly do not care, the advertisement money is coming in. Yet the idea that the Last Fortress uses as a teaser is actually a good idea. It is not implicated in the Zombie survival game I had in mind, but the addition of a room creator is not a bad idea. Especially in a safe zone. You see, I have mentally added a whole range of artisans that add to the game and to the gameplay, but in today’s world they are often forgotten. 

  1. The Seamstress

The seamstress adds to the creation of armour, now her speciality is not better armour, but more comfortable armour. I remain a devoted follower of checks and balances. So metal armour would be +5 protection, but they have a comfort level of -2, as such weapons and movement are degraded by 2 points. So it is not the greatest solution. But here comes the seamstress. Her ability starts by adding comfort levels to EVERY piece of armour, and as she does more alteration her plus one will become plus 2. As such metal armour has no longer any setbacks. A stage games forget about, the checks and balances.

2. The watchmaker
Yes that is someone you would ignore, but the watchmaker would add the setting of clockwork traps. Together with a tinkerer they could create traps that have a longer usefulness, and also they would use less power or none at all, a corridor with traps that can reset themselves. 

These are but two of a whole range of people that are optionally in the game to be saved and added to the community. But what happens when it is not in a place you know like Los Angeles or New York? What if you had to create a safe space in a place like Palermo, or perhaps Messina? 

An island where you need to eradicate well over 93% of 5 million people? Now the idea of a watchmaker and a tinkerer does not sound so weird does it? There is no way that you will find the 5 million bullets and not everyone is turned yet, so you will need weapons, you will need to find food and you need a safe space to optionally grow food and create drinks. So even as the reality teasers give you something you cannot play, that does not mean it cannot be made and next to the survival game on the Citadel and that might still be an option later down the track, but you need to start somewhere and a zombie survival game is as good a place as any. And be honest, who considered Sicily as a starting place? 

It is merely a thought but it opens up all kinds of venues for the game, you see when the mechanics are in place, the same game could be launched in a place like Malta (525,000), Gotland (57,000) but here we can now add a dimension, Gotland will allow us to add Hyperthermia as an element, as such the seamstress suddenly becomes close to essential. Each with their own challenges and as we become more and more adept we will see places where the population is increasingly hostile (Cuba), we could add Nassau, Crete, Falklands and so on. A game that evolves and has an increasing amount of places where you need to find your way around and learn to survive and no cheating these special people will not be in the same place every time, perhaps in some games they are not even there. As such I had decided to Create 15 special people. Each with a special skill that by itself is merely useful, but combined with another special person becomes a real game changer for the game. It is my way to have checks and balances and still keep the game interesting down the track. 

And credit where credit is due, it was the reality teasers that put me on this track and if you wonder where I get my ideas from and why game makers are not on this track you would be right. Some game makers are on the right track and give us new places to dream of (Guerrilla software) and the older ones like Insomniac are also on the right track, but the larger players like Ubisoft are losing the plot. We see news like ‘Ubisoft’s Bad Luck Streak Continues With Delays, Cancelations, Cost-Cutting’ where we get to see “Guillemot reiterated that despite these issues, the company is still aiming for over $US400 ($555) million in operating profits this year”, yes because gamers are really interested in how much profit you are making, even though a game like Valhalla was released on November 10th 2020 it still shows crashing bugs almost two years later. And when we see that the game is now in shops at 1/3rd of the original price. You think gamers are interested in their profits? They want a good game and there the plot falls for too many game makers and that is a shame because good games are worth their weight in gold. Still good games are coming, but from other directions and soon that changes too, because more and more are seeing the benefit and the larger profit margins of streamers. If I can find the hidden cache of 50 million people all willing to pay $10 a month, how long until others are figuring out that small thinking only gets you so far. It is the larger dream cut in manageable pieces could bring the game everyone has been waiting for. And it is not that far ahead, some of my ideas are already possible and could be ready early 2024. And when you consider that people are gawking at games that will not appear until late 2023, I think I have set the proper foundation of larger games and where they could go. Too bad some others are not ready for that yet, but I reckon that Tencent will give them a cruel wake up call, if they get where I expect them to go. The people at Google, Amazon, Netflix and Microsoft will be either adjusting their faulty vision or they will all become inferior to Tencent, a setting we would never have believed less than a year ago. Sony is still safe for now, but they too will see the realisation that there is a much larger player in town than they bargained for. 

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July 10, 2022 · 20:38

The joke on any corporation

Yes, there are corporations that are comfy and good and there are corporations that due to hiring practices and whether they rely on hiring teams or recruiters are soon to be seen as a joke. It all started with ‘The over-qualified workers struggling to find a job’ (at https://www.bbc.com/worklife/article/20220705-the-over-qualified-workers-struggling-to-find-a-job). There we see several connecting issues, but what caught my eye was “In some instances, recruiters can see workers applying for positions apparently ‘below’ their current career level as a red flag”, you see there are two problems with that. The first is their subjective view, one that is often given to them by superiors who have lost all connection to a working force that is now beyond their comprehension. The second one is that I had been looking for something for almost 8 years. The fact is that this boss is a lot better than the previous two. I had actually forgotten what it was to be treated like a person. That last part is on me, but it is still unnerving how the workaholic setting took over my life and made me less than human. So there are issues all over the field and as this work force is experiencing a new breath of life. Bosses that treat their staff good (like mine now) will suddenly find an abundance of interest, because everyone wants to work for such a boss. 

So it is a new sight to work for, in an age of shortage a lot of people will have learned that more pay is second best to nice treatment. The second issue is seen in ““In hiring, you have to act paranoid,” he says. “If someone is coming down a level or two, and they’ve likely already achieved what the role offers, then you have to ask questions about their motivation.”” The recruiter is again in short supply of brain matter. It is old way thinking, the idea that a good boss with prospects in 1-3 years is preferable than a new challenge with no future in sight is beyond their scope of vision. Knowing you can do the job matters, it always did, but the Deloitte idea of a bigger future is still on their brains, even though beyond Deloitte and half a dozen firms that idea will never be delivered on, merely speculated on. I reckon that a player like Deloitte is one of the few that actually delivered on their mission statement. The rest will hide behind “It is a complex situation and we are feeling the market right now” is an excuse that was acceptable 10 years ago but it is obsolete now. And it is worse when you see the impossible way where Amazon is burning through  the global workforce. There is every chance that they will become the first undesirable employer for the working class (packaging and shipping). Fortune reported less than a month ago ‘Amazon’s warehouse problems? It’s running out of workers to hire, and has too much space’, it had become a place where proper robotics and automation would have made all the difference, but there is a chance that they could buckle before that point is reached. So in all this as we see temp agencies and recruiters seeking people, they had ventured on the wrong highway and when we see “In turning down such workers, employers may say they’re too experienced for the position. Sometimes, they inform them that they’re simply not the best fit for the company.” We suddenly see the failure that Apple stores engaged in, to seek the average person, not the inspiring one that is handled by a senior to get that person on board for the Apple frame of mind. Look in any Apple store, all young, dynamic and in some cases clueless past the Apple articles they promote. Some will try to adjust their way of thinking and that is good, but those who wrongly assessed a person will not just lose that person, it will lose that persons friends as well. You see in this atmosphere of hiring shortage the recruiters relying on capturing resume’s with fake jobs will not survive for long, the ones who did a fair job and adjust to a new working atmosphere will be around a lot longer. You can watch it happen in the short term at a recruiter agency near you. As I personally see it they all had the same flaw, instead of collecting resume’s they should have engaged with the candidate and whether it was their boss who told them, or their own insight that 500 resume’s will get them their bonus faster than engaging with 50 candidates is a numbers game, but I reckon that any recruiter that engaged with 50 candidates will have a much better 2022 than the other one. Mark my words.

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June 18, 2022 · 22:40

Losers will be losers

That is the start of a weird trip. When you see winners, you will think of names like IBM and Microsoft. IBM I will leave alone, they have their own setting, one that does not sit well with me. That is their right and that does not make them a loser. They gave the world the Quantum computer, in 2019 IBM unveiled IBM Quantum System One, the world’s first integrated quantum computing system. That is the mark of a winner, something never seen before. IBM did it before, IBM will do it again. For me IBM does not seem the place to me and to them I am not the kind of person they desire. A mutual disinterest. This is fine, at some point one gives, the other one takes and vice versa. Microsoft became a loser, trying to protect themselves with spin after spin, yet the evidence is out there. Their ‘Tablet’ even with a keyboard never got close to what Apple had. Their  gaming solutions remained lagging behind Sony and Nintendo, what was the number 2 system became the number three system and will move to positions 4 and 5 soon enough. And then there was the web, Microsoft strong part, the web, their feigned strength. Surpassed by Amazon and his AWS until Microsoft became a no one. In my old mind Amazon should never have gotten that far, Microsoft dropped ball after ball and now Amazon leads that way, the way of the cloud and they are not done yet. But there is more. And this is why the path you were on was taken.

Elon Musk
Some call him (bad things), some see him as the second coming, some see him as a Midas in disguise, some see him as the next Steve Jobs. I see him as a Steve Midas. Like Steve Jobs he sees potential, he sees where the good stuff is and like Midas he turns that to gold. He will have successes and he will see failures. But overall there will be a lot more good then the other stuff. The mark of a winner. 

So when we see the news (at https://www.abc.net.au/news/2022-06-17/elon-musk-sued-for-367-billion-over-dogecoin-support/101162898) with the headline ‘Elon Musk sued by investor for $367 billion over ‘Dogecoin Crypto Pyramid Scheme’’ there are more papers all saying the same thing. The setting is “Keith Johnson, who says he lost money after investing in dogecoin, described himself as an “American citizen who was defrauded” by what he called a “Dogecoin Crypto Pyramid Scheme.”” You know what is weird? The way the media is milking it and protecting Keith Johnson. I have not seen ONE article telling us clearly who this Keith Johnson is. We merely get “Keith Johnson had claimed after losing all his money that “he was an American citizen defrauded by a Dogecoin Crypto Pyramid Scheme”” The media never got to the juice and they aren’t willing. It is so much more sexy to see Elon Musk bleed.

1. How much did Keith Johnson lose?
2. What evidence of a Ponzi scheme is there?
3. Who selected him as the spokesperson who lost money?

Not one media (I looked at dozens) give us these questions, the media is playing dumb, deaf and stupid all at the same time. It is the most vulgar of discriminations, they merely dislike Elon Musk.

Could this Johnson be correct? Well that is not impossible, but the FTC and all other kinds of institutions never raised that issue. And in all this, how much money did Elon Musk lose? The media did not mention that either did they? Perhaps he lost nothing, perhaps he made money by getting out in time and that is the stage of an investor. Invest, make money and cut your losses when it goes the wrong way. Crypto currency is one of the most volatile and most dangerous settings. People have asked me should they invest. I have always been clear. If you cannot afford to lose 100%, do not put it there. And this Johnson, or was it Keith Dick? Where did he invest in and how much did he exactly invest? What is his portfolio? The media is not giving us anything, are they?

The Dogecoin was at the maximum over the last 5 years $0.36, it fell to $0.078 today. The Bitcoin went from $82,556 to $27,684. Did anyone consider that the collapse of the Bitcoin would have fuelled fear in the Dogecoin too? Interesting that the media avoided that little hike. Then there is the stage that a loss of $55000 per coin beats the loss of $0.29 cents. But that might merely be me and all these parts have absolutely no setting towards the accusation of a Ponzi scheme. The setting of Keith Johnson seeking a limelight whore (as I personally see it) is staggering. He might be seeking the optimistic vagina (the vagina is always half full) with some participants. And the media is letting this happen. It is their digital currency, their clicks and they found the tool, the fact that  lot of them do not like Elon Musk is merely the icing on the cake. Yet when the scrolls unfold, when the truth and the facts come out, what excuse will the media give us? I see it as just another case of the media becoming obsolete. And as we see Elon Musk yet again being used, consider that he is the one creating a solution to houses having power, houses having electricity. In what universe did Keith Johnson amount to anything? He might have, but then the media did not inform us, did they?

So whilst we see the winners being under attack by losers who had no consideration of markets, of dangers and of dimensionality and there we see Keith Johnson and Microsoft align, one spins for as long as they can, hoping to find innovation, one spins a court case so that he can spin the fact that he never was anyone into a ‘fake champion of the people’. I see it as fake as he was self appointed, we see no evidence that he was ever anyone, the media seemingly has nothing. Do they?

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June 17, 2022 · 21:07

Holes in the equation

That is what I have been confronted with. Looking or trying to see a solution, an IP, yet in the end I am merely looking towards a partial equation and I am trying to look towards the equation and the holes around it by covering it by part of another equation. So as I was looking at yesterday, at the setting of the SD cards (like the one below)

I was wondering how this could be utilised. Then my mind considered the GoogleChrome 2, but that is Google stuff. I was wondering if the ‘cast-bubble’ could support an SD card. Then my mind went on a sidetrack. You see, the makers of computers are less and less about optical drives. That gave me the idea, what if the Google Chrome 2 could be a transmitter connected to your 4K (or Bluray) player? What if that device could hand the images to the laptops in the house and considering I saw (a little while ago) a naked lady do Yoga in 4K (she looked really good doing that) I now know that a Mac laptop is able to show a lot more than an image of a Pokemon. But the setting holds, if the player (connected to a TV) can show the other devices too, the family will get a much larger audience from the one player in the house. We can watch the movie on our laptop, our console connected TV, our additional systems. As far as I can tell, the current Chrome-cast does not allow for that. So this setting is a freebee for Google, on the other hand if Amazon sees this and creates its own innovative patent, well that is up to the person who gets there the quickest. 

So as I went back to the beginning of what happened, the setting of M.A.A.S. Movie As A Service, a station that was once Netflix, the old Netflix and with the lines becoming ever more blurry. The idea that Marvel moves come with a voucher that allows you to see Disney+ for a few days could set the trend in other ways for Netflix, Paramount, Sony, Apple and Hulu too. I was so focussed on the application of SD/CF Cards in movies that I forgot that there are other applications too, not necessarily directly linked to these memory cards. You see, no matter how we are presented the stages, congestion is coming our way, those with a lot of money can avoid it, the rest need to find another way and that is where innovation comes in. How? Your guess is as good as mine at this time, but the larger setting is to surpass the points of congestion, so how to get around that? Gamers are (for now) too small a group. The movie, YouTube and TikTok group is the larger (if not largest) group. So if we can get them in other ways we could optionally delay or to a larger degree diminish the congestion that comes. And this is not a local problem, this is about to become a GLOBAL issue. And for now, I am in the dark on how this can be circumvented. Yet how to go about it? I learned at an early age that you start with the edges and as such set the dimensionality of the Jigsaw. From there you continue. Yet what if the Jigsaw is a kinetic one? A kinetic puzzle is a puzzle that does not show an mage, but a movie reel. When that is known the dimensions are still the first, but after that, how do you continue? That is the puzzle I am confronted with. We aren’t looking at a static event, but a dynamic one and there the brain (the useless one I have) shuts down for now.

I see part of the equation, but I see the holes too, so as I try to surround the holes I also learn that it is not the solution, because the holes are in motion. That is where I end, holes in the equation, yet the stage is one that I need to master, it will be a nice addition to the three IP bundles I have and at some stage either Amazon or Google will take a bite, because both want the billions and Microsoft is not invited. And as I consider the third player, I will set more time apart to take a look at him in my next article.

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June 7, 2022 · 20:22

The presentation will begin in one line

Yes, here we are one line further. In the recent past I gave rise to an innovation in presentation software that could bring a whole lot of trouble to Microsoft. They will be in denial, making all kinds of claims. Yet the foundation of worry (for Microsoft) remains. Even as I wanted to keep it exclusively for Adobe, I am not in contact with them and then it hit me. The solution could work with Google Slides as well. They are not yet as sophisticated as anything Adobe has, but to outstrip Microsoft might be a nice alternative. The idea that a free program could be enhanced so that Microsoft could lose up to 24% of their foundational corner is appealing (to me). If I get to pull it off, the station of Google Slides and optionally Apple Keynote could see a much larger pull and people will move away from Microsoft. We see Unionisation issues. We are given ‘Microsoft Issues Emergency Windows 10, 11 & Server Security Update’, as well as “Since March, however, if you run the RDgateway broker service on Server 2022 (and only that version), the monthly cumulative updates have removed that service. This behaviour is not normal; this is a bug.” Yes, we get it, Microsoft has bugs and it is having too many of those, all whilst other settings are equally problematic and that is where Microsoft finds itself. Losing with software and hardware to Sony and Apple. Losing web and cloud settings to Amazon and what do you think will happen when the foundational use of Microsoft Office loses the Powerpoint population to Google Slides? Yes, we know it, PowerPoint has so much to offer, but it merely added iterative settings over the last 10 years. You see between THEIR claim of what innovation is and what real innovation is comes with a gap and in the case of Microsoft it is the size of the Gran Canyon. So if I offer this one part, this one innovative part to Google and it shows to change the game, what will YOU do? Keep on believing that Microsoft will fix it? It was less than a week ago when we were given “Security researchers have identified a new MS Office vulnerability that could seriously affect Microsoft Word users”, and the Verge reported ‘China-linked hackers are exploiting a new vulnerability in Microsoft Office’ (at https://www.theverge.com/2022/6/1/23150318/microsoft-office-china-hackers-exploiting-follina-vulnerability-tibet), so how much longer will you take chances? I get it, there is very little that can compete with Microsoft Excel, but when I can create something so innovative, something that Microsoft should have fixed a DECADE AGO and I give it to Google (sell it, I meant). I could add it to my IP bundle 1. When I can pull that off, do you think that the 17%-29% that does not rely on Microsoft Excel will stay in that dangerous spot? I admire loyalty, but that does require the software firm to be entitled to that loyalty and they dropped the ball way too often. 

As such the game is on and this all started less than 2 months ago when I saw something in a presentation that made me shiver. In two decades Microsoft had not come up with a solution and I saw it in minutes, I adjusted that simple view, added a few elements and It could easily be added to the Google suite. Changing the game is easy when you know where to look. A setting that could cost up to 29% of a core business. I wonder what happens to the Microsoft stock when I pull this off. Perhaps someone in that company will finally figure out that what they market is not representative of the truth. I just wonder if they even realise how far of course they have gone through the presentation of spin. The fact that I can pose that much of a danger is enabling in so many ways.

I preferred to have handed it to Adobe, nothing bad about Google, but it coincides with a weird dream, one I described in ‘The hardware perimeter’ (at https://lawlordtobe.com/2022/02/25/the-hardware-perimeter/) and ‘Pristine and weird’ (at https://lawlordtobe.com/2022/02/24/pristine-and-weird/) on the 24th and 25th of February 2022. There I saw an Adobe future becoming the larger player of high end office solutions. And even as I was a dream, I saw things and applications that I have never seen before, The application of blockchain to documents and data projects. Adobe had solved certain parts that could set a Lifestage to any document, who made it, who changed it, where it was changed and so on and the legal industry as well as large corporations were going gaga (not the singer) for that solution. As such giving them the presentation edge made sense, but in this Google is just as much a player as Adobe, not as refined, but for the bulk of the users good enough. 

A simple presentation that shows where the big boys are and where they could end up if they do not fix their game. #Justsaying

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June 6, 2022 · 23:03

The mind, it continues regardless

That is my setting for today, or it was my setting for today. It started yesterday when I wrote ‘Presentation and awareness creation’ and in the mean time, my mind has come up with 7 pieces of IP. This IP is different, it is based on stuff that exists. So at best I could get some innovation Patents out of them. Both Google and Amazon have some of the goods, some of the other IP is set to a setting neither have, but it links to stuff they do have. Beyond that I created a stage that is not new, but has never been set to this stage, so I got 7 pieces of IP, pieces that a player like Google should have, and for the best of me I cannot imagine why they do not have it.

You see, it started with the Eaton Centre Mall in Toronto. Yet Canada has more than 3700 malls. The US has over 110,000 malls, yet the top three states are California, Texas and Florida and together they have a little over 39,000 malls. And the news we see is not good, so soon there will be a free fight on which mall survives. Europe has over 9000 malls. So we have a setting where Google or Amazon could have had the stage of Augmented reality in over 50,000 malls and you merely need to get 5%-10% over the bough and the rest will follow, more important, too many malls are alike. So players like Gap, Apple, Zara, Lindt and several others are nearly everywhere, so there one solution would fit all those shops, unless the shop wants to distinct itself. I even came up with an idea for Victoria’s Secret (as any guy would), all out there and no one is seeing the essential need to create a stage of engagement with its audience. Especially in the US where some claim that over the next 2-3 years 50% of all malls will perish, the essential need to create interactions with your audience becomes very important and that is where I was lat night tossing, turning, reshaping, reshaping and reshaping what was. After that I deployed, redeployed and redeployed and with every iteration the systems was upgraded, updated and improved. I cannot (and will not) claim that I fixed everything, but I got a lot done and now the mind is looking to change the stage of the people, beyond the mobile phone. I even saw another venue and whilst writing this IP number 8 was created and this is IP none have. 

So why are these two players not out there creating new markets? I set the stage of several new markets in the last three months alone. So will they all work? I cannot say and at least one IP has risks, but how much risk are you willing to take when the reward is close to $3,000,000,000? Does it warrant an investment of $50M-$75M? Then there is the stage I pose here, how long until these parties stop iterating and start true retail innovation through presented awareness? We are now in a stage where we can make the views from Blade Runner a reality, yet no one is going there. Why not? Is it the money? Yes, consider H&M, Gap, Zara, Fashion Nova and Sephora, all competitors. Do you think that when H&M starts their Augmented Reality displays that Zara, Fashion Nova and Sephora stay at home printing leaflets? One entices the other and there are over 50,000 malls. A stage where a few hundred retail brands can decide the new wave of audience engagement through Augmented Reality. It was not rocket science and I am not the first player to see this. Players like Omnicom have a decade of preaching the essential power of engagement. And now that the markets dry up, these players better take the dollars for donuts track, before the bobkis settlement comes in. 

A simple view gave me the idea of 8 IP, so what is keeping Google or Amazon from waking up? I wonder what excuse they will bring to any table.

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June 6, 2022 · 00:41

Presentation and awareness creation

That is the setting I was considering today. It goes beyond my 5G IP, that is pretty much done for. There are more avenues to consider, but perhaps a a later day. I initially thought of adding to this, but when I was looking at the Eaton Centre Mall, my mind wandered in another direction. You see, these places are making themselves obsolete to some degree. I know that we are in the post Pandemic stage, yet when I see the massive lack of people, the stage of such a mall with its rental needs will find itself short of tenants sooner than expected. The Lindt, Apple, Abercrombie and Victoria Secret will remain, but it is the stage of the rest that sets the tone of the mall and no matter how much space H&M gets, this mall in Toronto needs more people, like 2500 more at least. As I see corridor after corridor, the same solution that applies to Monte Carlo and Riyadh also applies to malls like these. They need more the other two might not need more, but the creation of traction is everything. Nearly any mall manager can tell you that. It is presentation that sets the stage for awareness creation and some malls need it a lot faster. So other venues are needed, funny enough, the technology is there, the options are there, but the coin is not dropping with either Google or the Mall manager. You see a place like that needs augmented reality. When you see the queues, the foodcourt lines and the people waiting in a place THAT big, augmented reality will create awareness with the visitor and presents the people with sides of the Mall and it’s shops that are currently not happening. More important, places like TRO and Omnicom taught me the important of engagement and these malls are not engaging, they are not inviting engagement. Having a Tim Horton app that takes and records your data just doesn’t cut it, in this I reckon that augmented reality will, especially in a wide open space like the Eaton Centre Mall. I watch the dozens of people stride their mindless walk, so see or be seen, and it is no longer about being seen, dozens of people all wearing the same blue mask, like one large family. And all that empty pace remains unused. So how log until someone in one of these shops wakes up considering there is more to simple awareness creation? There is more to the presentation of self? Three places that could benefit and dozens of other places equally not waking up. In all this I wonder why Google hasn’t offered those services already, they had two years to get there act together and I reported on this option as early as July 28, 2016 in ‘What we waste away’. More clearer on February 1st 2022 when I wrote ‘The opportunity for 2022’ (at https://lawlordtobe.com/2022/02/01/the-opportunity-for-2022/) well over 90 days ago. As such I feel that Google and places like that are asleep at the wheel. One augmented reality for Lindt and it sets the stage that 500 shops would be seen to and lets not start on how Apple hasn’t seen the light of that. With well over 500 retail locations? I stated it before, someone is asleep at the wheel at these places and there is a reason that I have all this IP (close to a dozen). Those who doubted me just look at what augmented reality offers and wonder why it is not everywhere. I rest my case.

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May 9, 2022 · 22:46

Slippery slope

There are feelings of satisfaction to be heard, and you can hear them everywhere. The setting that ‘UK government sets out plans to rein in Big Tech’ but they are loud noises, having only negative impacts. The BBC reports (at https://www.bbc.com/news/technology-61342576) “The new Digital Markets Unit (DMU) will be given powers to clamp down on “predatory practices” of some firms. The regulator will also have the power to fine companies up to 10% of their global turnover if they fail to comply.” My problem is not the merely the statement, it is the clear definition of what constitutes ‘predatory practices’, you see it is nice to see “Google and Facebook”, but where is Microsoft in all this? Then we get the debatable setting of “Digital minister Chris Philp said the government wanted to “level the playing field” in the technology industry, in which a few American companies have been accused of abusing their market dominance.” I wonder how delusional Chris Philp really is. Levelling the playing field? How about the others learn a trade? How about the magpies of the tech industry grow a pair and actually set innovation in motion? Is that too much to ask for? And this short sightedness will cost the EU and the UK a lot more than they figure on. Whilst we see failure after failure by Microsoft. You remember them? The people who pushed Netscape out of business, where was the level playing field then? And in all this the setting of predatory practices is not explained, it is a mere emotional stage setting. I now have over half a dozen tech IP, you think I will share that with Microsoft morons? Do you think I will set it in the UK? Then we get “It added it wants news publishers to be paid fairly for their content – and will give the regulator power to resolve conflicts.” Did anyone consider that news agencies do not have to put their materials on Facebook? I have received all kinds of links. The Dutch Telegraaf, the Australian Courier Mail and when ever I open these messages that I never asked for I get (see image below). And they are not the only one. It is the news publishers way to advertise and who pays for that advertisement? 

It seems that we see a one sided story without too much investigations and explanations, so are we surprised that Apple, Google and Meta are not responding? 

Then we get the danger setting, we are given “It will also make it easier for people to switch between phone operating systems such as Apple iOS or Android and social media accounts, without losing data and messages.” Did anyone consider that it will be playing in the hands of organised crime? Did anyone investigate the claims of these so called critics? With complete disclosure of their identities and their educational skills? So when we are given “The UK government said its new rules could increase the “bargaining power” of national and regional newspapers.” I believe that these players are realising that they are no longer relevant and that some will vanish when Meta becomes a reality. And in that stage Chris Philp is reduced to a simple tool, a tool of the greedy who suddenly realise that before they get to the end of their lives, the well dried up. No one is setting the stage that Google Ads is the most fair and the most engaging form of advertising, it offered the advertiser value and choice, something they never had in the past. And Microsoft was nowhere to be seem and when they did come their product was just too mediocre. 

But that is not the big issue, the big issue is that it opens the stage for Chinese solutions that are nowhere in the UK and where the UK has no say over it and that stage is forgotten until it is too late. The internet is global and how long until the people go to a .cn location for their social interactions, their news and their ‘solutions’? How long until these same tech bitches start crying that the bulk of revenue is now going to China? The UK is embarking on one of the most slippery slopes and the news outlets no longer have credibility (with the exception of the Times and the Guardian), so how long until the people are smitten with Chinese glamour magazines? With Chinese news and with Chinese solutions? You think it is never going to happen? Think again, Tik Tok is a Chinese innovation, and they have a pipeline of innovations ready to deploy. So whilst the DMU and debatable ‘critics’ attack the practices of Google, Meta and Apple. Make sure you see the whole field. We do not want to switch between iOS and Android. I am an Android user and that is where I stay. I have nothing against Apple, I have their iPad Air and I am happy with it, after the 1st generation iPad this was a step up and I love it. But I have no intention to get the iPhone and I am not alone, just as there are iPhone users who have zero intentions to switch to Android, as such I see “It will also make it easier for people to switch between phone operating systems such as Apple iOS or Android” as a facilitation towards others, not users, as such the issues with this article stacks up and before I forget it, I can export my phone data to all kinds of solutions and Apple has the same, so who is Chris Philp catering to? In that stage I have a few additional questions for the writer James Clayton. We see a limited view on a stage that is kept partly in the dark, why is that? 

I will let you ponder that part of the equation.

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