Tag Archives: Microsoft

When games become real

It is one thing to stalk a person, sneak up on that person and slice his throat, it is not that big a deal when we do this on a console or PC, but when we do it for real it is murder, whether targeted killing or not. It is warfare against most often a non-combatant. And when it is simple murder, we are outraged (or we should be) and if the rules of evidence are clear and fulfilled you go to prison, unless you are in the Netherlands and you kill a child and two grandparents whilst speeding, in that case you get 120 hours of community service (at https://www.youtube.com/watch?v=P-Q0Mg9tioM) . So, at times things are not equal, that has never been a surprise.

Yet, what happens when the lines are blurred? Let’s take a step back to 2014, after a year of delay Watchdogs was released. It was over hyped in many ways, yet it was not awful and it was as we needed to recognise an entirely new game, a new Intellectual Property in gaming. So like many, I thought it was a flawed game, but it had potential. So, I kept an open mind for the sequel that was released a week ago. Well, I have spent enough hours of game time to form an opinion. Graphically the game is passable (read: awesome in some ways) and as an open world it is pretty impressive. I think that San Francisco as a choice for several reasons was the deal breaker that took the game from failure to optional success. I reckon that in another major city this game would not have worked. Whether you visit Nudle (read: Google), whether you see Pier 39, the Rock or just Jack London Square. The game gave me the feeling that I was actually seeing San Francisco, and let’s not forget that big bridge!

As an open world it is one of the best released open world locations. I think Ubisoft did what I hoped it would and as such, the jump from Assassins Creed to Assassins Creed 2 has been equalled from the stern Altair we went to Ezio Auditore. In Watchdogs we went from the driven Aiden Pearce to the data tyranny opposing Marcus Holloway. This African American is more than just likeable, like Ezio Auditore he is the good hearted scoundrel we all wish we were. In a similar way to AC, this game is also a large leap forward. They are not there yet, because the game still has issues on several levels, but overall the game is more than just playable. In the first game, I quickly grew a dislike to driving, that feeling was not present in this game. Traffic was a lot better, less annoying (apart from some Taco truck, which might be an inside joke), the game has a much better setting towards stealth, it could improve in many ways, but it is a lot better than it was. Control of Marcus is still a question in some specific cases, yet we might digress too much towards Assassins Creed and this is no Assassins Creed game.

What is above all others is the story, this one is sublime in several ways. Those stinkers (read: level of envy) at Ubisoft Montreal did something brilliant. Even though the game comes with disclaimers of fiction and coincidence if too alike, but they did manage to pull a rabbit out of a bow tie. You see, the world we move towards as per 2017 is in the game. It will not be  like the game in reality, yet when we see the data gathering that is happening now and when we see the 5G world as it is to happen (at https://5g.co.uk/guides/what-is-5g/), parts that were described in my earlier blog ‘Non iudicium tuum‘ (at https://lawlordtobe.com/2016/10/18/non-iudicium-tuum). We need to get an eerie feeling, you see the accusations for 2 years on Facebook selling your data/information, and we see mentions of Google doing the same.

We see these accusations and the opposite defence by both that this is not happening. It is not what I believe, because I do not think that this is what is exactly happening. Yet, when Facebook offers the deepest and most granular population for your advertisement, it seems to me that it has access via portals to offer to advertisers a selection of people. Google does the same, it offers a portal for advertisers even though those advertisers will never know the identity of the individual; their advertisements go to the most likely interested people. So data is not sold, it is a semantic on how people are approached and by what means. This reality will grow over the next 5 years, especially through 5G and that is the group watchdogs 2 is now dealing with. You see, the reality of 5G is offering Smart mobility, domotics and Utility management. It also offers smart security and surveillance. Yet what Watch dogs 1 and now 2 in a larger extent addresses is that one man’s smart is another man’s stupidity. So is the world we move to as in the games or not? You see, the reality is catching up to the games and this game is showing the dangers of no privacy. The issue in reality is seen to some extent (at http://theconversation.com/there-really-is-a-link-between-your-facebook-posts-and-your-personality-68186), where we see “Privacy campaigners this week applauded Facebook’s decision to block big UK insurance firm Admiral from using young people’s social media data to help set their car insurance premiums. But this is just the start of a debate over the use of social media information for such purposes“, yet this the reality we faced for a while. The event seen in November this year happened in real life less than a month before Ubisoft voiced it in its game where people saw premiums rise because of life choices (like ordering pizza) and a mere 10 months after I mentioned it in ‘Double standards, no resolve (part 2)‘ (at https://lawlordtobe.com/2015/01/26/double-standards-no-resolve-part-2/), where I stated: “So if we do the following math 32% of 70 million (falsely assuming that they were all American gamers), then we now get the number of people confronted with a $144 a year additive. So in one swoop, this data set gives way to an additional $3.2 billion for insurance fees. Data is going to be that simply applied sooner than you think“, and guess what, UK insurance firm Admiral did try just that. Yet as we read: “Facebook’s decision to block” is just a shot across the bow, because when the genie is out of the bottle putting him/her back is much less of an option and data tends to get out into the open. If you doubt that, just ask the Mail server IT person of the Clinton family, he can assure you of that.

In this now, we get the point when gaming and reality get uncomfortably close. It is one thing when we play call of duty where it is just guns, guts and adrenaline. The reality of war tends to hold us back from doing stupid things, yet what happens when the reality is merely copying a file, how will we stop acting when we have misguided ourselves into believing that it is just a harmless file? When we see: “The Admiral case could well be remembered as just the beginning of a tortuous back and forth over using digital footprints in financial modelling“, yet the danger is seen in other ways too, yet it is not voiced. We pay a certain premium for a certain risk, yet it takes years to get a discount for loyal non claiming clients. It only takes one algorithm to raise it by 10% plus on collected data that is alleged of personality not a given and as such we get to pay for being social in many ways. This is a clear case of worry at the very end where we see “As long as companies use our data transparently and with our consent, why not allow both parties to an insurance transaction to rely on what appears to be very accurate data?“, because it might give a $10 relief for a healthy young person. It will cost anyone who had been in an accident an additional $200 a year and we have decades of data that these companies are run by greed driven people, board members who do want their 8 figure bonus and giving discounts is creating a gap of getting that bonus. Meaning that we sell our neighbours away for a few dollars whilst the neighbour is cut off from health insurance because he fell and hit his head, that is what the message on Facebook said and it did not come with an admittance or with evidence. That is the danger and Watch Dogs 2 shows that in clarity as you move from hacking router to hacking router.

The 5G guide gives us: “By 2020 it’s predicted that there will be 50-100 billion devices connected worldwide, many of which will need continuous data access“, which is a low estimate. Here at University I see people with a Laptop, a smart phone, some with additional Tablets and music stream devices. Now some of these elements overlap, some are used strictly separate, yet in all this the low estimate of 50 billion devices can easily be surpassed before 2020, and connection are growing in other ways too. Most TV’s are now Android enabled and connected to the home network, so are PC’s and consoles, so the average family will have 8-12 devices connected. That whilst the RFID world is only now starting up within the domestic household sphere, so this number will drastically change soon enough. This is what the Microsoft Enterprise Mobility team advertised today “At least 60% of security breaches start with employee credentials getting into the wrong hands. With modern mobility and bring-your-own-device solutions, protecting your data starts with protecting the identities of your organisation’s employees. That’s why we’ve made identity security central to Microsoft Enterprise Mobility + Security (EMS). Discover how focusing on identity can help make your organisation more secure“, I am not questioning on how needed this is, because mobile security needs to be on the top list of any person, whether as an employee or as a personal reason. You see a system that requires over a 100 patches on an annual basis has issues. Now, we need to accept that this was always the case and a system this big will always have flaws, yet when we see the level of issues in an age where non-repudiation is almost more important than digital evidence gives rise to the reality we face and the games we play.

Are we an algorithm?

Are we real is the question we should ask and whilst we play we are not the real us, we play to be Marcus Holloway in San Francisco, Ezio Auditore in Venice or Geralt of Rivia in some other place. We are seeing that Marcus Holloway is showing us a world that is the one we seem to live in and that should be a little more upsetting than it actually seems to be, because we remain in denial. Although, all things being equal, me working in a place like the Delaware data farm would be a dream come true. Who would not go weak at the knees seeing the tens of thousands of data servers all streaming data? The game story gives us several parts, many I will not speak here because I do not want to give away the game, it is so much better when you experience it for yourself, but the truth will hit you as it remains close to the reality we now see in newspapers, although without 5G none of it can come to pass to the degree we see. The question that we are faced in reality is that as we are valued and weighted by our social interactions, have we been minimalised to a mere algorithm, which then leads me to the question are Sociopaths soon the only people valued correctly? It certainly seems to be the case when we consider the elements of the Admiral insurance scenario. The SK Telecom white paper on 5G (at http://www.sktelecom.com/img/pds/press/SKT_5G%20White%20Paper_V1.0_Eng.pdf) goes as far on page 40 on combining Business Intelligence (BI), Network Intelligence (NI) to form within IoT (Internet of Things) to form Service Intelligence (SI), that whilst we now get one of the earliest official papers to set SI as a “It knows me better than I know Myself“, this will vamp soon enough as they state it themselves as ‘Telco Asset-based personalised service‘, which is pretty much the founding father of Mobile based Software as a Service, based on collected data. It is a stretch to call this a personal data based service level agreement, yet, I wonder how far off I am when I do that. In addition, at the IP conference last week, I predicted that by 2022, the total amount of Trade Marks will have grown by 300% on a global scale. 5G will be driving new versions and new iterations of corporations, many who missed the initial digital age boat, those will run like crazy to not miss a second of the next wave, because those who do will be corporations that become non-existent. If there is one part that Google AdWords and Facebook advertising are proving is that granularity will become the next key in those who advertise, although there is a case to be made that the current data at present is not voluminous enough to currently completely rely on this advertisement track, implying that this path seems to be less than 18 months away.

This is where we are going and Ubisoft was more than a little brilliant implying darker versions of reality in this game, especially in the San Francisco light of living, where freedom of identity is everyone’s Personal Jesus. So in light of that, the game does hold up, due to the improvements and in larger pat to the stories that connect to one another in the game, the fact that some elements are taken from life almost here is just the icing on the cake making for a sweet gaming treat.

So even as the corporate world at large has been ignoring non-repudiation as a bad taste, we see that 5G is no longer making that an affordable option as the collected data is  going to be key in the time of personal services. Don’t take my word for it, Edgar Allen Poe is stating the same thing on Facebook, as did Shakespeare who gave me his fax number (bonus points for those who know what film that was from). In an age of SaaS, SI and service personalisation’s, we will see a dependency on identity and more important the linking of certain elements, which also implies that messing with that part will be the prankster’s new ‘O’ (for Orgasm), giving non-repudiation a very new light in security requirement on a level we have not cared for before, although, the wrong people have not been not-caring on that requirement for a little too long. So as we realise that there is a reality to these things, as our reality caught up with the games we play, we might wonder where Marcus Holloway is. So Ruffin Prentiss (at @RPrentissIII), you need to get your ass in gear and save millions of potential victims from themselves soon enough!

smartfridgeNow, we know that an actor might not have the skills to do what is needed, yet in all fairness, some actors became president, so the call is not that far from centre, in addition, many require decent degrees to get a gig nowadays, not just in communication. The reality that Watchdogs uses is based on real issues, some providers offer ‘zero day exploit protection‘ at premium price, so when we saw “By 2020 it’s predicted that there will be 50-100 billion devices connected worldwide“, how many will have been engineered by the lowest bidder? How many zero day exploits will we be confronted with? Now, many of those devices will have no real information, but what about that ‘intelligent fridge’? Remember Admiral Insurance? What happens when he has that juicy list of your fridge? The fish fingers (optional with custard), the Pizza, all those sugary drinks. What happens when your parties become the health risk you advertised in your fridge, what happens when your health insurance premiums start going up? That reality is not that far-fetched, because Facebook isn’t giving that data at present, does not mean that Admiral Insurance et al cannot get their fingers on the data it wants and needs to spike premiums. That is the issue we all face. And the image of the ‘smart’ fridge is already 3 years old, implying we have come a lot further in less time. The reality of growth is here, but so is the realisation of personal secured privacy data and it did not require a game to give that reality to us, but Ubisoft is bringing this story in an excellent way, a way that should give cause to realise that our private needs of safety are not being met and we are giving away whatever privacy we had much easier and freely than we admit, because we do not realise what else can come of it.

Even as Google is calling this ‘the year of mobile’, there is every clear indication that 2017 needs to be ‘the year of personal data safety’. I wonder how many people realise how little they have done for themselves in that regard and if you have a PC or Console, Ubisoft has a game that can help you figure that part out, even though it is still a little futuristic for now.

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The second zero hour

On 11/11/11 Bethesda released a game, we know Bethesda is pretty good at what they do, so they knew they had something that the RPG niche market would enjoy. Yet, I wonder if they were even close to realising that they were clueless on just how well they had done their job? You see, I am a passionate RPG fan, so I was on board from day one. Yet, Skyrim was different in many ways. To illustrate that, consider that it’s your 18th birthday and your parents give you a new kind of Maserati, a real one, but this one has one extra option, this car allows you to drive without any speed limits, so not speeding tickets ever. How would you react?

This is what Skyrim achieved. In the first week a little over 7 million copies were sold, which is already a record in RPG land, what no one thought possible happened, Bethesda pushed RPG clear into the mainstream gaming area, they somehow got the magical formula right. So up to now there are well over 23 million copies sold making it one of the few billion dollar plus game revenue.

Now, 5 years later we get another zero hour, the same game is being released on PS4 and XB1, the people are about to go nuts again. Leaving us with the realistic prospect that this game could equal and possibly surpass Grand Theft Auto 5 sales. That would still be a very tall order as they sold 65 million copies, but it is possible and the rage and hype that is out there at present is definitely a decent indication that it could happen.

As I said: ‘they were clueless on how well they had done their job‘, which is perhaps one of the better compliments on the doorstep of Bethesda. Even with Fallout 4 surpassing all records, this one will push their records even further. I have stated again and again, if you aren’t willing to get to the edge you will never make a truly exceptional game. Bethesda went to the edge and stared into the void of the dread father Sithis. They are coming out on top!

So why is this game so amazing?

I believe that open world games are the long term trend of games and the true desire of gamers. In this game you start as being a convict on the way to execution (a wink to the previous Elder Scroll game). After a small introduction that helps you keep your character mobile and alert, you are about to get your head chopped off and that is where the world goes pear shaped on your executioners. From that moment on you have the ‘escape’ part teaching you the elemental things of the game, which takes about 20 minutes, fraught with action and after that, it will be whatever you want to do. Follow the path offered to you or seek your own destiny. That is how most RPG players like their game and this appeal has gone mainstream (meaning the non RPG population at large). A game that offers you value for money. For the same reason that I was ‘offended’ that a $90 game named Tombraider brought with 10 hours of game-play, and for the repetitiveness that some other games bring. The open sided part of Skyrim offers a long term fun that not many games offer. For that $90 on Skyrim I have had well over 1000 hours of gaming fun. That is value for money to say the least and this version will be a one price with complete game and all the DLC additions that the game had offered for Skyrim. So for the new players this will keep you busy until the New Year. For the returning players it is a different story. You see, in my case, it is the same thing, but now with upgraded graphics. In addition, the consoles will now get the option to play mods, which was until now only an option for PC players. It will be a brand new day for RPG players, and that brand new day starts at midnight as the remastered HD edition of Skyrim hits the shelves for PlayStation 4 and Xbox One.

In that regard, there is one additional bonus for those who went all out earlier this quarter and bought the Xbox One S, will, if they have the right TV enjoy this game in 4K, which is as far as I can tell a first (please correct me if I was wrong), which would be a nice additional feather in the Bethesda cap. Giving an additional edge to the Xbox One market. Even as some ‘gaming experts’ have stated that there is no market for it (too expensive, no games and so on), the fact that the Xbox One S at present has two clear advantages over the PS4 Pro, the setting that Skyrim now offers can (and might) drive Xbox One S sales as it is introducing Skyrim to an even wider audience. That last part is a given as pre orders are of the charts in some places. Yet all this is now pushing for another side of visibility that also needs to be said.

That other side is seen as we look at Forbes, we see that merely 15 hours ago (at http://www.forbes.com/sites/erikkain/2016/10/25/bethesdas-decision-to-withhold-review-copies-is-bad-for-gamers-and-sets-a-dangerous-precedent/) the following was released ‘Bethesda’s Decision To Withhold Review Copies Is Bad For Gamers And Sets A Dangerous Precedent‘, and in that regard, I would initially be completely on his side, apart from the fact that Ubisoft has been doing that since Assassins Creed Unity. Yet when I look at www.youtube.com/watch?v=onFm-7_wTyA as well as https://www.youtube.com/watch?v=9mpQF-01raY we see reviews of that new versions a week ago. Of course we agree that ‘new’ is a relative term for a game originally released on the 11th day of the 11th month in the year 11 (+2000). In addition, the second video also shows that the game has a few additional effects to the Skyrim experience. Yet the issues shown, does not diminish the words we see in Forbes. The article brings good points, yet with Cam Robinson and minion having reviewed this game a week ago, my issue is not with the article, but I am stuck with the question why that reviewer had no ‘advanced copy’. It could be for any reason, but is that a real problem? This game is a new format release, the game itself still has the same missions, quests and places to visit, what is new are the mods. So the review would not have needed that much time in the first place.

skyrim-646x372So, will you get the game on PS4 or XB1?

If you loved the game the first time around, the answer is very likely to be yes, if you are new to this game than it should be yes for several reasons and one additional reason if you are the lucky owner of the Xbox One S. Also, ‘new’ gamers should remember that this game has been played and loved for almost 5 years, which is quite the achievement for any single player game.

The one thing that is a definite, is that it will give rise to one question on a global level: ‘When will Bethesda release the 6th game in the Elder Scrolls series?’

As for me, I will enjoy playing this game again and I will try not to take an arrow to the knee this time around.

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Non iudicium tuum

This telling is a little overdue. You see, when you are looking at one aspect, when the aspect is blended into the frame, it tends to be a larger puzzle to decipher where the colours have ended up. You see, when you start the painting, you work with blue, yellow and perhaps a little red. So before you know it, you have in addition purple, Green, Orange and at times brown appears. Yet, how much of yellow is in each of the blends? Do not think it is a black and white path, it is tainted in contrast and the one trying to decipher it all is in the largest of dangers by letting his or her ego speak in the extent that the amount of yellow that made green is used. It isn’t always science, it is at times art. This is the path of intelligence analyses and whomever is pointing its finger at a mere correlation table of SIGINT (or Business Intelligence) will for the most never have a clue what got themselves into that number and they end up painting themselves into a corner, the deadliest of actions in any given analytical equation.

So when I initially got to the fact that the foundation of the Huawei revenue was down 4.25%, I was looking at the base of it. You see, like the blending of colours, Huawei is also getting blended. Samsung would be the strongest indicator why their profits are up by a fair share. In addition as Apple disappointed to the smallest equation is an equal measure of the impact, yet Google is about to hit the revenue ball out of the park with the Pixel and Pixel XL, where it now seems that filling the initial US and UK orders is no longer feasible, the demand for this communication jewel is crushing all expectations raising the bar by a sizeable amount, something we have not seen since the early days of the Apple iPhone.

You see, in July the Financial Times reported on operating margins shrinking, even though revenue surged 40% (for Huawei), the quotes aren’t too ‘informative’, you see the answer isn’t always easy when a brand is global. Yet this quote will help “But while revenue surged, picking up from 30 per cent growth in the same period last year, Huawei’s operating margin shrank from 18 per cent to 12 per cent, the privately owned company said on Monday“, yes the revenue went up by a lot, mainly because over the previous year Huawei was very aggressive offering the P7 at such discounts that in its league it was almost the only choice to make. Other models were sold at very sharp prices, giving shoppers clear reasons to select something that seemed too good to be true. The rest at the Financial Times is pretty spot on, but incomplete. (at https://www.ft.com/content/12a427e2-5232-11e6-befd-2fc0c26b3c60).

It is the next quote I have an issue with “Sabrina Meng, Huawei’s chief financial officer, predicted the strong sales would continue through the year: “We are confident that Huawei will maintain its current momentum, and round out the full year in a positive financial position backed by sound ongoing operations”“, as stated before, people are getting more and more clued in on what is required in a smartphone, as they went the way of Samsung and others in limiting what was available the market is slowing down for them, it will slow down faster and faster as they ignored to comprehend their mobile customers. The lesson Apple knew and Google comprehends at presale is the reason that the Huawei and other markets will slow down even further. Don’t get me wrong, they will still make a profit, but their mobile share will take a hit (when we exclude the Samsung shift). By listening to the wrong analysts and not realising that their production path could have been optimised by not giving in to fragments, the margin was kept low. This is a choice you can make, and it comes with consequences.

Huawei is following Microsoft, Motorola, Sony and a few others in this. And as we see the news in the corner on how others are following the P9 dual lens, they are all ignoring the main element in all this, it is storage plain and simple! That is, for the consumer users, in addition, when we see Ericsson dive deep down into a 94% drop, we need to consider the quote that IT News gave (at http://www.itnews.com.au/news/ericsson-profits-plunge-94-percent-439317) “Acting CEO Jan Frykhammar was confident Ericsson could fight back, noting it had faced a similar situation in 2007-2009 when it was waiting for demand for 4G technology to kick in“, you see, ‘waiting’ is the issue, you either take the lead and jump or let the revenue slide by, that was the consequence. They gave up the mobile smartphone a long time ago, as there was no way to compete with the market. In addition, Ericsson has been dropping the ball on a few telecom fronts.

I think it is relatively safe to state that there is a lull in the Telecommunication market (in general). The final quote “Our result is significantly lower than (what) we expected, with a particularly weak end of the quarter, and deviates from what we previously have communicated regarding market development,” said acting Ericsson CEO Jan Frykhammar” this sounds like an answer, yet it is not.

Is he showing that he had no way to forecast what the market was doing?
Is there no correct focus on ‘market development’?

The Ericsson case is showing us that there is more than one issue. In the same state we have to see that Huawei is a lot more than just mobile phones, as it is with Ericsson, yet as I personally believe it to be, some places aren’t thinking through, at l;east not to the extent that they should be thinking it through. They are trying to get back to the ’98 time when they were getting rich by selling concepts. I see it as backward thinking. Ericsson states on their website “Opportunities in 5G! We asked 650 executives from 8 industries how they use communications technology today, which use cases are likely to dominate their industry, and what business reasons are driving them to move to 5G“, which is not untrue, but as we see the PR machine waking up 4 years early on the biggest opportunities that are eligibly coming, whilst there are still 4 general meetings and as I see it no less than 8 shareholders meetings, so focussing on the now is extremely essential (don’t you agree?), this is why Ericsson got to drop 94%, the ‘now’ is not covered and we only have yesterday’s technology to compare it to. If you wonder about 5G, look here:

https://5g.co.uk/guides/what-is-5g/

what-is-5g-euroWhat is important is “Huawei is planning to launch the first 5G pilot network with its partners in 2018. Interoperability testing is to be completed in 2019 ahead of a commercial launch in 2020. Ericsson is planning to demonstrate 5G at the Winter Olympics in South Korea (as is Samsung) and at the World Cup in Russia, both in 2018“, this sounds nice, and it actually is, but consider that the devices that need to be there are not created yet, so they are dealing with old tech that is soon no longer interesting, whilst todays needs that shows clear forward momentum thinking is not shown by either and relying on 32GB mobile devices is definitely not it. So the consumer at present is looking at buying at least 2 more mobiles in the next 5 years, so having one now that last 3 years is a massive requirement as I see it. In addition, lowering the upcoming threshold is an initial requirement. The image on that page, shown here, is the first step. The image shows two elements. In the first we see ‘smart mobility‘ and ‘smart wearables‘ in the second we see ‘domotics‘ and ‘Entertainment, apps beyond imagination‘. This gets us now back to ‘Viewpoint to a point of view‘ (at https://lawlordtobe.wordpress.com/2016/10/05/viewpoint-to-a-point-of-view). Google wasn’t just ‘on the ball‘ they are now leading the game and are the new game deciders in the field where everyone wants to play. In that presentation on Google Home they showed to be active in all four elements, and they are now leading in at least two of them. That is the part Huawei ignored. And as so called 2018 G5 partners they had the option to lead the field, they just decided not to do so. By using the initial Apple approach, the Pixel and Pixel XL offer the 128 GB solution for $150 more. Meaning that your phone could last you until 2020 and only when the 5G requirement is actually needed, the current Google solution will give you some of what 5G is supposed to offer, so you will only be upgrading the centre of the hub of your domotics, namely your mobile phone. The rest will most likely already be there, so that is why we see the shift.

So is my view tainted?
It is!

I look at a lot more elements than the consumer will, yet in all this, the consumer is already getting exposure to these elements and as such we see a level of contrasting within the consumers choice that we haven’t seen before, that elements needs to be taken into account as well. Whasun Jho who has published works regarding building Telecom markets. As he sees it and I agree we see a contrasting in the Telecom markets where we see the growth of facility based competition versus service based competition, I believe that the second is only a field of combat if your hardware isn’t up to specs to deal with the wave that will follow over the next 5 years, so in that Huawei, as I stated in the past had the option to grow the market to rule as they went with sharp competition in 2015, they now gave it away by seeking margins instead of overpowered ruling through superior options. In my view as we see where limitations were the only options, it was about competition between providers of the same or similar services (in Australia Telstra versus Optus) and by giving in, they are now losing market share that I stated is a base drop of 4.25% and could rise to 11% before Christmas, almost literally depending on the power of Google’s devices as accepted by the global consumers. In this situation, it is not a given that Google would switch to a Software As A Service path, but by offering the path on corporate whilst leaving the consumers with open and negligible costs, the image as shown implies that ‘smart’ elements and ‘domotics’ will give us Google at number one, with a massive advantage for the longest of times, that is, unless the players change their ways and right fast. Because when proven to work, customer loyalty will soon be the most important metric in this telecom shift. Samsung gambled and got hit hard, yet they are not out. One burning battery does not stop a company the size of Samsung and a lot of burning batteries makes for a fun roasting of Marshmellows (pun intended).

So here we see the use of colours. Which colour is what is not a given and does not matter, what matters is what the consumers and what the corporations need, in the next 3-4 years it will all be about what will last longer, not some hardware as a service that requires annual replacement. Ericsson shows us what happens when you are not proactive on the ball and there will be the licking of wounds for some time there, in addition, as we see the mobile iteration (Experia Z to Z5), actions that I call to be an iterative market that has no chance to survive. sweetening deals like a couple of movies has no place here as I see it, it seems like a quick fix and it is, yet in that Sony has made that mistake a few times too often and Huawei should have learned from those failures. They were all options that could have been avoided and it will hurt Huawei, yet in all this they too are not down or out. Just a little bruised as I see it. So we will see a market that will shift over the next 4-6 weeks. Yet in the end there is no certainty on how matters are impacted. What is clear is that the Telecom market will shift in a massive way, those who do not shift with that market are most likely the players that will not make it to 2019, an extreme prediction, yet will I be wrong?

Consider what the market is trying to imbue to us between 2017 and 2021/2022. As per 2018 you should only consider a device that will last that initial transition (software without the 5G speed), and the one after that will have the speed if you want to play on that level. So buying with clear common sense could save you $1000-$1800, that is for most people serious money, for those relying on a new plan with a new phone, you better remember that soon such a solution might not be that easy to get, or that cheap. The Telecom providers will remain facility based competition, yet the market we swim in is more and more becoming service based, so we need the right device that can deal with this and for telecom companies to keep on playing a ‘this will do for a year‘ isn’t thinking forward, or at least just limited short term. A game we cannot go along with and there are enough people to realise this danger, which is what is pressuring the Huawei market as I personally saw it.

There is more to all this, but a market that revolves on ‘We decide your choice‘ is not a choice, it is a limitation, something that Google is building awareness on by showing us what is possible and then offering the overkill device for a mere $150 extra, like Apple did, but Apple didn’t come with the shown benefits of actually showing us that part. As you realise that you already knew most of these elements as you YouTubed your way through the internet universe, consider the options your phone don’t allow for at present. There is no reason to suddenly update the phone at present, but you should realise that these limitations will hinder you in the future and realising what you need in three years is more and more important in today’s mobile market. It is something you only need to be aware of at present, when the shift comes you will be ready with the right phone and with the options to do it all (without getting pushed into spending $1000+ overnight), as well as the option to keep your movies, your photos, your Pokémon’s, as well as whatever the domotics apps universe brings to your mobile.

 

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Challenging fruit

There is an old saying: ‘An Apple a day, keeps the doctor away‘, which could be regarded as correct, or at least as something that is not wrong. These are essentially two statements that depending on your way of life is either more or less correct. Yet, in technology it is a lot less correct, mainly because our health does not have a chance to survive if it comes with the daily cost of $679 a day.

You see, the fruity side of mobile phones is not really an issue when we look at the IOS side of things (aka: the iPhone world), it is quite another when we look at the Android side of things. Even though this was last Wednesday’s news. There have been a few things that required digging and it has been a little bit of a chase. The article was not the first one I saw as I was watching the Google event at 04:00 (as stated in a previous blog). The article ‘Pixel is a direct challenge to Apple – and a referendum on Google‘ (at https://www.theguardian.com/technology/2016/oct/05/google-pixel-phone-market-apple-iphone), was on my mind, but so were a few other items.

The article raises a few issues, some of them are not entirely agreeable from my point of view, so let’s deal with them.

Some do get monthly security updates, but others get Android version updates sometimes years after Google releases new versions, creating so-called fragmentation that makes it harder to develop apps and services” is the first quote I have an issue with. For this I need to step back to one of my earlier smartphones. The Motorola Razr-V. Now, when I bought it I though it was an amazing phone. I still have it, it still works and it is in a drawer somewhere. When I bought it 4 years ago 1GB was ‘da bomb’. I had 4GB storage, so I was happy as can be. I had one update, which was from Ice Cream Sandwich (4.0) to Jelly Bean (4.1) at some point and still, all was fine, just a little nagging need for RAM. What happened was what always happens, we need more storage and we need more RAM. Yet it was not the only thing that was an issue. You see, this model would not support Kit Kat (4.4) and now we had ourselves a horse race because we saw more and more news regarding security flaws and the essential need to have android as updated as possible. Now we get to the issue with the quote: “sometimes years after Google releases new versions“, which is not that correct. You see, the makers of phones did not consider upgrades to the OS, for the mere reason that they prefer to sell a new phone instead of upgrading your old phone, when the phone is deep within warranty it is one thing, however after that passes, the seller tends to not care and getting the new system vetted and fitted requires resources and a serious amount of them. So Motorola came with a notice that it would not be possible to update this model beyond KitKat. Now, because it was a cheap deal and I had actually not considered that updating the Android OS would be a biggie, I ignored it, and it was just one of those few lessons you tend to learn the hard way the first time around. You see, I am an Android user for a reason. As Apple advocated a device that can do a million things, and it can call people, the Android was the opposite. It was a phone that could do a lot of additional things. With Android the phone remained the centre, not the apps (as I personally saw it). The issue is more than semantics, I felt it was a state of mind, which is why I prefer Android (whilst not hating the iPhone).

Now with my feelings regarding safety and security, I believe that it is very important never to be more than 2 versions old, so as I am on Lollipop, it is essential for me to get a new phone capable of Nougat. Those on Marshmallow should decide for themselves if they want to wait another version before getting a new phone. In light that the average functional phone is over $600, that rule becomes a lot more important, also knowing that you are buying something that will need essential replacement after 2 years makes it even more important to find the right device and especially at the right price. This is why I have been hammering on systems with 64GB storage and at least 2GB RAM (3GB preferred). The fact that the makers are withholding these devices, whilst they are available, angers me. This is because the Telecom companies love a consumer forced to upgrade on an annual basis. What they fail to realise that our budgets are not as wide as their need for coke and hookers (if we believe the NY marketing needs, so the entire greed philosophy falls away. So when I go to the shops now, I expect a Nougat device, or a Marshmallow version at high discount. When a shop offers a Sony with a 2 year old operating system at $900 (Lollipop, aka Android v5), they have obviously lost their minds! Now this is the part that matters in the case of Sony. They call it ‘The pioneering 4K smartphone‘, as well as ‘Sony’s next-generation camera technologies in collaboration with Sony’s Alpha engineers‘ and then they promote it, whilst not updating the phone with an operating system that is less than a year old? And only this month, will they come with a previous version of Android (Marshmallow, aka Android v6). Now, this falls in line with the quote from the Guardian, the issue I have is that if they had their ducks in a row, the phone would have been in the shops with Marshmallow (v6), with the option to update to Nougat (v7).

It is my suspicion that the service oriented devices have not caught onto the need to have a more generic framework oriented approach. I touched on it in my article ‘Chicks for free‘ (at https://lawlordtobe.com/2015/03/31/chicks-for-free/), where I touches on SaaS in March 2015, as well as the advantage Huawei gave to its customers by being competitive in price and hardware. They had cornered a nice chunk of market in just one year. Parts of all this were also discussed in January 2015 (https://lawlordtobe.com/2015/01/15/exploiting-mobile-users/). So the issue has been around long enough for the market to adjust, they just decided not to do that. So for Google to come with the Google Pixel (XL) makes perfect sense. Although, from my point of view, $1400 for a device that might initially not last beyond 2 years is still a hard pill to swallow. Apart from the retired groups who are out of cash and comprehension of the technology, we are now facing a growing group of people where the risk of malware exposure goes up tenfold. So the precedence to slam the mobile market is very appealing.

I do not believe that Google is the bad guy here, I believe that our comprehension of accepted support is changing. Let’s take the new Pixel. For one, the marketing was perfectly done and so far from cheap Telco page to Forbes, they are all wildly enthusiastic. A fair point of view, especially as I (from my needy point of view) found just one flaw. Now, there is a side that is not yet known, however, if Google delivers on the statement ‘Two years of OS upgrade from launch‘ as stated, meaning that your Google Pixel will support the installation of Android v9 (whatever that candy name will be, I vote for ‘Liquorice’), then the Pixel will be a steal at twice the price. Meaning that your $1400 should last you 3-4 years, twice the current expected lifespan, easily making it the only choice as an Android phone.

I have an even bigger issue with the quote “Francisco Jeronimo, market research firm IDC’s research director for European mobile devices, says: “Many people care about updates. They recognise that getting the latest update is about getting something better, unless they’ve got an old phone. But it’s about how easy it is to do. Going online and finding an update is something most will not do. If you present it as a notification, as Apple does, then most will jump on board.”“, in this I state that it is my personal believe that Francisco Jeronimo didn’t give the right ambiance to this spin. I have presented evidence that this issue has been known and was visible for the better part of 3 years. Old phone or not, the issue has been limitation of hardware and now that the players realise that the gig is up, they are likely to go into some form of blame mode, whilst their own approach should have changed years ago. The fact that brands like Oppo and Sony are selling what they call state of the art today with a 2 year old OS is just as big a joke, especially if it doesn’t come with the clear notice that an upgrade is available. If I need to give it a name, I would call it the annual update Telco requirement is pushing back and most people are willing to switch providers on a moment’s notice if needed. So Google went Fruity, looked at Apple (it has its own model of OS) and from that point of view, the power of a dedicated mobile became apparent. So now we see that for a mere $150 extra, we get a phone that is not 32GB, but 128GB. So only the dedicated silly would not get that, mainly because logic suggests that Android v8 and Android v9 will all be larger than the previous versions, as could logically be deduced. So not getting storage constraints over the next 3 years makes perfect sense, even if you have a minimal amount of apps. In this case it is not the 10 apps I have now, it is the notion that over the next 3 years I might get another 10-20 apps, as well as a few thousand pictures and knowing that storage will not be an issue, that peace of mind is very important, the moment you get hit by the limitation, it will make sense.

So as Google is challenging that fruity named competitor Apple, it needs to adjust its own model a little bit too. You see, there is a reason why corporate clients still rely on Blackberry. It is the one market Apple has not been able to penetrate, once Android does that, if will be able to shift its interests to another field of data gathering (I mean client instigated data gathering) and data encryption interactions, fields that Apple was not able to surpass Blackberry in, Google has a fair chance at changing that field, with Google now entering layer 1, they have a complete layer coverage allowing to take on the industrial strength enterprise security that Blackberry is famous for, which would give Android the push into the areas where critical security issues are the number one need.

The reality is that this would take at least one additional android upgrade before they enter that field, which have giving Apple the time, but not the engineering skills or the architecture to compete with Blackberry on that level. With this I imply that Apple by keeping to its consumer market views, it ignored a corporate side, or so has create the potential to rule the market, whether it will depends on what they do next, but they have been off to a great start.

The final quote is one that the article has dealt with already “Jeronimo says: “With the Nexus, Google attempted to bring the best device running the latest version of Android, but couldn’t give priority to one of the tier two manufacturers that were interested in making it when you have companies like Samsung and Huawei leading the market. It meant Google struggled to differentiate with its own device when its partners were already making very good devices that were good value.”“, it still requires a little extra and the element that is kept silent is the one I dealt with in ‘The smokescreen of a Smartphone War‘ (at https://lawlordtobe.com/2016/09/30/the-smokescreen-of-a-smartphone-war/), you see, making a version and then making it not an option in Australia reeks. It reeks of Telco managed collaboration, the article stipulates why I feel that way. Now that Google blows storage apart with 128GB for $150 should show those two brands and a few others too, the stupidity of their actions. Huawei had an advantage by offering the 64GB, now that is a no no, it seems that Google can make a massive change, what was once a 0.2% market has the potential to become a 10% market in the next 12 months, which would be a growth that is unheard of. A market Huawei decided not to engage and now Google has voiced it will offer options that I would have considered overkill and not essential. Google seems realise that it does not matter whether the person prefers 64GB or 128GB, by offering them 128GB at a 64GB price is a winner in everyone’s books and it shows the consumer that 32GB might be good for nana and grandpa, the rest should just go big at the additional requested fraction more. In that regard the entire model race with two price additions, one for size of screen and one for size of storage is in my view brilliant (I will give credit that Apple had this approach already).

Which leaves us with the last speculation, no matter how we see 2016, with the changes of 2017 we see that Google is entering a new innovative phase of connectivity. Android devices like Google Home, might seem like a party trick, but the reality of Android devices and the option to connect them is more than a fab, the world presentation blew me away and where it matters, your Pixel could become the hub in all this, music on that little boom box, whilst streaming the pics to your TV. For the mere giggles in me, the device (an entertainment unit), which Microsoft promised the Xbox One to be and not delivered. Google now presents and delivers an actual entertainment system whilst not promising it. It is just too funny for words.

So whatever path you take, whether IOS or Android, just make sure it delivers long term what you need, if you do that, you will remain happy with whatever choice you make and that is what truly matters in my humble opinion.

 

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The name of the sponsor

The article that was in the Guardian on Friday, gives us a few issues. You see, I have been looking at several issues in the tech world and I overlooked this one (there is only so much reading that can be done in a 24 hour range and it is a big planet). You see the article ‘Yahoo faces questions after hack of half a billion accounts’ (at https://www.theguardian.com/technology/2016/sep/23/yahoo-questinos-hack-researchers) gives us the goods from the very beginning. The quote “Yahoo’s admission that the personal data of half a billion users has been stolen by “state-sponsored” hackers leaves pressing questions unanswered, according to security researchers“, is one I would go with ‘and the evidence?‘, which gives us all kinds of related connections. The quote “Jeremiah Grossman, head of security strategy at infosec firm SentinelOne, said: “While we know the information was stolen in late 2014, we don’t have any indication as to when Yahoo first learned about this breach. This is an important detail in the story.”” is only one of a few issues at the heart of the matter. You see, when we look at the issues that are the plague of these start-up firms (Yahoo and Sony), we should think that they are start-up firms or they are massively negligent. In both cases their routers allowed for the transfer of massive amounts of data. As they are the same size in start-up (sorry, sarcasm prevails), we need to wonder how a few hundred million packages fall between the cracks of vision of whatever security element their IT has. We could wait until someone states that there is no security on that level and the race is truly on then!

This whilst additional support as seen stated by Chris Hodson, EMEA chief information security officer at enterprise security firm Zscaler, when we read: ““With no technical details included in Yahoo’s report about how the data was exfiltrated, just that it was, it’s impossible to assess credibility of the ‘state sponsored’ claim“, a statement I agree, but in addition, I also wonder why we aren’t seeing any reference or initial response from the FBI that this was from North Korea. It fits the time frame doesn’t it? First a dry run on Yahoo and the actual heist was Sony. Or perhaps some players are figuring out that North Korea was never an element and that someone clever enough found a flaw and hit both Yahoo and Sony. The quote “both from the date of the hack, almost two years ago, and from the first appearance of the dumped data on the dark web almost two months ago where it was being sold by a user named “Peace of Mind””, the speculation comes to mind: ‘perhaps this person is the second owner and this person is reselling acquired data’, which would make sense in several capitalisic ways. The article also enlightens what I believe to be a callous approach to security: “The breach also highlights a strong problem with “security questions”, the common practice of letting users reset passwords by answering questions about their first house or mother’s maiden name. Yahoo did not encrypt all the security questions it stored, and so some are readable in plaintext. While it may be irritating to have to change a stolen password, it is somewhat worse to have to change a stolen mother’s maiden name.” The insensitive disregard is clear when the security question is not encrypted and mum’s maiden name is given in plain text, adding to the personal data the thieves borrowed (long-term). Now, we know that there are in these situations several questions, and not all are really about privacy sensitive based data (like a favourite pet), but consider the 2013 movie ‘Now You See Me‘ Consider the dialogue in the New Orleans Show scene:

Jack Wilder: How could we, Art? We don’t have your password.
Henley Reeves: We’d need access to information we could never get our hands on.
Daniel Atlas: Yes, security questions, for instance, like, I don’t know, your mother’s maiden name or the name of your first pet.
Merritt McKinney: Where would we get that information, Art? You certainly would never tell us.

A movie gives us the danger to our goods a year before this data is stolen and nobody presses the alarm bell? The only part that would be even funnier if this was a Sony movie, but no, it was Summit Entertainment who brought this gemstone! Now, we know that life is not a movie, yet the fact that this part is stored as plain text, perhaps not the best solution! In addition as IT developers tend to be lazy, how many other firms, especially those who are a lot smaller, how are they storing this data? Also in plain text?

You see, I have seen parts of this issue too often. Too many firms have no real grasp of non-repudiation and go through the motions so that they seem (read: present themselves) to be about security, yet not really security driven. Because if the client doesn’t want it (many are too lazy), they have opted for it and they are in the clear. Yet when we see that the security questions are in plain text, questions should be asked, very serious questions I might add!

There is one more side to all this, the Guardian raises it with: “what happens to the company’s multi-billion dollar merger with Verizon now? Kevin Cunningham, president and founder at identity company SailPoint, argues that the breach should already be priced in“, we then see the issues of thoroughness raised from Verizon, but in all this, the data theft does not makes sense. You see, if my speculation is true and “Peace of Mind” is the first sales iteration, was this ID the only customer? If so, how come that the sale took this long, the timeout between the event in 2014 and the optional sale a few months ago is weird, as accounts change so quickly, the power and value is in quick sales. To put it in perspective, selling the data to 10 people for a total of 5% of the value is safer then awaiting for one person getting 70% of the value 90 days later. This is a movers and shakers world, the 90 day person is a perhaps and these people are about the ‘cash now’. The market stall people! So in this an 800 day customer implies that there might have been ulterior reasons. Which one(s) I can only speculate on, and I prefer not to do that at present. Now, in that side, it is of course possible that this was ‘state-sponsored’ and it was sold on to keep the wolves at bay, but that too is speculation with absolutely no data to back the speculation up.

Verizon might have taken a calculated level of risk in acquiring Yahoo, yet if the data transgression was never divulged, would this be a case of fraud? The US has the “benefit of bargain” rule, so there could be a decent case of represented and actual value. In addition if we allow for Special damages from a legally recognizable injury to be held to be the cause of that injury, with the damage amounts to specificity. If the data theft would have been known, the value of the firm would have been a lot lower.

Unless this was clearly disclosed to Verizon (I actually do not know), Verizon might have a case, which would be disastrous for Yahoo.

If we consider the news from July at NBC (at http://www.cnbc.com/2016/07/25/verizon-to-acquire-yahoo.html), the setting is not just “Microsoft, Yahoo and AOL lag far behind and have lost market share“, there is no guarantee that those hit by the hack will remain in their Yahoo setting. Google has made it far too easy for people to switch over. The effort made in the past to transfer towards Google could inspire those people to switch to Google, import their mails and start with little or no loss at all. Which means that it is not impossible that Verizon after the merger remains a one digit digital marketing group, something I feel certain Verizon never counted on.

So where is this going?

There are two sides to this, not only is this about cyber security, or the lack thereof. The fact that Verizon has no unlimited data and those with Yahoo accounts who had them will now see their prices go up by a lot (when is this not about money?). Verizon has a 100GB shared option at $450 a month, which is beyond ridiculous. In Australia, iiNet (an excellent provider) offers 250GB for $60 a month and in the UK British Telecom offers a similar plan for no more than £21 a month (which is about $35), considering that BT is not the cheapest on the block, I have to wonder how Verizon will continue, when people have to switch, because their music apps (radio and so on) drain their data account at 6-8GB per day (a harsh lesson a friend of mine learned). Meaning that Verizon is actually a disservice to open internet and free speech. As I see it, free speech is only free if the listener isn’t charged for listening, or better stated, when certain solutions are locked to be not via Wi-Fi, meaning charged via bandwidth. So the accounts were one side, the amount of data breeches that we are seeing now (on both the Verizon and Yahoo side) imply that not only are they too expensive, they aren’t as secure as they are supposed to be and in addition, cyber laws are blatantly failing its victims. Having your data in plain text at $450 a month seems a little too unacceptable, merely because the odds to keep your fortune in Las Vegas tend to be better than this.

So now consider the sponsor, the people behind the screens on both the corporate and hacking side. So let’s take a look

Corporate

Here the need for security is essential, yet there is clear indication that those aware of spreadsheets (read: Board of Directors) are in equal measure naive and blatantly unaware that data security is essential and not the $99 version in this case. The cost of secure data is ignored and in many cases blatantly disregarded. The Yahoo case is inferior to the Verizon data transgressions that have been reported in this year alone. It is so nice to read on how the health industry is hit by organised crime, yet the amount of theft from their own systems is a lot less reported on. I find most amusing the text that the Verizon Data Breach Investigation Report shows: “Yes. Our vulnerability management solutions identify and fix architectural flaws in POS and other patientfacing systems“, “Yes. Our identity and access management solutions prevent the use of weak passwords, the main cause of data breaches in the healthcare industry” and “Yes. Our intrusion detection and threat-management solutions help detect and mitigate breaches more quickly, limiting the damage caused” (at http://www.verizonenterprise.com/resources/factsheet/fs_organized-crime-drives-data-theft-in-the-healthcare-industry_en_xg2.pdf), I reckon that a massive overhaul of their own systems has a slightly higher priority at present. In addition there is no information on how secure the Verizon Data Cloud is. It doesn’t matter who provides it (as I see it), and I reckon we see that iteration hit the news the moment we learn that the UK Ministry of Defence Cloud gets tweaked to another server that is not under their control. It is important to realise that I am NOT scaremongering, the issue is that too many players have kept the people and corporations in the dark regarding monitoring options, intrusion detection and countermeasures, with the cloud, any successful intrusion has the real danger that the data hack is more complete and a lot larger in data loss. Moreover, Microsoft and Microsoft employees have one priority, Microsoft! Consider that any Microsoft employee might not be as forthcoming with Cyber transgressions, no matter what agreed upon. After the agreement, any internal memo could sidestep a reportable transgression. It is a reality of corporate life. In this, until the proper military staff members get trained, the Ministry of Defence (read: as well as GCHQ to some extent) will be catching up through near inhumane levels of required training, which gets the Ministry burnout issues soon enough.

Hackers

No matter how small, these attacks (yes plural) required serious hardware and access to tools that are not readily available. So whomever involved, they are either organised crime, or people connected to people with serious cash. This all gets us a different picture. I am not stating that some hackers work for reasons other than ideological. The rent in mum’s basement and hardware needs to be paid for, if not that, than the electricity bill that will be in excess of $130 a month. It might be trivial to mention, yet these little things add up. Hardware, electricity, storage, it gives the rising need of a sponsor for these hackers. There is no way to tell whether this is ideological (to show it can be done), technological (selling the flaws back to the makers of the solution), or criminal (to sell the acquired data to a competitor or exploiter). We can assume or speculate, but in reality, without additional evidence it is merely a waste of words.

So even if we know the name of the sponsor, this hopefully shows that the need to divulging information on data transgression has been way too light. In the past there was a ‘clarity’ that it was onto the firm to give out, but as they seemingly see it as a hazard to their wealth, too many victims are kept in the dark and as such, the financial danger to those victims is rising in an unbalanced way. If you would doubt my words, consider the article at http://www.geek.com/games/sony-psn-hack-is-only-the-4th-largest-data-breach-of-all-time-1390855/, which was set in June 2009. Geek is not the news cycle you might desire, but the summary is fine and confirmable. The hack to the Heartland Payment Systems January 20th, 2009 might be one of the more serious ones, the 130 million records was more complete and could have a more devastating effect on the US population then most others. From my point of view, a massive shift to proactive data security should have been law no later than 2010, I think that we can safely say that this never happened to the extent required, which is another nice failure of the political parties at large and as such, this could get a lot uglier soon enough. The article also shows a massive Sony failing as there have been 6 large breaches in 2011 alone, so the Sony hack of 2012 shows to be a continuing story of a digital firm who cannot get their act together. That was never in question, in combination with the latest revelations, there is the added pressures that this cannot be allowed to continue and these firms need to start being held criminally negligible for transgressions on their systems. Just like in torts regarding trespass, it should be actionable perse. In addition, the hackers should be held in that same way, with the bounty changed to no less than double digit jail with no option for parole. The mere realisation that there is a high price for these transgressions might be the only way to stop this and in this age should not be a distinguishing factor, so any teenager hoping for an adventure with a nice pay package could end up not getting laid until they turn 30. The last part is unlikely to be a reality ever, but the fact that this is where we should have been going needs to be stated, for the mere reason that a shown failure of nearly a decade is no longer an option to ignore, not when the stakes are getting to be this high.

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Con Souling 2016

First of all, let me start that I have been a Sony fan, since the release of the very first PlayStation. You see, Sony changed the game moving us from massively overpriced cartridges (read: Nintendo and Sega) to games that became affordable. Consider that a mere 16 bit game in 1994 was around $80, well over 40% more expensive than any Sony game. Now, we will still pay top dollar for a true good game, which amounts to pretty much anything Rare released on Nintendo and Sega had his triumphs too, but for most kids games were just too unaffordable and Sony changed that!

Then the PS2 came and the world went mad! Sony had established itself as the number one console brand. So next we get the PS3 and I myself was a little taken back. Even aside the fact that it was not backwards compatible, but I got over it and from the end of year one (Guns of the Patriot) until the final year when the PS4 came out (the Last of Us), Sony delivered a console with a scope of games that was indeed impressive. So as the PS4 was released with a few issues around software releases, they had a decently smooth path. This information is important, because when you consider the past, I cannot imagine for the life of me why Andrew House decided to bungle it all to this extent? (Always blame the top dog!)

For this we need to take a look at ‘PlayStation boss on PS4 Pro: our approach isn’t reactive this time around‘ an article by Keith Stuart (at https://www.theguardian.com/technology/2016/sep/08/playstation-boss-andrew-house-ps4-pro-our-approach-isnt-reactive-this-time-around). The first statement “House said it would not be possible to add support for UHD discs in a later firmware update, but argued that such support was unnecessary” is one that I keep on the fence. You see, there are a few sides to that, but on this one, I am partially willing to give him the benefit of the doubt. Do not worry, more is coming now! The quote “The PlayStation 3 was heavily marketed on its ability to act as a Blu-ray disc player, and the company announced heavy support for UHD movie discs as recently as November 2015” implies that the industry was listening to earlier statements. When we consider the quote by Variety “Lionsgate disclosed plans Monday to re-master its top 100 movies in 4K ultra high-definition for digital and broadcast release, according to Steve Beeks, co-COO and president of the motion picture group“, there is every indication that this move came with the understanding that console makers would have at least implied that they were keeping pace. That is no longer the case, so Sony will be facing several angry faces soon enough. You see, like the PS3, the console by itself is only good to a certain market, the idea that the console is also the 4K player is what gets a lot more sales, I feel certain that if the Blu-ray player was absent in the PS3, the amount of PS3’s sold would have been down by a fair bit, especially in the beginning.

Now we get to the price winning statement: “When PlayStation 4 Pro was being conceived there wasn’t a word about Project Scorpio in the marketplace. I would suggest that ‘reactive’ isn’t our approach this time around” I belief that not only is it reactive, it was done in a sloppy and what I believe to be a stupid approach, especially in light of an absent 2TB drive, which Microsoft actually includes at present.

Why would I say that?

Well consider the facts. A 4K gaming system with a 1TB drive, whilst we know that this is not really the case. You see, if it was truly 4K gaming, you would have to update the TV, which is not needed. You need a much larger hard drive and from what we saw, the new models imply that upgrading the hard drive is no longer an option (implied, cannot verify at present). Now consider that 4K gaming needs a lot more space, then why waste is on anything less than 2TB drives? Well that is because the statements give us ‘4K-ready PlayStation 4 Pro console‘ implying that it is not a 4K system, but one that is presumed to be ready to offer that level of resolution, because if it was it would say ‘4K PlayStation 4 Pro console‘, with the mention that it is fully compatible with all Sony PS4 games. The fact that the Xbox One S does support the new discs makes it even more of a worry. All this breaths and smells like a reactive approach, because the reality is even less appealing. The fact that the PS4Pro is quoted “Pro also offers more visually detailed virtual reality titles to support Sony’s PlayStation VR headset which is launching on 13 October. The original PS4 will still be able to run virtual reality titles, but with lower screen resolutions or at lower frame rates” (at https://www.theguardian.com/technology/2016/sep/07/playstation-4-pro-announced-release-date-and-price-revealed), part of a story I also linked to yesterday. I think that there is a chance that those good looking games we saw for VR are all set on a PRO machine, the PS4 could end up with a lower framerate which is devastating for gameplay and thus for the product. Again, this is an assumption from me, so until we see the actual final result, do not just take my word for it!

The only part that is now going to be the case of measurement is the claim Andrew House makes “Pro sales are factored into the 20m units that we’ve said we’re going to sell this year“, I am not sure if that is a reality, until they spice up the deal by a lot, there is every chance that these numbers will not be made. Depending on the upgrade abilities people might not be willing to trade in their PS4 for the new model that is until the ability to upgrade the hard drive is known. In addition, the following numbers have been published by multiple sources: “On Thursday, Sony issued a press release to announce that the PS4 has reached a new milestone: 40 million units sold. That means the company moved 5 million consoles in less than five months, since the tally was 35 million back in early January” (at http://bgr.com/2016/05/26/ps4-sales-2016-40-million-xbox-one/), which means that when we consider that the PS3 sold 86 million consoles between 2006 and 2013 and the PS4 has since then until May 2016 sold 40 million. So the idea of selling 20 million of the new model in 2 months is just not realistic. In addition, unless they have a massive production line already working on them with at least 30% ready to ship at this very moment, there might be logistical issues with getting those numbers of sales, add to that the massive backlog that Sony faces over PlayStation VR, other issues will throw additional sabot’s into the cogs of Sony Industries. This again is just my view, but it is founded on realism and experience.

My second issue is with the presentations that are no popping up, like 4K is the only gaming mode. I get it from the Bioware point of view. They are proud to bring the new resolutions to their flagship Mass Effect. Again supporting the fact that a large drive would be essential and bragging about a 1TB drive in a time when 2TB should be the bare minimum to have, especially if you consider gamers and their need for storage, that is even before the proclaimed streaming starts, because if you have to download your movies every time you buy them, it will be a hard sell from day one. Consider that a 4K movie can be up to 100GB, now consider that this is well over 10% of the drive, how much will be left for gaming? The OS tends to take a chunk as well! Now consider Mass Effect Andromeda, this one game could easily require 50-100GB, which now implies that close to 25% of the drive is gone and that is with one game, one movie and an operating system. So when the next RPG hits you with DLC’s, remember this moment!

That was blatantly obvious when I saw the laughingly small 500GB drive on the PS4, 4K will just change that by a lot and we still haven’t gone into the 4K displays. It’s fair that you need not buy a new TV in the beginning, you will get a better view, but not a 4K view. The small Mass Effect Andromeda video on YouTube makes that pretty clear, so when you get a limited view, how much bending over backwards will you do so that you can get a fitting Screen, which will set you back a lot. Basically it is the difference between $1199 and $2699 and that is a mere 50″ screen, which is quite the amount. Also consider that 4K players are well over $200 (up to $900), if Sony had thought this through they would have included this, however, I remember the Sony inside conversation that was going on in the months before the PS2 came out. The initial Idea was to include a region free DVD player to maximise the market. Certain members of Sony Entertainment went nuts like a fishwife in heat on the Tsukiji Fish Market (trust me, it was not a pretty picture), in the end it did not happen. I wonder if we are facing a new iteration of this because excluding the drive has no valid foundation, other than the bottom dollar.

This also indicates (mind you a little speculative) that the analysts are feeling the heat that raising the price by even $50 would make it a disaster (read: a flop). If that is really true we see a clustering towards the consideration that Sony is not new for the next wave, not without a fair amount of games. This gets us to the point where I stated that the target of 20 million stated by Andrew House by the end of the year is not realistic, even more, there is a chance that Microsoft could make a killing this Christmas coming. Sony will not complain because the PlayStation VR is almost certainly becoming the hit everyone all hope, but at the desk of PS4PRO, the desks might remain silent over Christmas with a presentation a few weeks later by CEO of Sony the honourable Kazuo Hirai introducing the new CEO of Sony Interactive Entertainment.

Again, highly speculative, but we can always do that, whilst you the reader should be able and willing to oppose, because it is just one point of view.

 

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Brilliance or Donkey mode?

The Guardian gives us two stories. One is of course all about the iPhone 7. At https://www.theguardian.com/technology/2016/sep/07/apple-iphone-no-headphone-jack-second-generation-watch we see the revolution of another iteration by Apple. The interesting side is that the head jack is no more, so no headset plugging into your phone. The quote “one that tech pundits predict could have consumers staying away in droves” is one that I find debatable. You see, the article goes on (via two sides) on how head jacks need to remain. Yet Apple decided on a model that is more waterproof. A statement that I find slightly debatable as there is still a lightning connector and speaker holes. Yet that could be an error on my side. What is striking is the quote “Apple announced another new product on Wednesday – AirPods, a pair of barely-larger-than-earplugs headphones that Schiller said use a new kind of chip to deliver a “magical experience” without the usual hassle of Bluetooth pairing and un-pairing“, which means a new era of listening technology. I will not go deeper into that side, especially as I have no idea on the Airpods, yet one side unmentioned is that these ways of transmitting ‘audio’ means that the battery will see a new level of draining. Whether this is better or worse than the head jack is one I can only speculate on. What is a given is that these moves are usually paired with the gravitas of cajones that tends to change the technological battlefield by a fair bit, so it might not be a donkey idea but a brilliant one. Time will tell which one it is. So far Apple remained quiet on the field of true technical innovation so the bar is open on the gamble, but the fallout could be one worth watching.

The other side gives us the consoles. The lacking brilliance of Sony has been evident for a little while and now that they have released batch 1 of the PlayStation Pro for this November, pre-orders are off the hook. Yet in my view, this is more definitely going to be the Donkey idea for a long time. Apart from the price which is not too bad, the massive issue now is that they are offering 4K gaming. Now apart from it not actually being 4K gaming (for now), those in charge of this were blatantly lacking brainpower when setting together this package. You see 1TB just does not cut it. Consider 4K.com (at http://4k.com/news/unsexy-hard-drive-technology-needs-to-keep-up-with-4k-4872/) gives us “Given that a single minute of full ultra HD 4K video in native resolution takes up a full 2 GB of storage memory, large amounts of drive space become more crucial than ever before“. Now, games and movies are not the same, but consider that cut scenes are still going to be large and the average game has at least 30 minutes of cut scenes. That’s 60GB, which exceeds the Blu-Ray disc, which is not an issue for 4K Blu-ray’s, but how about your storage? What happens when you run out of space? I warned about this with the initial PS4 and 500 GB, so I updated to 2TB immediately. Now, that does not worry me, because I am not the average player, yet let’s not forget that after 10 games, the 500 GB edition had run out of space, what do you think 4K gaming will do with a 1TB drive? To equip that system with anything less than 2TB was sheer stupidity!

Even Microsoft saw that one coming and gave all these new versions a 2TB drive. It is likely that the Scorpion will have more than 2TB, but we will have to see. So not only did Sony drop the ball on hardware, they did it TWICE in a row, the same mistake. It seems that someone there is not thinking things through!

By the way, do not take my word for it, Sony themselves announced the new Blu-ray standard with a 1TB disc in March 2014, so I reckon that they are creating their own slippery slope all by themselves. Microsoft only needs to release the original Mass Effect trilogy on 4K within 6 months of releasing Andromeda and Sony could lose a massive stake in the gaming population. EA has clearly said that this would not happen, yet Microsoft has an option it did not have ever before, it has a title both gaming sides revere and desire. If that becomes a XB1 exclusive, Sony would end up crying a river of losses.

 

Still there is now a given we have not seen until these new systems, Sony botched the ball a second time and this time, the Sony fans might not be as forgiving as before, not only because of the initial PS4 launch fiasco (most day one games were not ready and the big title was delayed by well over 40 weeks). The issues that some faced with HD space, an issue most had not experienced on the PS3 gave more stress than people bargained for and the clarity of drive space is a lot more obvious on the PSPro than it was on the PS4.

So even if we see Sony to be in the ‘not so bright mode’, where should we see Apple? As stated before, I am not certain as there is no way to expect how the people will react to the new requirement of Airpods, the fact that the phone will now be waterproof could be the quality band aid the iPhone fans will accept as a trade-off. However, at $229 they are not the cheapest solution, so that also counts against them. Anyway, with the lightning adapter the old solution remains operational and if that cable is included with the iPhone 7 (yea right!) Phone owners would not have anything to complain about. Time will tell how Apple is seen. I think that they took a bold step in another direction and that might not be a bad thing.

Another part I found debatable was the quote Julie Ask, VP and principal analyst at Forrester Research made. When we see “They’re not trying to win the race to the bottom like [competitors] Samsung or Huawei; they tend to go after the middle-class consumer that can afford the products“, we have to wonder what her data proves. Not unlike the claims she made on Bloomberg, there are a few sides that are actively ignored. For one, Huawei is NOT a bottom competitor (the quote was very peculiarly phrased), Huawei has shown to be an Android top runner and has been giving a stronger bang for the buck than the iPhone has been giving for the longest of time. My issue with Huawei is not the quality of hardware, but the limiting of availability of the higher models is an issue, one that seems to be due through agreements with the telecom companies, which is a big no no in my view. Which now also reflects back to the iPhone, which is now standard have larger sized phones, making Huawei trail. This is what the show from Apple revealed. Now for the fun part, I mentioned on my blog on July 28th 2016 how stupid this move was in the article ‘What we waste away‘ (at https://lawlordtobe.com/2016/07/28/what-we-waste-away/), so less than 8 weeks later I am proven correct in more than one way. So not only is Huawei not offering a decent storage driven system, it is likely to lose a lot of market share as the 32GB Huawei P9 is pretty much the same price as the iPhone 7 128 GB Jet Black. How did Huawei not see this coming? Let’s not forget that (rumour) their CEO would be able to ask PLA Unit 61398 (Chinese Cyber warfare) what Apple was planning to do, nobody in charge there considered calling the honourable Ren Zhengfei informing him on the actions that ‘Imperialistic America’ was planning (read: Apple CEO)?

Brilliance can be found in all levels of technology, yet many of the players here seem to have been asleep these last 8 weeks.

Anybody for pancakes?

 

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For Only the Messenger

A few things were showed yesterday from several sources. We can see that there is a new peacock session going on, the parade is in Hangzhou. There the representatives of Wall Street and Dow Jones are making themselves heard regarding the world needs by talking about something else. So, as we see Japan (at http://www.theguardian.com/politics/2016/sep/04/britain-japanese-brexit-letter-eu) making mention of certain expectations, we wonder who is asking them how their failed objectives by trying Stimulus package after stimulus package whilst not showing any return on that investment. A nation one third of the US having a debt that surpasses 10 trillion dollar. So when I read “a deal that leaves Britain not just in the EU customs union, and single market, but also retains a free flow of workers between the EU and the UK“, it is my personal belief that the Japanese Prime Minister Shinzo Abe is not working with all thrusters. The idea of self-governing is that the British people decide on a course via their politicians. Not listen to some spokesperson who has (pardon my French) been kissing the arse of the USA (mostly large corporations) for the longest of times. When they were all up in arms about the TPP, see what slice of cake they could get. Now that the TPP is near certainly of the books, Japan has a problem, because these so called Japanese reforms were largely dependent on the TPP opening non-taxable options. Politico stated: “Japanese Prime Minister Shinzo Abe will be challenged to find some other way to make much-needed economic reforms to stimulate growth if Congress fails to approve the TPP pact and the initiative dies on the vine, a former U.S. trade official said Thursday” (at http://www.politico.com/tipsheets/morning-trade/2016/08/tpp-failure-could-derail-abe-reforms-in-japan-216092), just a week ago, meaning that the G20 is likely to get a side meeting or two between senior US politicians and the Japanese Prime Minister.

So isn’t it interesting how these people are now finally ‘uniting’? The quote “The fear for Downing Street is that other non-EU countries – under internal pressure from their business communities – will now follow the Japanese example and publicly set out the parameters of an acceptable deal from the point of view of their UK-based companies“. This all relates to an equal worry that the UK is seeing within its own borders. It is partially shown in the article ‘Theresa May refuses to commit to Brexit pledges on immigration and NHS’ (at http://www.theguardian.com/politics/2016/sep/04/theresa-may-refuses-to-guarantee-brexit-pledges-on-immigration-and-nhs) that is apart from the quotes like “Tokyo said Japanese firms could move to other parts of Europe unless many of the current privileges of membership were maintained“, which is a simple indication that Tokyo is licking the heel of Washington DC. I can give that speculation with a certain amount of certainty as they had absolutely no issues pulling out of Australia with Toyota and Mitsubishi. That is after they maximised the troth of subsidies and ate the lot. In my view, Japan does not get to have a word in this. So if they want to leave, let them. Consider that they are willing to gamble on 68 million potential consumers to switch to German brands, not a good move Japan! Yet, this was not the issue initially. You see the quote that Teresa May gives: “the best possible deal for the UK in terms of the relationship that we would have with the EU, following us leaving“, there are unknowns, that has always been the case, yet in light of Japan’s actions, the question becomes, what other actions is lame duck Obama playing with? You see, we are all getting played. part of it is shown in Reuters (at http://www.reuters.com/article/us-britain-eu-finance-idUSKCN10D2OM) the quote “Deepening ties with European companies and “old friends” like the United States and Japan would help Britain preserve its global role in finance after leaving the EU, an industry body said on Wednesday” is only partially a given. You see, the industry bodies do not want their cushy bonuses to fall away. So as they are striking out with the government directly, they are now pushing for the battle stages to be placed with the ‘larger’ economies. The only issue is that Japan has run out of options and the US cannot get the TPP of the ground, meaning that the current lame quack quack is out of options to look good. You see, my reasoning is as follows. When we see the following quotes given to Reuters “they like to do business through London due to the depth of the talent pool and capital markets here“, second quote is “Frankfurt, Amsterdam, Paris and Milan all hope to win a slice of London’s market share in financial services” and third there is “Britain must make more of how much companies across Europe rely on Britain’s financial services and allied professions like accounting and law to do business“, now we get the what we for now will call the Shinzo Abe list. “Maintenance of the access to workers who are nationals of the UK or the EU“, “Maintenance of the freedom of establishment and the provision of financial services, including the “single passport” system” and “the provision of services as well as the free movement of capital, including that between associated companies“. How is this any list that has validity? We are not here to empower Sony, Apple or Microsoft for that matter. You Honourable Shinzo Abe do not get to make the dictation of a list after your companies moved out of Australia because the profit margin was not up to scrap, even after we learned that every Toyota came with a $1800 bonus per car and including those who got shipped to China, so how does the Honourable Shinzo Abe thinks that he is seen anything else then the voice of corporations who have massively been filling their pockets with margins that are too obscene for words. In addition, when we combine the lists we see a play that is all about giving large corporations a free ‘go’, which is how we got into this mess in the first place. The more voices we see on a compromise of the acts without the title makes me wonder who is in charge in the United Kingdom. We know Wall Street controls the USA, but I still believe that the monarchy that is the United Kingdom needs to hold fast and continue on the path that makes them rulers again, not vassals to the corporations.

By the way, when will we ever allow a corporation to dictate what passport comes into play?

So as we (for now) see the Honourable Shinzo Abe as a mere messenger, we have to worry why he took these steps to begin with. This reeks more towards setting the US corporate needs than anything else. Now it could be that even within Japan tough questions would be asked, if political pressures had not been used to get rid of Ichiro Furutachi, Hiroko Kuniya and Shigetada Kishii. Of these I only know Shigetada Kishii to the smallest extent. People in the workplace asking the hard questions, not the useless questions you would get from Lisa Wilkinson (Australia) or Ben Shephard (UK), but the likes of Andrew Jennings (BBC News). So that is a loss!

In all this I see that in more and more nations it is the corporations that decide on news, because those breakfast news shows are all dependant on advertisers, whomever controls them, controls the press to a decent amount. So as we see the messengers on several fronts we see that all of them are now giving way to large corporations and their ‘needs’ whilst the players as a whole are not held accountable for any of this and together they seem to be keeping the non-taxability of corporations a certainty. If you doubt that then wonder why Ireland is now suddenly supporting the appeal from Apple. So not only do they all want a united Europe, but its court rulings are not all that valid. I wonder what will happen if it is ever overthrown. How angry will the people get?

Will the announcer claim protection with the phrase ‘I am only the messenger?‘ Time will tell, but it is clear that Brexit was always going to take a while and for those corporations? They knew the risk was there for well over a year, now they cry wolf? Actually, they are making the Honourable Shinzo Abe cry wolf (which might be worse).

It only shows that they never prepared for this. So why give considerations to people who cannot prepare for these events? Oh and the threat from Japan to take the car makers out of UK? Well, you could do that, but when the Commonwealth population as a whole decide to not to buy a Japanese car, you will make the Korean and Chinese Car industry very happy. Japan? Did the history books not tell me that they became Eastern China in 2018? Perhaps the Yen completely collapsed, as did their economy!

I’ll let you decide on how the industrials are now trying to play the UK!

A friend that threatens our freedom of choice is not a friend. Did they not learn that lesson the hard way on August 6th 1945? I know it’s only been 25,964 days ago, but still!

 

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What we waste away

This is an issue that bugged me for a little while. Even though it started small, the near exponential growth of waste is now looking towards me, looking at me as I look into an abyss of squandered opportunity. You see, this is in part the Monday morning quarterback speaking, whilst in that same view I should hold a mirror to my own choices. Just like you should do.

The idea for this article started small, it started when I realised that Huawei was willing to sacrifice its Australian market share by tweaking the skewing profits they have. They are now making short-sighted decisions and as they do that, they stand to lose close to 10% of the Australian market share. So why waste that? Let’s not forget that before the P7 Huawei was almost synonymous with ‘whazzat?’ and now after the P7, which was and still is awesome, after a less appreciated P8, Huawei is close to being a global household name. Now with the Nexus being a little outdated (Nexus 6P), the 9P could have been ready to gain a decent market share, hurting both the iPhone to a lesser degree and the Samsung phones to a larger degrees. So what does Huawei do? They decide to not release the 64 GB in Australia. Now until recently, we could have expected that, yet when you consider the exponential demand for mobile games that Pokémon GO is pushing, the fact that we now see ‘Apple plans to invest in augmented reality following success of Pokémon Go‘ (at https://www.theguardian.com/technology/2016/jul/26/apple-earnings-pokemon-go-augmented-reality-steve-cook), whilst the players are not thinking their decisions through could be regarded as a larger (read: massive) act of wasting away opportunity.

So why is this a waste?

Until Pokémon GO, the need for storage had not been visible to the degree we thought we needed. Even I did not see this coming and I have been connected to games and gaming in excess of 30 years. Forbes (at http://www.forbes.com/sites/bensin/2016/07/25/these-photos-show-how-crazy-the-pokemon-go-craze-is-in-hong-kong) gives us a clear view with the quote “special phone plans from local companies offering unlimited data usage just for the game“, which shows the amount of users, but not the need for storage. The fact that millions of people are now getting dozens of screenshots every day (more than before) of every Pokémon they caught and even more interesting where it was caught. Of course the average teenager is also feeding the image streams on how they caught a Diglett on their boxer short, so the wildfire of images is growing. All these images require storage and this is only the first game, within a year I expect close to a dozen games with features requiring storage, because there will always be copycats. So do you really think your 32 GB phone will suffice? I think not, with all the other needs your mobile life has, buying any phone less than 64 GB from this point onwards is a massive flaw. It is short-sighted, even if you are not a gamer, this market is erupting into new fields and the chance that this will not affect you is near impossible. So as the difference should be no more than $100, sticking with the 32 GB is in my view for the nuts and fruits, the fibre based mobile user needs 64 GB, yes there is in some cases a 128 GB, yet this is except for the very few really overkill, you need to be a seriously intense user of large files to really need something this big, but by 2019, who can tell?

In my view, you need to consider a mobile phone for the next 2 years. 32 GB will not cut it, especially as Android OS is also growing and will require more space.

Now it is time to take a look at the Apple side, the Guardian gives us “The comments came during an earnings call to discuss the results of the company’s third financial quarter, the three months ending 30th June, in which the company earned $42.4bn in revenue, a 15% decline from the same period last year“, so as Tim Cook is making claims towards Augmented Reality (AR) he seems to have forgotten that Nintendo, with their 3DS got to that point 5 years ago. So, not only did he miss that entire cycle, we can conclude that 3 iterations of new Apple products were not near ready either, so he is running behind the ball, whilst someone saw the AR on the 3DS and game it a little more thought. As we see how Microsoft has been bungling some of their projects, in all of those steps Apple wasn’t just absent, they had no clue where the gaming world was, so as they are trying to pick up the pass, we see the lack of innovation and shear absence regarding the creativity of options that Apple happily avoided. Now as some ask questions we see a sudden mention of AR whilst none of the hardware is ready to facilitate innovation for this track.

As I stated that all (including me) missed the hype this caused and yes, it is a hype but one that is creating a beachhead, not one that is fading away. So Nintendo has options and opportunity here. Beyond the IP needs that are now rearing its ugly head, we need to realise that Apple is now moving to the shallow end of the pool. They moved from innovator to facilitator and until they change the mindset on what a gamer wants and what a game needs to be Apple is now the one barking up the wrong tree. In that regard evidence of their hardware is simple enough. Only the iPhone 6 started to have 2GB or RAM. The issue is that games tend to be memory hungry and no matter how good the swap architecture, the fact that you need it will drag gaming speed and swapping speed down, which makes for a bad solution. The fact that Huawei is skewing profitability by limiting storage is less on an impact, but knowing full well the impact on mobile gamers, the fact that Huawei has not adjusted it view means that they will not be able to keep up. That last one is a little incomplete for Australia, because it is one of the few places where the mobile phone providers do not offer a 64 GB edition, whilst the models do exist. Here we get that Kogan.com is the only open provider offering 64 GB phones, in the non-open field it is only Telstra that offered it (their iPhone 6S), the rest is now trailing storage land with a dangerous backlash that could come their way.

So how important is storage? It might not be that big on one side, until you run out. Ask yourself, when was the last time you deleted pictures, removed MP3 tracks and removed APPS you never use? The moment you run out of memory and as you suddenly see that you do not have enough storage you will freak out like the short-sighted PC users who used to think that 20 GB was enough for their PC. Most of those people ran out of resources less than a year after getting their PC, when they did not know how to clean up their PC they started everyone except themselves. That is what you now face with your upcoming needed Mobile, because that moment with your kids, or your partner who just made that one gesture just as a bus passes by and the water pool near her feet became the inverted waterfall covering her, that moment when you miss it will introduce you to the term ‘frustration’, which is the moment as you realise that storage was everything at some points.

Yet these were not the only parts, just the directly visible ones.

There are more options and several are being missed out on. I am currently sitting on a billion in revenue, yet until the right person comes along. I can’t afford to move towards it without leaving it open for others to pick it up. I just need to get lucky. In that same way, some game developers are sitting on optional IP, some are now finding its way towards us in other ways, some through redesign, some through the mini console gadgets, yet they are coming. Is it enough? That depends on your point of view. For those coming with the mini console, it is a way to cash in on old IP in an easy way, a way where the seasoned gamer will get joy from. Just remember that this $99 solution, with the original games which would have come at a price of almost $1900 when the games were initially released, yet I digress.

You see, the need for gaming is still growing and it is moving away from consoles and moving towards the mobile realm of gaming needs. AR is only one field and it is not the only field. Ubisoft had initially created a small wave with a brotherhood app, one that interacted with the console/PC games and soon thereafter stuffed it up with the AC Unity versions by not proper testing and considering options. Yes, that Ubisoft! Still, they are not done! Consider the options they still have. For one, they have the IP of Just Dance. How long until they get the idea to push songs to the mobile and kids in schools and colleges start holding a little Just dance marathon? Sydney of all places is one place where a dance app could make it big not just in the parks, but on the streets too and summer is coming!

How long until that Just Dance would evolve to work in selfie video mode, so that you can get a rating? This would require storage and some of these speculated options could be just around the corner. Even though Ubisoft dropped the ball initially, they are leading the way of combining gaming with mobile gaming. So there are more options that AR games, even if everyone is running that direction (which is not a bad idea), it will require an open mind to find something that could create the interest that the tsunami of Pokémon GO gamers crave. I will let the developers work that out.

The final part can be seen outside of the economic requirements of technology. It is found in the overly eager acceptance of ‘speculative estimation’. It is not based upon what could be, it is not set on the prediction of what already exists, it is seen in the quote “Shares plunge 10% as revenue falls short of analysts’ estimates amid modest gain of 3 million users“. In this case it is Twitter, you know that great tool. A connectivity tool that link you to existing interests, both professional, personal as recreational. No matter that it is limited to 144 characters, it enables you to get the information you care about. An invention that is profound and its value drops as revenue falls short of what a limited group of people expects it to make. So as we see a solution that is making “Twitter forecast current quarter revenue of $590-$610m“, we get the cold shower because some people claim that it is “well below the average analyst estimate of $678.18m“, so we have half a billion profit and someone says it is not enough. This is the waste, reduction in value, reduction of what those who do not create anything is just not good enough. Yet, this picture that the Guardian initially paints is not accurate either. We see should consider this when we take into account Revenue and Profit, no matter what the profit was, it did beat the expectations of some, making me wonder why analysts cannot get their act together.

Some of those are pretty much the same types who would increase the value of Nintendo by 10 billion, even as Nintendo themselves did not make Pokémon GO. Those same category of people who seem to expertly know that Twitter is supposed to have up to $70M more in revenue, did not realise that “Tokyo Stock Exchange has plummeted 17% in one day, apparently due to investors belatedly discovering that the company doesn’t actually make Pokémon Go, the latest mobile gaming phenomenon“, even as we all knew from day one that Niantec is an American development company in San Francisco, they were not making any mention when Nintendo stock went through the roof. So is this just plain playing the field or just short-sightedness? Even as shares went up 13 cents per share (up 3 cents), they had no good news on Twitter. It seems to me that there is a massive waste coming from analysts predicting values, setting targets that are a little too weird even as Twitter had achieved 20% revenue gain, it still missed targets (according to analysts). The pressure on false targets and fake values is dragging down people and it is dragging down quality of life for those who still made well over half a billion dollars. How is that not a waste?

It seems to me that we need to make large changes, not just on the way we think, but on the way we accept certain values. How is pushing by externals in any way acceptable? Let’s consider the following parts. These analysts we all about predicting the ‘opportunities’ for Greece in the era 2009-2012, even as we saw misrepresentation in more than one way. How did that work out for the Greeks? Brexit was never going to happen, they did not catch on to that part until the day of the election, how again did Wall Street overreact? Now consider the following definitions: ‘Slavery existed before written history, it continues through such practices as debt bondage & serfdom‘. Now consider debt bondage, where we see ‘a person’s pledge of their labour or services as security for the repayment for a debt or other obligation‘, our debts, our essential need to work, the pledge of labour as analysts seem to chasten Twitter (and many other companies). Serfdom is another issue. It is not the same as it was. As the description might be seen as: ‘Serfs who occupied a plot of land were required to work for the lord of the manor who owned that land, and in return were entitled to protection, justice and the right to exploit certain fields within the manor to maintain their own subsistence‘, many might deny that this still exists, yet in an age with high levels of unemployment we seem to push out own boundaries to do whatever it takes to keep levels of ‘protection‘ (read: not being unemployed) and ‘rights to exploit your position‘ (read: additional work requirements), even as we might disagree with parts of this (which is fair enough) the similarities are close to undeniable. In all this we see an iteration of analysts changing predicted needs, raising expectations, after which their errors are released through waves of managed ‘bad news’. Now, this might be just my speculative error of insight. Yet the evidence is all around you. In that regard, many analysts also get it wrong the other way. When we see Facebook exceeding ‘expectations’ by 59%, can we at that point agree that the analysts making the predictions have no real clue? In this age where we can all miss a trend, the fact that we see a 60% miss is not as much as a miss, as it is a massive inability to read your market, which is how I would see it (https://www.theguardian.com/technology/2016/jul/27/facebook-ad-sales-growth-quarterly-results).

You are now wondering how the latter part connects to the initial part. As I personally see it, we are receiving more and more hindrance from places that make one claim, yet in reality they are mere facilitators towards profitability to ‘satisfy’ the greed of ‘investors’ on the terms of analysts. I have nothing against profit and profitability. No company forsaking its ROI will live for long, yet when we see a company surpassing the 600 million revenue and they are turning a profit, everyone seems to have this surrealistic love affair with ‘Number of Users’. This gets us to what is behind the screens, you see, when we see the blind focus on number of users, is it about the product you have, or the data you collect? Those who are still about mere virtual profit through acquisition of personal data, those who proclaim comprehension, those are the same people who were unable to comprehend the value that products like Minecraft and Pokémon GO. Even if I got one wrong, I did not get both wrong, in that same light I can see that No Mans Sky will raise the bar for gaming and even as some proclaim the word ‘disappointment’ with the initial Alpha release of ‘We Happy Few’, I believe that this game can be a lot of fun and can end up being a decent game with a 90% score. Now, it is important to mention that this view was from a reviewer with a good reputation, it is a good review and as such it should not be ignored, yet in all this, it is still an Alpha version and as such there is plenty of space for improvement. This is possible, because the initial engine does look good.

These elements are all linked, the link is imagination and creativity. Not the imagination of hope in the view of ‘I have the winning ticket‘, no it is in the path of ‘What can we do to make a change‘. It is about the imagination to employ creativity to achieve a result. In the first case it is for Huawei to adjust its incorrect (as I see it) stance of that what they make available and for which nation at the bequest of whatever Telco. This is a mere adjustment of policy, it comes with the smallest requirement of creativity and a decent comprehension of data.

The second case with Tim Cook, which requires both immense creativity and imagination (and a good development team). We can make whatever claim we want, but the reality is, is that too much value is given to reengineering, and way too little towards actual true innovation. Where is the creativity and insight that brought us the iPod, iPhone and iPad? Oh, right, I forgot, he died! Yet, should Tim Cook be any less than his predecessor? So why are they not looking at raising the bar and instigating a different mode of gaming? Perhaps the next hype is not gaming at all. I might not have the answer here, but the bringer of the next challenge that will create a real hype might know, for Apple the need of finding that person makes all the difference.

Pablo Picasso once said “Every child is an artist. The problem is how to remain an artist once he grows up”. I wonder if that is still just the case. So far I have learned that “Any innovator will soon after their first big success become the pawn of the needs of Wall Street”. If you doubt that, then consider Adobe, Apple, Coca Cola, IBM, Microsoft, Nintendo and Twitter and let’s not forget that they all started through true innovation.

 

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