Category Archives: Gaming

Warring consoles

There are a few wars to look at, but the setting for the consoles is one that is shifty as hell. I have been outspoken against a certain brand whose name starts with ‘M‘ and ends with ‘icrosoft‘ for a few reasons, but that is not what it is about. It starts with the Sato. A writer for Siliconera giving us the sales of consoles for last week. The systems that matter for the week of 10th to the 16th of September in this are Nintendo Switch that sold 38,738 consoles, down from 43,513 last week. The PS4 12,057 down from 12,281 last week, the Xbox One 58, up from 19 last week, the PS4 pro 4,959 down from 7,442 and the Xbox One X 159 up from 30 last week (Japanese sales numbers). So we can go with the fact that Microsoft is the only one on the rise. We can go with the optional truth that Microsoft consoles (plural) merely represent 0.5% of the Nintendo Switch sales. I did not even consider News Nintendo DS systems in all this, the number would become laughingly small (and blow away whenever you open a window), if it has not done that already. Microsoft Xbox One systems are a mere 3% of the PlayStation 4 systems and that is not a good thing either (for Microsoft that is). Yet we must also acknowledge that Nintendo is a force of nature at present. You see, at present the Nintendo Switch might merely be at 45% of all the PS4 systems sold (normal and Pro), the fact that they did this in under 2 years is an amazing achievement and there is no stopping Nintendo. I expect that they will break additional records at both Thanksgiving and Christmas this year (as well as the Saint Nicholas festivities in one or two places).

It goes even further when we see the Nintendo games exploding on the screens when it comes to the revenue. This year alone, the revenue for Nintendo went up by a cool 100% to a net value of almost 10 billion dollars, that is a massive achievement in gaming and their growth is still enduring. With online play being free and Fortnite still on the rise and with 30 titles still arriving before the end of the year. It seems to me that Nintendo figured something out and Microsoft is paying a high price for the wisdom gained (Sony gets hurt too but much less).

So whilst Xbox UK is still hiding behind what I would clearly define as ‘deceptive conduct’, they might think that it is ‘innovative thinking’ we are merely confronted with a once growing game maker that is now becoming obsolete in its thinking.

So why deceptive conduct?

You see, the people were confronted with a tweet a mere three days ago. The tweet: “Play 500+ Classic Xbox & Xbox 360 titles on your Xbox One today… totally for free“, yet when we read down the tweets, we see the hitch. We see: “If you already own them – no need to buy again! Just download or put the disc in, and away you go“, news that is 2 years old and we are still confronted with a digital department that just does not get it. They did not tell us “We have upgraded our backwards compatibility program to 500+ games“, no that would be too honest. No we get: “Play 500+ Classic Xbox & Xbox 360 titles on your Xbox One today… totally for free“, it is not merely deceptive conduct, it is what I would personally call an open blatant lie. You see: “totally for free” would have been the setting if pre-owning the game was not a requirement, so some purchase was required, giving the setting one that is a an outright lie, as I personally see it.

Getting back to the sales I mentioned earlier, we need to realise that this is not global. The numbers come from merely a Japanese source, sales in Japan. Yet the setting is still clear (to some degree), Nintendo is here to stay and it is growing its influence on a global scale and when we see the mere achievement of 58 Xbox One systems over a week in a nation that is around 130 million people, whilst some sources give us that 50% of them are into gaming. We do not have a comprehensive data file that gives us a more complete picture. Yet we see that there are around 700 million online gamers, which is well over 40% of the online population, when you consider that, we see that the numbers and the setting is massively important. Venturebeat gave us in the past that spend per person is Japan (#1) with $120 per person, the US (#3) with $62 the UK and Australia in 4th and 5th, whilst they are on equal footing with $62 and $55 per person. So at that point do you still think that all this misrepresented loot box mess is merely about gambling? So when we were given: ‘Australian Senate inquiry extended after study calls loot boxes ‘psychologically akin to gambling’‘ merely three days ago as well as both “The Australian Senate inquiry into micro-transactions is taking into consideration a large-scale study that claims “loot boxes” are psychologically akin to gambling“, as well as “The paper is the result of a paid online survey among 7422 gamers. Curiously, over 6000 responses to the survey were discarded because the answers were either not serious or incomplete“, which is interesting because I never saw that link in any place and I have been a gamer since 1984, long before the word ‘gamer’ was cool. The article is actually good and gives us one part that I can stand behind: “recommends adjustments to the current game classification system advising “parental advisories for games that feature loot boxes” as well as “a descriptor outlining that the game itself features gambling content”“. I would be willing to take it one step further. I would demand that there are two additional parts. The first is that there needs to a clear path where we can earn loot boxes for free (not unlike the Mass Effect 3 setting), in addition we need to see a clear sticker on the front of the box stating that ‘no loot boxes are required to play or complete the game‘ Several games have clearly stated that in the past, yet adding this on the front of the cover is not the worst idea.

I still disagree that it is gambling, yet having a clear mention that loot boxes are set to chance and optionally the chances of getting a certain rarity is not the worst idea either. And in all this, the console war is now setting to a much larger stage, even as they all (partially correctly) point their finger at EA Games. Ubisoft has unlockable content (at a price as well, yet they ALWAYS clearly stated ‘this item can be unlocked through regular gameplay‘ as well. So it is not immoral that they offer it as an initial unlock for $5, it merely shows us that that person is not really a gamer, merely a player.

In this there is more to Ubisoft; it is clearly seen in their Assassins Creed games. Going back to Assassins Creed 2, they had the Ubiclub. You can buy things there. Unlocking premiums and extra’s (skins, backgrounds, outfits and weapons), to buy them you play the games and when you get to a stage, like completing a set of conditions, making it to a certain point in the game you get points, these points re kept in you profile and you can unlock them for any Ubisoft game you have, giving you more and more by merely playing. It opens up the need to complete, the drive to achieve and the option to get cool things. Here I clearly state: ‘Well done Ubisoft!‘ and this is still an ongoing stage with badges and cool stuff with every additional game that they release. So as I state that loot boxes are not gambling, I am for the most not against the setting: ‘Study urges games with Loot Boxes to be Restricted to Players old enough to Gamble‘, which is not the same. The question is not merely on how to check it; the issue will soon be that abuse is harder to check. Even if they cannot be merely bought online, even when the loot box cash needs to be bought in the store, we will see the irresponsible act of the parent giving in to ‘junior’ buying more and more loot boxes. It is important to raise the issue as more and more consoles are confronted with games that depend on loot boxes, and that is not nearly the beginning. We see part of this in Eurogamer (at https://www.eurogamer.net/articles/2018-07-23-fifa-player-uses-gdpr-to-find-out-everything-ea-has-on-him-realises-hes-spent-over-usd10-000-in-two-years-on-ultimate-team), when we are given “Michael was sent a data dump by EA via two PDF files each over 100 pages long. This amounted to a huge number of files, which include engagement data, FIFA 18 stats, device information and more than 10 audio files (these are recordings of his calls to EA support). It also included details of every player Michael bought and sold over the past two years in FUT“, so beyond the setting of “EA also provided data relating to how much real world money (in dollars) Michael had spent on FIFA Points, and he told Eurogamer he was “gobsmacked” to discover he’d spent over $10,000 in just two years“. Apart from the fact that you are losing your screws, the mere fact that you are not aware wasting cash to such a degree is one part, yet in this, the part that everyone ignores is “30 days later, Michael was sent a data dump by EA via two PDF files each over 100 pages long. This amounted to a huge number of files, which include engagement data“. I never played FIFA, yet when Microsoft remained in denial that 5 GB in 10 days was uploaded without my consent or knowledge into the Azure cloud, they merely pointed at the internet provider and stated that this is their responsibility (whilst I had not played any multiplayer games), and now we see what EA collects, in all this, the collected data is not an issue in any of this?

And the console wars are not done, not by a close margin. This goes beyond which system is popular, with system has loot boxes. This is about data and with all these systems being online and optionally ending up collecting personal data, there is a larger for not merely gamers and players. It is about classifying people and the setting of how bankable have we become? We saw this a few months ago with ‘Esports streamers and gamers are among the most bankable influencers, pitching to a new generation of consumers that don’t track traditional‘, it is about finding money people, those who propel the brand and when we realise that we seem to have a few additional problems and the fact that no attention is given to that part in the equation is equally a problem.

 

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‘More’ is Awesome

It is an expression we have seen in several places, so when I initially heard that the new Assassins Creed Odyssey was ‘more of the same’, I was not that surprised considering the Ubisoft of the past few years, yet, as I loved the forward propulsion that AC Origin gave us, I was upset enough to keep my eyes out for a decent review and Eurogamer gave that to us (at https://www.youtube.com/watch?v=23CLV1jl9oo). In the first those who do not realise it, Eurogamer is one of the best reviewing channels for games you can find at present. They have been honest and give a decent view from their point of view. It is also interesting to note that each of the reviewers namely Aoife Wilson, Johnny Chiodini (aka Mr Feedbackula), Ian Higton and Chris Bratt have their own likes and dislikes, just like me. I myself am nuts about RPG games, they too have their preferences in gaming. So in this case I got treated to the smooth Irish voice of Aoife Wilson. Let’s face it, when any review comes with an Irish accent, does it not generally sound better?

So the review gives a little bit of a spoiler, but considering that it is merely the start of the game and the fact that the game promises over 100 hours of game play, we can accept that part and the very first thing we see is that even as it is another Assassins Creed, it is no exactly ‘more of the same‘. It is more, a hell of a lot more and even as there are elements of all other games in here, the game is definitely a new behemoth. So even as we are treated to 431 BCE, which by the way this was also the beginning of the Peloponnesian War (I remember that time well), it was a year before Athens was almost completely ravaged by Typhus, and a year after that we got treated to the very first showing of Oedipus Rex, a tragedy like no other. In this the mother forgives him, the father is unlikely to ever do so.

But back to the game. Yes, there was some ‘more of the same’, but mainly only in the graphics, which were outstanding in Origin and outstanding is always good. The video give us a clear setting that the storyline has been given a massive haul over, making it a much larger RPG sandbox setting than ever before. That is my part where I answer Aiofe’s question ‘Does it justify 100 hours of game play?‘ To that I at this point state ‘Yes!‘ The story lines are an important part, and in addition to the other parts it seems like with Tomb Raider, the underwater parts seem to look a lot better. Parts of the review also imply that the game has taken a more tactical side to the game as well. Going after a fort by yourself versus weakening the enemy first makes a lot of sense, so in all this, there is a lot to see. As I see it, it is not ‘More of the same‘, it has become ‘A more evolved and adult approach to a game of such a tactical nature‘. So in all when you look that you are playing a game with 4K (for those with the coins to play in this mode), we see the setting that AC Odyssey is offering a game that remains under $1 an hour, which is by far one of the most rewarding value for money games I have seen for some time and that is worth a lot. It also gives the setting that with two distinct choices (playing as the he or the she), also makes the game an interesting choice to replay, which makes the game even more rewarding in more than one part. If I had to make a pre-release view then it is that Ubisoft is back in adding value to its brand and franchise, which gives us the ‘better late than never’ part and that counts as well.

Those who have read my views on Ubisoft know that I have not been kind to them, but I have always given credit where credit was due and in all this, and in this case Ubisoft should get loads of Credit. If there is one optional part missing (unverified) in all this it will be the setting of the Nekromanteion not being there, what would have been in the Northern boundary of the map. It was where the Temple of Hades was. It might matter as it in this time setting when the site building was erected and it would stay there until the Italians (Romans) decided to burn it down in 167 BC.

I have watched several reviews and I disagree with a few. Some state that this is not a proper AC game, and perhaps this is true as this is centuries before the Creed, is that a bad thing? I would offer that AC Black Flag is even less of an AC game. It is perhaps a new IP and in all this it is a push for an historical RPG game, this is with my love for RPG a great step, for others perhaps less of a nice step. No matter how you feel about the AC part, Odyssey is exactly what the titles promises to deliver. You will embark on an epic journey and when you think that Origin already gave that, think again. The map alone seems to be close to 300% of the previous game and that is impressive when you realise just how big Origin was. So on October 4th give your pet a really big treat, presents and felicitations as it is World Animal Day, because the day after that AC Odyssey is released and there is every chance that you will ignore everything around you for days to come, which would make perfect sense.

So even when we see large changes in this franchise, it is my personal impression that they are all for the better, there is not one part that seems to be negative in this. More options for dialogue, more choices on paths as well as multiple endings. Making the replaying of this game more enjoyable and when you consider that this game was already down to $1 an hour (for some even a lot less) making that 100 hour journey the best epic journey in the history of this franchise. The most honest question you can ask yourself, are you willing to play an RPG? Are you willing to step out of your optional comfort zone? It is my belief that this trip will be one you are extremely unlikely to regret, but in the end only you can answer what you like. what is clear is that the AC franchise has taken a new course, and as it is a pronounced one, it will not be for everyone, I merely expect that it will be the right path for many more players than ever before and that is a good thing, a good game is always a good thing, even if it is not for everyone.

Only a delusional developer makes a game that is for everyone!

If there is one part that I will miss, it will be the one hit kill. Historically speaking, sneaking up to a person and shove a spear through the back of its skull tends to be fatal, there has never been an exception to that, not even when you sneak up to an ego driven empty headed politician. They all tend to keel over, curl their toes and start their: ‘I am dead now!‘ procedure. So that part I will miss, even if there is no more hidden blade.

So one optional non positive part against close to a dozen positive parts, how can any player pass it up? Well that will be fair, the non RPG lovers, but for that group there are plenty of other games to play. No matter how you view it all this will be an amazing trip, so choose, decide and optionally enjoy this game. I expect this game to get an 88%-97% rating, that whilst the RPG lover is likely to give it a 92%-99% rating (only Zeus, Poseidon and Hades get 100%), Leonidas and all everyone else will have to live with a 99% rating.

As far as I can ascertain at present, my official response will be: ‘Well Done Ubisoft!‘

 

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Taught by the past

There will always be one TV channel that remains in my heart. It does not matter how they go, what series they have and whether they stop existing. They had one thing right, the one thing above it all was their slogan ‘the story is everything‘, it still reverberates in my heart, and for years (when I had cable) they proved that they understood their own premise. The story was indeed everything and they stood by it. It should be the cornerstone in entertainment, but it is not (for some). Some have a setting that is nowhere near there. It does not matter how they go that journey, how they pass the time in their product, they forgot that one truth that makes all the difference.

This takes us to Eidos. I had a good connection there for the longest time, so when I got an early copy in the summer of 1996 to take a look at some game called Tomb Raider I had no idea what I was in for. I loved it, apart from the part that the hero was a woman, the game was new, it was different and we all wanted more, that would be delivered a little over a year alter and for the most we were all hooked, not merely because of Lara, little Lara, but the setting from the first to the second became a much larger leap. Even as the story for both was not the greatest, the levels, the design and the challenges made up for that. Over time we saw that the story become much more important and as we went through the stages, on PlayStation, PC, PlayStation 2, Dreamcast, PlayStation 3, PlayStation 4 and Xbox One the story evolved and it became to some degree a real story. In all this there was an evolution (to some degree). Now we are confronted with ‘Tomb Raider – makes Lara Croft look boring‘. The Guardian gives us (at https://www.theguardian.com/games/2018/sep/10/shadow-of-the-tomb-raider-review-lara-croft) “This game revels in its own beauty, but the plot collapses under the slightest scrutiny“, now first the important part. I did not play it myself, but I saw a large amount of videos. First the bad part, a few games back. When the definitive version on PS4 was launched, I became very upset. Not only was the game shallow, too easy (on hard) and way too small. It became the first game I ever returned to the shop. I had finished the game in hard mode under 10 hours. It was perhaps one of the most upsetting acts I ever did, mainly because my gaming experience with Lara Croft over 4 systems had been so good. When we look deeper into that game we see something that was perfectly placed on an island, the setting could have propelled in many direction and the graphics were amazing, even now I look back (in my mind) to that level when you arrive near the ocean and you see that large tugboat in the sea, I need to acknowledge that graphically it was an amazing feat, so when we see the setting where we could have had at least 20 hours of additional play, but the makers overlooked or ignored that opportunity. In a gaming sidestep, I realised the same with Assassins Creed Rogue, the remastered edition. What could have been nice story to side missions ended up being merely the setting of running to a marker and press the dig button or simply violently resolve it. All opportunities missed (in that case) by Ubisoft. So back to Lara, after that disappointing episode, I decided to give the second game a miss, something I partially regret now, because the third game (for hat I saw was a pretty amazing result). The graphics were still really good, yet the story is, as I saw it better and they took effort with the stealth part. A much better game overall (comparing to the first relaunched PS4 game). I liked Lucy O’Brien’s review in IGN giving us the parts that count (at https://www.youtube.com/watch?v=tdEfROL2Wx8). If there is one part that I personally do not like is the use of ‘scripted moments‘. I get it that it essentially needs to be there (especially in the introduction), but in the end, the best game does not require scripted events, or requires them to be minimised to the biggest possible degree. Even as the stories are better, we need to address the Guardian verdict. We see the first quote “Shadow of the Tomb Raider nails the former, with sumptuous South American locations to climb, dive and rappel around, ranging from ancient Inca cities and missionary crypts to modern-day Peruvian jungles and towns. But it does Lara a disservice, turning her into a deadly mud-camouflaged jungle warrior without much interesting to say, pushed along by a plot that’s more concerned with prophecies and supernatural artefacts than with its main character“, so was that not always the case? I personally like the entire stealth upgrade, but is that just me? It might be, I was merely in that setting of trying to figure parts out. Yet I saw too many references towards Uncharted and Far Cry 5, which makes sense and it is not a bad thing, yet when we look back at what was and what should be, going through the other titles is not what I hoped for. Still Tomb Raider for all I saw remains Tomb Raider, so why did the Guardian give me that jump?

There were two parts in that. The first was: “Shadow of the Tomb Raider’s series of amazing places is held together by a plot that collapses under the slightest scrutiny. The narrative is an incoherent mess that goes well beyond the usual action movie/video game suspension of disbelief” and “when Lara shows up in an undisturbed native settlement filled with people who have somehow avoided the outside world for hundreds of years, is she instantly welcomed into their midst and put to work resolving their disputes? How does she communicate fluently with them? At first, Shadow of the Tomb Raider’s narrative inconsistencies are ignorable, but with every new convenient riddle or magical artefact, pointless revelation or paper-thin character, my tolerance for nonsense wore thinner“. Now, I need to tell you that I do not always agree with the assessment of the reviewer Keza MacDonald, yet that level of disagreement is more about our preference for gaming. Keza is a good reviewer, hence her view matters to me, and I have absolutely no issue accepting her view on the Tomb Raider game. I like her two issues as I saw a similar setting as an optional solution towards Watch Dogs 3. Just like I designed what might optionally become Elder Scrolls VII (6 is being made now). My setting for my version of a new Elder scrolls would have been three times the size of Skyrim with optional story lines worth 150-200 hours of gameplay. In addition, if possible I could pull it off with Watch Dogs 3 as well. This is where the FX part comes in, the story is indeed everything!

So if I can add 100% to the first PS4 Tomb Raider, which merely took me an hour or so to come up with, why can some designers not do a much better job? In case of the new Tomb Raider, we see the optional shortage, but we also see that all the Far Cry games (3 and later) gave us similar parts and so did Far Cry Primal, and the less said on the story failings of Assassins Creed (except for Origin and optionally Odyssee) the better.

The setting is extremely important, as the current Shadow of the Tomb Raider could have been 90% instead of the 81% that Metacritic gives it now, and if we translate that to the three stars Keza rating, it would translate to an optional 70% at best. This gets us back to the story is everything, when we see that this translates to an optional 15%-25% more, ignoring that element is just too weird. It is to some extent the one element that Games and movies have in common. So if we translate that to the now, we see that the right story makes the larger impact. Merely see Dev Patel in Hotel Mumbai, rated by IMDB at 93% to see how the right story makes for the impact. This translates to games as well, the better the story, the better the game. It is visible on nearly every level. Yet, that is not the only part in Tomb Raider and We see the goods on the negative side of the game as Keza gives it to us with: “Salvaged outfits for Lara offer meaningless bonuses (“gain more experience for assault kills”), crafting materials are so plentiful that they are not an exciting reward, and new skills or weapons are seldom used. Oddly, items such as lockpicks that open up new treasure-hunting possibilities are sold by merchants, not earned through exploration. It is very weird that so much of this optional content is incorporated so badly“, as well as “The places Lara visits and the things that she does, especially when she doesn’t have a gun in her hands, are beautiful and entertaining. But it lacks a coherent plot or creative vision to hold it all together, and the opportunity to make an interesting character out of Lara Croft is squandered“, that does grasp the heart in a not so good way and it matters a parts could have been dealt with in a better story setting and parts would never have been better. That negative part is exactly the impact that Ubisoft missed with AC Rogue. There we run for Viking swords, crosses on the map, opening bars with thugs, merely points to run to, yet the ‘rescuing’ of a bar from thugs could have been the start of a side quest line and in all this, much more could have been reached, when one leads to the other, instead of running over the island, from chest to chest, glitch to glitch and sometimes doing a Prince of Persia for some pirate shanty, meaningless actions that could have been a dimension all by itself in the game, all options lost and even as both franchises have amazing graphics, we see that this alone does not hold a game. I wonder how many developers are revisiting the current setting of their game that is in development, because if they are not then it does not matter to anyone how many games are being released between now and December 2019. If they do not up the ante for their own game, they will merely release something that is good, not great and it sits on the shelf until the game retail store has a large sale and the game is up for grabs at 50% or less, or people merely wait for one of the producers to add it to the ‘for free’ subscription monthly download bonus, what a waste! Merely because the simplest of all lessons was ignored by too many; It all starts with a good story, not with ‘Lara needs to look cool (or different) in the jungle, how can we do that?‘, or ‘Where is the next Assassins Creed story? When have we not yet been?‘

 

That is the part given to us in complete contrast when we realise that with the end of God of War we were treated to: [CENSORED TEXT REDACTING SPOILERS]. When I saw that unfold on my screen, my jaw dropped on the floor. It was not merely some twist, it was the setting for at least two more games in a way I never saw coming and I do remember my Nordic mythology. It was brilliant, indeed the story was everything and Santa Monica Studio’s treated us to the perfect meal (listening to Bear McCreary was an added desert that is just too surreal).

In the end, I know that I am a goof, I am creative and I can weave a tale like no one in my mind at the speed of the Deep Blue Super Mainframe, but overall, I cannot fathom why the game makers are not better at this, I never got that, because until lately I never thought I was on their level, yet recently I was shown (confirmed by a few sources) that I am on their level and even higher, but I am not a programmer. So when I see the lack of a storyline, I merely get sad, when opportunities are missed I get frustrated and when too much scripted issues show up, I tend to get angry. I do get the fact that some part requires scripted events. A certain boss fight, the introduction to one is the setting that cannot remains unscripted, yet at times it is too scripted deflating the tense moments it had been built to and the first PS4 Lara Croft had that flaw too much (as well as the shortness of the game).

So how can they do it better? Well this is seen in several clips in Shadow of the Tomb Raider and you might have missed them. Consider an optional reality, a reality we missed in the Far Cry, Assassins Creed and other games. You pick them off one at a time, I get that part. What I do not get is that when you are on a patrol and You are in a team, when one falls away their nerves are up (like in the Arkham games), yet in the earlier games, often enough they relax and go to their old ‘relaxed’ setting. In reality, my nerves would be in the stratosphere, so there will be no lapse and even as you can get the drop on others, only the first one is ‘free’, the others need to be close to perfect or all hell breaks loose. That part was never learned correctly, not in one decade of stealth gaming, weird is it not? OK, Far Cry did get that part right (to some degree). And even as the setting evolves over an act, a larger level or a chapter in the storyline, we see that some opponents are harder, yet the overall setting no longer gets to be more complex, which is also weird. It seems to me that only Far Cry 3 got that part better the most other games and here too Lara had her lesson to learn, or better stated her opponents. So even as we see her take out the enemy, in most cases when other vanished nerves did not get that much bothered, a missed opportunity.

Even if this is the optional end of Lara Croft, we see that there was a lot more to be had and it was missed. Will that lesson not be learned? The story is everything, but how to set the story properly in the frame of it all. That part will remain a challenge and solving it, or finding some level of a better solution will aid the game makers as well as the player, a win-win for all. In this, the loss is already there, but not setting the in-game bar higher, we see what looks really well is merely a 70% game, yet with the insight that should have been there, it could have been a 90% game which makes me sad. Yet I do acknowledge is that this game is a good game, everything shows that there is positive growth in several places and in many ways (especially the underwater parts, they were awesome), yet I feel that it is steps short of being a great game, whilst it could have been a great game. It is hard to put my finger on it without playing the game through until the end, but all reviews do support my view, the story could have been better making it overall better, and this game is not the only one that had that ‘flaw’.

So, as we agree that the past is a good tutor we see that partially the past is used to make this game better, that is good, some of the levels and the natural view that these levels seem to give is always good and this game got to be better at it and that matters too. In the end, on everything I faced, I regard this to be a 80%-85% game, whilst I feel that the setting and upgrade of the game would have made it a 90% game at least, and they should have done better than I would have been able to be and that makes me sad, especially as it might be the end of the Tomb Raider games for now. It will not ever be the death of the Franchise; it is in comparison very much a better game than that first relaunched game and several other Lara titles, which is a good thing. In my personal views, after seeing the play parts, seeing the reviews and watching the cut scenes, I get to the end conclusion that this is not the game to buy on day one, especially with Spiderman PS4 available, yet on special, Christmas sales and at discount sales? Yes! At that point it will definitely be my game of choice.

What a difference a stronger story makes.

I wonder if the makers will catch up to that part down the line, because higher ratings turns that, down the track to buy outright and in the end, that is still the name of the game in gaming, and not merely gaming. There is in my view every indication that the entire Chris Pine mess (OK, mess is a perhaps too strong a word), is not entirely about the money (what some sources indicated), I believe that the story is part of that too. Do you think that some starts would have given any ‘eff’ (censored) on money if they had the chance of becoming a main player in The Usual Suspects, or Silence of the Lambs? You have got to be kidding!

Yes, you want some decent remuneration. When you are a lead player in MI-Fallout, costing $178M to make, whilst the return at present is $726,386,554, one would hope that their income is slightly better than $73,559 for their part. If you are an extra, then you need to shut up, when you carry the family name Cruise, Cavill, or Pegg the amount should be larger (I have no idea what they are making, and I personally do not care either). Yet if the story would have been a legendary one, would you care? That is the part that matters in the long run, because over time, we will forget the MI titles, however we will forever remember titles like Ghandi and The Usual Suspects and that can drive a career (especially in the beginning as well). Star Trek showed in the Movie Star Trek Beyond that it did not consider that part too strong (even as I enjoyed watching it, and it had fresh looks), it did fall short of Star Trek Into Darkness and that was a shame. I have no illusions, getting to the Wrath of Khan levels is not to be expected, yet the relaunch in 2009 did pull it off (based on Rotten Tomatoes), so in that it had options and started to fall flat after that, I believe that this is also part of the decision for some actors to feel worried, Star Trek (2009) opened door, yet I personally believe that Beyond started to close doors, even with Idris Elba upping the ante by a decent amount, also in my personal view largely the reason it got an 85% rating and not an 80% rating. So when the actor is the pillar and not the story, we see a much larger flaw in all this and even as I do have idea’s to fix it, they will need a specific person to fix that for them over two movies (as I see it) and get the rating back to 94%, the number that the 2009 movie pulled off. The question is can they afford him and more important, are they willing to stick their necks out? In my personal view they have the option of doubling the 2009 box office revenue twice over and with two movies the overall cost goes down as well making it even more appealing, but in the end, their saviour will not be special effects or merely a good cast, it will be the story, it will be everything. Are people like JJ Abrams and Damon Lindelof willing to make that $250M splurge? In the end it remains an actual risk whether that $250M becomes $1.3B (hopefully better), and it the one factor is the one writer who can pull it off. It has never been done in any Sci-Fi ever, making it not merely novel, if it does work, will it be the game changer that brings 1,635% of cost (Jurassic Park), or an Iron Man 2 giving a mere 312%? Yet, what if we consider that it is like Gravity, ‘only’ 716%, yet regarded as the 4# best Science fiction movies of all time, would you still not do it?

How strong is the story in all that? I personally remain with the faith that the story will forever be everything, yet when it is all about the box office and $1 billion versus $600 million, what path would you take? In this games and movies are more alike than not; making it a fascinating setting, but also a very personal, and set on one’s own perspective. It is the ultimate objective versus subjective view and I am not sure what the best path is for either game or movie, making the setting for a movie of gaming score harder, not correct or incorrect, merely harder.

 

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Bragging becomes the burden

We have all done it; we have all made that one claim that was in our imagination the better truth, or perhaps the better part of a truth. I myself offered a certain lady a 10″ penis (a long time ago), it would be delivered in two installments. I kept my word, she basically faltered in math, was I fraudulent?

That is the thought I went with when I got the annoying message on more than one game trailer when Microsoft stated: ‘Play it on the world’s most powerful console‘, which is hilarious for a few reasons. Now when we consider the quote from Japanese Analysts that “Nintendo Switch Sales To Surpass Nintendo’s Forecast“, which is of course really good for Nintendo and with “Japanese analyst, Hideki Yasuda, from the Ace Economic Research Institute in Osaka, has released his latest forecast for Nintendo’s full fiscal year – predicting the company will shift 25 million Switch units and 140 million software units. According to DualShockers, this would put the total amount of Switch sales at 42.79 million units by March next year“. This now also implies that the total sales for the Xbox One (not just the world’s most powerful part) will be surpassed in their total life cycle in approximately 13 weeks, which is just before Christmas, making my worst case scenario for Microsoft a reality. By the end of the year, which I actually did not expect, but there you have it, a console surpassed via short-sightedness and of course the blatant stupidity of NOT listening to their customers. From these parts we get the setting that if Microsoft is pushing forward on Project Scarlett, they have to do it standing from last position, the wooden spoon place, all because certain players (Microsoft executives) thought that they knew better than those who actually are the gamers, who play the games, who live the frustration.

And that is not even the good news, the good news was hidden in the previous quote, with “140 million software units” we see that the Nintendo gamers are not merely happier gamers, they also game significantly more, adding largely to the coffers of Nintendo wealth. Even as Nintendo was less enthusiastic, we need to consider that Nintendo is still picking up momentum in the US, or better states (by US Gamer): “The holiday frenzy is about to gain some sick momentum“, implying that both Thanksgiving and Christmas could be ruled by Nintendo this year around. Apart from that the pressure is on for Sony as well. Even as Sony has been the front leader for the longest of times, we were treated to ‘Nintendo Switch Set to Overtake PlayStation 4’s Lifetime Sales in Japan‘ a mere 3 days ago. It has no chance to catch up on Soy global sales any day soon, but this milestone is important, because that is a milestone we did not expect to see passed this early. For any console to surpass its own Japanese opponent locally, as well as the other player globally is just too strong an achievement, it cannot be ignored; all this whilst software sales are equally booming for Nintendo.

Venture Beat added to that setting a mere two weeks ago when we were treated to: “The NPD Group revealed its list of the top-selling games of July in the U.S. today, and Nintendo is the month’s big winner. Octopath Traveller is the best-selling game of the month. Nintendo not only wins July in terms of software sales, but it is also at the top spot for the year so far when it comes to physical game retail sales“, all because one player listened to their consumer base and the other one merely considered its own ego. That is how businesses collapse into any basement. In addition, we see that half of the July’s top 10 are Nintendo exclusives. In variety we see the additional info: ““Nintendo Switch is the only platform showing year-on-year growth in full-game dollar sales with gains of nearly 70 percent when compared to a year ago, despite digital sales on Nintendo platforms not currently being tracked by The NPD Group,” said analyst Mat Piscatella. “Year-to-date sales of full-game software on Nintendo Switch have more than doubled when compared to a year ago.”” That is the simple situation when we are faced on giving the customer what they desire or giving them what we think they desire.

That difference is the one bringing doom (not the game) to Microsoft. Yet we also need to give consideration to the other side. CNet did (at https://www.cnet.com/news/xbox-chief-aims-to-be-the-voice-of-consumers-inside-microsoft/) and we see a few things there. The first is “Looking at Phil Spencer’s role at Microsoft is a bit like playing the game “One of these things is not like the other”“, I like the setting because it gives the voice of gaming at Microsoft in another way, my interpretation is ‘something here does not belong‘, not as diplomatic but it seems to fit, the business side of Microsoft for the longest of times never understood gaming and Phil Spencer is at the deep end there. We also see: ““The analogy I use with some people is we were like the garage band for a long time,” said Phil Spencer, executive vice president of gaming. “As long as we didn’t play our music too loud, we’re allowed to keep practicing.” He’s allowed to play music as loud as he wants now” this is a comprehensible point of view and it makes sense. It is almost like ‘you can play, but do not disturb the people doing actual work‘, which is wrong on so many levels, mainly because the other players (the work people) are set in a stage of making less and less revenue whilst the gaming sector could have been the supporting pillar for them if they had only listened to their customers. A mistake still not tended to I might add. The question now is not whether Phil Spencer comprehends the market, we know he does, but does Satya Nadella have a clue in all this? That is one part I am not convinced of, basically time will tell. Yet it is the escapist that gives us other goods, goods that matter not merely for the systems, but for the players too. You see, we are smitten with titles, with games, with ideas and in all this the JRPG (Japanese Role Playing Game) has been tremendous in all this, it has been driving sales and desire among the players, which is exactly the well of goodness for Nintendo. Sony has benefitted as well but not as much, so when we are treated to: “Even 17 years after the arrival of the original Xbox, Microsoft still hasn’t gained a foothold in Japan. At this point the situation probably seems hopeless. But I think there’s a way in, if Microsoft is willing to do something unconventional“, I partially agree here, it can work if the unconventional is addressed into a form of curiosity for the new players and an irresistible urge for those who are not new players. That whilst the article ends with: “History has shown that drastic reversals in fortune are possible, particularly when the buying public is being denied something they really want“, which turned out to be the killing game show that murdered their own console. Storage and off line achievements are the two most damning part, both easily adding to 40% of the non-buyers, or switchers (to another system). How can Microsoft survive? Well, first of all they need to get the right indie developers (and fast too), because there is a market that embraces indie developers. You merely have to look at Elite Dangerous and Subnautica on the waves that they created. Microsoft had the right moves there, but as those players are now no longer exclusive, people moved away. There are a few more options. The still anticipated System Shock will get people to the Xbox/PC if released in the right way, the following for that title was huge and they are still there waiting to replay the game that these players loved for decades, that is a need that will not die and there is more in the open to get. When we look back even further we see that there is a world of untapped games, games that were OK and sometimes even great in the old days and they are awakening the next generation, whilst at the same speed also calling back the old gamers.

The essential next step is not merely looking at new IP; the power is that old IP under new conditions can become a truly great IP. When we consider the older games on the CBM Amiga, we see a setting that a decent game remained decent game despite the utter lack of resources. What do you think will happen, when it gets true resources? When those playing the game realise that was merely passable on that system with 512Kb gets to be fully versed in a system with 8GB RAM and plenty of gigabytes on the Drive? What happens when we see a game like Seven Cities of Gold with some real resources? We are seeing that the makers of the Bards Tale moved to today’s systems and the reviews are giving us ‘Contemporary take shows Bard’s classic tale stands test of time‘, so basically, what was old is new again and it is one of several games that are out there. I mentioned Seven Cities of Gold, yet there was also the Black Crypt, Paradroid, Space Hulk (now released as Martyr Inquisitor), a collection of thousands of games, where several dozen could be revitalised, Indie developer can get the gamers what they desire, the question is which console will get to these games first? Will we see a smoother version of what was one of my favourites Knights of the Sky? You see, it is not merely about copying the idea that has been done before, but to set the stage on a scale of arcade versus realism, where the setting can be tweaked by the player to their own preference is more important than you might think. Some of the players are not Forza dedicated (they admire and love it), some are more for a little more arcade version of that game and the one who gives both will rule that land. Will Forza remain or will the Crew 2 take it all? When we see Steam giving it 60%, IGN 70% and Gamespot 80%, yet we see that 94% loved the video, we see that something does not add up. I was personally overwhelmed with the E3 video, even as I accept the review by some on ‘jack of all trades‘ to some part, the game is graphically amazing and it is perhaps more arcade then Forza, which is for some the part of gaming that many prefer. I have had my issue with Ubisoft for the longest of times, and even as I am not a racing fan (I never was) this game drew me in and that is what matters, or what should matter. So where is this going?

I think that we need a stronger setting for adjusting a game to the player. If the Crew had the option to switch ‘realism’ levels and become a Forza? Would that change the game? Is that even possible?

These issues are important because even as we want a true Crew 2 game, how far can we get? This now links back to Knights of the Sky (Amiga), the Red Baron (PC) was in that basic setting of realism versus more arcade playability. It is not merely the graphics, even as the comparison video (at https://www.youtube.com/watch?v=UFTO7JHXn7s) gives us the part that we accept and that pushes us towards a decision which game to buy. The Crew does not win, and against a game that has been out for 2 years, it matters, yet the Crew 2 gives us a much larger arena to have fun in and that matters too. For gaming it will be to find a larger community and that is where we are when we see the upcoming game Forza Horizon 4 (due in one month), giving us a setting that is more Crew, all open and in Britain with all the seasons available making it an entirely new challenge. In all this Microsoft has outdone themselves, anyone claiming not, trivialising that achievement is merely a Microsoft hater. The question is, why is Microsoft not more aggressive in gaining this level of excellence on more fronts. If we accept that exclusive games are the wining card in any console war, why is Microsoft merely running behind other crews doing new stuff? When will the Xbox and PC gamer get treated to a set of games that gives them some level of an upper hand? God of War and Spiderman on PS4 shows that the queues in shops are large and growing. Merely waiting for the next Assassins Creed and Lara Croft is no longer good enough for Microsoft, not when they are about to become a mere third position, right behind the least powerful console in the world. Microsoft has to change the game and the games they play. Indie developers are soon to be the essential first in all this. That, and to address the pressures from the gamers, which is something they needed to do a long time ago, just some of the issues that is dragging Microsoft down. So even as some shareholders are smitten with that ugly term ‘Play it on the world’s most powerful console‘ they will be less impressed as they are soon confronted with a third position and that ‘most powerful’ expression merely ended them with the wooden spoon console trophy, at that point their enthusiasm will simmer down really fast.

Microsoft is running out of time and options, when they do get surpassed, the options they did have are very likely to melt away like snowflakes in the sun.

#HappyGamingSunday

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A short sighted Senate?

This was always going to happen. Whenever there is a political setting, it will always be about the money. In this, I will be trying to have a field day. So, a paper will be drawn, demanding that the Australian psychiatrists and researchers will have to sign; they will not get a choice in the matter. They do not deserve a choice in the matter. It will be fun for them to openly condemn Telstra, Apple, Amazon, JB Hi-fi, David Jones and a few other places, because in the end they are all linked in this, even though they do not even realise that yet. It is as I see it, the consequence of a biased setting and we need to make sure that these people will not merely get the limelight, they will, in this setting be responsible for the economic fallout. That is as I personally see it the consequence of greed driven bias.

You see, it is clear that this is about money. The fact that we see the flock gather around a person, who is so stupid that I equally demand that this British person, who is clearly too stupid for his own thoughts must be barred from credit cards for life! If he cannot control himself to that degree, we must protect him from being that stupid ever again.

You see, you think that it is an emotional part, but it is not. Even as I accept “Video games have generally been considered games of skill rather than games of chance and thus are unregulated under most gambling laws, but researchers from New Zealand and Australia, writing in Nature Human Behaviour, concluded that “loot boxes are psychologically akin to gambling”“, a setting that I do not agree with (explanation to follow), the quote coming from Aaron Drummond and James D Sauer, which was published in ‘Nature human behaviour‘, I feel uncertain to comment on, or oppose that part as I lack the proper psychological education in this.

Why is it not gambling?

That is the important part. Yes, there is a setting of luck, but ever loot box has a similar setting. We see one rare element, 2-3 uncommon elements and the rest will be common elements. So how did this come to be? For that we need to look at the father of loot boxes, the game Magic the gathering. Consider that on a piece of paper (size A0) cards are printed. An A0 page (841 x 1189 mm) will fit 12 cards per row, and 12 rows. The cards (usually 63 x 88 mm) get 144 cards on one page. In this setting we work with 288 cards, and if printed on 4 pages, we get 576 cards. So here we see the initial setting where we see that on these pages, the rare cards would be printed once, for example, two columns of 12 per page, in total 96 cards, the uncommon would be there twice, which gets us 192 cards and the remaining cards three times getting us the 576 cards, a set of 288 cards. So we always know that we get a certain combination, but we merely cannot tell which one. So this Australian government that allegedly is ruled through law, sets the stage (at http://www.abc.net.au/news/2018-02-02/crown-casino-pokies-maker-aristocrat-court-decision/9387168), where pokies are not deceptive, whilst loot boxes are?

Am I digressing?

No, you see, in the CCG we see that there is a physical part to all the cards, with the virtual loot box it is not entirely the same setting. So even when we consider the ABC Quote “It argued the Dolphin Treasure machine, which is manufactured by Aristocrat and available to players at Crown, had been deceptively designed to give players the impression they had won, when they had in fact lost money“, yet in that same light, we see that a loot box, always gives a price, yet is it the price the buyer wanted? In this case I revert to the previous setting, now we add what is called a booster box. In a box are 35 packs (can be 30-36 depending on the CCG game), so we could argue that when we buy 3 boxes, we should have the complete set, yet with the 105 packs, we do get 105 rare items, but in that same setting, over the 96 rare items needed, if only 10% is double, we no longer get the complete set and we will have to swap with others. With physical cards that is an option, with virtual items that is not always possible. This is indeed the trap, yet is that gambling? When we know that we get a rare item, yet we cannot guarantee that item is that gambling? That is the question, yet in the case of the Crown Casino, the judges stated that that there was no deceptive conduct, and neither is there in this case. With Loot boxes you are ALWAYS a winner, but is winning and winning the price you want enough difference to warrant it gambling?

The economic setting

That is also part of this, because some power players are all about facilitating towards casino’s (go to Barangaroo if you doubt me), and we are also treated to “This is a win for 140,000 Australians who have jobs because of poker machines,“, as well as “Every year Victorians lose more than $2.6 billion on the state’s 27,000 poker machines that operate outside of Crown Casino“. This hypocritical setting is about money, plain and simple. This is a setting where the loot boxes are funds that go directly to the makers of those games and they are not in Australia. Unlike the other setting where we see “The State Government receives more than $1 billion in tax revenue from pokies every year“, yes all things are definitely not equal!

Are there issues?

Well, the quote “Games with loot box mechanics have long proven controversial” is actually true. There are two settings. Loot boxes you can earn and those you can buy. We will forever hear the argument of the game Mass Effect 3, for all, the golden standard. They could be bought, or won, the same loot box. Earn enough points in the game in multiplayer mode and you had the option to buy a golden box with earned points, instead of purchased credits. That was the best of all settings. Now we have these boxes that can be bought only, yet the foundation is that the game can be played and completed WITHOUT EVER buying a loot box, so those people are merely buying the boxes to get the insane chance of getting an over the top powerful item, which is weird in some ways. In support of some we must also acknowledge that EA Games as one of the players in all this decided to cut themselves in the finger and that is all on them. End Gadget gives u that (at https://www.engadget.com/2018/06/13/electronic-arts-loot-box-mea-culpa-e3/), so when we see ‘How EA talks about loot boxes depends on who’s listening‘, which might be good business practice, but it is really really stupid. You see, with “EA wants you to know that it has changed; that it isn’t the same company that put pay-to-win progression systems and loot boxes in two of its biggest games last fall. “We are always trying to learn and listen, and are striving to be better,” CEO Andrew Wilson said before closing out the keynote address“, we see one side, and with: “He thanked the investor for his question, saying that EA was working with “all the industry associations globally” and talking with regulators in territories where loot boxes had been deemed gambling, without naming any specific regions. He said that his company and the regulatory bodies concluded that Ultimate Team wasn’t gambling. Since players know they’ll get a certain amount of cards in each pack, and that the distribution of each pack is the same (i.e. one rare footballer, three uncommon, two common in each) it doesn’t break any laws“, here we see the part that I partially agree with, but it also shows that EA Games is all about the money and the ‘FIFA Ultimate Team‘ part of all this represents billions, billions that they do not want to lose.

There are two big parts in all of this, that is aside for that one person who could optionally be the most stupid person in the United Kingdom, especially when he ‘discovers’ he’s spent £7,500+ on FUT Ultimate Team cards (source: Daily Star 29th July 2018). The first is that FIFA is a game played by non-adults, so they will desire to optionally spend on these cards. The fact that there is no limit set is optionally an issue, if EA Games has set the stage where per month no more than £25 would be spend, that is close to half the cost of the full game, so it might need to be lowered. The second is the chance to swap any double won, so the fact that you are missing a Beckham, but have two Pele’s, you can seek someone who had the opposite setting. That could have saved a lot of issues, possibly all issues and EA Games merely made it harder by (as I personally see it) being stupid. That evidence is seen (at https://www.fifauteam.com/best-packs-fifa-18-ultimate-team/), Yet is also gives us that EA Games has free packs and they also give us “FREE PACKS. Not available to purchase on the store. They are assigned to you in the beginning of the game, as daily gifts and as draft, SBC, FUT Champions, objectives and seasons rewards“, so if free packs can be won, why is the entire matter still an issue? We also are given “Jumbo Premium Gold pack and Silver Upgrade pack both cost 15,000 coins but the first one may be purchased with 300 FIFA Points while for the second we only need 50 FIFA Points. Players should also pay attention to this aspect“, Yet I am also given “You can earn FUT Coins by playing FIFA Ultimate Team (FUT) and trading within the Transfer Market, but you can’t buy them. Buying coins from a third party, promoting coin buying, or coin distribution is against our rules“, so we can transfer? Then again, why is there an issue, when there are so many factors that are not funds driven?

There is an interesting video on this (at https://www.youtube.com/watch?time_continue=25&v=Igs5Ca9Nw4M), the man talks too fast for his own good, but it is very informative, giving us a clear view that there is a clear way to get items and players making it weird on how someone would have paid £7,500+ on FUT Ultimate Team cards. I do not doubt that this was done, yet it asks a few additional serious questions on the mental status of some video gamers. In all this I see several issues on both sides, but for the most, the entire setting is gambling and with the options for free packs and transfers, there is less and less a setting of gambling, merely the oversized need of greed by a government wanting non-taxable parts to stop. Yet at the bottom of the FIFA team page is also a comments section and we see the most interesting part that was also on the video.

Q: You say that we can buy coins directly?

A (Admin): My main suggestion is to trade. Buying low and selling higher is easier than most of the people think.

All given actions based on common sense, a part that someone paying £7,500+ for these cards is the setting of a person lacking common sense in spades, diamond and in clubs, basically the buyer was seemingly without hearts and common sense. Reverting to overspending and hiding behind gambling statements when there are trades and free options is overly unbalanced.

Yet I agree that this is all mostly based on FIFA, so how does that fare in other parts? With Overwatch (at http://overwatch.wikia.com/wiki/Loot_Box), we see that they are bought, yet they are also awarded.

  • One Loot Box is earned every time a player levels up.
  • One seasonal Loot Box is earned for the first time accessing the game in a seasonal event.
  • One Loot Box is earned for the first time winning some game modes in the Arcade, for example 1v1 Mystery Duel or 3v3 Elimination.
  • One Loot Box is earned for the 3rd, 6th, and 9th winning by playing Arcade game modes within the time between 2 resets. This cycle resets every week whether or not you win 9 games.

So these are options that do not require funds (yet can also be bought). It merely requires you to be a decent player. A decent player will have the option to three boxes a week by winning enough times, in all this, we see skill based progression.

This is the setting that we are faced with, and in this I wonder how thoroughly is the issue investigated, or will this merely be a senate exercise on lost (read: non-taxable) revenue?

In the end, when we move back to the Guardian (at https://www.theguardian.com/games/2018/aug/17/video-game-loot-boxes-addictive-and-a-form-of-simulated-gambling-senate-inquiry-told) and we see no mention whatsoever that loot boxes could be earned, or are optional (under the right setting free), what other parts is the writer Patrick Lum not informing us on? In addition, when I see “Australian psychiatrists and researchers have called for greater regulation of video games that encourage players to purchase chance-based items“, whilst there is no mention on the earning option, or the initial free options that pretty much every game seems to have offered. When that part is equally missing, how fair will this inquiry be?

The article has two additional issues. the first is seen with: “The Office of the eSafety Commissioner estimated that 34% of young people made in-game purchases in the 12 months before June 2017, while the Association of Heads of Independent Schools of Australia cited research finding that around 20% of simulated gambling players moved on to online commercial gambling and 5% of young Australians would develop gambling problems before they were 25 years old“. When we see ‘estimated‘, it should be made clear that this is not factual evidence, more important, what was the estimation based on? We are unlikely to get clearly informed on that part. In addition, the part ‘the Association of Heads of Independent Schools of Australia cited research finding that around 20% of simulated gambling players moved on to online commercial gambling‘, is under scrutiny, because in that regard, I would want those so called ‘Association of Heads of Independent Schools of Australia‘ to produce the evidence and the raw data on how the ”around 20%” was obtained.

The second issue is seen with “Dr Marcus Carter, a former president of the Digital Games Research Association of Australia, argued that “predatory” practices were “pervasive”, citing potential variable odds manipulation, push notifications about limited-time offers and other player retention mechanics“, although I find his setting a much better one, there are still issues with the use of ‘potential’ in that, without evidence it is merely highly speculative and even as I would accept the danger of ‘variable odds manipulation‘, that part can be addressed clearly enough. The requirement is that there needs to be evidence that this is happening and a pre-emptive setting of making the optional issue of ‘variable odds manipulation‘ unacceptable in legislation is not wrong, yet requires proof. In addition, the entire setting of ‘push notifications about limited-time offers and other player retention mechanics‘ is equally valid, but can be stopped by an opt-in setting, in addition if that is addressed, we need to accept that all ‘limited-time offers’ in advertisement on media and TV are to be equally banned, because we could optionally get a ‘buy a new pair of shoes’ addiction (for a limited time that is). If that is to be accepted (cheating small time businesses out of advertising as well as taxable advertisement funds go right ahead, Or perhaps make it illegal to have ‘limited-time mobile offers‘, and we leave Dr Marcus Carter to explain that change to mobile providers, who will be crying over lost revenue. You see, when all players are equal there is no setting of fair play at all, merely the setting of expedited needs, in this case the government. All that when it was made aware of lines like “EA earns $1.68 billion in micro transactions in FY2017“, that whilst Australia’s biggest super villain (read: Taxman) never got a cent of any of that.

That is the actual setting and that got all those trying to set this all to gambling. Including the Netherlands, the United Kingdom and now Australia, they are all about getting a slice of that micro transaction pie, all that could have been prevented 15-20 years ago by them using their brains. Yet at that time ego and greed got the better of them and they were unwilling to kick Apple, Microsoft, Amazon and all other e-store players where it would have hurt, they were in my personal view mere cowards letting actual physical shops fend for themselves, as their business was pushed online and away from them. Now we see patch upon patch, all players trying to get as much of the cream as possible whilst trying to hide the fact that they had no backbone in the first place, all merely equipped with paper backs ready for recycling.

The mere setting of ‘All online items are GST set and paid for in the country of the purchasing consume by that nations legal setting‘ would have sorted 98% of all this, but the politicians in those global nations were, in the end merely as ‘solid’ and morally strong as wet tissue paper.

So in all this there is a huge issue with the loot box and gambling setting, merely from the point of view that I have that this is not about gambling, it is about non-taxable income, a very different issue to say the least.

 

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Playing the player

It happens, we sometimes meet those players who have it all, and they also have the ego and naive approach, so basically stupidity in a neatly wrapped package. This is not about one of these people, this is about someone who got to be smart about it and even as my psyche is slightly vexed and upset on the game played, I have to admire the fact on someone making close to half a billion playing it. We get to the Australian Financial Review (at https://www.afr.com/business/banking-and-finance/hedge-funds/nintendo-trader-who-made-a-massive-short-bet-against-the-games-maker-revealed-20180730-h13cmo). the title gives the goods with ‘Nintendo trader who’s made a $540 million bet against the games maker revealed‘, the quote “Gabriel Plotkin, head of New York hedge fund Melvin Capital Management, has accumulated a $US400 million ($540 million) short bet against the Japanese game maker, according to regulatory filings” and in normal cases this is not an issue, the market is all about ups downs, I get that (I might not agree).

It is also part of the problem here. You see, the Nintendo Switch has been breaking records since the start and whilst it is about to push Microsoft down into a third position, it is equally breaking several other records. It has surpassed the historic global sales of the first Xbox, the GameCube, the Wii U the PS Vita, as well as the Nintendo 64. It is unlikely to surpass the Original Nintendo Entertainment System (over 61 million) for at least another year, but we see that the Switch has surpassed most of its own lifetime sales except for one console and 4 handhelds. It has done that great in less than two years. With the additional revenue from the software which is also breaking new records, one would think that there is no stopping Nintendo, so when I reported on the issue that I had with the Analyst making those brash announcements on being short by 10%, I was not sure on who is riding the ‘expected sales’ talk and why expectations are so high, were they inflated to be artificially high?

Well, it seems to me that someone made a truckload of money on the work of others. I am honestly unsure how to feel about that. I think I have to accept that this is how the Wall Street game is played; I merely accept that I do not have to like it.

So when I see “Nintendo will report first quarter earnings on Tuesday after the market close. Analysts estimate revenue will rise 21 per cent from a year earlier, while operating profit will jump 58 percent“, I wonder how that game was played. You see, two days ago, I wrote ‘The state of the gaming union‘ (at https://lawlordtobe.com/2018/07/29/the-state-of-the-gaming-union/), and when I was confronted with “even Jefferies’ Atul Goyal, widely considered to be the most optimistic of all analysts when it comes to Nintendo’s prospects on the market, has slashed his price target for the company by more than 10 percent, attributing his depressed outlook on a concern that Nintendo’s sales for the Switch in 2018 may not meet expectations“, which came from https://gamingbolt.com/jefferies-analyst-believes-switch-sales-will-see-a-slowdown-this-year. This is an issue I have raised before. Not in regards to Nintendo, or gaming though. So how come that we see, and merely take for granted the words of an analyst giving us ‘missed target for the company by more than 10 percent‘, that whilst we see the records broken and the forecast is: “revenue will rise 21 per cent from a year earlier, while operating profit will jump 58 percent“, at what point was there any validity on slashing the stock price? Is there an interaction between analysts like Atul Goyal and Hedge funds managers like Gabriel Plotkin?

Am I the only one asking that question?

If it was a bubble and someone shorted on that seeing the bubble is bursting like in the Big Short, I say ‘Yay!’ to the one doing it, or better those making money of stupid people deciding to make bubbles and hypes. People making money from stupid people relying on greed is a nice thing, it is like instant karma watching a Cobra seeing a nice snack, only realising too late that it is a Mongoose and the snake ends up not having any dinner and becoming a meal himself. Yet in this case, we need to accept that Wall Street seems to have its own view on natural selection and that the price of getting mentioned there is that you are merely the next meal for some. Still, when it is a faltering Microsoft, an error full of Facebook, Equifax breaches, they all happen and they will therefor take a few additional hits. In light of all Nintendo issues, apart from one solvable issue, the Switch has been doing stellar and now the issue rises more and more that what analysts predict is almost like selling fairy tales and in that setting pragmatism and realism will never ever win. This makes me wonder on the checks and balances on forecast analysts.

I might be jealous that Gabriel Plotkin made close to half a billion, but the setting does not make sense. Many who are actually in this field might laugh out loud, and that is fine. Still, logic no longer applies here, 3+3 is no longer 6 and that offends my logical way of thinking. Apart from me having been pro-Nintendo for the better part of two decades, the math does not add up on the Nintendo Switch. Consider the parts

  1. At Amazon recently, the top 10 sales chart for games was 90% for Nintendo
  2. Nintendo Switch is still breaking records, still on a firm route to be the second largest next gen console, surpassing another player, which it had not been able to do since they entered the market.
  3. Seven Switch games published by Nintendo have sold over 1 million copies each. And “Super Mario Odyssey” has sold nearly 10 million copies. For a system this short on the market, these are stellar achievements. In addition “Super Mario Odyssey” is bought by almost 60% of those owning a Switch that is nothing short of exceptional, it might not have been in the old days where everyone with a PlayStation had Tomb Raider, especially with the large game market nowadays, but it is still quite the achievement.

When we see the demand for Nintendo Switch continuing, the sales racking up and the records that are currently being broken, how unrealistic were the forecasts from analysts? That is where my mind is at. So whilst we saw the 10% drop given two days ago, where was the reality there? That is what makes the issue for me, so when we see someone walking away with half a billion at the expense of Nintendo, the question becomes

Was the Market played, were both played and how was this play possible?

My mind tends to go towards the inside job equation. I cannot say that this is an accusation, mainly because I do not know or comprehend that market. Yet, I do know games and consoles and in all this, the setting of Nintendo does not add up. So whatever Melvin Capital Management and Gabriel Plotkin did to make this play out the way they have shown that they are really intelligent, no one denies that. Yet, in light that Nintendo got slammed because of this, in light of all the gains they have made does not add up for one iota.

Yes, many graduate from the London School of Economics will have a laughing field day on this, I get that, but the sentiment form me stands, the numbers do not add up because the forecast is set in a too unrealistic way from my point of view and that is where the people behind the screens create turmoil that seems unacceptable to me.

In this, the funny part is that Yahoo Finance actually gave me something that I do not agree with, but the phrasing is actually important here. With ‘Massive Short Bet Against Nintendo After Shares Drop‘, we see (at https://finance.yahoo.com/news/sac-alum-plotkin-makes-massive-050808098.html). the quote “There’s a new villain in the world of Nintendo Co. Gabriel Plotkin, head of New York hedge fund Melvin Capital Management, has accumulated a $375 million short bet against the Japanese game maker, according to regulatory filings. The former star trader at SAC Capital Advisors accounted for as much as 7 percent of Nintendo’s daily volume in recent weeks, contributing to stock declines since May that have stunned analysts” starts funny, because I am not certain if Gabriel Plotkin is a (or even ‘the’) villain, or the new Warrio. You see the part that we see is ‘contributing to stock declines since May that have stunned analysts‘, that was not the case, analysts started the 10% drop that started it all, the question is whether this was an intentional play to decrease the value of Nintendo, and if there was intent, do any of those analysts have any connections to Microsoft? If there is a villain Microsoft is a much more likely one than the facilitator Gabriel Plotkin seems to be.

the other quote that seems to be important here is: “Many analysts were bewildered when shares began dropping sharply in May, leading to the biggest gap in a decade between brokerage targets and the actual stock price. Goyal called the declines “shocking” at the time“, the quote seems to be in opposition to “the most optimistic of all analysts when it comes to Nintendo’s prospects on the market, has slashed his price target for the company by more than 10 percent“, which I commented on two days ago. Something made him slash the prices, so there was no shock. Now we get to the part on how Atul Goyal got from one place to the other. Did Gabriel Plotkin play Atul Goyal, or did they play the market together?

I might not have noticed if they had played Microsoft with their bungles on the Xbox and Surface fields, I might not have noticed on the PlayStation reaching certain levels of saturation, or even IBM, who got the ‘tits up’ claim from the Register. There would be an impact, especially with the ‘troubling storage underperformance‘ that their cloud had. Yet in opposition the Nintendo setting did not add up and I wonder if it ever will add up, unless certain analysts are proven to have set the stage of (intentional or not) creating an anticipation bubble that was too unrealistic. That was merely my view and I believe that I am not the only one having certain questions in all this.

Merely ask yourself on how stock drops 10%, that whilst operating profits are set to be jumping 58 percent in the last year alone and more profits are clearly in the sights of all who see what Nintendo is doing, creating, as well as achieving.

#SwitchIsLife (or so they allegedly say at Nintendo)

 

 

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The state of the gaming union

We see that there is a lot to rejoice about, yet there is in equal measure the need to take a moment, to stand still and realise that we have come to the crossroads. Some might realise that crossroads aren’t merely places where you take decisions, it is also a place where an 18-wheeler drives over you and that driver will not even notice the minimalized bump in the road that you at that point represent.

For Nintendo the initial ‘bad news’ moment is seen (at https://gamingbolt.com/jefferies-analyst-believes-switch-sales-will-see-a-slowdown-this-year), where we get: “even Jefferies’ Atul Goyal, widely considered to be the most optimistic of all analysts when it comes to Nintendo’s prospects on the market, has slashed his price target for the company by more than 10 percent, attributing his depressed outlook on a concern that Nintendo’s sales for the Switch in 2018 may not meet expectations“, which is an interesting way to put the setting, where we see that in two years, even with diminished sales, it implies that in March 2019, 38 million Nintendo Switch consoles are to be sold. Reconsider the number; by March 2019 Nintendo will crush the total lifetime sales of the Xbox One. So when I hear the utter BS approach on the ‘not the metrics of success‘, I wonder if they actually had an overwhelming presence, if they would be in the same stack of those in denial.

So as Variety gives us (at https://variety.com/2018/gaming/news/xbox-one-sales-1202796674/) the quote “Microsoft reiterated that it still doesn’t share the number of Xbox One sold, but this time explained why, noting that it’s using a different “key metric for success.” “We are continuing to look at engagement as our key metric for success and are no longer reporting on total console sales,” a spokesperson told Variety“, which is nice in a pigs eye. You see it is only 25 years ago when we were drowned in facts like: “The number of licensed users of Windows now totals more than 25 million, making Windows the most popular graphical operating system in the world“. That was nice, we agree that they did some good in those days, or should I say that this does not the reflection of a winner when they are left to announce that ‘the most powerful console in the world‘, is about to become the worst selling one. The fact that they always thought themselves so much better than Nintendo, with what some insiders hinted at was technologically not as powerful (that was a statement on the Nintendo GameCube against the first Xbox). Now that this so called overpowered console is merely number three is what I expected they were heading, the moment the world presentation of the Nintendo Switch was on everyone’s YouTube screen.

Now that the realisation is here (well almost) on their retinas, now they change the metrics. Its fair enough, they are allowed to do this. It is how you present a failure, one that could have been prevented 5 years ago. Now that the second tier of opposition could move against Microsoft, they need to realise that implied settings are up. With the need for new directions, we see that Microsoft now goes into other directions on marketing a new setting. Wired gives us this (at https://www.wired.co.uk/article/xbox-scarlett-game-streaming-xbox-two), with “However, the Project Scarlett rumour suggests that rather than its tried and tested business model of releasing a high-powered console to sit under your TV, the potential successor to the Xbox One will instead be a bespoke unit to stream games from the cloud” we see an optional path that could optionally backfire even more. You see, the shift that is speculated on with: “The prevailing rumour, spotted by Thurrott, is that Microsoft will release both a traditional console for high-end enthusiasts – likely building on the powerful Xbox One X, released in 2017 – as well as a cheaper model that will be streaming-only“, so how long until we see congestion on a new system, whilst the previous developed system is just too shallow? That and the overbearing marketing that every console shows are in equal measure showing to be aggravating to too many gamers at present. So when we see “Although Game Pass titles are downloaded to your local console, it could show Microsoft is developing a server structure to support streaming games to players in future. The Xbox Game Pass payment model would also be easily transferrable to a hypothetical ‘Xbox Cloud’ subscription for owners of the proposed streaming box“, we do see a solution that works from the Microsoft point of view, yet as games get bigger, and when we consider the recent blunder by intellectually challenged Bill Morrow of NBN when we were treated to “Morrow “didn’t ‘blame’ online gamers for congestion on the fixed wireless network”, because the real culprit is “concurrency” (that is, too many users hitting the network at once with bandwidth-hungry applications. Like video streaming. Or gaming), “in addition to higher-than-expected take-up and consumption”“, so he rephrased him blaming the gamers, yet with ‘Like video streaming. Or gaming‘, that whilst the clear evidence was that this was clearly the wrong statement to make. Two replies give us “Online gaming requires hardly any bandwidth ~10+ megabytes per hour. A 720p video file requires ~ 500+ megabytes per hour. One user watching a YouTube video occupies the same bandwidth as ~50 video gamers. The NBN chief might not be suitably qualified for this role.” So as non-qualified as Bill Morrow is expected to be, the second part is “The NBN is unable to cope with current demands, so projected increase in demands points to a crippled system in the near future. Billions wasted and potential destroyed“, this now reflects back on part of the speculated Xbox Johansson, nay Scarlett. You see, when those on a small budget are forced to stream, apart from the internet connection that they might no longer be able to afford, gives us that the Australian NBN congestion is pressured by an expected few millions of Scarlett users. Yup! That should solve it and even as we see an increasing amount of congestion articles pop their heads up; we see Microsoft moving into a cloud set streaming solution. So instead of fixing the flaws they had, they merely push their heads in the sand and give us another path to frustration. So as Network World gives us: “As enterprises accelerate their move to cloud, including the growing trend toward cloud office suites, such as Office 365 and Google Suite, where users expect LAN-like performance, challenges are mounting. According to Microsoft, Office 365 is growing at 43 percent, and as of the end of 2017 was boasting 120 million active users. A 2017 survey by TechValidate noted that despite increasing both firewall and network bandwidth capacity, nearly 70 percent of companies experienced weekly network-related performance issues after deploying Office 365. Gartner’s 2018 Strategic Roadmap for Networking, released earlier this year, noted that nearly all enterprises will need to look beyond MPLS and at re-architecting the WAN to optimize for cloud“, Microsoft is now ready to push as many gamers as possible in the setting where minimum packet settings are stretched to the age of 8-bit gaming. Yes, that was always going to be a good idea. Oh, and if you think that this is harsh, consider those providers taking the cheap way out initially in offering 5G like services on their 4G systems. Yes, these are different systems, yet the WAN is still used to push data across and now add 10 million players all downloading the speculated size of an 85 GB 4K game, so how long until that starts backfiring?

Now, we understand that Microsoft had to act and over time, the cloud would actually be for some a solution, that whilst we need to store the games somewhere, so what happens when up to 30 million Xbox gamers have to download amounts like that on a weekly foundation? How long until the pricing setting of the internet changes? How long until gamers are pushed into a corner on usage? When those gamers actually need the bandwidth of those watching 4K movies via a YouTube solution? This goes a lot wider than merely Australia and the UK, when we look at current congestion in New York, New Jersey, California and Texas, when those points get a setting that is no longer YouTube to gaming as 50:1, now it shifts to 4:1. How long until systems start to buckle?

Lets all be realistic, we do not know what the Xbox Scarlett is exactly, but the setting that the lifespan of the Xbox One X is to be less than 2 years, that is still a setting that is worrying for anyone who bought the Xbox One X this year. In the end, Wired speaks about the ‘genius step’ and gives us “Those who favour a physical collection, lack sufficient internet speeds, or simply want the bragging rights of having an incredibly powerful console can get the latter, while more casual or progressive – depending on how you view it – players can opt for a streaming device with an ever-evolving backend. With Sony and Nintendo investigating streaming, too, it might not only be Microsoft betting its future on the clouds“, we need to realise that the setting of ‘lack sufficient internet speeds‘, is partial denial. It is the setting of congestion that comes with the setting that gamers are likely to face as everyone is downloading the Netflix and subscription fee software solutions. All this did not require the New Xbox Scarlett; it merely required the Xbox One to have decent storage, something many have thrown into the faces of Microsoft. And there is nothing against the Scarlett, over time (2021-2023) that need would have optionally been clear, but in this stage where bandwidth is a bottleneck in many places, now it is about lousy timing, whilst we see the lack of care towards the gaming community by Microsoft. So even as they are in a stage where they look at ‘different metrics‘, the chances of many more future ‘former Microsoft fans‘ are moving to another platform.

In all this Sony has been on a similar step, we saw that with “Sony has been experimenting with cloud gaming through its PlayStation Now service since 2015, which allows players to stream classic and contemporary PlayStation titles to both PS4 and PC“. We see that there is in part a path here, but the setting that we need to see is ‘classic and contemporary PlayStation titles‘, games that tend to not go beyond 5GB, just like the Xbox 360 Games, and it is a perfect and as Microsoft is re-enabling those games on the Xbox ne, their gamers rejoice, no one denies that, yet try that with AC Origin 4K at 105 GB, or Assassin’s Creed Odyssey 4K 110 GB (speculated). Now stream that to all those users. There are no clear sales numbers for AC Origin (over all systems), but it goes into the millions, AC Origin was able to recapture many lost fans and that is likely to press towards even better sales of AC Odyssey. So when those are all cramping the networks, how long will it take to get it all on the systems and more important, is there even space for that game on non-PC systems?

This is the state of gaming. We are faced with more needs, better connection and more bandwidth. Some of it will be felt no later than the end of the year. The question becomes is it mere folly from some?

Is it folly or foiled folly?

With Microsoft that is hard to say, the steps are not outlined, so we need to take care not to rely on rumours until the official unveiling is done. Even the more reliable places (GamesRadar and Wired) are full of speculation and ‘expectations’, which is a dangerous setting to have. Even I am in a dangerous place, because my speculations are based on several settings, but not on the official word from Microsoft (which has been a lot less reliable lately). I personally believe that the hardware and OS fixes could give the Xbox One X at least 2-3 years, whilst we see the optional maturity of GamePass and other streaming solutions. No one denies that these paths will give options and opportunities, but remain sceptical on the setting that is relying on an infrastructure that is showing fatigue and dangers of buckling in several places, angering Microsoft gamers even more, in a time that Microsoft really cannot afford angering their gaming population.

All this is about to be the second round in the console wars, we have seen the equally speculated setting of the PS5, and there are already the speculated articles on how one is better and more optional in versatility then the other. Yet in all this Microsoft never stopped harassing the users, even after it had to back paddle on ‘always online‘, this is a setting that is still fresh in the mind of players, so there is that issue to consider, in addition, all this comes to light AFTER the Nintendo Switch will have surpassed the Xbox One total sales within 2 years, so there is that stinging pain for Microsoft to consider. In addition, the Nintendo Switch hit Sony equally hard, even as Nintendo cannot surpass total sales of the PS4, the monthly sales has set Sony to the number two spot behind Nintendo, so they too need to up their game. Even as we see that the Sony following is massive, the next generation will not be about total consoles, it will be about software sales and at present Nintendo Switch is breaking all the records.

I also predict that there will be a shift in gaming on another level. As we see the records that Fortnite is breaking, we need to realise that the indie developers are going to be a lot larger next time around. We have seen great work from some of them and even as we will not deny that Ubisoft and Bethesda take the lead, the Gran Turismo of outer space (Elite Dangerous) has now surpassed 2.75 million copies sold, in a multi-billion dollar industry that mile stone gets noticed by everyone. Add to that Subnautica, one of the most original RPG survival games this decade, which is now at the 2 million copies market, all three makers realise that as software sales is king in the next round, the indie developers will take a much more central role in gaming than ever before. I still have high hopes for the slightly delayed remastered masterpiece called System Shock. Nightdive is showing to up the ante by a fair bit and even as some have played the game before (close to 100% of all kick-starters), the setting that we forget is that some titles are even grander then the original was, because the remastered edition gets to enjoy 20 decades of gaming evolution, whilst the gamer was unaware of that shift. The same is seen with the new Resident Evil 2, so when it comes to gaming, some of the amazing works in the past are likely to be even more overwhelming in the new jacket, so as consoles are given new opportunity to create engagement, both Sony and Microsoft have forgotten to adhere to those levels of engagement in almost equal measure. There are other opportunities here, but that lies with some of the visionaries that also heeded the calls I made last week, making me correct in all this one additional time.

Even as the future of gaming might be uncomfortable to some degree for one of the players, it seems clear that overall gaming remains gaining forward momentum, that is, unless some will rely on congestion not to become an issue ever, at that point all bets are off.

Yet, for the Switch, their prospects are actually better than ever before, even as some claim that the targets will fall short by 10%, the selling for games in Japan alone surpassed the 5 million mark this year, which is actually excluding all the sales in the eShop, so they are already making quite the leap forward. In equality, Microsoft with GamePass is seeing large gains there too, giving us the clarity that the gaming future will be about the software sales to a much larger extent than ever before.

 

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They did what?

Newsweek is bringing out the news, news that had me rattled. The story (at https://www.newsweek.com/saudi-arabia-bans-47-popular-video-games-general-commission-audio-visual-1028013) gives us ‘Saudi Arabia bans 47 popular video games including ‘Assassins Creed,’ ‘Deadpool’ And ‘Final Fantasy’‘. For a moment I could not fathom why video games would be banned. Now, even as Deadpool is unlikely to be my choice of game ever. It does have a ‘tongue-in-cheek’ approach to gaming, which gives it a positive flair. Yet overall, even as I loved the movies, I never read the comic books, so there is a gap there and I reckon that the comic book fans are most likely the ones who would want the game.

So, I was intrigued to learn what the reasons were. The article merely gives me “The kingdom’s General Commission for Audio-Visual Media said Monday that 47 games will be banned for violating rules and regulations“, pretty much all the media gives the same setting some of them give other titles, even though as far as I could tell, none gave the full list. All of them set the stage that the game ‘Blue Whale Challenge‘ is the starting point for the decision involved. Now, I do get the fact that censorship remains strong in Saudi Arabia, the fact that this is the first year that the cinemas are open, the movies are still all to be screened before allowed in the cinema.

The National (at https://www.thenational.ae/world/gcc/after-suicide-in-saudi-arabia-parents-urged-to-do-more-to-curb-gaming-effects-1.746328) had another side in all this. Here we see one of the Saudi fathers in question giving us: “A Saudi father has blamed the suicide of his 12-year-old son on an online game that he said “broke the spirit” of his child. But therapists and gaming experts say the onus is on parents to step in“, I feel sorry for the loss of that father and the other parents. Yet in this part, even as a gamer and gaming expert for decades, I do not agree with the response. Yes, parents need to step in at time, yet the setting given against that father is unrealistic. You see, for a large portion of the world, gaming is life. Let me explain that, so that you do not get the wrong idea. Our lives are bettered through social interaction, at times we also need our own space to unwind, to relax and let the brain work things out. Gaming allows for all that. The multiplayer games allow friends and schoolmates to compete and sometimes cooperate in games like Fortnite and online RPG’s. By ourselves we can escape our place for a little while and seek comfort elsewhere. I myself can lose myself for hours in Minecraft by myself and feel really awesome after an hour or so, games have that ability. The nice part of Minecraft is that you can play it at times without even thinking, a version of virtual Lego that allows you to create, explore as well as destroy spiders and skeletons. Now with the ocean world addition the game just become more than twice the size it already was. It is great to game at times. All these games are positive reinforcements, no matter what the game is. You might be scared of every corner in Bloodborne; you might see the cliffs and not know the next move like a Tomb Raider should, or sneak through the corridors removing the henchmen of the Arkham Knight. None of them are negative against you and for the most they are positive parts. Even in Assassins Creed where you are correcting great injustice through killing mind you. You are one against an army! It is a challenge and at times even more. The cultural references and the additional scenes in Assassins Creed Origin were overwhelming, making it a learning experience as well.

In the darkness there are monsters

Yes, there are monsters too; in this case it is one person. It is Philipp Budeikin. The information on him is sketchy to an extent. He is a former psychology student who was expelled from his university for reasons I have not found yet. According to his own claims he invented the game in 2013. In more than one source we (BBC was one of them) he gives it to the press that his intention was to cleanse society by pushing persons to suicide whom he deemed as having no value, they were he referred to as “biological waste”. This is new; this is the first time where someone with psychological skills was out to make children destroy their own life. The game known as the ‘Blue Whale Challenge‘, the game allegedly instructs challengers to participate in a series of strange and disturbing challenges. These can include live streaming self-harm and staying up late to watch horror movies (source: The New Arab). The challenges are stated to grow increasingly extreme, until they are reportedly instructed to kill themselves as part of the 50th and final challenge. Apart from any person doing that, or being willing to do that. The fact that someone is willing to go this path (I refer to the game maker) is just weird and insane. In addition, the fact that this person was intentionally and knowingly targeting vulnerable people and the fact he is merely facing 3 years in jail is equally an issue. I will be the first one to sign any petition to ban this game for life on a global scale. This is not about the freedom of expression; this is not about freedom of speech. This is about protecting children! I have seen weird games in my lifetime. The most offensive game I saw was on the Commodore-64 in the late 80’s. It was a game called ‘Paki bang’, an offensive game where you have to shoot Pakistani’s. You got 1 point for every Pakistani you shot and -1000 for every Caucasian. It was offensive and I walked away within a minute, a game with absolutely no redeeming values, little did I know how bad could turn to worse. In my life, the setting where children are intentionally targeted by someone with psychological skills is just too unnatural; the setting clearly makes Philipp Budeikin “biological waste”, as he states the value himself. I do like and agree with the response that we see in The National. With “Omar Sharif, owner of Geeky Lizard, a gaming community and store in Dubai states: “But it’s the job of parents to make sure that kids are engaging in healthy online habits”“, I believe that to be a truth, online has many positive sides, but it has negative sides too. Parents need to be aware what their children are up to, it might not make sense at times to parents, but there is a difference between kids shouting at their friends in competition and collaboration in a game, against the setting that they are given a challenge to physically and emotionally harming themselves. We can argue that children do not always realise this, but the setting of protecting ourselves form harm is coded in our DNA, we tend to not act in self harm, the fact that ‘Blue Whale Challenge‘ is stripping away these defences is an issue and the ‘defence’ given by some with “But therapists and gaming experts say the onus is on parents to step in” is not one that I can agree with. The fact that this ‘Blue Whale Challenge‘ is not hunted down on every server by government and hackers alike is much larger issue. This setting is so unnatural that parents would not have been ready. We all should have stepped up and made sure that any server having this software got hacked and all its data removed any way possible.

In the end, the Saudi government will need to make another ruling here, it might not be immediate, but in the long run it is perhaps essential to consider the reason for any games banned other than ‘Blue Whale Challenge‘. In the end, we need to realise that Saudi Arabia has strict rules on what is allowed and the event that caused the death of two children was the one step that caused a clamp down on certain matters. Saudi Arabia has a sovereign right here. Gamers might not like it, but it is a reality. Even as we might not agree with the verdict on nearly all but one game getting the “Saudi Arabia today banned dozens of video games that it says lead children to harm themselves” label of non-approval.

Time will tell on how things evolve, in the end, we need to realise that it is a list of 47, whilst most consoles have hundreds of titles that were not banned, let’s make sure that we do not forget that part of the equation either.

In other gaming news

The predictions I have given in the past regarding Butterfingers Microsoft versus Eagerly Innovating Nintendo is taking a stronger turn, unofficial numbers (and not from a reliable source I must add) have implied the setting that Nintendo has now approached the 2/3rd marker. It is about to pass (or has just passed) the line where since the release of the Nintendo Switch (March 2017) now equaled two thirds of all the Microsoft Xbox One sold in its life cycle (since November 2013). In less than 18 months it has reached the speculated 2/3rd marker (It is hard to be precise as Microsoft is no longer releasing total consoles sold). It might be because the ‘most powerful console in the world‘ is getting surpassed by the weakest one, but that would be speculation on my side. I see it as the price for being short sighted and narrow minded, not to mention the inability to listen to their customers. 3 elements that became the alleged cause on a lessened revenue path for ‘the most powerful console in the world’.

That moment is still important, it is the clear message that it is all about playing the game and Microsoft has not been doing that. Even as Forbes gave us merely 4 days ago “Microsoft continues to surprise us with strong support for backwards compatibility and an equally remarkable offering with its subscription Xbox Games Pass as it quickly becomes the Netflix of video games” (at https://www.forbes.com/sites/erikkain/2018/07/14/xbox-one-vs-ps4-vs-nintendo-switch-the-state-of-the-console-wars-in-2018/#21fbe2571a8e), yet it is interesting that Forbes seems to be so protective of Microsoft, ignoring that the ‘the Netflix of video games‘ does so with a massively inferior storage system. It talks hard against Sony (validly I might add), and acknowledges the ‘Nintendo has had a remarkable resurgence‘ with the added ‘but investors are still spooked about the system‘, is that not interesting on how soft Forbes is on Microsoft? so as we get ‘will investors ever give Nintendo a break?‘, which might be a valid statement, yet it is not properly set in the dimension against the Microsoft failures (four times over), as well as ‘and will Sony stop being such sore winners?‘, which is a fair call, yet the question is how many are truly hurt by no cross playing? In the past it was never an option and we all wanted it, Sony might not be ready on a few levels, but the Sony remark is still valid, correct and acceptable, so why be so soft on Microsoft, because they are getting a beating from Nintendo? I do not recall such sentimental considerations when Microsoft Word took WordPerfect to an abattoir and gutted it completely. It was not about consideration then, so why is it now?

I am still uncertain whether Nintendo Switch will surpass Microsoft before New Year’s evening this year. The delay of 2-3 big titles are largely the cause of that, yet in light of the amount of games released, there is good cause for joy around Christmas time for Nintendo. At that point it does not really matter whether the Xbox One life cycle sales gets surpassed no sooner than Q1 2019. What matters is that gamers get to play games, perhaps it will wake up the board of directors of Microsoft to rethink their choices on all the times that they fumbled the ball, because one fumble was enough to end a console in the past (with the exception of the Sega Dreamcast, they lost because Sony was willing to be the marketeer with deadly intent). Or perhaps the fact that Microsoft advertises in Forbes? I might be speculating on the three steps on a certain Wi-Fi enabled print ad, but that does not take away the setting that we see the valid existence of ‘its subscription Xbox Games Pass‘. For me that setting comes across as someone telling a leprechaun to go screw an elephant, to which the leprechaun responds: ‘with what?‘

Having a small drive tends to be not so memorable. #PunIntended

 

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Telstra, NATO and the USA

There are three events happening, three events that made the limelight. Only two seem to have a clear connection, yet that is not true, they all link, although not in the way you might think.

Telstra Calling

The Guardian (at https://www.theguardian.com/business/2018/jun/20/telstra-to-cut-8000-jobs-in-major-restructure) starts with ‘Telstra to cut 8,000 jobs in major restructure‘. Larger players will restructure in one way or another at some point, and it seems that Telstra is going through the same phase my old company went through 20 years ago. The reason is simple and even as it is not stated as such, it boils down to a simple ‘too many captains on one ship‘. So cut the chaff and go on. It also means that Telstra would be able to hire a much stronger customer service and customer support division. Basically, it can cut the overhead and they can proclaim that they worked on the ‘costing’ side of the corporation. It is one way to think. Yet when we see: “It plans to split its infrastructure assets into a new wholly owned business unit in preparation for a potential demerger, or the entry of a strategic investor, in a post-national broadband network rollout world. The new business unit will be called InfraCo“. That is not a reorganisation that is pushing the bad debts and bad mortgages out of the corporation and let it (optionally) collapse. The congestion of the NBN alone warrants such a move, but in reality, the entire NBN mess was delayed for half a decade, whilst relying on technology from the previous generation. With 5G coming closer and closer Telstra needs to make moves and set new goals, it cannot do that without a much better customer service and a decently sized customer support division, from there on the consultants will be highly needed, so the new hiring spree will come at some stage. The ARNnet quote from last month: “Shares of Australia’s largest telco operator Telstra (ASX:TLS) tumbled to their lowest in nearly seven years on 22 May, after the firm was hit by a second major mobile network service outage in the space of a month“, does not come close to the havoc they face, it is not often where one party pisses off the shareholders, the stakeholders and the advertisers in one go, but Telstra pulled it off!

A mere software fault was blamed. This implies that the testing and Q&A stage has issues too, if there is going to be a Telstra 5G, that is not a message you want to broadcast. The problem is that even as some say that Telstra is beginning to roll out 5G now, we am afraid that those people are about to be less happy soon thereafter. You see, Telstra did this before with 4G, which was basically 3.5G, now we see the Business Insider give us ‘Telstra will roll out 2Gbps speeds across Australian CBDs within months‘, but 2Gbps and 10Gbps are not the same, one is merely 20%, so there! Oh, and in case you forgot the previous part. It was news in 2011 when ABC gave us (at http://www.abc.net.au/technology/articles/2011/09/28/3327530.htm) “It’s worth pointing out that that what Telstra is calling 4G isn’t 4G at all. What Telstra has deployed is 1800MHz LTE or 3GPP LTE that at a specification level should cap out at a download speed of 100Mb/s and upload speed of 50Mbps [ed: and the public wonders why we can’t just call it 4G?]. Telstra’s sensibly not even claiming those figures, but a properly-certified solution that can actually lay claim to a 4G label should be capable of downloads at 1 gigabit per second; that’s the official 4G variant known as LTE-A. Telstra’s equipment should be upgradeable to LTE-A at a later date, but for now what it’s actually selling under a ‘4G’ label is more like 3.7-3.8G. “3.7ish G” doesn’t sound anywhere near as impressive on an advertising billboard, though, so Telstra 4G it is“, which reflects the words of Jeremy Irons in Margin Call when he states: “You can be the best, you can be first or you can cheat“. I personally think that Telstra is basically doing what they did as reported in 2011 and they will market it as ‘5G’, giving premise to two of the elements that Jeremy Irons mentioned.

This now gives a different visibility to the SMH article last week (at https://www.smh.com.au/business/companies/how-a-huawei-5g-ban-is-about-more-than-espionage-20180614-p4zlhf.html), where we see “The expected ban of controversial Chinese equipment maker Huawei from 5G mobile networks in Australia on fears of espionage reads like a plot point from a John le Carre novel. But the decision will have an impact on Australia’s $40 billion a year telecoms market – potentially hurting Telstra’s rivals“, as well as “The Sydney Morning Herald and The Age reported in March that there were serious concerns within the Turnbull government about Huawei’s potential role in 5G – a new wireless standard that could be up to 10 times as powerful as existing mobile services, and used to power internet connections for a range of consumer devices beyond phones“, you see I do not read it like that. From my point of view I see “There are fears within the inner circle of Telstra friends that Huawei who is expected to offer actual 5G capability will hurt Telstra as they are not ready to offer anything near those capabilities. The interconnectivity that 5G offers cannot be done in the currently upgradable Telstra setting of a mere 2bps, which is 20% of what is required. Leaving the Telstra customers outside of the full range of options in the IoT in the near future, which will cost them loads of bonus and income opportunities“. This gives two parts, apart from Optus getting a much larger slice of the cake, the setting is not merely that the consumers and 5G oriented business is missing out, private firms can only move forward to the speed that Telstra dictates. So who elected Telstra as techno rulers? As for the entire Huawei being “accused of spying by lawmakers in the US“, is still unfounded as up to now no actual evidence has been provided by anyone, whilst at the same speed only a week ago, the Guardian gave us ‘Apple to close iPhone security gap police use to collect evidence‘, giving a clear notion that in the US, the police and FBI were in a stage where they were “allowed to obtain personal information from locked iPhones without a password, a change that will thwart law enforcement agencies that have been exploiting the vulnerability to collect evidence in criminal investigations“, which basically states that the US were spying on US citizens and people with an iPhone all along (or at least for the longest of times). It is a smudgy setting of the pot calling the kettle a tea muffler.

The fact that we are faced with this and we prefer to be spied on through a phone 50% cheaper is not the worst idea. In the end, data will be collected, it is merely adhering to the US fears that there is a stronger setting that all the collected data is no longer in the US, but in places where the US no longer has access. That seems to be the setting we are confronted with and it has always been the setting of Malcolm Turnbull to cater to the Americans as much as possible, yet in this case, how exactly does Australia profit? I am not talking about the 37 high and mighty Telstra ‘friends’. I am talking about the 24,132,557 other Australians on this Island, what about their needs? If only to allow them than to merely get by on paying bills and buying food.

Short term and short sighted

This gets us to something only thinly related, when we see the US situation in ‘Nato chief warns over future of transatlantic relationship‘. The news (at https://www.theguardian.com/world/2018/jun/19/transatlantic-relationship-at-risk-says-nato-chief) has actually two sides, the US side and the side of NATO. NATO is worried on being able to function at all. It is levied up to the forehead in debts and if they come to fruition, and it will they all drown and that requires the 27 block nation to drastically reduce defence spending. It is already trying to tailor a European defence force which is a logistical nightmare 6 ways from Sunday and that is before many realise that the communication standards tend to be a taste of ‘very nationally’ standard and not much beyond that point. In that regard the US was clever with some of their ITT solutions in 1978-1983. Their corn flaky phones (a Kellogg joke) worked quite well and they lasted a decent amount of time. In Europe, most nations were bound to the local provider act and as such there were all kinds of issues and they all had their own little issues. So even as we read: “Since the alliance was created almost 70 years ago, the people of Europe and North America have enjoyed an unprecedented period of peace and prosperity. But, at the political level, the ties which bind us are under strain“, yup that sounds nice, but the alliances are under strain by how Wall Street thinks the funding needs to go and Defence is not their first priority, greed is in charge, plain and simple. Now, to be fair, on the US side, their long term commitment to defence spending has been over the top and the decade following September 11 2001 did not help. The spending went from 10% of GDP up to almost 20% of GDP between 2001 and 2010. It is currently at about 12%, yet this number is dangerous as the economy collapsed in 2008, so it basically went from $60 billion to $150 billion, which hampered the infrastructure to no end. In addition we get the splashing towards intelligence consultants (former employees, who got 350% more when they turned private), so that expenditure became also an issue, after that we see a whole range of data gathering solutions from the verbose (and not too user friendly) MIIDS/IDB.

In CONUS (or as you might understand more clearly the contiguous United 48 States; without Alaska and Hawaii), the US Army Forces Command (FORSCOM) Automated Intelligence Support Activity (FAISA) at Fort Bragg, NC, has access to the MIIDS and IDB by tactical users of the ASAS, and they maintain a complete copy of DIA’s MIIDS and IDB and update file transactions in order to support the tactical user. So there are two systems (actually there are more) and when we realise that the initial ASAS Block I software does not allow for direct access from ASAS to the FAISA System. So, to accomplish file transfer of MIIDS and IDB files, we are introduced to a whole range of resources to get to the data, the unit will need an intermediate host(s) on the LAN that will do the job. In most cases, support personnel will accomplish all the file transfers for the unit requesting that intel. Now consider 27 national defence forces, one European one and none of them has a clue how to get one to the other. I am willing to wager $50 that it will take less than 10 updates for data to mismatch and turn the FAISA system into a FAUDA (Arabic for chaos) storage system, with every update taking more and more time until the update surpasses the operational timeframe. That is ample and to the point as there is a growing concern to have better ties with both Israel and Saudi Arabia, what a lovely nightmare for the NSA as it receives (optionally on a daily basis) 9 updates all containing partially the same data (Army-Navy, Army-Air force, Army-Marines, Navy-Air force, Navy-Marines, Air force-Marines, DIA, DHS and Faisa HQ). Yes, that is one way to keep loads of people employed, the cleaning and vetting of data could require an additional 350 hours a day in people to get the vetting done between updates and packages. In all this we might see how it is about needing each other, yet the clarity for the US is mostly “Of the 29 Nato members, only eight, including the US and the UK, spend more than 2% of their GDP on defence, a threshold that the alliance agreed should be met by all the countries by 2024. Germany spent €37bn (£32.5bn), or 1.2% of GDP, on defence last year“, it amounts to the US dumping billions in an area where 28 members seem to have lost the ability to agree to standards and talk straight to one another (a France vs Germany pun). In all this there is a larger issue, but we will now see that in part three

Sometimes a cigar is an opportunity

you see, some saw the “‘Commie cadet’ who wore Che Guevara T-shirt kicked out of US army” as an issue instead of an opportunity. The article (at https://www.theguardian.com/us-news/2018/jun/19/west-point-commie-cadet-us-army-socialist-views-red-flags) gives light to some sides, but not to the option that the US basically threw out of the window. You see the Bill of rights, a mere piece of parchment that got doodled in 1789 offering things like ‘freedom to join a political party‘, as we see the setting at present. The issue as I see it is the overwhelming hatred of Russia that is in play. Instead of sacking the man, the US had an opportunity to use him to see if a dialogue with Cuba could grow into something stronger and better over time. It might work, it might not, but at least there is one person who had the option to be the messenger between Cuba and the US and that went out of the window in a heartbeat. So when we see: “Spenser Rapone said an investigation found he went online to advocate for a socialist revolution and disparage high-ranking officers and US officials. The army said in a statement only that it conducted a full investigation and “appropriate action was taken”“. Was there a full investigation? To set this in a proper light, we need to look at NBC (at https://www.nbcnews.com/news/us-news/sexual-assault-reports-u-s-military-reach-record-high-pentagon-n753566), where we see: “Service members reported 6,172 cases of sexual assault in 2016 compared to 6,082 last year, an annual military report showed. This was a sharp jump from 2012 when 3,604 cases were reported“, we all should realise that the US defence forces have issues, a few a hell of a lot bigger than a person with a Che Guevara T-Shirt. So when we ask for the full investigations reports of 6172 cases, how many have been really investigated, or prosecuted on? NBC reported that “58 percent of victims experienced reprisals or retaliation for reporting sexual assault“, so how exactly were issues resolved?

Here we see the three events come together. There is a flawed mindset at work, it is flawed through what some might call deceptive conduct. We seem to labels and when it backfires we tend to see messages like ‘there were miscommunications hampering the issues at hand‘, standards that cannot be agreed on, or after there was an agreement the individual players decide to upgrade their national documents and hinder progress. How is that ever going to resolve issues? In all this greed and political needs seem to hinder other avenues though players that should not even be allowed to have a choice in the matter. It is the setting where for close to decades the politicians have painted themselves into a corner and are no longer able to function until a complete overhaul is made and that is the problem, a solution like that costs a serious amount of funds, funds that are not available, not in the US and not in Europe. The defence spending that cannot happen, the technology that is not what is specified and marketing will merely label it into something that it is not, because it is easier to sell that way. A failing on more than one level and by the time we are all up to speed, the others (read: Huawei) passed us by because they remained on the ball towards the required goal.

So as we are treated to: “A parliamentary hearing in Sydney got an extra touch of spice yesterday, after the chief executive of NBN Co appeared to finger one group of users supposedly responsible for congestion on NBN’s fixed wireless network: gamers“, whilst the direct setting given is “Online gaming requires hardly any bandwidth ~10+ megabytes per hour. A 720p video file requires ~ 500+ megabytes per hour. One user watching a YouTube video occupies the same bandwidth as ~50 video gamers“, we can argue who is correct, yet we forgot about option 3. As was stated last week we see that the largest two users of online games were Counterstrike (250MB/hour) add Destiny 2 (300 MB/hour), whilst the smallest TV watcher ABC iView used the same as Destiny 2, the rest a multitude of that, with Netflix 4K using up to 1000% of what gamers used (in addition to the fact that there are now well over 7.5 million Netflix users, whilst the usage implies that to be on par, we need 75 million gamers, three times the Australian population). Perhaps it is not the gamers, but a system that was badly designed from the start. Political interference in technology has been a detrimental setting in the US, Europe and Australia as well, the fact that politicians decide on ‘what is safe‘ is a larger issue when you put the issues next to one another. If we openly demand that the US reveal the security danger that Huawei is according to them, will they remain silent and let a ‘prominent friend‘ of Telstra speak?

When we look one tier deeper into NATO, they themselves become the source (at https://www.nato-pa.int/document/2018-defence-innovation-capitalising-natos-science-and-technology-base-draft-report) with: ‘Capitalising on Nato’s Science and Technology Base‘. Here we see on page 5: “In an Alliance of sovereign states, the primary responsibility to maintain a robust defence S&T base and to discover, develop and adopt cutting-edge defence technologies lies with NATO member states themselves. Part of the answer lies in sufficient defence S&T and R&D budgets“. It is the part where we see: ‘adopt cutting-edge defence technologies lies with NATO member states themselves‘ as well as ‘sufficient defence S&T and R&D budgets‘. You introduce me to a person that shows a clear partnership between the needs of Philips (Netherlands) and Siemens (Germany) and I will introduce you to a person who is knowingly miscommunicating the hell out of the issue. You only need to see the 2016 financial assessment: “After divesting most of its former businesses, Philips today has a unique portfolio around healthy lifestyle and hospital solutions. Unlike competitors like GE Healthcare and Siemens Healthineers, the company covers the entire health continuum” and that is merely one field.

Rubber Duck closing in on small Destroyer.

In that consider a military equivalent. The 5th best registered CIWS solution called MK15 Phalanx (US), the 3rd position is for the Dutch Goalkeeper (Thales Netherlands) and the 2nd best CIWS solution comes from the US with the Raytheon SeaRAM. Now we would expect every nationality would have its own solution, yet we see the SeaRAM was only adopted by Germany, why is it not found in the French, Italian, Spanish and Canadian navy? Belgium has the valid excuse that the system is too large for their RIB and Dinghy fleet, but they are alone there. If there is to be true connectivity and shared values, why is this not a much better and better set partnership? Now, I get that the Dutch are a proud of their solution, yet in that entire top list of CIWS systems, a larger group of NATO members have nothing to that degree at all. So is capitalising in the title of the NATO paper actually set to ‘gain advantage from‘, or is it ‘provide (someone) with capital‘? Both are options and the outcome as well as the viability of the situation depending on which path you take. So are the Australians losing advantage from Telstra over Huawei, or are some people gaining huge lifestyle upgrades as Huawei is directed to no longer be an option?

I will let you decide, but the settings are pushing all boundaries and overall the people tend to not benefit, unless you work for the right part of Palantir inc, at which point your income could double between now and 2021.

 

2018 – DEFENCE INNOVATION – ALLESLEV DRAFT REPORT – 078 STC 18 E

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Commerce inverted

A decently intelligent salesperson educated me (some time ago) in the concept of think global, act local. it is something to live by for several reasons. It made perfect business sense, yet what I did not know at the time that it came from the consideration towards the health of the entire planet; to take action in communities and cities. It comes from that ‘sane’ period of time when individuals were coming together to protect habitats and the organisms that live within them. It is what founds the event we now call grassroots efforts, occurring on a local level and are primarily run by volunteers and helpers. So when we consider this and in the business sense we see that It asks that employees to consider the global impact of their actions. It can be applied on a near universal scale and it is a setting of common sense as I see it. So why exactly is Microsoft doing the opposite of it by acting global on a local way of thinking?

Now, they are not alone, but they are the most visible one, because that is how they played the game themselves. When you want to consider an eCommerce move, you need to consider what you are up against and adjust your model accordingly. So why exactly do they advertise the new game Shadow of the Tombraider for AU$144 and the Digital download for AU$114, whilst the shops in Sydney are already offering it for AU$79 and a special edition for AU$89? How does a 42GB download (speculated size) become 44% more expensive, whilst getting an actual physical copy in Sydney is stated to be up to 61% more expensive to download from the Microsoft store? So here we saw (all over the E3) ‘pre-order it on the Microsoft store‘ to be slightly too none lucrative for anyone to ever consider it. Another (weaker) example is FIFA19, where the download is a whole AU$2 cheaper than the physical copy. Yes, it seems to make perfect sense that 4-11 hours download to get that game AU$2 cheaper, does it not?

Now, in itself, I have no issues with the Microsoft store, there are several perfect examples where the store comes with awesome deals, absolutely a given, but now, just after the E3, the new games are what counts and that is where we tend to look. OK, not everyone, I saw ‘games coming soon‘ and the entry was the anticipated game ‘We happy few‘, so I wanted to take a look at what it would cost (and when it is released), and guess what, it wasn’t even in there at all. It is just as deceptive as ‘Play FIFA World Cup Free‘, whilst you are taken to the FIFA18 game of AU$24 (which is a good deal) and in the text is somewhere that it is an addition, a free DLC for anyone who has FIFA18, so why not state ‘Free FIFA 18 World cup DLC‘? It would clearly indicate that it is part of FIFA18 and gives out that it comes with a DLC. None of that is seen and Microsoft is not learning how to properly play the game, not to treating gamers like kids, but like the savant controller users most of them are (and many of them are adults). Microsoft needs to up their game by a fair bit at present.

Oh, and before you think that this is all me, that this is merely an error. I first mentioned it in regards to Shadows of War on May 13th in the article ‘It is done!‘ (at https://lawlordtobe.com/2018/05/13/it-is-done/). There the difference was 50%. Microsoft made no adjustments of any kind. Now, let’s be clear, they are not required to do that, yet in light of the evidence we see where buying from the Microsoft Store will regularly be well over 30% more expensive than a physical copy, why would we consider getting new games there unless we needed that title desperately? This gets us to the entire ‘think local, act global‘. When the question becomes: ‘we need x% margin‘, and when it comes from an overpriced place, the equation changes and logic goes out the window (as I personally see it).

So when we tally the issues that Phil Spencer has on his desk, we also feel sorry for the man. Not, pity mind you, I do not give a hoot about giving him pity, his income is likely in line with a fortune 500 CEO, so he is laughing to the bank on payday (every month), yet he does have an awful mess to clean up from the previous sceptre wielding bosses, not a job I envy.

You see, these small matters are important. The gap with Nintendo is getting smaller and when you consider that Fortnite was downloaded 2 million times in the last 24 hours, you get to see the issue. These players will play on route to somewhere, it merely takes a view for others not having a Switch to consider one getting one at the earliest option, the Fortnite clans are also growing the Nintendo Switch population and cross play gives these people options to get the Switch. The bad side for Microsoft is that they buy additional games, non-Xbox games and that is where the hurt begins, because any gamer will initially get 3-4 games, so that takes an additional $300 away from both Sony and Microsoft. And that is not all, what kind of an impact do you think 120 million Fallout shelter users can make? You see part of this is that the top 10 of downloaded games has 5-7 titles with well over a million downloads, those numbers rack up. Anyone with a passion for multiplayer gaming will not ignore millions of gamers, especially when it comes to half a dozen games of multi-player capable titles. The numbers start to add up at that point, so when we see such shifts Microsoft really cannot afford the issues seen in the Microsoft store as they are at present and it has been an issue for a long time. Their only positive side is that Sony made pretty much the same mistake from day one, so there is no competitive issue on that side for them.

That brings us to another side, which to some regard shows Microsoft marketing dropping the ball. To be honest, it took me by surprise as well. We got to see a filmclip at the Bethesda show with a very special edition of Skyrim. We all laughed, yet the joke is on us, so as Business Insider (at https://www.businessinsider.com.au/skyrim-very-special-edition-amazon-echo-alexa-bethesda-video-2018-6) gives us ‘you can actually download the game for your Echo‘, and with Keegan-Michael Key on the sofa, why would you not think it was comedy? Yet when you look at Amazon (at https://www.amazon.com/dp/B07D6STSX8), you get the goods. So there is an actual Skyrim Very Special Edition on Amazon. The movie you can watch again (at https://www.youtube.com/watch?time_continue=1&v=FnEW6dX_BmU). When we read: “Fans have since uploaded videos of themselves playing “Skyrim: Very Special Edition.”“, we see that Bethesda marketing is creating waves in several fields on several places and in places where we never thought to look before. So as we keep on seeing ‘the most powerful console in the world‘, there is a much larger need to adjust view and vision. Even as the hardware is slightly too flawed, the Game Pass, which I tend to call: ‘GamerPass’ is something to work with. Anyone who has the intent of buying more than 2 games a year would be crazy not to get it. No matter the congestion, the hardware flaws and other matters. Game Pass is an almost certain game changer for Microsoft, it will give them time to clean up other matters and it will set the stage for more. So why am I not seeing Game Pass on YouTube and on web pages at least once a day? In the last 3 days I have seen nothing from Microsoft. Anthem, Fallout 76, Summerset, Fortnite and a few others, they all got their advertisement minute in (more than once I might add), not Game Pass though. The digital visibility is everything and Microsoft seems to be blindly staring at some surface (pun intended), how will that help Phil Spencer? I might not be pro Microsoft, yet I remain pro-gaming no matter what format it is on. There lies the setting from both EA Access and Game Pass, to give but a simple example.

None existing example

When printing these ‘credit card funds‘ to buy and enter a code on your console, why do places like Gamestop, JB Hifi, EB Games not have the Game Pass out in front? There seems to be an English version. Why can’t we get a load-n-go Microsoft debit card to use for the Xbox for gamers? All simple implementations of systems that are already in the field, with additional account linking as well as additional download bonuses with every purchase (over a specific amount). If visibility is the essential need of any console, I am confronted with a personal belief that Microsoft Marketing is looking at the wrong surface, the surface of some tablet, not the surface of a 130 billion dollar a year industry. Does Microsoft want to matter or not, that should become the thought on the front of anyone’s mind that has one. I am getting pissed off and angry for the same reason I have been pissed off with Yves Guillemot (he apparently owns Ubisoft) for half a decade. He had an amazing IP and let it go to waste for years. We are starting to see the same thing here and it becomes a much larger field of where Microsoft needs to look. We can agree that to some extent Ubisoft is adjusting its trajectory (last 2 years already), now we see Microsoft starting a similar spiraling downfall (from the gamers point of view). Some things cannot be prevented, but a lot of them can be fixed and change the path for the future. It needs a visionary! The presentation showed that Phil Spencer has vision, but is it enough and will is he fast enough to correct all the previous mistakes (not done by him), that is the part I cannot tell at present. It is also unfair to confront him this strong a mere two days after the E3, but he needs to recognise that the third period is starting and he has 2 goals against him, so he needs to get his star players on the ice and against the teams that are slowing him down, even if it is his own Azure team dragging issues along (a 2014 issue). Now as the game changes, or better stated as Microsoft wants to change the game, they need to be on the ball all the time and that does not seem to be the case (a personal observation). You cannot do this with a static shop 11% the size of an Apple store down the road (less than 100 metres down the road), you do it be creating engagement. You set the stage where everyone can game for an hour and feel the goods, to get the parents involved and show why the Game Pass is the solution, get to the mothers, seeing how AU$120 per year gets them 100 games (valued at an average total of AU$ 7500), and how that value increases year after year, especially on money saved from not buying games.

Get the ‘Consider Game Pass‘ on every digital download card you buy in store, post office and supermarket. Because parents see the ones in the post office and supermarket, these places can start engagement, a path that gives long term visibility. In all honesty, I haven’t seen any of that. Is it merely placement of product? If it is that important, I should see something like that twice a day and not on my console, when I am there, I merely want to start the game I felt like playing.

Oh, and that is not merely my thought, Google has all these free advertising classes on learning to use their products, pretty much stating the same thing. The foundation of digital marketing seems to be missing. So when I get to the start page of a place like JB Hifi (everyone in Australia knows that one), I would care less on seeing ‘Surface Pro‘ every time I get there, There is no mention at all of Game Pass. I can actually search ‘Game Pass’ and I get all kinds of passes and the 19 linked to the Xbox One, not one is about the Game Pass. That is the game! That is how you lose it, by merely not having visibility. Oh, and they are not alone, seeking it on Amazon gives you one option in the ‘Currency & Subscription Cards, Subscription Cards‘ department. It is the 12 months Gold Live subscription. A mere example on how visibility is the key to forward momentum. Sony knows it, Nintendo definitely knows it, and it is time for Microsoft to wake up to the proper digital age. For these examples are all clear pieces of evidence of inverted commerce in the digital age. I’ll let you decide on how many of those corporations stay afloat whilst making a living through applying inverted commerce, if you find one, ask them to send me a postcard.

Was that over the top?

 

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